Adam Cohen

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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

Instagram, LinkedIn, Twitter and Pinterest all expanded their footprint across several demographic groups. Attention digital marketers: It’s time. If you weren’t convinced before, I’m going to attempt to convince you again. Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data.

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Engaging the Right Audience on LinkedIn

Adam Cohen

These features arguably give a nod to Google+ Circles, elements of Twitter’s follow-button and sponsored stories on Facebook.  (Cross posted on the Fleishman-Hillard DNA blog ). LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers.  Engagement to the Next Level. Imitation is Flattery.

Social Media Success is About The Customers, Stupid

Adam Cohen

Celebrities Are Not Taking Over Twitter (49). How do you define success with leveraging social media?  With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same:  Dell, Comcast, Southwest Airlines, Starbucks.  Being first to market doesn’t guarantee success, nor is it a requirement to gain success.  Most Commented.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

This post was mentioned on Twitter by Ed Shahzade and others. Consumer segmentation models are typically owned in these groups, and often they are leveraged for behavioral patterns that help with the proverbial 4 Ps – Product, Price, Place and Promotion.  That stuff is important to the business, no doubt.  People are the fuel behind social media, which is really just tools and tactics.

On Facebook and the Death of Etiquette

Adam Cohen

recently asked some folks on Twitter and Facebook about etiquette, and heard many bizarre stories.  Let’s face it.  Etiquette is a lost art.  Forget “interruption marketing&# for a minute and think about how people interact on a regular basis.  New technologies change that behavior as people seek to leverage the convenience they provide. Same with instant messaging. Tweet This!

Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests.  How many people at your company are trained, equipped and empowered to talk to customers?  If your organization is large, chances are the percentage of customer-facing people is smaller.  How many customers does your company have? 

Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

Thanks to the Powered team for including me in the review for the book, and thanks to Greg for sharing snippets on Facebook and Twitter throughout the process.  The first notion that came to mind frankly was breaking out a shoebox, some construction paper and scissors so I could start building my diorama. And then I started reading MicroMarketing.  First, Some Key Takeaways. My Diorama.

Twitter Badges For Brands Who Want to Avoid Narcissism

Adam Cohen

While Facebook is mailing signs to businesses, I’m pretty sure no one is helping them understand Twitter – for free anyways.  After all, Twitter is for narcissists , right?  It occurred to me the other day that the phrase, “Follow us&# or “Follow me on Twitter&# is getting things off to the wrong start.  Proposal. Little Help. Related Posts. Tweet This!

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How Often Do Ethical Questions Impact Your Social Media Efforts?

Adam Cohen

Agency employees interested in engaging in conversation for a client initiative (on Facebook, Twitter or elsewhere) without disclosing relationships. Tags: Social Media Ethics Facebook Privacy Social network Todd Defren Twitter situation that would require disclosing my (or my agency’s) role in working with a client who wishes to keep the work and our relationship secret.

Social Media Chat Tuesday, July 21st

Adam Cohen

You can also find me on Twitter before during and after. This post was mentioned on Twitter by prblogs, twitips MV. twitips MV said: Social Media Chat Tuesday, July 21st: There are regular chats on Twitter, and then there’s hashtagsocialmedia.com… [link] [.] Q2) Why does blending social media improve the effectiveness of other tactics? See you there?

Some Brand Haiku Humor

Adam Cohen

You can find more Haikus by following the chain on to Jason Falls , and by watching Twitter for the hashtag #brandhaiku. See the entire list at Aaron’s original post. Don’t recall what a Haiku is? Here you go. chose three recent brand experiences (one bad, one good, and one so good it’s bad). Dropped calls and big fees. AT&T it’s time to. rethink possible.

I Will Not Write About Old Spice

Adam Cohen

This post was mentioned on Twitter by Adam Cohen and Joshua Titsworth, Vijay Kaundal. Is anyone buying more?&# also won’t tell anyone how their High Endurance deodorant was the fascination of my fraternity in college as the best working product out there, and how word of mouth made it successful.  Now it’s possible to get 61 million views on Youtube. So I just curated. Forget it.

How to Identify Popular Hashtags on Twitter

Spin Sucks

If you are yet to explore this avenue, Jack Danielson shares four proven ways to find trending topics on Twitter that people in your niche are actually discussing about. The post How to Identify Popular Hashtags on Twitter appeared first on Spin Sucks. Social Media Twitter hashtag Hashtagify.me Comments Thanks! by Jack Danielson Thank you, Paula. I’m glad you liked the post.

Twitter’s enhanced analytics dashboard

Janet Fouts

Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis. To find yours, go to Twitter and log in, then click analytics on the drop-down menu under your profile, or just got to analytics.twitter.com.

Twitter Best Practices For 2016

Firebelly

Brands ask their customers for a lot on Twitter—follows, likes, retweets—all the time, but they’re awful about returning the love. Check out my three Twitter best practices for 2016 and beyond! Twitter Best Practices For 2016. 1. Run a Twitter contest or sweepstakes that excites your followers. Stuck in a relationship rut with your Twitter followers? Reward.

Twitter Introduces Emoji Targeting

SocialTimes Twitter

Emojis  are everywhere, and brands advertising on Twitter can now use them to target their campaigns. Twitter ads application-programming interface product manager Neil Shah announced in a blog post  that emoji keyword targeting is now available to advertisers on the social network. According to Shah, advertisers can now target Twitter users who recently tweeted or engaged with tweets that featured emojis, with the help of six Twitter Official Partners : 4C , AdParlor , Amobee Brand Intelligence , HYFN , Perion  and SocialCode. Target people who tweet food emojis.

Meet 7 Twitter Influencers Who Follow Millions

Ari Herzog

How do you know if you are following one too many people on Twitter? What Twitter tools do you use to manage your relationships; and does the tool matter? asked these questions to seven Twitter users who collectively follow 2.3 Twitter lists are like Google+ circles. love Twitter lists. treat Twitter like TV and radio stations. Media Twittermillion.

Agency Leads Must Absolutely Use Twitter

Spin Sucks

We try it all first and take our learnings and apply them to that of our clients. A few weeks ago, a client asked if we should try Twitter Lead Generation Cards  for their business. Just Follow on Twitter? You see the author, a lead at a very well-known firm, thinks those of us who run agencies should only follow people on Twitter—not engage, respond, or even tweet. She agreed.

10 Commandments for Twitter

Janet Fouts

Twitter is such a simple communications tool, yet people seem to really struggle with how to tweet. guess that’s why my Twitter etiquette post is so popular. While the title of this post is somewhat tongue-in cheek, I really wanted to simplify the best practices for Twitter to their most basic form. Social Media Tips and Tricks Twitter strategy

Twitter Engage: Twitter’s Answer to Facebook Mentions

SocialTimes Twitter

Celebrities, public figures and journalists have Facebook Mentions  from Facebook, and starting Tuesday, they also have Twitter Engage  from Twitter. Much like Facebook Mentions, Twitter Engage is aimed at giving “creators, influencers  and public figures” one place to manage their Twitter interactions and track the performance of their content.

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing.  An effective Twitter presence starts with understanding how it works. To see your Twitter Home feed, click on Home: . Replies show up in your Twitter Home feed and the Twitter feed of the person to whom you are responding to.

Why the E. L. James Twitter Chat Went Horribly Wrong

Spin Sucks

James, the author of this horribly written book, participated in a Twitter chat…and the Internet took her to task. In this case, her publicist should have come back and said, “Here are all of the things that could go wrong”: There are many people who think the writing—particularly in the first book—is really bad and will have fun with it on Twitter. It seems E.L.

How Nonprofit Pros Use Twitter

SocialFish

————— According to the most recent Nonprofit Communications Trends Report , 76% percent of nonprofits are now using Twitter. Twitter can be used to distribute news about your organization and your stories. But what is the best way to use Twitter, without wasting valuable time? I Twitter is like looking out the window of a fast moving train.

How to Take Advantage of the Google-Twitter Partnership

Saying It Social

Information about the Google-Twitter Partnership and how your business can take advantage of the new possibilities it provides. The post How to Take Advantage of the Google-Twitter Partnership appeared first on. Digital Marketing Google-Twitter Google Real Time Marketing SERP Tweets twitter Twitter Marketing

Stickers Finally Come to Twitter

SocialTimes Twitter

Better late than never: On Monday, Twitter announced the ability to apply  stickers  to photos, but with an interesting twist. Senior product manager Sasank Reddy wrote in a blog post  that Twitter’s new #Stickers act as “visual hashtags ,” meaning that when a Twitter user taps on a sticker, they will see a timeline of public photos where that same sticker was used.

How To Use Twitter For PR

Waxing UnLyrical

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? Where Twitter for PR usually begins… and ends. Pitching journalists on Twitter. ” 3.

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How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. How can marketers best utilize Twitter’s expanded features and the latest tools?

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing.  An effective Twitter presence starts with understanding how it works. To see your Twitter Home feed, click on Home: . Replies show up in your Twitter Home feed and the Twitter feed of the person to whom you are responding to.

Twitter and DMCA violations

Janet Fouts

A little while ago people were making a fuss about freelance author @RunOlgaRun who noticed a joke she posted on Twitter being shared without credit. She asked Twitter to take it down as a violation of her copyright and they responded by replacing the tweet in violation with the text. BREAKING NEWS: Twitter is hiding tweets reported stolen. Social Media in Action Twitter

Does My Business Need to be on Twitter?

yMarketingMatters

As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” ,  I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. There are about 1 billion registered Twitter users, with 241 million monthly active users. The average Twitter user has 208 followers. Build credibility.

Why Twitter Killed the Twitter Share Button

Convince & Convert

Legions of bloggers and website publishers will log on November 21 and discover that the familiar digits displaying the number of  Twitter shares on their content have disappeared. Why would Twitter do this? Twitter is overlooking the fact that they are going to look stupid when Facebook and LinkedIn have working buttons on every piece of content in the world and they don’t.

Two Top Execs Leaving Twitter

SocialTimes Twitter

Twitter vice president of revenue partnerships Ali Jafari (right) is about to take on a much more prominent role following the departures of two key executives. According to Re/code, Messerschmidt, who has been with Twitter for six years, is leaving on her own accord, and Hubbard plans to start his own company. Readers: What are your thoughts on these departures?

Grow Your Twitter Following With Chats

Janet Fouts

Oh boy, another “ how to grow your Twitter following ” post! If you really want to grow a Twitter following that has any value as a network,  there’s no way around it. What’s a Twitter Chat? Twitter chats (AKA Tweet Chats) are simply a group discussion that takes place on Twitter. You’re in the wrong place. Why  a Tweet Chat? PR Chat.

When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

Pamorama

Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. HootSuite’s functionality enables you to automatically schedule your Twitter, Facebook, and LinkedIn updates based on your followers’ engagement patterns. When to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs — and when not to.

18 Tweetable Twitter Tips for Newbies

Waxing UnLyrical

For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days? So here are 18 tweetable Twitter tips for newbies (check out that alliteration!). Include a link in your Twitter profile.

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Facebook LinkedIn Twitter in 2013

Ari Herzog

Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. Twitter in 2013. Related, I intend to publish an e-book on my Twitter evolution in the coming months… Other Applications in 2013. Please continue reading Facebook LinkedIn Twitter in 2013 and leave a comment if inspired.

Twitter Analytics For All Users Now Available

Firebelly

Twitter is finally providing all users with data on their tweets. Blog Social Media Twitter twitter analytics Numbers nerds rejoice! Previously, this information was only available to advertisers and a limited number of other users. There are three dashboards of information, including: Tweet activity Measure engagement and learn how to make your tweets more successful.

Why Twitter Hashtag Infographic Fails

Ari Herzog

Twitter launched this infographic on August 21, 2013. From Twitter’s cheat sheet for hashtags : Take the American version of X-Factor as an example. The show started promoting #xfactor in the second episode, and saw an immediate increase in the Twitter conversation. Media Twitter Mashable and other sites spread it the following day. It’s everywhere.

Twitter Update: Twitter Rolls Out New Profile Redesign

yMarketingMatters

Yes, now Twitter started rolling out its new profile redesign on Tuesday April 8th. Note:  New Twitter users will get this new profile when creating an account and are walked through the account account process, so it’s actually a great way to practice using the new layout. Here are the changes and details you need to know to make  your new Twitter Page dazzling: 1.

Twitter Brand Pages are Pointless

Spin Sucks

Twitter introduces brand pages. It won’t be a game changer, because NOBODY uses Twitter for tweeting…or at least they shouldn’t be. ” It isn’t that they are making an effort to improve the Twitter site for its users that pisses me off; it’s that there are ANY users. Twitter provides a service I love. Those people are idiots. Seriously!

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Twitter, Facebook Suit Up for UEFA EURO 2016

SocialTimes Facebook

UEFA EURO 2016  kicked off Friday with host France’s 2-1 win over Romania, and Twitter and Facebook have soccer fans covered through the tournament’s final July 10. Twitter is also taking over host country France’s best-known landmark, the Eiffel Tower. George’s Cross. This exciting feature will be available for all competing nations (e.g., For Spain, #ESP  or #VamosEspaña ). England.

…and My Twitter Experiment Dies

Ari Herzog

Four days ago I wrote : Twitter users are influencers when they are followed by a lot of people and are retweeted more often than they tweet themselves… I further this definition by the stereotype that most influencers broadcast more than they reply. Media identity Twitter The fallacy is I already am an influencer. Over 4,800 people follow @ariherzog. Thanks for reading.

The Demographics of Twitter Users [Study]

Mindjumpers

Tweet Twitter has more than 500 million users and is continuously growing, but who are all these new tweeters? Pew Research Center has released an Internet study that focuses solely on Twitter and includes some great user demographics. Twitter is soaring among young adults. use Twitter as of February 2012, and 8% are daily users. 15% of all online adults in the U.S.

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