Buzz Marketing for Technology

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Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

You can also scan the highlights of this webinar on Twitter by reading the Storify below. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. This webinar was sponsored by Citrix GoToWebinar. Anything that is liked by thousands and shared by millions.

How to Market and Sell to the Modern Buyer

Buzz Marketing for Technology

You can also scan the highlights of this webinar on Twitter by reading the Storify below. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of How to Market and Sell to the Modern Buyer. We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits.

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Hashtags Twitter #MyFirstVolvo AMEX Facebook Google hashtags Instagram Kindle Fire Smartsy SwedeSpeakMake them mean something.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

In this “Age of the Digital Customer,” everything consumers like and don’t like is being tracked socially on places such as Facebook, Twitter, Instagram and Pinterest. Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. However, brand loyalty online can be much more fleeting than it is offline. Don’t treat every customer the same.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Interactive Marketing Online Testing Strategy advertising and marketing B2B Brand Business business strategy Consumer content CRM Customer Data engagement Facebook gyro marketing Marketing Strategy Online Communities Technology Twitter Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy.

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Social Data Made Simple: Getting Started with a Strategy

Buzz Marketing for Technology

You can also scan the highlights of this webinar on Twitter by reading the Storify below. Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. This webinar featured Ira Haberman ( @ irahaberman ) Director of Storytelling at BrainRider, Ned Kumar (@ nedkumar ) Digital Strategist for FedEx and Sean Williams (@ Colorado2NYC ) Consumer Promotions Social Media at JetBlue Airlines. We discussed how to get started with a strategy around social data.

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How Does Social Listening Change the Way You Do Business (and Create ROI)?

Buzz Marketing for Technology

You can also scan the highlights of this webinar on Twitter by reading the Storify below. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? We discussed a ton of ideas on how to capture ROI or create impact using social media!

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Find diehard fans on Twitter, Facebook and LinkedIn. Blogging Buzz Marketing Content Marketing Conversational Marketing Facebook Marketing Social Media Social Networking Strategy CEO CFO Customer Support Jive LinkedIn Groups TwitterSocial media definitely pays off, but you’ve got to focus on the approach not the tools. Never is that more true than at budget time. Users. Employees.

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Now consider the fact that the  Pew Hispanic Center  found that 68 percent of Latino Internet users say they regularly use Facebook, Twitter and other social media, compared to just 58 percent of all U.S. Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. According to the  U.S. Census Bureau , nearly 17 percent of the U.S. million in 2000 to 50.5

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

You can also scan the highlights of this webinar on Twitter by reading the Storify below. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Their data includes the full twitter fire hose (first provider to get the fire hose). So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. looked at dozens of dashboards, and reams of reports. Disclaimer – these are my opinions formed by my conversations with these firms).

The ROI of Influencer Marketing

Buzz Marketing for Technology

You can also scan the highlights of this webinar on Twitter by reading the Storify below. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of The ROI of Influencer Marketing. This webinar featured Eric T. This webinar was sponsored by Tracx. The ROI of Influence – True influence drives action, not just awareness.

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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

Despite how popular and “cool” it’s become for brands to have a social presence on sites like Facebook, Twitter, Instagram and Pinterest, many have done so without any real strategy or testing behind them. Posted in eCommerce Optimization Personalization. According to  Forrester Research , U.S. commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales.

Social Listening: Harness Marketing Insights from Consumer Conversations

Buzz Marketing for Technology

You can also scan the highlights of this webinar on Twitter by reading the Storify below. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. This webinar was sponsored by Brandwatch.

The Emotion found in Social Data

Buzz Marketing for Technology

Data Mining Emotion Facebook Listening Social Media Twitter Andrew Jeavons emotion Social media data Survey AnalyticsLet’s be clear.  Most people who write on social media outlets don’t do so just for the sake of doing it.  As Jeavons points out, most feedback is conducted via traditional methods that suffer from huge structural deficits. In some contexts emotions are considered bad. 

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Omni-Channel Marketing: Creating the Right Mix for Your Brand

Buzz Marketing for Technology

You can also scan the highlights of this webinar on Twitter by reading the Storify below. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. This webinar was sponsored by Act-On. Convenient – Consumer expectations are fundamentally changing.

Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

You can also scan the highlights of this webinar on Twitter by reading the Storify below. Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Leading Companies for Customer Service, On and Off Social. We discussed a ton of ideas on how customer services on and off of social need to scale.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Enjoy! It’s all based on Facebook’s algorithm called EdgeRank.

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Connecting Your Enterprise: Collaboration at Scale

Buzz Marketing for Technology

You can also scan the highlights of this webinar on Twitter by reading the Storify below. Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Connecting Your Enterprise: Collaboration at Scale. We discussed how to setup an environment that cultivates growth and scale in social media.

Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. Business Intelligence Data Mining Facebook Innovation Listening Monitoring Social Media Twitter Google Nick Carr Sentiment Social Media Analysis

5 ways to use social media for solution marketing

Buzz Marketing for Technology

But there are great opportunities, such as the ways social media data is being used in the stage-gate funding process for solution development. 2)   Leverage your brand advocates – If you already have fans and followers on Facebook and Twitter, why not energize their word of mouth about your solution? The answer is always a bit different depending on the product or service.

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Social Media Gone Wrong … and How to Avoid Making the Same Mistakes

Buzz Marketing for Technology

Moments later, @KitchenAidUSA , the company’s official Twitter account, sent this: “Obamas gma even knew it was going 2 b bad! During last football season’s Superbowl, Toyota launched a major Twitter campaign meant to promote the Camry. Posted in Advertising Branding Social Media. We’re all human. We all make mistakes. She died 3 days b4 he became president.”

The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

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5-Join the microblogging phenomena by reading Tweets at Twitter. Labels: Personal Learning Network , PLN , social networking , twitter. Find Great Resources on My Wiki Follow me on Twitter. This blog has a companion social network , wiki , and Twitter feed designed to support and reinforce its contents. Twitter: What am I doing? follow me on Twitter. About.

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand. We often throw this idea around as marketers – “being relevant”, but few people discuss how! The results were different than I thought (see below). IAB Mixx Research.

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Paul Dunay joins Networked Insights as the CMO

Buzz Marketing for Technology

Like Doug I was experimenting with this new technology in all of its forms from RSS, blogging, podcasts, videos, twitter, social networks, Facebook applications, mobile, location based applications and as you have seen me speak about before I think the role of marketing is changing to one that is becoming more like a Marketing Technologist. The answer was – neither of us knew! Technology.

Use Facebook Data to Unlock Consumer Affinity

Buzz Marketing for Technology

Today we are talking about almost 1 billion posts on Facebook per day, the same happens on Twitter every 4 days. When I first saw the way in which Facebook data could combine with Twitter data, blog, forum, search and web data to make a rich profile of your consumer – I was blown away by the possibilities of knowing your customer better and knowing what really makes them tick.

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100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

Don’t forget the conversations hiding in Twitter (use Summize.com) and Friendfeed. Got this link via Twitter and since I am just starting out in the blog world (wrote my first post this week!) twitter. chrisbrogan.com. Covering social media business strategy and personal power. About. Speaking. Rockstars. Subscribe. Newsletters. 100 Personal Branding Tactics Using Social Media. June 16, 2008. You are not special. You are not a beautiful or unique snowflake. You are the same decaying organic matter as everything else. Tyler Durden, Fight Club. Listening. Use Yahoo!

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

Tags: Blogging Branding Buzz Marketing Communities Content Marketing Conversational Marketing Inbound Marketing Interactive Marketing Social Media Twitter

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

And, yes, for any of your readers - feel free to follow me on twitter and let me know if you’ve any questions on LI. twitter. chrisbrogan.com. Covering social media business strategy and personal power. About. Speaking. Rockstars. Subscribe. Newsletters. Make Your LinkedIn Profile Work for You. May 19, 2008. LinkedIn is a professional network built around one’s employment capabilities. It is often referred to (I believe somewhat incorrectly) as an online version of your CV or resume. People who use LinkedIn expertly, like Christopher S. Write to be Read. Uncategorized.

Changes in B2B Marketing — Mad Marketing TV Ep 13

Buzz Marketing for Technology

To hear more from our special guest Paul Dunay, read his blog or follow him on Twitter. Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Influencer strategies and why they’re important. Facebook’s IPO and what it means for marketers. Visit [link] to learn more.

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Facebook gave us the last piece of the Earned Media puzzle

Buzz Marketing for Technology

This is significant because now you can measure impressions across all your &# earned&# social media such as your Facebook Page postings, YouTube Views, Twitter, Blog Impressions etc. And A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. Improving Facebook Page Insights.

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Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

Tags: Blogging Branding Content Marketing Interactive Marketing Lead Generation Podcasting Thought Leadership Twitter User Generated Content

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Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

16465 Business is Selling Less of More Chris Anderson [link] Slide 64: Stephen Collins trib@acidlabs.org skype: trib22 twitter: trib +61 410 680722 www.acidlabs.org strategies, tools and processes to empower knowledge workers. Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Post: Download file. All Comments (9). Comments on Slide 1. Favorites (150) -->. Add a comment. « Prev. Next » All comments. Add a comment on Slide 1. Embed Video? web2.0.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Lesson #7 Learn to Twitter. For the Twitter holdouts, take heed: As far away as Singapore, where Daryl Tay attends Singapore Management University, social media classes are being held. except the twitter part.

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Any Publicity is Good Publicity in Social Media, right?

Buzz Marketing for Technology

It’s the interconnected nature of today’s social networks like Facebook or microblogs like Twitter and the way they broadcast their messages to the world but also in the process creating permanent search friendly records that make them so powerful and also potentially dangerous. It used to be said that any publicity is good publicity. Let me explain ….

Micro Persuasion: Three Little Tips for Capturing Info Bits Quickly

Buzz Marketing for Technology

its a PRIVATE TWITTER which date-stamps all of your thoughts & recollections, rendering them taggable. Twitter: steverubel. Micro Persuasion. Steve Rubel explores the impact of digital trends on business, culture, media and marketing. « Measure Traffic with the Google Web Site Trends Bookmarklet | Main. links for 2008-06-22 » Saturday, June 21, 2008. Its invaluable. Enjoy!

Micro Persuasion: Become a Knowledge Management Ninja with Google Reader

Buzz Marketing for Technology

For example, I subscribe to high volume streams like Twitter timelines, AP news syndicates, various digg feeds and more. Twitter: steverubel. Micro Persuasion. Steve Rubel explores the impact of digital trends on business, culture, media and marketing. « links for 2007-12-29 | Main. links for 2007-12-30 » Saturday, December 29, 2007. This differs from folders. Embrace it.

Micro Persuasion: Turn Gmail Into Your Personal Nerve Center

Buzz Marketing for Technology

How to get real-time news updates in Gmail (Gmail+ Google Talk + Twitter). Further, I have become a fan of Twitter - a micro blogging tool which you can control using Google Talk and other IM clients. Some enterprising folks have taken data feeds from the BBC and CNN and ported them to Twitter. So, as long as you have Gmail open, Twitter will IM you the latest news when it hits. just started playing with twitter and imified after getting a tmobile sidekick, so Ill be testing some of these features on the go too! Twitter: steverubel. Micro Persuasion.

Creating an Immersive Brand Experience at the Red Bull Wake Open

Buzz Marketing for Technology

In addition to that they could see content from previous Wake Opens, as well as share content over their social networks and follow their favorite riders on FB or Twitter. Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition. Using Hashtags as Strategic Objects Hashtags have been around for a while.

How Social Media Gave True Blood a Transfusion

Buzz Marketing for Technology

what they care about (the relationship between main characters Sookie and Eric), and the channels they use to follow the action and communicate their feelings (blogs, Twitter, Facebook, HBO.com and mom-focused websites). The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that.