Janet Fouts

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Twitter’s enhanced analytics dashboard

Janet Fouts

Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis. To find yours, go to Twitter and log in, then click analytics on the drop-down menu under your profile, or just got to analytics.twitter.com.

10 Commandments for Twitter

Janet Fouts

Twitter is such a simple communications tool, yet people seem to really struggle with how to tweet. guess that’s why my Twitter etiquette post is so popular. While the title of this post is somewhat tongue-in cheek, I really wanted to simplify the best practices for Twitter to their most basic form. Social Media Tips and Tricks Twitter strategy

Why people don’t get Google+

Janet Fouts

like to say Google+ combines the best of Twitter and Facebook on one network. The quick link or the witty comment shared on Twitter has the shelf life of maybe a couple of minutes before it’s buried in the Twitter stream. Twitter chats help contextualize Tweet conversations, but even they fade away away afterwards and everything is discovered out of context.

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Hashtags, the Good the Bad, the Oh So Ugly

Janet Fouts

stuck to Twitter posts simply because they’re easier to embed, but most or all of these hashtags appear across social platforms. Probably the most recent oops was #AskThicke which was intended to be a Twitter style Q&A but quickly became a platform to call him out about misogyny, divorce, his hair and his music among other things. No don’t do it.” link]. So what?

Twitter and DMCA violations

Janet Fouts

A little while ago people were making a fuss about freelance author @RunOlgaRun who noticed a joke she posted on Twitter being shared without credit. She asked Twitter to take it down as a violation of her copyright and they responded by replacing the tweet in violation with the text. BREAKING NEWS: Twitter is hiding tweets reported stolen. Social Media in Action Twitter

The CiscoLive Experience

Janet Fouts

I just got back from #CiscoLive last week. Man, what an event! All about the network. I go to a lot of events, and whether I’m speaking or attending the one complaint I hear every time is about network overload or failure. As one would expect Cisco came prepared. At this event that was never a problem! Pretty freaking awesome! Other statistics were available too including traffic data.

Social Media is Not a Direct Sales Channel

Janet Fouts

If they are smart social users they will follow the person or brand on Twitter, join a group they’re in on Linkedin, follow the company, and engage in tangental conversations to become part of the person’s social network before they connect. Let’s think for a moment about how great– really great –sales people deal with initiating a sale. No, they never do that. Why not?

How to Participate in a Tweet Chat

Janet Fouts

Twitter chats, sometimes known as a Twitter party or a tweet chat, happen when a group of people all tweet about the same topic using a specific tag (#) called a hashtag that allows it to be followed on Twitter. Sign up for a free Twitter account. Fill out your profile, add a picture and follow at least the leader of the Twitter chat you want to participate in.

The Not-So Secret Guide to Twitter Lists

Janet Fouts

What are Twitter lists anyway? A Twitter list is a curated group of users on Twitter. You know how people complain about how noisy Twitter is? Twitter lists help cut down the noise and make you more efficient. quick look at your lists tells you what’s going on without having to filter through thousands of tweets cluttering up your Twitter stream.

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Marketers- Stop multi-tasking social media

Janet Fouts

We all *think* we’re doing great when the Twitter alerts are rolling, Email’s pinging, Facebook is always open and your RSS feeds are pushing you new content to share. Twitter can wait a few minutes. Efficient right? The thing is, study after study shows us that multi-tasking is a myth. You’re not multi-tasking at all. Doesn’t your job? One platform at a time.

What Twitter’s Rate Limit Changes Mean to You

Janet Fouts

Twitter recently announced new rate limits on how many “hits” to the API it will allow. Twitter is changing the number of times the application can do that from 350 per hour to 60. In this diagram taken from the  Twitter developer blog  they break Twitter’s ecosystem up into 4 quadrants. Twitter prefers you use their website to access it.

This Is Social, Watch Your Mouth

Janet Fouts

Cuz that’s what Twitter is you know, it’s public. I don’t care what social network you’re on actually, or who you are, if you wouldn’t say it to a crowd in Times Square with your Mom in the audience, just don’t say it, unless you want a call from Mom. Social Media in Action Twitter strategy find followers on Twitter Social Media Footwear.

Google+ Tips and Tricks

Janet Fouts

Hmm, this is interesting since the accounts are connected to your Google profile, but so far there’s no way to say, share a message from Google+ to Twitter. Click the timestamp on a post to get a permalink to share on your other networks, (just like Twitter). Unlike Twitter this is their full name, so instead of @Jfouts you’d use @Janet Fouts. Account Overview.

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Easy guide to the Periscope video streaming app

Janet Fouts

You don’t have to use Twitter to join Periscope. still recommend it if you have a Twitter acct as Periscope can leverage the social graph to spread the word about your video stream, but if you don’t have a Twitter account you can simply sign up with just a mobile phone number. Sign in with your Twitter acct (preferred) or your mobile phone number. Click it.

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Who will win the video app wars?

Janet Fouts

Then, just in time for Social Media Marketing World in San Diego, Twitter re-launched Periscope , another real time video app that streams directly to Twitter which they just acquired. Problem with the latter is people on Twitter just troll through streams. end up with a bunch of random people saying “who are you?” It certainly has an advantage with Twitter on it’s side.

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Social Media Crisis Management -Infographic

Janet Fouts

If the whole thing blew up on Twitter first, find the source and address them directly in a positive manner. Creating a Facebook campaign to deal with a crisis that started on Twitter is not going to be nearly as effective. Hopefully you’re reading this before you need it. Life is so much easier when you’re prepared isn’t it? Monitor first, last and always.

15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

Some of them I know in person, but many I know through their blogs and Twitter personas. ShellyKramer Has been named one of the 200 most fearless women in social media and the top 30 women entrepreneurs to follow on Twitter by Forbes Woman. One of the fantastic things about the growth of social media is how it has widened our window on the world. Amber Naslund. Naomi Dunford. Really.

Two Tools to Manage Twitter Chats With Ease

Janet Fouts

If you participate in Twitter chats regularly you’re as sad as I am to hear that Twitter’s API changes made it difficult for some applications to work. You can also block a user from showing in the stream (at least for those using SmartStream to watch) so you can block out the spammers that often plague a chat once it trends on Twitter. OneQube. Twubs.

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Putting Instagram events to work for your business

Janet Fouts

Even though they’re not official on Facebook we still use them there as well as Pinterest, Twitter Tumblr, Flickr and Google+.  If you really want to get mileage out of this, use it on as many networks as you can, but only the ones where you already have a valid presence. Why does Instagram work so well? Because we humans are most inspired by visuals. The win. Comodo . The win. Jaguar.

Why I Killed My Facebook Page – Confessions of a Social Media Coach

Janet Fouts

have two blogs that I post on regularly, I’m active on Facebook as an individual, also on Twitter , Linkedin , Scoop.it , Slideshare   and Google+. Well, after breathing a sigh of relief I just quit feeling guilty about not paying attention to my Facebook page. I can give that energy to the networks I really care about like Twitter and Google+. social media coach quitting Facebook?

How can using social media as an employee help my company?

Janet Fouts

Do a search on S ocial Mention to find blogs, forums, discussions on Twitter or other micro-blogs. Let’s say you’re not looking for a job. You’re happy in your company, so why build a personal brand through social media? Why expand your Linkedin profile beyond an out-dated online resume? Professional development and networking with peers. What industry is your company in?

CEOs-Roll Up Your Social Media Sleeves

Janet Fouts

quick look at his Twitter stream will demonstrate, it’s not just lip service, he’s actively engaged. While I think there’s truth to that, I’d also point out that Musk has 148,000 followers on Twitter.  Find him on Twitter , Google+ or read more from him on his blog:  Sword and the Script. By Frank Strong. His sleeves were rolled up. His tie was loose. Armed with $9.8

Are you using old skool strategies with new media tools?

Janet Fouts

mindless auto response directing me to take the issue customer service might have resulted in me feeling a bit resentful which might have carried over to my going to the store with a complaint or whining more loudly on Twitter. mindful social social business mindfulsocial Social Media Twitter Do you really talk to a brand? No, you don’t. They connected a human to a human.

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14 step bare-bones guide to influencer outreach

Janet Fouts

You may want to start by searching only blogs, or only Twitter or videos for example. Gather links for their Twitter, Facebook, Google+, Linkedin profiles at a minimum. Lots of people will tell you  ”Social Media Influencers” are the  key to social media marketing  but what does that really mean? Is influence based on number of connections? combination of all of the above?

Facebook’s Grand Experiment #Fail or….?

Janet Fouts

From Facebook board member Marc Andreessen simply suggesting we either : a) get over it or b) don’t use Facebook in a discussion about it on Twitter and suggested it was no different than A&B testing an ad, to Pando Daily saying the company is more powerful and un-ethical than we thought. Read the abstract of their testing here. Their summary. ” when actually I hate it.

Mindful Social Business

Janet Fouts

Knee jerk reactions to a flame war on Twitter are not going to make things better. The concept of mindfulness in business is not new, but in this age of complexity it can’t be over-emphasized that we need more of it. When you take time to really listen you’re gifted with new perspective on what’s happening around you. What your customers want. What YOU need.

What Online Marketers Can Learn From the Red Bull Jump

Janet Fouts

Red Bull on Twitter. Redbull gained a big following over the last 6 months on Twitter, particularly in the last 30 days. Although there are reports of the jump being mentioned millions oftimes on Twitter, I ran a Tweetreach report  and found a “reach” of 3 million impressions of a little over 1,400 tweets. Yesterday was a momentous event in advertising history.

There Is No Free Social Media For Business

Janet Fouts

Businesses tout their  understanding of the value of social currency and especially small business, for whom the playing field was leveled online by the accessibility of social sites like Twitter and Facebook. Businesses Facebook and Twitter are now publicly traded, and they have shareholders to please. Corporate Social Media Facebook social business Twitter strategy Twitter

Social Media Doesn’t Make Sales – People Do

Janet Fouts

You can have the biggest following on Twitter and Facebook and Google+ , the best videos on Youtube and a constant flow of repins on Pinterest and still not make a single sale. There’s a deep, dark secret that the social media marketers don’t want you to know. Whaaat? know, social media is what I do, and I love it, but in the end it’s a tool. Basic, but often ignored.

The Art of the Retweet

Janet Fouts

On Twitter a Retweet can be a valuable way to share information with your network, build your following and pay homage to the person retweeted. If you are in a Twitter application there is likely a RT button. On Twitter if you click the retweet link under the post it will retweet it for you but will not allow you to edit. This is why you should switch to a twitter client!).

5 Top Social Media Professionals on Google+

Janet Fouts

On the one hand it’s got the best features of Twitter like immediacy and fast moving conversations with the added plus of being able to direct conversations to channels (Circles) of people who are actually interested in that topic and exclude the ones who could care less. It’s Twitter on steroids. Twitter. Twitter. Twitter. Twitter. Twitter.

Making Google+ Worth Your Time

Janet Fouts

This morning I had a conversation with a friend about Google+ and it’s a conversation I used to have about Twitter. used to say this to people about Twitter, and now I find people have exactly the same issue with Google+. If you think about it for a moment you’ll see it also applies to pretty much any social network, including Twitter, Pinterest, Linkedin and many others.

On Twitter, Social Listening and Southern Hospitality

Janet Fouts

knew a bit about Art, and being a social media geek I looked him up on Twitter as well as the restaurant. Both were on Twitter so I tweeted how excited I was to visit and asked Art what I should try. Here’s Here’s the thread on Twitter through a Storify post. Of course I raved about that on Forkly and Foodspotting and thereby on Facebook and Twitter. Awesome. Oh my.

Social Networking to Advance Your Career

Janet Fouts

Jana Messerschmidt VP of Business Development & Platform Relations, Twitter. Twitter. Everyone on the panel uses Twitter regularly. Using Twitter’s advanced search find people working in the places you want to be. See the photos  from DJ Cline here. moderated this panel of tech rockstars. LaSandra Brill  Sr. Global Social Media Marketing,  Cisco Systems. Quora.

Social media is not a weapon

Janet Fouts

Or the mega Twitter user who spoke the magic words: “Do you know what Twitter is? Because I have over a million followers on Twitter.&# I’m well aware that there is a huge amount of cyber bullying going on out there, particularly with our kids, but that’s not what this post is about. Not entirely anyway. against a Maytag customer service rep.

Community management and content creation

Janet Fouts

I was part of a discussion on Twitter this morning around this post of George Snell’s.” ” Community Management Isn’t Content Creation. (go read it now and come back). Now,  I don’t 100% disagree with him that not all community managers are suited to create content. But it’s such a gross generalization. Really?? Right. Not always. Community managers?

3 Reasons Your Facebook Page Seems to Suck Right Now

Janet Fouts

Facebook (and Twitter too for that matter) is cleaning up these duplicate/fake accounts as well as dormant accounts and that is responsible in part for the drop in fans. 2. Last week on The Friday Hangout (video) we talked a bit about how many Facebook page managers are reporting dramatically decreasing reach in Facebook Insights and a drop in fans as well. Killing off  fake accounts.