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    [Twitter] Book Excerpt: The Death of Facebook
    Business leaders and strategists cannot afford to become too entrenched on a mega social network like Facebook or Twitter. The following is an excerpt from Welcome to the Fifth Estate , Chapter 7: Sustaining Your Community Over Time. Who in their right mind would predict the death of Facebook, given its ever-increasing dominance? But everyone always asks, “What’s next?”. One thing long-term Internet citizens have seen over the past 30 years: Communities and social networks get large, even as dominant as Facebook now is, and then they fade. Ice cream? McDonald’s offers soft serve. Salad?
    [Twitter] Are You Afraid of Your Own Media?
    Your newspaper is your personal blog or your Twitter feed. Access to the media has always been exciting, at least for those of us over the age of 30. Now everyone has access to media. You have your own TV station - it's called YouTube. Facebook is your version of People Magazine, and iTunes and  Cinch  are your radio stations. Your Small Business is a Media Company. You no longer have to grovel to media companies to have your message heard - now your small businesses is a media company.   Now you have the power. Now you can give your side of the story?  . Are You Afraid of the Spotlight?
    [Twitter] How Manufacturers are Managing Content Marketing: 7 B2B Insights
    Their use of Facebook, LinkedIn, and Twitter has risen over the last two years, yet they are somewhat behind in their adoption of Google+, Pinterest, SlideShare, and other “newer” social media options, so it will be interesting to see if they grow in these areas over the next year. Today we have a guest blog post from Lisa Murton Beets director of CMI Books, from the Content Marketing Institute. How Manufacturers are Managing Content Marketing: 7 B2B Insights. We decided to first look at marketers who work for B2B manufacturing organizations in North America. Cover image via Bigstock.
    [Twitter] Forget The Hype – A Business’ Success Still Relies On The Basics
    While we can sing the praises of Facebook, Twitter and the many other opportunities there are for marketing a business both online and offline, a business’ success still comes back to the basics. There is an interesting article that comes from an Australian university examining the rise and fall of Starbucks in that country. This article is one that should be read by anyone already in business and looking to expand into new markets. It’s also worth reading for any brick and mortar business that is considering adding an online store. Starbucks also misread the market.
    [Twitter] Introducing the zooGooders, #zooGood chat
    Each week the zooGooders will participate in a #zooGood Twitter chat on fundraising best practices. In conjunction with my client Razoo , I’m excited to announce the zooGooder program today. Using a new widget technology, this killer group of free agent fundraisers are going to engage in a series of best practices exercises to learn more about grassroots fundraising. Specifically, the DonateAnywhere widget is the first to allow Web site owners to fundraise from appeal to final transaction, all while keeping a donor on their Web site or blog. Tom Dawkins of Out There and Back Again.
    [Twitter] Memo to Social Media Pros – Social Media is NOT necessary for the C-suite
    Unsurprisingly the usage in this group was quite low: 3.8% of Fortune 500 CEOs use Twitter. You know what this is right? Earlier this week, my pal Gini Dietrich (even though she has zero skills in Draw Something , we are still cool) wrote a post showcasing social media usage by CEOs in the Fortune 500. 7.6% of these CEOs are on Facebook. 25.9% of them are on LinkedIn – not surprising given their role in partnerships and recruiting.8% are on Google+ – Larry Page is the leader in the clubhouse1.2% contribute to blogs. 0 are on Pinterest. Does social media play a role in this?
    [Twitter] The Fluidity and Demands of Social Business Work
    Strapping hours on your Twitter bio will not forever meet the needs of customers, employees, partners, supply chain, and the people who deliver on the work we’ve ultimately promised. Few of us work a 5-day, 40-hour week anymore. So if that’s true, and we’ve largely accepted that, why are we still trying to force social business evolution into the bounds of those days and hours? Fluidity is a continually emerging reality in business. Stack that, however, against the ever-present reality that the online world does not tick according to the industrial era clock. Sound off.
    [Twitter] Social Hunter-Gatherer Programs | Brass Tack Thinking
    You can find Matt on Twitter at @techguerilla (but don’t say I didn’t warn you). These answers vary of course, both in terms of the individual company as well as across the various individual platforms like Twitter, Facebook, etc. At a recent client, for example, we initially focused on brand mentions in twitter to build our ‘focus pool’, but then began running ongoing analysis to determine common interests that those customers held that had nothing to do with the clients product. have yet to figure out why, but she graciously agreed. Naturally, there were.
    [Twitter] How to Effectively Use Social Media in the Real Estate Industry
    Twitter. Twitter is an excellent source of traffic generation and can help you engage a completely new demographic. Social media is now considered a critical component of nearly every organization’s internet marketing strategy. This is particularly true in B2C industries where companies succeed based on visibility, relevancy, and engagement. The issue you must consider is whether or not you’re getting the most from the tools you have at your disposal. Using What You’ve Got  . One excuse that many professionals make regarding social media is they don’t know where to start. YouTube.
    [Twitter] Blogs et Wikis en formation
    Post to Twitter. (beta). Browse. My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Post: Blogs et Wikis en formation. From: idremeau , 4 months ago. Blogs et Wikis en formation View SlideShare presentation or Upload your own. tags: dremeau formation ). Intervention lors de latelier organisé par le CTN de Caen sur lusage des blogs et des wikis en formation. SlideShare Link. close. All Comments (1). Comments. Notes on Slide 1. Favorites (6) -->. « Prev.
    [Twitter] #FollowFriday: Tim Jahn
    first met Tim on Twitter nearly two years ago. Follow Tim on Twitter , take in his videos at Beyond the Pedway , check out his guest post on Spin Sucks , and if you’re ever in need of a programmer, hire him! Tim Jahn is doing some pretty important work through “ Beyond the Pedway ,&# which examines the qualities that drive entrepreneurs. He does all of the interviews via video and professionally edits them so the subject looks even better! That’s why today’s #FollowFriday is Tim Jahn. But you don’t have to take just my word for it.
    [Twitter] Hack Your Email Growth Rate with This List-Building Tool
    McKinsey & Company  reports email is almost 40 times more effective at getting new customers than Facebook and Twitter. Image via Just how valuable is email to online marketers? The numbers tell the story: EmailExpert  reports email marketing produces a $44.25 return for every $1 spent. Over 77% of online customers prefer receiving marketing messages via email, according to MarketingLand. Nurtured leads make 47% larger purchases than non-nurtured leads, reports  Unbounce. How did this happen? Wasn’t email predicted to die off several years ago? Tweet This ). Value.
    [Twitter] How Often Should You Write a Blog Post?
    But now, there’s not as much–so I now write on topics like Twitter, Facebook, Google Plus, and even domain names from time to time. Image courtesy of hywards / Working with clients’ online marketing plans, SEO, and their websites, I often recommend during an SEO audit that a website should have a blog. blog is a good way to regular add content on your website and start engaging with your website visitors. Both are key to your site’s online visibility and success, especially when it comes to search engine rankings. Not really. And vice versa.
    [Twitter] Partnering With Brands Theme Week: Marketing Yourself
    Reach out to brand representatives on Twitter. If you follow your contact on Twitter or elsewhere, mention in your email their photos of their recent trip to Croatia were beautiful. Find the person you to whom you need to send your pitch directly  (by calling the brand’s information line, or asking whoever is manning their Twitter or Facebook accounts), and send it off. Maybe make an effort to chat on Twitter if they’ve been posting there. See evidence on Instagram  here , on Facebook  here , and twitter  @veggie_mama. But where to begin? Be human.
    [Twitter] Instagram Video Ads Will Soon Play on a Smartphone Near You
    Like Facebook and Twitter, Instagram uses data based on the accounts you follow and the feedback you provide to tailor fit the ads that appear on your page. So we’ve had several weeks to adjust to Facebook’s video ads, which have been peppered in between our friends’ posts on our newsfeeds. By now, you’ve likely been subjected to several quick moments of autoplay footage as you scrolled through your Facebook feed. Now Instagram is turning its sights toward video ad content. The shift toward video content. Instagram, the discerning company. Who’s using videos right now?
    [Twitter] Hijacking of the Fast Company Influence Project | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 03 2010 Hijacking of the Fast Company Influence Project By Gini Dietrich | Email | Print | 3 Comments | A few weeks ago, Fast Company launched their Influence Project , a contest of sorts to find some of the most online socially influential people. Who has more influence?
    [Twitter] Has Social Media Impacted “Sherlock?”
    While it doesn’t have the same scale as Twitter, for instance, Tumblr is still a community that houses fans of various shows. The work that is created by fans of a particular show can be a strong creative outlet. If the show, movie, or what have you is engaging enough, chances are that a select number of people will be driven enough to create works of their own based off of it. Everything from graphics to stories can be created but it seems like the latter became a subject worth talking about as of late. This does not mean that he hasn’t visited the site at all.
    [Twitter] Announcing my new blog: Social Media Slant!
    If you follow me on Facebook, Twitter, or Google+, you may have noticed that I have been posting content from several different blogs. After launching Social Media 4 Good last year, I quickly realized that I wanted to do even more with social media. So, I decided to run a few tests to see if [.]. News announcement
    [Twitter] 17 Questions You Must Ask Before You Ditch Your Blog
    Have you got buttons to share your posts on popular social networks such as Twitter, Facebook, Google+ and Pinterest? Check the stats for Kikolani: Twitter – 32K followers. Be sure to follow Kristi on Twitter , Facebook , and Google+. This is a guest post by Marya Jan of Writing Happiness. Are you just about had it with blogging? Are you this close to giving up? Wait – take a deep breath. Before you do anything drastic like deleting everything for good, answer this question for me. Do you enjoy blogging? No, seriously. Again, take a deep breath. And let the fun begin!
    [Twitter] Day 5: People of color impacting the social web – Joselin Mane – #29DaysofDiversity
    Twitter: @JoselinMane. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. For the past two years for Black History Month, I started an online series called 28 Days Diversity where I would feature someone new everyday during the month of February for just being awesome in their own right. Website/Blog:
    [Twitter] You Asked, I Replied – ViperChill Answers #1
    Is it worthwhile to promote your twitter profile early on (does it create good social proof to have thousands of followers?) have artificially inflated quite a few Twitter accounts and to be totally honest, it’s just not worth it. You guys sure do know how to ask tough questions. 4,000+ words later and I’ve hopefully answered all of the ones which will help as many people as possible. How did you come up with the name ViperChill? from James ). still really like it. Though I love the logo here far more. Which three books have been essential to your success? from Parka).
    [Twitter] We live in strange times…
    My personal situation is changing radically, I’ve had some unfortunate news about some family members, and it’s been hard to collect my thoughts on anything not immediately related to my work whilst mainstream media, Twitter and Facebook have been constantly churning with updates, responses and reactions to the civil unrest. It’s been a strange couple of weeks, both personally and given the events occurring across the country. Strange, and interesting times indeed. Digital Culture
    [Twitter] How to Market Your Conference or Party Using Social Media
    Start a Twitter contest , either purely for entertainment reasons or offering freebies to the winners, for example, free conference registration for a limited amount of people who will answer the quiz correctly. 4.      Start Early. But how to make sure that people find out about it? The answer is simple: use social media. And here is how. 1.      Non-Generic Visual Countdown. We live in the epoch of informational overflow: there is too much information fighting for our attention for us to pay much of this attention to every particular bit of data. Socialnomics
    [Twitter] One week, two new services…
    And also looking at initial traffic, Facebook page support and Twitter messages for both stations. If you want to be supportive: Absolute 80s on Facebook Absolute 80s on Twitter dabbl on Facebook dabbl on Twitter Oh, and if you want to listen to both stations while you’re out of the house, they’ve joined Absolute Radio and Absolute Classic Rock in the freshly-updated Absolute Radio iAmp for the iPhone and for Android Phones, available on iTunes and in the Android Marketplace now. Web Strategy Wikinomics Rankings ← Hi Newspapers – can I join the party?
    [Twitter] Socializing Annuities to Make More Income
    Many annuity providers use sites like Facebook and Twitter to engage users in promotional polls and questionnaires that benefit both the customer and the company. As the following article shows, from retirement savings to questions surrounding “ lifetime annuities ,” annuity providers are using social sites like Facebook and Twitter as a way to answer questions and concerns. Millions of Americans are taking advantage of everything annuities have to offer and social media is helping to spread the word. Interactive Social Resources. Questions and Comments. Annuity Awareness.
    [Twitter] The Restless Novice
    Though as many folks pointed out when we discussed this on a bit Twitter, basics are relative. After a slow start, I'm now close to 500 followers on Twitter. But because sites like Facebook and Twitter are so focused on numbers — number of fans, number of followers, it's easy to doubt your beginner status. You're in a sense looked down on, if you want to teach some of the “basics&# but haven't been on Twitter since it started, so you're a beginner. We’re uncomfortable being called beginners. Swim floaties. Step stools. Arrogance?
    [Twitter] Why is social media so difficult for B2B?
    of facebook or twitter followers). The use of Social Media in the consumer space is widely written about. Success in the B2C space frequently garners good media attention. It has been difficult to crack the puzzle of social media in the B2B space though. Most B2B firms who have engaged in Social Media do not typically see immediate impact from their investments whether it be in terms of generating leads or increasing their market reach.  Not It is not difficult to fathom the reason behind the lack of success. As a result, sales and suppport cycles are typically quite long. Stay posted!
    [Twitter] Will That Customer Cost Me Business?
    In the event you take a negative tone with a customer through Facebook, Twitter, and other social venues, you run the risk of damaging your business reputation in front of many people, some of whom may be potential customers; * Have a plan in place – Do you let others in your company or organization respond to customer complaints through social media? It can be your greatest wish or your biggest nightmare. For the man or woman in charge, it just takes one tweet or share to shake up their world in a negative way. Photo credit:
  • KIKOLANI  |  FRIDAY, JULY 5, 2013
    [Twitter] Fetching Friday – 21 Marketing Links
    Be sure to follow Kristi on Twitter and Facebook. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on Your Opinions Wanted. would like to make Kikolani your favorite place to go for blogging advice! In order t to do that, I need your help. Please take a moment to fill out this survey. All questions are optional, so answer as many or as few as you would like. Your opinions are greatly appreciated! The Resources Mashup. This Week on Kikolani. Blogging / Content. Business / Career.
    [Twitter] 5 Things Exhibitors Need at a Conference
    Be sure to follow Kristi on Twitter , Facebook , and Google+. Last year, I wrote about things that you need as an attendee to be prepared for a conference. This year, after attending BOLO 2012 in Scottsdale, I decided to put together a little list of what you need to have if you are a vendor, exhibitor, etc. at a conference. Photo Credit: Jared Polin on Flickr. 1. Enthusiasm for the company you are representing. If you don’t do your research properly, you might end up exhibiting at a conference that turns out not to have your ideal customer base in attendance. It happens. Fun swag.
    [Twitter] Who are the people in your neighborhood — redux
    Contact acidlabs By emailing By calling +61 2 61003002 (Australia) +1 415 2873371 (US) +44 20 81338502 (UK) Online on LinkedIn on Facebook on Twitter as @acidlabs for announcements Stephen Collins is on LinkedIn on Facebook on Twitter as @trib Speaking events Where and When Published Original content is for non-commercial use under Creative Commons except where otherwise noted. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community.
    [Twitter] A Super Social Media contest
    This is how you get the details to the contest. 2) Next, you have to apply via your Twitter account in order to be selected as a possible contestant. I was reading USA Today on Monday (yes, I still get newsprint on my fingers) when I saw the headline: Super Bowl ads play to social media. It appeared that both Mercedes-Benz and Audi are giving away A BRAND NEW CAR! spent years in radio and not a day went by that I wasn’t trying to create a promotion for a client or to attract and engage listeners on our own behalf. So, the chance to win a new Benz or Audi certainly got my attention.
    [Twitter] Social media: Is Groupon a good deal for you?
    Just like you need to consider where Twitter and Facebook fit into your marketing plans – before you launch – make sure you know what you are hoping to accomplish before you partner with Groupon. Social media coupons are becoming big business. Groupon’s trend setting has led to the inevitable copy cats. Living Social, Yelp and Facebook Places are all trying to tap in to this revenue stream. The question is – does it work? There is no question social coupon sites work for the consumer. A 50% discount on goods or services will always attract a crowd. Your thoughts?
    [Twitter] Search Engine Marketing Job Opening: Search Project Manager
    Twitter: [link]. ICONSTAFF has openings for a Search Project Manager. The Search Project Manager develops and manages search optimization plans to ensure each campaign is meeting their client-established milestones and goals. They will work closely with the Director of Project Management, AD’s, SEO Strategists and agency partners to create these plans, while developing and managing client relationships and day-to-day operations. Client interaction. – Manage day-to-day operational aspects of account and client interactions. – Strong attention to detail. ICONSTAFF.
    [Twitter] 5 Tips for Brands on Instagram
    Tell us in the comments below or on Twitter ! Brands on Instagram are still relatively young, but there is still a lot marketers can learn from their successes and failures. Instagram is about to roll out their sponsored ad feature, and based on the comments from Instagram users, it would also appear as though the world is about to end. Like every social network that burst onto the scene, Instagram needs to find a way to make money, and by charging brands on Instagram a fee for posting their images on users’ accounts, they might have found it. Quality is Better than Quantity.
    [Twitter] The Social Network: “Good Artists Borrow. Great Artists Steal.”
    For one a mini war in the blogosphere and on Twitter. Last night I saw the Facebook film about Mark Zuckerberg “The Social Network&# based on  Ben Mezrich ‘s 2009 nonfiction book The Accidental Billionaires. Fact or fiction, the film paints a very human portrait of seemingly insensitive Mark Zuckerberg. The film could have easily had a different name such as “Good Artists Borrow. Great Artists Steal, &# Misunderstood “ or even the old quote “Heavy is the head that wears the crown.&#. The film was written by Aaron Sorkin. It truly is addicting.
    [Twitter] Should You Answer Survey Questions On Facebook?
    Business people like to criticize social media websites like Facebook and Twitter for being time killers. You get sucked into some game like Farmville or Cityville and the next thing you know you’ve spent an entire afternoon killing time. Who’s fault is that? It cerainly isn’t the game maker’s fault nor is it the fault of the game. You have to discipline yourself to control your time. Isn’t that what business is all about? That said, it’s OK to let yourself have a little fun. But you can also consider that down time to be a part of your business time.
  • DANNY BROWN  |  FRIDAY, JUNE 11, 2010
    [Twitter] Fear Is A Stumbling Block - Danny Brown
    It doesn’t matter if it’s Google, Twitter, a Facebook group, a LinkedIn forum, online community, online encyclopedia or whatever. This post was mentioned on Twitter by Danny Brown, Jim Connolly. This post was mentioned on Twitter by. Back to Business and Thank You Response to Barbara Talismans Misinformed 12for12k Post Is Twitter Killing Blog Comments? Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Fear Is A Stumbling Block June 11, 2010 21 voices share yours! That’s common sense.
  • T2 SOCIAL  |  FRIDAY, FEBRUARY 21, 2014
    [Twitter] 7 Ways to Turn a Boring White Paper Into Great Content
    Tell us in the comments below or on Twitter ! A corporate white paper can be turned into a ton of great, highly engaging content for your social audience. Share your latest, lengthiest white paper on social media, and you’ll be lucky if it gets any clicks. If it does, you’ll be lucky if people stick around to read it. The fact is simply that people are not all that interested in sifting through page after page of boring facts and figures. The irony is that they are, all the while, very interested in all of those facts and figures. Infographics. People love infogrpahics.
    [Twitter] OneTrueFan Reaches Second Base With New Site & Badges
    OneTrueFan's latest Web revamp now clearly displays site leaderboards and activity streams for specific domains (Examples: Twitter and Google ). My favorite and most useful browser extension in the world is OneTrueFan. The site just revamped with a major refresh of its offering, helping to quickly surface user statistics, history, fanned sites, and like many services, earned badges. OneTrueFan's data on my Web browsing history is exhaustive. And as my own statistics are increasing, so to is the data on the sites themselves. And I've gotten to Second Base with 89 separate domains.
    [Twitter] Podcast 406 - Generating Leads Through Email Marketing
    love to hear your thoughts so email me, , join me on  twitter  or join me on to discuss it on  Google+. The latest show of the free  The Engaging Brand podcast  covering social media , business ideas and brand marketing tips  is here and ready to listen to. John Wall  of one of my favourite podcasts - Marketing Over Coffee - joins me  Anna Farmery  to talk about how to generate leads through email and even more Marketing Confessions. The concept of Marketing Confessions - and how email marketing is often about trial and error. Segmenting customers.
    [Twitter] Learn to Fall…Off Your High Horse
    Your post, and your sentiments, are more indicative of our overall state of behavior and inter-personal interactions than mere blog comments or @replies on Twitter, would indicate, I fear. Coming to twitter, on the other hand, I think there is a lot of things you just learn along the way and you have to be open to learn it. I “really&# joined twitter only in May and I became addicted really quickly and I too tend to state my opinion or sometimes tweet what could be considered an obsolete thought. love the freedom to express and share my viewpoint as much as anyone.
    [Twitter] Will Retailers be Social This Black Friday?
    For those retailers with the greatest numbers of Facebook fans and Twitter followers, they already have a leg up on the competition by actively engaging consumers, allowing retailers to share details regarding sales, special offers, and early opening times. For those retailers who don’t quite get it when it comes to how to use social media to propel more sales, here are some tips: Utilize social media from start to finish – There are a variety of social networking sites out there for retailers along with Facebook and Twitter. eMarketer recently reported that U.S.
    [Twitter] Revisiting 2011
    Twitter Best in Events and Emergencies Emergency management pros started paying serious attention to social media in 2011—tsunamis, tornadoes, and popular uprisings command attention, after all. When I started looking at the year's most-read posts a couple of years ago, I noticed that the list always includes a lot of older posts. So, I started a new post last year: a list of the past year's posts that didn't make the 2011 Top 10 , but that I think are worth another look. Do you "like" your "friends" on Facebook, or are those just arbitrary labels for something else? Blogging
    [Twitter] Why I Love Playing Post-It Note Games in My Workshops
    Please e-mail me at , call me at +91-9999856940, or connect with me on Twitter. I came across a wonderful quote in Richard Bach’s ‘Illusions: The Adventures of a Reluctant Messiah’ that sums up what I try to do in my workshops: Learning is finding out what you already know. Doing is demonstrating that you know it. Teaching is reminding others that they know just as well as you. My favorite parts at my workshops are games that help participants remember what they already know. moments. Then, I ask them to arrange the post-it notes around themes.
    [Twitter] Social Media Do’s and Don’ts While Traveling
    Do: Use Twitter to connect with airlines and hotels. Whether you’re looking for excellent deals on flights and accommodations or you need to check flight statuses and room availability, Twitter is a great way to connect. Overall, you don’t want your trip to turn sour just because you couldn’t log out of Facebook or Twitter long enough to enjoy it. Social media is such a powerful tool that it can either be used for good or harm. This is particularly true when it comes to travel. However, there are also some major mistakes you can make if you’re not careful. Social Media
    [Twitter] Use Content To Convert The Invisible Sale
    Connect with him on Google+ , follow him on Twitter or connect with him on LinkedIn. Prospecting for new business is a painful duty relished by very few business owners. No one likes to cold call or cold email. Because of this, far too many companies fail because they don’t keep their sales pipeline full of highly qualified prospects. In my earlier days, a VP of Biz Dev at a regional advertising agency, I once had to call on a prospect 52 times before our agency was invited to pitch for anything. Exact same result. Far less effort and expense. Yes they’re inefficient but they do work.
    [Twitter] Ideas Don’t Equal Innovation: A Filter For What You Could Do, And What You Should Do
    Scott is also on Twitter and Facebook. I love Mike Myatt’s blog. leader’s leader, Mike has a wealth of leadership experience and insight that he boils down into quick but prudent lessons everyday. remember speaking with him on the phone at the beginning of the year, and it was clear to me that whilst Mike works with top companies and is a revered figure in leadership theory circles, he walks his talk. The very fact that he time for a phone call with me also speaks volumes about him. One of Mike’s main things is focus. Mike’s 15 Filters. 1. The Photo credit.
  • SOSHABLE  |  SUNDAY, JUNE 5, 2011
    [Twitter] Should Companies Situate ALL of Their Marketing Around the iPad?
    Facebook and Twitter have known it for a while. I didn’t get an original iPad. Despite all of the hype and a general desire to possess the latest and greatest in tech, I held off thinking that they would eventually put a camera on it. I did, of course, buy the iPad 2. The more I play around with it, the more I realize that every ounce of online marketing should be positioned around it and other tablets. know it’s crazy, but hear me out. Rip on me after you’ve at least scanned the article. It’ll be short. This means that you need to: Avoid Flash. It is the plague.
    [Twitter] Are you educating yourself?
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Are you educating yourself? Posted June 8th, 2010 by admin and filed in business Tags: business , Education , learning , reading View Comments I’m a firm believer that you never stop learning and that if you think you have nothing to learn, you’re pretty much stagnating. This is true for life and for business as well. As a business owner, one of the values I stress for myself and my clients is education. read between 5 to 6 books at a time. Why 5 to 6 books?
    [Twitter] Are you taking care of yourself?
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Are you taking care of yourself? Posted June 9th, 2010 by admin and filed in business Tags: taking care of yourself , work-life balance , workaholicism View Comments Running a business can be hard. It’s demanding work because you aren’t really just working 40 hours a week. Usually you’re working a lot more, because you need to. But in all of that, it’s also important to take care of yourself. There are many styles of meditation out there.
    [Twitter] Why resting on your laurels doesn't work
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Why resting on your laurels doesn’t work Posted July 12th, 2010 by admin and filed in Business reputation , business View Comments The other day, I got an email from a person I’d done business with, offering up a date when he was going to be doing a conference. really admire the fact that he doesn’t rest on his laurels. Business doesn’t stay the same and neither can you. Imagine Your Reality. All Rights Reserved.
    [Twitter] Are you advertising too much?
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Are you advertising too much? Posted July 26th, 2010 by admin and filed in Business reputation , Social Media , business , social media behavior Tags: over advertising , Social Media , social media behavior , Taylor Ellwood View Comments I clicked on a link to an article on a website, and quickly found myself irritated when I realized that in each article the person wrote there was a link to the book he’d written. Imagine Your Reality. All Rights Reserved.
    [Twitter] Relationships first, bottom line second
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Relationships first, bottom line second Posted August 12th, 2010 by admin and filed in Relationships , Social Media , social influence Tags: bottom line , customer service , return on investment , Return on Relationships , Social Media , Taylor Ellwood View Comments I was recently told by a new client that the reason she chose to do business with me is because I made the time to follow-up and didn’t brush her off when she had questions. Imagine Your Reality.
    [Twitter] Are you monitoring what people are saying?
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Are you monitoring what people are saying? Posted August 26th, 2010 by admin and filed in Business reputation , business Tags: Business reputation , social media monitoring , Taylor Ellwood View Comments Christopher Koch brought up a point recently about lessons companies can learn from people such as Steven Slater and Mark Hurd. That point is that people are making it easier and easier to find out what they have to say and what they are doing all the time.
    [Twitter] Giving up what doesn't work in your marketing
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Giving up what doesn’t work in your marketing Posted September 2nd, 2010 by admin and filed in book review , business Tags: business , How to be a fierce competitor , marketing View Comments One of the key realizations I’ve had about marketing is that it’s very important to track what works and doesn’t work with your marketing. like the use of stories, but I also like the author’s bluntness. And trying new things of course.
    [Twitter] Four tips for social media policies
    Businesses need to also consider employee participation on social media when developing policies in order to make sure that employees are on the same page as the business. The following tips are useful ones to keep in mind as a business develops its social media plan. 1: Develop an escalation policy for dealing with negative comments.  Businesses will inevitably get a negative comment or complaint from a disgruntled customer. However there are also situations where a company will deal with negative comments that go far beyond the complaint a customer might have. Along with this practice is: 2.
    [Twitter] My Speaking Plans for 2011
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes My Speaking Plans for 2011 Posted September 15th, 2010 by admin and filed in business Tags: professional speaking , social media coach , Taylor Ellwood View Comments This year (2010) I became a professional speaker. I’ve mostly spoken at events in Oregon with audiences that range from wedding professionals to government employees, all about social media and how it applies to different industries. would like to be doing up to four paid speaking engagements a month.
    [Twitter] Social media strategy and activities
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Social media strategy and activities Posted September 22nd, 2010 by admin and filed in Social Media , business , social media behavior Tags: social media coach , Social media customer service , social media marketing , social media strategy , Taylor Ellwood , Time management View Comments In my previous post about social media and time, I discussed why it was important to set time aside each day for social media. Let’s take Linkedin as an example.
    [Twitter] The value of testimonial videos
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes The value of testimonial videos Posted September 27th, 2010 by admin and filed in Social Media , marketing , video Tags: Social Media , Taylor Ellwood , video testimonial View Comments If you click on the video below, you’ll see a testimonial from one of my clients, a delightful kitchen and bath remodeler named Diane Plesset. And now video is something people can do much more easily especially with the variety of cameras that are available. Imagine Your Reality.
    [Twitter] The value of context in defining your business
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes The value of context in defining your business Posted October 11th, 2010 by admin and filed in business Tags: business , context , flow charts , Taylor Ellwood View Comments Your business is defined by the context of the services and products you provide and the audience you serve. What they have is a hobby. Your clientele is part of the context that defines your business, but the other part is the services or products you provide that meet the needs of your clients.
    [Twitter] Is your business your passion?
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Is your business your passion? Posted October 12th, 2010 by admin and filed in business Tags: is my business my passion? Social Media , Taylor Ellwood View Comments I’ve been thinking about this question a lot lately as I look at what I’m doing with my business and ask myself if what I’m doing is really what I want to continue doing. Is this because they are somehow not empowered to pursue their passion or is it something else? Imagine Your Reality.
    [Twitter] Return on Investments
    It could be they’re conversing with you on Twitter. I was speaking to a friend recently, and we got to chatting about charities and how supporters are almost like investors along the lines of venture capitalists, or stocks and shares guys. Yet these supporters are much more than a standard investor – as well as donations, they invest time, resources, energy and much more into the charity they believe in. Basically, if you’re a charity, they invest in YOU. But this doesn’t need to be landlocked into charities. It could be they’re reading and commenting on your blog. So here’s a request.
    [Twitter] Give Them Something to Talk About
    President Obama and Jack Dorsey at the White House Twitter Town Hall. Everyone talks about relationships and the importance of two way interaction in social media. Participation is a cornerstone of building strong community presence. But other than core subject matter evangelists, there is only so much you can do to interest people on a dry topic. That’s when you need to give the community something to talk about. Social means sharing experiences and yes, talking. And frankly, a lot of what businesses and nonprofits have to talk about can put the most lively of children to sleep.
    [Twitter] Are More Auto Insurers’ Becoming Social?
    As the social media empire grows in popularity, more and more auto insurers are driving toward sites like Facebook and Twitter to get the word out about affordable auto insurance. Likewise, following an insurance company’s Twitter feed will give you a good idea of how connected they are in terms of customer outreach. And, when insurers go the social media route, they pass the savings on to you. With social insurance in mind, here are just a few ways auto insurers are becoming more social and how it benefits you: Social Media as a Research Tool. Social Quotes.
    [Twitter] Published Social Media Research in Education
    Stanaityte  ( Eds.),  Cutting edge social media approaches to business education: Teaching with LinkedIN, Facebook, Twitter, Second Life, and Blogs,  7-38. Imagining twitter as an imagined community.  The effect of Twitter on college student engagement and grades.  Putting twitter to the test: assessing outcomes for student collaboration, engagement and success.   Learning by tweeting: using twitter as a pedagogical tool.   Experience of developing twitter-based communities of practice in higher education.   Twitter (2013).  Good luck! 2010). 
    [Twitter] Helping Small Businesses Embrace Social Media
      My app is just my blog - without any unnecessary distractions like ads or Twitter feeds.    In the Twitter chats that I've been involved in, we encourage that.    My app is just my blog - without any unnecessary distractions like ads or Twitter feeds.    In the Twitter chats that I've been involved in, we encourage that.    There are some recent developments that suggest we may finally be moving closer to improving on those numbers.    This means they need better apps.   Why?
    [Twitter] The Taylor Swift Guide to Creating Compelling Content
    This can come in many places, such as blogs, Twitter, message boards, etc. Image via I am a huge Taylor Swift fan. Okay, Okay, granted, I’m not a huge fan of a lot of her music, but I am a fan of how she connects with her fans. Like many successful rock stars, Taylor purposely hunts down her most passionate fans, and creates amazing experiences for them.  She endlessly shows her fans that she appreciates, and yes, even loves them. So, is it any wonder that teenage girls across the world absolutely adore Taylor? Online Reviews. Customer Feedback Online. Yes, I said offline. 
    [Twitter] Stop Focusing on your Facebook PAGE
    Twitter, YouTube, Tumblr, even Google+ have a role in the social media strategy for most businesses, but Facebook covers most of the needs simply because it’s where most of the people spend most of their social media time. This is a dangerous topic and I’m heading down a steep slope on this one as people may misunderstand, but it’s important to get it out anyway. Your Facebook page is important to you business, but it should only account for a small portion of your social media marketing day. Period. The challenge is no longer with convincing business to use Facebook.
  • KIKOLANI  |  FRIDAY, AUGUST 20, 2010
    [Twitter] Fetching Friday – Resources Mashup and a Little Something Personal
    Twitter. Can you make money on Twitter – a look at Twitter monetizing options. things I notice about Twitter and why it is awesome – 5 reasons to love Twitter. An interview with the infamous Twitter fail whale – which was originally known as “lifing a dreamer.&#. This post is part of a weekly series, Fetching Friday, featuring the resources mashup and a little something personal on The Resources Mashup. Blogging / Writing. This post shows how you can get there without that kind of dedication. Facebook. Can we date
    [Twitter] Top 10 Posts of 2010
    The number 10 spot on our top Spin Sucks blog posts of 2010 starts the countdown off with a guest post by Elena Verlee, Twitter: 15 Ways to Stay Interesting. 9. I don’t want to brag or anything…who am I kidding, of course I do!  And the number one viewed blog post of 2010 is (drum roll, please) Why Is Generation Y Not Into Twitter? As the year winds down we’ve been reflecting on how successful Spin Sucks has been and how excited we are for Project Jack Bauer. It’s because of you…the community here… that this blog is at a level we never imagined.
    [Twitter] Improve Organizational Efficiency via Social Media-Part I
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved As mentioned, Hoist is a browser-based working platform build on the idea of social networks.
    [Twitter] Show 316 - How to measure happiness
    If you have feedback for me on the show or topics that you would like me to cover then e-mail me at or join me on  twitter. Show 316 of  The Engaging Brand leadership and marketing podcast is ready  just for  you. To subscribe or listen for  free , you don't need to download anything and all explained at the end of the post. What is happiness? Does happiness depend on the variation of wealth between the top earners and the lower paid. Does the differential between Executives and the lower paid in a business affect happiness? Is happiness contagious?
    [Twitter] Now THIS is How You Do Video Marketing as a Brand
    17 Twitter accounts and 17 Facebook pages (and counting). In the zeal to create “viral” videos using puppies, puppets, props, and Pow! most companies completely ignore the power of an inherently useful video, perfectly executed. Recently, global biosciences company Life Technologies (not a business category typically known for its cutting edge YouTube stylings) launched the quintessential useful video that has the best utilization of video  annotations I’ve ever seen. The shoot itself took about 2.5 “Did we have an impact?” Music Video From the Lab. podcast.
    [Twitter] Search Engine Marketing Job Opening: Organic Search Marketing Strategist
    Twitter: [link]. ICONSTAFF has an opening for an Organic Search Marketing Strategist. The Organic Search Marketing Strategist applies their SEO and Marketing skills and experience to develop SEO campaigns that increase visibility, drive qualified traffic to their client’s sites and build/buy tools to help the SEO group become more effective. Job responsibilities include: Developing the organic search strategy. – Review all relevant material or attend meetings to gain a full understanding of their client’s marketing/site goals and objectives. Creating detailed SEO recommendations.
    [Twitter] Burberry Stylishly Streams Its Runway Show On Vine
    Also cross-promoted on Burberry’s Twitter account with a promoted tweet, the Vine of the Menswear S/S14 show has generated over 600 re-tweets and 285 favorites. With the option of cross-promoting on Twitter, sprinkling in a few Vines can help to craft a visual story around an event. Miss the Burberry Prorsum Menswear S/S14 runway show on June 18th in London? Don’t fret, because thanks to the social media team at Burberry, you can watch the entire show in just six seconds on Vine. Within the Vine app, more than 2,000 have liked the video.
  • FEVER BEE  |  THURSDAY, MAY 28, 2015
    [Twitter] The Thickest and Busiest Crowds
    That might not be e-mail, Twitter, LinkedIn, and Facebook. In 1969, Stanley Milgram performed a neat trick. He had 1 to 15 actors stare up at a window of a high office building while he counted how many others stopped to look. He found the more actors he had, the more people would stop and glance up at the window.    This experiment was repeated in 2011 with modern tracking technology. The more actors who glanced up, the more passers by would follow.   However, when the crowds were thickest and people were faster moving (busier), this effect was significantly reduced. 
    [Twitter] How to Create Your Guest Blogging Strategy [with a 5 step template]
    Jeff’s huge social media community, and particularly his Twitter following, meant that the post received a ton of social shares too: > 50 National Media Mentions. BufferApp : Convince and Convert : Email lists are a great indicator that the time you spend writing your content will be rewarded when it is seen by a large relevant audience. > Blog subscribers: Searching through Feedly will allow you to get blog subscriber numbers: > Twitter Followers: Twitter followers are easy to find for Jeff. This has inspired me to share this recent guest blogging story.
    [Twitter] Digital PR Tools
    Follow me on Twitter. An App to Analyze Facebook Friends. Wolfram Alpha, a site that offers ways to access and analyze information online, has a new Facebook Report. If you are mapping your social graph , and you should be,  this app can be helpful in understanding your Facebook friends. You can find out their age ranges and relationship status and, if you’d like to increase engagement, you can start tracking the likes and comments per post.  You can see who your top commenters and sharers are and strengthen your bond with them.  Posted by Sally Falkow. tools
    [Twitter] 10 Questions You Need to Ask Before Hiring a Social Media Consulting Firm
    By looking at the followership on twitter or LinkedIn connections, you should be able to find out how connected the consultants are in the industry. According to Social Media Today, the rate of social media usage rose by 18% in 2013. This brings to nearly 25% the number of subscribers using social media today. This includes personal and business accounts. Social media has defined the marketing fronts of most companies with many of them registering phenomenal success. With this rapid growth in social media uptake, the demand for social media training and consulting has risen tremendously.
    [Twitter] What really gets me about social media is this….
    It’s not how many connections on Twitter that matters but how many brains you have connected with Click To Tweet. What really gets me about social technology is this… People see it as the ANSWER FOR their business rather than a QUESTION FOR their business. Technology is not hard, even for non-geeks like me! No, No, the hard part is… deciding what your business is about, how it is different to everyone else and how share these with the world. Those questions are a subset and can only be answered by knowing the human technology behind your brand. Click To Tweet.
    [Twitter] Online Communities For Start-Ups: Focus On The Meaning
    They create and manage Facebook/Twitter accounts.  Communities for start-ups tend to take one of two approaches. The first approach is the most common. The community manager is hired to manage the growing community. They respond to questions. They distribute information. They bring feedback from the community to the organization.   This is a scalable form of customer service. It's useful, but limited in scope and benefits. The second approach is less common, but far more beneficial.   You need a cause before you begin the community.
    [Twitter] How Big Brands Get Permission to Use UGC
    Instagram is of course a great place for images, but Jon has been happy to see Facebook and Twitter make it easier to share images as well. Tweetable Moments We do so much talking. I don’t think listening is as big of a piece anymore, but it’s so important. jwsteiert Tweet This. Creating a Better Customer Experience. Jon Steiert knows a lot about cats and dogs. As he should, since he works at  Pet360 , a site that strives to be the all-encompassing location where pet owners can take care of any and all of their pets’ needs. highlight to tweet). The Big Two: Jon Steiert.
    [Twitter] Social Organizations Make Mistakes
    In terms of organizational culture and learning, however, it’s not just about employees being on Twitter. Back in February I talked about the role of learning in social organizations , which is critical. Learning has always been the heart of social media for me. It’s what hooked me in terms of my own participation, and it’s always my answer when people give me the “who has time for social media?&# argument. learn so much, with such a small amount of time and effort–how could I resist? One reason we have trouble with it, is we are afraid of making mistakes.
    [Twitter] How to Become a Pinterest Warrior
    For instance, if you are offering a product or service that is very visual, it might make more sense to use Pinterest instead of Twitter to connect with people. In a world full of social media sites, sometimes it can be difficult to choose the right one for your marketing efforts. After all, you can’t just go with the most popular social networks out there, because your business or brand might not be well suited to what they offer. Each individual social site has its own unique purpose and visitors, meaning that each audience is going to expect something different.
    [Twitter] Empathy & Social Media – This Combo could be an Online Business Secret Weapon
    Set up a Twitter Account – Microblogging is a great way to communicate with others in your niche. Twitter is also a great way to notify others of new blog posts. Photo by LifeHouseDesign. Empathy is the ability to understand the depth of another person’s feelings. Empathy comes through conversation and building relationships. Empathy is something that our parents and grandparents showed us how to feel, relate, respect and love others. It is very important for any business to have Empathy, but it should not be absent from the Online Business. And, do you know why?
    [Twitter] Using Social Media in an Awareness Campaign | Shuaism
    Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! Twitter – Without a doubt search is the most powerful feature on Twitter to date. You can also use twitter based directories like twellow , wefollow , etc to find people who fall into the same categories as you. Goals. What do you want to do? Well done. Well done.
    [Twitter] Jake's Take: TV On The Internet
    Follow him on  Twitter. Digitalia | Indianapolis Social Media Marketing « Happy Social Media Day - June 30th | Main | Fridays Fun Online Finds » July 01, 2010 Jakes Take: TV On The Internet It’s no secret – the Internet and social media sites are agreat way to target a large, and typically younger, audience.   This hasn’t gone unnoticed by thestruggling television industry. Over the past several years, almost every major TV networkhas developed an online presence. Many of them offer streaming videos and oftenfull-length episodes on their websites.
    [Twitter] Welcoming new colleagues and old ones in new jobs at Mindjumpers
    Social Media Marketing Goals & Tools An Interactive YouTube Campaign By Tipp-Ex Subscribe to Blog Subscribe to Danish Newsletter TOPICS Best Practise Cases (46) Facebook (53) Linkedin (5) Marketing & Communication (104) Mindjumpers (32) Social Media (219) Social Network (128) Social Responsibility (43) Tech Development (51) Tips (25) TribeSourcing (15) Twitter (23) FLATTR MINDJUMPERS Mindjumpers © 2010 All Rights Reserved First of all, we were all really glad to welcome, Anders, Marlene and Tuki on the first day of their six months full-time internship at Mindjumpers.
    [Twitter] Question of the Day: Can a Phone Replace a Laptop? (My Take.
    He can be found on Twitter and Facebook as well. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 3 Jul 2009 Question of the Day: Can a Phone Replace a Laptop? (My Take: Probably Not) This is something I have been thinking about lately: as smart phones (pick one, any one) get more sophisticated, can one get away traveling for business sans laptop? For me the answer to date has been: sort of. Basically, if the trip is less than two nights and I know I wont need PowerPoint, I take the risk. Flattered.
    [Twitter] Invest in Content: Not just your Own
    They can be bloggers, video stars, journalists, food Instagrammers, or a reputable advocate who has a large voice on Twitter. Content takes many shapes and forms these days. It can exist in as small as a tweet, to a Snapchat video, to website copy, to a whitepaper. Every brand has different formats and types that work best for them and their audiences in order to reach their marketing and business objectives. However, does a brand always have to invest in creating content themselves? Not necessarily. But what type of supplemental content is right for your brand? Content…is costly.
    [Twitter] #FollowFriday: Angelica Colantuoni
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 10 2010 #FollowFriday: Angelica Colantuoni By Gini Dietrich | Email | Print | 9 Comments | Today is Angelica Colantuoni’s birthday (HAPPY BIRTHDAY!!) so I thought that is a perfect reason for her to be the focus of #FollowFriday. We had packs to keep the coffee hot.
    [Twitter] How To Get Your Blog Project Approved
    Comment as pts moderator JMattHicks Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shanan Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! You’ve reflected. Good for you! Tanzania?
    [Twitter] Cluetrains, Conversations, Trust and Openness
    Contact acidlabs By emailing By calling +61 2 61003002 (Australia) +1 415 2873371 (US) +44 20 81338502 (UK) Online on LinkedIn on Facebook on Twitter as @acidlabs for announcements Stephen Collins is on LinkedIn on Facebook on Twitter as @trib Speaking events Where and When Published Original content is for non-commercial use under Creative Commons except where otherwise noted. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community.
    [Twitter] How to Cut Out Advertising in Favor of Inbound Marketing
    At first he didn’t understand Twitter when he joined, but after he got a smartphone he became increasingly involved with various social media platforms. ” That means meeting up with Twitter friends and becoming friends in the real world, too. Dan Moyle, Amerifirst @danmoyle. Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Please Support Our Sponsors. Listen Now .
    [Twitter] How ebay could care less about a fraud call
    Yesterday I got some fishy emails from eBay noting that I had printed a boat ton of shipping labels and was charged for them. Upon checking my eBay and PayPal accounts, there was nothing there so, I figured it was just a phishing scheme… unfortunately it was not. My account got hacked and I got charged close to $400 for shipping labels for something that I had shipped out in July.
    [Twitter] How to Create Living Content to Boost Brand Reputation and Visibility
    You can connect with her on Twitter , Google Plus , or at the Clipsi Blog. Image via Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content. Video is now ubiquitous, Slideshare has become a prominent resource, ebooks are easy to create, and there’s a plethora of tools and sites with which to share the fruits of a digital author’s hard work. We have more ways than ever to create content with real Youtility , as Jay Baer calls it. We create it, distribute it, and rarely touch it again.
    [Twitter] Why You Need To Hire Melissa Case
    You might have encountered her on Twitter – she’s @startabuzz – where she keeps everyone on their toes with her wit and always-positive disposition. And I love being able to laugh a bit along the way. I’ve forged some of the best, most meaningful relationships of my life as a result of things like Twitter and Facebook. I’ve learned a great deal from my interactions across the Intermesh and hope that I’ve been able to contribute a bit (or add a smile here and there) myself. You won’t be sorry. know words are your medium. love it. Or not.
    [Twitter] The Persistent Social Media Measurement Problem: A Mini-Manifesto
    Instead of looking at all  of the things within your marketing plan that are designed, in whole or in part, to increase lead generation and determining whether that business goal is in good shape, we try to dive straight to attributing leads to Twitter or whether we should have two or three posts per day on Instagram. It’s easier to bury ourselves in a straw man problem – OMG THE ROI OF TWITTER – than to ask really hard questions about how we know our business is performing well. The problem with most social media measurement is very simple to state. Guess what?
    [Twitter] My thoughts on Facebook’s commenting system
    You may want to keep Facebook personal, and use Twitter/LinkedIn/your blog or site as your professional reference. Facebook Comments has code in it which would have allowed Google and Twitter logins, but was removed for some reason – and as a company with an immense userbase, they’ve got no vested interest in allowing a wider range of logins. There’s been a lot of debate around Facebook’s new commenting system, particularly due to the fact it is currently being tested on Techcrunch. That’d work for a couple of weeks.
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