Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. We’ve reached a critical point in the evolution of social media as a business tool. We’re at the point of social media saturation, and something’s got to give. So began the session description for my recent presentation at BlogWorld New York. Six Essential Shifts in Social Media Strategy. View more presentations from Dave Fleet. Of course, not all companies are in the same situation. Asking “why” to understand demands. MORE >>

Tweet If we’re connected on Twitter or Facebook, you may have noticed me posting a lot about the renovations we’re currently conducting on our new house. In a brief moment of downtime, I started thinking about the social media lessons you can learn from the process of renovating a house. came up with ten – let me know what you think of them in the comments: 1. It’s all about the foundation. If the foundation of your home isn’t solid, things will fall apart when placed under stress. You need to get the structure right. Hub and spoke? Decentralized? What else? MORE >>

Burger King’s Twitter account was hacked today, with the hacker turning the company’s Twitter page into an offensive mock-up of a McDonalds Twitter channel.  If Burger King needed to go through Twitter to to pull the account down, how long it took them to respond. Given the frequent separation of audiences between Facebook and Twitter, the company may have considered the option of posting elsewhere, and decided against it (again, we don’t know ). Tweet. As often happens, a huge amount of basement punditry has already begun. MORE >>

You can follow him on Twitter at @theelusivefish.]. This is a guest post by my Edelman colleague  Rob Clark. Sometimes you say a word too many times in a row and the word slowly begins to lose meaning for yourself. It becomes foreign gibberish and you begin to wonder if you’re pronouncing this thing correctly or if it was ever really a word at all. Which is all to say that I’ve been giving a lot of thought lately to share of voice (SOV) and I may have passed the threshold where it ceases to hold meaning. Why do we measure? But in PR we don’t buy coverage by the pound. MORE >>

Thinking of Facebook and Twitter as the extent of social is narrow-minded – on-domain blogs and rich media content, for example, can both live on-domain and drive traffic to those domains (not saying that content marketing falls entirely within social, but there’s a significant overlap nowadays), and in doing so can affect search. Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Email matters most for repeat customers. Meanwhile. MORE >>