And in the end it’s all about customer experiences, cross-channel and cross-divisional collaboration/optimization and, indeed, a very connected and integrated economy (where one false Twitter message from a hacked press agency can nearly crash a financial system). 'Here’s the golden rule I always followed as an IT business guy, marketer, publisher and digital strategist: I only care about the customer of the customer. No matter how you look at it: no business can succeed if it doesn’t make sure that its customers can make their customers succeed. An open letter to the CxO. in mind. MORE >>

No, you won’t necessarily go bankrupt for not using social media marketing and not every single business on this planet needs a Twitter account or even a blog. It is NOT about Twitter, Facebook, Foursquare or whatever else: it’s about business, customers, branding, PR, listening, community, human resources or whatever you want to do. and focus primarily on social networks (40%) and micro blogs, yes, you can say Twitter (34%). Although the respondents were Belgians, the report shows some shocking numbers that lead to conclusions that are valid in many countries! Conversion? MORE >>

Blogs, Twitter Facebook and LinkedIn can all be very effective tools for sales because they are great relationship building and information-gathering  channels. In many B2B companies, especially those with a longer sales cycle (or buying cycle if you will), there is at least one division where employees meet customers and prospects without sitting behind their computers and campaign or CRM dashboards all the time: sales. Of course, it’s not the only division in most cases. Many businesses underestimate that. Good sales people have always listened: do you listen to them? MORE >>

The people who have been tweeting at the event , the pictures of Haarlem I took the evening before to make my presentation more contextual, the tweets sent by people that said they would attend the conference and thus gave me an indication of who they were and what they wanted (and who saw their Twitter profiles appear in my presentation), etc. Mashable mentions Twitter CEO Dick Costolo in the post. Or a visual showing something more relevant instead of the stupid Twitter logo I am forced to show (I can of course how nothing at all) if I would share this? Well, here is one. MORE >>

Some people build businesses they call inbound marketing agencies or worse, Twitter and Facebook marketing shops. The purpose, however, is not doing content marketing, social media marketing, inbound marketing, omnichannel marketing, touchpoint marketing, social business , Twitter marketing or whatever terms we have to describe a set of marketing and/or business tactics, strategies and views. Everything evolves and so does marketing. Today, things evolve faster. The pace of change in the ways we think about marketing goes hand in hand with the pace of technological innovations. MORE >>