CONVERSTATIONS | FRIDAY, OCTOBER 24, 2014
[Twitter] Brand Identity: What It Is and How to Maintain It
Follow him on Twitter and LinkedIn. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'A brand identity or brand personality is the first and most comprehensive way to introduce your company to the customer. Household names maintain their notoriety by being noticeable and consistent. Some brands are hip and popular in a social media setting, while others are conscientious and dedicated to a cause. Below, we examine some tips for creating a brand personality or identity, and offer some ideas for how to maintain the consistency of your brand in communications. Engage.
DANNY WHATMOUGH | FRIDAY, OCTOBER 24, 2014
[Twitter] ICYMI – Ad revenues grow, Facebook reach declines
Twitter adds sound through new audio cards. Twitter launches a new development kit – Fabric. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Digital ad revenues grow 15% to $23.1bn as mobile jumps 76%. Adobe has reported that Facebook organic reach is down 50% year-on-year. Google launches Inbox – a(nother) new take on email. Ello secures £3.4m funding round. Tumblr launches a desktop app for Mac. Campaigns. Image credit.
CONVERSTATIONS | FRIDAY, OCTOBER 24, 2014
[Twitter] Tips for Mobile Marketing: How to Bring Customers Into Your Store
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Guest Post from Heid Cardenas Shopping has gone mobile in a big way with the wild popularity of smartphones and apps. Nielsen study found that 70 percent of people who use smartphones for shopping, use a store locator, and 56 percent of them use store locators in transit. That makes store locator links on websites one of the most effective ways retailers can get shoppers into their brick-and-mortar stores. She advises retailers to put their store locator link on every page of their mobile sites, not just one.
DEVUMI | FRIDAY, OCTOBER 24, 2014
[Twitter] How to Establish a Pinterest Marketing Strategy in 9 Easy Steps (With Pictures)
Pinterest is a very different social media platform when compared to Twitter, with minor similarities to Facebook. Take a look at building a Twitter business account and work from there. Your fans may be on Twitter, Facebook, or Instagram, but you’ll never get them to your Pinterest without cross promotion. 'Your business just opened a Pinterest business account and you’re wondering how to establish a Pinterest marketing strategy…that’s why you clicked on my very descriptive headline! How to Establish a Pinterest Marketing Strategy in 9 easy steps. Find new customers.
JEFF KORHAN | FRIDAY, OCTOBER 24, 2014
[Twitter] LinkedIn Influence: How to Build a Profitable Digital Presence
Stephanie was recently named one of the Top 10 Most Influential women on Twitter and a Top 25 Social Media Expert by LinkedIn. Unlike the filtered Facebook newsfeed and the endlessly surging Twitter stream, LinkedIn allows us to see beyond our first degree connections, thereby making it possible to easily connect with just about anyone. . You can connect with Stephanie on Twitter at @stephsammons and learn more about her at at StephanieSammons.com. Let your Twitter followers know about this podcast with this ready-made tweet. 'Listen to the Episode Below (0:37:24).
CONVERSTATIONS | THURSDAY, OCTOBER 23, 2014
[Twitter] What’s Your Content Style?
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Years ago, a new district manager came into my store to do an audit. Looking at the negative space on wall displays and the placement of the rotunda tables on the floor, he barked, “ Are we selling wall space and floor space this month? ” While the previous district manager preferred displays with plenty of ‘white space’, our new leader preferred a crowd of selections and choice. His was a different style – and we worked within the style guidelines he implemented. Photo on Pixabay by stux. Format.
YMARKETINGMATTERS | WEDNESDAY, OCTOBER 22, 2014
[Twitter] What Social Media Means For Your Business in 2014/2015
Follow me on Twitter , Facebook , Linkedin , Google+ , and Pinterest. 'SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. Businesses have definitely realized and experienced the power and importance of social media. Did you know that social networking is now the top Internet activity and people spend more time here daily than any other major Internet activity, including email? Check this out: And this is certainly going to increase as smartphones and tables are becoming more widely used. Social media is a game changer. .
SOCIALFISH | WEDNESDAY, OCTOBER 22, 2014
[Twitter] 5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)
There are SO many social media platforms out there to drive awareness to your organization: Twitter, Facebook, LinkedIn, Vine, YouTube… heck, as social media marketers, there are some even we don’t know about! 'Guest post by Meg Rulli, Co-founder, ModMark Group. ———— “I don’t have time for social media.”. I don’t have the money to hire anyone to do our social media marketing.”. Social media? wouldn’t even know where to start!”. Do any of these above statements sound familiar? Well, you aren’t alone. However, you don’t need to conquer them all.
SOCIALNOMICS | WEDNESDAY, OCTOBER 22, 2014
[Twitter] 6 Ideas for Teaching Digital Leadership to College Students
Explain Twitter to your students (remember not all “digital natives” automatically understand Twitter!), If you think you can take it to an advanced level, have them come up with 10 pieces of content that could be shared on Twitter. Tweet It Up With The Best of Them: Thousands of Twitter chats happen each week. If you are teaching a senior seminar in a certain major, teach your students how to participate in these Twitter chats. Twitter chat gives you a chance to talk about real issues and topics with a much bigger group of people!
DANNY BROWN | WEDNESDAY, OCTOBER 22, 2014
[Twitter] Is ‘Mental’ Health a Misnomer? Why We Need to Destigmatize Depression
Now, with Facebook, texts, Instagram, Twitter, etc., Read more at Op-Ed Marketing Blog , or connect on Twitter and/or LinkedIn. 'This is a guest post by Robert Clarke, and is a personal recollection and call-to-action on how we need to change the conversation around depression. Two young men. The first young man is 19, a constant joker who enjoys nothing else than making people laugh and bringing joy to those around him. He is big into robotics and the challenge of solving problems. The second young man is also 19. He has a lot of social anxieties and gets depressed. lot better.
TRADESMEN INSIGHTS | WEDNESDAY, OCTOBER 22, 2014
[Twitter] Are You Using Automation Tools to Help in Social Media?
ManageFlitter – Tools that will help to optimize your Twitter account and identify your Twitter accounts’ prime time. 'We’re all trying to do more with less. When it comes to social media, it’s no different. We should be focused on content and use automated tools to help spread the word on social platforms. Every industry is different, but following are some automation tools you should consider and an infographic on the best times to post. Here’s a list of tools that I’ve used that will help you schedule and post your content at the best time: .
MINDJUMPERS | WEDNESDAY, OCTOBER 22, 2014
[Twitter] Snapchat as a platform for branded content?
Promote your brand: Use your other social platforms (Facebook, Instagram, Twitter) to promote your Snapchat profile. As you can see, the brand communication of Snapchat should be based on the same rules as Facebook, Instagram, Twitter etc: choose the right timing, get to know your users and align with your brand. 'With the growing number of social platforms, businesses have numerous ways to communicate with their customers.? It seems like Snapchat has gotten a lot of attention in the tech world lately. Snapchat as a marketing tool? . on a one-to-one basis.
DEVUMI | WEDNESDAY, OCTOBER 22, 2014
[Twitter] Twitter Follower Hack: The Monthly, Weekly, and Daily Tactics to Use
'A good Twitter follower hack tutorial must be well organized if you’re ever going to sort through the massive world that is Twitter. This tutorial is going to break your Twitter follower hack tips down into three parts: Those you do once a month. Dividing these tasks up, and regularly scheduling time to do them, is your key to getting more followers and becoming a true Twitter follower hack expert! Twitter follower hack advice: Monthly activities. Those who you find using either technique with big audiences are your target with this Twitter follower hack.
CONVERSTATIONS | WEDNESDAY, OCTOBER 22, 2014
[Twitter] There is a Book Within You
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Every business owner I talk with, be it an owner of a small business or a solopreneur, every single one of them should write a book. You should write a book. Maybe two. Your book doesn’t need to be the size of a Harry Potter novel. It doesn’t even have to go to print. It can be (and maybe should be) a print-on-demand or even a single Kindle book. It can be a free e-book you offer as a lead magnet. once shadowed a hands-on business owner for two days and one night. You can do it, too. Consider leaving a comment!
JANET FOUTS | TUESDAY, OCTOBER 21, 2014
[Twitter] Tech and sanity – You can have both!
BuzzSumo -Keyword, brand and news monitoring, locating influencers and interacting with them on Twitter right from the dashboard. 'There’s a lot of talk right now about the need to disconnect from technology and how social media overload is making everyone crazy. totally get that. All of that constant buzz can be annoying, distracting and keep us from doing what really matters in life; being real and connecting personally with people. This may not work for everyone, but it works for me most of the time and after years of working like this I wouldn’t have it any other way.
KOKA SEXTON | TUESDAY, OCTOBER 21, 2014
[Twitter] Social Selling Tips on Salesforce Live
Leveraging social media tools like LinkedIn and Twitter for sales has been a topic I have been passionate about for about 5 years now and it was great to be on Salesforce Live with thousands of viewers tuning in to hear from us. Life at LinkedIn Social Media Social Selling Strategies LinkedIn social selling Twitter 'Last week at Dreamforce I had the opportunity to be on Salesforce Live again. This time I was joined by Jill Rowley and Jamie Dominici and the topic was driving sales through the art of social selling. Powered by WP Bannerize.
ONLINE COMMUNITY STRATEGIST | TUESDAY, OCTOBER 21, 2014
[Twitter] Don’t expect engagement if your content isn’t worth it
The people who still love what they do are doing their best to create interesting content, whether on Facebook, Twitter, LinkedIn, blogs and other owned channels. 'I get it. Engagement is hard to come by. No matter the platform, brands are competing with every other platform for an iota of time from their target audience, which we all know is so bifurcated these days it’s insane. also know that when it comes to Facebook in particular, there’s always an algorithm change. get all of that. But community managers do bear some responsibility. And that lies in the content. Today.
SOCIALNOMICS | TUESDAY, OCTOBER 21, 2014
[Twitter] Socializing Annuities to Make More Income
Many annuity providers use sites like Facebook and Twitter to engage users in promotional polls and questionnaires that benefit both the customer and the company. As the following article shows, from retirement savings to questions surrounding “ lifetime annuities ,” annuity providers are using social sites like Facebook and Twitter as a way to answer questions and concerns. 'Millions of Americans are taking advantage of everything annuities have to offer and social media is helping to spread the word. Interactive Social Resources. Questions and Comments. Annuity Awareness.
JEFF KORHAN | TUESDAY, OCTOBER 21, 2014
[Twitter] How Storytelling Grows Your Social Media Audience
Connect with Jeff on LinkedIn , Twitter , Facebook , and Google+. 'Are your social media profiles glorified resumes, or do they tell people what they really want to know – who you are and why they should care about you and your business? In addition to technology changing, everything about people and business is changing too. This means your social media has to meet new expectations. Media that markets these days does much more than create awareness. It makes meaningful connections, which means it inspires. The easiest way to accomplish that is by telling stories. Here’s the thing.
SOCIALNOMICS | TUESDAY, OCTOBER 21, 2014
[Twitter] Go Home with Social Media
Twitter – Twitter is one of the best tools companies use for marketing their businesses. Create your own Twitter account in less than five minutes and search and follow home improvement companies in your area. 'Owning a home comes with a good share of responsibilities. You need to take care of the yard, keep the exterior clean and looking nice, keep the interior in good condition, fix any appliances or items that break and more. Connecting with Businesses to Protect Your Home. Are they hiring? Are they offering any discounts this week? What are their plans long-term?
SOCIALNOMICS | TUESDAY, OCTOBER 21, 2014
[Twitter] The Power of Social Media in the Tech-Savvy Business Landscape
Savvy business owners and marketers, having noticed the growth of this phenomenon over the past decade, invested heavily in channels such as Facebook, Twitter, Pinterest, LinkedIn, Instagram, and Google Plus to grow their business, connect with customers, and raise brand awareness. That means the average American spends more time on Facebook and Twitter than he or she does checking email or surfing news sites. With millions of registered users on such sites as Facebook, Twitter, and Pinterest, using social media to increase brand awareness is a no-brainer. To drive sales.
CONVINCE & CONVERT | TUESDAY, OCTOBER 21, 2014
[Twitter] How to Turn Your Old, Forgotten Content Into Your New Secret Weapon
Twitter is scarcely any different. Time’s Facebook and Twitter accounts each post dozens of updates per day, but the average follower is likely to see only a few of them at the most. 'image via Big Stock Photo. Wouldn’t it be nice if content marketing were as simple as just creating stellar content? Sure, you can say that crafting the most compelling content possible is your number one priority. After all, it should be.) Part of it is a matter of numbers, because effective marketing isn’t just about quality content – it’s about algorithms. Long story short? The solution?
CONVERSTATIONS | TUESDAY, OCTOBER 21, 2014
[Twitter] Sometimes the Most Productive Thing – is No Thing
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Sometimes, the most productive thing we can do in the next 15-20 minutes – is no thing. Re-Create : A 20-minute power nap can help re-create energy and focus. Read : A 15-minute fictional read or magazine article can spark imagination. Or find an interview of a favorite creative such as an actor or musician. Reflect : A 15-20 minute quiet time of reflection of the day thus far can kickstart a thought process (make sure to have pen and paper handy). They don’t always have to be 10 or Ways. Consider leaving a comment!
IDACONCPTS | MONDAY, OCTOBER 20, 2014
[Twitter] Win 1 of 20 Gift Cards for a FREE ONE Year of the iDcard
You must provide me your mailing address via private message on Twitter ( @idaconcpts ) or Facebook ( [link] so I can mail the gift card to you. 'a Rafflecopter giveaway. TERMS AND CONDITIONS: A total of 20 gift cards for a free year of the iDcard are available. Only one gift card per person. Each gift card holds no value and does not entitle the owner to any discounts. It is simply a gift certificate. Recipients of these cards will gently scratch off the black and grey material with a coin to reveal a unique promo code. Each code is good for one FREE iDcard that will expire 10/31/2014.
THE SOCIAL MEDIUM | MONDAY, OCTOBER 20, 2014
[Twitter] Twitter Followers: Finding Good Relationship Material
'Once you begin embracing Twitter, every day can be a Christmas of sorts, when you open up your e-mail to notifications of several new overnight followers. As followers disappear without reason, that little tingle becomes a little knot in your stomach, and you wonder what you did so wrong on this Twitter thing, anyway. Margot Tohn, CEO of ParkIt Guides ( @ParkingExpert ), was excited to see her Twitter traffic on the rise, then confused when they backed out just as quickly. I was seeing an influx of new Twitter followers with high Klout scores. Good riddance.
T2 SOCIAL | MONDAY, OCTOBER 20, 2014
[Twitter] Link Building Tips to Keep Your Brand Above Board
Tell us in the comments below or on Twitter ! 'Google just updated Penguin for the first time in a while, and these link building tips will help keep your brand from being hit by any potential penalties. When it comes to boosting your rankings on Google, link building is among the most viable strategies – assuming, of course, that it’s being done properly. With Google’s latest update to Penguin 3.0, these are a few link building tips to keep in mind in order to avoid any unwanted penalties to your SERPs. Avoid the Manipulation of Shares. Transparency is the Best Policy.
DREW'S MARKETING MINUTE | MONDAY, OCTOBER 20, 2014
[Twitter] Are you social sharing to your best advantage?
11-15 words is the sweet spot for Twitter (about 100 characters) , and you’re safe to use up to 25. Messages on Twitter and LinkedIn receive significantly more clicks if they use a hash tag. smart ways to work with your attorney) generate more clicks on Twitter. Fridays yield more clicks on Twitter than any other day of the week. Many people check their Twitter stream after they settle into the office, but they are less likely to check it once they start wrapping up for the day. that will benefit your website’s domain. Using a number (i.e.
ENGAGE | MONDAY, OCTOBER 20, 2014
[Twitter] Social Media Lessons for Associations and Nonprofits
Plus, Facebook and Twitter’s very own dashboards allow you to keep an eye on what’s working and what’s not. 'Washington, D.C., is a major hub for associations and nonprofits, and we’re lucky that one of McMURRY/TMG’s biggest offices is right in the heart of the District. As a D.C. resident, this means that not only do I have many friends working in the association and nonprofit sectors — changing the world and whatnot — but I also occasionally get to crash their parties (read conferences, panel breakfasts, and a happy hour or two ). TRENDStweets #TRENDSlive pic.twitter.com/825rOQ8aey.
CONVERSTATIONS | MONDAY, OCTOBER 20, 2014
[Twitter] A Simple Trigger Question for the Not-So-Simple “What Next?”
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'One of the most frequently asked questions that come in from the SmallBiz Tracks Daily Podcast “Ask” page is something along the lines of: What Do I Do Next? Sometimes, this question opens up to a larger question, such as: “I’ve just started my own business after years in the corporate world. What do I do next?” ” Many times, it goes along with something like: “I have so much to do, it seems like I’ll never get all of this done. What should I do first?” To much to do?
CONVERSTATIONS | SUNDAY, OCTOBER 19, 2014
[Twitter] Week in Review: Posts and Podcasts Oct 12 – Oct 18, 2014
SBTD Episode 91: Don’t Give Up on Twitter Just Yet SBTD Episode 90: Is There Such a Thing as Work-Life Balance? Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Week in Review October 12 – 18: Posts and Podcasts from ConverStations and SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. by subscribing to Whistle Stops Weekly email newsletter. Format.
PROBLOGGER | SUNDAY, OCTOBER 19, 2014
[Twitter] Be a Better Blogger by Doing as Little as Possible
You’re blogging every day, you’re promoting those posts to your Facebook, Twitter, Google+, you’re ensuring all posts have a Pinnable image, and you’re Instagramming the behind-the-scenes for your followers. See evidence on Instagram here , on Facebook here , and twitter @veggie_mama. 'When you make the decision to grow your blog and hopefully create an income from it, it can be so easy to fall into the trap of doing everything all at once in the name of getting as much exposure as you can. But that’s not all. while ago I was listening to the How they Blog Podcast with Kat Lee.
TWIST IMAGE | SUNDAY, OCTOBER 19, 2014
[Twitter] First There Was UnMarketing Now There Is UnSelling
Over the past short while, Stratten has gone from trying to accumulate as many followers as possible on Twitter, to becoming an internationally sought-after writer and speaker on the topic of changing how businesses interacts with human beings. twitter. advertisingpodcast alisonkramer blog blogging brand businessbook businesspodcast customerservice davidusher digitalmarketing facebook google itunes marketingblog marketingpodcast qrcodeskillkittens scottstratten thebookofbusinessawesome thebookofbusinessunawesome twitter unmarketing unselling Seems simple enough, right?
CONVERSTATIONS | SUNDAY, OCTOBER 19, 2014
[Twitter] Small Wins Equal Big Victories (Thoughtography)
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'The Giants and Royals are about to meet in the 2014 World Series. Neither team won its division. Neither team won 90 games. Some are calling it t he worst matchup in history. No matter what others call it, these two teams did whatever it took to get here – one step away from being World Champions. It’s a big title. It took a lot of small wins to get this close. Baseball is a game where small wins add up to big victories. Moving a runner over and into scoring position is a small win. Consider leaving a comment!
BILL HARTZER | SATURDAY, OCTOBER 18, 2014
[Twitter] Bill Hartzer Weekly Update: October 18, 2014
And in case you’ve missed it, you might want to check out SocialCentiv, a really cool new Twitter marketing tool. What’s really interesting to note that after I posted this and tweeted on Twitter about it, within minutes GoDaddy had this bug fixed. SocialCentive Twitter Marketing Software Free Trial. SocialCentiv is some new Twitter marketing software (it’s really a dashboard) that feeds you Tweets by people. 'Google Penguin Refresh this weekend, and a pricing bug found in GoDaddy’s domain registration. is finally here, after more than a year.
KOKA SEXTON | SATURDAY, OCTOBER 18, 2014
[Twitter] Social Selling Tips: 3 Sales Lessons from The Amazing Race
Start your race by downloading our latest eBook and visit us on Twitter @LinkedInSelling for more insights. 'The twenty-fifth ‘trip’ of the long-running reality competition The Amazing Race premieres this fall. The show pits teams of two against each other in a race around the world, complete with various physical and mental challenges. Contestants face various fears and risks along the way, including communication barriers and unfamiliar environments as they zig zag across the globe. Still, there are certain similarities between the show and the fast-paced world of social sales.
PAMORAMA | SATURDAY, OCTOBER 18, 2014
[Twitter] 12 Essential Elements of a Social Media Marketing Strategy
Are Facebook and Twitter their platforms of choice? What works on Facebook will fall flat on Twitter, and vice versa. Follow her on Twitter at @pamdyer. 'Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. If you don’t, it will be obvious to your fans and target market that you are disorganized. If you’re starting from scratch, it can feel overwhelming.
CONVERSTATIONS | SATURDAY, OCTOBER 18, 2014
[Twitter] Lesson from Stand By Me – “TRAIN!” (LIFT Clip)
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'There are many business and life lessons in the movies. collect them on a YouTube Playlist: Movie Scenes. One of my favorite scenes is from the movie Stand By Me , and not just because of the railroad tracks as a prop. The scene where the boys decide to walk the train tracks across the river: Can''t see the video in your RSS reader or email? Click Here! This pivotal scene shows a brazen attitude and penchant for shortcuts by Teddy. It also shows the supportive and aware mind of Gordie. Safe, right? LIFT Clip) ! LIFT Videos
CONVERSTATIONS | SATURDAY, OCTOBER 18, 2014
[Twitter] Explain Your Story (LIFT Clips for 10-18)
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – How to Create a Storyboard Can''t see the video in your RSS reader or email? Click Here! IMPROVE – The Power of Words Can''t see the video in your RSS reader or email? Click Here! FIND FLOW – Explain it With Pictures Can''t see the video in your RSS reader or email?
TWIST IMAGE | FRIDAY, OCTOBER 17, 2014
[Twitter] Six Links Worthy Of Your Attention #226
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "The most useless piece of information I learned today is the eggcorn. So, naturally I shared it here. An eggcorn is a misspelling or misinterpretation of something which still makes sense. You might be ''curled up in the feeble position'' or provide me with ''antidotal evidence,'' for example. So, here is a database of them for you." extreme.
JEFF KORHAN | FRIDAY, OCTOBER 17, 2014
[Twitter] Business Niche: How to Build a Predictable Income Model
Let your Twitter followers know about this podcast with this ready-made tweet. Connect with Jeff on LinkedIn , Twitter , Facebook , and Google+. 'Listen to the Episode Below (0:38:31). Download. iTunes. Stitcher. SoundCloud. Get Weekly Marketing Updates. Discover What is New for Business. Powered by Simple Podcast Press. This is Episode 13 of This Old New Business weekly business podcast with Jeff Korhan. To grow and manage a business of that magnitude requires a lot more than had work. What you learn in this episode cannot be found in popular business books.
PWB MARKETING BLOG | FRIDAY, OCTOBER 17, 2014
[Twitter] Social Media Tweetable Facts
Twitter devours 12x more. Facebook social media Twitter social media facts 'Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used. Do you know the recent B2B social media facts from fiction? Here are several of the latest Tweetable social media facts to consider – No matter how you look at it though, social media is changing faster than a blink of an eye. Social Media Facts: [FACT] Each day, Facebook devours 500x more data than the New York Stock Exchange.
CONVERSTATIONS | FRIDAY, OCTOBER 17, 2014
[Twitter] Creating a Powerful Business Presence with Brochures
You can connect with Donzell on Twitter. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Written by Donzell Davis What is it that connects and builds every relationship? The answer is you. When you meet someone your desire is to connect and build based on something that you can provide. Before you provide what you have to offer to your customers, they need to be aware that you exist and what your company does. You need to establish your presence. brochure provides just that: Your presence on paper! So what is so special about having a brochure? Ok, enough questions.
ABSOLUTE PA | FRIDAY, OCTOBER 17, 2014
[Twitter] What I REALLY think about blogging (you’ll be surprised!)
If you think Twitter is a waste of time… I’ve got a coupla things that you’re going to LOVE. 'Being in the business of modern marketing means I write a lot: Blogs. Guest blogs. Sales pages. Website copy. Marketing emails. Training and workshop scripts. Writing takes up most of my working week, fo’ sure. But, can I tell you a secret? Writing is not something I love to do. Before I started my business I hadn’t written much more than a shopping list since I left school. never journaled or kept a diary. never wrote letters – I’d call instead. Not listened in yet??
CONVERSTATIONS | FRIDAY, OCTOBER 17, 2014
[Twitter] Remarkable eCommerce Results With Small Steps
Keep up with her on Twitter or LinkedIn. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Guest Post from Kinsta.com All eCommerce website owners try to make efforts to increase the number of visitors to their sites. Right after starting an eCommerce business, every newbie’s most relevant task is to gain enough visitors/readers/audience for their site. And then, some of them have to face the fact that a visitor doesn’t equal to a customer. Every niche has some tricks to attract their own target audience. However, there are basic rules that all retailers should keep.
DEVUMI | FRIDAY, OCTOBER 17, 2014
[Twitter] Online Music Marketing with Tweets: Twitter and SoundCloud Finally Team Up
'There have been rumors of Twitter and SoundCloud working together for months. reported on Twitter’s interest back then , but now we know for certain that the two titans of rapid fire social media, and online music streaming, are going to work together. Twitter announced it on their blog yesterday, and SoundCloud followed up with an announcement on their own blog. The time to pump up both your Twitter activity, and your SoundCloud content, for your online music marketing is NOW. Online music marketing is all a-Twitter. really love it. nSxejse9Rc. link].
SOCIALNOMICS | THURSDAY, OCTOBER 16, 2014
[Twitter] Be More Social in Promoting Your Franchise
For starters, set up business accounts on sites like Facebook, Twitter, Google+ and Pinterest if you don’t already have them. 'Has working for someone else either gotten old or even stressful at this point in your career? What if you could own your own franchise, allowing you to call the shots and potentially make a decent amount of revenue over time? If it is something you have thought about, perhaps now is the time to take action. For more Americans the idea of owning a franchise has become more appealing especially in a day and age when workplace security is average at best.
KOKA SEXTON | THURSDAY, OCTOBER 16, 2014
[Twitter] How I experienced Dreamforce #DF14
Meeting new people that have started down the social selling path and have already connected on LinkedIn or Twitter but this was the first time we were in the same place was amazing. 'Dreamforce 2014 is now over and I am walking away exhausted but inspired. spoke in 5 sessions total over 3 days to groups ranging from sales to marketing to support. I’m usually lucky to get one session to talk in so it was an amazing opportunity to have so many this year. was collecting all of the tweets from the past few days and surprised myself with all of the activity. Powered by WP Bannerize.
PROBLOGGER | THURSDAY, OCTOBER 16, 2014
[Twitter] Top Five Things to Learn from the Greggs vs Google Twitter Debacle
The gaffe spread like wildfire across the internet, and the Greggs Twitter account was rapidly inundated with tweets. Almost 300 tweets and a new hashtag later, the correct logo was restored – and Greggs had emerged as a Twitter champion. Here are some tips on handling a crisis on Twitter, as demonstrated by the social media team at Greggs: Rise Above It. The whole internet is teeming with trolls, but Twitter is a particularly virile breeding ground. When Twitter catastrophe strikes, never stray from the Golden Rule – DON’T FEED THE TROLLS.
FEVER BEE | THURSDAY, OCTOBER 16, 2014
[Twitter] The Hierarchy of Communications
Members communicate via Twitter. Here are some simple tips: 1) Create a list of your members' Twitter accounts and encourage members to add their own twitter account and follow other members. Introduce a hashtag and encourage interaction via Twitter. Alternatively, simple use a Twitter hashtag. 'If members can only interact via the platform, it will take far longer to develop the community. This is because the level of social presence (awareness of an intelligent other) in the discussions are low. Members communicate in person.
UNSPOKEN | THURSDAY, OCTOBER 16, 2014
[Twitter] 7 NEW Social Media Solutions to Grow Your Business
Twitter Promoted Videos. Twitter took the guesswork out of video marketing through Tweets. After months of testing, Twitter found that Tweets with videos generated better engagement and more views. With this new tool, brands can upload, distribute, and enhance marketing campaigns using videos on Twitter. You might check for trending topics on Twitter, or monitor your competition for new stories and updates. 'When it comes to creating buzz online, it’s hard to keep up. Pinterest Messenger. Pinterest users send over two million pins each day. BuzzSumo.
DANNY WHATMOUGH | THURSDAY, OCTOBER 16, 2014
[Twitter] ICYMI – Facebook stickers, Video views and Android L
Sky is the latest publisher to sign up to Twitter Amplify. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. recorded a podcast for the Holmes Report looking at the latest research from the PRCA about the Agency of the Future. Stickers are now available in Facebook comment streams. Facebook delivered more desktop video views in August than YouTube. MacDonalds are to roll out 14,500 Facebook pages in the next few years. Campaigns. Image credit.
CONVERSTATIONS | THURSDAY, OCTOBER 16, 2014
[Twitter] Coaching Calls with SubCLUBs
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Every business and business owner is unique in more ways than one. Personality, Personality, demographics, location, offerings, the list of differences can get long. These differences are part of what makes the Coaching Calls portion of SubCLUBs so important. SubCLLUBs is a new project offering premium content, coaching, and calibration to help you in building a better business presence. One of the benefits to members of SubCLUBs is the 90 minutes of one-on-one coaching calls (either by phone or Skype). Green = Time Available.
SOCIALNOMICS | WEDNESDAY, OCTOBER 15, 2014
[Twitter] T-Mobile CEO John Legere Kills It on Twitter
Very few CEOs can attract and keep 555,000 Twitter followers engaged (and sometimes enraged) the way he can. He’s most likely chosen Twitter as his platform of choice because of the two-way access it offers. “The truth is I learn almost everything I need to know to run T-Mobile [on Twitter]. On the email from individual customers or on Twitter. Mobile has now had five consecutive quarters with over 1 million customer additions, partly on the backs of Twitter users who are the proverbial choir to which Legere does most of his preaching.
DEVUMI | WEDNESDAY, OCTOBER 15, 2014
[Twitter] How to Set Up a YouTube Remarketing Campaign in Google Adwords
'We recently spoke about Twitter Remarketing here on the Devumi blog, but to keep things fair for all those video marketers out there I am also going to cover YouTube Remarketing so that your videos, and video marketing, can help your end goal of increasing conversions and spreading your brand message to the right people. This is when Twitter Remarketing hits its stride as you perfectly target the audience for your Adword advertisements across the Google networks. Setting up a YouTube Remarketing Campaign. What is remarketing? How to setup your YouTube Remarketing campaign. Wrong!
FIREBELLY | WEDNESDAY, OCTOBER 15, 2014
[Twitter] Halloween & Social Media: 5 Must-Reads
From Facebook, to Twitter, Vine, Blog Social Media 'Don’t be scared of having some fun with your online community this Halloween! Check out these five must-reads for inspiration. Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content By Jessica Gioglio In celebration of this spooktactular holiday, we’re skipping the tricks and going right to the treats.
PROBLOGGER | TUESDAY, OCTOBER 14, 2014
[Twitter] Your Blog as Part of an Overarching Business Strategy
You can follow her on Twitter. 'This is a guest contribution from Sabina Stoiciu. So you have a business blog (you DO have a blog for your business, yes?). Well it’s a great decision, and a decision that is growing in popularity. In In a 2012 HubSpot study , 62% of respondents claimed to run a company blog. number which has consistently grown from 52% back in 2009. Today is also not the first time somebody tells you a blog will bring several advantages to your business. Your blog is not just the place where you write something for someone. So, your blog fulfills the role of….
LOUIS GRAY | TUESDAY, OCTOBER 14, 2014
[Twitter] What If We Redid the 2000.Com Monopoly Edition for Today's Web?
Apologies to WordPress , Box and others) Yellow 2000.com Monopoly edition: eTrade , Monster.com and Marketwatch 2014.com Monopoly edition: Wikipedia , LinkedIn and Twitter Commentary: Monster.com and eTrade were monsters in 2000. Now, people get their financial and business data from each other via LinkedIn, in real time on Twitter, and check its veracity on Wikipedia. Apple Cloud Facebook Google Microsoft Netflix Silicon Valley Twitter Yahoo YouTube 'In the year 2000, as the.com bubble was at its peak, it seemed new tech names were going to rapidly eclipse the old guard.
SMALL BUSINESS MAVERICKS | TUESDAY, OCTOBER 14, 2014
[Twitter] Survey Results and Centroids
Here’s a quick look at the Overall Ranking Factors numbers from lowest to highest: Social Signals (5.8%) (Google+ authority, Facebook likes, Twitter followers, etc.). 'For the last seven years, David Mihm has been conducting some of the most important studies of Local SEO. The 2014 Local Search Ranking Factors Survey results have been announced on Moz, and of course they are interesting! The comments should be pretty good, too — I love a good discussion by people who are involved with the subject. Behavioral/Mob. Personalization (8.4%). External Loc.
PUSHING SOCIAL | TUESDAY, OCTOBER 14, 2014
[Twitter] What Ragnar Taught Me About Grassroots Content Marketing
Our exhausted and giddy ad-hoc content marketing team created Instagram, Facebook, Pinterest, and Twitter magic chronicling our Ragnar adventure. Facebook, Instagram, and Twitter are the obvious favorites but Pinterest is quickly gaining on the pack. 'I recently ran 14.1 miles over 24 hours through the Adirondack mountains in upstate New York. Before you dismiss this as just something “runners” do, you should know that before to this event the longest distance I have ever run was 3 miles.A few weeks ago I was, according to my wife, “sedentary.”. Now I love my morning run. Enlarge.
MINDJUMPERS | TUESDAY, OCTOBER 14, 2014
[Twitter] How to handle a shitstorm – before, during and after
Content Marketing Facebook Guidelines Marketing & Communication Social Media Social Media PR Social Media Strategy Social Responsibility Tips Twitter brand communication change in communication communication strategy crisis communication Danish Mother Seeking Jane Jordan-Meier shitstorm social media marketing 'With brands increasing their presence on social media regular crisis are to be expected. Lately The key to get properly through a shitstorm is to be prepared and to acknowledge the problem. Here’s how your company should act before, during and after a social shitstorm.
CONVINCE & CONVERT | TUESDAY, OCTOBER 14, 2014
[Twitter] Twitter and TV: 4 Ways to Make It Work
'Image via Twitter Blog It’s that time of year when kids go back to school, football is starting, baseball is ending, Mr. Autumn Man is walking down the street with his coffee, and television’s top shows come back for their big premieres. Twitter has been positioning itself in the mind of network execs as a platform that is complimentary to TV, and user numbers seem to support their claims. In fact, 85% of users active on Twitter during primetime TV hours tweet about TV , with 66% saying. Read the whole entry. » Social Media Strategy
CONVERSTATIONS | TUESDAY, OCTOBER 14, 2014
[Twitter] SubCLUBs – Building Your Business Presence a Month at a Time
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'SubCLUBs is an extension of SmallBiz Tracks. We announced a version earlier this year and the feedback was compelling enough to make some changes. As always, we look to accomplish a few things with everything we do: Provide small business owners a LIFT in building their business presence. Practice simple, small steps leading to big results. Prepare owners with instruction towards independence. The new SubCLUBs plan does all that for less than a daily cup of coffee. One-on-One coaching calls totaling 90 minutes each month.
JEFF KORHAN | TUESDAY, OCTOBER 14, 2014
[Twitter] How to Be Famous for Your Business Content
Connect with Jeff on LinkedIn , Twitter , Facebook , and Google+. 'As a marketer you no doubt are familiar with the expression “Content is King” – but do you know who is credited with first coining it? posed that question to my audience at a recent content marketing conference here in Chicago. To my surprise, nobody knew the answer. While it is sometimes disputed, Bill Gates is most often credited for one simple reason: He published it. This is why your business needs to get serious about publishing business content. Claim Your Signature Content. This is the basis of every copyright.
SOCIALNOMICS | MONDAY, OCTOBER 13, 2014
[Twitter] The Key Tips on Implementing Paid Social Media for Brand Awareness
Twitter: Promoted Accounts and Tweets are the easy way in for awareness. Featured Social Media Socialnomics brand awareness digital advertising digital strategy Facebook instagram lexus LinkedIn michael kors paid adveritsing paid media strategy paid social media pinterest social media strategy sponsored posts Twitter YouTube 'First thing’s first, you need your goals (as with any marketing plan). Decide if your paid social media strategy will help for awareness of your brand being on that channel or perhaps help create engagement with a new campaign. Need I say more?
BILL HARTZER | MONDAY, OCTOBER 13, 2014
[Twitter] Bill Hartzer: Weekly Update for October 13, 2014
In case you’ve missed it, you might want to check out SocialCentiv, a really cool new Twitter marketing software product. SocialCentive Twitter Marketing Software Free Trial. SocialCentiv is some new Twitter marketing software (it’s really a dashboard) that feeds you Tweets by people. and here’s the post that I wrote about it: https://www.billhartzer.com/pages/using-socialcentiv-twitter-marketing-software-lead-generation/. But, notably the TopSEOs website appears to have been banned in Google. TopSEOs Banned. 33 Speakers to See at Pubcon. link].
SOCIALNOMICS | MONDAY, OCTOBER 13, 2014
[Twitter] Why Social Media Matters in the Job Search
Much like Linkedin, Plaxo allows you to create a professional profile, but it also draws information from your other social accounts such as Twitter. 'Taking a social approach to your job search might just be the best employment decision you ever make. With more and more social media sites dedicated to the professional job market, going social with your job seeking endeavors is more fruitful than you might think. When you’re ready to find your dream job, here are a few social websites that can help: First Things First: Clean Up Your Social Act. All Begins With Linkedin.
LOUIS GRAY | MONDAY, OCTOBER 13, 2014
[Twitter] Cloud Powered Near Instant PC, Mobile Upgrades Are the New Reality
discussion on Twitter with +Josh Elman and +Edwin Khodabakchian Meanwhile, on mobile, the story is much the same. 'Buying a new computer or getting a new phone used to be a huge pain. Even if everything was up and running right away, you had to plan for hours, or even days, of moving all your data from the old device to the new one. And if you didn’t successfully complete the data migration, or had sufficient paranoia, you could end up with old devices cluttering your home - just in case you might need to get that old content. Samsung''s 2012 Chromebook Got Bumped for the 2014 HP.
SOCIALNOMICS | MONDAY, OCTOBER 13, 2014
[Twitter] Surrogate Moms Can Be More Social
Twitter – Twitter is quickly growing and gaining followers. 'A surrogate mother is someone who carries a child via pregnancy for another woman. They may use their own egg or they may use the other woman’s egg. Once the baby is born, he or she is then given to the original parents. While there are no formal statistics on surrogacy, it’s estimated that nine children are born to a surrogate mother in each state every year, according to Modern Family Surrogacy. Are you looking to be a surrogate mom? The article “ How healthy does a surrogate mom need to be ?”
CONVERSTATIONS | MONDAY, OCTOBER 13, 2014
[Twitter] Write. Edit. Format. Publish.
Follow SmallBizTracks on Twitter or Facebook or on Google+. Related Stories Week in Review: Posts and Podcasts Oct 5 – Oct 11, 2014 Free Yourself from Facebook by Leveraging 3 Other Platforms Best Practices – Twitter for Business [Resources] Week in Review: Posts and Podcasts September 7 – 13, 2014. 'Here’s how it often goes… Write a little bit of text … oops, backspace – backspace -backspace … a bit more writing. Think. Fix the margins. Bold … no, nix the bold. Should Thesaurus get capitalized? Where’s that APA sheet?
CONVERSTATIONS | SUNDAY, OCTOBER 12, 2014
[Twitter] Week in Review: Posts and Podcasts Oct 5 – Oct 11, 2014
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Week in Review October 5 – 11: Posts and Podcasts from ConverStations and SmallBiz Tracks Daily Podcasts. The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in Review: October 11, 2014 from Mike Sansone. You can catch a complete review, in addition to top links to give your small business a L.I.F.T Blog Coach Brain Stew
PROBLOGGER | SUNDAY, OCTOBER 12, 2014
[Twitter] Rebranding Your Blog: The Resources
See evidence on Instagram here , on Facebook here , and twitter @veggie_mama. 'Last week we had Jodi from Practising Simplicity talk us through the decision behind rebranding her six-year-old established blog. Many of you had questions about the technical details of moving a blog, so I’ve rounded up some resources to help. You will find everything from changing social media handles to 301 redirects. Feel free to ask any questions in the comments and we will try to assist! Kate also discusses traffic loss due to the switch, and what you can do about it. General
TWIST IMAGE | SUNDAY, OCTOBER 12, 2014
[Twitter] Advertising Week With Joseph Jaffe
twitter. advertisingpodcast advertisingweek blog blogging brand businessbook businesspodcast clioawards davidusher digitalmarketing evolution facebook flipthefunnel google itunes jaffejuice jaffejuicetv jerryseinfeld jointheconversation josephjaffe lifeafterthe30secondspot marketingblog marketingpodcast twitter zero 'Episode #431 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #29.20 of Across The Sound. and his latest business venture is, Evol8tion. Enjoy the conversation. advertising week. blogging. brand.
CONVERSTATIONS | SUNDAY, OCTOBER 12, 2014
[Twitter] Reach and Retain in a Subscription Economy (Thoughtography)
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'It has been said that in the Subscription Economy , companies should care about one thing: How many customers they can reach and retain. While delivery is still important, building recurring revenue and a happy, growing customer base are keys to the future of business. Maybe, Maybe, just maybe, the number of items shipped or sold now sits behind how many customers reached and retained in measuring and forecasting business. You just finished reading Reach and Retain in a Subscription Economy (Thoughtography) ! Thoughtography
TWIST IMAGE | SATURDAY, OCTOBER 11, 2014
[Twitter] Six Links Worthy Of Your Attention #225
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Chills Its Eggs And Most Of The World Doesn''t - NPR. "I''ve always wondered about this. Turns out there are good reasons why. Also, if you live in the US, you probably shouldn''t keep your eggs on the counter." " (Alistair for Hugh). You are not your browser history - Medium. " (Alistair for Mitch). " (Hugh for Alistair). don''t.
CONVERSTATIONS | SATURDAY, OCTOBER 11, 2014
[Twitter] Better Habits for Your Business and Brain (LIFT Slides)
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using the LIFT acronym. Here are a few decks on SlideShare that might help you in building a better business presence and a smoother work flow. LEARN: Get Started with Evernote. 25 Ideas for Getting Started with @Evernote from Steve Scott. IMPROVE: Persuasive Writing Techniques. Persuasive Writing Techniques (With Examples From Apple) from Henneke Duistermaat. FIND FLOW: It’s Great to Feel Great. Subscribe today.
CONVERSTATIONS | SATURDAY, OCTOBER 11, 2014
[Twitter] Finding the Skills and Sequences for Success – LIFT Clips 10/11
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – The No. Skill Every Entrepreneur Needs Can''t see the video in your RSS reader or email? Click Here! IMPROVE – Find a Better (Smaller?) Box Can''t see the video in your RSS reader or email? Click Here! Click Here! Click Here! your presence or practice. Subscribe today.
SOCIALNOMICS | FRIDAY, OCTOBER 10, 2014
[Twitter] What Brands Need to Know about the New Twitter Timeline
'Recent changes to what Twitter users see in their timelines have aroused controversy among some people and enthusiasm among others. In addition to showing tweets and retweets from accounts a person follows, the timeline will now show other “popular and relevant” posts Twitter thinks users will enjoy. The new Twitter timeline. Whether you like it or not, Twitter just took another step toward mimicking social media giant Facebook: Twitter has implemented a timeline feature that will show tweets you may (or may not) care to see. Twitter Quality trumps.
CONVERSTATIONS | FRIDAY, OCTOBER 10, 2014
[Twitter] A Video Series To Help Bring Your Small Business Online
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Google has created a great series especially made for small business owners, independent contractors, and freelancers. It’s as much interactive, empowering you as a business owner to answer some necessary questions. would (and will) recommend this to every business owner and to those thinking of going into business. You can watch the series below. The playlist runs automatically or you can go to a specific video from the playlist in the top, left corner of the video player. Consider leaving a comment!
CONVERSTATIONS | FRIDAY, OCTOBER 10, 2014
[Twitter] 3 Ways to Improve Your Website
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'E-commerce is the only trillion dollar industry growing at a double-digit rate, according to RJMetrics. That’s a lot of competition online and does not even account for offline competitors. Although there are many companies that function solely online (such as Amazon or eBay), many online options are supplemental to the physical store. International Business Times reports that 84 percent of shoppers check prices online while standing in a brick and mortar store. And this will greatly affect your sales numbers. Design.
DIRECT MARKETING OBSERVATIONS | FRIDAY, OCTOBER 10, 2014
[Twitter] What Does it Take to be a Senior Social Media Manager? [Infographic]
'Think just because you play on Twitter and Instagram, have a Tumblr page and have a Facebook account that you could “do” social media for a large company? You might want to rethink that.,, social media infographic social media manager
DEVUMI | FRIDAY, OCTOBER 10, 2014
[Twitter] Getting More SoundCloud Plays: 5 Dos & 5 Don’ts to get More Plays!
Try to match your username from Twitter or other social platforms so that things look like they lining up. Go into the Advanced Settings tab and start adding links to your: Twitter. 'SoundCloud is the most exciting opportunity for musicians to increase their exposure, find new fans, and even get discovered. Getting more SoundCloud plays is not, however, as simple as uploading some tracks and letting the magic happen. You have to work for them, and you have to have a good plan to get more SoundCloud plays. They’ll be obvious once you have them done, but you can’t skip them! Tumblr.
JEFF KORHAN | FRIDAY, OCTOBER 10, 2014
[Twitter] Community Value: How to Grow Your Business Audience
Please let your Twitter followers know about this podcast. Connect with Jeff on LinkedIn , Twitter , Facebook , and Google+. 'Listen to the Episode Below (0:25:52). Download. iTunes. Stitcher. SoundCloud. Get Weekly Marketing Updates. Discover What is New for Business. Powered by Simple Podcast Press. This is Episode 12 of This Old New Business weekly business podcast with Jeff Korhan. John Lee Dumas has built a spectacularly successful online business in a very short period of time. Our Featured Guest: John Lee Dumas. Magazines. 1 – Unleash Your Journey to Success.
TWIST IMAGE | THURSDAY, OCTOBER 9, 2014
[Twitter] The True Omni-Channel Is Convergence
Senior retailers from some of the world''s biggest brands at events for Google and Twitter , to local merchants with unique retail specialty at retail association events. If the last mile for companies like Google and Twitter and Facebook to grow are to connect the billions of people who do not have connectivity, perhaps the real last mile for all retailers is to own both the physical and digital consumer in one closed-loop. twitter. 'Convergence used to be a bad word. It was this "be all. you get the idea). That word. Convergence was akin to saying, "money pit."
CONVINCE & CONVERT | THURSDAY, OCTOBER 9, 2014
[Twitter] How to Make Marketing Analytics Easier
These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers. 'Tons of marketers hate data, so they only focus on the low-hanging fruit. The strongest marketers are the ones who collect actionable data. Doing so leads to the most profitable outcomes. If you’d like to be more actionable with your analytics, start with the “so what?” question. For example, clickthroughs and blog views are nice to have, but do they impact revenue? When you frame your. Read the whole entry.
SOCIALFISH | THURSDAY, OCTOBER 9, 2014
[Twitter] Overhaul Your Social Media Marketing Strategy with These Basic Approaches
If you were to login to your Twitter account right now, I know I can safely assume that 90% of the messages you’re seeing in your feed are irrelevant to you as everyone is chaotically trying to tell their own story, promoting their own opinions, ideas, newest blog post, etc. Here’s what you need to do to enhance your diversification strategy: Weigh diversification in favor of content – Although you may have accounts across LinkedIn, Twitter, Snapchat and Facebook, your message published on one network may not be suitable for another. Image source. Image source. Image source.
CONVERSTATIONS | THURSDAY, OCTOBER 9, 2014
[Twitter] FAQs Found in the Archives
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'One of the great things about blogging as part of your web presence, is how some of those blog posts you’ve written are answers to some of your “quick question” requests. You know those questions that start out innocently with, “I have a quick question for you.” ” While the question is quick, the answer is often not-so-quick. good answer might be found in your inventory of blog posts. This practice remains a great way to synchronize your communication. It Depends. When is Email Spam?
SOCIALNOMICS | THURSDAY, OCTOBER 9, 2014
[Twitter] Socializing Your Career for Greater Rewards
Among the tips to remember: Create at least three social media accounts – Facebook, Twitter and LinkedIn are great places to start. 'Currently, there are 1.73 billion people using social media. For businesses, more than 80 percent of small and medium-sized businesses are on social media and almost 100 percent of large companies engage in social media. As an employee, you can use this to your advantage when it comes to finding jobs, changing industries, networking or even getting a raise. First, remember that almost all businesses will look at your pages at some point or another.
ENGAGE | THURSDAY, OCTOBER 9, 2014
[Twitter] Launch a Twitter Account From Scratch With These 8 Tips
'Launching a brand-new Twitter account for a business, product or initiative—and attempting to make it a social media sensation—can seem like a daunting undertaking. However, the task of growing a new Twitter account from the bottom up has both benefits and disadvantages. So often, Twitter accounts are judged by their number of followers, and unfortunately, when you start a new account—that number is zero. Challenges of starting a new Twitter account: The Twitter account’s follower count starts at, yes, a depressing zero. Share relevant and compelling content.
JACOB MORGAN | THURSDAY, OCTOBER 9, 2014
[Twitter] Is “Privacy and Security” Really Dead?
This whole series on privacy and security was inspired by the movie “Terms and Conditions may Apply” which provides a fascinating look at how organizations such as Google, Amazon, Twitter, or Facebook are collecting, and using information that users may or may not be aware that they are giving away. 'Click Here to Subscribe via iTunes. Click Here to Subscribe via RSS Feed (non-iTunes feed). link]. The one stat you need to know. 86% of internet users have tried to use the internet in ways to minimize the visibility of their digital footprints. – Pew Research.
PROBLOGGER | WEDNESDAY, OCTOBER 8, 2014
[Twitter] 5 Crucial Link Building Strategies After Google Panda 4.1
Follow him on Twitter and Facebook. 'This is a guest contribution from Rizvan Ullah. Many people have been affected by the chain of Google Panda updates which began to roll out in February 2011. With an influx of information readily available, it’s become more important to provide only the best results for those using Google while skimming through search results. Google has said numerous times that their mission has always been to be the best search engine providing users with solutions to everyday problems, questions, references, etc. Let’s get started… 1. Google Ranking Criteria.
SOCIALNOMICS | WEDNESDAY, OCTOBER 8, 2014
[Twitter] 3 Strategies to Leverage Social Media During Major Sporting Events
As the stadium’s 30-minute blackout halted the event and the viewers’ ’second screen’ became the primary focus of attention, Oreo seized the opportunity to engage Twitter users live. The Tweet wasn’t terribly innovative or eye-catching, but it was completely relevant to the moment for thousands of Twitter users. Reacting quickly to real-time events in sports gives brands a chance to utilize the essence of what social media sites like Twitter are all about— giving users a space to engage in virtual conversation about what’s relevant at the present moment.
CONVINCE & CONVERT | WEDNESDAY, OCTOBER 8, 2014
[Twitter] 10 Proven Ways to Get People to Come to Your Online Event
Online events, whether they are in the form of a conference, a webinar, or a Twitter chat are great ways to position any brand as a thought leader in a niche and acquire new followers and/or leads. 'In my post yesterday, I talked about how virtual conferences are the dipping dots of marketing—marketing of the future and my current favorite outreach marketing tactic. If you missed this little run down you can check it out here. Of course, you have to get people to actually sign up for said epic. Read the whole entry.
DIVA MARKETING BLOG | WEDNESDAY, OCTOBER 8, 2014
[Twitter] Is Your Personal Brand Attracting the Right Audience?
With each network you participate in from tier one e.g. Facebook, Twitter, Linkin, YouTube, Pinterest to tier two e.g. Instagram, SnapChat, Jelly, dating sites, etc, . It was a fun exercise and Madison Harris even shared hers on Twitter. . 'This week it was my honor to present at South Wired 14 , formerly known as Digital Atlanta. South Wired is the longest on-going social media/digital marketing conference in Atlanta. It It was my pleasure to share the stage, as co-presenters, with Dorothea Bozicolona-Volpe. you get the drift. you attract and build an audience. We wondered.
SOCIALFISH | WEDNESDAY, OCTOBER 8, 2014
[Twitter] Association Social Media: ASAE
The social media manager oversees the daily operations (content creation, posting of content, monitoring, and responding) of the main ASAE Facebook and Twitter feed as well as the major ASAE conferences that have a social media presence. This includes the following: ASAE Marketing, Membership, and Communications Conference Facebook and Twitter accounts. ASAE Technology Conference & Expo Facebook page and Twitter account. ASAE Annual Meeting & Exposition Facebook page, Twitter account, and Instagram account. ASAE Great Ideas Conference Twitter account.
DEVUMI | WEDNESDAY, OCTOBER 8, 2014
[Twitter] New Instagram Embedding – Great News for Businesses on Instagram!
If only Twitter would get on board we’d all have more Twitter followers ! 'The new Instagram embedding tools and features made available this week are offering businesses on Instagram some incredible new ways to share their content. If you’ve built a great following on Instagram, and want to start taking that with you to your website or blog, the new Instagram embedding features will allow you to do that! Want to learn exactly what’s going on? Let’s get to it. New Instagram Embedding feature – What it means for your business on Instagram. Feature a follow button.
CONVERSTATIONS | WEDNESDAY, OCTOBER 8, 2014
[Twitter] Why Do We Call Google a “Search Engine”?
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'We often call Google a search engine. like to say Google is a Find Engine. Recently, I wanted to know how long it would take to drive to a client location. simply typed in the name of the two cities into Google and the answer was found. also found out other businesses I could call on around the client’s business. remember a time when I used to have to wait for the library to open to ask questions beyond my fingertips. Now the answers are always in finger’s reach (or saying, “OK, Google!”) Googled it.
SOCIALNOMICS | TUESDAY, OCTOBER 7, 2014
[Twitter] How To Develop Brand Loyalty Through Social Media
By having readily available support through Facebook, Twitter, and other social channels, brands show their customers that they care about their experience. 'One of the predominant ways companies benefit from strong social media management is that it develops brand loyalty. This is a process that takes time and requires a successful, long-term strategy, but the reward is worth the effort: loyal customers are repeat customers. Loyal customers also serve as brand advocates, engaging with your brand online and speaking well of it offline. First, brands must post valuable content.
ADAM SHERK | TUESDAY, OCTOBER 7, 2014
[Twitter] The Best Tools for Keyword Research, Competitive Analysis and Trending Topics
Bing News also provides trending topics on its home and section pages, as well as links to news that is trending on Facebook and Twitter. Enter any domain or topic and get a list of the most shared content across Facebook, Twitter, LinkedIn, Pinterest and Google+. Topsy’s Social Trends is a good source for monitoring trending topics and articles on Twitter. 'Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. There is a wide universe of tools out there and my intention is not to cover them all.
SOCIAL MEDIA NETWORK MARKETING | TUESDAY, OCTOBER 7, 2014
[Twitter] The 10 Most Used Social Media Websites As Of October2014
'Let''s see if you can name The 10 Most Used Social Media Websites As Of October2014 You will be able to name many - Like Facebook, Twitter, Pinterest, LinkedIn. but did you think of Vine? What about Tumblr? and VK? VK stands for the Russian Social Media Platform. VK is the largest Russian Social Networking Platform in Europe. It is available in several languages and is popular among Russian-speaking users around the world, especially in Russia, Belarus, Kazakhstan, Uzbekistan and Ukraine.] Here goes the list for The 10 Most Used Social Media Websites As Of October2014
WEBBIQUITY SMM | TUESDAY, OCTOBER 7, 2014
[Twitter] 5 Fast Hacks To Increase Your Twitter Click Through Rate
There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content? You’re already using a URL shortener to make the most of the limited space you have on Twitter. Random characters in a link have the whiff of spam, so they may get unfairly overlooked on Twitter. Gaining followers is only half the Twitter battle. Follow him on Twitter @LM_Strain.