For example, if you sell college recruiting web software to high school students, you may want to target any blogs that talk about: college recruiting college sports web software teen athletes (from a parenting perspective) youth coaches and you may only want to consider blogs that: have 1000 or more subscribers have 1000 or more Twitter followers receive 10 or more comments per post on average (I like engaging bloggers) The types of bloggers you target and the criteria you come up with can be more or less detailed than this example, based on your business and your goals. thanks. Thanks.-= MORE >>

My kids will be born into a world where the President of the United States having a town-hall meeting over Twitter would be a thing of the past (the effectiveness and legitimacy of said meeting is a debate for another day). Visit his site today for a free  Social Media ROI checklist , and connect with Eugene on Twitter  @EugeneFarber. This is a guest post by Eugene Farber. “How do you measure the ROI of your social media efforts?&#. It’s a question being discussed ad nauseum of late, and rightfully so. The quick answer is there is no answer! …OK great! But how? MORE >>

If you’re on Twitter, one of the best ways to find content for your blog is to jump into the weekly #blogchat discussion. Sticking with Twitter, have a look at what’s trending at any time on that platform then see if you can get a post out about it (just don’t go all spammy with your hashtags when your post is ready). And yet again with Twitter, Twitter Search is great for finding out what people are saying regarding the stuff you blog about – type in a keyword, and see if any conversations inspire you to expand on them in a blog post. MORE >>

Realtime updates, social network comment integration, friend tagging on Twitter and Facebook, commenter moderation and way more besides. With the likes of Twitter, Facebook, Google+ and others showing the benefits of using social networks to build your audience, making it easy to follow you is important. As well as offering a host of the most popular sharing networks to allow your readers to share your content, it also has enhanced features like auto-linking Twitter names and hashtags, and offering more following options for your readers to connect with. So, here they are. MORE >>

Is it because your competitor is doing the Twitter and they look like they’re having fun and getting people talking to them? Social media is crap. Social media is a waste of money and time. Social media can’t be measured so we’re just wasting energy. Social media doesn’t offer lead generation. Blah blah blah. I’ve seen a ton of criticism about social media and what it can and can’t do. People and companies are quick to jump in and castrate those of us using the medium as charlatans and maggots. And here’s why. Blogs and Books Are Your Education. MORE >>