• BLUE FOCUS MARKETING  |  SATURDAY, AUGUST 30, 2014
    [Twitter] What is a Brand, and why does it matter? New @DavidAaker Book #branding
    To learn more about Aaker on Branding , pick up his book or follow him on Twitter ! 'Now on his ninth book, marketing and branding expert David Aaker (@ DavidAaker ) hardly needs any introduction. Indeed, Aaker has contributed so much so often to the topic of branding that, by his own admission, getting through it all can be “a bit overwhelming.” Enter Aaker on Branding: 20 Principles That Drive Success , a book designed to be both a standalone guide to the current branding landscape and a consolidation of ideas forwarded in his previous works. But how do you make your brand shine?
  • CONVERSTATIONS  |  SATURDAY, AUGUST 30, 2014
    [Twitter] Identify, Expand, Organize, and Rethink Your Business (LIFT Clips)
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. Learn – How to Identify an Opportunity and Launch Your Business. Can''t see the video in your RSS reader or email? Click Here! Improve – Expanding Our Perception (Improving Our ‘Now’). Can''t see the video in your RSS reader or email? Click Here! Click Here!
  • TWIST IMAGE  |  FRIDAY, AUGUST 29, 2014
    [Twitter] Six Links Worthy Of Your Attention #219
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "This is the sort of thing the Internet is great at. How military gear has changed as a result of technology and how we fight wars, for the last thousand years." " (Alistair for Hugh). The $5 Logo - The Folyo Notebook. "Can you get a well-designed logo for five dollars? The answer? " (Alistair for Mitch). " (Hugh for Alistair).
  • SOCIALNOMICS  |  FRIDAY, AUGUST 29, 2014
    [Twitter] Hospitals Operating with a More Social Approach
    Through Facebook and Twitter, they can send important, new information to a wide range of patients. Hospitals can cut costs with sending information via Twitter, Facebook or other forms of social media. 'When many of us think of social media, we think of teenagers sending pictures and snarky remarks, or middle-aged women planning high school reunions and sharing their kids’ latest achievements. However, there is much more to it. Most businesses these days would be at a loss without social media; it’s a huge marketing facet and one that opens a great informative forum.
  • CONVERSTATIONS  |  FRIDAY, AUGUST 29, 2014
    [Twitter] Voice of Customer (VoC) Metrics for Small Business
    You can follow Trevor on Twitter or find him in the dog park with his four-legged best friend, Griswold. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Guest Post by Trevor Grey. One thing that I found common with all of my clients was that although their prerequisites were different, they were all looking to launch a VoC program but felt uncertain about the key metrics they should be using. Before they shared their goals with me, I had one piece of advice for all of them, which was not to feel tempted to mimic another company’s Voice of Customer program or metrics.
  • DANNY WHATMOUGH  |  FRIDAY, AUGUST 29, 2014
    [Twitter] ICYMI – Facebook Videos, Hyperlapse, Google Authorship Demise
    Twitter expands ads programme to twelve new countries. tricky week for Macmillan as they are reprimanded on Twitter after jumping on the Ice Bucket meme. Twitter has opened up its Analytics Dashboard to everyone. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Comparethemarket runs first video ads on Facebook. Facebook is cracking down on clickbait headlines. Instagram rolls out new analytics to all advertisers. Campaigns. icymi
  • CONVINCE & CONVERT  |  FRIDAY, AUGUST 29, 2014
    [Twitter] Why Research Is Key to Improving Your Social Media Marketing
    » Social Pros Podcast brand communities content creation content marketing digital marketing social media Social Media Marketing Social Pros twitter 'Tweetable Moments There’s no stop button in social media. marjijsherman Tweet This A New Perspective Marji Sherman joined Kohler last year as their first hired social media expert. This allowed her to come in to a clean slate that she could configure how she saw fit, but it also meant winning the hearts and minds of her colleagues. “ Social media is very visible to everyone within the company,” Marji points out.
  • CONVERSTATIONS  |  FRIDAY, AUGUST 29, 2014
    [Twitter] Social Media Can Boost Your Subscription Business: Here’s How
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Guest Post from  SocialMonsters. Businesses that sell a service via recurring or subscription billing have an ongoing operations and revenue stream to promote and maintain. solid social media marketing plan can position a subscription business like this to grow exponentially and extend promotional reach with online engagement and community building. What Type of Businesses Sell Subscriptions? It’s not difficult to set up a monthly subscription billing model for products and services. It also showed that 80 percent of U.S.
  • JEFF KORHAN  |  FRIDAY, AUGUST 29, 2014
    [Twitter] Social Business: Managing Relationships to Build Personal and Business Brands
    Learn more about Nimble Social CRM at Nimble.com  and on Twitter at @nimble. The best way to reach Jon is on Twitter at @jon_ferrara. Please let your Twitter followers know about this podcast. Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. 'Listen to the Episode Below (00:37:05). Download Audio. iTunes. Stitcher. SoundCloud. Get Weekly Marketing Updates. Discover What is New for Business. This is Episode 6 of  This Old New Business  weekly  business podcast with Jeff Korhan. Then listen in on my conversation with Jon Ferrara. Key Take-Aways.
  • FIREBELLY  |  THURSDAY, AUGUST 28, 2014
    [Twitter] Twitter Analytics For All Users Now Available
    Twitter is finally providing all users with data on their tweets. Blog Social Media Twitter twitter analytics 'Numbers nerds rejoice! Previously, this information was only available to advertisers and a limited number of other users. There are three dashboards of information, including: Tweet activity Measure engagement and learn how to make your tweets more successful. Followers Explore the interests, locations, and.
  • CONVERSTATIONS  |  THURSDAY, AUGUST 28, 2014
    [Twitter] Return Hither
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'So many thoughts. Along with so much to do. It’s not so much a time of short-attention span thinking. In our own defense, with the amount of messages that tug at our senses, living with quick-attention is our protective filter in the war of signal vs. noise. So many thoughts. Where do your thoughts live? Perhaps… a To-Do List. Journal. Index Cards. Post-its. Whiteboard. voice recorder. Yesterday. Tomorrow. wondering what others think. back to the to-do list. shopping. calendar. Return hither. Count to ten.
  • SOCIALNOMICS  |  THURSDAY, AUGUST 28, 2014
    [Twitter] Social Media: The New College Road Map
    Trends in a 2014 Study Breaks Report note that on average 40% of students check Facebook 6+ times a day, while 63% of students check Twitter at least once a day.  Among the Twitter users in this study, 33% of participants check their Twitter account six or more times daily.  'As colleges and universities begin the Fall 2014 semester, there is great preparation to welcome new and returning students.  According to a 2013 College Explorer Study , the average 18-34 year-old college student owns seven tech devices, which is an increase over 2012. 
  • THE REALTIME REPORT  |  THURSDAY, AUGUST 28, 2014
    [Twitter] Weibo Users Embrace ALS #IceBucketChallenge in China; Raise $400,000 To Date
    million times on Twitter. 'The ALS Ice Bucket Challenge has generated a fair amount of debate. Rich Becker sums up the arguments in support and against #IceBucketChallenge here. Whatever your perspective, you can’t argue with the windfall of $88.5 million and 1.9 million new donors that the campaign has raised to date. Today I received an email from a PR firm answering one of the questions I’ve had about the campaign: has the #IceBucketChallenge made a splash outside North America? On China’s Weibo platform, over 1.58 billion people have viewed posts about the topic.
  • SOCIALNOMICS  |  WEDNESDAY, AUGUST 27, 2014
    [Twitter] Is it worth investing in social media?
    Beyond Facebook, the share prices of Twitter, LinkedIn and Yelp had all been on the rise since early May; all those companies are worth billions of dollars despite not yet having produced any profit. As traders attempt to delve into Twitter’s quarterly financials to seek answers on whether it can entice smaller companies to its advertising platform, social and digital professionals can see where the market is going in real time. And Ms. Yellen was probably correct to call out this relatively new sector as over-inflated. Around the time of Ms. Featured Socialnomics
  • SOCIALNOMICS  |  WEDNESDAY, AUGUST 27, 2014
    [Twitter] Leaders in Advocate Marketing: Q&A with Erik Qualman
    How is brand advocacy different on Facebook vs. Twitter? More than just the ability to share deeper content, Facebook also lends itself to deeper relationships, so advocates on Facebook generally have stronger relationships with friends than an advocate on Twitter has with his/her followers. Twitter is an effective broadcast platform, but doesn’t have the same advocacy depth as Facebook due to the short posts and public nature of the platform/followers. 'Last week, we launched our “Leaders in Advocate Marketing” series with Jason falls – you can read the first post here.
  • CONVERSTATIONS  |  WEDNESDAY, AUGUST 27, 2014
    [Twitter] Finding Focus Begets Finer Flow
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Creating and finding a flow is important for many business owners. But But is it really flow they seek? Finding flow as a business owner can be difficult. Phone calls, employee situations, scheduling changes, delivery delays … the tyranny of the urgent seems to beset many owners in their search for “flow” Stop searching for flow – you already have it. It might not be the flow you desire, but if you’re breathing, you’re flowing. In order to find flow, one must first find focus. Poor flow?
  • SOCIALNOMICS  |  WEDNESDAY, AUGUST 27, 2014
    [Twitter] Twitter Takes on Video Advertising
    'Twitter announced last week that, for the first time, it would now feature video advertisements in viewers timelines. After months of trials and liaising with both users and advertisers, Twitter have created a programme that allows brands to easily upload and share videos. Twitter has over 271 million users, not including those who view profiles without an account. Video is an extremely powerful tool for advertisers and with an audience as big as Twitters’ it seems a natural direction to move towards.
  • VIPER CHILL  |  WEDNESDAY, AUGUST 27, 2014
    [Twitter] Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field
    have no doubt they’re building remarketing lists that they can push on Twitter and through Google as well where clicks will be much cheaper. Reading the blogs, watching the Twitter feeds and even going to events is not enough. 'As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Today I would like to introduce one of those people, Matt Prados, to the world. found some people that could build sites and we started selling. London Hotel.
  • SOCIALFISH  |  WEDNESDAY, AUGUST 27, 2014
    [Twitter] Association Social Media: National Business Officers Association (NBOA)
    National Business Officers Association (NBOA) has a presence on Facebook , LinkedIn , Twitter , Google+ , YouTube and Pinterest. Either the CEO or I re-post unanswered questions from NBOA Connect and links to stories that had high click-through rates on Facebook and Twitter. NBOA is affiliated with two Twitter accounts: one in the name of our CEO Jeff Shields ( @shieldsNBOA ) and one with the organization’s moniker ( @NBOAnet ). 1)     First things first – in what department in your organization does your role sit? Who do you report to? blank weekly calendar.
  • JEFF KORHAN  |  WEDNESDAY, AUGUST 27, 2014
    [Twitter] Communicate a Bigger Vision with Content Marketing
    Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. 'If your marketing could only accomplish one thing, what would it be? Retailers would say getting buyers into the store, because that’s where they can best convert interest into favorable outcomes. If conversion happens on your website, you want your marketing to take buyers there. Then what happens? That’s what buyers want to know. Marketing used to open doors. Now it has to go further and communicate what happens once the door is opened , whether that happens on or offline. The Internet is Your Shark Tank.
  • CONVERSTATIONS  |  TUESDAY, AUGUST 26, 2014
    [Twitter] Get Better at Getting Better
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'If you believe that, even as experienced business owners, we should still Always Be Learning , then you probably also are wise to opportunities to get better at getting better. In a similar vein to the practice of Go Get One More , getting better at getting better isn’t as much a practice of perfectionism , as it is a steady stream of improvement, measuring yourself today against yourself prior to today. Being your best is not necessarily a destination, but a continual journey. Get better at getting better. Brain Stew
  • PROBLOGGER  |  TUESDAY, AUGUST 26, 2014
    [Twitter] How to Create Massive Value Content & Blow Your Readers’ Minds
    Your visitors may be finding you from literally anywhere — Facebook, Twitter or another website. 'This is a guest contribution from Pooja Lohana. Let’s face it. Your readers are selfish. The moment they land on your blog, they look for “what’s in it for me?”. And that’s not such a bad thing after all. Knowledge is power. Once you know what they are looking for, you can serve it to them. At the time of writing this, there are 152,000,000 blogs on the Net. That means every half a second, a new blog is created somewhere in the world. But eventually, you will end it all in frustration.
  • CONVERSTATIONS  |  MONDAY, AUGUST 25, 2014
    [Twitter] Showing Off the Benefits of Your Work
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Many small business owners, especially those in small towns, don’t like to show off. When I say things like, Show Off Your Backstory or Show Off Your Customer Testimonials , the hesitation is recognizable. sensible amount of modesty and humility is admirable. However, in business, putting your best under a spotlight is part of the process of doing business. Your front window displays your best merchandise. Your display case spotlights the best you offer, whether it’s baked goods or jewelry. Small Business
  • PROBLOGGER  |  MONDAY, AUGUST 25, 2014
    [Twitter] How to Write Smart Content on Days You’re Feeling Dumb & Distracted
    You can find him on twitter @DholakiyaPratik to discuss on any of these topics. 'This is a guest contribution from  Pratik Dholakiya. It’s Wednesday morning, you barely slept last night, missed your morning coffee because you were running late, and are now sat in front of your computer staring at a blank Word file wondering what on earth you’re going to write about. You know you should get on with the task but your hands don’t move and your brain refuses to boot up. You’re longing for Saturday already, but it’s only the middle of the week. . Yeah, the world is a cruel place. No, really.
  • TWIST IMAGE  |  MONDAY, AUGUST 25, 2014
    [Twitter] Amazon Plus Advertising Equals A Danger To Google
    Did you know that Twitter is putting content into your feed whether you asked for it, followed the individual, or not ? twitter. amazon amazonmedia bethanymota chom977fm chomfm ctrlaltdelete ctrlaltdeletewithmitchjoel digitalmedia fastcompany google googlemaps guestcontributor heatherbackman mathway montrealradio morningshow morningsrockwithterryandheatherb radiosegment radiostation socialmedia soundcloud technology terrydimonte twitter tyleroakley youtube youtubestars 'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 The good folks at CHOM 97.7
  • SOCIALFISH  |  MONDAY, AUGUST 25, 2014
    [Twitter] Teem’d: The New Collaboration Tool
    generate ideas for social media together, adapt them to their local needs and then feed those ideas to post on Facebook, Twitter, Tumblr and LinkedIn. 'This series of posts is for software and app and tech vendors who have new tools they’d like you to know about. Startups are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms. —————  Social Media: The Bottom Line. Social media grows audiences by allowing friends and colleagues to build on their relationships to spread messages that are important to them.
  • SOCIALNOMICS  |  MONDAY, AUGUST 25, 2014
    [Twitter] How can Business Owners Enhance Their Success on Social Media?
    There should be an abundance of sharing buttons at your website, so your visitors can share the content with their friends and followers on Facebook, Pinterest, Google+, Twitter, etc. You can use Twitalyzer to track the usage of hashtags within your account and get great analytics for your Twitter profile. 'It doesn’t matter whether you own a small business or you have already established a successful brand; the charms of social media can enhance everyone’s success! The following tips will help you do that! Image Sizing is Important! Social Share Buttons Add to the Effect!
  • CONVERSTATIONS  |  MONDAY, AUGUST 25, 2014
    [Twitter] Always Going Back to School
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Many parents are experiencing (rejoicing?) the special time of year called “Back to School.” ” For students, teachers, and parents this time of year can be special memory makers. For business owners, going “Back to School” should be an ongoing event for themselves and their team. Barbara Sher said, “You can learn new things at any time in your life if you’re willing to be a beginner. If you actually learn to like being a beginner, the whole world opens up to you.” Research.
  • T2 SOCIAL  |  SUNDAY, AUGUST 24, 2014
    [Twitter] The Three Ts of ContenTTT Creation – Type. Tone. Timing.
    Tell us about it in the comments below or on Twitter ! 'When it comes to content creation, there are a few very important criteria to consider. Your content creation process should not be a fly-by-night approach in the hopes that it resonates with your target audience. Effective content creation and promotion builds off of a carefully laid out content strategy. In order to begin developing and optimizing that strategy, there are several considerations that need to be taken under advisement. Among those, one of the most important is going to be the Three Ts – Type, Tone, Timing.
  • CONVERSTATIONS  |  SUNDAY, AUGUST 24, 2014
    [Twitter] Week in Review August 17 – August 23, 2014: Posts and Podcasts
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Week in Review August 17 – August 23: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks Daily Podcasts. The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in Review: August 23, 2014 from Mike Sansone. You can catch a complete review, in addition to top links to give your small business a L.I.F.T Slide Decks that LIFT.
  • PROBLOGGER  |  SUNDAY, AUGUST 24, 2014
    [Twitter] How to Optimize Your Content for Authorship Success
    Twitter, that always-on social network that is constantly abuzz, and Google+, a social network claimed to offer incredible SEO benefits, offer two incredible ways that complement each other to solidify your digital presence. rel= author”>Joe Smith</a> While you’ve likely heard more than enough about how to optimize your Google+ profile, have you given any consideration to your Twitter account for personal branding and authorship success? Twitter for Authorship? Appearance: Twitter recently unveiled a new design that is big on content and visuals. Genera
  • TWIST IMAGE  |  SUNDAY, AUGUST 24, 2014
    [Twitter] The Efficiency Of Brands
    twitter. advertisingpodcast airbnb altimetergroup blog blogging brand businessbook businesspodcast crowdcompanies davidusher digitalmarketing facebook forrester google itunes jeremiahowyang marketingpodcast twitter uber 'Episode #424 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #424 of Six Pixels Of Separation - The Twist Image Podcast. was in Silicon Valley last month doing some work with Google. arrived a day early and spent an afternoon in Palo Alto with Jeremiah Owyang. Will taxi companies adapt to Uber ?
  • CONVERSTATIONS  |  SUNDAY, AUGUST 24, 2014
    [Twitter] Turn Obstacles into Opportunities (Thoughtography)
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Change is often an obstacle for business owners. As new tools, new rules, or new behaviors presents itself on the road to success, many owners fall prey to the test. History shows us that the greater the test, the greater the testimony. I’ve just begun reading  The Obstacle is the Way by Ryan Holiday. Its beginnings are fast-paced, truth-telling, actionable steps to flip the tables on your trials and turn obstacles into opportunities. Photo on Pixabay by Hans. Consider leaving a comment! Books Thoughtography
  • PAMORAMA  |  SATURDAY, AUGUST 23, 2014
    [Twitter] How to Increase YouTube Engagement [Infographic]
    Follow her on Twitter at @pamdyer. 'Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. t is the second most popular search engine and the third most popular site in the world.  Nielsen says that it reaches more U.S. adults ages 18-34 than any cable network, a sweet spot for advertisers. Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way. Many businesses are daunted by the prospect of using the platform because of the perceived complexity. Select attractive thumbnails. Add annotations.
  • CONVERSTATIONS  |  SATURDAY, AUGUST 23, 2014
    [Twitter] Slide Decks that LIFT
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few decks on SlideShare that might help you in building a better business presence and a smoother work flow. Learn: Why Mobile First? Why Mobile First? 2014 Trends, Statistics and 10 Benefits of a Responsive Website from Brickfish. Improve: How to Make a Point When You Pitch. How To Make A Point from Slides That Rock. Find Flow: Planning, Designing, and Optimizing a Website.
  • CONVERSTATIONS  |  SATURDAY, AUGUST 23, 2014
    [Twitter] Handling Free Advice, Headshots, Complaints, Failure (LIFT Clips)
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. Learn: Headshot Critique by Mike Sansone (not me, the  Headshot Photographer ). Can''t see the video in your RSS reader or email? Click Here! Improve: How to Handle Customer Complaints (and Improve Your Business, Too). Can''t see the video in your RSS reader or email? Click Here! Click Here!
  • TWIST IMAGE  |  SATURDAY, AUGUST 23, 2014
    [Twitter] Six Links Worthy Of Your Attention #218
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "I''ve never been an architecture buff, but from the moment I saw Fallingwater , I knew it was something special. It''s an incredible example of tying structure into surroundings, functionality into creativity. And now, you can go visit it online, and understand how it was put together from the ground up." " (Alistair for Hugh). bitcurrent.
  • SOCIAL MEDIA NETWORK MARKETING  |  SATURDAY, AUGUST 23, 2014
    [Twitter] Social Media Is Important
    More and more studies indicate that social media is turning into Business as well with more Companies are stating that they have found customers from Facebook or Twitter Good enough reasons? ? Today people are spending time on Social Media so as a marketer you have to start thinking this way too It’s the new Influencer – yes, and a very strong influencer! work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me
  • IDACONCPTS  |  FRIDAY, AUGUST 22, 2014
    [Twitter] Managing Feedback
    You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. You can practice these skills while you campaign on social media outlets like Twitter, where limits on how much you can type force good copywriting habits. 'Community feedback–that is, when a customer actually uses your product and provides real feedback to improve it–is the dream that everyone’s chasing. That dream is largely a fantasy when it comes down to the nuts and bolts. So the solution is to take more control over your brand.
  • THE REALTIME REPORT  |  FRIDAY, AUGUST 22, 2014
    [Twitter] Realtime Marketing: How To Plan For The Moment
    This concept plays off an idea presented by Stephen McIntyre , the Managing Director of Twitter Europe, at the Dublin Web Summit last year. Here’s a Gif that captures this concept in a silly way: Just when you thought @Twitter couldn’t get any better, now we can post a GIF of Curly Fries playing soccer. If there’s a celebrity wedding taking place, an event management company could join the conversation on relevant hashtags on Twitter. Putting these moments on Instagram, Twitter, and Vine with connected hashtags will get you local mentions and retweets. link].
  • SOCIALNOMICS  |  FRIDAY, AUGUST 22, 2014
    [Twitter] 7 Inventive Ways to Create Shareable Content for Your Industry
    Do a hashtag search on Facebook, Twitter or Google+ to see what people are talking about. 'Do you sometimes feel the pressure of coming up with fresh and shareable content for your audience? Brainstorming doesn’t always yield the results we are looking for, as we end up frustrated and with nothing to say. Sometimes content isn’t right under your nose. Your best ideas for engaging and shareable content might take some mining. Here are seven ideas to find content that will be shared all over social media.  . Feel Around for Industry Pressure Points. Scan the Comments. Make a List.
  • SOCIALNOMICS  |  FRIDAY, AUGUST 22, 2014
    [Twitter] Leaders in Advocate Marketing: Q&A with Jason Falls
    How is brand advocacy different on Facebook vs. Twitter? Twitter is more of a broadcast mechanism and the messages are more easily ignored. If someone retweets or says “I like this company” or something similar on Twitter, it’s less effort and more of a passing thought. Twitter makes it so easy for anyone to follow you in a very public and open way that the individual messages lose their effectiveness and meaning. 'According to Nielsen , today’s consumers trust recommendations from other consumers more than any other form of advertising. Great.
  • DANNY WHATMOUGH  |  FRIDAY, AUGUST 22, 2014
    [Twitter] ICYMI – Pinterest and men, Twitter newsfeed changes, Instagram analytics
    Twitter rolled out what seems to be a limited test including users’ favourites in the newsfeed. Twitter is hoping to encourage celebrities to chatting by flagging when verified accounts start following  each other. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Pinterest is set to ramp up male-friendly content on the site to boost male users. Tom Hanks has inspired a new typewriter app for the iPhone and iPad. Look no further.
  • WRITTENT BLOG  |  FRIDAY, AUGUST 22, 2014
    [Twitter] 32 Blog Post Ideas for Your Next Article
    Tad Chef recommends asking a question on Twitter, and embedding the most clever answers into your blog. 'Image source. Feeling a little stumped about your next article? Never fear, for you’ve come to the right place. Even the world’s most creative bloggers find themselves in need of  blog post ideas every once in a while. Even worse, it can be easy to find yourself writing what feels like the same thing over and over again. The average content marketer today uses  12 different tactics to spread their brand’s message. Write the Perfect Content. Winning Tweets. Linkups.
  • WAXING UNLYRICAL  |  FRIDAY, AUGUST 22, 2014
    [Twitter] #IceBucketChallenge: Yea or Nay?
    Twitter Facebook Google+ LinkedIn #IceBucketChallenge: Yea or Nay? 'I know it’s not Monday, but everyone’s just going to have to live with a bonus roundup this week! So: are you in the +1 or -1 camp regarding the #icebucketchallenge? Either way, you’re talking about it… right? It’s been pretty remarkable to watch. So we thought we’d end the week with some of the most interesting posts we’ve seen on the phenomenon. Image:  slgckgc via Flickr, CC 2.0. ALS Ice Bucket Challenge: Who really benefits? Mark Schaefer offers his video response.
  • CONVERSTATIONS  |  FRIDAY, AUGUST 22, 2014
    [Twitter] Top Collaboration Tools for Better Employee Communication
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Guest Post from  SocialMonsters. If you manage a sales team that’s frequently on the road, you know how difficult it can be to stay in touch. Regular meetings can be a challenge, particularly if you have team members overseas where time zone differences may be too difficult to overcome. You need more than the hurried email tapped out in an airport or late at night to stay on top of what different team members are up to. But salespeople are notorious for hoarding business intelligence. Consider leaving a comment!
  • FIREBELLY  |  THURSDAY, AUGUST 21, 2014
    [Twitter] Snapchat: The Stash Pocket Of The Millennial Generation
    Blog Social Media Social Media Marketing Twitter '360b / Shutterstock.com The brilliance of Snapchat is its capability to be in a digital social space where one has no fears of being found out. Most popular amongst ages 13-25, Snapchat is an app only made for mobile phones, with bills paid by parents. But why is this app more valuable to the most.
  • SOCIALNOMICS  |  THURSDAY, AUGUST 21, 2014
    [Twitter] Make the Grade with Social Media
    The big social media platforms are great for this – Twitter, Facebook, Instagram… Social Rebate and Living Social are two social media sites where you can receive a link to discounts after sharing your own purchase. 'It’s that back to school time and even though those younger years cost a bit on school supplies, the college ones do add up. Not just tuition, but those back to school items from books and calculators to dorm and apartment needs. You can use resources to save money, and a great place to look is social media. What do the college kids need?
  • TWIST IMAGE  |  THURSDAY, AUGUST 21, 2014
    [Twitter] How Social Technology Will Save Lives
    As far fetched as this technology may seem to you (it feels very real and soon-to-be in market to me), it points to an interesting perspective that brands fail to understand when it comes to something like Facebook or Twitter (which seems a little pedantic in comparison). twitter. 'We''re not going to talk about ice buckets or YouTube challenges, don''t worry. was at a barbeque this past weekend, and a friend asked me why Google ''s self-driving cars matter, and why a search engine would even care about engaging in that kind of innovation. about anything. What does that mean?
  • CONVERSTATIONS  |  THURSDAY, AUGUST 21, 2014
    [Twitter] Show Off Your Customers and Customer Testimonials
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Your customers and customer testimonials are one of the best and most valuable ways to build your presence online and in your community. Putting a spotlight on their faces and voices is a great way to give a sense of ownership and build relationships with them. Readers and customers enjoy seeing their face and accolades celebrated. It’s been this way for a long time. Think about the small town newspaper or business journal. Take time to show off your customers. You can create a separate page or use as a sidebar widget.
  • SOCIALNOMICS  |  THURSDAY, AUGUST 21, 2014
    [Twitter] 9 WOW Stats to Frame The Recent Explosion in Hashtag Activism
    'Hashtag activism is the act of fighting for or supporting a cause that people are advocating through social media like Facebook, Twitter, Google+ and other networking websites. This is the kind of activism that does not require any action from the person other than sharing or “liking” a post or “retweeting” tweets on Twitter. The term gets its name from the liberal use of hashtags (#) that are often used to spread the word about a cause over Twitter. Mentions of Gaza on Twitter took a close second with almost 320K mentions in a 24 hr period.
  • SOCIALFISH  |  THURSDAY, AUGUST 21, 2014
    [Twitter] Association Social Media: American Land Title Association
    directly manage our Facebook , Twitter , LinkedIn , Pinterest, Instagram, Yelp, Vine, and newly created Google+ accounts. Our Twitter audience is pretty typical in that they really enjoy quick messages with easy items to “take action” or learn more on their own. With the changing algorithms at Facebook and Twitter, I’m very focused on adding more images and video to our content strategy. One of our biggest/most engaging campaigns is our March Title Madness event on Facebook and Twitter. Who do you report to? . Wayne: My role sits in the Communications Department.
  • SOCIALNOMICS  |  WEDNESDAY, AUGUST 20, 2014
    [Twitter] The Science Behind a Compelling Social Media Campaign
    If you need proof just let your computer sit idle for a few minutes with Twitter open. '“Setting up a social media campaign is a piece of cake,” said no marketing professional ever. When it comes to social media-based campaigns, it involves a lot more than just posting content and waiting for the likes and comments to rack up. It involves meticulous planning, endless analysis, and a true understanding of what makes your audience tick. When you design a campaign to specifically work within the realm of social media, you’re dealing with a lot of unknown factors. Work Smarter, Not Harder.
  • FRESHNETWORKS   |  WEDNESDAY, AUGUST 20, 2014
    [Twitter] Will Facebook’s ‘buy’ button succeed where its previous ecommerce attempts have failed?
    If it does, then Twitter and Snapchat’s recent moves in e-commerce will leave them well-placed to capitalise too. Twitter appears ready to monetise beyond advertising too, after acquiring payments company CardSpring. Snapchat CEO Evan Spiegel has previously expressed his admiration for WeChat’s business – Facebook and Twitter’s new micropayments strategies suggest that they too share the sentiment. Retail Social commerce Social networks Alibaba Amazon ecommerce Evan Spiegel facebook facebook buy Facebook Credits Snapchat Tmall Twitter WeChat
  • CONVERSTATIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Twitter] Show Off Your Team On and Off the Job
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'In a recent post, I share some thoughts on how to Show Off Your Back Room and Backstory on your company’s site, blog, or social network pages. Along the same line, you can also use the space to Show Off Your Team – On and Off the Job. Small bios of your team or staff can build both customer loyalty and employee satisfaction. When an employee gets celebrated (with their knowledge and consent), there is a bit of an ego massage that goes with the spotlight. Show off your team – on and off the job.
  • DEVUMI  |  WEDNESDAY, AUGUST 20, 2014
    [Twitter] Twitter Popular Tweets Update: Content Forced into Newsfeeds
    'Twitter has been doing a lot lately to start looking like Facebook Lite , or like an Instagram with a more instant appeal. This Twitter update, released just yesterday and hitting a timeline near you soon, has been met with varied emotion – and by that, I mean various forms of anger and annoyance. The problem with the new Twitter popular tweets update. Adding this on to promoted tweets as advertising content, and you are starting to get a Twitter feed that is no longer like the one you remember signing up for. Feedback on the Twitter popular tweets update.
  • PUSHING SOCIAL  |  WEDNESDAY, AUGUST 20, 2014
    [Twitter] Announcing the Ultimate Blog Jumpstart Kit Giveaway
    You can increase your chances of winning one of the two slots by sharing this Giveaway with your Facebook and Twitter friends. 'I just had a great conversation with a Pushing Social reader about their blog. In 30 minutes we zeroed in on some easy changes that would immediately put her blog on the right path. had such a good time on the call that I asked myself. “How can I help more readers with their blog?” ” How about a giveaway? A giveaway that offered some serious value for two winners? couple of hours later – The Blog Jumpstart Kit Giveaway was born.
  • WAXING UNLYRICAL  |  WEDNESDAY, AUGUST 20, 2014
    [Twitter] #measurePR Recap: Chatting with Heidi Sullivan
    Twitter Facebook Google+ LinkedIn #measurePR Recap: Chatting with Heidi Sullivan. 'Disclosure: Heidi Sullivan, the featured guest on this month’s chat, is an executive with SBC client Cision. However, I’m proud to have called her “friend” long before that. The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) Heidi Sullivan. As always, we had an awesome time while gaining some great insights from not just Heidi, but the chat participants as well. How do PR people get their content out? like the changes!
  • CONVINCE & CONVERT  |  WEDNESDAY, AUGUST 20, 2014
    [Twitter] Can’t Buy Me Love: How to Avoid Social Media Fraud
    You want a hundred thousand Twitter followers? 'It’s so easy to fake it online. You can buy them. You want to look like a Facebook star? Countless purveyors will fill your company’s fan page with adoring (albeit fake) acolytes. But puffed up social campaigns come at a pretty high price , especially when it comes to advertising and lead generation. You may appear to have a brand army of a few hundred thousand, but you’ve painted yourself into an advertising corner, paying for all. Read the whole entry. » Social Media Case Studies
  • JEFF KORHAN  |  WEDNESDAY, AUGUST 20, 2014
    [Twitter] Find Your Audience: How to Grow Sales with Digital Media
    Please let your Twitter followers know about this podcast. Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. 'Listen to the Episode Below (00:37:39). Download Audio. iTunes. Stitcher. SoundCloud. Get Weekly Marketing Updates. Discover What is New for Business. This is Episode 05 of  This Old New Business  weekly  business podcast with Jeff Korhan. Do you often wish that media experts would just share a few of their better practices so you could adapt them to your business? ” It’s true. Hint: You need to find the right mix of all three. You do.
  • FEVER BEE  |  TUESDAY, AUGUST 19, 2014
    [Twitter] Finding Interesting Stories About Members
    3) Take news from Twitter/Instagram/Facebook profiles. 'Following from yesterday. It's hard to find interesting stories about your members. If you're having a slow day, here are a few tips: 1) Ask 5 members what they think about a topical issue , publish the results in an article. 2) Research your member's LinkedIn profiles. Look for anything that makes an interesting story. One CommunityGeek member went from an account executive to a director of community within 18 months. That sounds like an interesting story. Another did a community of practice for Enron. Who went? link].
  • SOCIALNOMICS  |  TUESDAY, AUGUST 19, 2014
    [Twitter] 1/3 of Young People Would be Happy For Their Employer to Have Access to Their Social Media Profiles
    The report, written by consultants from PwC using a survey of 10,000 workers worldwide and 500 human resources (HR) professionals, suggests personal data from Facebook, Twitter and other social media sites could be used by employers to understand what motivates their workforce, reasons why people might move jobs and to improve employee wellbeing. 'Research indicates that  92% of children under the age of two already have a digital posting  about them. What does that mean for this generation and the next as they grow up? Will they care more or less about privacy?
  • ENGAGE  |  TUESDAY, AUGUST 19, 2014
    [Twitter] In a Data-Driven World, What Is Highly Effective in Social Media?
    For Twitter, some say use 100 characters of the 140 limit. If it’s to drive traffic from a social channel to your website, try posting on Twitter with only 100 characters, which allows you to include an image or a link. Then check: how much traffic did Twitter drive to your website from those posts. After testing, we know that one of our clients has a high Twitter engagement with posts that are between 50-75 characters that also include short link and images. And every day, we marketers ask ourselves: What can I do to garner the most ROI for my client every day?
  • LOUIS GRAY  |  TUESDAY, AUGUST 19, 2014
    [Twitter] Joining the Google Analytics Team to Help Make Data Count
    To stay on top of what we''ll be doing in the world of Analytics, subscribe to our blog and follow us on Google+ and Twitter. 'Starting tomorrow, my six year old twins begin the next steps in their education, as they begin the school year in first grade. Similarly, I''ve made a move here at Google that I''m excited about, focused on education, advocacy, and like most good education offerings, lots of numbers and measurement. Moving between teams is encouraged, as we pick up new skills and expand our exposure to new ideas and people. Speaking of Counting. back to work.
  • PROBLOGGER  |  TUESDAY, AUGUST 19, 2014
    [Twitter] Stop Writing for Free and Launch Your Own Profitable Blog
    With the sites I launched, Twitter was my best friend. Twitter referral traffic often ranked in the top-three of all traffic sources. By paying for promotion on Twitter (or Facebook for that matter), your site’s account will show up in the feeds of those who do not follow you. However, beware of non-Twitter services. You can do so pretty easily with Twitter. In order to build a following without spending money, you’ll have to give up the notion of “being cool” on Twitter. Your articles have generated thousands of page views.
  • GEOFF LIVINGSTON  |  MONDAY, AUGUST 18, 2014
    [Twitter] 12 Ways to Boost Your Visual Media Performance
    7) Twitter. Twitter has gone the way of visuals, too. Make sure your work is noticed by using Twitter Cards to feature images and other information, such as a sign-up form. Use Twitter Cards to feature full-sized images in the news stream. 'Tenacity5 Media released a new eBook this morning, Visual Media: The New Content Marketing Landscape. My colleague Erin Feldman is the primary author with a co-author credit to me. You can download it for free with no requirement to provide any personal information. Generally, there is one overarching rule: Go mobile or perish.
  • CONVERSTATIONS  |  MONDAY, AUGUST 18, 2014
    [Twitter] Show Off Your Back Room and Backstory
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'As part of the 64 Different Kinds of Blog Posts  I share with business owners, one that seems to kickoff a flurry of creative stories and writing is sharing your company’s back room and backstory. The backstory of your business should talk about the history of the idea behind the company, as well as the actions and applications to get where the business is at today. Reach is another great part of your business backstory. Numbers often tell a great story, especially behind great businesses. Licensed under CC BY 3.0
  • JANET FOUTS  |  MONDAY, AUGUST 18, 2014
    [Twitter] Are you using old skool strategies with new media tools?
    mindless auto response directing me to take the issue customer service might have resulted in me feeling a bit resentful which might have carried over to my going to the store with a complaint or whining more loudly on Twitter. mindful social social business mindfulsocial Social Media Twitter 'Do you really talk to a brand? No, you don’t. Whether through social media or other means, you talk to a person who is representing the brand. recently had an issue with a purchase at Whole Foods market. No big deal really, but I expressed my disappointment online. blog about it.
  • PROBLOGGER  |  MONDAY, AUGUST 18, 2014
    [Twitter] How to Make Friends and Influence People at the ProBlogger Event
    Mrs Woog ( Woogsworld ) and Liz Lennon ( Life Dreaming ) taught me a lesson quite recently on Twitter about receiving compliments gracefully, when inadvertently I’d made light of one. 'This is a guest contribution by blogger Johanna Castro. Day one of the ProBlogger conference dawns, and butterflies are probably winging around your stomach as if making a bid for freedom. But first. You walk in, you register at the front desk, and then you face a sea of people. Crikey! While you, on the other hand, are standing there on your own without a friend in sight. Be Prepared. Relax. Have you?”
  • TWIST IMAGE  |  MONDAY, AUGUST 18, 2014
    [Twitter] The ALS #IceBucket Challenge Is A Huge Success, #Ferguson And More on CHOM FM This Week.
    Why Jack Dorsey (from Twitter and Square ) went to Ferguson to take part in some peaceful protests (and yes, he tweeted it and posted some videos to Vine ). twitter. als alsicebucketchallenge blackberry chom977fm chomfm ctrlaltdelete ctrlaltdeletewithmitchjoel digitalmedia ferguson guestcontributor hanxwriter heatherbackman ipad ipadapp jackdorsey jasonbecker jasonbeckernotdeadyet montrealradio morningshow morningsrockwithterryandheatherb radiosegment radiostation socialmedia soundcloud square technology terrydimonte tomhanks twitter typewriterporn vine morning show.
  • SOCIALNOMICS  |  MONDAY, AUGUST 18, 2014
    [Twitter] Being More Social on Becoming a Surrogate
    By following surrogacy Facebook pages and Twitter feeds, you can get the most pertinent information on the surrogacy process. 'Becoming a surrogate mother is not an easy decision to make, but social media can help you navigate the surrogacy waters. Whether you have questions about finding the right family or general concerns about the process itself, social networking can get you the answers you’re looking for from people who have been through the surrogacy process. Here are just a few ways social media is a great resource when it comes to becoming a surrogate: Firsthand Advice.
  • SOCIALFISH  |  MONDAY, AUGUST 18, 2014
    [Twitter] Association Social Media: National Society of Accountants
    Currently, NSA has a presence on LinkedIn , Facebook , Twitter , Pinterest, Google+, Flickr, and Tumblr and they are absolutely interlinked. Our most active sites are Facebook and LinkedIn with Twitter coming in close second. use Twitter primarily for those quick bites of information, news, interacting with the press, and explaining to folks that we are not in fact the National Security Agency but rather “the other NSA.”. Within Buffer, I have LinkedIn, Twitter, and Facebook accounts connected with a different posting schedule for each. Twitter:  @claireberlin.
  • WAXING UNLYRICAL  |  MONDAY, AUGUST 18, 2014
    [Twitter] Monday Roundup: Attitude
    Twitter Facebook Google+ LinkedIn Monday Roundup: Attitude. 'Attitudes make up the fabric of business interactions. Often the deciding factor between success or failure is simply one’s mindset. Attitude can affect business relationships, strategy, and security. This week’s roundup features seven posts from around the web that focus on attitude. Image: aussiegall via Flickr, CC 2.0. The Collaborative Economy is for Business to Business. Jeremiah Owyang discusses how businesses are replicating P2P solutions to take advantage of this growing trend. can help.
  • JEFF KORHAN  |  MONDAY, AUGUST 18, 2014
    [Twitter] Single Serve Content for Mobile Consumers
    Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. 'We have previously discussed the importance of planning both the construction and deconstruction of your content. The idea is that creating great content takes time, so while you are doing that put in a little extra effort to also plan which pieces of it will be shared on, let’s say, Instagram. Content often brings to mind a blog post or an article, but as content consumption with mobile devices becomes the norm, you will need to redesign your content strategy to adapt. Read further to learn why they work so well.
  • PROBLOGGER  |  SUNDAY, AUGUST 17, 2014
    [Twitter] How to Build a Blog Worth Monetizing
    'Earlier in the week I co-hosted the popular #BlogChat Twitter chat. The hour-long Twitter chat was one of the fastest moving Twitter chats I’ve been involved in (and the biggest BlogChat ever according to it’s founder Mack Collier ). The topic was ‘How to Build a Blog Worth Monetizing’ – a massive topic. We covered heaps of ground but I thought I’d pull out some of my most RT’d and commented upon tweets from the hour here as a blog post. hope you find these helpful! Foundational Advice. Darren Rowse (@problogger) August 11, 2014.
  • CONVERSTATIONS  |  SUNDAY, AUGUST 17, 2014
    [Twitter] It’s How You Play Your Cards (Thoughtography)
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Success isn’t about constraints, but about how you work within and around those constraints. It’s the cards you’re dealt, but how you play your hand. It’s How You Play Your Cards (Thoughtography) is a post from: ConverStations. You just finished reading It''s How You Play Your Cards (Thoughtography) ! Consider leaving a comment! Related Stories Go Get One More Chew Smaller (Thoughtography) In Order to Find Flow, One Must First Find Focus Deliberate Practice (Thoughtography). Thoughtography
  • TWIST IMAGE  |  SUNDAY, AUGUST 17, 2014
    [Twitter] The Marketing Performance Blueprint
    twitter. advertisingpodcast blog blogging brand businessbook businesspodcast davidusher digitalmarketing facebook google hubspot hubspotagencypartner itunes marketingautomation marketingpodcast paulroetzer performancebasedmarketing pr2020 themarketingagencyblueprint themarketingperformanceblueprint twitter 'Episode #423 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. have been in this business a long time. was there before Google existed, and I watched the birth of search engine marketing as it''s entire evolution to today. brand.
  • LOUIS GRAY  |  SATURDAY, AUGUST 16, 2014
    [Twitter] When Priced for Perfection, Startups Not Given Room for Error
    For game changers like Facebook and Twitter , who commanded sky high valuations privately before earning them publicly, this made sense. But industry interrupters like Google , Amazon , Twitter, Facebook and their equivalents don''t come around all too often, and they have become household names in large part because they are the unicorns - the exception to the rule, and not the rule itself. These big bets by angels and venture capitalists are made with the expectation their investments will pay off, and masterfully well. Hey, Didn''t You Use to Be Cool? So What''s the Solution?
  • TWIST IMAGE  |  SATURDAY, AUGUST 16, 2014
    [Twitter] Six Links Worthy Of Your Attention #217
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "I loved the movie Hanna. But when the action moved to a weird, overgrown theme park, I decided it couldn''t be a set; it had to be a location scout''s wildest dream. Well, here''s the backstory. The stuff that nightmares are made of." " (Alistair for Hugh). Introducing EFF''s Stupid Patent of the Month - Electronic Frontier Foundation.
  • CONVERSTATIONS  |  SATURDAY, AUGUST 16, 2014
    [Twitter] Voice, Video, Value, Volume (LIFT clips)
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. Voice – Clint Smith: The Danger of Silence. Can''t see the video in your RSS reader or email? Click Here! Video – Great Video Gear for iPhone and iPad. Can''t see the video in your RSS reader or email? Click Here! Value – Value Proposition Canvas Explained. Click Here!
  • SOCIALNOMICS  |  FRIDAY, AUGUST 15, 2014
    [Twitter] LinkedIn Helping Prep College Students for High Demand Jobs
    Sure, Facebook, Twitter, and other social sites are great for increasing online profiles, but LinkedIn is the most professional social site around. 'A growing number of companies and major corporations are looking for employees who have an impressive online presence. For job-hunting college students, this means expanding their social profiles on a professional level, which is exactly what LinkedIn is designed to do. When it comes to finding a high demand job right out of college, here are just a few ways LinkedIn and social media can help: It’s All About Presence.
  • SOCIALNOMICS  |  FRIDAY, AUGUST 15, 2014
    [Twitter] 4 Ways to Let Your Brand’s Personality Shine on Social Media
    Through websites like Instagram and Twitter, the brand popularized the “#tweetfromtheseat” hashtag. 'The reach of social media is only limited by your imagination. You’re also much more likely to resonate with customers once you’re able to clearly convey your brand’s personality across social media platforms. Below, you can read about four ways to do that, plus get examples of the tips being used with real brands. Show How You Support Peers. Taking a self-centered approach is common, and sometimes nearly unavoidable, in many industries. Branding is essential in the music industry.
  • PUSHING SOCIAL  |  FRIDAY, AUGUST 15, 2014
    [Twitter] Fired Up Friday – 138 Days
    Think about this: Twitter started as a podcasting company. 'You have 138 days left to make things happen this year. Look at your business goals. How are you doing? Are you going to finish the year with solid progress, wins, and valuable lessons learned? or… Will you coast into 2015 no better than you were on January 1st, 2014? The good news is that it is all up to you. You have time to fix the problems and get your business moving in the right direction. If your momentum has stalled: Get A Coach. Sometimes you don’t know what you don’t know. Pivot. Nokia was a paper mill. Try this.
  • WRITTENT BLOG  |  FRIDAY, AUGUST 15, 2014
    [Twitter] Simplicity is the Best Policy: 6 Essentials for the Successful Blogger
    At the same time, according to an infographic provided by Simply Measured , both photo and video posts shared on Pinterest now drive more traffic than Google Plus, Twitter, LinkedIn, and StumbleUpon combined! 'In an age where blockbuster movie scripts could fit in a pamphlet and thoughts must be expressed in 140 characters or less, blogging has become a square peg trying to fit into a round hole scenario when competing for the minimized attention span of most people. Connect with Others. This means even blogs can’t become successful if they aren’t popular with others first. Branch Out.
  • DANNY WHATMOUGH  |  FRIDAY, AUGUST 15, 2014
    [Twitter] ICYMI – Snapchat, Yo and Sprinklr
    of Twitter profiles are automated. Twitter has expanded opportunities for native video on the platform. Twitter released a data visualisation tool called Everyday Moments. Good piece here looking at Twitter’s efforts to appeal to visitors that aren’t logged in users. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Snapchat is now the #3 app among millennials. Campaigns. Thoughts. Image credit. icymi
  • WAXING UNLYRICAL  |  FRIDAY, AUGUST 15, 2014
    [Twitter] Happy Birthday, India
    Twitter Facebook Google+ LinkedIn Happy Birthday, India. 'It’s been a tough week. Not just for me, for all of us. And with so much sadness , and tragedy , and violence in the world today, I really don’t have it in me to pontificate about PR right now. However, it also happens to be Indian Independence Day. Which Which means, despite all the horrors in the world, there is something to celebrate. This video is a few years old, but gosh, it should put a smile on your face… even if you’re not Indian, even if you don’t know the Indian national anthem.
  • DEVUMI  |  FRIDAY, AUGUST 15, 2014
    [Twitter] Twitter Remarketing: Stay on the Mind of your Important Fans
    'Twitter has announced an exciting new way to promote to relevant users only when you use Promoted tweets , Twitter ads or Twitter lead generation cards. It’s called Twitter Remarketing , and it can help you target the users who are actually interested in your company. ll explain how Twitter Remarketing works, how to do it, and do some explaining of the thoughts behind it. What is the point of Twitter Remarketing? Twitter Remarketing allows you to target those important Twitter users. Select Twitter Ads from the drop-down menu.
  • CONVERSTATIONS  |  FRIDAY, AUGUST 15, 2014
    [Twitter] 4 Simple Steps to Help You Improve Your Marketing Strategy
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Written by Leah Rutherford. If you’ve had the same marketing strategy for awhile, you may have noticed one of two things. Either it’s not working for your business, or it did at first… but things have gotten slow. It’s perfectly normal. If there was a perfectly static marketing strategy that could be uniformly applied and was 100 percent successful, change would be non-existent. As this does not exist, a willingness to adjust and update your marketing strategy is a must. Are you ready to make a change? Track Your Success.
  • FIREBELLY  |  THURSDAY, AUGUST 14, 2014
    [Twitter] Your Selfies Tell A Story, Prepare To Get Creeped Out
    Blog brand Facebook Firebelly Instagram Marketing selfie Social Media Twitter 'Think about all the photos you take in a week, in a month, how about the last six months. Think about all of those pictures, not just of you, but of your friends. Places you’ve gone, things you’ve eaten, exercise routines you’ve started, ballgames, concerts, movies, vacations, on, and on, and on. Now think.
  • CONVERSTATIONS  |  THURSDAY, AUGUST 14, 2014
    [Twitter] Best Practices and Elements of Successful Landing Pages
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Landing pages with the proper design, purpose, and optimization are an essential part of building your online business presence. Here are eight standout guides and checklists to make sure you have successful landing pages. 10 Essential Elements of a Landing Page from WebDesignLedger – Learning how to design a killer landing page will add value to your design offerings. Here are some of the basics, including color and copy. It’s what this guide is all about. Here are eight of them. Photo on Pixabay by kenalston.
  • SOCIALFISH  |  THURSDAY, AUGUST 14, 2014
    [Twitter] Association Social Media: NASTAD
    We’re on Facebook , Twitter , and Youtube. Yes in the sense that we monitor comments on Facebook, Twitter, and the blog and respond accordingly. The  first infographic focuses on viral hepatitis funding  and though the reach was far less than what we’ve seen with other resources (the viral hepatitis community is a relatively small community in the public health space), it’s been one of our more popular resources of all time on Facebook and Twitter in terms of engagement. Twitter: @MeicoWhitlock. Who do you report to? Are they interlinked in specific ways?
  • PUSHING SOCIAL  |  THURSDAY, AUGUST 14, 2014
    [Twitter] 3 Steps to Becoming a Content Marketing Master
    This unique insight turned into a content marketing campaign that turned locals into citizen tour guides on Facebook, Twitter, and their blog. Take a look at three recent posts from Zapier: 25 Effective Ways to Use Twitter Search for Marketing, Sales and Support The One Feature that Made Me More Productive and Less Stressed The Ultimate Guide to Twitter Advanced Search and three recent ones from IFTTT: Introducing the Giphy Channel Introducing the Space Channel Introducing the Pushalot Channel. 'How do you create content that sticks in your audience’s mind? hear this often.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Twitter] Re-Imagine the Future with Social Leaders #SocBiz25 #SocBiz
    Much as I describe the evolving role of TV advertising in my essay, the IBM campaign only begins there, but the conversation continues on other online platforms like YouTube , Twitter ( #IBMer ), and employee blogs, just to name a few. 'Last week brought an interesting convergence of events, all focused on what the future of social business might look like. First, there was the official unveiling of the Economist’s (@ TheEconomist ) list of Top 25 Social Business Leaders. special thanks to everyone involved for all their hard work. But what might that future look like?
  • PROBLOGGER  |  WEDNESDAY, AUGUST 13, 2014
    [Twitter] How to Use Your Blog to Leverage Social Proof and Increase Your Authority
    Twitter widgets – Again, if you have a large following these can be worth including but if you don’t, they are worth removing. 'This is a guest contribution from  Ad am Connell. Have you ever wanted your readers to take more notice of what you have to say? You’re not alone. And have you ever wanted other bloggers, journalists and writers to reference you as an expert in top publications on the web? Countless others have done this and you can too. But HOW? The answer is social proof. With social proof comes authority, and all the benefits that it has to offer. It’s a win win. Over to you.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 13, 2014
    [Twitter] Don’t Ignore These 10 Financial Services Marketing Trends
    Learn more about Martha , or connect with her on LinkedIn or Twitter. 'Technology and changing customer demands have started to reshape the way banks and financial institutions not only do business, but market their brands, products and services. Has your organization taken the time to understand and adjust to these industry developments and incorporate them into marketing strategy? Here are 10 key trends that should be on the radar of every bank and financial service marketer: 1. Customer Engagement is not a passing fad.  Data Integration becomes mission critical. Privacy wars wage on.
  • CONVERSTATIONS  |  WEDNESDAY, AUGUST 13, 2014
    [Twitter] Best Practices of Email Marketing
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Here are some of the best guides, tactics, and practices of email marketing that can help you build a better business presence by and because of your email practice: Email Marketing Checklist from Smart Passive Income -A checklist of 10 things you should be doing with your email marketing, with great tips and screenshots. If you’re missing a few, here’s where to assess and apply. Here are 10 ways to do so legitimately. When is Email Spam? Photo on Pixabay by geric10. Consider leaving a comment!
  • SOCIALFISH  |  WEDNESDAY, AUGUST 13, 2014
    [Twitter] Five Steps for a B2B Social Media Marketing Strategy
    Make More Than One Twitter Feed. If thats the case for your company, consider establishing more than one Twitter account. 'Its taken a while, but the business-to-business community is finally jumping onto the social media bandwagon. Many companies plan to increase both their time devoted to social networking and the money they invest in it during the coming year, recognizing the importance of connecting with potential clients and business partners on these platforms. Instead of trying to reach a mass audience, these businesses want to connect with a very targeted one.
  • WAXING UNLYRICAL  |  WEDNESDAY, AUGUST 13, 2014
    [Twitter] On Public Relations and Taking Out the Garbage
    Twitter Google+ LinkedIn On Public Relations and Taking Out the Garbage. 'I recently had a talk em off the ledge conversation with a young friend who has just passed the half-year mark with a big-city PR firm. She had targeted this particular firm because its focus and client mix mirrored what she had been passionate about in college, and she dove in with enthusiasm. Image: Nehama Verter via Flickr, CC 2.0. This wasn’t the first time that she had been stuck in the office late at night. All of a sudden, itwasn’tfun anymore.
  • CONVERSTATIONS  |  WEDNESDAY, AUGUST 13, 2014
    [Twitter] Go Get One More
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Sometimes, one or two is a good day. Whether it’s sales, appointments, blog posts, or likes and retweets. The best ballplayers are never satisfied. One or two hits is a good day. Three is a great day. If you get three, go for four. It’s not about getting the four, it’s about getting one more. Go get one more. Photo: “ Marcus Thames Tigers 2007 ” by Philpottm – Own work. Licensed under CC BY-SA 3.0 via Wikimedia Commons. Go Get One More is a post from: ConverStations. Thoughtography
  • NET-SAVVY EXECUTIVE  |  TUESDAY, AUGUST 12, 2014
    [Twitter] Book Suggestions from Social Networks
    Gems from Twitter Goodreads runs on effort from people in its network; what about suggestions from people who haven''t joined? BookVibe takes a different approach, pulling book mentions from a user''s Twitter stream to generate its lists. BookVibe strikes me as a worthy experiment, another startup finding useful information by applying a novel analytical lens to the flood of Twitter data. 'Where do you find books to read? Do you ask your friends, follow reviews or seller recommendations, or just go for the bestsellers? Start where you are? But asking doesn''t always work.
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