Twitter, Facebook Suit Up for UEFA EURO 2016

UEFA EURO 2016 kicked off Friday with host France’s 2-1 win over Romania, and Twitter and Facebook have soccer fans covered through the tournament’s final July 10.

UEFA EURO 2016 kicked off Friday with host France’s 2-1 win over Romania, and Twitter and Facebook have soccer fans covered through the tournament’s final July 10.

Barthelemy Collin, who works on sports partnerships for Twitter, highlighted that social network’s #EURO2016 efforts in a blog post, and they include special emojis, letting soccer fans on Twitter determine the color of the Eiffel Tower’s lights each night, users submitting questions for each game’s Man of the Match, exclusive insider content and a dedicated Vine channel.

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