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    [Twitter] How to Use Social Media to Land Your Next Job
    Social media has exploded over the last few years, and more professional companies than ever are turning to websites like Facebook and Twitter to reach out to customers and connect with people. You can take advantage of this new trend in the hunt for your next job. There are many ways you can use social media to aid your search. Make Yourself a Virtual Resume. Companies are going to want to know about your work history and qualifications before they hire you. Social media can help you show them what you can do before you even have an interview. Advertise Yourself to Potential Employers.
    [Twitter] @Andreas_Ramos Big Book of Content Marketing: Your Primer for Social Branding Success
    Follow @SocialEmployee on Twitter. A couple weeks ago, I shared three exciting new books recently released by my esteemed marketing colleagues. This week, it’s time to add another book to the list. Prominent content marketing evangelist Andreas Ramos has just added a new book to his impressive catalog called The Big Book of Content Marketing. Letting the audience lead the way. In the early days of online content, Internet users had a bit of a jump on marketers once the web had become sophisticated enough to be a reliable source of information. They had to play by the customers’ rules.
    [Twitter] Facebook Down Just Days After Huge Changes Go Live
    Facebook seems to be following in the #Fail whale footsteps of Twitter. Well there you have it. This marks another poor “upgrade&# execution by Facebook. Not only are users and experts in an uproar over additional privacy changes, but the site is now offline. Amazing! friend of mine wrote a great article this week detailing the issues surrounding Facebook’s new Personalization.  I highly recommend you read it to know what you are up against. Find it here: Protect Your Privacy Opt Out of Facebook’s New Instant Personalization – Yes You Have to Opt Out.
    [Twitter] Why I Blew Off My Blog
    ignored Twitter and didn't worry about skipping a blog post. And I will still be here when you are ready to go again:) [link] JustDotDotDot I often like to take a day or a weekend to totally disconnect and not worry about twitter or my blog or anything. link] Red Cube Marketing Couldnt agree more Amber. I 'blew off my blog' and Twitter and, well everything else other than emergency calls, a couple of weeks ago to take a proper break. But I went on vacation last week. Tamsen is a busy new mom for the second time, with a job of her own. And you know what? Really.
    [Twitter] Big Britches and the Beggar’s Bowl
    Yet twitter shout-outs, klout scores, blog rankings, etc. Image by wwwarby. Now we know it’s true. The Kellogg School of Management has issued a study ( hat tip: Rich Becker ) that shows the more social connections one has, the more likely they are to treat others as less than. We see that big britches are a common by-product of doing well online. So all of the big bloggers who protest, “Not I,” really need to take a serious gut check. Here’s the truth about this phenomena: It is timeless. It’s the stuff of novels and movies. Anyone read Faust lately?
    [Twitter] Are Brands Ready For The Instagram Economy?
    It''s not a Facebook or Twitter where everything seems like an advertorial. When you hear the name Instagram , what do you think of? For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. The fact that the company got bought by Facebook in back in April 2012 for about one billion dollars (it still stings for most). 2. That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle). 3. Is Instagram the future of e-commerce? What about major brands? advertorial. apple. brand.
    [Twitter] Housekeeping Note : : …words
    26 September 2010 Favorites on Twitter nicholaspatten: 145+ Very Useful Articles for Web Designers and Developers. Twitter value video videos word of mouth worklifecreativity YouTube Featured on Assistant Edge Featured on Social Media Informer Copyright 2010 …words | Powered by WordPress | Designed by Diamonds DesignersThe Summer season here on Lake Winnipesaukee has been super busy and successful, so I am looking forward to having some more time to spend with you all soon. will have some powerful takeaways from this conference to share with you early next week. click here!)
    [Twitter] Social Media Has Turbocharged Need for Transparency and Authenticity
    Follow us on Twitter: Cheryl Burgess @ckburgess. “Reason to Choose&#. London. Part 2 of 3. In Part 1 of our conversation with Fred Burt , the managing director of Siegel+Gale London, described the role of his company’s philosophy that elegantly simple brands are better brands. We also discussed the importance of trust to brands as well as the crucial role his literary favorite, Beowulf , plays in the patterns of meaning that we convey in language everyday. This Old English epic poem, produced sometime between the 8th and 11th centuries, acts as a pivotal link to modern language.
    [Twitter] Being Genuine Is the Best Disclosure Of Them All
    Every experience has been good, be it in person face to face, be it in conversations on the phone, by email, or even Twitter DMs and Facebook messages. Even with the purest of intentions, people have bias, which can rise from an infinite number of sources, be they financial, personal, emotional, career-oriented, or any other. In 2009, the Federal Trade Commission (FTC) tried to step in and provide guidelines for bloggers with conflicts, asking those who received compensation for their efforts to disclose it. His employees have explained they operate independently of his activities.
    [Twitter] Why You're Not Getting Referrals (And What You Can Do About It)
    How many members visit from links to discussions shared via members on Facebook, Twitter, Quora, LinkedIn and other platforms? How much of your community growth is driven by referrals (word-of-mouth)? How much growth comes via pages you've set up especially for referrals? The growth of successful communities is driven by referrals from existing members. Once you've past the inception phase of the community lifecycle, you need to move beyond direct growth (you inviting people) and encourage referrals/WOM growth (members inviting each other).  Don't leave this to chance.
    [Twitter] How to Successfully Integrate Direct and Digital Marketing
    So many times we’re left wondering how to promote our facebook, twitter, google +, etc pages. The integration of direct and digital marketing is a recent challenge that has many people choosing sides instead of embracing the merge. The primary reason for this negligent behavior is not arrogance but rather misunderstanding. Here are 4 tips that we came up with to show how the integration of direct and digital marketing can help boost sales, conversion rates, and overall success. 1.) Drop Personalized URLS into Your Direct Mail. Integrate “Push” and “Pull” Marketing. They’re FREE!
    [Twitter] 10 New Year's Resolutions (for you) for the Year 2015
    Happy Update from the end of April on Twitter 5. A new year is a somewhat arbitrary point in time to mark change. But tradition has it that we do two things when the calendar turns from December to January. We look back on the previous year, either with pride over accomplishments, or dismissal of bad experiences, and we optimistically expect the best for the coming twelve months. In years past I''ve put forth fun predictions for the world in tech. And trust me, I have some predictions, but I''ll hold those close to the vest. Working at Google makes predicting the future like cheating.
    [Twitter] Gary Vaynerchuk Treats People Like Goldfish
    link] This comment was originally posted on Twitter [link] Shauna Berman Peters Great post. This comment was originally posted on Twitter [link] justinlevy Thanks so much for the awesome comment! Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Gary Vaynerchuk Treats People Like Goldfish Written on August 18, 2009 by Justin Levy in community , gary vaynerchuk , networking , social media , video 8 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Gary definitely does. 
    [Twitter] The 11 Types of Alexa Hot URLs and How to Get There
    How You Get There – Twitter. Network with the right people on Twitter and get it retweeted. Run a Twitter social media marketing campaign. But it also can really help out if you are able to get a lot of people to Tweet it on Twitter, link to it from your popular blog, and maybe even use StumbleUpon to get traffic to it. How You Get There – You have to get your content to go hot or “popular&# on Digg (which is a feat in and of itself) and then you need even more of a boost: like getting a bunch of retweets on Twitter, as well. Sports News.
    [Twitter] Best of Social Media on Kikolani in 2009
    2010 Social Media Wishlist for New Features on Facebook, StumbleUpon, and Twitter. SPN Babble for Web Professionals – No Twitter, All Babble. Twitter. Twitter Lingo & Tips for New Twitter & Facebook Users. Guide to the New Twitter Lists – Pros & Cons. Twitter Marketing eBook Review. Twitter Direct Messages – Best (and Worst) Practices. 2010 Social Media Wishlist – New Features for Facebook, StumbleUpon, & Twitter. General Social Media. SEO and Social Media. Social Media Resources.
  • ENGAGE  |  WEDNESDAY, MARCH 30, 2011
    [Twitter] A Face for Radio: Writing Lessons Learned On Air
    Subscribe to feed via RSS or FOLLOW US ON TWITTER to connect. Follow him on Twitter. Follow her on Twitter. Engage Content marketing resources and insights from content marketing professionals. Home 1. Strategy 2. Creation 3. Management 4. Distribution 5. Measurement Opinion What Being on the Radio Taught Me About Writing by Michael McCarthy on March 30, 2011 E verything I learned about writing I learned on the radio. All right, that’s not entirely true. But I’ve learned a lot. My first stint on Washington, D.C.’s radio audience. You ever done radio?” he asked. Makes sense.
    [Twitter] Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Help Gameful (Secret HQ for Worldchanging Game Developers) Reach 500 Backers on Kickstarter How to Build a Social Media Practice in a Professional Services Firm? Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! Misleading or inflammatory content can be used to drive propaganda and spread conversations that turn into viral rumors.
    [Twitter] How to Find and Secure Part-Time Teaching Positions in Public Relations
    On Twitter, follow @onlinefaccareer  and search using the keyword “adjunct.”. Opportunities abound for public relations professionals willing to share their expertise and passion through teaching. Here’s an overview of how to find these part-time teaching jobs at higher education institutions, based on techniques I’ve employed during fourteen years of teaching such classes. Check out regional listings under Yahoo by visiting here  to identify universities where you’d like to teach. Also explore general job search sites (e.g. Should you receive a “no” or no response at all, don’t give up.
  • KIKOLANI  |  FRIDAY, JULY 30, 2010
    [Twitter] Fetching Friday – Resources, Easy Tweet Sharing Tool & Maru Meows
    Twitter. annoying Twitter habits you should avoid – #4 is my biggest pet peeve. Top tips to hit your Twitter targets – 6 tips from top Twitterers. Top 20 sites to improve your Twitter experience – Does adding Twitter to a brand make it cooler – a case study. Get a Twitter profile checkup – great way to see your profile’s stats and get some recommendations. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Facebook.
    [Twitter] Emergent Collaboration Vendor Review: Blue Camroo
    If you are vendor that would like to participate, please contact me (email is in the sidebar as is twitter link). Integration with social media platforms such as twitter, facebook, and linkedin does exist. Every Friday I’m going to be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes everything from leadership and vision to technology and market focus. This week I’m taking a look at Blue Camroo. Camroo is based in Toronto with 8 employees.  I spoke with Paul Clark, the chief marketing and strategy office.
    [Twitter] Google Just Went Kung-Fu Panda on Your SEO
    Tell us your thoughts on these changes here on the blog, or over on our Facebook and Twitter pages! Let’s start with a story. Prior to 2008, Google’s indexing happened mostly by robots and computers. As we know, they searched for keywords, meta-information, tags, etc. Google, however, was smart enough to realize that this created a system that could be manipulated by webmasters, bloggers and the like. So in 2008, the company started hiring REAL people, thousands of them, to rate websites. They rated sites on the things that we rate them on – fresh content, easy layout, nice design.
    [Twitter] Facebook Places Get Two New Features
    Last week was all about the new buttons: Twitter Follow and Google’s +1. This week is all about the place pages. Yesterday it was Google, today it’s Facebook. These guys really keep me busy! Inside Facebook reported Facebook is improving place pages to try and help complete listings and give local businesses a viral boost. The two new features are Recommend This Place and Community Edits. Recommendations. Users can easily write recommendations via the business’s place page that will be published in their news feeds. If not, you better start! Community Edits.
    [Twitter] Day 23: People of color impacting the social web – L Martin Johnson Pratt #28DaysofDiversity
    For day 23 , I would like to introduce to some and present to others: L Martin Johnson Pratt Twitter: @iluvblackwomen Website/Blog: Bio L Martin Johnson Pratt has created marketing solutions to reach the African American Demographic through different forms of media such as: radio, print, tv, mobile, and social media. As we all know, February is Black History Month. Last year for Black History Month, I started an online series called 28 Days Diversity where I would feature someone new everyday during the month of February for just being awesome in their own right.
    [Twitter] How to Hack Your Efficiency with an Agile Blog Planning Process
    Listen to Twitter chats in your industry, or point blank ask your audience a question to understand what they’re going through. Peter Drucker said, “Efficiency is doing things right; effectiveness is doing the right things.” ” So I assume you’ve heard from nearly every content marketing blog out there how to do the right things. That’s being effective. For example, here are some things effective blog editors do: You plan awesome content. You use a workflow to manage your team and guest authors. You complement your posts with visuals and free content.
  • KIKOLANI  |  FRIDAY, AUGUST 20, 2010
    [Twitter] Fetching Friday – Resources Mashup and a Little Something Personal
    Twitter. Can you make money on Twitter – a look at Twitter monetizing options. things I notice about Twitter and why it is awesome – 5 reasons to love Twitter. An interview with the infamous Twitter fail whale – which was originally known as “lifing a dreamer.&#. This post is part of a weekly series, Fetching Friday, featuring the resources mashup and a little something personal on The Resources Mashup. Blogging / Writing. This post shows how you can get there without that kind of dedication. Facebook. Can we date
    [Twitter] Is Your Business Social Media Savvy?
    Wouldn’t it be better to devote your company’s energy to one or two sites, such as a Facebook fan page and a Twitter feed? Trying to be too many things for too many people never did a business good; * Engage consumers – Does your company have a social network presence such as a Twitter or Facebook page, yet does little to update them? When you are active on Facebook, Twitter, Google+ or any of the other notable social media venues, you stand a much better chance of landing additional business. Could it be your customer service? Photo credit:
    [Twitter] Startup Spotlight:
    It lets you create a digital billboard on facebook and twitter, to promote anything you want (products, causes, content, etc).  In my recent scouring for new and cool startups, I happened to come across a fascinating new tool called I am always on the lookout for new marketing resources, and certainly is an interesting way to generate awareness. The concept is simple. This billboard is visible to friends and followers for a few seconds after they click on a link created by the shortener. After the billboard disappears, it will take the user to the intended url.
    [Twitter] Fetching Friday – Resources Mashup & Key Takeaways from #SMAZ
    How to piss off an online community – examples from the latest changes to Digg, Facebook, Sphinn, and Twitter. Twitter. Twitter tools for multiple user and group tweeting – great apps to use if you have multiple people handling the same Twitter account. How to make Google love your Twitter profiel – great tips on Twitter profile SEO. Most influential celebrities on Twitter based on CTR – a look at which celebrity tweets get the most clicks. The Resources Mashup. Blogging / Writing. Facebook. Link Building. WordPress.
    [Twitter] Greg Giraldo: In Memoriam
    Related Posts: The Greatest Marketing Advice In The History Of Ever Spin Sucks Guest Post Infantile Monday Dance-tacular [Video] Reasons to Love Twitter and Technoviking BarCamp 2010: And The Winner Is……… Tags: Blog Comedy Central Greg Giraldo Last Comic Standing Roast Digg Digg Today’s post will shy away from the normal social media/marketing focus to focus on a more personal matter.  We will return to our regularly scheduled broadcasts after the weekend. This struck me very hard because I have had the pleasure to meet him and know him personally.
    [Twitter] How Pinterest and Google Plus Can Work for B2B Social Media
    Other than the MarketingProfs Twitter handle , which is run by Head of Content Ann Handley, Rob runs all of the social media and marketing endeavors for MarketingProfs. After Twitter, LinkedIn is the biggest generator of traffic for the MarketingProfs site, and Rob credits the constructive dialogue in the Pro group with a lot of the retention of Pro customers. Tweetable Moments It’s just getting to know people. That’s where you’ll make your genuine connections. robzie_ Tweet This. Marketing for Marketers. Rob tracks membership signups every month as his main KPI.
    [Twitter] Fetching Friday – Resources Mashup & A Slow Loris
    Also, be sure to follow him on Twitter @jasonphines or Google+ ! Be sure to follow Kristi on Twitter , Facebook , and Google+. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Content. This is a myth. Here’s why. Uncomfortable, awkward moments rarely lead to sales. Business / Career. Freelancing.
    [Twitter] Nobody Said Social Media Should Be Simple
    But indeed your employees and customers ARE messing around on Facebook, Twitter, YouTube and blogs on their free time, the same space you’re trying to invade (and admit it, profit from) for corporate purposes. Simple isn’t all it’s cracked up to be. Social media is unique in that it is the only medium yet conceived where companies are playing in the exact same sandbox as we’re playing personally. Your employees and customers aren’t making TV ads on the weekend. Which Side Are You On? know the economy remains tight. You can put a stop to it. Can you?
    [Twitter] Tip: How to upload a new template for your Blogger site : Blogger.
    Share to Twitter Share to Facebook. Blogger Xpertise. Blogger sites that go beyond the basic template, showing you how to make your Blogger site just as amazing. About Us. Portfolio Pieces. Blogger Tips. Hangouts on Air. Submitted Questions. Opinion Pieces. Templates. Contact Us. Follow by Email. Subscribe To. Posts. Posts. Comments. Comments. Google+ Followers. Upcoming Events. Join us for our free weekly Hangout On Air event called the Friday Request Line, providing Blogger discussion, assistance, and helpful suggestions. Loading. Post Topics. Atom/RSS feeds. Contact/submission forms.
  • ENGAGE  |  MONDAY, JANUARY 30, 2012
    [Twitter] How to Become a ‘Rockstar’ Web Developer (Without the Risk of Fatal Bus Accidents)
    M usicians do some crazy stuff.   For example, they sit in a room, alone, and play scales: long sequences of notes — up and down, for hours. And they never enjoy it. Anyone who has lived with (or next door to) a musician can attest that these dreaded scales are not songs. They aren’t melodic, interesting, or even pretty. They’re just… scales. 1 Why would musicians do this? Lots of reasons, but here are three big ones: Scales make a great warm-up. Scales build good technique (aka, “chops”). Scales show up in actual music, ALL the time. Yet, they keep going back to scales.
    [Twitter] Interesting Stuff & Web Journal – July 1-7th 2012
    An infographic on Facebook and Twitter ROI from SproutSocial was interesting (though not the easiest story to follow). New discovery game is a creepy virtual popularity contest for Twitter – wha?! Been a pretty busy, intense week that also happened to have a holiday in the middle of it!   I have begun to assemble Rutgers Social Media and The Arts Fall 2012 course shell, and find it’s taking most of my creative juices, to do it. Mentions: American Express Open – Mentioned as a result of speaking at the New York Times Small Business Summit on Demystifying Data.
    [Twitter] How to Create Your Guest Blogging Strategy [with a 5 step template]
    Jeff’s huge social media community, and particularly his Twitter following, meant that the post received a ton of social shares too: > 50 National Media Mentions. BufferApp : Convince and Convert : Email lists are a great indicator that the time you spend writing your content will be rewarded when it is seen by a large relevant audience. > Blog subscribers: Searching through Feedly will allow you to get blog subscriber numbers: > Twitter Followers: Twitter followers are easy to find for Jeff. This has inspired me to share this recent guest blogging story.
    [Twitter] I’m Not Just Another Name Tag
    Follow me on Twitter or Facebook or on SansoneSpot. Each morning I leave the house, there are three things I make sure I have plenty of (besides coffee): Business Cards. Postcards. Name Tags. The last item on the list is new – and I’m finding it’s a conversation starter. I’ve long admired how Scott Ginsberg (aka The Nametag Guy ) wears his name tag everywhere. Everywhere. He practices transparent living. Recently, I got into the habit and I’m finding them to be conversation starters – and ice breakers. Immediately, the conversation is warmer.
  • T2 SOCIAL  |  FRIDAY, SEPTEMBER 20, 2013
    [Twitter] Social Equity: Social Media Measurability
    Tell us in the comments below or on Twitter ! Social media measurability is one of the driving elements behind the value of social media. There are few things that social marketers hate more than hearing the phrase, “You can’t measure social media.” ” Virtually every single aspect of your social media marketing initiatives is measurable, and it is this social media measurability that can add tremendous value to your business. Consider other forms of marketing. Has there ever been an initiative or campaign as tangibly measurable as social media? Justify Your Costs.
    [Twitter] Tracing the Evolution of a Blog
    Contact Ari: Twitter | Email | 978.558.0008. I didn’t always write about media and marketing. Perusing my older stuff from 2007 and 2008, diversity is a good term to describe my blogging style. wrote about apartment life, the weather, animals, food, music, and sustainable development. Over the course of a few months in mid-2008, I began interspersing my personal thoughts with content people enjoyed reading, liking, and commenting. sample that stick out: Puberty of Talking Books. Foray into iTunes Music Store. Insects Talk via Plant Telephone. Project Yourself with Holograms.
    [Twitter] Google Search Enhancements + Social Monitoring for new talent
    The first will let you look up two words (like two verbs) plus two other words (say, two nouns) in three different sites: Facebook, Twitter a Topsy. Other than that, you are scouring the same three services as before: Facebook, Twitter and Topsy. Potentially, a talent scout could train My6Sence to crawl all of YouTube and Twitter and only look for a certain type of talent that is as yet undiscovered.  The speed at which the gains and losses occur will be magnified by the availability (or lack) of content within each time filter. Latest: “&tbs=rltm:1”.
    [Twitter] Blog Awards, Recognition, And Your Part in It - Danny Brown
    removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts Danny moderator Pending approval Rate Down Rate Up px; width: px;"> You had me at "fine single malt" :)Thanks, Lori, for always coming by and also sharing great times on Twitter. :) New! This post was mentioned on Twitter by Grant Griffiths, Vinoth Chandar, AllThingsM, Doktor Social, Santi Chacon and others. Back to Business and Thank You Response to Barbara Talismans Misinformed 12for12k Post Is Twitter Killing Blog Comments? From the bottom of my heart, thank you.
    [Twitter] Online Peace During Safer Internet Day
    From Twitter to Sprint, the list of supporters is more like a who’s who of global entities. Any social media agency can tell you that platforms like Facebook and Twitter are hotbeds for networking, though this can be a negative at times. If I were to tell you that companies like Facebook, Google, and others would have the ability to work together, you might think that it’d be a silly claim to make. After all, these are companies that are looking to make it to the top and the only way that they can be at their best is through competition. Photo Credit.
    [Twitter] Back to Basics: The Importance of Offline Marketing [GUEST]
    Follow me on Twitter or Facebook or on SansoneSpot. Once Upon a Time…. Once upon a time, a long, long time ago, when a new business wanted to introduce itself to the community, it would launch a marketing campaign that included advertising in the local paper, sending flyers and brochures to the community via mail, passing out business cards and postcards at local events, sponsoring a local sports team, donating goods to a local charity event, and occasionally cold calling. The Internet. Why Offline Marketing is Important. Offline marketing is the antithesis of online marketing.
    [Twitter] How to Begin your Automotive Dealership Relationship with Social Media
    Twitter has over 600 thousand searches a day and the average person watches 15 minutes of YouTube every single day. The easiest way to manage and maintain your Social Networks is to assign a person or a team to continuously update your Facebook, Twitter, and YouTube Accounts. The Automotive Industry has begun realizing more and more the importance to become a part of the Social Media Industry to ensure continued success and to collide with the times. You are able to see this with Toyota, Ford and others that have initialized a relationship with Social Media. But how do YOU do it?
    [Twitter] 15 Habits of Legendary Content Creators
    Invest in the freshest ideas by recording concepts as they come to you, listening closely on Twitter, and actively inviting your community to share their thoughts on what they’d like to learn more of. 5. Facebook and Twitter won’t always be the reigning social media networks, and the best content creators aren’t afraid to dive into the new mediums which are emerging every day. Image credit: Artur 84. Everyone can have happy and successful careers as content creators, if they adopt positive working habits. Read News Daily. You’ll be far more informed because of this pattern. 2.
  • JOSH S PETERS  |  FRIDAY, JUNE 11, 2010
    [Twitter] Engagement is Mantra of Social Media, Why Not Mantra of Schools, too?
    Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Engagement is Mantra of Social Media, Why Not Mantra of Schools, too? You can follow her on Twitter @ IvanaSendecka or simply “feed yourself “with Inspiring Shipments RSS feed. All Rights Reserved Designed with Headway by Headway Hacks Twitter links powered by Tweet This v1.6.1 , a WordPress plugin for Twitter Engagement is Mantra of Social Media, Why Not Mantra of Schools, too? believe t hat every invention can be used for good or bad purpose.
    [Twitter] Sharing Is Caring (And Selling)
    When a corporate blogs lack attention or a corporate Twitter feed is not engaging for its followers, more often than not, it's because the corporation is not approaching these media with a sharing attitude. corporate twitter feed. What makes media a social media? There's a long-standing answer to this question. For some, it seems both obvious and clear as day. If you ask someone what social media is, they will inevitably say that it's all about the conversation. I'm no longer bullish on this notion of conversation within social media. Can you make money sharing? I'll be back."
    [Twitter] What Makes a Personal Fundraising Page Effective?
    Whatever social media platforms you use, be it Facebook, Instagram, Twitter, even Pinterest or YouTube, link it to your personal fundraising page. Fundraising? No one really likes to ask for money, but sometimes you have to; your organization depends on you. Whether you are fundraising as a volunteer or it’s your career, you know you have to hit as many venues as you can reach to get the word out, and bring it the most funds. What about a personal fundraising page and using social media to help visitors find it? Why use a personal fundraising page? How can social media help?
    [Twitter] My Favorite Instagram Photos from The Black Enterprise Entrepreneurs Conference in Columbus, OH
    Me speaking about mobile & entrepreneurship at @blackenterprise #beec conference photo via @MelissaGEMS on twitter My topic for this year’s conference was Taking Your Small Business Mobile , which you can see my slides here in a previous post here. Was interviewed by @blackenterprise #bedigital TV yesterday about why attending #beec is important. Last week I had a chance to attend and speak at the annual Black Enterprise Entrepreneurs Conference in Columbus, OH. It was my third year in a row speaking and attending the conference and my first time visiting Columbus, OH. Earl G.
    [Twitter] How to Cut Out Advertising in Favor of Inbound Marketing
    At first he didn’t understand Twitter when he joined, but after he got a smartphone he became increasingly involved with various social media platforms. ” That means meeting up with Twitter friends and becoming friends in the real world, too. Dan Moyle, Amerifirst @danmoyle. Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Please Support Our Sponsors. Listen Now .
    [Twitter] Mobile Meals: Connecting With The Best Meals On Wheels
    Platforms such Twitter, Facebook, Yelp, and Foursquare offer the perfect channel for restaurants to ignite and amplify the impact of word of mouth. The front of the menu features their Twitter name @seoulfoodnyc and Facebook page seoulfoodnyc along with a witty hash tag #feedyourseoul. The truck is painted with a Facebook, Twitter and Foursquare logo offering a free taco for anyone who respectively likes, posts a pic, follows, tweets, or checks in with the truck. Social media may have unintentionally begun defy the norm of the traditional lunch hour. The reason?
    [Twitter] Hangout on Air: Custom Picasa Album Slideshows in Blogger.
    Share to Twitter Share to Facebook. Blogger Xpertise. Blogger sites that go beyond the basic template, showing you how to make your Blogger site just as amazing. About Us. Portfolio Pieces. Blogger Tips. Hangouts on Air. Submitted Questions. Opinion Pieces. Templates. Contact Us. Follow by Email. Subscribe To. Posts. Posts. Comments. Comments. Google+ Followers. Upcoming Events. Join us for our free weekly Hangout On Air event called the Friday Request Line, providing Blogger discussion, assistance, and helpful suggestions. Loading. Post Topics. Atom/RSS feeds. Contact/submission forms.
    [Twitter] Optimal Post Length: 50 To 200 Words
    Facebook, Twitter, and a few social platforms already do this.  If a member's contribution is too short, it has no value.    Imagine lots of responses along the lines of " great!", " first response!" , " congratulations!" or "good luck" These responses don't add much value to the community. They're often created to boost post counts rather than make any real impact.    However, if a contribution is too long, fewer people read it.    This feels about the right length to me*. Registration is open now.
    [Twitter] Jim Beam Honey Hires Famed Seinfeld Lawyer to Save the Bees and #suethebears
    Jackie Chiles can be seen campaigning on Jim Beam Honey’s behalf across Facebook, Twitter, BuzzFeed and YouTube, where the video has 14,000+ views. In an unusual move motivated by sweet justice, Jim Beam Honey has hired famed Seinfeld attorney Jackie Chiles to, “Sue the Bears” and “Save the Bees.” In a campaign that seemingly takes a page from a Seinfeld episode, the bears, bees, and several hilarious videos follow suit. Chiles immediately understands Jim Beam’s stance – that honey should be for people, not bears, to enjoy. suethebears.
    [Twitter] 15 Tips for Improvement for ESL Writers
    Be sure to follow Kristi on Twitter , Facebook , and Google+. This is a guest post by Denise Gabbard. As an American and native English speaker, I nonetheless still make style or grammar mistakes in my writing. I can only imagine how confusing and difficult English must seem to those who grew up speaking a completely different language. began thinking about this when one of my blog’s readers asked how they could improve their writing skills, and their difficulties with grammar and sentence structure were apparent. Write a blog. Become a voracious reader. Chat with English speakers.
  • SPIN SUCKS  |  SUNDAY, MAY 1, 2011
    [Twitter] Inside View Makes Your New Business Meetings Productive
    It gives me an overview, how many people are on LinkedIn, their main contact information, where I can find employees on Facebook, and what people are saying about them on Twitter. The big SOBCon is happening as I type and, while I was unable to attend this year (forthcoming Spin Sucks Pro launch, cough), I did manage to make it over to the opening night party, hosted by Social Media Club , on Thursday night. tell you this because I quite unexpectedly, and very pleasantly, had the opportunity to meet Cindy King from Social Media Examiner. Check it out. Do some searches. And report back.
    [Twitter] Work – Life Balance
    Recent Tweets hdbbstephen: RT @TNWsocialmedia: Twitter to start beta testing an analytics dashboard by year end [link] by @chadcat 23 September 2010 hdbbstephen: @ShellyKramer I agree that its lame, but every univ, sorority & fraternity in the country sells women's sweats w the name on the backside. Twitter value video videos word of mouth worklifecreativity YouTube Resources About Blog Resource Links What is RSS? finally have a day off from my job as manager of a restaurant, and I actually get to be home, alone, and do what I want to. Reading. Oh, one more thing.
    [Twitter] This week I have mostly…
    And I also happened to read this post by Charles Frith which features an interesting interview with Lee. I’ve been listening: In a shocking lack of awareness, I’d seen Laura Kidd occasionally being mentioned in reference to her fanbase on Twitter , but hadn’t actually got around to listening to her music until she recently released an album of remixes in aid of charity. The only downside is that one of my favourite habits is to check out the books/films/cds whenever I visit someone’s house, which doesn’t work so well in the digital age.
  • JEFF KORHAN  |  TUESDAY, JULY 20, 2010
    [Twitter] Real-Time Social Media Search Analytics - Jeff Korhan
    While other real-time search engines get most of their results from Twitter, SocialMention seems to deliver on what they advertise - pulling content from over 100 different social networks.  While other real-time search engines get most of their results from Twitter, SocialMention seems to deliver on what they advertise - pulling content from over 100 different social networks.  Click to Enlarge Real-Time Search I've previously commented on Collecta and Topsy for doing real-time search.    It provides both a description and instructional videos.
  • SPIN SUCKS  |  FRIDAY, JULY 8, 2011
    [Twitter] Gin and Topics: History-Making Events
    My friend Geoff Livingston got an invite to the White House Twitter town hall earlier this week. Happy Friday! For those of us in the U.S. it really should be Thursday. love short weeks! So it’s been a week since Google+ launched and it’s starting to grow on me. still have NO idea how I’m going to organize my Circles, but I’ve been using the stream and I like how clean and easy to navigate it is. I’m starting to see that this will not kill Facebook. think it’s going to (finally) kill email. And guess what? There isn’t a REPLY ALL button!
    [Twitter] It’s a Book: How Give to the Max Day Could Help Kids Read
    And if, on Twitter, you follow a lot of people in the nonprofit/social media spheres, I suspect you will see your stream overrun by the #Give2Max  hashtag. I love how, when used well, social media can build powerful communities to effect real change and real results. To me, this can be much more impactful when it comes to reaching our end-objectives (which is what we should begin with when we embark on public relations , right?) than, say, focusing on reaching traditional media first, and social second. You need to reach people to get them to do something? And I sure would. Thank you!
    [Twitter] Live Streaming = Death of Television?
    But more than that, we are becoming increasingly public with our lives, broadcasting what we ate for lunch on Twitter, hairstyles we find inspiring on Pinterest and pictures we took last Friday night on Facebook.  It isn’t a perfect science, but the rising obsession with videos and the increasing need to put our lives on display clearly points to live streaming becoming a force in the future.  As Wired’s Steven Levy states, “ now (we) are about to move from our more fluid, DIY and YouTube-infused paradigm into something different: an explosion of video as its happening now ”.
    [Twitter] How Often Should You Write a Blog Post?
    But now, there’s not as much–so I now write on topics like Twitter, Facebook, Google Plus, and even domain names from time to time. Image courtesy of hywards / Working with clients’ online marketing plans, SEO, and their websites, I often recommend during an SEO audit that a website should have a blog. blog is a good way to regular add content on your website and start engaging with your website visitors. Both are key to your site’s online visibility and success, especially when it comes to search engine rankings. Not really. And vice versa.
    [Twitter] Are You IN? L’Oréal Celebrates Unique Qualities of Its LinkedIn Community
    With the goal of positioning L’Oréal as a top place to work, the company has created visual way for its community to share an “IN word and “IN moment” that best describes themselves and share it across Facebook, Twitter and LinkedIn. From there, a visual is pre-populated with the user’s LinkedIn profile photo and reason why with the option to share across LinkedIn, Facebook and Twitter. In celebration of reaching 300,000 followers on LinkedIn , L’Oréal is taking a unique approach to activating its community with a new, “Are You IN?” campaign. Are You IN?
    [Twitter] Show 426 - 5 Aspects of Playing to Win
    love to hear your thoughts so email me, , join me on  twitter  ,  Google+  or to hear your opinion and ideas. Welcome back to  The Engaging Brand podcast  covering social marketing , business ideas and brand marketing tips  but before we start. The listener of the week and winning an  Engaging Brand  goodie bag is Heather Gorringe. Remember the Remember the goodie bad is picked from all the people who share, like, tweet about the show to say a BIG thank you from me! How business strategy requires making explicit choices. Related articles.
    [Twitter] NASCAR Driver Brad Keselowski Tweets From The Daytona 500
    NASCAR was pushing their presence on Twitter in the days leading up to the Daytona 500. Displaying Twitter handles from the newscasters to NASCAR drivers. And, last night, NASCAR definitely got the Twitter push they were wanting. He photographed the fire and uploaded it to Twitter from inside his car on the track. This marks the first time in history that a driver has posted a photo on Twitter from his/her car. We’re granted unprecedented access to major world events with platforms like Twitter. Brad Keselowski's Tweet.
    [Twitter] Everything You Need to Know About Privacy and Security on Facebook [INFOGRAPHIC]
    Tell us about it in the comments below or on Twitter ! Privacy and security on Facebook are concerns for both companies and individuals. In Deloitte and MIT’s social business research report , companies cited that one of the top barriers preventing them from going social is a concern with security on social networks. As the reality about privacy and security on Facebook comes to light, this is a concern shared by individuals as well. Of the information presented below, perhaps most startling is the fact that over six-hundred thousand accounts are compromised on Facebook  daily.
    [Twitter] 3 Ways to Capitalize on the Opportunity Economy
    Searching for the phrase “anyone know” on Twitter unveils a bouillabaisse of inquiries, numbering as many as 1,000 per hour. Set up search queries for your company on a real-time search engine that reports Twitter and public Facebook results (at a minimum). Social media isn’t all about planned campaigns and editorial calendars. In some cases, the best way to make an impact – to win the hearts and minds of customers and prospects – is by being timely, hyper- relevant, and individualized. This is the Opportunity Economy , and social media lets you tap into it like never before.
    [Twitter] The 3 Most Powerful Marketing Strategies You Should Use in 2013
    Be sure to follow Kristi on Twitter , Facebook , and Google+. This is a guest post by Joseph. With the new year coming, it’s time to start planning your marketing. large percentage of your audience and customer base will be making important decisions and resolutions to get started in the New Year and your business can only thrive if you get to them. Marketing has changed and the power no longer belongs to those with the big budgets but to those who are patient and smart. Advertising to drive-by visitors is becoming more expensive and less effective. Create a Content Marketing Strategy.
    [Twitter] Stop Focusing on your Facebook PAGE
    Twitter, YouTube, Tumblr, even Google+ have a role in the social media strategy for most businesses, but Facebook covers most of the needs simply because it’s where most of the people spend most of their social media time. This is a dangerous topic and I’m heading down a steep slope on this one as people may misunderstand, but it’s important to get it out anyway. Your Facebook page is important to you business, but it should only account for a small portion of your social media marketing day. Period. The challenge is no longer with convincing business to use Facebook.
    [Twitter] How Manufacturers are Managing Content Marketing: 7 B2B Insights
    Their use of Facebook, LinkedIn, and Twitter has risen over the last two years, yet they are somewhat behind in their adoption of Google+, Pinterest, SlideShare, and other “newer” social media options, so it will be interesting to see if they grow in these areas over the next year. Today we have a guest blog post from Lisa Murton Beets director of CMI Books, from the Content Marketing Institute. How Manufacturers are Managing Content Marketing: 7 B2B Insights. We decided to first look at marketers who work for B2B manufacturing organizations in North America. Cover image via Bigstock.
    [Twitter] The Power of Storytelling
    Use Twitter in an inspired way. Are you using Twitter in a fresh, compelling way and a sense of personality, like our friends at FMW Fasteners ? Sometimes this notion of “storytelling” in business seems folly, conjuring up thoughts of bedtime, folklore, embellished narrative, and performance art. It reminds me of entertaining my young children on long car rides by listening to Kipling’s take on how the camel got his hump. Spoiler: The camel was a jerk, and that hump was a magic curse.). In Content Rules  (newly in paperback!), Some advice: Tell a visual story.
    [Twitter] The New Enterprise 2.0 Community Manager
    The community doesn’t just include twitter followers or facebook fans but it also includes internal departments and relationships that also need to be grown and maintained in order to help build the social business or “enterprise 2.0″ Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER The New Enterprise 2.0 Community Manager View Comments December 7th, 2009 Most of the time when people or brands refer to a “community manager,&# they are referring to someone that can manage the online relationships for a particular brand. 
    [Twitter] Precious Life and Losing Yourself
    Twitter followers, Google+ suggested recommended list, on and on. Life is so precious. Having a child who smiles and laughs at the simplest of new things awakens such a deep profound joy in your heart. It makes you realize how important life and love is. fire burns inside of you to protect those you care about, and to make sure they live as joyfully as possible. Earlier today, we lost a good man, Trey Pennington. The level of shock and mourning online is unprecedented in this community, and there is good reason for that. Trey was one of the most encouraging, kind people on the interwebs.
    [Twitter] The Social Strategist: Social Marketing Discussion with Chris Barger
    Follow Statler and Waldorf on Twitter? Companies can miss the ball because they’re distracted by a drive to acquire a set number of Facebook fans or Twitter followers. You have to allow some of that individuality to shine through; we always had the photos of every individual who posted on Twitter for GM alongside the GM’s Twitter page, and used our initials whenever possible (ended a tweet with “^CB”, for example) to let people know which individual was responding to them. What company most impressed you with their social marketing in 2011?
    [Twitter] Forget The Hype – A Business’ Success Still Relies On The Basics
    While we can sing the praises of Facebook, Twitter and the many other opportunities there are for marketing a business both online and offline, a business’ success still comes back to the basics. There is an interesting article that comes from an Australian university examining the rise and fall of Starbucks in that country. This article is one that should be read by anyone already in business and looking to expand into new markets. It’s also worth reading for any brick and mortar business that is considering adding an online store. Starbucks also misread the market.
  • LOUIS GRAY  |  MONDAY, AUGUST 16, 2010
    [Twitter] In Storage & Networking, Big Numbers In Dollars and Data
    If you watch consumer companies, such as Twitter , Facebook and Google , you probably see each of those companies creating new standards for global file systems and redundancy. Pretty heady stuff, and not unlike other dramatic booms seen from companies that captured the tech press's attention, including the currently hot Twitter and Foursquare , to those less successful, like Handspring and Transmeta. Today, at least for those of us who watch the enterprise space closely, the big news is that Dell Computer has offered to acquire Fremont-based 3Par for $1.15 So why the big dollars?
    [Twitter] The 7 New Roles Agencies Must Play to Survive Real-Time Business
    Customer service issues can be resolved in 140 characters on Twitter. That means not trying to build a social services department that solely sets up Twitter accounts and Facebook pages for businesses. Tweet Change is all around us, in many shapes and guises. Yet the nucleus of most of the shifts that have us feeling like we’re in a transformational maelstrom is speed. Everything happens faster now. Awareness can be captured more quickly than ever before. Sales can be closed instantly online. And the social Web can spread a crisis with breathtaking swiftness. Or sauce.
    [Twitter] Podcast 392 - Doodlers, unite!
    How a collective doodling can work in change management, mergers, aquisitions and even lay offs.  I love to hear your thoughts so email me, , join me on  twitter , leave a message at The Engaging Brand Fan Page or join me on to discuss it on  Google+. This week's  The Engaging Brand podcast  covering social media , business ideas and brand marketing tips , is ready to download. Sunni Brown  is the leader of  The Doodle Revolution  – a growing effort to debunk the myth that doodling is a distraction. Sunni did a wonderful Ted Talk entitled Doodlers , unite!
    [Twitter] The Fluidity and Demands of Social Business Work
    Strapping hours on your Twitter bio will not forever meet the needs of customers, employees, partners, supply chain, and the people who deliver on the work we’ve ultimately promised. Few of us work a 5-day, 40-hour week anymore. So if that’s true, and we’ve largely accepted that, why are we still trying to force social business evolution into the bounds of those days and hours? Fluidity is a continually emerging reality in business. Stack that, however, against the ever-present reality that the online world does not tick according to the industrial era clock. Sound off.
    [Twitter] Of these top ten trend predictions for 2013, one is the most disruptive
    Subscribe to  We First  on  Youtube ,  Facebook ,  Google+  and connect with me:  Twitter  |  LinkedIn  |  Facebook  |  Google+. JWTIntelligence has released its top ten predictions for 2013, each of which is worth reviewing and considering not just because all may be relevant to your business, but because all ten trends are connected in this increasingly complex social business marketplace. Consider for a moment how each of the following ten trends are related to one another: 1. Play as a Competitive Advantage. 2. The Super Stress Era. 3. Intelligent Objects. 4. Mobile Fingerprint. 6.
    [Twitter] Kleenex Creates Youtility by Predicting the Flu
    You can find Gina on Twitter , LinkedIn and her blog. Whether you have small children, frequently travel, work in a hospital or share an office, each year presents the dreaded cold and flu season. We run from sneezing strangers, stock up on lotion to soothe over­washed, dried out hands, pop Vitamin D like it’s candy and kindly remind co­workers to please stay home when they’re sick. And we buy a lot of facial tissues. Imagine if you had an early notification that the flu is coming to your town. Kleenex is betting that you will. Do you think Kleenex wants to sell more tissue?
    [Twitter] 10 Questions You Need to Ask Before Hiring a Social Media Consulting Firm
    By looking at the followership on twitter or LinkedIn connections, you should be able to find out how connected the consultants are in the industry. According to Social Media Today, the rate of social media usage rose by 18% in 2013. This brings to nearly 25% the number of subscribers using social media today. This includes personal and business accounts. Social media has defined the marketing fronts of most companies with many of them registering phenomenal success. With this rapid growth in social media uptake, the demand for social media training and consulting has risen tremendously.
    [Twitter] How Do Logos Matter to You?
    link] This comment was originally posted on Twitter roxannedarling October 21, 2009 at 7:12 pm @joscie Thanks for your comment on the logo poll! link] #twtpoll This comment was originally posted on Twitter sfsocialmedia October 21, 2009 at 8:32 pm How Do Logos Matter to You? link] #news #socialmedia This comment was originally posted on Twitter NewMediaHowTo October 21, 2009 at 8:49 pm How Do Logos Matter to You?: At a recent meeting of the Hawaii Chapter of the Social Media C. Today on Beach Walks with Rox Testimonials from Twitter aaavious @kierantong Yes it was good!
    [Twitter] Blogs et Wikis en formation
    Post to Twitter. (beta). Browse. My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Post: Blogs et Wikis en formation. From: idremeau , 4 months ago. Blogs et Wikis en formation View SlideShare presentation or Upload your own. tags: dremeau formation ). Intervention lors de latelier organisé par le CTN de Caen sur lusage des blogs et des wikis en formation. SlideShare Link. close. All Comments (1). Comments. Notes on Slide 1. Favorites (6) -->. « Prev.
    [Twitter] Most Popular Posts on ProBlogger 2014: Writing Tips
    Chat with her on Twitter  @veggie_mama  (cat pictures welcome!). So useful content is king , and we need to provide it consistently. But how? And what if writing isn’t our strong suit? always find that writing tips, guides, and productivity hacks score high in the interest scale of ProBlogger readers. These were the five most-read posts this year. 1. Lessons in Writing Irresistibly Magnetic Blog Post Headlines. We all know headlines are what can make or break your post: if your headline sucks, people just won’t read. This post has six ways to nail it, every time.
    [Twitter] 3 Angles to Create Magnetic Content with the Triangle of Relevance
    Check Google Trends , Twitter Search , or Trendistic for trending topic inspiration. In my experience, this principle has proved invaluable in planning email subject lines, blog titles, and Twitter posts. Twitter, Facebook, or microblogging posts (Vary to re-purpose content). Guest post from  Angie Schottmuller , an interactive Jedi, e-commerce expert, and multi-channel strategist at  Interactive Artisan. What makes online content great? Is there a tangible metric, or is it purely subjective? think it comes down to relevance. Triangle of Relevance Content Strategy. Company.
    [Twitter] Judgment Day: Social Media and Your Front Lines
    He blogs over at Techguerilla , and you can find him on Twitter at @techguerilla. Today’s post is from our friend and frequent guest contributor  Matt Ridings, Founder of MSR Consulting. He’s He’s a thought leader on integrating social media into the realm of business design and relationship marketing. Take a look at your front lines for a moment. Those initial contact points within your organization that create a first impression. But you must remember that all of your personnel once had their own ‘first contact’ with your company. Actions Speak Loudly.
    [Twitter] [PODCAST] Social Employees w/ @RobertHThompson @mneiss & @Tom_Peters Special Mention #SocBiz #SocialBusiness @SocialEmployee
    Also, be sure to follow and connect with Robert on his Twitter and Facebook pages. Yesterday, we had the pleasure of speaking with Robert Thompson (@ RobertHThompson ) for his weekly Thought Grenades podcast. The conversation centered around the ideas and stories covered in our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). We enjoyed our time talking with Robert tremendously and couldn’t believe how quickly the time went by. The value of employee engagement, and why the command-and-control model is on the way out. You can listen to the complete podcast below.
    [Twitter] Are Teens Really Leaving Facebook?
    It’s easy to see why, as teens are keen to look less at established platforms such as Twitter and more so at platforms that are relatively new like Pinterest. It’s easy to say that teens are not quite as interested in Facebook as they were a couple of years back. Between the need to separate themselves from a network where their parents are on, and the advent of newer, trendier networks, it’s clear that their interests lie elsewhere more so. Does this necessary mean that Facebook is out of the eye of a younger demographic for good? What this means is that the estimated loss of 34.19
    [Twitter] As Search Engines Become More Social, Everybody Wins
    This could make search engines act more like social network streams like Twitter, where you’re getting real time constantly updated results. In the last decade, companies like Google, Bing, and Yahoo have revolutionized the way we discover things online. Well, to be honest, revolutionize might not be the right word. Rather than revolutionize the way we search, they’ve defined the way we search. Search is changing, now, however. And if we are to use the world “revolutionize” when it comes to search, we should start using it to describe social search. More Tailored Results.
  • KIKOLANI  |  FRIDAY, MAY 10, 2013
    [Twitter] Fetching Friday – Resources Mashup & Tough Love
    The CEO’s Guide to Listening on Twitter – Are you a CEO trying to cut through the clutter? Here’s how to listen to what matters on Twitter. Be sure to follow Kristi on Twitter , Facebook , and Google+. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. This Week on Kikolani. Blogging / Content. Dig in.
    [Twitter] 5 Tips for Using Social Media to Build Online Communities
    When used effectively, social media platforms such as Facebook, Twitter, and Google Plus are community-building tools capable of taking your business or organization to new levels. Far too many companies fail to unlock the full potential of social networking, however, because they start with the wrong approach and implement incorrect strategies. With the right tools, online community building takes a bit of work, but it’s worth it to boost your brand and raise customer loyalty. It will help people stay connected and remain interested in what you have to say and do. Social Media
    [Twitter] How to Hug Your Haters
    While only 41 percent of people who complain on Facebook, Twitter, Yelp, TripAdvisor, and other review sites anticipate a response, when they do receive a response, they’re almost twice as likely to recommend the company afterward. Who needs praise and positive reviews? I’ll take a hater any day. Every customer complaint gives your business an opportunity, and the rising trend of haters on social media may uncover more opportunities than you’d think. Haters Who Need Help. 91% of people complaining on the phone expect a response. Haters Who Need Attention.
    [Twitter] The Fallacy of Round the Clock Social Media
    As a mobile obsessive, you instinctually check your Facebook, Twitter and all the rest of your social media accounts while you brush your teeth, only to find that someone has interacted with your brand. Guest post by Chris Hall an interactive content specialist at Off Madison Ave who specializes in writing for humans, not robots. It’s 11PM and the world around you is getting ready for bed. The world stops – you must answer. That’s the way my world has become at least, because in my mind brands don’t sleep. How could they? Does Faster Matter? Give the Brand a Break.
    [Twitter] Amplify Your Content Strategy with Influencer Marketing
    Likewise, you can search on Twitter and LinkedIn as well as use PR tools such as Vocus and Cision to find influencers. You might start by commenting on one of their blog posts one week, following them on Twitter the next, and retweeting their content for several weeks after that. To read his other articles, check out his content marketing blog or follow him on Twitter @kevinrcain. Image via The idea is that if you take the time to identify and build relationships with those influencers, you can leverage them to build your credibility.
    [Twitter] Business Referral Tracking - Jeff Korhan
    It is natural to jump to cause - for example, when a lead or referral seems to arise from Twitter, Facebook, or YouTube - or does it? It is natural to jump to cause - for example, when a lead or referral seems to arise from Twitter, Facebook, or YouTube - or does it?  The primary reason for this stressful response is uncertainty - not knowing if your efforts are producing results. Long before the existence of the social Web, I used a simple system for tracking my sources of revenue.  What you are willing to take the time to measure merits your attention. How about you?
    [Twitter] Customer Relationship Management (and CRM) is Going Social
    As always, we encourage you to share your favorite takeaways from the webinar on Twitter at @AwarenessInc. We live in a business world that is increasingly focused on improving customer experiences, but some companies lack the expertise and tools to make this happen. One of the best ways to create a better experience is to leverage what you know about your customers – and to do that, companies are moving towards an integration of social data with CRM systems. To get you started, I’ve highlighted key takeaways from our discussion on integrating social media and CRM strategies. Mike Lewis.
    [Twitter] Are You Social Enough With Car Loans?
    This is mostly due to being able to use hashtags, which provide keyword capabilities with sites like Twitter and Facebook. Just by updating your public status on Twitter, Facebook and other social media sites, you are helping them find you. The auto loan industry as a whole is starting to see increasing, now that it has been a few years since the financial crisis of 2008. This includes seeing more leasing, long-term auto loans and financing, according to Experian. It’s not only good news for the banks giving out loans, but the auto industry as well. Photo credit:
  • STAY N' ALIVE  |  TUESDAY, MAY 3, 2011
    [Twitter] Needle Threads Customers Into Personal Interactions in New, Social Chat Service
    For instance, customer service reps can offer a special code, in real time, to the customer allowing them to share the code with their friends on sites like Facebook and Twitter. We've all got products we're passionate about - Apple, Microsoft, Google, Twitter, Facebook, you name it. As we see stores like Borders going bankrupt, and chains like CompUSA and Circuit City going all online, it's pretty evident that the need for online solutions to real-life interactions in commerce is needed. You get to meet your customers personally. No ordinary Customer Service Chat.
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