• SOCIALTIMES TWITTER  |  WEDNESDAY, JANUARY 18, 2017
    [Twitter] Google Acquires Twitter Assets Fabric, Crashlytics, Answers, Digits, Fastlane
    Google announced Wednesday that it acquired several technology assets from Twitter, most notably its Fabric  mobile application development platform. Other assets going from Twitter to Google are the Crashlytics  crash-reporting platform, mobile app analytics tool Answers , SMS login system Digits  and development automation system Fastlane. According to both companies, the Fabric team will join Google’s Firebase  team, and Twitter will continue to maintain Digits during an unspecified transition period. Terms of the transaction were not disclosed.
  • SIMPLY MEASURED  |  WEDNESDAY, JANUARY 18, 2017
    [Twitter] 5 Ways to Create an Authentic Social Presence
    6,000 Tweets per second are published on Twitter. Fewer than 3% of customers directly @ mention brands on Twitter, so it’s important to monitor mentions of your brand and associated hashtags even if the tweets aren’t directed to your brand’s handle. Today’s consumer is immune to traditional marketing techniques. Gone are the days when advertisements were photo shopped beyond recognition. Instead, authentic photos and videos of happy customers are driving conversion. How to Create a Conversion-Based Social Campaign Download. Listen to Your Customers. Talk back! The result?
  • SIMPLY MEASURED  |  WEDNESDAY, JANUARY 18, 2017
    [Twitter] What Is Influencer Marketing?
    recent study found that Twitter users now trust influencers as much as they trust their friends. Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. The partnership between the brand and the influencer may include monetary compensation. Alternatively, compensation may take the form of free product or the cache of being associated with a major brand. Why You Should Consider It. 47 percent of online customers use ad block technology. partner.
  • SOCIALTIMES TWITTER  |  WEDNESDAY, JANUARY 18, 2017
    [Twitter] Twitter Phasing Out Buy Button?
    Twitter appears to be waving bye-bye to its buy button. commerce platform Shopify  was one of several sites to launch the feature in October 2015 , and Ingrid Lunden  of TechCrunch  reported that merchants using Shopify are being notified that Twitter is “pivoting away” from its e-commerce focus. TechCrunch reader Brody Berson  shared the message from Shopify with Lunden: Starting Feb. 1, the Twitter sales channel will no longer be available as a result of the Twitter team pivoting away from its e-commerce focus.
  • SPROUT SOCIAL  |  WEDNESDAY, JANUARY 18, 2017
    [Twitter] UTM Tracking: The Major Key of Social ROI
    Rather than digging around your Google Analytics report looking for where people were acquired, and then trying to decipher if they came in from a Tweet or the link in your Twitter bio—UTM codes can tell you the whole story, upfront. Now let’s break this recipe down: Source: Which platform the traffic will be coming from (Twitter, Facebook, LinkedIn, etc.). Your Twitter or Instagram bio are good examples of static links you can track with UTM codes. What if we told you there’s a free way to prove the value of the links you share on social? Well, there is.
  • SOCIALTIMES TWITTER  |  WEDNESDAY, JANUARY 18, 2017
    [Twitter] Twitter Serves Up Emoji, Stickers for Australian Open
    The Australian Open is under way, and Twitter is serving up special hashtag-triggered emoji  and stickers  for the Grand Slam tennis tournament. Jonno Simpson , who works on sports partnerships for Twitter, said in a blog post  that this year’s Australian Open is the first Grand Slam tennis tournament to get its own stickers on the social network. Tennis fans: Have you discussed the early round action on Twitter? Twitter #AusOpen Australian Open Emoji emojis Grand Slam Hashtag Triggered Emoji Hashtag-Triggered Emojis Hashtags Jonno Simpson Sports stickers tennis
  • BUFFER SOCIAL  |  WEDNESDAY, JANUARY 18, 2017
    [Twitter] 9 Social Media Goals You Can Set for Your Business (and How to Track Them)
    How to track engagement: Just like brand awareness metrics, you can manually track engagement metrics through the social media platforms themselves (Facebook Insights or Twitter analytics, for example) or you could use a social media management tool to help you. For example, we run #Bufferchat every week on Twitter , we also have a  Slack Community  (and some businesses are even experimenting with  Facebook groups , too.). For Twitter chats: Number of participants and tweets per participant – “How many people are involved in your Twitter chats, and how engaged are they?”.
  • PROBLOGGER  |  WEDNESDAY, JANUARY 18, 2017
    [Twitter] How to Get Traction with Your New Blog
    The trick is to use them well – they don’t work so well on Pinterest, LinkedIn or Facebook, but are vital on Twitter and Instagram. LinkedIn groups, Google Plus Circles, Twitter chats, Pinterest shared boards, forums – I can guarantee you will find places where folk of similar interests gather elsewhere on the blog that you can join. This is it. This is your year, you say. You’ve been tossing up the idea of starting a new blog for ages now. ” You may have even read last week’s post on WHY you should start a blog and found yourself all fired up.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, JANUARY 17, 2017
    [Twitter] Nielsen Social Content Ratings, Week of Jan. 9: Nearly 53 Million Interactions for Packers-Cowboys
    The Packers-Cowboys game drew 52.878 million interactions across Facebook and Twitter, nearly three times the 18.749 million generated by Clemson University’s win over the University of Alabama in the college football National Championship game. 10 blew away the competition, tallying 17.971 million interactions across Facebook and Twitter, with second-place finisher NBC’s This Is Us  managing just 531,000. The Green Bay Packers ’ last-second National Football League  playoff victory over the host Dallas Cowboys  dominated the Nielsen Social Content Ratings  for the week of Jan. 9.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, JANUARY 17, 2017
    [Twitter] What to Expect on Social Media During Super Bowl LI
    During the day of the big game, brands receive up to  6x more mentions  on Twitter. While the Super Bowl is arguably the biggest sporting event every year, many people come to Twitter and other social sites to vent about how they don’t like sports and think the Super Bowl is over-hyped. The Super Bowl is … “the Super Bowl” of social media for brands. Usually this is due to purchasing TV ad space, but social conversation in general spikes on this day thanks to over 60 million participating users contributing around  200 million  posts, comments, likes and tweets. Fly #LikeAGirl.
  • SOCIALTIMES TWITTER  |  TUESDAY, JANUARY 17, 2017
    [Twitter] Twitter Wants Users to Share Their #NewProfilePic
    Twitter is encouraging users who updated their profile pictures to share those updates in an effort to boost visual content and engagement. Twitter told Perez the feature is now available to all Android users and a “small percentage” of iOS users, with a full rollout on the latter platform “still weeks out.”. Readers: What are your thoughts on this move by Twitter? Twitter #NewProfilePic Android Applications apps Engagement hastags images iOS Photos profile pictures Sarah Perez Techcrunch
  • DEVUMI  |  TUESDAY, JANUARY 17, 2017
    [Twitter] How to Become a Successful Twitter Influencer: Modern Day Trendsetting
    In the last few years, Twitter has grown in significance not only online, but also outside of it. In these, Twitter influencers played a large role in mobilizing people to take action. The post How to Become a Successful Twitter Influencer: Modern Day Trendsetting appeared first on Devumi. Tutorials Twitter content marketing hashtag marketing online marketing twitter followers twitter for small business twitter marketing twitter marketing strategyWhile you […].
  • CONVINCE & CONVERT  |  TUESDAY, JANUARY 17, 2017
    [Twitter] How Social Media Has Evolved Over the Past 12 Years
    You’ve got the vanilla Facebook, the bite-sized dessert that is Twitter, the dish with the perfect presentation known as Pinterest, the on-the-go Instagram, and of course, the zero-calorie Snapchat. Saying that social media has taken the world by storm is like saying that rain is wet or that fire hurts—it’s a bit of an understatement. We live in a world where Facebook alone has over 1.65 billion active monthly users. It’s a phenomenon that affects both casual users and businesses alike. Here’s our roadmap for today: The Worldwide Evolution of Social Media. The appeal there is undeniable.
  • SOCIALLY SORTED  |  MONDAY, JANUARY 16, 2017
    [Twitter] The 11 Top Social Media Management Tools I Can’t Live Without
    The”All Rounder” #1  Agorapulse. I’m starting off with an All Rounder tool because it is the tool I use for Social Media Engagement on Facebook, Instagram, and Twitter.  It’s Agorapulse. Twitter. #3  Meet Edgar (and an affordable alternative). mainly use it for most of my Twitter Scheduling because I wanted to be able to re-post quality content thoughout the day. Definitely check them out for their scheduling features and analytics across LinkedIn, Instagram, Pinterest, Facebook, Twitter and Tumblr. Because I am fussy. Damn fussy. See #6.
  • TWIST IMAGE  |  MONDAY, JANUARY 16, 2017
    [Twitter] Apple Had Over 40% Of The Wireless Headphone Market, Facebook Tests Mid-Roll Ads And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    twitter. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed:  . How did that happen so fast? and there you go.
  • SPROUT SOCIAL  |  MONDAY, JANUARY 16, 2017
    [Twitter] The Complete Guide to Facebook Marketing
    The Sill in New York has several of their social networks established as tabs: Instagram, Twitter and Pinterest. With 1.79 billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Figure out your content strategy. Determine your engagement strategy. Get started on Facebook Advertising. Analyze your digital strategy. Note and move on. Set up Shop.
  • PEG FITZPATRICK  |  MONDAY, JANUARY 16, 2017
    [Twitter] 12 Most Innovative Ways to Create Content That Gets Shared
    Then pin them to Pinterest, share them on Google+, Facebook and Twitter. Your most important online asset is your content. It attracts clients to you and encourages prospects to take action. However, However, creating compelling content that engages your audience and inspires them to share that content with their community can feel elusive. Excited to share this guest post from Rebekah Radice with you. Rebekah is one of my favorite bloggers in the social media space and her experience with social media is fantastic. know you’ll love her advice. Be clear in your value and intent.
  • CONVINCE & CONVERT  |  MONDAY, JANUARY 16, 2017
    [Twitter] How a Solid Social Database Can Help You Close Sales
    About a month before the conference began, we tagged marketers who had tweeted about Inbound or who followed Inbound’s Twitter handle. MegaCorp used technology to monitor the social media actions of its existing leads —based on Twitter profiles that showed an interest in the company’s brand or products—and then put that information into its marketing automation system as a time-stamped activity in lead records. In essence, leads who had interacted with MegaCorp on Twitter were 11 percent more likely to buy the company’s products. Let’s Make a Deal. Mega Success Story.
  • IGNITE SOCIAL MEDIA  |  MONDAY, JANUARY 16, 2017
    [Twitter] Instagram To Start Selling Ads In Stories | Social You Should Know
    As we head out, video continues to be an emphasis for social networks, with Twitter adding live 360 videos and Facebook finding new ways to try to drive more Live views as well. Now that they have 150 million daily users looking at Instagram Stories, the social platform is going to start selling ads between different people’s stories. That, and much more, in this week’s Social You Should Know. Instagram Ties Snapchat in Daily Users? Offers Ads. Instagram is reporting 150 million daily users of its Stories feature, which ties the last number Snapchat announced.
  • SPIN SUCKS  |  MONDAY, JANUARY 16, 2017
    [Twitter] What Are Your 2017 Content Marketing Goals?
    Communication Content #ContentChat content goals content marketing goals content marketing resolutions goals laura petrolino Twitter chatWhat skills are you building to reach your content marketing goals for 2017. Laura Petrolino shares hers and asks you to join the conversation. The post What Are Your 2017 Content Marketing Goals? appeared first on Spin Sucks. Related Stories PR Content Strategy: Let’s Talk Shop! The Spin Sucks 30-Day Communications Challenge A Holiday Gift to Spin Sucks Readers: From Us to You.
  • BUFFER SOCIAL  |  MONDAY, JANUARY 16, 2017
    [Twitter] Creating Winning Social Media Habits and Goals with an Elite Runner – Tina Muir [SSM024]
    Her Twitter is filled with actionable advice for marketers and runners alike. You can find Tina on Twitter here and read more about her work at tinamuir.com. We’d love to connect with you at  @buffer on Twitter  or with the hashtag #bufferpodcast. Malcolm Gladwell once wrote in his book, Outliers , that the key to achieving world-class expertise in any skill is, to a large extent, practicing the correct way for a total of around 10,000 hours. No matter which way you slice it, that’s a lot of practice. Somehow, she finds time to manage it all. Google Play.
  • BUFFER SOCIAL  |  SUNDAY, JANUARY 15, 2017
    [Twitter] 7 Popular Goal-Setting Strategies That Will Help You Achieve Great Things on Social Media
    Here are her ideas for Twitter and Facebook. Twitter – Follower growth, tweet frequency, overall engagement, engagement rate, mentions. Setting social media goals is hard. “How cool would it be to drive 300 sign-ups a month from Facebook Ads ?” ” This is how I tend to go about setting social media goals. pull an aspirational number out of the air and go for it. Would it be cool to have a regular, predictable stream of new users coming to Buffer via Facebook Ads? Absolutely! Is this the right way to set goals? – Henry David Thoreau. ” 2. Hairy.
  • YMARKETINGMATTERS  |  SUNDAY, JANUARY 15, 2017
    [Twitter] How to Use #Hashtags to Improve Your Social Media Marketing
    Twitter: The network that brought us the hashtag is the most popular site to use it on. You can find the trending topics on the left hand side of your Twitter stream. How To Find Hashtags On Social Media Networks: Use the search window or the magnifying glass on your home screen to search the hashtags: How to find hashtags on Twitter: How to find hashtags on Instagram: How to find hashtags on Google+: How to find hashtags on Linkedin (mobile only): How to find hashtags on Linkedin. Once a keyword picks up enough momentum it becomes known as “trending.” How to use Hashtags?
  • TWIST IMAGE  |  SUNDAY, JANUARY 15, 2017
    [Twitter] The Intersection Of Marketing And Analytics With Avinash Kaushik - This Week's Six Pixels Of Separation Podcast
    twitter. advertising advertisingpodcast analytics audio avinashkaushik bigdata blog blogging brand branding businessblog businessbook businesspodcast businessthinker data davidusher digitalmarketing digitalmarketingagency digitalmarketingblog digitalmarketingevangelist facebook google itunes jwalterthompson jwt leadershippodcast managementpodcast marketing marketingblog marketingpodcast mirum mirumagency mirumagencyblog mirumblog mirumpodcast occamsrazor socialmedia themarketinganalyticsintersect twitter webanalytics webanalytics20 webanalyticsanhouraday wpp He's back! analytics.
  • SIMPLY MEASURED  |  FRIDAY, JANUARY 13, 2017
    [Twitter] The Weekly Digital Marketing Round-Up
    But even if you check Twitter every five minutes, live by BuzzSumo, subscribe to The Skimm, and have sophisticated alerts set up, you’re bound to miss something: a social network development, a hot-off-the-presses study, a new ad campaign. The digital marketing world is changing rapidly, even as I write this. Marketers in 2017  must understand the entire ecosystem, not just topics specific to current jobs and responsibilities. That’s where Simply Measured’s weekly Digital Marketing Round-Up comes in. Here’s the first round-up of 2017, for the week of January 6-13. 1.
  • TWIST IMAGE  |  THURSDAY, JANUARY 12, 2017
    [Twitter] Six Links Worthy Of Your Attention #343
    Feel free to share these links and add your picks on Twitter , Facebook , in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Dronestagram. "I learned about this social network for drone photos via  The Washington Post. As cheap footage from anywhere becomes ubiquitous, we'll see the world in new ways (and have fewer secrets to hide)." Alistair for Hugh). Talk about a frenetic way to see a city. Hugh, please.
  • SOCIALTIMES TWITTER  |  THURSDAY, JANUARY 12, 2017
    [Twitter] Twitter, PBS NewsHour to Livestream Inauguration of Donald Trump
    20, and it can be viewed via Twitter’s applications and here. Politics Twitter Applications apps Donald Trump Inaguration Live Videos Livestreaming PBS NewsHour VideosPresident-elect Donald Trump ’s favorite social media platform  will livestream his inauguration, in partnership with PBS NewsHour. The livestream will begin at 11 a.m. ET Friday, Jan. Readers: Do you plan to watch or livestream the inauguration?
  • SOCIALTIMES TWITTER  |  THURSDAY, JANUARY 12, 2017
    [Twitter] Make the Most of Twitter: How DMs Can Personalize Your Brand
    You certainly could send a DM from your company’s Twitter handle, but there are times when it might be better to adopt a more personal tack. Sending DMs from the Twitter account of one of your executives (i.e., Be sure to state why you’re reaching out and that you’re offering something of interest to the user on the basis of information from his or her Twitter bio or tweets. Likewise, you wouldn’t want to use the Twitter handle of your social media manager to reach out to information technology administrators or chief information officers to discuss their IT needs.
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, JANUARY 11, 2017
    [Twitter] Facebook Corrects Bug That Caused Messenger to Drain Batteries
    Apps Facebook Android Batteries battery life Beta Tests Bugs David Marcus Facebook Messenger messenger TwitterFacebook vice president of messaging products David Marcus  announced in a response to a tweet  that a bug causing the Android application to drain devices’ batteries has been resolved. According to Marcus’ tweet (embedded below), restarting the app should remedy the issue. bestsportnascar @alxpap issue was isolated and fixed server side. If you restart Messenger the problem should be gone now. Very sorry. — David Marcus (@davidmarcus) January 10, 2017.
  • SOCIALTIMES TWITTER  |  WEDNESDAY, JANUARY 11, 2017
    [Twitter] Twitter Dashboard to Shutter Feb. 3
    Twitter is pulling the plug on Twitter Dashboard , the iOS and desktop application it launched last June to help businesses better connect with users. Twitter Dashboard will be closing down on February 3rd. — Twitter Dashboard (@dashboardapp) January 10, 2017. In the future, we hope to bring the best features from Dashboard to the broader Twitter community. — Twitter Dashboard (@dashboardapp) January 10, 2017. In the future, we hope to bring the best features from Dashboard to the broader Twitter community.
  • KATIE LANCE  |  WEDNESDAY, JANUARY 11, 2017
    [Twitter] The #GetSocialSmart Show Episode Two: How to Find Ideas to Post to Social Media
    This week’s episode covers how to think of ideas to post to Facebook, to Twitter, to Instagram, to Snapchat, to Periscope, to Live Video, to all the different places that we could post content to. I’m sharing a couple of my biggest tips (hint, it’s easier than you think!). Here are the two big tips I share in the video: 1. When you get asked a question, either face to face or on the phone or on email or social media, when you get asked a question more than once, write it down. It becomes a source of great content. 2. That’s a huge question. What do you think?
  • JENN'S TREND  |  WEDNESDAY, JANUARY 11, 2017
    [Twitter] How to Effectively Utilize Direct Message Marketing
    Social Media digital marketing direct messaging facebook instagram online marketing social media social media marketing twitterPretty much every social media site out there now has some sort of capacity for direct message communication. Whether for individuals or groups of people, social media companies understand the need to take some communications outside the public space. And for all the marketers who love social media, so many struggle with how to use […]. The post How to Effectively Utilize Direct Message Marketing appeared first on Jenn's Trends.
  • DEVUMI  |  WEDNESDAY, JANUARY 11, 2017
    [Twitter] Social Media Marketing for Musicians: How to Get Fans and Followers
    SoundCloud Tutorials Twitter YouTube content marketing facebook marketing music marketing music promotion online marketing online music marketing social media marketing soundcloud soundcloud marketing soundcloud promotion twitter marketing twitter marketing strategy video marketing youtube marketingThe rise of social media over the last decade has proven to be a boon for many professionals, including those in the arts. It has opened a variety of opportunities for them to present and promote their work to a larger audience.
  • IGNITE SOCIAL MEDIA  |  WEDNESDAY, JANUARY 11, 2017
    [Twitter] 10 Ways to Kick Your Social Media Strategy into Shape in 2017
    Twitter: Videos & GIF’s, polls & how-to/educational tweets with links. “If you fail to plan, you plan to fail.”. Ever heard this saying before? Probably a few thousand times every new year. This saying applies to all of our New Year’s resolutions – getting in shape, becoming financially stable, and yes, your social media strategy, too. In need of some planning tips? Map out in writing the next 10 steps to get your social media on track this year, and you’ll be reaping that ROI before you know it. 1. Prioritize. What are your social media goals? Long-term goals? million likes. 7.
  • CONVINCE & CONVERT  |  WEDNESDAY, JANUARY 11, 2017
    [Twitter] Are You Seizing the Power of Social Media Attribution?
    Let’s say we’re doing this interview, and it’s going to be published on a blog. I’m sure my marketing team is going promote it on the Oktopost Twitter account, our LinkedIn company page, and Facebook page. So if that channel happens to be Twitter or your blog or Facebook, they’re not getting their fair shake when you look at the numbers. And then you might get the more advanced marketers that say, okay, so I’m getting 90 percent of my social traffic from Twitter, five percent from LinkedIn, whatever percentage from Facebook—that’s very generic. Hardly. Daniel:  Yeah.
  • PROBLOGGER  |  WEDNESDAY, JANUARY 11, 2017
    [Twitter] 8 Reasons You’re Losing Money On Your Blog
    If you already have a significant following on platforms like Facebook, Twitter, and LinkedIn, you can disseminate new posts and encourage people to click back to the articles. Follow him on  Twitter  and  LinkedIn. This is a guest contribution from Larry Alton.  . You spend hours and hours of time each week on your blog, but at the end of the month, there’s nothing to show for it in your bank account. In fact, after you add up all of the expenses associated with maintaining your blog, you’ve actually lost some money. What’s the problem? You Never Researched Your Niche.
  • CONVINCE & CONVERT  |  WEDNESDAY, JANUARY 11, 2017
    [Twitter] Why Celebrating Wendy’s Tweets Is All Wrong
    The evisceration of Thuggy-D caused digital and traditional media alike to celebrate Wendy’s victory in this “Twitter beef” including an entire segment on Anderson Cooper that played like a Jimmy Fallon bit, if Fallon were still in middle school and had no talent: Yeah, Wendy’s was funny and quick and put the guy in his place, and it worked out for them that one time. But just a week later, the Wendy’s social team spread a white nationalist symbol on Twitter when they off-handedly posted a Pepe the Frog photo in response to a fan request.
  • SIMPLY MEASURED  |  TUESDAY, JANUARY 10, 2017
    [Twitter] 5 Findings From Wendy’s Epic Week on Twitter
    Last week, my boss sent over this article about Wendy’s Twitter exchange with Thuggy-D and asked me to analyze how has it impacted the brand on that platform. collected the data for the brand’s Twitter handle , and started looking at the tweets that Wendy’s sent out in the last week. The next time I looked at the clock, I had spent over an hour just reading through their mentions and responses, and wondering just how hilarious a Twitter feed can get…Also, why was I never told that Wendy’s could help with geometry homework? Using Tact to Avoid a Twitter Meltdown.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, JANUARY 10, 2017
    [Twitter] NFL Teams on Facebook, Twitter and Instagram, Weeks 16-18
    Rare and, as it turns out, short-lived playoff appearances for the Miami Dolphins  and Oakland Raiders  led those two National Football League  clubs to the top spots in growth on Facebook and Twitter, respectively, during weeks 16 through 18 of the season. Social marketing firm Unmetric  analyzed all of the NFL teams on Facebook, Twitter and Instagram from Dec. Other findings by Unmetric  included: The Cowboys also led in Instagram growth and Twitter engagement. The Kansas City Chiefs  were tops in Facebook engagement, while the same was true for the Patriots on Instagram.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, JANUARY 10, 2017
    [Twitter] Clemson’s National Championship-Winning Touchdown Rocks Twitter
    Clemson University  defeated the University of Alabama  Monday night to win college football’s National Championship , and not surprisingly, the game-winning touchdown was the biggest moment on Twitter. Twitter also shared some of the best tweets related to the game, as well as a Twitter Moment , in a blog post : Tide Rolled, 35-31. Readers: Did you interact on Twitter during the National Championship game Monday night? Image on homepage courtesy of Clemson Football Twitter account. Howard Sports Twitter Moments University of Alabama VideosRenfrow.
  • PEG FITZPATRICK  |  TUESDAY, JANUARY 10, 2017
    [Twitter] How to Unlock the Key to Instagram Engagement
    Consider this shocking stat: 92% of all social engagement is happening on Instagram vs 7% on Facebook and 1% on Twitter based on the L2 Intelligence Report: Social Platforms 2017. The key to Instagram engagement is TIME. Visual storytelling and conversation starting combined with the right mix of when to post and what to post creates Instagram gold. T – Time. Are you posting at the right time? Are you giving Instagram enough time to make a difference? I – Intent. Time to stop your random acts of posting on the Gram. Responding to comments on your post is important.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, JANUARY 10, 2017
    [Twitter] How to Achieve Grade A Customer Care in 2017
    When responding to your fans on Facebook or Twitter, make sure to be knowledgeable in what they’re asking about and try to offer resources and answers to truly address their issue or concern. As 2017 is revving up into full gear, you may find yourself looking at your social media channels and asking, “How can I improve the experience my customers have on my channels?” Having A+ customer service on social media is essential for building a strong relationship with customers. Be Personable. Adding that personal flair to your responses can make the experience far more enjoyable for them.
  • DEVUMI  |  TUESDAY, JANUARY 10, 2017
    [Twitter] Social Media for Doctors: Connect with your Patients in the Digital Era
    Facebook Linkedin Twitter YouTube business content marketing facebook marketing linkedin marketing online marketing social media marketing twitter twitter followers twitter for business twitter for small business twitter marketing twitter marketing strategy video marketing youtube marketingSocial media has become an integral part of people’s daily lives. So much so that professionals also use it to connect with clients. Social media for doctors has become even more essential. Not only for business, but also for fulfilling their mission.
  • AGORA PULSE  |  TUESDAY, JANUARY 10, 2017
    [Twitter] How to Find Social Media Influencers with Ease
    Instagram and Twitter Hashtags. On Instagram and Twitter, groups exist, but not in the way you’d think with a feature built by the platform developers specifically for groups. One way people form tribes on Instagram and Twitter is through the use of hashtags. Just If someone has 50,000 Twitter followers because they talk about baking tips, it may be a waste of your time to reach out to them to talk about your baby clothes line (unless you can convince them the “bun in the oven” joke would be hilarious). An influencer is someone who can get others to take action.
  • SOCIALTIMES FACEBOOK  |  MONDAY, JANUARY 9, 2017
    [Twitter] Nielsen Social Content Ratings, Week of Jan. 2: Golden Globes Dominate
    million total interactions across Facebook and Twitter, more than 10 times the total of ABC’s The Bachelor , which placed second with 934,000. million total interactions across Facebook and Twitter. Facebook Twitter 74th Annual Golden Globe Awards ABC basketball college basketball college football football Golden Globe Awards Golden Globes Green Bay Packers hockey National Football League National Hockey League nbc NCAA New York Giants NFL NHL Nielsen Nielsen Social Content Ratings Sports The BachelorThe Golden Globes on NBC drew 10.1
  • BUFFER SOCIAL  |  MONDAY, JANUARY 9, 2017
    [Twitter] How to Use Facebook Advertising to Grow Your Brand or Business – Mari Smith [SSM023]
    We’d love to connect with you at  @buffer on Twitter  or with the hashtag #bufferpodcast. Did you know that more than 30 billion pieces of content are shared on Facebook every single month? That’s a lot of content! As marketers and brands, we sure have our work cut out for us in terms of getting our content in front of potential customers. Even the best of the best pages are only organically reaching around  2% – 8%  of their total Page’s audience base! That’s where the power of Facebook Advertising comes into play. This episode is available on: iTunes.
  • SOCIALTIMES FACEBOOK  |  MONDAY, JANUARY 9, 2017
    [Twitter] 74th Annual Golden Globe Awards: Meryl Streep, La La Land Rule Facebook, Twitter
    DeMille Award  was the most-talked-about moment on Facebook and Twitter during the 74th Annual Golden Globe Awards  Sunday night. As for Twitter, Sunday night’s most-tweeted-about moments were: Streep’s acceptance speech. Twitter senior talent and lifestyle partnerships manager Kate Bowen also shared the tweets below of celebrities getting ready for the Golden Globes in a blog post : all the necessities for #GoldenGlobes #ERedCarpet prep right now pic.twitter.com/wyVq9fuW5p. Facebook Twitter 74th Annual Golden Globe Awards atlanta Casey Affleck Cecil B. Cecil B.
  • IGNITE SOCIAL MEDIA  |  MONDAY, JANUARY 9, 2017
    [Twitter] Out With the Old and In With the New | Social You Should Know
    Federico Viticci , Founder and Editor-in-Chief of Macstories, shared his  farewell to Google’s AMP  via Twitter. Accelerated It’s officially 2017, and with the new year comes new news. MacStories says out with the oldish while Forbes’ millennial trends say in with the newish. All All this and more in this week’s Social You Should Know. MacStories Tells Google’s AMP to Beat It. Whether they were just jumping the gun or being a trendsetter, 2017 started with MacStories cleaning house, so to speak.  It’ll be interesting to see if others follow suit. 2016 in Memoriam.
  • SPROUT SOCIAL  |  MONDAY, JANUARY 9, 2017
    [Twitter] Measuring the Best Times to Post on Social Media
    Jump to Twitter. Best Time to Post on Twitter. Twitter is still one of the fastest ways businesses communicate with customers via social media. To gain better insights on the network, here are a few interesting facts about the best times to post to Twitter: Monday Through Thursday are the strongest days to post. Things to Know Before Posting to Twitter. Like we mentioned before, Twitter is complicated and moves at a lightning pace. For Twitter try to limit your promotional content and instead, be ready to engage with users. Jump to Instagram.
  • TWIST IMAGE  |  SUNDAY, JANUARY 8, 2017
    [Twitter] Beyond Advertising With Catharine Hays - This Week's Six Pixels Of Separation Podcast
    twitter. advertising advertisingpodcast att audio b2bmarketing beyondadvertising blog blogging brand branding businessblog businessbook businesspodcast businessthinker catharinehays davidusher digitalmarketing digitalmarketingagency digitalmarketingblog facebook futureofadvertisingprogram google itunes jwalterthompson jerrywind jwt leadershippodcast managementpodcast marketing marketingblog marketingpodcast mirum mirumagency mirumagencyblog mirumblog socialmedia twitter whartonschool wpp yoramwindWhat comes after advertising? Is there anything after advertising? audio. blogging.
  • SOCIALTIMES TWITTER  |  FRIDAY, JANUARY 6, 2017
    [Twitter] Airbnb Dives Into Live 360 Video on Twitter, Periscope
    Airbnb  became one of the first brands to take advantage of live 360 video on Twitter and Periscope , which debuted last week. Airbnb head of social, Americas Jasmine Atherton said in an email to SocialTimes: What’s unique about bringing Airbnb experiences and homes onto the live space on Twitter and Periscope is that we’re able to bring people together. Live 360 on Periscope and Twitter is a perfect way to bring that to people no matter where they are. Readers: Have you spotted any live 360 videos on Twitter or Periscope? Friday (Jan. 6) at 11 a.m.
  • SOCIALTIMES TWITTER  |  FRIDAY, JANUARY 6, 2017
    [Twitter] Twitter Adds Checkmarks for Verified Accounts to Timeline
    Twitter users no longer have to access other users’ profiles to determine whether or not their accounts are verified. Mullin believes the move by Twitter will benefit journalists in the wake of the controversy over fake news  on Facebook and other social networks. Readers: Are you seeing verified checkmarks in your Twitter timelines? Twitter Benjamin Mullin Facebook fake news Journalists Media Poynter timeline verified accounts Verified ProfilesScreenshot courtesy of Benjamin Mullin, Poynter.
  • PROBLOGGER  |  FRIDAY, JANUARY 6, 2017
    [Twitter] Start With a Bang – Things You can Do to Set Yourself up For Your Best Year of Blogging Yet!
    Just please – PLEASE don’t do auto DMs on Twitter or bot-like comments on Instagram. There’s nothing like the dawn of a new year to get the adrenaline pumping, the motivation at DEFCON level, and the desire to do everything right like a new year’s resolution on steroids when it comes to our blogs. Maybe this is the year we get our big break if we just work hard enough! like to do somewhat of a spring clean of my blog at the beginning of the year, while I’ve got a bit of time over the holiday break, and also while I’m in the mood. Dream a dream.
  • SIMPLY MEASURED  |  THURSDAY, JANUARY 5, 2017
    [Twitter] The Most Surprising Things About Marriott on Twitter
    We have been tracking Marriott’s main social profile on Twitter over the last quarter of 2016 to understand how this iconic brand reaches its followers on this platform. Important to note here is that Marriott has several Twitter profiles for their various brands. This is  reflected in the brand’s activity on Twitter. Twitter has proven to be an ideal platform for customer service, since it moves in real time and allows two-way communication between  brands and their followers, helping build meaningful relationships with the audience. Here’s what we found. 1.
  • TWIST IMAGE  |  THURSDAY, JANUARY 5, 2017
    [Twitter] Six Links Worthy Of Your Attention #342
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Future List - The Information. Jessica Lessin 's The Information may become the gift I give myself this holiday season. They've worked out the fine balance between private analyst firm and shareable newsletter. Good in part because of its criteria and visualization." Alistair for Hugh).
  • TWIST IMAGE  |  THURSDAY, JANUARY 5, 2017
    [Twitter] The Medium Is/Is Not The Message
    He then went on to help launch Twitter. twitter. Finding the right place to get your content to resonate has never been easier. Still, finding the right place for your content to resonate has never been harder. Let's go back. Let's go way back. In the late eighties, I was a journalist (though, I always preferred the title "music writer", I felt that the title of "journalist" was a little too pompous for the work that I was doing). This was long before connectivity, as it is today. Fax machines were still nascent and hardly being used by publishers, journalists and companies.
  • SOCIALTIMES TWITTER  |  THURSDAY, JANUARY 5, 2017
    [Twitter] Fore! Twitter to Livestream Early Round PGA Tour Tournament Play
    Early round action from  PGA Tour  tournaments will be livestreamed exclusively on Twitter as part of a partnership between the golf organization and the social network. There's more live golf coming to Twitter in 2017. The partnership between Twitter and the PGA Tour also includes an extension of the current Amplify  arrangement, under which the golf organization will provide more highlight videos and original content for Twitter and Periscope. Readers: Are you ready to tee up livestreamed PGA Tour coverage on Twitter? Enjoying @PGATOURLIVE ?
  • SOCIAL SELLING MASTERS  |  THURSDAY, JANUARY 5, 2017
    [Twitter] The ABC’s of Business: Always Be Connecting
    Needless to say, many salespeople and entrepreneurs… Continue Reading → Lead Generation Linkedin Tips Prospecting Social Selling Best Practices TwitterTo be successful in sales requires that you continuously work to build new relationships. Social Social selling can be enormously beneficial for directly reaching out to these buyers, while simultaneously persuading them to become your customer.
  • DEVUMI  |  THURSDAY, JANUARY 5, 2017
    [Twitter] How to Sell on Etsy: Branding, Social Media, & Success
    Pinterest Resource Twitter content marketing hashtag marketing online marketing pinterest pinterest board strategy pinterest business account pinterest marketing pinterest strategy social media marketing twitter twitter for business twitter for small business twitter marketingLearning how to sell on Etsy is a goal of many crafters. The online platform has become ubiquitous in the crafting and hobby world, and with good reason. There are dozens of businesses on it making very good money, and hundreds more that are still growing.
  • SPROUT SOCIAL  |  THURSDAY, JANUARY 5, 2017
    [Twitter] Stay Scrappy: Sprout Hack Week 2016
    In 2015, some of our projects included initial versions of Landscape, a free social media image resizing tool , Twitter Suggested Replies using machine learning and a Slack integration for Bambu , our employee advocacy platform. For one week each December, all of us at Sprout take a break from our usual jobs and take part in Hack Week. During this week, we try our hands at new skills; we brush up on old ones; we make new friends and new discoveries. We rediscover what it’s like to have no boundaries but time and our own ingenuity. We embody a core Sprout value: We stay scrappy.
  • SOCIALTIMES TWITTER  |  THURSDAY, JANUARY 5, 2017
    [Twitter] Vine Out, Vine Camera In Jan. 17
    Twitter announced in October  that it was scrapping stand-alone video application Vine, and it said last month that it would be replaced by pared-down app Vine Camera. Vine Camera will still enable users to create 6.5-second looping videos and share them to Twitter or save them to their smartphones. In order to transfer followers, Vine and Twitter accounts must be public, and they must be linked in users’ settings. Apps Twitter Captions Comments Email followers GIFs Giphy Jon Russell Likes Revines Techcrunch Video Messages Videos Vine vine cameraNow we know when.
  • PAM MOORE  |  WEDNESDAY, JANUARY 4, 2017
    [Twitter] Social Media Success Requires a Marriage, Not a One Night Stand
    They setup their primary social channels on platforms such as Facebook, Twitter and Instagram. As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. When we want something, we want it now. We don’t want to wait in line or even wait for a mobile web page to load on our device. When consumers are inconvenienced by a wait of any kind they’ll head straight to the next website, store or skip the purchase all together. Bottom line, there is value in time. Business and marketing leaders aren’t much different. Need help?
  • SIMPLY MEASURED  |  WEDNESDAY, JANUARY 4, 2017
    [Twitter] [INFOGRAPHIC] Social Media’s New Year Resolutions for 2017
    Twitter was the most popular platform to discuss New Year’s resolutions . We are already four days into 2017. How are your resolutions holding up? Whatever your personal resolutions may be, it’s always encouraging to know that others are working towards similar goals. Below is a snapshot of the top resolutions made for 2017 on social media. We hope it helps you find inspiration to pursue yours. Here are some other findings from our analysis of New Year’s resolutions on social media. Over a quarter (27%) of New Year Resolutions were made a day before the new year.
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, JANUARY 4, 2017
    [Twitter] Nielsen Social Content Ratings, Week of Dec. 26: Dick Clark’s New Year’s Rockin’ Eve Rules
    The New Year’s Eve special dominated the series and specials list, with its 3.802 million total interactions across Facebook and Twitter more than 10 times the total of the second-place finisher, WWE Monday Night Raw  on USA Network, at 353,000. Dick Clark’s New Year’s Rockin’ Eve With Ryan Seacrest on ABC topped the Nielsen Social Content Ratings  for TV series and specials for the week of Dec. Meanwhile, the National Football League  was forced to share the spotlight in the sports category with college football bowl games and a mixed-martial-arts pay-per-view event.
  • SPIN SUCKS  |  WEDNESDAY, JANUARY 4, 2017
    [Twitter] Who is Best to Execute Millennial Marketing? The Answer is Obvious.
    Marketing craft authentic campaigns to reach Millennials digital lifestyle facebook give your Millennial employees the freedom to innovate how millennials use social media how to reach millennials instagram leverage your younger team Marketing to Millennials Millennial demographic millennials marketing Millennials shopping habits millennials use social media to connect with brands Reach Millennials Snapchat Twitter your Millennial staff membersThe Millennial market can be fickle. However the youngest members in your team can be a golden opportunity to help you reach their peers.
  • SPROUT SOCIAL  |  WEDNESDAY, JANUARY 4, 2017
    [Twitter] 6 Social Media Trends That Will Take Over 2017
    Even though Twitter’s possible sale in 2016 worried some marketers, VentureBeat showed Q3 advertising revenue grew from $513 in 2015 to $545 million in 2016. In 2016 Instagram launched its Business Tools feature, which works in the same vein as Twitter Analytics and Facebook Insights. There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us. AI Lenses for Facebook & Instagram. VentureBeat ). BotList ).
  • ARI HERZOG  |  WEDNESDAY, JANUARY 4, 2017
    [Twitter] Fact-Checking and Spinning Trump on Twitter
    I recently created a Twitter list all about President-elect Donald Trump. Digital Political TwitterThe list comprises three accounts: Trump himself who writes about everything under the sun, The Washington Post fact-checking team that provides true/false accuracy, and an anonymous third-party that provides humorous spin. Here’s an example of the three in action: The "Intelligence" briefing on so-called "Russian hacking" was delayed until Friday, perhaps more time needed to build a case. Very strange! — Donald J. Trump (@realDonaldTrump) January 4, 2017.
  • PROBLOGGER  |  WEDNESDAY, JANUARY 4, 2017
    [Twitter] New Year Reboot: Make This Your Most Productive Year Yet
    So when I tell myself, “at 10:00 a.m., I’m going to write that blog post,” at 10:00 I don’t allow myself to think that while I’m writing, I can also clean my desk, check email, post on Twitter, go over my calendar, or indulge in my personal favorite, do “research.” At the designated time, I do the task that I’ve identified, or I stare at the ceiling. 2017 is your year! If you are working on your productivity for the new year, feel free to look through our Be Productive portal. If you’re a blogger, and you work from home, it can be tough to stay productive and creative. BONUS. Essential!
  • SOCIALTIMES TWITTER  |  TUESDAY, JANUARY 3, 2017
    [Twitter] Twitter to Livestream Red Carpet at 74th Annual Golden Globe Awards
    The 74th Annual Golden Globe Awards  will be handed out Jan. 8, and all of the red carpet action will be livestreamed on Twitter that evening. ET, and Twitter will be live on the red carpet from 3 p.m. Watch the #GoldenGlobes Red Carpet LIVE right here on Twitter! — Twitter (@Twitter) January 3, 2017. via goldenglobes.twitter.com , Twitter Moments  and @goldenglobes. With the community that Twitter has built, together we will bring the magic of the Golden Globe Awards red carpet to the homes and eyes of aspiring storytellers across the country.
  • SOCIALMEDIA.BIZ  |  TUESDAY, JANUARY 3, 2017
    [Twitter] How to Convert Blog Visitors to Social Media Followers
    But Hubspot wanted to confirm this so they conducted a study and found that as sites gain more Twitter followers and Facebook fans, they also gain more traffic as their Alexa Rank goes up. When I tweet this post the above tweet appears and as you can see it contains the post title, a link to the post and Canva’s Twitter handle. Being mentioned several times by influencers on Twitter will also improve credibility. You should be able to set your tweet button to mention your Twitter handle in seconds if you are using a tool like Shareaholic or something similar.
  • SOCIALTIMES TWITTER  |  TUESDAY, JANUARY 3, 2017
    [Twitter] Twitter Managing Director for China Kathy Chen Out After Eight Months
    It seems these days that eight months in Twitter’s executive ranks makes one a grizzled veteran. Chen announced her departure via tweet , naturally: 1/12 Hi everyone, I have some updates to share with you about Twitter's Greater China business. 3/12 Great China is one of our fastest growing revenue markets in Asia Pacific for Twitter today and we remain committed to this market. 7/12 Now that the Twitter APAC team is working directly with Chinese advertisers, this is the right time for me to leave the company. Revolving door Twitter China Kathy Chen Microsoft
  • SPROUT SOCIAL  |  TUESDAY, JANUARY 3, 2017
    [Twitter] #SproutChat Calendar: Upcoming Topics for January 2017
    Check out the topics for January and join in on the conversation on Twitter. Will Twitter launch new features to re–engage users? Cheers to 2017! We’re excited to get this year started with #SproutChat. Simply follow the hashtag every Wednesday from 2—3 p.m. CST to engage with Team Sprout and our broader Sprout Community. Join our Facebook community for weekly notifications or take note on the topics and dates below. January 4, 2017: Maintaining a Social Media CRM. Sprout Product Focus: Social CRM. January 11, 2017: Social Media Trends for 2017. New Year, new trends!
  • SOCIAL SELLING MASTERS  |  TUESDAY, JANUARY 3, 2017
    [Twitter] The 5 Benefits of Using Video Content for Sales and Social Selling
    It is no secret that the Internet can… Continue Reading → Lead Generation Linkedin Tips Prospecting Social Selling Best Practices Twitter LinkedIn Social sellingWhether you are in sales or marketing, it is absolutely important to spread your reach as wide as humanly possible. This requires a little thinking outside of the box on your behalf.
  • WAXING UNLYRICAL  |  TUESDAY, JANUARY 3, 2017
    [Twitter] In 2017, Look to the Rainbow
    About four years ago, I wanted to start doing custom holiday cards, featuring “Cartoon Shonali” and the Birdie, whom many of you may recognize as my homage to Twitter, because of how that particular platform introduced me to the wonders of the social space. Twitter Facebook Google+ LinkedIn In 2017, Look to the Rainbow. “2016, did the door hit you on the way out?” ” A lot has been said, and written, and commented on, about what a crap year 2016 was, and how relieved people would be to say “buh-bye” to it (including me). And folks loved it.
  • SOCIALTIMES TWITTER  |  TUESDAY, JANUARY 3, 2017
    [Twitter] CES 2017: Twitter, CTA, Conversable Team Up on CES Twitter Guide
    Attending CES  can be an overwhelming experience, but the Consumer Technology Association, Twitter and Conversable  teamed up on a solution to combat the confusion. Starting a direct message on Twitter with @CES  will give users access to the new CES Twitter Guide, where they can access information on top hashtags, company booth and event locations, speaker schedules and answers to frequently asked questions, as well as connect with the CES social team for “human assistance.”. through 6 at 4:30 p.m. PT/7:30 p.m. PT/5:15 p.m. CES 2017 will take place in Las Vegas Jan.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, JANUARY 3, 2017
    [Twitter] A Look at Social Video’s Big, Bright (and Somewhat Uncertain) Future
    Twitter competed aggressively with Facebook for the rights to stream Thursday Night Football in partnership with the National Football League , and such face-offs will occur more often as sports franchises re-evaluate their cable contracts. Twitter may also undergo an evolution, perhaps being purchased by a cable provider or a corporation looking to use the platform to maintain relevance. Facebook has done it again–at least, it’s about to. It’s never been the platform that rests on its laurels. Now, it stands at the forefront of a video revolution.
  • AGORA PULSE  |  TUESDAY, JANUARY 3, 2017
    [Twitter] Why Can’t Social Media Tools Post Directly to Instagram?
    For example, you can schedule posts for Twitter not just because Agorapulse provides that service, but because Twitter allows Agorapulse to take that action. It’s up to Twitter to allow a third-party software tool to provide users with that functionality. Currently, no third-party tools can automatically post scheduled content to your Instagram profile. Truth is, it’s not the tools’ fault; Instagram doesn’t allow any tool the functionality to post directly to Instagram because of its limited API. What is an API? Agorapulse’s Reports feature visualizes the answer for you.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, JANUARY 3, 2017
    [Twitter] Best Practices for 2017 Social Media Buying
    Twitter is great at providing benchmarks while Facebooks offers none. We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying. Invest in Instagram. Opened to all advertisers last year, Instagram is turning out to be what marketers hoped for and more. Not only does it leverage Facebook’s robust media buying platform, it is also quickly adding products and showing efficient CPMs, CPCs and CTRs. reengage).
  • PROBLOGGER  |  TUESDAY, JANUARY 3, 2017
    [Twitter] New Year Reboot: Advanced Techniques for Making Money on Your Blog
    You can find unique family travel insights at her award-winning travel blog , follow her on Facebook , Pinterest or catch her tweeting on Twitter. 2017 is your year! If you’re thinking of starting a blog, levelling up on your blog, or are looking to take your blog in a new direction, we are deep-diving into our content archives this week for the best posts to help you do just that. Making money on your blog is the goal for many ProBlogger readers, and as we’ve learned over the years, there isn’t only one way of doing it. You never know what you might find! So buckle up.
  • SOCIALFISH  |  TUESDAY, JANUARY 3, 2017
    [Twitter] The Importance of Marketing Diversification
    Twitter? This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the third in a series of posts with great advice about content marketing. Check out the first and second posts! ——– It is no secret that your audience no longer resides within one channel. Twenty years ago, all you needed was an effective direct mail plan. Retail, Frequency, and Monetary (RFM) was king, and you could leverage that to intelligently segment your audience to deliver mail pieces that were more relatable. It was revolutionary! Do you subscribe to emails from them?
  • PROACTIVE REPORT  |  MONDAY, JANUARY 2, 2017
    [Twitter] How Fake News Affects PR
    Follow me on Twitter. Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue. This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media. Facebook and Google were so alarmed by this flood of fake news that they announced they will be cracking down on fake news stories.  Fake news hurts PR by lessening trust in all media. Fake News vs Bad News. How to Spot Fake News.
  • PROBLOGGER  |  MONDAY, JANUARY 2, 2017
    [Twitter] New Year Reboot: Make More Time to Write
    Putting writing first could mean: You use the first hour of your work day for your project … trust me, Twitter and Facebook can wait for an hour. Try This: Look at your non-writing activities and save some time there too: 10 minutes per day on Twitter and Facebook, instead of 30, could well get you the same results. 2017 is your year! If you’re thinking of starting a blog, levelling up on your blog, or are looking to take your blog in a new direction, we are deep-diving into our content archives this week for the best posts to help you do just that. Sound familiar? Cut out….
  • TWIST IMAGE  |  SUNDAY, JANUARY 1, 2017
    [Twitter] Fresh Business Thinking With Seth Godin - This Week's Six Pixels Of Separation Podcast
    twitter. advertising advertisingpodcast altmba audio author bestseller blog blogging brand branding businessblog businessbook businesspodcast businessthinker davidusher digitalmarketing digitalmarketingagency digitalmarketingblog facebook google itunes jwalterthompson jwt leadershippodcast managementpodcast marketing marketingblog marketingpodcast mirum mirumagency mirumagencyblog mirumblog sethgodin socialmedia twitter udemy whatdoesitsoundslikewhenyouchangeyourmind wppEpisode #547 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. altmba.
  • TWIST IMAGE  |  SATURDAY, DECEMBER 31, 2016
    [Twitter] Six Links Worthy Of Your Attention #341
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Coal Is Dying - Coal Country Doesn't Have To: Creating The Post-Coal Economy In Appalachia - Fast Company. "We need more reporting like this. good, long, personal read into the heartbreaking circumstances in the Rural East." Alistair for Hugh). Alistair for Mitch). Hugh for Alistair).
  • SOCIALLY SORTED  |  FRIDAY, DECEMBER 30, 2016
    [Twitter] 4 Easy Infographic Template Tools for Stunning Infographics
    When was the last time you could say that about your posts on Twitter or Facebook or Instagram? Their infographics are not super long, which is great as they share easily on blogs, Facbebook, Twitter, as well as Pinterest of course. Want to use easy Infographic Template Tools to create stunning infographics… but don’t know where to start? . Infographics are a proven way to attract attention and traffic to your website over many years.   . For many years now I have been a big fan of infographics. Or this one for Razor Social.  Or this one on my blog. Like what you see?
  • TWIST IMAGE  |  FRIDAY, DECEMBER 30, 2016
    [Twitter] When Technology Knows More Than You
    Maybe this is why stuff like YouTube , Twitter , etc. twitter. What really gets you excited about technology? Personally, it's one simple (yet complex) thing: technology blows my mind when it knows (and does) more than a human ever could. never really blew me away. Streaming videos online or following people in 120 characters or less. not exactly stuff we didn't see/imagine before. Not exactly transformative technology. Sure, it's lots of smarts, and it's two types of online technologies that I love deeply, but it never got me excited. That's the promise of Big Data. Not anymore.
  • SIMPLY MEASURED  |  THURSDAY, DECEMBER 29, 2016
    [Twitter] 5 Instagram Audience Development Strategies From The New York Times
    They have since strengthened their presence on Twitter and Facebook, and created a solid presence on Instagram. When was the last time you held a real physical newspaper? Chances are much higher that you get your daily news fix from a smartphone, tablet, or laptop. This shift to digital media, accelerated by a decline in advertising revenue from print media, has flipped the newspaper business onto its head. No one is untouched, even a prestigious publication like The New York Times. The award-winning newspaper occupies an enviable spot in the media industry. Source: The New York Times.
  • SOCIALTIMES TWITTER  |  THURSDAY, DECEMBER 29, 2016
    [Twitter] Jack Dorsey to Users: What Do You Want From Twitter in 2017?
    Co-founder and CEO Jack Dorsey  wants to know what Twitter users would like to see from the social network in 2017. Dorsey sought suggestions via tweet , using the hashtag #Twitter2017: Following in the footsteps of ( Airbnb  co-founder) Brian Chesky : what’s the most important thing you want to see Twitter improve or create in 2017? Following in the footsteps of Brian Chesky: what's the most important thing you want to see Twitter improve or create in 2017? Readers: What improvements or new features would you like to see out of Twitter in 2017?
  • DEVUMI  |  THURSDAY, DECEMBER 29, 2016
    [Twitter] How To Keep Track Of Your Video Marketing ROI: Profitable Online Video
    Experiments Marketing Vimeo YouTube content marketing twitter marketing video marketing vimeo marketing youtube marketing youtube strategy youtube video marketingVideo marketing is one of the biggest developments in business marketing in recent years. With it, you are able to reach out to more people and provide more information than other marketing methods. This is why it is often recommended as part of your business’ overall promotional strategy. But one question those just coming into […].
  • SOCIALTIMES TWITTER  |  THURSDAY, DECEMBER 29, 2016
    [Twitter] Periscope Introduces Support for Live 360 Video
    The update will allow users to watch live 360-degree broadcasts on both Periscope and Twitter. While watching one of these live broadcasts on Periscope or Twitter, a user will be able to change the point of view by moving their device or tapping and swiping around the screen. Twitter Web Video 360 Video 360 Videos 360-Degree Videos Android android apps Applications apps Facebook Google Play iOS iOS apps iTunes App Store Live 360 Live 360 Video Live Videos Livestreaming Livestreaming Apps Periscope YouTubeInterested users can join a wait list for the feature here.
  • SPIN SUCKS  |  THURSDAY, DECEMBER 29, 2016
    [Twitter] Eleven Ways to Rock Your Twitter Chat Guest Slot
    Preparing for a Twitter Chat? With dozens of participants and hundreds of tweets over the course of the hour, Twitter chats can be overwhelming. Erika Heald put together some recommendations for how to get the most out of your Twitter Chat guest slot. The post Eleven Ways to Rock Your Twitter Chat Guest Slot appeared first on Spin Sucks. Related Stories Avoid These Common Mistakes In Twitter Chats Digital Dinosaur to Digital Savvy: How Social Media Transformed My Career Gin and Topics: The Last Episode of 2016.
  • KATIE LANCE  |  WEDNESDAY, DECEMBER 28, 2016
    [Twitter] 7 Tips to Rock Your Social Media Strategy in 2017
    For some of you, it will be Facebook and Instagram, others it will be Facebook and Snapchat or maybe for others it’s Twitter, YouTube and Facebook. Create 3-5 Twitter graphics  about that one post and share those graphics over the course of 1-2 weeks. Twitter: Go to Twitter and pull up one of your lists – perhaps your local Media list and find one or two great articles that you can re-tweet. Blog 2017 social media facebook instagram linkedin pinterest real estate snapchat social media plan social media strategy social media training twitter
  • SOCIALTIMES TWITTER  |  WEDNESDAY, DECEMBER 28, 2016
    [Twitter] Twitter Rings In the New Year With Stickers, Fireworks Emoji
    Twitter is letting its users say farewell to 2016 and welcome 2017 with stickers  and a hashtag-triggered emoji. — Twitter (@twitter) December 28, 2016. Twitter #HappyNewYear Emoji emojis Hashtag Triggered Emoji Hashtags New Year New Year's Day New Year's Eve stickersThe social network introduced the New Year goodies in a tweet , and the hashtag #HappyNewYear will automatically add a fireworks emoji to tweets. Readers: Are you ready for 2017? New year, new you, new #Stickers. HappyNewYear pic.twitter.com/TbiU9xDcAh.
  • TWIST IMAGE  |  WEDNESDAY, DECEMBER 28, 2016
    [Twitter] Math Is Hard. Or How To Make Your Advertising Count
    Well, it seems like we're living in a world where Facebook had mis-reported how much time users were spending watching videos, then an issue with overall video performance, then engagement numbers for links and live videos, then problems with traffic to Instant Articles and some other measurement challenges. A few days back, Twitter came forward and admitted that their Android app overstated video advertising metrics by as much as 35% due to a technical error. twitter. At what point will advertisers hold the publishers really accountable? how did so much go so wrong? ad format.
  • SPROUT SOCIAL  |  WEDNESDAY, DECEMBER 28, 2016
    [Twitter] 10 Standout Social Media Marketing Examples From 2016
    Taco Bell combined Snapchat, Twitter and television in a single strategy to reach more people and appeal to different audiences. With the year coming to a close, it’s time set your eyes toward 2017. What social media tactics and strategies do you have planned for the new year? In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Instead of copying these examples, use them as inspiration. BarkBox. From their “Congratulations! Why It Worked. Then build your strategy around that. Burberry.
  • SPIN SUCKS  |  WEDNESDAY, DECEMBER 28, 2016
    [Twitter] What’s Behind the Reticence in Measuring PR?
    goals Twitter followers what is effective measurement why does measuring PR matter why measure PRYes, we know, you chose PR because you hate math. But here the thing: If you want to earn a place at the executive table, you need to show results. And no, we aren't talking about impressions or AVEs. Effectively measuring PR means tying your work with business results. Pete Salmon has more. The post What’s Behind the Reticence in Measuring PR? appeared first on Spin Sucks.
  • SPIN SUCKS  |  TUESDAY, DECEMBER 27, 2016
    [Twitter] How to Apply SEO Best Practices to the News Release
    The news release is dead! Long live the news release! Maureen Jann has some great tips to show you how to use SEO best practices to increase visibility. The post How to Apply SEO Best Practices to the News Release appeared first on Spin Sucks. Related Stories The Six PR Conferences to Attend in 2017 Nine Great Business Gifts for the PR Professional My Three Favorite PR Stunts (Metrics Not Included).
  • DEVUMI  |  TUESDAY, DECEMBER 27, 2016
    [Twitter] Social Media for Real Estate Agents: Get More Clients
    Business Linkedin Twitter YouTube b2c business content marketing facebook marketing hashtag marketing linkedin marketing online marketing twitter marketing video marketing youtube marketingReal estate, like almost every other professional field in the world, has undergone a major disruption. The digital era is with us, and thanks to that fact social media for real estate agents has taken over most forms of online marketing for this field. Years ago, when the Yellow Pages ruled this planet, realtors relied […].
  • SPROUT SOCIAL  |  TUESDAY, DECEMBER 27, 2016
    [Twitter] How to Optimize Your Social Media Workflow
    responding to Twitter mentions) and not planning, then you may benefit from a social media workflow plan. For example, when you publish a blog post, do you share it automatically to Twitter? Add Twitter Suggested Replies. While this is not exactly a fully automatic process (which is a good thing), loading our Twitter Suggested Replies feature helps cut down on your response time. Alternatively, you could also save searches in Twitter or set up a calendar alert every week to remind yourself to check up on hashtags. Figure out Your Own Productivity Hacks.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, DECEMBER 27, 2016
    [Twitter] RIP: Social Media Networks & Features that Died in 2016
    This will enable users to create 6.5-second looping videos and share them to Twitter or save them to their phones. Users will also be able to transition their Vine followers to Twitter. Meerkat was a first mover in the livestreaming space , but they couldn’t keep up with Facebook and Twitter. Twitter as a Social Network. While still alive, it was a rough year for Twitter. Twitter went through a pretty big restructure which meant their heads of engineering, media, product and Vine have left the company. The social media space saw many changes as well.
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