Twitter: $0.43. Shares on Twitter are the least valuable of all four means, with each share worth $0.43 – almost a sixth the value of a Like on Facebook. This is, perhaps, a sign that connections on Twitter are less focused than on Facebook, or perhaps that on Twitter shares and messages are less engaged with – indeed recent research from Sysomos showed that over 70% of all Tweets get no response. So Twitter messages may be less engaging than those on Facebook, leading to fewer clicks and so fewer ticket sales. in ticket sales. in ticket sales. MORE >>

To sceptics all the “ talk of twittering, yammering and chattering smacks of another internet bubble in the making “ Social networks still “need to prove to the world that they are here to stay&#. Twitter’s transmitters: The magic of 140 characters. key difference betwen Facebook and Twitter comes from the nature of relationships that underlie them. On Twitter, people can sign up to follow any public tweets they like&#. Another big difference between Twitter and Facebook is in the kind of content that gets sent over their networks. MORE >>

Again this week, Twitter has been high on the media agenda. As is always the case during a time of innovation, brands are experimenting with lots of different ways of using Twitter. Time will tell which are the most appropriate and which have the highest return on investment, but it is worth all brands learning the basics of Twitter usage for marketing purposes and in particular for PR. That’s why Required Reading this week at FreshNetworks is Conner Weisgerber ’s presentation on Twitter for PR. Twitter for PR (Keynote and Youtube version). MORE >>

Tags: Matt Rhodes Online communities Social Media Social networks 500 million members facebook FreshNetworks Netherlands online communities Population social media Social network the social network Twitter MORE >>

What makes this site particularly interesting, though, is its use of Twitter, Facebook and Flickr as a way of generating content for the site and promoting participation. In parts it is not dissimilar to the California Governor’s use of Twitter to harvest ideas for MyIdea4CA in 2009. Tags: Innovation Matt Rhodes Social Media Social media case studies cocreation facebook flickr FreshNetworks ideas ideation innovation lego lego click legoclick social media social media case study Social network Twitter Virtual community YouTube Image by Kaptain Kobold via Flickr. MORE >>