Adam Cohen

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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

Instagram, LinkedIn, Twitter and Pinterest all expanded their footprint across several demographic groups. Attention digital marketers: It’s time. If you weren’t convinced before, I’m going to attempt to convince you again. Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data.

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Engaging the Right Audience on LinkedIn

Adam Cohen

These features arguably give a nod to Google+ Circles, elements of Twitter’s follow-button and sponsored stories on Facebook.  (Cross posted on the Fleishman-Hillard DNA blog ). LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers.  Engagement to the Next Level. Imitation is Flattery.

Social Media Success is About The Customers, Stupid

Adam Cohen

Celebrities Are Not Taking Over Twitter (49). How do you define success with leveraging social media?  With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same:  Dell, Comcast, Southwest Airlines, Starbucks.  Being first to market doesn’t guarantee success, nor is it a requirement to gain success.  Most Commented.

On Facebook and the Death of Etiquette

Adam Cohen

recently asked some folks on Twitter and Facebook about etiquette, and heard many bizarre stories.  Let’s face it.  Etiquette is a lost art.  Forget “interruption marketing&# for a minute and think about how people interact on a regular basis.  New technologies change that behavior as people seek to leverage the convenience they provide. Same with instant messaging. Tweet This!

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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests.  How many people at your company are trained, equipped and empowered to talk to customers?  If your organization is large, chances are the percentage of customer-facing people is smaller.  How many customers does your company have? 

Some Brand Haiku Humor

Adam Cohen

You can find more Haikus by following the chain on to Jason Falls , and by watching Twitter for the hashtag #brandhaiku. See the entire list at Aaron’s original post. Don’t recall what a Haiku is? Here you go. chose three recent brand experiences (one bad, one good, and one so good it’s bad). Dropped calls and big fees. AT&T it’s time to. rethink possible.

Social Media Chat Tuesday, July 21st

Adam Cohen

You can also find me on Twitter before during and after. This post was mentioned on Twitter by prblogs, twitips MV. twitips MV said: Social Media Chat Tuesday, July 21st: There are regular chats on Twitter, and then there’s hashtagsocialmedia.com… [link] [.] Q2) Why does blending social media improve the effectiveness of other tactics? See you there?

How Often Do Ethical Questions Impact Your Social Media Efforts?

Adam Cohen

Agency employees interested in engaging in conversation for a client initiative (on Facebook, Twitter or elsewhere) without disclosing relationships. Tags: Social Media Ethics Facebook Privacy Social network Todd Defren Twitter situation that would require disclosing my (or my agency’s) role in working with a client who wishes to keep the work and our relationship secret.

I Will Not Write About Old Spice

Adam Cohen

This post was mentioned on Twitter by Adam Cohen and Joshua Titsworth, Vijay Kaundal. Is anyone buying more?&# also won’t tell anyone how their High Endurance deodorant was the fascination of my fraternity in college as the best working product out there, and how word of mouth made it successful.  Now it’s possible to get 61 million views on Youtube. So I just curated. Forget it.

How to Identify Popular Hashtags on Twitter

Spin Sucks

If you are yet to explore this avenue, Jack Danielson shares four proven ways to find trending topics on Twitter that people in your niche are actually discussing about. The post How to Identify Popular Hashtags on Twitter appeared first on Spin Sucks. Social Media Twitter hashtag Hashtagify.me Comments Thanks! by Jack Danielson Thank you, Paula. I’m glad you liked the post.

#ContentChat Twitter Chat Recap

Spin Sucks

The post #ContentChat Twitter Chat Recap appeared first on Spin Sucks. This week, Gini Dietrich participated in the weekly #ContentChat, hosted by Erika Heald. They discussed the PESO model, content for PR pros, and more. Related Stories Please Embrace Owned Media and Help Alleviate a Pet Peeve Podcasting: The New Frontier for Women Bloggers The Wheel and Spoke Model of Content Marketing.

Agency Leads Must Absolutely Use Twitter

Spin Sucks

We try it all first and take our learnings and apply them to that of our clients. A few weeks ago, a client asked if we should try Twitter Lead Generation Cards  for their business. Just Follow on Twitter? You see the author, a lead at a very well-known firm, thinks those of us who run agencies should only follow people on Twitter—not engage, respond, or even tweet. She agreed.

Twitter’s enhanced analytics dashboard

Janet Fouts

Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis. To find yours, go to Twitter and log in, then click analytics on the drop-down menu under your profile, or just got to analytics.twitter.com.

10 Commandments for Twitter

Janet Fouts

Twitter is such a simple communications tool, yet people seem to really struggle with how to tweet. guess that’s why my Twitter etiquette post is so popular. While the title of this post is somewhat tongue-in cheek, I really wanted to simplify the best practices for Twitter to their most basic form. Social Media Tips and Tricks Twitter strategy

Twitter Best Practices For 2016

Firebelly

Brands ask their customers for a lot on Twitter—follows, likes, retweets—all the time, but they’re awful about returning the love. Check out my three Twitter best practices for 2016 and beyond! Twitter Best Practices For 2016. 1. Run a Twitter contest or sweepstakes that excites your followers. Stuck in a relationship rut with your Twitter followers? Reward.

Twitter Announces Twitter Developer Communities

SocialTimes Twitter

Twitter developers, come together: Twitter announced the launch of Twitter Developer Communities  Wednesday. McMichael said Twitter Developer Communities can range from small workshops to larger meetups and hackathons, enabling developers to connect, learn and share best practices, and she offered more insights into the thinking behind the program in her blog post: In March, we hosted several regional meetups for our #HelloWorldTour , and it became clear that fostering more local events will help us engage with our community in a more personal way.

Twitter Debuts QR Codes

SocialTimes Twitter

It’s Twitter’s turn to borrow from Snapchat, as the social network launched QR codes for users’ profiles that work the same way Snapcodes  do. Twitter designer Brittany Forks announced the new feature via tweet : hella pumped to announce the launch of QR codes on twitter! According to Casey Newton  of The Verge , in Twitter’s Android application, the QR codes can be found by clicking the … menu in users’ profiles or in the slide-out menu under night mode , while only the first applies to the iOS app. Readers: What are your thoughts on Twitter’s rollout of QR codes?

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing.  An effective Twitter presence starts with understanding how it works. To see your Twitter Home feed, click on Home: . Replies show up in your Twitter Home feed and the Twitter feed of the person to whom you are responding to.

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing.  An effective Twitter presence starts with understanding how it works. To see your Twitter Home feed, click on Home: . Replies show up in your Twitter Home feed and the Twitter feed of the person to whom you are responding to.

What Twitter Moments Means for Small Businesses

SocialTimes Twitter

A little more than one year ago, Twitter announced a new feature: Moments. At that time, the new feature was to be curated by a team at Twitter, as well as some big-name partners such as Entertainment Weekly , Fox News , NASA  and BuzzFeed. 28, Twitter made Moments available to everyone. But what exactly are Twitter Moments and how can they benefit small businesses like yours?

Meet 7 Twitter Influencers Who Follow Millions

Ari Herzog

How do you know if you are following one too many people on Twitter? What Twitter tools do you use to manage your relationships; and does the tool matter? asked these questions to seven Twitter users who collectively follow 2.3 Twitter lists are like Google+ circles. love Twitter lists. treat Twitter like TV and radio stations. Media Twittermillion.

Does My Business Need to be on Twitter?

yMarketingMatters

As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” ,  I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. There are about 1 billion registered Twitter users, with 241 million monthly active users. The average Twitter user has 208 followers. Build credibility.

The 20 Minute Twitter Audit

Sprout Social

You want to analyze the performance of your Twitter account, but don’t want to spend three hours doing it. Twitter audit isn’t at the top of most marketers’ list of fun things to do for the day. Luckily there’s no rule that says a Twitter audit has to be excruciating or can’t be done in under an hour. What Is a Twitter Audit? Twitter

How to Take Advantage of the Google-Twitter Partnership

Saying It Social

Information about the Google-Twitter Partnership and how your business can take advantage of the new possibilities it provides. The post How to Take Advantage of the Google-Twitter Partnership appeared first on. Digital Marketing Google-Twitter Google Real Time Marketing SERP Tweets twitter Twitter Marketing

Twitter Touts Branded Emojis

SocialTimes Twitter

Twitter introduced branded emojis last year , and the social network provided an update on their performance Monday. Twitter said in a Twitter Marketing post that ads receive nearly 10 percent more attention when branded emojis are included, adding that when branded emojis are combined with promoted videos , emotional connection with and interest in the ads increase by six times.

Why Marketers Should Use Twitter (Infographic)

SocialTimes Twitter

It may seem like Twitter is having a tough time lately, but it still isn’t wise to write the micro-blogging service off. Twitter has 320 million monthly active users , most of whom are international and mobile, and they represent several key demographics for marketers. An infographic from WebpageFX  examines the impact of marketing on Twitter.

Twitter Monetizes Exclusive NBA Livestreamed Shows

SocialTimes Twitter

Livestreamed sports programming on Twitter is being monetized for the first time, as American Express and JBL Harman reached an agreement for ad inventory during the National Basketball Association ’s original fare for the social network. The Starters Twitter Show  is livestreamed on Twitter Tuesdays at 11 a.m. ET, hosted by J.E. hosted by Ben Lyons and Ro Parrish.

Why the E. L. James Twitter Chat Went Horribly Wrong

Spin Sucks

James, the author of this horribly written book, participated in a Twitter chat…and the Internet took her to task. In this case, her publicist should have come back and said, “Here are all of the things that could go wrong”: There are many people who think the writing—particularly in the first book—is really bad and will have fun with it on Twitter. It seems E.L.

How to Find Influencers on Twitter

Razor Social

Who are the key influencers in your industry on Twitter that you need to connect with? Klear  is a powerful tool for analyzing Twitter accounts (it also supports, YouTube, blogs and Instagram).  It divides people into over 40,000 categories so you can really distil down and find the right people in the right categories. Of course, we have some tools that will help! 1. Klear. Klear.

Twitter and DMCA violations

Janet Fouts

A little while ago people were making a fuss about freelance author @RunOlgaRun who noticed a joke she posted on Twitter being shared without credit. She asked Twitter to take it down as a violation of her copyright and they responded by replacing the tweet in violation with the text. BREAKING NEWS: Twitter is hiding tweets reported stolen. Social Media in Action Twitter

Grow Your Twitter Following With Chats

Janet Fouts

Oh boy, another “ how to grow your Twitter following ” post! If you really want to grow a Twitter following that has any value as a network,  there’s no way around it. What’s a Twitter Chat? Twitter chats (AKA Tweet Chats) are simply a group discussion that takes place on Twitter. You’re in the wrong place. Why  a Tweet Chat? PR Chat.

Twitter to Discontinue Vine

SocialTimes Twitter

Twitter announced it will discontinue Vine, its looping video app, which launched in 2013. We’ll be sharing more details on this blog and our Twitter account , and will notify you through the app when we start to change things. – Team Vine & Twitter. Apps Twitter Android android apps free apps Google Play iOS iOS apps iTunes App Store mobile apps Mobile Video Apps Video Apps Vine Vine ClosureIn a blog post , the Vine team announced the app will be discontinued “in the coming months.” Vine You’ll be able to access and download your Vines.

Twitter Moments Goes Mobile

SocialTimes Twitter

Twitter gave all users the ability to create Moments via desktop  in late September, and the feature was extended to iPhone and Android users Wednesday. — Twitter (@twitter) November 30, 2016. Twitter users: What have your experiences with Moments been like? — Twitter (@twitter) November 29, 2016. — Twitter (@twitter) November 29, 2016. — Twitter (@twitter) November 29, 2016. — Twitter (@twitter) November 29, 2016. — Twitter (@twitter) November 29, 2016. Reorder.

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Twitter Update: Twitter Rolls Out New Profile Redesign

yMarketingMatters

Yes, now Twitter started rolling out its new profile redesign on Tuesday April 8th. Note:  New Twitter users will get this new profile when creating an account and are walked through the account account process, so it’s actually a great way to practice using the new layout. Here are the changes and details you need to know to make  your new Twitter Page dazzling: 1.

How Nonprofit Pros Use Twitter

SocialFish

————— According to the most recent Nonprofit Communications Trends Report , 76% percent of nonprofits are now using Twitter. Twitter can be used to distribute news about your organization and your stories. But what is the best way to use Twitter, without wasting valuable time? I Twitter is like looking out the window of a fast moving train.

Twitter Introduces Emoji Targeting

SocialTimes Twitter

Emojis  are everywhere, and brands advertising on Twitter can now use them to target their campaigns. Twitter ads application-programming interface product manager Neil Shah announced in a blog post  that emoji keyword targeting is now available to advertisers on the social network. According to Shah, advertisers can now target Twitter users who recently tweeted or engaged with tweets that featured emojis, with the help of six Twitter Official Partners : 4C , AdParlor , Amobee Brand Intelligence , HYFN , Perion  and SocialCode. Target people who tweet food emojis.

10 Tips to Build Better Converting Twitter Traffic

Sprout Social

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. In fact, data from Shareaholic on all major social media sites found Twitter to be the least effective in terms of driving clicks. Use Twitter Cards.

Learn Twitter From Justin Bieber

Ari Herzog

Does it surprise you that pop star Justin Bieber is ubiquitous on Twitter? Retweeting is how news about the recent Egyptian revolution spread across Twitter. Given Justin’s 7,677,139 Twitter followers (and granted everyone likely wasn’t glued to Twitter at that moment in time), it’s notable that the tweet mentioning Scooter and Gena was retweeted 100+ times.

Twitter Introduces Website Conversions Objective

SocialTimes Twitter

With the holiday shopping season  fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective. Resnick explained that campaigns under the website conversions objective use data from Twitter’s website tags and interest and intent signals to boost conversions while meeting advertisers’ goals for cost per conversion.

When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

Pamorama

Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. HootSuite’s functionality enables you to automatically schedule your Twitter, Facebook, and LinkedIn updates based on your followers’ engagement patterns. When to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs — and when not to.