[Twitter] 5 Easy Steps to Create Your Snapchat Strategy
    Announce your intentions to feature loyal Twitter followers on Snapchat based on a specific hashtag or action. With Snapchat being one of the most recently established social networks in the game, brands are quickly jumping on the bandwagon to create bite-size pieces of content. Snapchat has over 100 million daily active users and around 400 million snaps are sent every single day. With 71% of these users falling in the 18-34 range, Snapchat has become a staple when it comes to fresh and relevant social media marketing. Give your Audience the VIP Treatment. Give it to them. Perk It Up.
    [Twitter] The Five Best Pinterest and Instagram Marketing Tools
    Schedule unique content across Pinterest, Instagram, Facebook, Tumblr, Twitter, and LinkedIn. Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Greater use of visual communication has in turn made Instagram and Pinterest two of the fastest-growing social networks. Dominated by fashion and food posts,  Pinterest is most commonly viewed as more of a B2C platform by marketers. Google Review Count:  269. ” —  StoreYa Blog. Google Review Count:  193.
    [Twitter] Twitter Rolling Out Night Mode on iOS
    Twitter announced that it is rolling out night mode in its iOS application. Previously Twitter (@twitter) August 22, 2016. Readers: Will you browse Twitter in night mode? Apps Twitter Android free apps iOS iOS apps iTunes App Store Night Mode Social Network Twitter iOS app Twitter Night Mode Twitter updatesPreviously released on Android , night mode is a visual option that darkens the app’s background and changes the app’s text from black to white. Rolling out today – we’re bringing night mode to iOS! https://t.co/XxNZHQdth9
    [Twitter] 5 Essential Chrome Extensions for Social Media Management
    Best For Twitter Users:   Bitly. If you are always sharing from the web to Twitter then you need the Bitly Chrome extension. With the Agorapulse extension you can easily publish and schedule content from around the web to your Twitter, Linkedin, Facebook and G+ accounts. There are millions of Chrome extensions for your favorite Internet browser but as a social media manager you need the ones that will help to ease your busy schedule.  In this article, I’m going to tell you my five essential Chrome extensions for social media managers. Best For Busy People:   Pocket.
    [Twitter] How Is Instagram Becoming More Usable for Your Brand and Your Audience?
    Let me know on Twitter , and download our Instagram Social Marketing Strategy Kit to get an extra leg up on the competition. Instagram has released many features in the past year, all of which are primarily designed to increase usability for both brands and typical users. The easier navigation is, the safer engagement feels, and the more enticing brand discovery is on a social platform, the more likely it is that the average user will engage with your brand’s content there. The Quick Guide to Social Media Attribution Models Download. Comment Filtering. Link in profile!”)?
    [Twitter] Twitter: 187 Million Tweets on 2016 Summer Olympic Games
    Twitter released new data Monday, which analyzed millions of tweets posted about the  2016 Summer Olympic Games. through 21, Twitter said more than 187 million tweets were posted about the Games, and those tweets led to 75 billion impressions (on and off Twitter) during that time frame. Twitter revealed the top three “most tweeted” moments from the Games: Neymar scores game winning penalty kick in shootout vs. Germany, securing the gold medal for Brazil. Readers: Did you follow the 2016 Summer Olympic Games on Twitter? From Aug.
    [Twitter] Twitter Search or Instagram Search: Which is Better for Business?
    Paul wondered if search on Twitter or Instagram could be a good business tool. Connect with Paul Chaney on  Twitter  |  LinkedIn  . Twitter Search or Instagram Search: Which is Better for Business? - By Paul Chaney. Twitter Search or Instagram Search? blog when I came across a post about Twitter search and then another about Instagram search. With Twitter's waning popularity, compared to Instagram's rise in prominence, I began to wonder which platform would serve a business better, from a search standpoint. Twitter Search. That Is the Question.
    [Twitter] How To Prepare for a Social Media Internship
    The easiest way to stay up-to-date on current trends in the industry is to make sure they show up on your Twitter feed. A few of the accounts I follow are Adweek, Buffer, Hootsuite, and Social Media Today (among others). The first day of a new internship is like getting ready for the first day of a new year of school: you try on clothes until you find the perfect outfit, you’re excited to meet all your new potential friends, and you just want everything to work out perfectly. It’s exciting, but it is equally nerve-wracking. Social Media Campaign Checklist Download. Do Your Research.
    [Twitter] Your Face Has Been Hacked (Sorry) And Other Stories From The Digital Edge on CHOM FM
    twitter. appoftheweek appstore chom977fm chomfm crowdsource ctrlaltdelete ctrlaltdeletewithmitchjoel digitalmedia facebook facialrecognition google googleduo guestcontributor hack hacked hackers hacking heatherbeckman instagram jwalterthompson jwt lipsync mirum mirumagency montrealradio morningshow morningsrockwithterryandheatherb musicapp musically password popculture radiosegment radiostation retinascans security snapchat socialmedia soundcloud technology terrydimonte twitter video virtualreality vr wired wpp youtubemorning show. This week we discussed:  . Watch your back.
    [Twitter] Blocking the Ad Blockers | Social You Should Know
    That, plus the continued dismantling of Google+ and new Twitter branded stickers, in this week’s Social You Should Know. Twitter Launches Promoted Stickers for Brands. It’s also a rationale for buying Twitter’s new Promoted Stickers. It’s unclear at this point how much Twitter is charging for the stickers or even the general revenue model. Last week we told you that Facebook was making moves to thwart ad blockers. Not so fast apparently! AdBlockers Work to Block FB Ad Blocking. This is part of an effort to preserve the $18 billion a year that Facebook makes on ads.
    [Twitter] #SocialPR Spotlight: Corina Manea
    Learn more about, and talk to, Corina on her site , Twitter , or LinkedIn. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Corina Manea. This week’s #SocialPR Spotlight shines a much-deserved light on Corina Manea  – someone who lives and breathes Social PR. If you don’t know her yet, check out her blog, Nuts PR; you’ll see just how apt this description is. Corina was literally Virtuoso #2, and has been steadily building a business as – what else? – a bona fide Social PR Virtuoso. Why do you care about Social PR? start with the S.L.O.T
    [Twitter] Master New Skills: Social Media Power Tips to Be More Successful
    Twitter, Facebook, Instagram, and Pinterest all provide fantastic analytics with the upgraded, free business accounts. Let’s face it, social media is getting more complicated as time goes on. Instead of being successful with your 2014 social media plan, you need to stay up-to-date. Enter these social media power tips! Guy Kawasaki and I were recently invited to give a presentation at an event for Gone Social in San Francisco. We compiled a group of updated social media power tips to help jumpstart your social media marketing. Get your own copy of  The Art of Social Media  here.
    [Twitter] How Does An Ideal LinkedIn Profile Look Like
    Showcase your blog, company website, twitter and other accounts in your contact information to help prospects connect you more easily. When we talk about social selling , we inevitably think about LinkedIn as a major asset for building prospects. LinkedIn can accommodate you with the tools to build your online presence if you are determined enough to focus not simply on yourself but also on your buyers and their achievements. Put an extra effort to make your LinkedIn profile buyer-friendly by adjusting every section of your profile in accordance with the best practices listed below.
    [Twitter] The Secret Sauce to Shareable Visual Content Your Audience Will Devour
    Add a clickable link in the description – this is easy on sites like Facebook, Twitter or Pinterest.  It’s a little harder on Instagram, where you only have one clickable link in your bio (so use it wisely for something important). Everyone knows visual content is hot right now – videos, images, live video… it’s everywhere. But what makes Shareable Visual Content? . What types of visual content work best? What should you create? . Secret Sauce by Shutterstock  with  a little extra  ketchup. Original. We love “new” things. How-To/Tutorials.
    [Twitter] Keeping Social Media Fresh With Jason Keath - This Week's Six Pixels Of Separation Podcast
    twitter. advertisingpodcast audio blog blogging brand businessblog businessbook businesspodcast davidusher digitalmarketing digitalmarketingagency digitalmarketingblog facebook google itunes jwalterthompson jasonkeath jwt leadershippodcast managementpodcast marketing marketingblog marketingpodcast mirum mirumagency mirumagencyblog mirumblog sallyhogshead socialfresh socialfreshconference socialmedia socialtoolkitpodcast twitter wppEpisode #528 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. you're the best!), but still. it sucks. audio.
    [Twitter] McDonald’s Is Using These Social Strategies in Olympics 2016 [AND RESULTS]
    In the first week of the Games, McDonald’s sent out 3,955 posts; of these, 99% were on Twitter. Know the Platforms their Consumers Use : The brand has been very active on Twitter. Give us a shout-out on Twitter if there is anything in particular you would like to learn about McDonald’s presence on social media, and we will get on it right away. McDonald’s is the world’s leading global food retailer, with 36,000 locations worldwide, serving more than 64 million customers in 117 countries each day. athletes in Grenoble, France. It has been associated with the Games since.  .
    [Twitter] Computers vs. Humans: Media Buying in the 21st Century
    Another option for brands is buying directly through the social platforms such as Facebook Power Editor, Twitter Ads, and Pinterest Ads. In some ways, this can be similar to using an automated platform because brands are able to create, schedule, manage ads, and pull insights (Facebook Ads Reporting, Facebook Audience Insights, Twitter Audience Manger, etc.). Twitter, Pinterest and Facebook Dashboards. Imagine a world where computers make decisions about where and who to target on traditional and non-traditional media. Programmatic Buying. Buying Natively. Comment below!
    [Twitter] Front-Loading Branding Makes Twitter Video Ads More Effective (Study)
    Twitter touted the recall and memorability of its video ads , citing research it conducted with IPG Media Lab. The study by Twitter and IPG found that: Approximately one-half of Twitter users recalled video ads on the social network after viewing just one second. Video ads were found to be twice as memorable in Twitter’s feed compared with on premium sites, due to content in their feeds being seen as “personal” and “self-curated,” as well as relevant to users’ interests and “less intrusive.”. Readers: What did you think of the findings by Twitter and IPG Media Lab?
    [Twitter] Reading Roundup: What’s New in Blogging Lately?
    Twitter Shuts 235,000 More “Extremist” Accounts | BBC. This is an interesting turn of events – It can be notoriously hard to get Twitter to shut down an account. At times the internet and blogging appears to be morphing at warp speed, setting our heads spinning and making us feel like it’s impossible to keep up – this has been one of those weeks! So I hope the first pick for you will help. Stop Spending so Much Time in Your Head | Darius Foroux. So you can free it up to actually get some work done/get yourself out there! Gamechangerrrrrrr!
    [Twitter] Twitter: 360,000 Terrorism-Related Accounts Suspended Since Mid-2015
    The war against terrorism is a battle of attrition, and Twitter detailed its small contribution: Some 235,000 accounts have been suspended since February for violating its policies on promotion of violence or terrorism. Twitter provided a progress update on its efforts in a blog post : Daily suspensions are up more than 80 percent since last year, with spikes in suspensions immediately following terrorist attacks. Readers: What are your thoughts on Twitter’s counterterrorism efforts? Pro-ISIS group berates supporters for leaving the 'Twitter battlefield' https://t.co/EsOvJpD9vO
  • SPIN SUCKS  |  FRIDAY, AUGUST 19, 2016
    [Twitter] The Spin Sucks Inquisition: The RoundUp, Part One
    by Whitney Fay Related Stories A Stroll Down Memory Lane for the 10th Birthday of Twitter The Spin Sucks Inquisition: Joe Thornley Gin and Topics: Frolicking, Dancing, and Singing. Everyone is either back to school or getting in one last hurrah before school begins so we thought we'd do a two-part roundup of the Spin Sucks Inquisition. The post The Spin Sucks Inquisition: The RoundUp, Part One appeared first on Spin Sucks. Comments Well, he is Jack Bauer. But you look like Miss Kentucky so. by Gini Dietrich Why does Jack Bauer look cooler than me in sunglasses?
    [Twitter] 3 Keys to Layering Content Effectively
    Also up there are Twitter (so clearly Twitter’s good for something !), Twitter Facebook Google+ LinkedIn 3 Keys to Layering Content Effectively. I was reading a recent HubSpot report on how people interact with content  (the report was published in June, and I haven’t seen too many gurus re-report it, which is a bit surprising… but then again, that leaves room for me to do so, so yay!). While I don’t think it’s “the future of content marketing” (as HubSpot has ambitiously christened it), it’s worth a read. Um… yeah.
    [Twitter] 5 Things You Should Know About the LIFT 2016 Speakers
    We’ve got the “data guys” from two of the biggest social networks : Chris Moody , VP of Data Strategy at Twitter will be having a fireside chat with our co-founder Adam Schoenfeld, and Vishal Shah, Director of Product Management for Monetization at Instagram will deliver our closing keynote. As our VP of Marketing keeps reminding us, LIFT 2016 IS ONLY 4 WEEKS AWAY! Prepare yourselves, people, because it’s going to be incredible. Here are the five things you need to know about our 40+ speakers and panelists this year. 1. They’re SO Different From One Another.
    [Twitter] Facebook Ads vs. Google AdWords: Which Is Better for Your Business?
    Follow her on Twitter: @SheriSaid. Facebook’s numerous changes to its algorithm  have many marketers scratching their heads. With the social network changing the content users see every few months, every business is scrambling to keep up. Before we talk about paid ads, let’s talk about native reach. Facebook’s stated goal is to please users by showing them what they most want to see. In a June Newsroom post , engineer Lars Backstrom  made it pretty clear that Facebook is aware the changes will disrupt businesses. Is it an evil plot to pump up advertising spend?
    [Twitter] Six Links Worthy Of Your Attention #322
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Meet The California Couple Who Uses More Water Than Every Home In Los Angeles Combined - Mother Jones.  "I first learned about Lynda Resnick in the documentary, POM Wonderful Presents - The Greatest Movie Ever Sold. Alistair for Hugh). It wasn't a 'Breferendum'. Hugh for Alistair). amazon.
    [Twitter] Twitter Launches New Notifications Options, Quality Filter
    Twitter introduced new  notifications options  for users. Two simple settings to give you better control over your Twitter experience. Twitter Support (@Support) August 18, 2016. Elsewhere, Twitter is rolling out a “quality filter” option, which will allow users to filter “lower-quality content” from their notifications and “other parts of [their] Twitter experience.” Twitter said these notifications options will roll out to all users “in the coming days.” https://t.co/pEJuMUhCYs
    [Twitter] Social Media Content: Quality > Quantity
    For example: If “INSPIRATION” is one of your brands content pillars, content focused on motivating your audience can be broken down into many different forms for blog posts, Instagram visuals, Pinterest pins, Twitter polls, Facebook carousel ads, video and gifs , influencer sharing, and so much more. Posts on Instagram don’t necessarily work on Twitter and your news fiends who get their fix on Twitter may not value your professionally-shot, beautiful photography shared from Instagram. But, only if it’s good content. Step 2: Establish Starts, Stops and Keeps.
    [Twitter] Using Social Media Data for Targeting – How to Locate and Action Real Audience Insights
    We’re going to talk a lot about Facebook and Twitter, but the theories here apply to all forms of social media. Hashtags on twitter were originally created to allow people that were talking about the same thing to find each other. As twitter grew up and people started using it in larger numbers, it really allowed us to see how real time trends could develop right before our eyes. After the Sichuan earthquake in 2008, the US geological society noticed that they were able to get more reliable information about the earthquake from twitter , than from their own equipment.
    [Twitter] The Data-Backed Guide to Event Marketing on Social Media: How to Get People Talking About Your Event
    These events included everything from music festivals (Bonnaroo) to endurance races (Tough Mudder), and we captured relevant tweets by keyword, hashtag, and Twitter/Facebook handle. The Next Web did a great job with this at their recent conference in Amsterdam by using Snapchat and cross-promoting content to other networks like Twitter: BEHIND THE SCENES look at @caseyneistat backstage at #tnweurope … Only on Snapchat: https://t.co/AAp4lDF3Na Twitter polls is perhaps the sleekest poll option for doing this quickly or in real-time. You can do it! Here’s how.
    [Twitter] PB147: Tips, Tools and Techniques for Managing Incoming Email
    On my contact forms, I also list where our Twitter account is, I also list where my Facebook page is, I also link to my Instagram page. When you set up your Twitter account, you get the chance these days to filter how many emails you get from Twitter when someone direct messages you or when someone follows you. Most of us left those messages on because we wanted to get notified when we got a direct message so we got a lot of emails from Twitter, Facebook, from all the different social networks in addition to all of the other emails that I was getting. Unroll.me
    [Twitter] Discover Content Ideas for Indian Holidays and Events
    You can do the same for Twitter and Instagram. We have exciting news ! Couple of months back, we launched our one-of-a-kind content ideation toolkit, Discover. A lot of content creators from India loved the looks and the feel. They had a major qualm though. The list of upcoming events, or rather content opportunities, focused only on US and global holidays. And we listened. Now you can find any major Indian holiday from Independence Day , Raksha Bandhan , Bakrid and events that are huge in India (read cricket) on the list of topics. Our 1.3 You’ll never miss a content opportunity again!
    [Twitter] How to Align Social Media and SEO Strategy
    This helps you determine how the content appears across various channels such as Facebook and Twitter. Here are the results on Twitter when you use the keyword “search engine optimization”. Are your social media efforts aligned with your SEO strategy? successful social media campaign should have a positive impact on your search ranking, as well. Moz has found that social metrics are among the most important search ranking factors, along with link quality. How to Perform Your Own Social Media Audit Download. But how exactly do you make use of this information? Download.
    [Twitter] Achieve 1,000% more shares on a blog post – Case Study
    Wrote to all 40 contributors and they shared on Twitter, LinkedIn and FB. Based on a comment saying that this post should be shared with all school principals around the world, Liz began identifying educationalists on Twitter and included their handles in her tweets, which attracted a lot more shares. Used BuzzSumo to check who shared out his previous article on Twitter and went through each one letting them know about the new article. Setup ads on Twitter, LinkedIn and Facebook, including specifically targeted ads and remarketing ads. The Blogging Challenge.
    [Twitter] 114+ Copywriting Formulas to Get Traffic & Leads
    Example: 5 Reasons Why You Should Use Twitter for Your Business. HubSpot’s Twitter Formulas. Copywriting formulas are an easy and effective way to write great copy without having to start from scratch every time. That’s why copywriters have been using them for years. Why wouldn’t you use proven formulas – used by master copywriters – that you can find in all areas of copywriting, and that save time by telling you exactly what to do and where to do it? Check out the guide below! Introducing An Exhaustive Guide to Copywriting Formulas. Chapter 1: Formulas for Headlines. Easy to Use.
    [Twitter] Meeting Google’s Quality Guidelines: Will Google EAT Your Content?
    Follow him on  Twitter  and  LinkedIn. This is a guest contribution from Larry Alton. What does the word “quality” mean to you? If you spend much time thinking about it, you’ll quickly realize that quality is a vague word with a subjective meaning. One person’s idea of quality can vary quite dramatically from another. Think about if from the perspective of two hypothetical individuals. One is a homeless person, while the other lives in a million-dollar mansion. In virtually every area of life, we encounter the subjectivity of quality. It means less guessing and more strategic planning.
    [Twitter] How I Grew My Traffic By Almost 50% in Just 30 Days Using Twitter
    One of the great joys of working with my marketing clients has been helping them grow their Twitter followers and implement consistent tweet schedules. first joined Twitter over seven years ago, back in 2009, and I’ve been grateful to learn so many best practices, strategies, and tactics from the community. The The only problem was I didn’t apply any of this Twitter strategy to my own Twitter activity. All this changed a few months back when I decided it was time to give Twitter a real, honest-to-goodness shot. much of it from Twitter).
    [Twitter] 6 Winning Social Media Promotion Ideas
    Using popular hashtags broadens your content’s reach by allowing your social media posts to show up when people search platforms like Instagram and Twitter for certain keywords. You can do the same with our Twitter Analytics Report as well. Try to keep the hashtags down to three or less on Twitter, but you can use more on Instagram. Ask users to follow you on Pinterest for your marketing infographics or check out your Twitter get insights on social media marketing tips on Twitter is more specific. Your social media channels are ready. Have a blog?
    [Twitter] #measurePR Recap (August 2016): Measuring Multimedia
    One quick and important announcement that bears repeating here: the #MeasurePR Twitter chat will move to a new day of the week, starting on September 9, 2016. Guest Post by Jen Zingsheim Phillips. The August #MeasurePR chat featured an appropriately august panel– Heidi Sullivan , SVP, Product & Interim Managing Director, Canada at Cision; Dan Farkas , an Instructor of Strategic Communication at Ohio University; and Rachael King who offers PR & partnerships for startups in addition to co-hosting The Shepod. SVP@Cision & wear lots of hats. measurepr. measurepr. measurepr.
    [Twitter] [CASE STUDY] How the United Soccer League Manages Its Nine Social Media Accounts
    Agorapulse’s Twitter requeueing function has given his team the  ability to easily replicate posts across multiple days. If you follow soccer in the United States, you’ve most likely heard of the  United Soccer League , the largest professional soccer league in the U.S. The The mission of the USL Digital department is to promote its league, teams and players and keep its fans engaged year-round through content on the USL website and social channels. Problem: Keeping the entire social team on top of its widespread social presence. ” Wiskowski happily admitted.
    [Twitter] Say Goodbye To Clicking And Swiping
    twitter. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. I'll be back on air next Monday at 7:10 am with Terry and Heather B. It's all going to be voice. amazon.
    [Twitter] Why Marketers Should Use Twitter (Infographic)
    It may seem like Twitter is having a tough time lately, but it still isn’t wise to write the micro-blogging service off. Twitter has 320 million monthly active users , most of whom are international and mobile, and they represent several key demographics for marketers. An infographic from WebpageFX  examines the impact of marketing on Twitter. Twitter users are highly engaged when it comes to online commerce. 52 percent of users report buying a product they first saw on the network, while 81 percent say Twitter impacts purchase decisions more than TV.
    [Twitter] How Coca-Cola Built Its Liquid, Linked Social Campaign for Olympics 2016
    In the last four years since London 2012,social media platforms like Facebook, Twitter, Snapchat, and Instagram have also seen exponential growth, making this year’s games truly the “ most social games ever. ”. On Twitter alone, in the first week since the games began, the brand has reached over 31 million consumers, with over 105 million potential impressions. Here is how Coca-Cola is deploying its liquid, linked campaign on Facebook, Twitter, and Instagram. million on Facebook (US), Twitter and Instagram, making it one of the most valuable brands in the world.
    [Twitter] 5 Highly Effective Ways to Increase Social Media Shares
    Twitter Cards. Twitter Cards enable you to go beyond the 140-character limit of the platform and attach rich media experiences to your Tweets. We've created an online application process for anyone to request verified status on Twitter —see how via @NBCNews. — Twitter (@twitter) July 20, 2016. With the Summary Card, every time someone shares a blog post, news article or product page from your website on Twitter, their followers will see a preview of your content. Engagement is a huge part of social marketing. Optimize for Social Media Shares.
    [Twitter] Which of these 5 Photo Networks Is Right for You?
    wide range of options are available to photographers from branded networks like Fstoppers and National Geographic all the way to mega-networks Facebook and Twitter. There Instagram is the largest photo social network, and competes with Facebook and Twitter. Most pro and enthusiast photographers want people to see their photos, and that means promoting your work online. There are also five social networks that have distinguished themselves with content focusing primarily on photography; 500 Pixels , Flickr , Google Plus , Instagram , and YouPic. 500 Pixels. Flickr. Google+. YouPic.
    [Twitter] How To Keep Up With A Million Social Media Changes
    follow Twitter feeds; have fine-tuned my Facebook feed; and read online industry publications to stay up to date.”  . Rather than filter out the news yourself it enables you to see what news stories have been shared by your friends on Facebook and Twitter. Social media marketing never stands still. New platforms, changes to algorithms, new features, new opportunities to integrate social media marketing. You have to stay on top of all these social media changes while also giving great service to your clients. Otherwise, the competition will come snapping at your heels.
    [Twitter] 7 Brands Winning Social Media During the Olympics
    Dove primarily ties in the Olympic aspect of the campaign on Twitter, where it is posting graphics of facts and quotes from media sources that are disparaging or judgmental of female athletes. The Summer Olympics in Rio this year are a first in many ways: The first Olympics broadcast in virtual reality. The first time that South Sudan is competing as a nation. The first Games hosted in a South American city. The first American to compete in a hijab. The first team comprised of refugees. How to Create a Conversion-Based Social Campaign Download. Post by nike. This is Unlimited Rory.
    [Twitter] How 1:1 Social Media Engagement Impacts Your Brand
    Jolly Ranchers on Twitter. The delicious, fruity hard candy we know and love is also particularly good at one-on-one engagement on Twitter. Image Source: Jolly Rancher Twitter. Image Source: Jolly Rancher Twitter. Jimmy John’s on Twitter. have recognized Jimmy John’s in past blog posts for its attentive customer service on Twitter, but I also want to call out that the sandwich brand also takes time to engage one-on-one with its fans in a variety of original and imaginative ways. Image Source: Jimmy John’s Twitter.
    [Twitter] Twitter Debuts Promoted Stickers, Starting With Pepsi
    Pepsi  is the exclusive launch partner for Twitter’s newest advertising option, promoted stickers, which was introduced Monday. Head of product, brand and video ads Ilya Brown  revealed promoted stickers in a blog post  Monday, saying that brands can take advantage of the stickers feature Twitter debuted in July  and create and promote custom stickers for users of the social network. Brown added in the blog post: Starting today, brands can create and promote custom stickers for anyone on Twitter to use. Twitter Advertising (@TwitterAds) August 15, 2016. https://t.co/wIIDHAC0KK
    [Twitter] 7 Important Instagram Features Your Brand Should Know
    It’s important to cross-promote your Instagram on Facebook and Twitter. For some businesses, it’s hard to stay up to date on the latest Instagram features. Social networks are changing all the time. By the time you get comfortable, an update occurs and changes your social media marketing strategy. That’s why we’re here to help you. Instagram has roughly half-a-billion users and more than 300 million active users on the network each day. With so many eyes focused on the visual network, you have to be ready to adapt. Longer Videos on Instagram. Video Channels Explore. canadiensmtl.
    [Twitter] Twitter Moments Opens Up and Facebook Blocks Ad Blockers | Social You Should Know
    Twitter Moments opens up to more creators and Facebook has a new strategy to block ad blocking technology on desktop. All Twitter Moments Opens Up to More Creators. Twitter’s Moments , which uses curated tweets, videos and images to tell stories, has traditionally been produced by Twitter’s in-house team or select publishers. It Twitter is now going to let a broader group of influential people and brands create Moments and the plan is to eventually allow all users to create stories. Seems All that and more in this week’s Social You Should Know. Maybe one day.
    [Twitter] #SocialPR Spotlight: Angie Jeffrey
    For me, however, I really liked some of the smaller how-to tips, such as the “6-Pronged, Twitter-Inspired Media Relations Mind Map,” the “15-Minute/Day Signature Listening Formula,” and the “How to Set-Up Tracking URLs Using Google’s URL Builder.”. Learn more about, and talk to, Angie on LinkedIn , Twitter , or Facebook  – trust me, this is one lady you really want to get to know! Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Angie Jeffrey. Angie is no stranger to the PR field. WUL fans, I give you: Angie Jeffrey. Why do you care about Social PR?
    [Twitter] Fiercely You With Jackie Huba - This Week's Six Pixels Of Separation Podcast
    twitter. advertisingpodcast audio blog blogging brand businessblog businessbook businessmodel businesspodcast citizenmarketers creatingcustomerevangelists customerloyalty davidusher digitalmarketing digitalmarketingagency digitalmarketingblog drag dragqueen facebook fiercelyyou google itunes jwalterthompson jackiehuba jwt ladygaga ladytrinity leadershippodcast managementpodcast marketing marketingblog marketingbook marketingpodcast mirum mirumagency mirumagencyblog mirumblog monsterloyalty personalbrand publicspeaker publicspeaking socialmedia twitter wppaudio. blogging. brand.
    [Twitter] Six Links Worthy Of Your Attention #321
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . 'We Value Experience': Can a Secret Society Becomes a Business? Longreads. She was so notorious the Waldorf Astoria gave her a free room whenever she wanted.] One of the more remarkable experiments in ARGs was The Jejune Institute , which also became a documentary. Alistair for Hugh).
    [Twitter] Headed to #ASAE16 in Salt Lake City!
    Hope to see you!  Or follow the Twitter stream remotely below. Will you be at #ASAE16 ? Join me, Joe Vallina and Natasha Bethea of the American Nurses Association on Sunday at 2 pm in room 155E of the Salt Palace where we’ll be sharing progress on our massive engagement project: Defining Engagement One Year On: An Ongoing Case Study. In 2014, the American Nurses Association started a cross-functional, collaborative project to define member engagement and identify better ways to provide member value. Will you be there? asae16 Tweets. ——– ( photo credit ).
    [Twitter] Permanently Set Your Facebook Feed To Show Most Recent Instead Of Top Stories
    For example, I’m still trying to figure out why Instagram doesn’t have a good way to upload photos from the desktop or why Twitter makes it so hard to switch to desktop view on an iPad or tablet. Sometimes the big social networks roll out features (or forget to roll them out) that work for the majority of the users, but just don’t make sense to some of us. In the desktop view of Facebook, there is an option to change from Top Stories to Most Recent, but Facebook only maintains that setting for about 24 hours and then it automatically reverts back to Top Stories.
    [Twitter] #SproutChat Recap: Using Social Media for Social Good
    Ask your friends what nonprofits they’re involved in and follow Twitter hashtags like #volunteer, #cause or #donate for a better idea of where you can get involved. A6: I LOVED the World Wildlife Twitter campaign.tweet an animal emoji and they will charge your twitter ad account $1. As social media professionals, we should consider allocating our time and expertise to causes that we’re passionate about. Social is a unique place for charitable organizations to gain exposure and support from a wide network. Find a Cause You Truly Care About. sproutchat. https://t.co/4cGVmba69X
  • AUDIENSE  |  FRIDAY, AUGUST 12, 2016
    [Twitter] Olympics move, make way for movies!
    Star Wars even featured as a Twitter moment. Warner Brothers have been promoting their new film Suicide Squad with promoted tweets and making use of Twitter’s GIFs to remind us to squad up. On this particularly hot day we are very excited, even celebrities, like MIC’s Jamie Laing took to twitter in excitement. Twitter is full of happy people as everyone is sharing their #UberIceCream experience. Rio talk continues to pervade social trends , but this week we focus our attention on our favourite film campaigns of the week. May the Force be with you…. epUmzTbNVU.
    [Twitter] How Ideas Bounce From One Person's Head To Another.
    Here's the TL;DR on Ev Williams: he created Blogger , Twitter and Medium. twitter. blogger brand businessblog creativity digitaleconomy digitalmarketing digitalmarketingagency digitalmarketingblog evwilliams evanwilliams idea ideation innovation jwalterthompson johannesgutenberg johnbattelle jwt marketing marketingblog media medium mirum mirumagency mirumagencyblog mirumblog mitchjoel newco newcoshift publishing publishingplatform siliconvalley startup technology timoreilly twitter unicorn    wppHow do ideas get shared? How does that change in a digital economy? brand.
    [Twitter] Reading Roundup: What’s New in Blogging Lately?
    This Cheat Sheet is Full of Shortcuts for Facebook, Twitter, YouTube and More | Lifehacker. What a week! There’s still Snapchat v Instagram chat, Facebook adblocking, a nipple on Reddit (that’s a long story) and non-disclosure among some online influencers – everyone had an opinion, it seems! Here’s How to Use Your Daily Habits for Writing Better Content in Less Time | Moz. love this: we all want to write better content, in the shortest amount of time possible, and using what we already have/habits we already have/things we already do. Get your ears prepared!
    [Twitter] How This Agency Onboards New Teammates, Collaborates on Content, and Gets Results for Its Clients
    Alongside their work with non-profit clients, Torchbox also works with a select few international brands who have sizable audiences on Twitter and Facebook. Torchbox works with brands that have hundreds of thousands of Twitter followers and millions of Facebook fans. Staying on top of the latest trends: Watching Twitter and Facebook. One of the keys to moving fast and being successful as a social media team is to have everyone on the same page, using the same voice, and sharing in the same style. But is it really possible to share a brain with a team of fellow marketers?
  • DEVUMI  |  FRIDAY, AUGUST 12, 2016
    [Twitter] How a New User Can Create a Twitter Account with Lots of Followers
    Hello and greetings, new Twitter user! Your goal, as many millions of Twitter accounts before you have had, is to create a Twitter account with lots of followers, right? It’s no fun if you’re shouting into the great void of Twitter and no one is listening. The post How a New User Can Create a Twitter Account with Lots of Followers appeared first on Devumi. Beginners Twitter content marketing hashtag marketing social media marketing twitter followers twitter marketing strategyOf course! Let’s get your account in order and […].
    [Twitter] What Can You Do with the FREE Olympics Dashboard from Simply Measured?
    The trends graph (trends across Facebook, Twitter, and Instagram) is a quick way to review the buzz volume for the Olympics, and identify any peaks. The search bar next to the trends chart allows you to input any keyword related to the Olympics that you are curious about and see what the conversations were across Facebook, Instagram, and Twitter. As a social media analyst, one of my biggest challenges is staying on top of trending topics — especially when they are related to events as huge as the Olympics. The coolest feature? — KATY PERRY (@katyperry) August 5, 2016.
    [Twitter] 5 Ways You Can Grow Your Instagram Account Without Ads
    To get even more targeted, run an analysis like the Simply Measured Twitter Activity Report to find out which hashtags people are using around your brand handle and owned hashtags on Twitter. This chart comes from the Simply Measured Twitter Account Report. Instagram drives massive traffic to brands and online stores alike. With With over 500 million monthly users and sky-high engagement rates, your business can’t afford to not utilize this platform. 2016 Instagram Strategy Kit Download. But, where do you start? Reach Out to Existing Platforms. Find Content That Works.
    [Twitter] A Modern-Day Marketer’s Guide to Creating Epic Video Marketing Content for Facebook, Snapchat, Twitter, and More
    We’re seeing similar results on Twitter and Instagram as well with video driving a smaller, but still notable increase in reach and engagement. Tips for creating video on Facebook, YouTube, Snapchat, Instagram, and Twitter. The five big social media video channels are  Facebook , YouTube , Snapchat , Instagram , and Twitter. Twitter Video is Quick, Personal, and Entertaining. Twitter is the silent hero when it comes to social video content. Create personal video content on Twitter and take the extra time to follow up in an authentic way. Sweet!
    [Twitter] PB145: Is Your Obsession With Creating New Content Hurting Your Blog?
    first look at the new stuff that we’ve done, it usually takes me about ten minutes to get those posts up on the social media, scheduled so that the next day they’ll go up onto Facebook and on to Twitter. Is Your Blog Being Hurt by Your Obsession to Create New Content? But before I do – a couple of quick pieces of house keeping. Blogging Groove Update: Facebook group will remain live. We will do some ongoing challenges. You can take the challenges any time. know a few people who have decided to keep doing them one a week indefinitely. Virtual Ticket: ProBlogger Event Virtual Ticket.
    [Twitter] Blog2Social: Reshare those evergreen posts
    Contact Chris via email , follow him on Twitter and Google Plus or leave a comment below. Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Y ou know all the hell I go through every time I publish a blog post ? The hell I will go through after I hit submit on this post? The process I go into in great depth on  If you post it will they come (to read your blog)? Well, I have it all automated now, at least over on my RNNR.us First impression? Well, the proof is in the pudding. Amazing!
    [Twitter] 7 Sneaky Ways to Find Twitter Influencers in Your Field
    According to a recent Twitter blog post , 40% of Twitter users have made a purchase because of a recommendation of an influencer. Considering the fact that there were 313 million Twitter users at last count, we are talking about a lot of people! So while we might understand the  reasons to build relationships with influencers , we often get stuck on how to  find Twitter influencers to build these relationships with. Then see if they are active on Twitter and have a sizable following and produce regular content. Twitter Search. Twitter Monitoring.
    [Twitter] How Are Staples, Walmart, and Target Dominating Back to School on Social?
    If you have any questions or comments, please reach out to us on Twitter! Not many people know that Back to School is the next biggest shopping season after the winter holidays, but it is: according to the National Retail Federation’s 2016 report, total spending during the Back to School season is expected to reach $75.8 billion this year. How to Promote and Measure Hashtag Campaigns Download. We are actually already in the Back to School (BTS) season, which kicks off mid-July and goes through mid-September. Social media adds another dimension to every industry and season. https://t.co/LokmtrNu6n
    [Twitter] 6 Must-Dos for Best-In-Class Social Media Customer Service
    Don’t forget that at the end of the day, you are working on Twitter, so don’t be afraid to get cheeky and chill with your customers. If your customers were to grade your customer service on social media, how would your brand do? Would you be an A student? Maybe sliding by with a C? Or would you be trailing behind the rest of the class ? If you’re not at the top of your class and on your way to valedictorian, it’s time to rethink the experience your brand is providing your customers on social media. Make Time to Be Available. Image Source: Groove. Make it a Team Effort. Emphasis on team.
    [Twitter] How to Drive Value into Your Social Marketing
    Social marketing with social media platforms such as Facebook and Twitter are not only social trends but are driving value into the marketing messages of small, medium, and global brands. According to Twitter , tweets that contain images receive an average 35 percent boost in retweets. Learning the latest trends – backed by solid stats – can help you spend your time, money, and effort is best ways. The smartest way to drive value is with social marketing. Let’s look at some stats and some ideas to implement them. How social marketing is evolving. Say thank you!
    [Twitter] Social Media Tips From Around The Web
    In response to Twitter's  Vine Video which began at 6 seconds -- Instagram offered a 15 second video option. Now Twitter is testing a 140 second video option for Vine. I've mentioned only four platforms: Twitter/Vine, Instagram, Facebook, Periscope and Snapchat.  Who remembers the Pets.com once famous icon?  The world of the internet is one of here today and gone tomorrow. Since Diva Marketing (Blog) launched in 2004, social media has gone through changes that have disrupted our digital experience. Facebook Live Video competes with Pericsope. Brands have too much invest.
    [Twitter] How to Balance Creation and Curation in Your Social Strategy
    24 Ways to Test Your Instagram, Twitter, & Facebook Content Download. This chart from Simply Measured’s Twitter Account Report can help you determine which are the best days and times to reach your target personas on Twitter. They have value because they allow you to post to many networks at a scheduled time, across all the major social networks: Facebook, Twitter, LinkedIn, etc. Download our Twitter Content Calendar guide below! A social media calendar plays a key role in your social strategy. 2016 Social Marketing Planning Guide Download.
    [Twitter] Twitter Expands Access to Moments
    Twitter is expanding the availability of its Moments  feature to “a broader group of creators … including influencers , partners, brands and, in the coming months, everyone.”. Peña wrote: When things happen in the world, people come to Twitter to see, experience and comment about what’s happening as it unfolds. Moments allow people to capture and experience richer stories reflecting the diversity of tweets that, together, make Twitter so powerful. It’s a powerful Twitter feature, continuing to help build community as we engage specific topics and events. c5cZQTBxG5.
    [Twitter] Make Social Media Profitable For Your Business
    You can make social media profitable for your business by controlling your brand's message, making it more valuable than your website. John Jiloty has more. The post Make Social Media Profitable For Your Business appeared first on Spin Sucks. Related Stories Lessons in Business Success from the World of Bodybuilding The Poor Leadership Habits that Drive Your Team Crazy How to Scale (vs Grow) Your PR Firm.
    [Twitter] Say Hello to Social Listening by Simply Measured
    With our Social Listening solution, users will get access to more data sources,  including Twitter, Facebook, Pinterest, Instagram, YouTube, Google+, and millions of blogs, forums, message boards, and news sites.  . It seems like yesterday we were contemplating what Simply Measured and DataRank would achieve together for our customers. But it wasn’t yesterday — it was nine months ago. Today, that vision becomes a reality. DataRank is now “Social Listening” by Simply Measured. The reality is that it hasn’t been easy. What Are People Saying About My Brand? We’ve seen it evolve.
    [Twitter] How I Got a Book Deal Through My Travel Blog
    As soon as I started my blog, I dedicated several hours a day to chatting with other travel bloggers on Twitter. left comments on every travel blog I could find, I participated in Twitter chats, I joined Facebook groups for travel bloggers, and I arranged to meet up with any bloggers who happened to be in the same place as I was. This is a guest contribution from Lauren Juliff. I was sitting on my bed in a mosquito-filled guesthouse in Belize when I received the email. didn’t know whether to laugh, cry, or pass out. wasn’t even convinced I was a good enough writer to pull it off.
    [Twitter] How to Get More Followers on Twitter Organically
    When you first start your Twitter account, you’re forced to look at a big goose egg under your follower count. Beyond that many businesses are puzzled about how to get more followers on Twitter. Although your number of Twitter followers isn’t as important as the engagement you receive, getting more eyes on your content is never a bad thing. Not only does having more Twitter followers give you additional opportunities for engagement, but it also helps your brand look more authoritative on social media. Twitter Chats. Get More Twitter Followers.
    [Twitter] Twitter Video Ads Deliver Recall, Receptivity (Study)
    Twitter delivers its users a steady stream of information in real-time, but video ads on the social network are still managing to capture their attention, according to a recent study, albeit one in which Twitter was involved. Mobile ad recall was “significantly higher” on Twitter, and the social network also performed strongly in other key brand metrics such as favorability, purchase intent and recommendation. Readers: What did you think of the findings by Twitter, Dentsu Aegis Network and MediaScience?
    [Twitter] The Complete, Always-Updated Guide to Facebook Advertising
    Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. Sounds great, right! We’d love to make it easy for you to get up and running with Facebook Ads. Got any ideas on how to make this post better? We’d love your comments! How to navigate this guide. Getting started. Sign Up.
    [Twitter] The Games that Shall Not Be Named
    Related Stories Gin and Topics: FLOTUS Carpool Karaoke Gin and Topics: Gettin’ Jiggy with the Seniors Avoid These Common Mistakes In Twitter Chats. The USOC has made a blanket statement that no business can mention the games (aka Olympics) anywhere online. No RTs, no mentions, nothing. The post The Games that Shall Not Be Named appeared first on Spin Sucks. Comments I remember that! Most of us have a goal of increasing. by Erika Heald It seems account tweeting at the pope has been shut down by. by Harry Hawk I did a quick search on TESS (Trademark Electronic Search.
    [Twitter] 4 Tactics to Influence Brand Loyalty through Social Media
    Brand X’s marketers must also discover that their audience is most active on Twitter and Instagram, appreciates dry, satirical humor, and wants to feel a sense of belonging coupled with a slight air of exclusivity. A dog is known, not only as man’s best friend, but for its enduring loyalty. But why? It might be because most good dog owners give their pups everything that they could need, and want, leaving them feeling completely cared for and understood. Fortunately for you, we’re here to share with you four essential tactics to influence brand loyalty through social media. Now what?
    [Twitter] Are The Olympics Cuttings Edge For Marketing Or Cutting Marketers Out?
    twitter. advertising amazon amazonone amazonprimeair appoftheweek brand chom977fm chomfm consumers ctrlaltdelete ctrlaltdeletewithmitchjoel data digitalmedia facebook gif guestcontributor heatherbeckman inshorts instagram instagramstories ioc jwalterthompson jwt logistics mirum mirumagency montrealradio morningshow morningsrockwithterryandheatherb olympics pierrelandry radiosegment radiostation rioolympics slideshow snapchat snapchatstories socialmedia soundcloud sponsor technology terrydimonte twitter vine vines wppmorning show. This week we discussed:  . We're in Olympics mode.
    [Twitter] #SocialPR Spotlight: Greg Rokisky
    Shonali actually mentioned a recent campaign that Sweden implemented, where they curate local Swedish citizens to run the official @sweden Twitter account each week. Join Shonali’s #measurePR monthly Twitter chat. I’ve met so many current colleagues/friends through that chat, in addition to learning a TON on measurement/evaluation. 3. Learn more about, and talk to, Greg on Instagram , Twitter , LinkedIn or email greg [at] thecolorfulperspective [dot] com. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Greg Rokisky. want to know more about this dude!”
    [Twitter] PB144: Challenge: Create a Link Post
    Today more sharing of links happens on Twitter or Facebook but less so on blogs. Today, more and more we see people linking to other blogs and other content on Twitter or on Facebook and less so on blogs themselves. Challenge: Create a Link Post. This is 7th and final challenge in ProBlogger’s 7 Days to Getting Your Blogging Groove Back Challenge that we kicked off back in episode 137. You can listen to this podcast in the player above or here on iTunes (please take a moment to give us a rating and review if you could). Before I tell you about today’s challenge…. link post.
    [Twitter] The Promise And Future Of Technology With Kevin Kelly - This Week's Six Pixels Podcast
    twitter. advertisingpodcast audio blog blogging brand businessblog businessbook businesspodcast cooltools davidusher digitalmarketing digitalmarketingagency digitalmarketingblog facebook google hackersconference itunes jwalterthompson jwt kevinkelly leadershippodcast managementpodcast marketing marketingblog marketingpodcast mirum mirumagency mirumagencyblog mirumblog newrulesfortheneweconomy outofcontrol socialmedia technology theinevitable thesilverchord twitter well whattechnologywants wired wiredmagazine wpp could not be more excited. Enjoy the conversation. audio. blogging.
    [Twitter] Social Media Updates: July
    Twitter. New Twitter Dashboard:  This powerful new tool is designed to help brands connect with their audiences. Twitter Dashboard is a free app that makes it easy to manage your business on Twitter. Periscope Live Button on Mobile Twitter Apps :  If you’re ready to go live with Periscope,  Twitter has you covered. Periscope Live Button on Mobile Twitter Apps! August Tip: Use Hashtags for Days of the Week to Skyrocket Your Visibility on Twitter, Instagram and GooglePlus. Facebook. Bottom Line: . Say Hello to the new Messenger Emojis.
    [Twitter] PB143: Challenge: Create a Discussion Starter
    Twitter. You might choose to create a piece of content that goes into a social stream, you might want to do a live video, you might want to do some content that is on Instagram, you might want to use Instagram’s new stories feature to invite discussion, you might want to do a post on Facebook or Twitter where people are perhaps a little bit more used to getting interactive. If you’re doing your content today on Twitter or on Facebook, there are poll options there on Twitter. Challenge: Create a Discussion Starter. Before I tell you about today’s challenge….
    [Twitter] Why Instagram Stories is Actually Good News for Snapchat
    The same thing happened with Facebook (which of course was only available to youth at its inception, and as it became ubiquitous was largely abandoned by that audience). I’d argue growth and breadth didn’t do Twitter any favors, either. At this moment, the only things more plentiful than Olympics coverage and Presidential faux pas are predictions of Snapchat’s imminent withering and demise, due to the near pixel-for-pixel mimicry of the newly launched Instagram Stories. Here’s but one doomsday account. Use your favorite search engine to turn up dozens more.
    [Twitter] Six Links Worthy Of Your Attention #320
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . The Beagle Brothers. This isn't really a link. It's reminiscence. As a young boy, I programmed on my Apple II. To me, they were the original indie game developer breakout success. So, I won't do that. For your consideration." Alistair for Mitch). So far so good. things don't look so rosy."
    [Twitter] #SproutChat Recap: How to Incorporate Speaking Engagements Into Your Career
    Guest blog, participate in Twitter chats #SproutChat. A5 Infographics, high level bullet points, UGC + Twitter handles or hashtags in footer. Building a personal brand online takes time, effort and a lot of consistency. One way to accelerate your recognition is to take on speaking gigs. Online speaking is a great way to get started but in-person opportunities will help you gain recognition with a more engaged audience and establish your expertise on a specific topic. Position Yourself as an Expert. Create and publish content related to the industry you’re targeting. Money?
    [Twitter] Athletes are the stars of the week in Rio 2016 Olympic Games
    What Team Audiense Is Reading: Twitter, Vine and Periscope get ready for the Olympics. Social Strategy Social Trends Twitter Case Study Twitter TrendsThat’s it, here we go! The world’s biggest sporting competition has finally started and it has dominated the conversation across all social networks. Brands everywhere are sharing their support for the athletes, who are by far the stars of the show. We also have what team Audiense is reading. Look out for this, and more social trends in this week’s round up! Hey @TeamGB & @ParalympicsGB ! k0g6paNFnr. 3DTyA8qAWR.
    [Twitter] Traditional Marketing + New Tech = New and Lasting Relationships #ICSF
    Use things like Facebook Lists or Twitter Lists to be intentional about connecting with the people that are most important to you and your business. It’s a pleasure to be speaking on a topic that is near and dear to my heart; how to bridge the gap between traditional marketing and new technology. It’s a topic I seem to be asked about on a daily basis from my clients, to people in the industry, friends and even my parents. There seems to somehow be this gap between traditional marketing and new technology and the assumption is that you have to have one without the other.
    [Twitter] An Olympic Experience Like Never Before
    Twitter Facebook Google+ LinkedIn An Olympic Experience Like Never Before. Do you know what you’re going to be doing at 8 pm ET tonight? know what I’ll be doing. Watching the opening ceremony of the 2016 Summer Olympics on NBC, broadcast live from Rio de Janeiro (I mean, Zika can’t get me through an LCD screen, can it?). But you know what’s really interesting about the 2016 Olympics? Yes , it’s one of those unique events that brings people together from all over the world. – but that’s not what makes this edition of the Games so unique. Those 1.4
    [Twitter] SMART News Content
    Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories.  Twitter news consumers are significantly younger than news consumers on Facebook, Google Plus and LinkedIn. And Facebook news consumers are more likely to be female than news consumers on YouTube, Twitter and LinkedIn. Social sites like Facebook and Twitter have updated their design to be more visual.  Follow me on Twitter. Over the past ten years the news media has been under a great deal of pressure. Makes reporting the story easier.
    [Twitter] Twitter Loses Another Communications Exec, Jim Prosser
    The bleeding continues at Twitter , particularly on the communications  side, as head of corporate and policy communications Jim Prosser  is the latest to leave the company. Readers: What is going on at Twitter? Some news: after four years at @twitter , I’m joining @SoFi as VP of Communications and Policy. Image courtesy of Jim Prosser’s Twitter account. Revolving door Twitter Jim Prosser Leslie Berland Natalie Kerris SoFI— Jim Prosser (@jimprosser) August 4, 2016.
    [Twitter] Twitter Gives Advertisers More Klout
    Twitter provided more details on the Klout enrichment  that it discussed in its announcement earlier this week  that the updated (2.0) Gnip product manager Greg Lyon said in a blog post  that Twitter’s Klout enrichment 2.0 Using a combination of Klout score and influence topics, the brand would be able to find Twitter users who are influential in makeup but also match their target budget–users perhaps with scores in the range of 55 to 70 instead of the top tier of celebrities in the 80-to-90 range. Klout Scores tailored audiences Topic Data
    [Twitter] The Sprout Data Pipeline: NSQ and Beyond
    For example, our service that consumes real-time events from Twitter can buffer social messages to an instance of an nsqd that’s running on the same server. One engineering challenge we face at Sprout Social is the diverse ways our customers want to access their social data. Social media is fast-moving and real-time but also requires long-term insights via reports and analytics. These use cases have very different technical design considerations that Sprout engineers work on every day. Each of these stacks is unique in its technology. The Case for NSQ. How mature is the ecosystem?
    [Twitter] How We’re Using Social Strategy to Build Conference Awareness
    However, make sure that you’re not giving these valuable tickets away to anybody who knows how to use Twitter! Planning an event is always stressful, and promoting one is an intricate process. Social media plays a critical role. How can you utilize it to ensure that your conference gets the hype, engagement, and attendance it deserves? Highlight Your Speakers. At conferences, content is queen. You wouldn’t sign up, sacrifice resources, and spend money to attend a conference with a so-so agenda. So, highlight your incredible speakers first thing! Run a Contest.
    [Twitter] Twitter Extends Conversational Ads With Instant Unlock Card
    Every how-to post about increasing engagement, whether for advertising or organic content, focuses on giving users a reason to click, and a new ad product introduced by Twitter Thursday aims to do just that. Twitter head of product, brand and video ads Ilya Brown announced the release of the social network’s conversational ads  to all advertisers globally, as well as a new feature, the Instant Unlock Card , in a blog post. Brown wrote: These formats are exclusive to Twitter and make it even easier for consumers to engage with and spread a brand’s campaign message.
    [Twitter] 8 Ways to Consistently Generate Excellent Content for Social Marketing
    Google Trends, Twitter Trends, or similar apps. Solid content is integral to a social media marketing strategy. Your campaigns aren’t going to work if the kernel (the content) is not appealing. Your Your content is: How you communicate your brand message and value prop to your audience. How you create awareness about your product. How you get people to buy your product (eventually). How to Create a Conversion-Based Social Campaign Download. Consistently generating excellent content is a grueling task, but having reliable processes can help. Employ a Content Curator. Explore Trends.
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