Twitter Invests in SoundCloud

Twitter must have really liked the audio cards from SoundCloud it began supporting in April, as the social network reportedly invested some $70 million in the music-streaming service.

Twitter must have really liked the audio cards from SoundCloud it began supporting in April, as the social network reportedly invested some $70 million in the music-streaming service.

Twitter CEO Jack Dorsey confirmed to Peter Kafka and Kara Swisher of Re/code that Twitter now owns part of SoundCloud, but he did not go into specifics. Dorsey told Re/code:

Earlier this year, we made an investment in SoundCloud through Twitter Ventures to help support some of our efforts with creators. They’ve been great partners of ours over the years, and their community-supported approach mirrors ours in many ways.

A

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in