Twitter Monetizes Exclusive NBA Livestreamed Shows

Livestreamed sports programming on Twitter is being monetized for the first time, as American Express and JBL Harman reached an agreement for ad inventory during the NBA’s original fare for the social network.

Livestreamed sports programming on Twitter is being monetized for the first time, as American Express and JBL Harman reached an agreement for ad inventory during the National Basketball Association’s original fare for the social network.

Twitter and the NBA announced in July that two exclusive original shows would be livestreamed on Twitter, and in October, details were announced on Turner Sports-produced The Starters Twitter Show and The Warmup.

The Starters Twitter Show is livestreamed on Twitter Tuesdays at 11 a.m.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in