Direct Marketing Observations

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Don’t Mistake Activity for Effectiveness in Social Media

Direct Marketing Observations

Mack Collier talked recently about how Twitter just isn’t the same anymore and blames it on a lack of conversation and in a recent New York Times piece on specializing to survive this quote jumped out at me: “It’s becoming harder and harder to separate the wheat from the digital chaff. The conversations, have been lost. Clearly, we are all suffering from a need for speed.

Five Simple Rules for Better Tweeting [Infographic]

Direct Marketing Observations

Often times reading Twitter feeds can seem almost post-apocalyptic. never fear, there’s always Twitter. Twitter has, for quite some time, completely supplanted the title of THE place where anything and everything can be said in an uber public setting. Twitter #socialmedia Twitter Rulesvast wasteland of nothing. You scroll through your feed and you see nothing redeeming. Fun fact, we used to refer to the World Wide Web with the same disdain. It essentially was the wild, wild, west where anything goes and anything went. But I digress. Context?

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Sports and Social Media-What have We Learned?

Direct Marketing Observations

Recently via ESPN,  a social media drama played out nationally as a Texas A&M  football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. What do you do about the athletes who dis another player or team via Twitter? There will be no good that will come out of this. In fact, it’s not even relegated to “just.”

Brands are still not taking Twitter Seriously

Direct Marketing Observations

Specifically the Twitter and Facebook icons. We can easily call it social media lip service, but when I checked the Twitter presence of some of the top 100 global brands according the Businessweek -engagement was little or none, and in a lot of cases, the brands didn’t even possess the Twitter handle. Facebook TwitterI’m not nitpicking. For example. 

Social Media is the Back Channel for Teen Angst

Direct Marketing Observations

Initially I thought it was amusing to see how middle school and high school students use Twitter and Instagram. What happens in school is now being played out on Twitter and a myriad of other social sites. First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. Now for the back story.

Ashley Madison and the Case for In the Moment Marketing

Direct Marketing Observations

Just now on Twitter I was curious about the Ashley Madison scandal. Particularly, it was a paid search placement on Twitter on behalf of crisis management. digital marketing Ashley Madison Social Media marketing TwitterSh*t is getting ready to hit the fan again. So I did a trending hashtag search on the topic. Pun intended. People who want to cheat? Seriously?

Is Being Too Social Ruining Social Media?

Direct Marketing Observations

The Big boys i.e. the Facebooks, the Youtubes, The Twitters and even the Myspace’s of the world enjoyed the rush. I was reading an article on MSNBC recently about Groupon and the tag line to the piece was the following: “When everything’s social, nothing is.&#. Which gave me pause to think.  actually think so. social networks) then demand goes down right? Your goal?

What Twitter could learn from Facebook Deals

Direct Marketing Observations

I know that the comparisons between Facebook and Twitter are not justified. Facebook is really about developing deeper relationships with friends and family whereas Twitter is more about sharing and consuming information with people in a quick and easy fashion. But in 2012 you cannot mention social media without a reference to 1) Facebook and 2) Twitter.

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Does Twitter Work?

Direct Marketing Observations

About once a week I usually get the question, “How does Twitter work? or What’s the deal with Twitter?&# And yet throughout the course of a week as well I will also hear the following: Twitter doesn’t work. How can people spend so much time on Twitter. Twitter has no value. There are 56 million accounts on Twitter following 8 or more accounts.

Twitter is Starting to Jam

Direct Marketing Observations

According to  Pew Internet Research  which has been tracking Twitter use, there is a general upward trend in adopting Twitter for daily use. Don’t look now but Twitter might be the Facebook killer for the 18-24 demographic.  With over 500 million registered users and 140 million daily users, it doesn’t seem like Twitter will be slowing down anytime soon. The bottom line?

30 Social Media Sites, Tools, Posts and Articles that I Bookmarked from 2010

Direct Marketing Observations

19) Another Google product Follow Finder analyzes public social graph information (following and follower lists) on Twitter to find people you might want to follow-Did you even know about it? 2010 was a heck of a year in so many ways wasn’t it? know it was for me. Let’s get to it. 1) It’s all about networking and sharing isn’t it? Consumer Spends Their Paycheck -. 8.

Why Do Organizations Still Fear Social Media?

Direct Marketing Observations

They fear an employee that waxes on about their company in a negative manner off hours on Twitter or Facebook, or they fear the customer that complains about their company or number (2a) they fear the competition doing more with social media than they are. You don’t know what you don’t know. Before organizations can begin to think about having or being a social brand or a social business, they have to back up and temper their opinions or notions of what they think they know. Usually they don’t know where to focus their efforts first. This struggle is perpetuated by fear.

You know what Twitter needs to Fix?

Direct Marketing Observations

Twitter needs to empower it’s users and allow them to take advantage of a new bio design and not one that was cool when Twitter first launched 5 years ago. TwitterI know, it’s a loaded question but it’s simple really. It’s the one area that needs attention and really hasn’t received much of it. See if you can figure out. The Bio section. Right?

Does Social Media Own You?

Direct Marketing Observations

Yet one of the points that he made and its one that I have maintained for a while now is this: Social might be the cool new alternative to a static web presence but what If Facebook, Twitter and Youtube go away tomorrow? We need to take our lips off of the baby bottle that is the big 3 of Social Media(Facebook, YouTube and Twitter) and own the data and own the channel. Own the data.

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How Accountable are you with your Social Media?

Direct Marketing Observations

social media Twitter nprRecently the spate of social media faux pas’s would tend to make one wonder if putting yourself “out there&# is really worth it. The novice I’m sure is wondering that, as well as the expert. Why all of a sudden are people not caring or simply not thinking about what they tweet or what they say on a social network? This thought is what drove the following deck that I will be presenting this weekend in Orlando.

12 things I thought I knew About Social Media in 2011

Direct Marketing Observations

Can you say Facebook Burnout, Blowback or Billion ? 9)      That Twitter would be making money by now. Would you pay 5 bucks a month to use Twitter? Would you pay to advertise on Twitter? That’s my point.  I think I might have predicted in 2009 that Twitter would be making money by now as well… Le Sigh. 11)   Brands knew what they were doing on Twitter. Last time I checked, brands are still using Twitter as a push style vehicle for marketing and selling product. Ugh! 3)      People would trust what I know and do as I advise. Is nothing new?

I’m Worried About Google Plus

Direct Marketing Observations

know, Twitter and Facebook allow you to do it to a certain degree, and I have organized them, so what gives? What am I supposed to do with this other network if the same people I follow and communicate with on Facebook and Twitter appear on Google Plus? wouldn’t go so far as to say that Facebook and Twitter are broken so therefore, what is the compelling offer for me?

Some Social Tools You Should Know About

Direct Marketing Observations

Friend or Follow tells users whom they’re not following on Twitter. Conversocial.com helps users manage customer service at scale on Facebook and Twitter. Twylah allows users to create a branded page for their Twitter stream. Thanks to the folks at imediaconnection , I give you 15 social tools you should know about. Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands. NutshellMail users social network updates so they don’t have to login and check. SEO/SEM

15 Things I’ve Learned from 138 Social Media Tweetchats

Direct Marketing Observations

Twitter #socialmedia hashtag social media jason breed tweetchatsMore than 2 years ago Jason Breed and I decided to create a Tweetchat.  The format was pretty simple, we would find a killer, compelling host in the social space, like a Beth Harte who was our very first host, and we’d pick a killer, topical, compelling, subject. After we settled on the topic, we  would collaborate on 3 questions and off we would go to promote it for the following Tuesday. When Jason first called me, he was looking for ways to  brand  his previous company. 11) Every Tweetchat will be different.

Chances Are You’ve Met Less Than 5% of the People in Your Social Network

Direct Marketing Observations

It’s engaging in some Twitter banter, dropping a blog comment, and maybe having some extended conversations either via Twitter, IM or email. The whole process occurred via Twitter and phone conversations. I got a huge consulting contract from someone who read my blog posts. Jay Baer calls it false intimacy. Does it matter that I have not met them? Absolutely not. adj. 1. 

What are You Supposed to Measure in Social Media?

Direct Marketing Observations

My graph is not totally untrue for those of you that play in the space, but I was reading a post by Tom Webster today titled, The Uneasy Relationship between Twitter and Social Media Measurement and I knew exactly where he was going with it. Ok, so again I was having a bit of fun here but I’m curious to hear what some of the social media data aficionados think.

Three Plateaus in Social Media

Direct Marketing Observations

You’ve created half assed personas in Facebook, Twitter, YouTube and Linkedin. For those of you who are new to the social space , this post does not entirely apply to you, though it perhaps eventually will.  So you can keep reading to see what will might happen to you. Plateau #1. You’ve added and perhaps bought followers, fans, likes, subscribers and contacts. Plateau #2.

Search Drives the Purchase, Social Influences it… A Little

Direct Marketing Observations

Relying on one piece of info, i.e. a recommendation from Twitter or Facebook isn’t enough for today’s savvy online customer. The impact that search and social media have on a consumer’s purchase has never been disputed. have always maintained that they were always joined at the hip. In a recent GroupM Search and comScore study this has pretty much been verified. What does this really mean?

Social Media Specialists Are No Longer Needed

Direct Marketing Observations

If you’ve been in this business for any length of time, then its time to take your collective aggregate knowledge of social media and add it to the overall mix of what you know and do. We’re at least five years in and I want you to quit being a social media specialist, because you aren’t one any longer. We all did something before social media. It’s natural and expected.

The Problem with the Social Web

Direct Marketing Observations

In the larger picture of the social web though-there is Facebook, Twitter, Linkedin, YouTube and blogs. “We have a Twitter account, follow us we may say something insightful&#. social media Social Networks Facebook social business the social web TwitterCompetition is a good thing. Burger King is across the street from McDonalds. Her idea became our idea. Maybe.

Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

Twitter ain’t going anywhere -From cars that tweet , to marketers figuring out newfound ways to leverage the power of microblogging and actually driving awareness and making money-Twitter is hitting some good times. Twitter didn’t buy Posterous just to spend money and collect a toy. analytics big data IDC startups sxsw technology TwitterHonestly no.

Should Companies Play it Safe in Social Media?

Direct Marketing Observations

Is it creating a Twitter profile “in case&# someone maybe be talking about you so that you can claim that you and your company are proactively listening to the conversation?  Or is it a blog that has 3-4 posts over the span of 6 months?   .  .  .  .  .  .  .  .  .  . What does that mean exactly, to play it safe? Maybe, possibly, and perhaps? So what’s happening here?  Not really.

The Attention Economy is Distracting Me

Direct Marketing Observations

Twitter has the RT button and the favorite button. Social Networks Facebook Linkedin social capital Twitter Linkedin has an endorse button, Facebook has a like button and G+ has the plus.  I know you “get” what they all do, at least you should, but I have a question for you. Of course they are, and I’m OK with it  and you should be too. How do you react? Do you care?

Seriously, What’s “A Like” Worth on Facebook?

Direct Marketing Observations

Look at a Starbucks , who became early on, the darlings of social media and engagement because of the fact they grew to a million Twitter followers rather quickly. As if SBucks had just rewritten the books on how to engage- when at the end of the day, they didn’t do anything other than just set up a Twitter account early on. A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). Do you believe in the Klout score? If you were to set a KPI for success in social, would it be FB likes? massive push?

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The Age of Digital Enamorment

Direct Marketing Observations

Most will openly admit that they they’re not sure what they would do without a computer, a laptop, a tablet, a cell phone, Facebook or Twitter -They would be helpless and sadly I might be one of them, though it is my job, so maybe that is a slight pass. We had The Stone Age, The Bronze age, etc. Kind of an ongoing and consistent theme even up to now don’t you think?

The Relevance of my Online Relationships has Risen.

Direct Marketing Observations

Case in point, I use my Twitter followers and also the people I follow on Twitter as a de facto RSS feed for information about the work I do and the research I need to do my job. Game changer alert! It’s not what Google knows anymore. It’s now going to be about who you know, who you are connected to, and how connected you are that will affect the results of your searches.

Social Media Conundrum #12: Justin Bieber is popular, but he’s not influential?

Direct Marketing Observations

First I wanted to check something on Twitaholic : The top 15 people being followed on Twitter. This is a list of the top 15 most “popular&# people on Twitter. I can’t believe I’m going to weigh in on this, but I saw a tweet from a notable social media analytics consultant in which the following was stated for the umteenth time. Isn’t that influence?I Right?

The Top 5 Challenges for Digital Brands in 2012

Direct Marketing Observations

In order for people to know that you are open for business you have to get them to your website, your blog, your Twitter account or your Facebook page, right? What brands do you follow on Twitter and Facebook? Last week in a very thought provoking Tweetchat hosted by Lisa Petrilli , the discussion, though swirling around how an introvert uses social media, somehow segued into driving website traffic. So my first thought was a poll was in order. What are they specifically as it pertains to the web? 1) Driving traffic -  The challenge in 2011 is the same in 2012. Content creation.

The Top 20 Health and Fitness Social Networks

Direct Marketing Observations

But nevertheless, Exercise TV has a clean UI with video, blog, community, Facebook, Twitter and iphone app  integration all working towards engaging the user at every touch point. One of my clients, a very large sports drink company, has indirectly nudged me into taking a look at the state of what I drink, and ea, on a daily basis. Yoga is hot, no pun intended and getting hotter.

Leverage Multi-Social Media Platforms to Tell Stories

Direct Marketing Observations

So let’s think through that quickly about the multiple platforms that you, me, and your organization can now use to convey your key message themes: Blogs, Twitter, YouTube, Facebook, Forums, Websites, QR Codes, Group Buying sites, and LBS( location based sites)-to name but a few. Multiple media platforms. It’s all about story telling. He’s right. We should tell more stories.

It’s the people not the platform

Direct Marketing Observations

The platforms where social business may take place i.e., Twitter, Facebook, Blogs-They’re solid and the people that flock to them? The reality is that the barriers of social media adoption are so low that anyone in 5 minutes could, 1) create a blog and a blog post, 2) a Twitter account and a tweet, and 3) a company Facebook fan page. Was it the right answer? There’s just one problem.

Talk to people like you would talk to people-It works

Direct Marketing Observations

But it hit home when I started to think about the why I follow someone on Twitter. branding corporate social media Twitter brands corporate communicationsI was just looking at recent tweet from someone I follow and was initially going to unfollow him because I thought he tweeted too much about himself. Until I realized after I had looked at a few of his previous tweets, why I followed him in the first place. It wasn’t who he worked for, or that he might be able to help me one day, as a primary reason of why I initially followed him. think I might have forgotten about that.