Why Marketers Should Use Twitter (Infographic)

Twitter users are mobile, international and highly engaged with brands.

It may seem like Twitter is having a tough time lately, but it still isn’t wise to write the micro-blogging service off. Twitter has 320 million monthly active users, most of whom are international and mobile, and they represent several key demographics for marketers. An infographic from WebpageFX examines the impact of marketing on Twitter.

Twitter users are highly engaged when it comes to online commerce. 52 percent of users report buying a product they first saw on the network, while 81 percent say Twitter impacts purchase decisions more than TV.

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