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Tool Tuesday: Twitter curation tools

Akamai Marketing

Enter: Twitter curation. There are several services that curate or organize tweets based on Twitter lists or keywords. Unlike a Twitter stream, these curation tools offer a way to collect a lot of information in a single place.  It pulls content from your Twitter page so it doesn’t do much for community building. Here you can keep lists of Twitter in track.

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The Hard Questions of Social Media

Akamai Marketing

After dabbling in Facebook or opening a Twitter account, the next question is often, “what now?” While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” ” Its a fair question. Why Social Media? Listen first.

5 metrics to track on Twitter

Akamai Marketing

Laser focused and sincere the question came: “How many followers should I have on Twitter?&# Ahh, yes. How many people are talking about, distributing and sharing your information?&# Of course you need some followers on Twitter, otherwise its as if your standing in the middle of the forest with a blow horn.what possible effect could that have (except to scare a few racoons)? prime example is this article on Aston Kutcher who is wildly admired for his Twitter fan base. Extraordinary, when you think about it, particularly given all the attention that Twitter garners.

Why engaging influencers is even more important given recent Twitter research

Akamai Marketing

I recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook. Influencers Kout Opinion Peer Index Study social media advice influencers Klout marketing Twitter

3 new social media resolutions for 2012 and a couple from 2011 that still need attention.

Akamai Marketing

Distinguish my social media profiles: I’ve been using Facebook and Twitter for years and with the introduction of Google+ (which I am enjoying) I’ll be defining what information you’ll see where. This is the 2nd year that I’ve published my social media resolutions. That said, I am glad I wrote my resolutions for 2011 as it gave me focus. failed. Yahooo!! ? Social

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What's your social currency?

Akamai Marketing

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million  people use Twitter. Now hear this:  No one ever joined Facebook or Twitter so they could follow a brand or a company.  Its easy to say “I want a Facebook page&# or “I’m opening a company Twitter account&# , but is that really where you should start?

Social Media Complainers – your new BFF's

Akamai Marketing

Because – he’s the truth: for every person who gives you a chance to respond, there are probably 2 more who just complained to their friends and didn’t even tell you why there were unhappy. Ignoring the fact that you HAVE complaints is a  “if a tree falls in the woods and no one is around to hear it.did it really happen?&# customer service philosophy. They WANT a resolution.

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LinkedIn-You’re Doing It Wrong

Akamai Marketing

have Twitter and Google+ as networks that are wide open; I enjoy reading information from people I don’t know in both those networks. I’ve made some great connections on both networks that I wouldn’t have otherwise. Tweet [Warning: This is a vent. just HAVE to get it off my chest.]. LinkedIn. That treasure trove of business connections, potential sales and potential jobs.

The Case for Active Users as Social Media Community Managers

Akamai Marketing

Had that person been checking Twitter as they start their day (as many social media users do), they would have seen the activity and probably prevented the offending tweet. . Their social media community manager was on Twitter personally and sending a couple of messages relevant to the current emergency was just part of the thought process. But why is this important? . Why was this?

Successful Blogging for Small and Medium Businesses

Akamai Marketing

Or someone said you should so your considering it. Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. But where do you start? Well, its an often overlooked question. Welcome to blogging, the place where you try to suck less. Define your goal. There I said it. Commit.

Social Media During Emergencies

Akamai Marketing

The feeling of helplessness is overwhelming; social media kept me connected and as importantly let people know I was safe.  I couldn’t help but reflect on the fact that the tsunami sirens didn’t tell me as much as Twitter did.  Is Twitter today’s warning siren?  I was reliant exclusively on Twitter (mostly), Facebook  and my car radio to get updates for the tsunami. The radio station I was listening to constantly referenced Twitter, as did the TV station before I left my house. Bing’s Twitter maps app is a great visual aid for this.

5 things to measure in social media ROI

Akamai Marketing

Within WOM valuation, we include  things like Facebook comments and shares on Twitter from an  influencer or from the company itself. For example, if a staff person spends an average of 4 minutes per inquiry responding via email, but only 2 minutes responding via Facebook or Twitter, that’s a 50% decrease in time which adds up to a cost savings.

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment. But before we get started: what exactly is a Wikibrand? All Rights Reserved

Collaboration supports successful campaigns

Akamai Marketing

Because social media is new (Twitter is only 5 years old!), Social media professionals are a fascinating bunch. Sit with them and you’ll realize that there are at least 4-5 different disciplines represented. That’s an awful lot of talent wrapped up into one type of marketing. Why are there so many distinct backgrounds in social media? Creative Commons by PSD. Its takes a village.

The number 1 rule of social media

Akamai Marketing

I’ve been doing a lot of thinking about a conversation I had last week over Twitter. After posting 6 things businesses should be doing on Twitter, I got this tweet: Featured social media advice Fun with Social Media rules

A Thousand Little Cuts of Social Media – A Kaizen Approach

Akamai Marketing

Let’s begin with the smallest of steps for starting a successful social media program for your business. 1) If you don’t already: jump on Twitter, Facebook, YouTube and create an account for yourself (not your business, not yet ). 2) For all the social media platforms you created an account for, find 1 interesting person or business a day to follow. Afraid of the time it takes.

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Does it matter who follows you on Twitter or Facebook?

Akamai Marketing

Talk about making Twitter Karma work for you!  If you aren’t getting the fans and followers you want, you’ll need to ask yourself why and address that reason specifically. Photo by Ken Lund, Creative Commons. Interesting question, isn’t it? Generally speaking, I’d say the answer is yes, but the REASONS you should care might surprise you. Here’s some different ways of looking at it: The care and feeding of followers and fans. I’m not a believer in checking my followers to see what they can do for me. My question is “what can I do for them&#.

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What should business be doing with the new conversation websites?

Akamai Marketing

As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format. Tactics Trends small business social media content conversation influencers opinion technology

Tool Tuesday: SocialOomph

Akamai Marketing

All of these are things you can set on autopilot with the help of a 3rd party, but you can not do it directly from Twitter. Heavy users of Twitter are to the point where they almost ignore their DM’s because there is so much junk (spam). If you are looking for a way to automate some features of Twitter, this is a good option. So why do it at all? All Rights Reserved

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Social Media Strategic Plan Template

Akamai Marketing

Twitter is not a strategy. Now is the time of year where businesses all over the country are looking forward to the next year and setting goals. You’re social media program should be no different. If you’re like most businesses, you’ll be spending more time on social media next year, so its time to start developing strategy for your social media. Facebook is not a strategy.

Why Buying Twitter Followers Is Damaging To Your Brand

Akamai Marketing

Community social media Transparency Twitter Vent advice automation personal brandingWe've Moved! Please Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

The REAL Lesson in the NRA Twitter Post

Akamai Marketing

The Real Social Media Lesson Behind the NRA Twitter Post After the Aurora Shooting. Had Celeb Boutique been watching keywords, they would have known to stay out of the Aurora conversations all together, leaving the space for those who were discussing the more important issue at hand.  Of course, they could have also done a Twitter search to see WHY Aurora was trending. Last week’s shooting in Aurora left the nation in shock and renewed discussions about gun control. In the midst of this terrible tragedy, a poorly timed Tweet came from the NRA: “ Good morning, shooters.

Socially Speaking What do YOU expect from brands and companies using social media?

Akamai Marketing

At what point do you get “brand fatigue&# in social media outlets like Facebook and Twitter? Also, on Twitter, I’m going to use the hashtag #sociallyspeaking to discuss this. For sometime now, I’ve talked at you and with you about social media karma and best practices. However, we all create our own rules and definitions for what works for us in social media conversations. Conversely, we all have our own expectations about what a brand/company does with their social media profiles. You sometimes agree with me. Go ahead, let it all out. Besides Zappos. =).

Tool Tuesday: Qwitter

Akamai Marketing

That is to say, you feel like things are going great, you’re having engaging conversations regularly and feel as though you even have some “friends&# in Twitter. This simple to use and free (for basic) service alerts you everyday to your latest Twitter Unfollows. Easy to use: The list is of Twitter followers with links to their profiles. Enter Qwitter.

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Tool Tuesday – RowFeeder

Akamai Marketing

Apps Featured Tools social media analytics facebook tools TwitterEvery once in awhile, you come across a tool that is like a good man: sturdy and dependable. You know, the kind of tool which is so fantastically reliable and.

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

Facebook & Twitter Uses Change Users in the 55+ demographic increased their usage of Facebook and Twitter. Meanwhile users in the coveted 35-54 demographic decreased on both Facebook and Twitter, but only slightly and in practically statistically insignificant numbers. In fact, the 18-34 demo is increasing its usage of both Facebook and Twitter. All Rights Reserved

Tool Tuesday: Sprout Social Update

Akamai Marketing

This feature allows you to see Twitter conversations with a particular contact, from this dashboard you can add them to lists, add additional contact info, see @mentions. She and I do 90% of our communication with one another via Twitter. This is super ideal for companies who are trying to keep track of their Twitter conversations and has serious CRM implications. And it shows.

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5 things I’ve learned from failed blog posts

Akamai Marketing

We had a small amount of discussion on Twitter around the hashtag #sociallyspeaking, but even that was pretty weak. The conversation took place elsewhere: Sometimes, instead of commenting on a blog post, people will choose to engage on another outpost, Facebook or Twitter for example. The audiences on your Facebook, Twitter and G+ are different. mean, it was crickets. Nothing.

Who we are…not what we are in social media

Akamai Marketing

Individually. I can tell you that my audience on Twitter is mostly male. I can tell you that they are generally over 35. If you grew up in a traditional marketing or pr or design field, you probably had the implications and research of demographics beat into your head. You probably studied trends and learned all about how to market to and and communicate with particular generations. Maybe you even sought to discover emerging trends. Social media really messes all that up, doesn’t it? They are practically meaningless. But who cares? also have 18 year old girls in that mix too.

Klout and Kred – Social Influence Comparison

Akamai Marketing

And just as hiring someone on a Klout or Kred score is laziness, so is assuming that your only influencial fans are on Twitter, Facebook and LinkedIn. I’d be willing to be that ALL businesses could find great customers that have no social media influence what-so-ever, and yet they tell their friends, family and coworkers about their experiences. KloutKonniptions! Blech. Street Kred?

On Alice in Wonderland and Social Media

Akamai Marketing

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Recently, I’ve been thinking about how social media compares to Alice in Wonderland. The elusive White Rabbit.telling you EXACTLY what he thinks. The Moral of the Story: Before you follow the White Rabbit, talk with him some more. Alice does both. Confused?

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The difference between an audience and a community in new media

Akamai Marketing

Auto posting RSS feeds on a Twitter account reaches audiences, but doesn’t create community. Creative Commons Photo by Daehyun Park. In the marketing world, we toss around some language that can be confusing. Two of those words are “audience&# and “community.&# Guess what? They aren’t one in the same. In fact, they couldn’t be more different. Read on. It scales.

Tool Tuesday: PostRank Analytics

Akamai Marketing

It also breaks down where engagement events are occurring for the time period (comments, Digg, Twitter). While most of this isn’t a surprise if you are monitoring your social media efforts, it is helpful to see it so cleanly laid out and including other sources besides Twitter. It isn’t that we need a tool that does everything. Most obvious of these is Google Analytics.

Measuring Social Media ROI

Akamai Marketing

Myth #4: Being a “Social” Company Means Having a Twitter Account. Stay Akamai: Phew! Here we go another year. Another year of measuring social media ROI. I’ve kicked off a couple with some easy to use, downloadable templates for strategy and KPI. But I really should have done this post before those two. Then we can get down to business. Myth #1: Invest nothing. Not one bit.

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Best WordPress Plugins for Business

Akamai Marketing

All the major sites, Twitter, Facebook, etc., I’m breaking a rule, because I am a wild and crazy rebel. This month’s “Tool Tuesday” is going out on Friday. WHOOP. Do I know how to party or what? just couldn’t help myself. Last night’s Blogging for Business Class at Pacific New Media was ridiculously awesome. think its the single best choice for business.

Welcome to Hawaii PubCon Foodies

Akamai Marketing

Follow  @streetgrindz  on Twitter for food truck updates too! Its a farm-to-table experience that you won’t forget at Mavro’s. A few of the street trucks are rock’n Twitter too, coincidently, they are all beloved by our local foodies: . We made our reservation via Twitter. A little departure from the usual today! I was recently interviewed for the upcoming PubCon conference in Honolulu mid-February ( see the session grid & register here ) and at which I am on a panel discussing Hawaii Social Media. Waikiki.or Close To It. . Food Trucks.we Oh, yes.

Tool Tuesday: Opt out of autoDM

Akamai Marketing

Apps social media Tools automation time saver Tool TwitterIn life, there are some mysteries. Like why do some of the great inventions remain best kept secrets? Today, I am  going to reveal a tool that you probably wished.

Why I’m not writing about Google+ yet.

Akamai Marketing

There is a lot of conversation on the blog-o-sphere and Twitter-sphere from people who I respect, about what you should and shouldn’t do on Google+. Its not that I don’t like Google+, I do. think its elegant. think its a brilliant integration of Google’s products. think there are both useful and fun elements to Google+. Will it replace Facebook? really couldn’t say.

Tool Tuesday: Sprout Social

Akamai Marketing

Tools Uncategorized social media analytics facebook linkedin Review tool tuesday TwitterI have about  A LOT of web-based apps I am using to help make social media tracking easier. Which is why is started “Tool Tuesday&# , because I think you, ,my.

How Social Media is Changing Customer Service

Akamai Marketing

According to Glass Door, they have s atisfied employees who are also ADVOCATES for the company and satisfied customers who can’t wait to shout it from Facebook and Twitter. Stay Akamai: Employee Policy and Social Media – A Change. Social media is changing employee policy and customer service and not just because there are now new platforms for customer service. First. Own it.