[Twitter] Quotables Are Shareable
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Winston Churchill once said, “The quotations when engraved upon the memory give you good thoughts.” ” Some of the most popular and widely shared pieces of content these days are quotes embedded in a text overlay on a beautiful image. The Thoughtography category is one of the most popular on my site. Before that, Quotes and Notes posts was a popular feature. Facebook and Pinstagram are loaded with albums and boards of quotes on images. These quotables make for a great list post. Photo from Wikimedia.
    [Twitter] 11 Elements of a Winning Content Strategy
    Promoting articles on social media sites like Twitter, Facebook, etc. 'The traditional methods of marketing like radio, TV, billboards and print media require huge monetary investment. These try to seek people’s attention by interrupting them as they are busy in their tasks like watching their favorite programs on TV, reading news in a newspaper or going out for work. Due to this very reason, people are not responsive to advertisements presented in the traditional media. This has forced them to look for such mediums which require considerably less investment and are more rewarding.
    [Twitter] Using Visual Content to Increase Blog Engagement
    When it comes to Twitter, engagement is higher on weekends than weekdays. 'This is a guest contribution from Tom More of Slidely.com. . Visual content is your secret weapon to boosting blog engagement. The blog posts of today demand fresh, eye-catching content that can be read and shared easily, which makes videos, infographics, photos, and slideshows a perfect companion to blog posts. People absorb information quicker and more intuitively from images than text and visual content attracts more engagement on social media channels. Sam Kusinitz / Hubspot. What does this mean for you?
    [Twitter] Thinking of Rebranding Your Blog? Read This.
    See evidence on Instagram  here , on Facebook  here , and twitter  @veggie_mama. 'Rebranding an established and successful business? Why would you do that? For some, the risk of changing the name of something people have grown to know and love is too big. For others, the risk of being boxed into something they no longer feel much affinity for is even bigger. No doubt it’s a scary leap to rebrand a blog – would people still read? Would a slight shift in direction upset the established audience? Would the to-do list of technical issues be too overwhelming? Something more you.
    [Twitter] The College Athletics Social Media Machine
    UofL social media is led by Nick Stover who provides real time access to all sport events via twitter. UT also tracks the Top 25 Twitter Accounts by Athletic Departments as well as lists of Coaches, Teams, and Sports using Twitter API to assure accuracy of the calculations. Illinois State University offers social media connectivity options for their sports teams and coaches, but is unique in having the rare gem of social media presence for their Student Athlete Study Center on Facebook and Twitter. UofL also offers a new Gameday Experience App via Apple ?
    [Twitter] Are Website Builder Sites Really Less Expensive?
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'There are still a majority of small business that don’t have a website of their own. No, using Facebook as your only web presence doesn’t count as having a website – the page belongs to Facebook, so you’re on rented space. Thankfully for some, there are a plethora of website builders that make it affordable (cost) and easy (time) to at least get started by putting together a quick website for your business. But are these sites really less expensive than completely owning your own space?
    [Twitter] Going Forward Socially on Title Loans
    Many of these companies are active on a variety of social sites, some of which include Twitter, Facebook, Google+, Instragram, Pinterest and more. Next, check to see if companies are interacting with consumers via Facebook, Twitter and other social venues. Sites like Twitter and Facebook are perfect for shoppers looking for title loans and many other products and services to chat about companies. 'The world of social media has become a treasure trove for both consumers and businesses. In the end, it is a win-win for both sides. Drive Off with the Right Title Loan.
    [Twitter] Your Business Story is Marketing
    Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. 'Your story is who you are, and the same holds true for your business. The question is how much attention does your business dedicate to what is arguably its most powerful marketing? Tell a True Story. Ann Handley, author of Everybody Writes says, “What matters now is telling a true story well.” The truth has a way of shining through, and that’s especially relevant for business marketing. This is why the first pages of most employee manuals tell the story of the company’s beginnings. Curate and Archive Your Stories.
    [Twitter] Social Review Sites: How to Navigate Them
    Then there’s Facebook and Twitter, where people can review businesses right on their own page. 'Social review sites and social media sites where people can leave reviews (two different entities, though they certainly do sound similar) are huge players in the marketing and sales arena as of late. Sites like Urbanspoon, Yelp, and TripAdvisor offer users the opportunity to review everything from restaurants to hotels to doctors and more. Then yet again, nearly every ecommerce site has a place for product reviews for everything under the sun. Fake reviews are unfortunately rampant.
    [Twitter] Creating a Convictions List
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'There are To-Do Lists and To-Don’t Lists, Vision Boards and Action Boards, Manifestos and Mission Statements. While some business owners do very well with these, they are exercises that create meetings more often than breakthrough. Not always, but often. There is an exercise we do with small business owners that push them to create what we call The Convictions List. The opponent is overwhelm. The ally is The Convictions List. If-Then statements also have been included on occasion. Sometimes, saying no is the hardest part.
  • T2 SOCIAL  |  SUNDAY, SEPTEMBER 28, 2014
    [Twitter] 5 of Your Marketing Questions Answered
    We regularly review your marketing questions – either sent in over LinkedIn, Twitter, other networks or asked at a conference where we are present – and put together Q&A with t2 segments where we answer them. How should you structure your bidding for Twitter ads? 'These are a few of your marketing questions that we answered in our Q&A with t2 video segments! These videos have gained some traction, so we want to share with you some of our favorites and hope you’ll check out the rest right here. What exactly is a Social Client Persona?
    [Twitter] Week in Review: Posts and Podcasts September 21 – 27, 2014
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Week in Review September 21 – September 27: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on  SlideShare. SmallBiz Tracks Week in Review: September 27, 2014 from Mike Sansone You can catch a complete review, in addition to top links to give your small business a L.I.F.T
    [Twitter] Choose Your Own View (Thoughtography)
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'There will come a time, and maybe has already arrived, when small business owners begin to venture out from their business and supplement or augment their revenue with freelancing opportunities. While the climates and economies of business continues to change, owners remain owners. The business location may change and even be offsite or on the move. Learning how to conduct business from anywhere will certainly continue to become an important skill. Choose what work you do – and where you do it. Choose your own view.
    [Twitter] The State Of Business, Brands And Marketing With Tom Peters
    twitter. advertisingpodcast andynulman blog blogging brand businessbook businesspodcast davidusher digitalmarketing facebook fastcompany google insearchofexcellence itunes managementguru marketingpodcast npr reimagine reinventingworkseries50listbook thebrandcalledyou thebrandyou50 theproject50 tompeters twitter 'Episode #429 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. love Tom Peters. I''ve declared it before and it''s true. So, this is a total fanboy moment for me. decided to make a list. Tom Peters was at the top. Really?
    [Twitter] 7 Powerful Tips for a Winning Twitter Sales Strategy
    More than 73% US companies use Twitter to connect with their target audience, get direct feedback from their customers and keep an eye on their competitors. But are you getting any real value from the time you spend on Twitter? large number of businesses on Twitter fail to do any of those things. Because they don’t see Twitter as a sales channel. They don’t have a sales strategy for Twitter and never design their Tweets to impact sales. But you can change that with a few smart modifications to the way you approach Twitter. Timing is crucial on Twitter.
    [Twitter] How to Craft the Perfect Social Media Strategy by Taking Things Day-to-Day
    You can follow Russ on Twitter @RusselCooke2. Follow SmallBizTracks on Twitter or Facebook or on Google+. Free Yourself from Facebook by Leveraging 3 Other Platforms Best Practices – Twitter for Business [Resources] 5 Ways to Make Your Startup Attractive for Social Media Engagement. 'Written by Russel Cooke. Social media is undeniably an important part of digital marketing. Due to the widespread availability and accessibility of information via the Internet, the online market and accompanying public opinion moves much more quickly than in the real world. Social Medi
    [Twitter] How Social Media can Drive Traffic and Sales?
    In turn, their followers might share that same content to their Tumbler and Twitter accounts where those followers use Google+ and Pinterest. In fact, some of the most successful social media platforms like Facebook and Twitter are the platforms that give a voice to its users by allowing them to share statuses with their online community. You can connect with them on Twitter @trendiitweets. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Guest Post from  Trendii. Think about it; who do you trust more than your friends? Direct Communication.
    [Twitter] Micro-Business Economy: The Future of Social Media for Employers
    You can also connect with Laura on Twitter at @LauraDrives. Please let your Twitter followers know about this podcast. Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. 'Listen to the Episode Below (00:39:07). Download. iTunes. Stitcher. SoundCloud. Get Weekly Marketing Updates. Discover What is New for Business. Powered by Simple Podcast Press. This is Episode 10 of  This Old New Business  weekly  business podcast with Jeff Korhan. This episode is a powerful glimpse into the future of business and the role social media is going to play in it.
    [Twitter] Six Links Worthy Of Your Attention #223
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "Every time my daughter asks me a question, I realize I can go to the Internet and show her as much as she could possibly want to know about it. In many cases, it''s no substitute for the real thing -- but it is absolutely staggering how much we have access to today that simply wasn''t available ten years ago. " (Alistair for Hugh). Mashable.
    [Twitter] Market update: hello to Ello, goodbye to Facebook?
    The large amount of publicity for their rise – and attempts from Twitter and co. 'Considering the huge variety of social media sites that were sprouting with remarkable regularity a few years ago, it seems like a reasonably long time since there was a new platform generating hype. Which perhaps explains the huge amount of buzz for ‘Ello’, a new alternative to Facebook that has been making waves off of the back of huge engagement over in San Francisco, and spreading around the world on a tide of media coverage. Why all the excitement? billion, 67% up from the previous year. in a day.
    [Twitter] ICYMI – G+ sign-up changes, Mashable UK launches
    Some great Ryder Cup Twitter campaigns here, including getting your golf swing critiqued via Vine. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. The PRCA launched five video case studies looking at PR agencies of the future. Apple tops the annual cool list for brands , Google and Instagram are also in the top 20. In a sign of Google’s changing social strategy, new Gmail users no longer have to create a G+ account. Campaigns. Thinking.
    [Twitter] The Most Useful Promotional Products in a B2B Environment
    you can find Lisa on Twitter @PA_Promotions. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Guest Post by Lisa Worland 83 per cent of business people use free branded pens at work. When you think about business communications what do you think about? Telephone, Email, Social Media, Website, SEO, Marketing Campaigns and Advertising, phew that is a long list. But if you find yourself looking to create a feel good factor with your business audience, then look no further than promotional merchandise. per cent had calendars and sticky notes whilst 50.6 John Naisbitt.”
    [Twitter] LinkedIn Profile Tips for Those Who Want to be Professionals
    Facebook and Twitter pride themselves on stealing every bit of information about you possible. Feel free to also include your blog, Facebook (but be careful if it’s unprofessional), and this can be a great way to get more relevant Twitter followers   after using our service. Linkedin b2b marketing linkedin marketing social media marketing twitter followers 'There are a number of social media mistakes that you can make on the other, more ‘social’ and informal platforms. This is business social, not Facebook social. First, here are two basics: LinkedIn is not Facebook.
    [Twitter] Blogs Still Trump Streams for Longform Content With a Long Shelf Life
    His choice is to primarily engage on Facebook, and continue a presence on Twitter and Google+. But when Facebook, Twitter, LinkedIn and so many other social streams emerged, people learned to communicate in real time. do have active profiles on Twitter and Facebook and LinkedIn, of course. 'Five or so years ago, the idea that one of the most visible bloggers would walk away from their website and completely move their presence to a third party network would have been a step short of scandalous. See from 2007: Are Leading Bloggers Getting Blog Fatigue?
    [Twitter] Being Social in the Drive for Auto Insurance
    In fact, according to Property Casualty 360 , roughly 65% of auto insurance agencies use Facebook and 34% use Twitter to reach their customers. 'Social media is just as much informative as it is social, which is exactly why auto insurance companies are steering toward social avenues when it comes to marketing. Whether it’s updating social audiences on car insurance basics or offering up advice on safe driving habits, social media is the place to go for all-things auto insurance. So, what should you look for in a social auto insurance company? Rates on the Go. Car Crash Costs.
    [Twitter] Why Web Push is the Next Big Thing for Bloggers
    Yet unlike Twitter , the message isn’t lost in an overwhelming clutter of other posts. 'This is a guest contribution from Tim Varner of GoRoost.com. Raise your hand if you’re a blogger who’d like to turn your one-time visitors into repeat visitors — and eventually, engaged community members. If you’re not raising your hand, I’m sorry — but we can’t help you. Go watch a cat video or something. If you are raising your hand, get stoked. Intrigued? We thought so. Read on to learn what exactly web push is, and why it’s the next big thing for bloggers. So Wait… What’s Web Push?
    [Twitter] Benefits of Social Media
    If not everyone, then a significant percentage of the world’s population is now familiar with at least one of the social networking sites such as Facebook, LinkedIn, Twitter, Instagram, Tumbler, and WhatsApp among others. 'Logically, every entrepreneur or any other business/economics minded person across the globe would develop the urge to know and/or understand the impacts of social media on humans’ daily lives. Social commerce, social search, online word of mouth, mobile apps, as well as the influence of peer-groups are jointly making the traditional marketing strategies archaic.
    [Twitter] Be inspired! 12 snappy blog and headline ideas that get readers to CLICK
    Simple Twitter tips: What does #FF mean? What is a hashtag on Twitter. 22,000 in just 6 weeks using Twitter? 'Ever have trouble coming up with blog post ideas and headlines that actually tempt people to click and read? snappy headline is the very first step to getting visitors to your website to read your carefully crafts words. It works the same way as headlines in magazines. They grab your attention, raise your curiosity and have you lifting that glossy mag right off the shelf. If you like what you see, you go back and buy the next edition. And again a month later.
    [Twitter] Don’t Commit these Huge Faux Pas on Social Media
    Pamela Vaughan wrote on HubSpot that a link on Twitter has a half-life of 2.8 'In the world of stock investing, there’s something called as “irrational exuberance”—a term coined by Benjamin Graham, author of The Intelligent Investor. He refers to the madness you see on stock markets as people trade mindlessly; it’s not too different from gambling. You don’t trade that way. Well, who’s in the mood to listen, right? Social media is something like that. Although there’s good advice out there, no one is paying attention. Everyone is busy getting “busy” on social media. Let’s be social!”.
    [Twitter] How Social Media is Affecting the News
    Next is Twitter. Twitter is seen as a breaking news feed. Post your news to Facebook, YouTube, Twitter and Reddit. Follow me on Twitter. Online PR facebook online news pew research SMART News social media strategy twitter 'A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news.  3,000 of these positions are at 30 big digital-only news outlets.  Facebook is the clear winner here. Roughly two-thirds (64%) of U.S. Pew Research.
    [Twitter] Don’t Be Frightened by Social Media
    Between Facebook, Twitter, YouTube, Instagram and dozens of other social media platforms, the options are endless…. on all major social media networks, including Facebook, Twitter and Instagram. 'When any holiday rolls around, retailers start preparing weeks (or even months) in advance to promote their holiday-related products. While Halloween certainly isn’t the biggest holiday in terms of spending (Christmas is first, followed by Thanksgiving), it does bring in extra sales year after year. Using social media to promote Halloween. WalmartgoesHalloween.
    [Twitter] Why I’ll Keep Growing My Private Link Network After Google’s “Crackdown”
    even saw my Twitter stream start to fill up with questions from people who asked me what was going on. few people messaged me in private, and via Twitter, to say he’s simply doing all he can to “get Google off his back.” 'In early 2007 I fell asleep on a bus home from college. had a weird dream that I saw Jane Copland, Rebecca Kelley and Rand Fiskhin (all of SEOmoz at the time) sitting at the front of the bus. In the last 72 hours the SEO world has gone crazy about the news that PBN’s (Private Blog Networks) are being hit by Google. PBN’s? Yes, I was.
    [Twitter] Association Social Media: National Association of Home Builders (NAHB)
    We have 12 distinct Facebook pages, two Facebook groups, about 12 Twitter accounts, a LinkedIn brand page and showcase page, over a dozen LinkedIn groups, three Google+ pages, three Pinterest profiles, three Instagram accounts and three Tumblogs. typical social media day involves a lot of looking at analytics…both in terms of deeper analysis and compulsive refreshing of tabs containing Facebook Insights and similar analytics from Twitter, LinkedIn and (even) Google+. ——————-. Who do you report to? Are they interlinked in specific ways? link].
    [Twitter] Cloud Computing: Making the Move Without Fear
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'If you haven’t already, you may be thinking of moving much of your data and programs to cloud computing. The cloud sounds mysterious, so can you trust it? Your business is your livelihood, and you’re a bit too protective of you work to let it float in cyberspace. But don’t turn your back on cloud computing entirely. Cloud Computing: What’s Wrong With It? The benefits of cloud computing are evident. You don’t have to keep purchasing the same software every time a new edition is launched.
    [Twitter] Tying the Knot with Social Media
    Twitter – Nowadays, it’s normal for the bride, groom, bridal party and even guests to Tweet photos leading up to the big event and throughout the wedding itself. 'With the average cost of a wedding being more than $25,000 per couple, not including the honeymoon, you want the day to be perfect. Between choosing the venue, finalizing the menu, booking the photographer and planning the showers and bachelorette parties, the options are endless. Both the wide array of options and the varying prices make each and every decision tough. Using social media for weddings. Genius!
    [Twitter] 3 Rules for Success from the Top 10 Marketers of 2014
    At GetCourse, we curated from the most influential websites, marketing blogs, Twitter, Facebook, and LinkedIn profiles to find a. 'As the amount of content produced online continues to grow at a rapid speed, content marketers are finding it harder and harder to stand out in an ocean of material that is all deemed to be valuable. The best way to learn how to break through the noise is to find which content marketers are successful at it and learn from their experiences, strategies, and mistakes. Read the whole entry.
    [Twitter] Loyalty Programs Build More Than Just Business
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Loyalty Programs are a way to build your business and the relationships important to your business. Loyalty programs and rewards can be great for you the owner, for the customers you serve, and other businesses you might co-op or joint venture with. Some of the reasons why your business should consider a loyalty or rewards program Show Your Customers They Are Appreciated – Whether celebrating a birthday or climbing to a higher tier membership, a loyalty program shows your customers how much you appreciate their business.
    [Twitter] Do These Top 15 Super Networkers Suck At Social Media?
    While reading I opened another tab and pulled up Ankur Jain’s Twitter profile. Her Twitter hovers around 945 followers. The most influential person on the list, Mitch Kanner, the freakishly connected super networker doesn’t even have a Twitter profile. Twitter Followers. No Twitter Profile. Twitter, Facebook, and LinkedIn have a tough time capturing this value. 'Shane Snow, author of Shortcuts, is on the book tour circuit and he’s lighting up the blogosphere with fascinating articles that highlight extraordinary people with uncommon skills. Ankur Jain.
    [Twitter] Twitter follows in Facebook’s footsteps with new plans for social e-commerce
    'Twitter is preparing to integrate micro-payments on its platform, which will in turn present new e-commerce opportunities for brands. Twitter is testing a ‘buy’ button , which will be located within tweets and will allow users to click on it to purchase the advertised product. Twitter’s move comes hot on the heels of Facebook’s ecommerce strategy, as the social network began testing its own ‘buy’ button in July. Among those testing Twitter’s ‘buy’ button are singer Pharrell Williams and fashion brand Burberry.
    [Twitter] How to Run a Twitter Contest that Succeeds & Finds More Twitter Followers
    'Knowing how to run a contest on Twitter can be the difference between you successfully finding more Twitter followers, and you finding a new way to giveaway money for nothing. well run Twitter contest can drive engagement and help you really get noticed by people who haven’t heard of your brand before. Read on to find out what a Twitter contest can do as I look at: Why you would want to run a Twitter Contest for your brand. Choosing the type of Twitter contest you want to run. How to promote your Twitter contest. Let’s get to it! link]. 3.
    [Twitter] Introducing CPR: Cost-Per-Retention
    Tell us in the comments below or on  Twitter ! 'Introducing a whole new concept to the world of social business and social care: cost-per-retention. What exactly is it and why is it so important? It has long been said (and shown through some pretty simple calculations) that it is far less expensive to keep existing clients than it is to acquire new clients. In fact, last year,  Merchant Warehouse put together a great little infographic  that showcases exactly that. What Is CPA? CPA, or Cost Per Acquisition, refers to the cost a brand incurs in order to acquire a new client. What Is LTV?
    [Twitter] ?6 SEO Myths BUSTED
    According to representative John Mueller, Google doesn’t count words on a page to determine ranking ; in a comment thread, he cited the fact that Google also searches 140-character Twitter posts. 'Ranking in the top results of search engines, especially Google , is critical when trying to run a successful business. That’s why SEO (Search Engine Optimization) has developed as an art form as well as its own niche; people want to know the “secret” of how to get to #1 and will devote time and/or money to do so. But some popular beliefs about SEO are just flat-out wrong. The keyword is dead.
    [Twitter] Why Your Blog Isn’t Growing and How to Make It A Success
    Start with one or two platforms – Facebook and Twitter – and build your presence there. 'This is a guest contribution from Gary Dek from  StartABlog123.com. If your blog is dependent on Google search engine rankings like most websites, you should know that one record month of traffic can easily be followed by a record low. Growing your blog’s traffic and revenue requires leveraging traffic and design strategies to build and retain visitors, eventually converting them into loyal readers and followers. Otherwise, you risk the chance of starting from zero after an algorithm update. Tepid.
    [Twitter] How to Use the New Twitter Analytics Dashboard
    'What if Twitter launched the most awesome analytics dashboard and no one really noticed? So here are some insights into Twitter’s new analytics platform: Twitter Analytics Dashboard. » Social Media Strategy activity analytics dashboard engagements impressions insights social media social media management social media strategy tool twitter Well, that’s pretty much what happened over a month ago. ve been waiting for the posts that detail how much you can get from the tool and the different types of analysis you can perform. But… I’m tired of waiting.
    [Twitter] Use These Tools to Automate Your Social Media
    There is both a free version and a professional version that allows you extra Twitter accounts. 'Social media has done wonders for many businesses. It’s helped them grow, allowed business owners to network and meet other like-minded individuals, expanded their knowledge and more. One thing’s for sure, though – it’s time consuming, and even more so if the social media campaign is super successful. Make the Effort to be Successful. You also get free weekly email reports showing how many clicks you’re getting per day, what your most popular links are and more.
    [Twitter] Show 504 – How to Sell Yourself and Your Expertise
    know that I can be… so on this weeks Engaging Brand podcast is a talk with Catherine Sandland  ( Presenting Queen on Twitter ) someone I met when we both presented at the WIRE national conference. 'Do you get embarrassed about selling? Catherine helps entrepreneurs to share and teach their expertise and today we talk about how to find our self confidence to sell yourself to other people. What are the key elements of talking to groups of people? What are the gender differences on dealing with public speaking? How to decide whether your issue is physical or emotional problem?
    [Twitter] How to Failure Proof Your Content Marketing Plan
    You can use my (abbreviated) checklist: Twitter: Did they tweet enough? 'Losers are the new cool kids. Read blog posts about “startups” and you’ll detect the desperate stench of loser-worship. Have you driven a prior business into the ground? Good job. Has your marketing idea failed spectacularly? Awesome you’re leadership material. Have a reputation for screwing up on a regular basis? Start sending your resume to Silicon Valley startups they want you. Sounds absurd but it’s true. I’ve never bought it. Finally I know why. Good but that’s not the best part. Hang on. Your Pain.
    [Twitter] Freelancing to Supplement Your Business
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'As I visit with small business owners – often from small, rural towns – generating additional revenues is often among the hottest topics of conversation. While we look at the current operations and customer base, follow-up calls and emails, and current pricing structures – one additional way to generate revenues is … freelancing. Freelancing gigs can be a revenue boost, as well as a marketing tool. By offering your services on a gig or project basis, you become more findable and perhaps more marketable.
    [Twitter] I Heartily Endorse This Event Or Product
    This weekend''s Twitter discussion about sponsored posts. So this weekend, after highlighting MightyText , a personal favorite app I helped unveil and have since covered regularly , one Twitter user snarkily suggested the update was an ad, or sponsored. With Twitter being at times overrun by self-promoters and shillers, it''s no good to be lumped in with the dreck. Blogging Marketing MightyText PR Twitter 'Everyone''s a cynic. Many years ago, I made a decision to use my blog for good and not evil, per se. See: Does Negativity Deliver Credibility? If So, That''s Nuts.
    [Twitter] Data’s Greatest Value for PR Lies in Planning
    Follow me on Twitter. 'A recent study by Hotwire launched during AMEC’s measurement week shows that senior execs now rank planning as the prime use of data and analytics. More than half (51%) use data to inform future plans and strategies, providing PR campaigns with crucial insight up-front rather than at the end. Only 1 in 4 (28%) use data to gauge the success of past social media and PR campaigns. Measurement has to be at the heart of every campaign. There are many tools that can gather data on conversations, audiences and competitors.
    [Twitter] ProBlogger Event 2014 – Wrap Up
    PBEVENT this year knocked AFL football, Rugby and the birthday of one of the OneDirection group off the number-one trending perch on Twitter for two and a half days nationally in Australia. 'It is hard to believe but the 2014 ProBlogger Training event is already last month and if I’m honest with you – I’m still reeling from it a little. Image by WonderWebby. What an amazing two days! This was our second year of holding the event on the Gold Coast in Queensland Australia but it was the first time we’d had over 500 attendees all in the one room. Image by Impactiv8.
    [Twitter] Grow Your Business Audience Without Google
    Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. 'Depending on leads from sources other than the friends and customers in your business audience is a dangerous plan. You may know that Google recently killed Google Authorship. In a nutshell, this was a feature that allowed authors of original content to share the authority of search results with the sites publishing it. Many of us are scratching our heads for the motivation behind this change. It seemed to be the right thing to do for authors, while also personalizing search results to make them more credible.
    [Twitter] Use Social Media in Your Retirement Prep
    Organizations like the Social Security Administration use social sites like Facebook and Twitter to keep followers updated on changing retirement issues. 'Whether you’re gearing up for retirement or you still have a ways to go before you hang up your hat, there’s no better way to prepare for the best years of your life than with social media. That’s right, getting socially savvy about your golden years is a helpful and convenient way to get the retirement ball rolling. For example, navigating the social security waters is an important part of retirement.
    [Twitter] Association Social Media: American Society of Civil Engineers
    On the other hand, Twitter is where we find a lot of academics and engineering firms. At lunch, I catch up on my favorite social media and content marketing blogs, like Social Media Examiner , and check out what the big-wig social media personalities – people like Mari Smith and Jon Loomer – are talking about on Facebook and Twitter. Get in touch on Twitter @SocialMedia_ite or by email at socialmediahelp@asce.org. ———————   Welcome to Elizabeth Bookhultz, Social Media Specialist, American Society of Civil Engineers!
    [Twitter] Making Connections Like the Railroad
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'As you head west on I-80 coming into Nebraska from Iowa, you see two a monument presenting two iconic locomotive engines. The way the transcontinental railroad was making connections in commerce and communities across the nation was like a precursor to the Internet today. While yesteryear’s train tracks were laid from coast-to-coast and border-to-border, the tracks we lay these days are of a digital nature extending borders from geographical limits. ConverStations. Small Biz Tracks. Whistle Stops Weekly.
    [Twitter] 5 Unique Ways to Increase Your Blog Traffic
    Facebook, Twitter, Google+ and Linkedin are where your readers are. After creating your post, you can share a link of the post through Facebook or Twitter and then ask your friends or followers to comment. 'This is a guest contribution from SEO expert Zach Radford. Today, you don’t gain blog traffic by paying for backlinks or by swapping them like the old days. Instead, you need to focus on creating quality content that is beneficial to your visitors. We know that. But how do you do it? And do it consistently? The content should solve main problems faced by your reader.
    [Twitter] Week in Review: Posts and Podcasts September 14 – 20, 2014
    ConverStations blog posts you may have missed this week: Leave Some (S)Talk For Others Simple and Easy Every Small Biz Track is Now Only $79 Re-size Image (APP) Before Posting Do What You Like Least First “Stay Contagious and Courageous” Best Practices – Twitter for Business (Resources) Free Yourself From Facebook – Leveraging 3 Other Social Media Platforms SmallBizTracks Daily Podcasts you many have missed this week: SBTD 68:  Is Your Email Marketing Practice SPAM? Follow SmallBizTracks on Twitter or Facebook or on Google+. SBTD 69:  Why Use GoDaddy?
    [Twitter] Same World, Different Lens
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Some only see the world through their own eyes. While physically, this makes sense, both socially and culturally, it can be a limiting view. It has been said, “No two people have ever read the exact same book.” ” Different experiences, different values. Same world, different lens. How does this apply to business? Some business owners find a tough time seeing what and how the customers might see the business. It can be tough to relate – yet relating is the building block of a relationship. Thoughtograph
    [Twitter] Mistakes We Make At Work
    twitter. advertisingpodcast blog blogging brand businessbook businesspodcast davidusher digitalmarketing facebook google huffingtonpost itunes jessicabacal marketingpodcast mistakesimadeatwork smithcollege thenewyorktimes twitter wurtelecenterforworkandlifeatsmithcollege 'Episode #428 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. was walking through a bookstore while awaiting a dinner meeting, and I came across a book titled, Mistakes I Made At Work. Regrets. I''ve had a few. What do you think? blogging. brand. business book.
    [Twitter] Is Your Local Business Doing These Three Things on Twitter?
    You’re ready to take it to the next level and truly grow your presence on Twitter and harness the social aspect of social media for your advantage. Although you should always plan ahead and schedule at least some of your Twitter content, it’s important to remain connected to replies, questions, comments, and re-tweets you receive. Taking even a couple hours to respond on Twitter can be akin to taking over a day to respond to a client phone call. As you can’t sit by your computer each day, there are two ways your local business may stay close to the Twitter chatter.
    [Twitter] Master Your Craft, Believe in Yourself (LIFT Clips)
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. Learn – How to Use Your All to Give Your All [Robin Williams case study] Can''t see the video in your RSS reader or email? Click Here! Improve – Don’t Cut Yourself Short [Facing the Giants Clip] Can''t see the video in your RSS reader or email? Click Here! Click Here!
    [Twitter] Six Links Worthy Of Your Attention #222
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? " Neal Stephenson has had more of an effect on me than any other writer except perhaps, James Burke. He''s brilliant, and unwaveringly tough on himself and others. He''s imaginative, but also grounded in reality. Case in point: ''a lot of opposition to global warming and evolution is not about science. Here''s a Nature interview with him." apple.
    [Twitter] This Ain't No Ice Bucket Challenge. Please Read.
    don''t like asking you to follow me on Facebook , Twitter , LinkedIn , Instagram or whatever. twitter. 'Here''s a simple truth about me: I don''t like asking you for anything. don''t. don''t like asking you to share my content. don''t like asking for help, in general. It''s a fault. I''m not perfect. With that, I love sharing, helping and making myself as readily available to as many people as possible. publish this blog, the podcast, my two books ( Six Pixels of Separation and CTRL ALT Delete ), articles in Harvard Business Review , Huffington Post and Inc. am very lucky."
    [Twitter] How to Choose a Social Media Platform for your Business
    For help choosing, consider this: Twitter is best for those who love sending out short, frequent messages. Twitter is more immediate, Facebook gives you more time, YouTube video can be prepared hours in advanced, Instagram can range from heavily arranged photo shoots to spontaneous snaps. Facebook Instagram Pinterest SoundCloud Twitter Vimeo YouTube online marketing social media marketing twitter marketing youtube marketing Something that we don’t touch on enough is how to  choose a social media platform for your marketing style. What do you think?
    [Twitter] Free Yourself from Facebook by Leveraging 3 Other Platforms
    Become a Twitter Thought Leader By establishing credibility in your niche or industry, you are signaling to your potential customers and partners that you’re in it to win it. One way to establish yourself as a thought leader is via Twitter. Follow SmallBizTracks on Twitter or Facebook or on Google+. Related Stories Best Practices – Twitter for Business [Resources] 5 Ways to Make Your Startup Attractive for Social Media Engagement 21 Best Business Blogging Tips Slide Decks that LIFT. Because Facebook is familiar. And in many cases, they are exactly that.
    [Twitter] ICYMI – Facebook, Twitter changes, Apple to buy Path
    Twitter rolls out ‘buy now’ for tweets. Twitter launches a developer conference. Instagram has announced it will launch ads in the UK ‘in weeks’ Twitter rolled out new profiles for iOS users. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. The PRCA Digital Group launched research about the state of Digital PR. Facebook announced it now delivers 1bn video views per day. Apple is looking  to buy Path. icymi
    [Twitter] Best Practices – Twitter for Business [Resources]
    'There are plenty of business owners who open a Twitter account and give it a shot for a few days, sort of. Twitter can be a fantastic tool to build business and relationship. Here are some great resources on how to build your business presence on Twitter. The Ultimate Guide to Twitter Marketing This is an in-depth resource of articles from some engaging experts, organized by Twitter topic. Simple and Powerful Ways to Get More ReTweets (RTs) on Twitter Jeff Bullas might get more RTs than anyone in the Twitterverse. Great resource! Social Media
    [Twitter] Is Twitter About to Make a Huge Mistake?
    An Twitter Algorithm for Twitter. Recently there have been rumors that Twitter is planning to implement an algorithm for the way it presents content: rather than a straight timeline that publishes every single update in reverse chronological order, Twitter would display a sorted newsfeed based on perceived relevance of the content. Mark is the co-host of marketing podcast The Marketing Companion and author of The Tao of Twitter: Read the whole entry. 'Tweetable Moments Marketing is math. markwschaefer Tweet This.
    [Twitter] Everybody Writes: How to Tell Your Business Story
    You can connect with Ann on Twitter at @annhandley or at AnnHandley.com  where you can sign up for her newsletter. Please let your Twitter followers know about this podcast. Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. 'Listen to the Episode Below (00:32:42). Download. iTunes. Stitcher. SoundCloud. Get Weekly Marketing Updates. Discover What is New for Business. Powered by Simple Podcast Press. This is Episode 09 of  This Old New Business  weekly  business podcast with Jeff Korhan. So, join me and Ann as we discuss how to tell your business story.
    [Twitter] A Potential Ethical Dilemma
    b) Whether they integrate with an existing FB/Twitter account. 'Here's a potential problem.    We're getting very good at identifying the people most likely to disrupt a community.    This includes their demographics and early actions in a community.    We can usually tell if someone will troll/disrupt a community based upon: a) Whether they complete their profile. b) Whether they make standard early-discussions in a community. d) The early language they use in the community (and length of posts). c) Their age/gender. Will you be one of them?
    [Twitter] 16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia
    howto social media Workshop Notes hashtags how to keywords lists online community tagging Twitter 'If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Notice the bubble on its own, top left corner? Not community driven content. Without the hashtags, status updates, tweets, social objects sit there waiting for the subscribers to see it. 16 Tips for Using Hashtags.
    [Twitter] Q&A: Your Social Media Strategy
    And questions sourced from the ProBlogger.com forums as well as your inquiries on Facebook and Twitter. 'There’s not much Darren hasn’t tried in the way of social media, and using it as a complement to his blog. In this webinar (available in full to ProBlogger.com members), he outlines his method for success, as well as answering your questions about how to make the best use of this media. Darren covers: Where social media fits in your blogging journey. What hierarchy of importance social media should go in (because you can’t be across everything!). How to find readers.
    [Twitter] Why Context is Bigger Than Content
    After months of agonizing about how to out-create Oreo’s Dunk in the Dark Super Bowl tweet of 2013, the Progressive marketing team decided that football had little to do with insurance and opted to go silent on Twitter during the big game. 'At the fourth annual Content Marketing World (CM World) in Cleveland Sept. 9-10, conference founder (and content marketing coiner) Joe Pulizzi recalled the first event, back in 2011. Back then, Pulizzi had wondered if it were possible to draw 150 people to Cleveland to discuss content marketing, at the time still an emerging concept. It sure is.
    [Twitter] “Stay Contagious and Courageous”
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'I believe that  we’re all contagious  (whether we admit it or not) and we each choose which contagion to spread. It’s in my bio ) Having learned so long ago when I was in retail management, (I think I picked it up from Zig Ziglar ), I began using the phrase, “Stay Contagious” as a way of complimenting someone. Not so much that they would remember me – but that they would remember the compliment … and stay contagious with who they are. It takes courage to stay on your course.
    [Twitter] Burt’s Bees Turns To Social Media Community To Host Global Beeday Celebration
    'To celebrate its 30th birthday, Burt’s Bees  took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. » Social Media Case Studies bloggers campaign case study celebration community facebook influencers outreach social media twitter Featuring happy birthday wishes from the Burt’s Bees community read by company founder Burt “live and in the beard,” the Beeday event offers a good example of how to celebrate milestones with your social media community. Read the whole entry.
    [Twitter] How to Market to Your Audience Influencers
    Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. 'Is your sales or marketing failing to generate the results your business expects ? Remember when you were a child and sought permission from one of your parents, only to have them respond: “Go ask your father (or mother)?” You learned to separately sell both, or first win over the one that influences the final decision maker. In every selling situation there are direct and indirect influencers. Tweet this. The Circles of Influence Exercise. This could include bosses, colleagues, competitors, friends, family, etc.
    [Twitter] Blinkist Makes Sure You Always Have Time To Read Non-Fiction
    The passages of the books can be highlighted as well as shared on social media such as Facebook and Twitter. 'Does reading a non-fiction and learning a bunch from it sound good to you? What if you could read a non-fiction, wherever you are, in whatever time you have? And even better – what if you had a chance to cover a book’s key insights in 15 minutes? This doesn’t need to be a ‘what if’ situation for you, because a Berlin-based startup wants you to have all this and more. What is Blinkist? How to Use Blinkist. minutes per chapter. Conclusion. per month, or $49.99
    [Twitter] Association Social Media: Philanthropy Ohio
    We have an organizational Facebook , Twitter , LinkedIn, and WordPress social accounts. which is exclusive to Twitter. WordPress is our blog site which I then share our blog posts on Facebook and Twitter. For us, Twitter is a great platform to share articles, in-the-second news/happenings, best practices and more in-depth information about philanthropy. My favorite tools are Facebook’s built in analytics; Hootsuite for Twitter (scheduling, monitoring and analyzing); Google analytics; Canva to create interesting graphics; and Pocket to save content for later.
    [Twitter] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    Re-purpose content  - You can take a current post and use it on Facebook, Twitter and LinkedIn to gain additional exposure. 'For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. Here are a few good reasons you should consider a blog for your company: Websites are mostly static  - Once a contractor has been to your website, why does he need to go back? He knows who you are and what you do. Thought leadership  - One of the main objectives of a blog is to set you and your company apart.
    [Twitter] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    Re-purpose content  - You can take a current post and use it on Facebook, Twitter and LinkedIn to gain additional exposure. 'For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. Here are a few good reasons you should consider a blog for your company: Websites are mostly static  - Once a contractor has been to your website, why does he need to go back? He knows who you are and what you do. Thought leadership  - One of the main objectives of a blog is to set you and your company apart.
    [Twitter] Do What You Like Least First – A Good Habit
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'One of the tragedies I experience most often when talking to business owners are the piles of angst-ridden work that sit on to-do lists, desks, and in the back room of their business. Sometimes, I think I might be able to serve a business owner better by offering a “good habits” course so that pile stops growing. Rather, I will point to S.J. What you like least, first. What you love most, last. And longer lasting. You’ll almost be able to schedule for serendipity. Simple. Not always easy. Chosen for the Team.
    [Twitter] The Beauty of Social Media to Improve Your Health
    Twitter – Love a product? 'With more than one billion people using social media worldwide and with more than 80 percent of all small and medium sized businesses using social media, it’s become the go-to hot spot for anything and everything. Whether you’re looking to land your dream job, connect with old friends or stay up-to-date with the latest beauty and health products, social media can help. How social media influences shoppers. Teen Vogue conducted a survey of more than 1,000 women on how social media affects their purchases when it comes to beauty and fashion.
    [Twitter] The Evolution Of The Employee
    Think of how many people have become leaders as a result of social platforms such as Twitter, Instagram, or Facebook, now employees can do the same inside of their companies. 'This concept and the visual was taken from my new book which just came out called, The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization. Employees which were once thought of expendable cogs are the most valuable asset that any organization has. However, the employee from a decade ago isn’t the same as the employee who we are starting to see today. Truly flexible work.
    [Twitter] Resize Image (APP) Before Posting
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'There are two types of sizes when talking about images. There is the dimensional Width * Height, often measured in pixels. There is also the weight of the file, often measured in bytes. Most of the time, if you upload a picture from your mobile device directly onto your computer or even right onto your site, the weight of the file (bytes) is going to be very large. While your site might be able to automatically modify the dimensions, in most cases it will struggle compressing the weight. Consider leaving a comment! Cool Tools
    [Twitter] Landing Your Desired Role Via Social Media: Here Is How!
    Join the big social media websites like Facebook, Twitter and LinkedIn, but you’ll also want to join community sites like Free Ad Mart for local job searches. 'OK so you’ve probably heard the news by now, social media networking is all the rage for businesses. Just one problem…you are not a business….you’re you’re just looking for a good job.  Well, here’s the news flash. If businesses spend time working on social media, then that’s where they are and that means you can use social media platforms to land that job you want. Join the Platforms. Create a Free Website for Your Resume.
    [Twitter] Every SmallBiz Track is Only $79
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'We’re changing our pricing structure. Instead of “levels” – Every SmallBiz Track is only $79. When SmallBizTracks first launched last fall, our projects were one of three levels of work: Basic, Advanced , and Master. The differences were in levels of complexity or customization for the projects – and cost. The more complex or customized the work of a track, the higher the cost. It’s become apparent that most business owners, always mindful of their budget, started out with Basic tracks.
    [Twitter] Hosting Great Events: Two Questions To Answer
    We individually reached out to Google, airbnb, Twitter, Amazon, Wikipedia, Fitbit, Facebook, Community Roundtable, Lithium, Discourse etc. 'We've recently sold out 200th ticket to FeverBee's SPRINT.    If you still want to come, you can sign up here. We're proud of this. It reflects a social-science driven approach to promoting the event. This aims to answer the two big questions prospective attendees face:  Who's going? What will I tell my boss?   Who's Going?  You get more value (and enjoy the event more) if your friends are there. 
    [Twitter] Three Ways Social Media Impacts Small Businesses
    'Most everyone is familiar with social networking sites like Twitter, LinkedIn and Facebook even if they don’t use them. Since networking sites like Twitter and Facebook are all about socializing, it creates the perfect environment for small businesses to take advantage of this type of advertising. These sites have grown so much over the last several years that they have become more than just a place for people to socialize. They’re also a very effective marketing tool that can have a big impact on small businesses. It’s Offers a More Personal Form of Advertising. Social Media
    [Twitter] The Digital Student: Take Social Media to a New Degree
    Follow them on Twitter, ‘like’ their Facebook page and connect with them on LinkedIn. Instead of just following them on Twitter, Tweet them back, ask questions and get involved. 'Small businesses use social media to grow their clientele and expand their networks, individuals use social media to keep in touch with old friends, family members and colleagues, and now, hopeful college students are able to zone in on social media to help get into the school of their dreams. Social media can also play a role in helping you decide what major you should choose.
    [Twitter] Simple and Easy
    Using a plugin to automatically send your post out to Twitter or Facebook is easy, but not simple. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'A lot of business owners are looking for easy. Some call easy, simple. Yet, simple can sometimes be hard. Easy is not always lazy. Simple and Easy are not the same, and there can be great value in both. We We use an acronym for EASY – though it’s more for the decision-making than the work or practice. ” Simple is not Easy. Writing a blog post on a consistent, frequent basis is not easy, but it is simple.
  • T2 SOCIAL  |  SUNDAY, SEPTEMBER 14, 2014
    [Twitter] 5 Blogging Worst Practices to Avoid
    Share them with us in the comments below or on Twitter ! 'Blogging is a popular activity, but there are some worst practices out there that all bloggers need to avoid. Just as there exist best practices when it comes to different activities on social media, there exist worst practices. Sometimes, knowing about the worst practices can be just as valuable as knowing what you should be doing. These are five things that bloggers often do, but that should be avoided at all costs. Some make you look deceptive or unprofessional, while others are simply in bad taste. Undated Articles.
    [Twitter] 8 Tips for Managing a Social Media Crisis
    Consider what happened to  DiGiorno Pizza  on Twitter. Let people vent When you respond to a social media crisis, it’s best to do so on a page you administer, such as your Twitter or Facebook profile. Follow her on Twitter at @pamdyer. Related Articles The Secrets to Tweets that Generate Engagement Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More 8 Ways to Get More Pinterest Followers. Branding Social Media Social Media Marketing Twitter PR Social media marketing 'How in the world could this have happened?!
    [Twitter] Week in Review: Posts and Podcasts September 7 – 13, 2014
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Week in Review September 07 – September 13: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in Review: September 13, 2014 from Mike Sansone You can catch a complete review, in addition to top links to give your small business a L.I.F.T
    [Twitter] The Future Of Work
    twitter. advertisingpodcast blog blogging brand businessbook businesspodcast chessmediagroup davidusher digitalmarketing facebook google itunes jacobmorgan markzuckerberg marketingpodcast starbucks thecollaborativeorganization thefutureofwork thefutureorganization twitter 'Episode #427 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It''s not just the marketing of a business that fascinates me. It''s everything about the future of work. How will teams be structured? What will the leaders of the future look like? blogging. brand.
    [Twitter] Sharing Economy: Leave Some Stalk for Others
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'In this new era of a  sharing economy , there is much to be said and shared for the practice of leaving room for others. The term may be new, but the practice isn’t. There was a time where the general practice of farmers was to leave a row of corn stalks standing next to the road. By leaving the stalk, there was a protection from weather and regeneration for the soil. Also, there was a potential for food for the passersby on horse or foot. The soil and the society was richer due to this practice. Thoughtography
    [Twitter] Saturday Slides Providing a LIFT to Business Owners
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few decks on SlideShare that might help you in building a better business presence and a smoother work flow. by Ed Catmull) from Bplans.com THINK: The Top 10 Reasons Your Marketing Needs SlideShare The Top 10 Reasons Your Marketing Needs Slideshare from Stan Phelps – As a youth, Saturdays were filled with visual candy of cartoons in the morning and movie matinees in the afternoon.
    [Twitter] The PAIN of Small Business Owners (LIFT Clips)
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. topic during discovery meetings with business owners is their pain points. While we look at making their work easier and the business better, we sometimes discover that their pain is self-inflicted. So this week, we offer four videos on self-inflicted pain and how to do or think differently.
    [Twitter] How do you know if your launch goals are realistic?
    This doesn’t mean “I’ve got 500 facebook page likes, 300 Twitter followers and 200 email subscribers so I’ll reach my goal easily!”. 'When you promote a new service or launch a new product online, how can you tell that your launch goals – the amount of people you want to buy your ‘product’ and how much money you want to make from it – are realistic ones? Out of thin air. Especially the first time, it’s almost impossible to know what you can achieve from your launch. You’re kinda left to pluck a figure out of thin air and hope that you can reach it. Divide that number by.03. For example.
    [Twitter] Don’t “Blow” It – Plan Ahead on Marketing Campaigns
    checked out the Shop Arbor Hills Facebook page and also their Twitter feed. Nor did I find mention of their chosen hashtag on Twitter. Facebook Marketing Twitter marketing 'Last month my shoes finally decided they were not providing enough stability. My knees were returning to having nightly pain. So I grabbed a pair of tennis shoes that I had purchased on clearance. They were a reputable brand but just didn’t seem to be cutting the mustard.And I began to feel like the little pig who build his house of straw. Everything was being blown down. know I abhor them.
    [Twitter] Best Practices for Your Online Business and E-commerce
    Follow him on  Twitter  and  LinkedIn. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Guest Post by Larry Alton Since businesses first started building websites on the Internet, marketing and optimization practices have changed in order to accommodate the evolution of technology. New methods and developments have modified how these businesses build online profiles as more efficient technology allows improved capabilities. Improving Site Design Due to the popularity of smart-enabled devices, e-commerce and general business sites need to provide mobile accessibility.
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