The Best Tools for Keyword Research, Competitive Analysis and Trending Topics
OCTOBER 7, 2014
Bing News also provides trending topics on its home and section pages, as well as links to news that is trending on Facebook and Twitter. 4. Enter any domain or topic and get a list of the most shared content across Facebook, Twitter, LinkedIn, Pinterest and Google+. Topsy’s Social Trends is a good source for monitoring trending topics and articles on Twitter. Wordstream.
The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
Topsy doesn’t exactly fit in this category since it’s largely focused on Twitter and has wider functionality. Related posts: The Best Free Tools for Twitter Analytics. What are the best tools for publishers looking to track social media activity at the content level? thought I’d share some of my favorites that are well suited to editorial content sites. Real-Time Analytics. Parse.ly.
The Best Free Tools for Twitter Analytics
FEBRUARY 8, 2012
What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter. Twitter Web Analytics. Twitter Counter.
Google+ Engagement for News Sites: Top Performers and One-Year Growth Rates
JANUARY 9, 2013
Related posts: MLB Teams on Twitter and Facebook: Two-Year Growth Rates. Which news sites get the most engagement on their Google+ pages? It’s been a year since I took an early look at engagement rates for news organizations on Google+ , so I thought I’d revisit the topic and do a fresh comparison. So I also compiled the total engagement counts for all of the Google+ pages.
The Best Free (or Cheap) Tools for Blogger and Influencer Outreach
APRIL 30, 2013
Followerwonk from SEOmoz is a great tool for researching Twitter users. The Twitter bio search allows you to easily find and evaluate users in specific areas. Twitter is often the easiest social gateway to finding bloggers since people with a blog tend to be on Twitter too. Related posts: The Best Free Tools for Twitter Analytics. Finding Bloggers and Influencers.
The Most Popular and Active News Brands on Instagram
FEBRUARY 27, 2013
Diversified Twitter Strategies for News Sites. Now that Instagram web profiles have been around for a few months I thought I’d check in on the participation and activity of major news brands. keep coming across things like the Simply Measured study showing that 59% of top brands are now active on Instagram and the news that Instagram has surpassed 100 million active users. 36 Yahoo!
8 Social Media Questions Publishers Should Be Asking Themselves
MARCH 8, 2012
Like buttons, Open Graph tags (which much like Twitter formatting, need to be done right!) For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. and Sasha Koren from The New York Times. Have we got our buttons right? AddThis).
Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)
MAY 15, 2012
sent it to you on Twitter. The Internet and social media have certainly made it easier to conduct media relations in a more efficient and less intrusive way. At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials. Or stand over the fax machine feeding through one press release at at time. Did you get it?
Is LinkedIn the New Old Boys Network?
JUNE 16, 2011
In fact the male/female usage percentages are the exact opposite on Twitter. That’s interesting in and of itself, as marketers sometimes (over) generalize that men prefer Twitter while Facebook is more appealing to women. Related posts: Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter. What gives? So what accounts for this disparity?
5 Good Ideas for News Media Facebook Pages
FEBRUARY 28, 2012
It’s a good fit for broadcast too, as local news stations often share user comments from their Facebook pages (and Twitter) on the air. 4) Host Live Chats. What are news organizations doing to increase user activity and engagement on their Facebook pages? Here are five good ideas for news media Facebook pages: 1) Use Geotargeting. But it is good to experiment. What Else? Social Media
The Most Overused Buzzwords and Marketing Speak in Press Releases
JUNE 29, 2010
Related posts: A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later Where Do You Want Your Social Media Press Releases to Live? Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. Some classics in there.
Facebook and Twitter Offer News Organizations Much More than Just News Delivery
MARCH 19, 2012
The Pew Research Center’s The State of the News Media 2012 is out and the section on What Facebook and Twitter Mean for News makes for an interesting read. The figures on where users get their news links from is already being covered as a sign that Facebook and Twitter may not be as strong of a news source as previously thought. Diversified Twitter Strategies for News Sites.
Publisher Survey: Reddit Traffic Way Up, Digg Way Down
JANUARY 25, 2012
Adam Singer summed up the general sentiment in recent conversation we had on Twitter: “Reddit / Stumble won.” The decline of Digg was already apparent when I did a basic survey of Twitter, Facebook and Digg traffic to newspaper and magazine sites in early 2010 and the negative trend continues today. billion pageviews in December), an impressive feat. million 2011.
Beyond Facebook Insights: Useful Facebook Analytics Tools
DECEMBER 12, 2011
Socialbakers is also now branching out into Twitter, Google+ and others but Facebook is still the major focus. The Most Popular NFL Teams on Twitter and Facebook. What are the best third-party tools for advanced Facebook analytics? It’s a question I’m asked fairly often so I thought I’d do a round-up of options that are worth checking out. It is fair to say that Facebook is getting better at providing this data itself; the latest version of Facebook Insights offers a wider range of data than ever before. Simply Measured. It is also easy for agencies to white label the reports.
Hey Sports Teams Quit Telling Me to LIKE your Facebook Posts
AUGUST 28, 2012
The Most Popular MLB Teams on Twitter and Facebook. The Most Popular NFL Teams on Twitter and Facebook. Lately I’ve been noticing a lot of Facebook posts in my news feed with a specific request to “LIKE” the post. Sports teams are among the biggest offenders: Now don’t get me wrong. It is an effective tactic and there are plenty of good ways to do it.
Great Design for an Email Press Release
SEPTEMBER 17, 2013
Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later. I recently received an email press release that features a compelling design with strong visuals and a nice layout. That’s not something you say every day, and since bad releases get called out much more than the good ones, I thought I’d share it here. What do you think? Public Relations
25 Random Observations about #MozCon Speakers
JULY 15, 2013
also like how she called out Wil for something he’d said about how people use Twitter that she didn’t like. I attended MozCon 2013 last week. It’s really become a big production with a three-day agenda, large stage and space-age theme in the main room. His presentation was loaded with specific, actionable tips and instructions. But still a strong presentation. But he is.
StumbleUpon Channels: Which Media Brands Are Doing Well?
FEBRUARY 14, 2012
Some more observations: The ability to connect RSS, Twitter and Facebook feeds makes it easy to maintain a Channel without committing significant time or resources. It has been a couple months since StumbleUpon rolled out its Channel pages for all members so I thought I’d check in and see how media brands are doing. Breaking News. Time and Fox News are getting there as well. Others.
Not a Bad Gimmick: The World’s Highest Press Release
JULY 23, 2014
Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later. London-based Houston PR is blasting out (yes, that’s an intended pun) a gimmicky press release to announce its relocation and rebranding. also think if you manage to get your press release 27 miles above the earth that deserves a shout-out. So what do you think – was this press release a good idea?
Super Bowl XLV: Packers and Steelers Battle it Out on Twitter
FEBRUARY 3, 2011
So this year I thought I’d do a similar competition by comparing the official Twitter profiles of both teams. This is a close one but the Steelers edge out the Packers by roughly 8K followers: It’s worth noting that both teams’ followers are significantly up since the beginning of the season (see: The Most Popular NFL Teams on Twitter and Facebook: 2010 Season ). Advantage: STEELERS.
Better than Great: A Cure for Buzzwords and Marketing Speak
JUNE 1, 2011
Twice in the past year I’ve covered the most overused PR buzzwords and marketing speak and press release buzzword abuse. It is fun to point out the biggest offenders but even well-intentioned marketing communicators can find it difficult to avoid them. Ready to stop being a “leading provider” of “unique,” “innovative” and “award winning” overused terms but need a solution? Public Relations
Editorial SEO Tactics for the Newsroom
JANUARY 12, 2011
As I covered in my post on Twitter tips for publishers the goal is have new content surface in news search, real-time search and social search all around the same time, all of which helps with regular Web search visibility too. 10 Practical Twitter Tips for Publishers. The aim is to highlight the fundamental tactics that an editorial staff should incorporate into its daily workflow.
Pinterest: Great Opportunity for Lifestyle Publishers and Brands
NOVEMBER 21, 2011
With Facebook, Twitter and now Google +1 buttons becoming virtually required placements that doesn’t always leave room for niche sites like Pinterest. [As an aside: third-party tools like AddThis or ShareThis can help reduce clutter but it is easy to go overboard in those drop-downs too, and they require an additional click or hover from users.]. 10 Practical Twitter Tips for Publishers.
Press Release Optimization Checklist and Tips
OCTOBER 18, 2011
Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later. Press release optimization doesn’t get the attention it once did, at least within the SEO community. But a considerable number of releases are distributed over the wires and added to online pressrooms every day, so it is still an important tactic for PR professionals. Why wouldn’t you try to increase the search engine visibility of your press materials? Last week I needed to dust off a press release optimization checklist that I’d written several years ago, so I thought I’d share it here. Keyword Planning. 1. Links.
10 Practical Twitter Tips for Publishers
NOVEMBER 11, 2010
2011 NBA Playoffs: Head-to-Head Twitter Matchups by Klout Score
MAY 3, 2011
Last year I simply ranked the NBA playoff teams by Facebook engagement , so this year I thought I’d try a different approach for Twitter and apply Klout scores to the actual bracket and declare a winner for each matchup, round by round. Related posts: Which NBA Teams Have Seen the Most Growth on Twitter and Facebook? The Most Popular NBA Teams on Twitter and Facebook.
Will Media Outlets Keep Using Google+ Personal Accounts? Will Google Let Them?
JULY 8, 2011
An Early Look at News Media Twitter Lists: Not Much Traction. Earlier this week Search Engine Land reported that Christian Oestlien, the Ads Lead for Google+, had posted a message asking businesses to hold off on using personal accounts to create business pages and that non-user profiles would be shut down. Other media outlets have similarly followed suit. Social Media
The Most Popular Summer Blockbuster Movies in Social Media
MAY 24, 2011
Specific to Twitter, Topsy Analytics shows that Fast Five’s highest peak in the past month was greater than Thor’s but both films have pulled in a lot of mentions, and both are significantly outpacing Green Lantern: (click to enlarge). Alterian recently released some data on the most popular summer blockbusters in social media, focusing specifically on movies with May and June release dates.
PRFilter Shows Press Release Buzzword Abuse Still Prevalent
FEBRUARY 22, 2011
Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later. Press release search engine PRFilter came out of beta last week. It aggregates press releases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies. It seems to work fairly well. PitchEngine releases do not appear to be in the index. solution 243. leading 116.
Which NBA Teams Have Seen the Most Growth on Twitter and Facebook?
JANUARY 27, 2011
Last year I did a couple of posts on the reach and engagement of NBA teams on Twitter and Facebook. Twitter. First the official Twitter profiles. Here are the most followed NBA teams as of yesterday: Twitter followers. January 2011 Twitter followers. Here are the NBA Twitter profiles ranked by percentage increase since last year: Twitter followers.
The Washington Post Social Reader on Facebook: Good First Impression, Good User Experience
SEPTEMBER 28, 2011
Related posts: More Content Shared on Facebook but Twitter Click-through Rate Much Higher. Based on first impressions, I have to say I like The Washington Post’s Social Reader on Facebook. It offers a clean, simple user experience – big and open with lots of white space (in fact too big to capture well in a screenshot): (click to enlarge). Social Media
My Top Posts of 2011 on SEO, PR and Social Media for Publishers
DECEMBER 21, 2011
Nevertheless, here are my top 10 posts of 2011 by pageviews: Which NBA Teams Have Seen the Most Growth on Twitter and Facebook? As another year comes to a close I thought I’d finish off with a roundup of this year’s most popular posts. Original idea! PRFilter Shows Press Release Buzzword Abuse Still Prevalent. Google Expanded Sitelinks: Optimize Opening Text in META Description Tag.
Email Press Release Optimization Circa 1999
JULY 27, 2011
Related posts: A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later. While going through some old documents I came across an article I’d written on email press release best practices back in 1999. It’s a fun look back at the early days of online media relations so I thought I’d share it. October 20, 1999. Formatting. Proper e-mail formatting is essential.
Interesting Magazine and Digital Stats from Pew State of the News Media 2013
MARCH 19, 2013
Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter. In reading the Pew Research Center’s State of the News Media 2013 there were some interesting things in the sections on magazines and digital that I thought I’d point out. Time is Doing Well Online. News Magazine Readers are Old. for the adult US population. AARP Kicking Butt on Circulation.
Yahoo! Search Data (@YahooSearchData) a Good Source of Trending Topics for Lifestyle Publishers
JUNE 27, 2012
One good source is @YahooSearchData on Twitter. I’d given Yahoo! Now that the Hot Searches list on Google Trends has been stripped down publishers are moving to other sources for monitoring search trends. Specific to lifestyle publishers the Google data was never all that useful anyway since it was dominated by topics like breaking news, sports and entertainment. — Yahoo!
Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It
OCTOBER 24, 2012
Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later. Last week I received a press release from an unexpected source: the Harlem Globetrotters. Frankly I’m not sure why they’d be sending a press release about their new VP of Communications to me. To be fair I do write about PR and I occasionally cover sports and social media, so it’s not completely off base.
Myths Keeping Social Media out of Regulated Industries
NOVEMBER 11, 2010
By now Twitter is an important part of most publishers’ audience development and content promotion efforts. But in reviewing the Twitter presence of newspapers, magazines and other content sites on a regular basis I’m often surprised by the mistakes and missed opportunities that still occur. So to help out I’ve created a list of Twitter tips for publishers. In this post I’ll focus on simple, practical tips for getting better results from Twitter. So spread things out through a diversified Twitter strategy. What Twitter tips would you add?