Now the chain stores are in (Facebook, Twitter). Engage. Form Relationships. Share content. Social is the new currency. Social Media is the answer. There has been a fundamental shift in how we communicate. m sick of hearing it. This is not new information. How we communicate now is how great communicators have always worked their trade. Word of Mouth has always been powerful. Social Media may be a new term but the theories and fundamentals are not. My argument is that excluding the new term, social media is nothing new. What is Social Media? There are many definitions of social media.

feel obliged here to also point out that this is not a case of blogger or influencers being crybabies (as has been insinuated on Twitter). Wednesday night I got to meet Richard Branson, not just for a brief handshake. We originally met downstairs where the quick photo shtick happened and later I found myself in the heavily restricted VIP area. I’ve also received free return tickets on Virgin America which I will blog about soon. The problem is most of the bloggers were pissed off and none of this was the fault of Virgin. Know who you are targeting. Influencers are networkers.