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| Page 1 of 2 | Previous | Next | DIRECT MARKETING OBSERVATIONS FEBRUARY 1, 2011 Brands are still not taking Twitter Seriously Specifically the Twitter and Facebook icons. We can easily call it social media lip service, but when I checked the Twitter presence of some of the top 100 global brands according the Businessweek -engagement was little or none, and in a lot of cases, the brands didn’t even possess the Twitter handle. Facebook TwitterI’m not nitpicking. For example. | | | | | | | | DIRECT MARKETING OBSERVATIONS JANUARY 14, 2010 10 social links you need to bookmark 6) I know lists and to 10′s are all subjective and don’t hold a whole lot of water, and I was even nominated for this one, but here is Invesp’s Most Influential Online Marketers of 2009 It’s a nice list of folks that at the least are worth following on Twitter. As their name belies, Find better Twitter tools and share your favorites. Content. Paul Gillin. | DIRECT MARKETING OBSERVATIONS AUGUST 2, 2010 Is Twitter really working for you? 10 questions How much, was I shaping my Twitter feed, and how much was Twitter shaping me? Does this mean that although we talk about Twitter being about quality, it is truly driven by quantity to be effective? Do we need to define or redefine what being “effective on Twitter really means? Since joining Twitter what have you gotten out of it? I often do. | DIRECT MARKETING OBSERVATIONS SEPTEMBER 23, 2010 Twitter Isn’t Really a Network Anymore… In the early days or say the first year or so of Twitter’s life it really was a way to get to to know people. Twitter provided a way to get to know people. Because the perception and usage of Twitter changed without anyone really doing anything internally to change it. Call it the great migration of marketing to Twitter. Tags: Twitter The motives were pure. | DIRECT MARKETING OBSERVATIONS JANUARY 12, 2012 Some Social Tools You Should Know About Friend or Follow tells users whom they’re not following on Twitter. Conversocial.com helps users manage customer service at scale on Facebook and Twitter. Twylah allows users to create a branded page for their Twitter stream. Thanks to the folks at imediaconnection , I give you 15 social tools you should know about. Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands. NutshellMail users social network updates so they don’t have to login and check. SEO/SEM | | | | | | | | | -
DIRECT MARKETING OBSERVATIONS | WEDNESDAY, JANUARY 20, 2010 The sea change in Twitter sentiment I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. And Todd Defren lastly writes about moving the needle on Twitter. All of these posts and reports and what have you, alluded to something that may be occuring before our very eyes and that’s this: Conversations on Twitter have deteriorated into flat out unadulterated pimping of one’s wares, or the company they work for. Subconsciously, we have become a party to and have embraced traditional marketing on Twitter. The interuptive interaction? MORE >> -
DIRECT MARKETING OBSERVATIONS | WEDNESDAY, DECEMBER 14, 2011 The Top 5 Challenges for Digital Brands in 2012 In order for people to know that you are open for business you have to get them to your website, your blog, your Twitter account or your Facebook page, right? What brands do you follow on Twitter and Facebook? Last week in a very thought provoking Tweetchat hosted by Lisa Petrilli , the discussion, though swirling around how an introvert uses social media, somehow segued into driving website traffic. So my first thought was a poll was in order. What are they specifically as it pertains to the web? 1) Driving traffic - The challenge in 2011 is the same in 2012. Content creation. MORE >> -
The Top 20 Health and Fitness Social Networks But nevertheless, Exercise TV has a clean UI with video, blog, community, Facebook, Twitter and iphone app integration all working towards engaging the user at every touch point. One of my clients, a very large sports drink company, has indirectly nudged me into taking a look at the state of what I drink, and ea, on a daily basis. As well, it’s opened my eyes to what we all eat and drink. The offshoot of this has been that I have been paying a lot of attention to the health and fitness social space. Yoga is hot, no pun intended and getting hotter. This site rocks. Huge user base. MORE >> -
Twitter is Starting to Jam According to Pew Internet Research which has been tracking Twitter use, there is a general upward trend in adopting Twitter for daily use. Don’t look now but Twitter might be the Facebook killer for the 18-24 demographic. With over 500 million registered users and 140 million daily users, it doesn’t seem like Twitter will be slowing down anytime soon. Then we have the following: Twitter Twitter TrendsThe bottom line? MORE >> -
17 Tweetchats for Social Media, Marketing and PR folks Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs. 6) #Hcsm The Health Care Communication & Social Media community hosts a weekly Twitter conversation about communication and marketing practices by Health Care organizations, including use of social media. the #1 monthly hashtag chat for recruiters on Twitter that takes place the last Wednesday of each month at 9pm Eastern at #TNL. Tags: Twitter Marketing social media marc meyer PR tweetchats twitter chats Great discussions. all archived and easily searchable. MORE >> -
- How Accountable are you with your Social Media? DIRECT MARKETING OBSERVATIONS | THURSDAY, FEBRUARY 10, 2011
- The Soft Metric of Good Content and it’s Impact on the Digital Footprint DIRECT MARKETING OBSERVATIONS | MONDAY, OCTOBER 17, 2011
- 10 lessons Twitter should have taught you in 2009 DIRECT MARKETING OBSERVATIONS | TUESDAY, DECEMBER 29, 2009
- What Twitter could learn from Facebook Deals DIRECT MARKETING OBSERVATIONS | TUESDAY, APRIL 26, 2011
- Why Twitter Still Matters DIRECT MARKETING OBSERVATIONS | TUESDAY, MARCH 23, 2010
- 30 Social Media Sites, Tools, Posts and Articles that I Bookmarked from 2010 DIRECT MARKETING OBSERVATIONS | FRIDAY, DECEMBER 3, 2010
- The Value Myth of Social Media DIRECT MARKETING OBSERVATIONS | TUESDAY, JUNE 1, 2010
- Fear of Social Media DIRECT MARKETING OBSERVATIONS | THURSDAY, OCTOBER 28, 2010
- 15 Things I’ve Learned from 138 Social Media Tweetchats DIRECT MARKETING OBSERVATIONS | THURSDAY, DECEMBER 8, 2011
- Why Do Organizations Still Fear Social Media? DIRECT MARKETING OBSERVATIONS | THURSDAY, DECEMBER 1, 2011
- You know what Twitter needs to Fix? DIRECT MARKETING OBSERVATIONS | TUESDAY, APRIL 5, 2011
- The Ambient Conversations of Twitter DIRECT MARKETING OBSERVATIONS | MONDAY, SEPTEMBER 27, 2010
- The Top 10 Ways Social Media Confuses You DIRECT MARKETING OBSERVATIONS | THURSDAY, JULY 29, 2010
- The Most Effective Social Media Strategy… That I Forgot About DIRECT MARKETING OBSERVATIONS | THURSDAY, AUGUST 19, 2010
- The free ride in social media is coming to an end DIRECT MARKETING OBSERVATIONS | FRIDAY, APRIL 16, 2010
- 7 Tips for Staying on Top of the Social Wave DIRECT MARKETING OBSERVATIONS | FRIDAY, OCTOBER 15, 2010
- 12 things I thought I knew About Social Media in 2011 DIRECT MARKETING OBSERVATIONS | MONDAY, DECEMBER 19, 2011
- Search Drives the Purchase, Social Influences it… A Little DIRECT MARKETING OBSERVATIONS | MONDAY, MAY 16, 2011
- Seriously, What’s “A Like” Worth on Facebook? DIRECT MARKETING OBSERVATIONS | FRIDAY, NOVEMBER 4, 2011
- There is no point in using Twitter for your business. Wait, Yes there is… DIRECT MARKETING OBSERVATIONS | WEDNESDAY, MAY 5, 2010
- Social Media for B2B-10 links for the week that was in Social Media DIRECT MARKETING OBSERVATIONS | TUESDAY, JANUARY 26, 2010
- Protecting Children from Social Media DIRECT MARKETING OBSERVATIONS | MONDAY, APRIL 19, 2010
- Does Twitter Work? DIRECT MARKETING OBSERVATIONS | FRIDAY, APRIL 1, 2011
- When Does Social Media Really Work? DIRECT MARKETING OBSERVATIONS | TUESDAY, MAY 22, 2012
- Does Social Media Own You? DIRECT MARKETING OBSERVATIONS | FRIDAY, MAY 13, 2011
- Monitor your social space with 7 tools and 16 minutes of setup. DIRECT MARKETING OBSERVATIONS | MONDAY, APRIL 19, 2010
- What Happens When the Mega Personal Brand Leaves the Company? DIRECT MARKETING OBSERVATIONS | TUESDAY, JULY 20, 2010
- 14 Quick Tactics to Encourage Corporate Social Media Adoption DIRECT MARKETING OBSERVATIONS | FRIDAY, FEBRUARY 5, 2010
- Leverage Multi-Social Media Platforms to Tell Stories DIRECT MARKETING OBSERVATIONS | THURSDAY, JULY 28, 2011
- 18 reasons a social media snake oil salesman might want out DIRECT MARKETING OBSERVATIONS | TUESDAY, MARCH 16, 2010
- What are You Supposed to Measure in Social Media? DIRECT MARKETING OBSERVATIONS | TUESDAY, JUNE 7, 2011
- What Social Media Lesson Did Gap Learn? DIRECT MARKETING OBSERVATIONS | TUESDAY, OCTOBER 12, 2010
- Who’s making the rules in social media? DIRECT MARKETING OBSERVATIONS | FRIDAY, JULY 15, 2011
- Social Media Specialists Are No Longer Needed DIRECT MARKETING OBSERVATIONS | WEDNESDAY, AUGUST 24, 2011
- Social Media Marketing:Do you know enough to know where to begin? DIRECT MARKETING OBSERVATIONS | THURSDAY, FEBRUARY 11, 2010
- 5 simple ways SMB’s can readily adopt social media and get rolling in one day DIRECT MARKETING OBSERVATIONS | THURSDAY, MARCH 18, 2010
- I’m Worried About Google Plus DIRECT MARKETING OBSERVATIONS | THURSDAY, SEPTEMBER 15, 2011
- Old Spice takes social media marketing to another level DIRECT MARKETING OBSERVATIONS | WEDNESDAY, JULY 14, 2010
- Three Plateaus in Social Media DIRECT MARKETING OBSERVATIONS | TUESDAY, JUNE 21, 2011
- Four Areas that Digital Marketers Need to Continue to Focus On DIRECT MARKETING OBSERVATIONS | MONDAY, MARCH 19, 2012
- It’s the people not the platform DIRECT MARKETING OBSERVATIONS | TUESDAY, AUGUST 2, 2011
- 10 social sites you might have missed DIRECT MARKETING OBSERVATIONS | FRIDAY, APRIL 9, 2010
- Internal Social Networks Versus Social Networks-Where Should You Spend Your Time? DIRECT MARKETING OBSERVATIONS | TUESDAY, JANUARY 17, 2012
- I have a client… DIRECT MARKETING OBSERVATIONS | THURSDAY, FEBRUARY 25, 2010
- Talk to people like you would talk to people-It works DIRECT MARKETING OBSERVATIONS | WEDNESDAY, OCTOBER 19, 2011
- The Relevance of my Online Relationships has Risen. DIRECT MARKETING OBSERVATIONS | WEDNESDAY, FEBRUARY 23, 2011
- Social Media Conundrum #12: Justin Bieber is popular, but he’s not influential? DIRECT MARKETING OBSERVATIONS | FRIDAY, FEBRUARY 18, 2011
- As social media matures your ability to scale will diminish DIRECT MARKETING OBSERVATIONS | TUESDAY, FEBRUARY 16, 2010
- Engagement by proxy DIRECT MARKETING OBSERVATIONS | WEDNESDAY, FEBRUARY 3, 2010
- Leveraging Twitter: From Tools to Tweetchats DIRECT MARKETING OBSERVATIONS | WEDNESDAY, JUNE 9, 2010
- The Social Media Press Box DIRECT MARKETING OBSERVATIONS | THURSDAY, JUNE 17, 2010
- What or Who will Continue to Shape our Social Media World? DIRECT MARKETING OBSERVATIONS | WEDNESDAY, SEPTEMBER 8, 2010
- Is Being Too Social Ruining Social Media? DIRECT MARKETING OBSERVATIONS | THURSDAY, JUNE 2, 2011
- Social Media thought leader infographs DIRECT MARKETING OBSERVATIONS | THURSDAY, APRIL 1, 2010
- The Implied Participation of Social Media DIRECT MARKETING OBSERVATIONS | FRIDAY, JANUARY 21, 2011
- The Problem with the Social Web DIRECT MARKETING OBSERVATIONS | MONDAY, APRIL 4, 2011
- 10 social sites to start your year off with DIRECT MARKETING OBSERVATIONS | WEDNESDAY, JANUARY 6, 2010
- What drives participation in a social network? DIRECT MARKETING OBSERVATIONS | TUESDAY, APRIL 27, 2010
- Should Companies Play it Safe in Social Media? DIRECT MARKETING OBSERVATIONS | MONDAY, APRIL 11, 2011
- This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55 DIRECT MARKETING OBSERVATIONS | TUESDAY, APRIL 13, 2010
- Should Everything be Free Online? DIRECT MARKETING OBSERVATIONS | FRIDAY, NOVEMBER 2, 2012
- Should Your Social Networks Mingle? DIRECT MARKETING OBSERVATIONS | MONDAY, JULY 19, 2010
- The Four Semi-Truths of Social Media DIRECT MARKETING OBSERVATIONS | MONDAY, SEPTEMBER 13, 2010
- Your customers are not using Social Media-Case Study DIRECT MARKETING OBSERVATIONS | WEDNESDAY, JUNE 23, 2010
- The relationship viewed as transactional DIRECT MARKETING OBSERVATIONS | MONDAY, JANUARY 18, 2010
- When employees don’t care about customer service… DIRECT MARKETING OBSERVATIONS | FRIDAY, APRIL 16, 2010
- Using Twitter to grow your business-Webinar DIRECT MARKETING OBSERVATIONS | MONDAY, JUNE 21, 2010
- Social Media Consultants & Companies-The truth can be found in their numbers DIRECT MARKETING OBSERVATIONS | MONDAY, JULY 12, 2010
- Why are companies allowing you to operate without a net in social media? DIRECT MARKETING OBSERVATIONS | FRIDAY, JUNE 25, 2010
- Most Twitter users don’t tweet-Is that a problem? DIRECT MARKETING OBSERVATIONS | THURSDAY, JUNE 10, 2010
- The propensity to Repeat in Social Media DIRECT MARKETING OBSERVATIONS | MONDAY, JANUARY 10, 2011
- Social Media and Hurricane Katrina: What If? DIRECT MARKETING OBSERVATIONS | MONDAY, AUGUST 30, 2010
- This Weeks #Social Media Topic: Managing the Marketing Mix: Which Channel is More Effective? DIRECT MARKETING OBSERVATIONS | MONDAY, APRIL 26, 2010
- Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results DIRECT MARKETING OBSERVATIONS | TUESDAY, JANUARY 19, 2010
- This week’s #Socialmedia Tweetchat Topic: Social and the New Model For Market Segmentation #sm48 DIRECT MARKETING OBSERVATIONS | TUESDAY, FEBRUARY 23, 2010
- The Google+ Conundrum DIRECT MARKETING OBSERVATIONS | WEDNESDAY, JULY 20, 2011
- Social Media’s effect on the UK riots should surprise no one. DIRECT MARKETING OBSERVATIONS | WEDNESDAY, AUGUST 10, 2011
- A Need to Redefine Brand Lift DIRECT MARKETING OBSERVATIONS | FRIDAY, APRIL 13, 2012
- How are you going to monetize that? DIRECT MARKETING OBSERVATIONS | WEDNESDAY, NOVEMBER 2, 2011
- Social Media Conundrum #19 How to Mitigate Loss of Control DIRECT MARKETING OBSERVATIONS | WEDNESDAY, AUGUST 18, 2010
- On Dependence of 3rd Party Platforms and Leaving the Grid DIRECT MARKETING OBSERVATIONS | THURSDAY, AUGUST 25, 2011
- Moving without the ball: On Basketball and Digital marketing DIRECT MARKETING OBSERVATIONS | FRIDAY, SEPTEMBER 30, 2011
- What happened to the Ah-Ha moment? DIRECT MARKETING OBSERVATIONS | MONDAY, JULY 26, 2010
- Conversations? Now They’re Just Sound Bites DIRECT MARKETING OBSERVATIONS | WEDNESDAY, SEPTEMBER 1, 2010
- The Ideal Skillset for a New Hire for an Agency DIRECT MARKETING OBSERVATIONS | THURSDAY, JANUARY 7, 2010
- When Should Brands Establish Credibility in Social? DIRECT MARKETING OBSERVATIONS | WEDNESDAY, APRIL 13, 2011
- From Interruptions to Interactions-The Irony DIRECT MARKETING OBSERVATIONS | THURSDAY, SEPTEMBER 23, 2010
- 10 social media sites, blogs and links you might have missed DIRECT MARKETING OBSERVATIONS | WEDNESDAY, MAY 26, 2010
- If You Could Use Only One Social Media Solution, Which Would It Be? DIRECT MARKETING OBSERVATIONS | TUESDAY, JULY 6, 2010
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