40,000 Twitter followers may look tempting, but don’t overlook your own satisfied customers, your genuine Brand Advocates. By Raymond Morin At a time when the biggest social networks (Facebook, Twitter, Google+ and Pinterest) are starting to make a move towards e-commerce, the subject of influence marketing is more than ever a major issue for most companies. How should you approach influencers and advocates on social media? Find out in today’s must-reads. INFLUENCERS VS BRAND ADVOCATES & WHY INFLUENCER OUTREACH IS OVERRATED. Influencers and Brand Advocates. MORE >>

Engagement outside of Instagram (on Facebook and Twitter). I love Instagram. My favorite filter, and therefore the one I use the most, is X-Pro II. My followers, however, seem to prefer when I use the Earlybird filter. Those photos received the most engagement by way of likes and comments. How do I know this? Well, I could have scrolled through all of my photos and tallied it up, but who has time for that? Not this guy (and I’m sure you don’t either). used Statigram and cross-referenced it with the Simply Measured Free Instagram Analytics report. Your most active commenters. MORE >>

By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. By Brian Honigman Here are 100 of the most fascinating social media statistics and figures from 2012 that can help you better understand Facebook, Twitter, Instagram, Pinterest and Google Plus for the coming year. 2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads. Big Social Media Disasters of 2012. MORE >>

By Avi Savar Facebook, Twitter, YouTube and other outlets are constantly evolving and experimentation is necessary to find success. Below are 5 must-reads related to 2012 social media predictions that we wouldn’t want you to miss. Social Media Predictions For 2012. Once we accept that “social” does not equal “transactional” we’ll all be a lot more adept at using it in 2012. Three trends and tools to watch in the coming year: 12 B2B Social Media Predictions for 2012. By Jeffrey L. Cohen 2012 is going to be a big year for adoption of social media for B2B companies. MORE >>

All of my friends and I have Facebook, Instagram, and Twitter, which we constantly check and update, especially when feeling bored.  For example, if I have over 100 Tweets to read each time I check Twitter I am not going to read a paragraph.   know that I multitask on digital devices all the time – I am texting, checking Twitter on my tablet, and writing an email on my MacBook.  'There seems to be a lot of talk about the oddities of Generation Y, or the Millennials, but what really makes this generation stand out? Social media is the best way to reach Millennials. MORE >>