• BLUE FOCUS MARKETING  |  MONDAY, APRIL 20, 2015
    [Twitter] Join us for an #IBM #SWFChat w/@mnburgess @jaferrar @KimWhitler @ProfessorGary @MainCane83 #HR #SocBiz
    'We are excited to be participating in an upcoming IBM Twitter #SWFChat on Tuesday, April 28, from 1–2 p.m. He is ranked #3 on Social Media Marketing Magazine’s “ Top Marketing Professors on Twitter.”. He is ranked #27 on Social Media Marketing Magazine’s Top Marketing Professors on Twitter.” Just log onto Twitter around 1 p.m. Download ~> Free Chapter 3 – “Brands Under Pressure” Communication Education Innovation Social Business Strategy The Social Employee Twitter Professor Kimberly A. Professor Gary R. Want to follow along?
  • CONVINCE & CONVERT  |  MONDAY, APRIL 20, 2015
    [Twitter] 4 Marketing Lessons From the Creator Movement
    Then along came LinkedIn, then Facebook, Twitter, and YouTube. We’re now seeing companies like Nick Cicero’s Delmondo and Twitter’s Niche create platforms that connect brands and creators. 'If you haven’t noticed, the creators movement is in full swing, with new developments from YouTube , Snapchat , Vessel , and more. With the proliferation of text and user preference toward visual and audio-based content, the highly connected user bases of the big social networks, and trust in peers vs. companies, I have no doubt as to why the creators movement is taking off. Oh, and guess what? There’s
  • WAXING UNLYRICAL  |  MONDAY, APRIL 20, 2015
    [Twitter] Monday Roundup: Meeting Google’s Mobile-Friendly Standards
    Twitter Facebook Google+ LinkedIn Monday Roundup: Meeting Google’s Mobile-Friendly Standards. 'You know how you live on your smartphone? Google does too. And it’s changing up its search algorithm again (here’s the  official statement ), beginning tomorrow. If your site isn’t mobile-friendly, your SEO probably won’t be as high… or may even drop. And you know you don’t want to drop in The Goog! They tell you exactly what you need to do in the guide that we pointed to earlier. The Definitive Guide to Mobile SEO. ” Well, then! Worried? Why not?
  • CONVINCE & CONVERT  |  MONDAY, APRIL 20, 2015
    [Twitter] How Big Brands Get Permission to Use UGC
    Instagram is of course a great place for images, but Jon has been happy to see Facebook and Twitter make it easier to share images as well. 'Tweetable Moments We do so much talking. don’t think listening is as big of a piece anymore, but it’s so important. jwsteiert Tweet This. Creating a Better Customer Experience. Jon Steiert knows a lot about cats and dogs. As he should, since he works at  Pet360 , a site that strives to be the all-encompassing location where pet owners can take care of any and all of their pets’ needs. highlight to tweet). The Big Two: Jon Steiert.
  • CONVERSTATIONS  |  MONDAY, APRIL 20, 2015
    [Twitter] Getting Mobile-Friendly, Quick
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Google is changing how search results on mobile devices. If your business has any hope of ranking high so potential customers find you on their phones or tablets, you need to make your site mobile friendly. Frankly, if your site isn’t mobile-friendly yet, these changes are a good thing for you. Your web site should be findable and usable on all mobile devices. Having a mobile friendly site will help you build a better business presence – online AND offline. Here are a few steps to take to get mobile-friendly, quick!
  • CONVERSTATIONS  |  SUNDAY, APRIL 19, 2015
    [Twitter] Week in Review: Posts and LIFT Shares, Apr 12 – 18, 2015
    Follow SmallBizTracks on Twitter or Facebook or on Google+. by subscribing to  Whistle Stops Weekly  email newsletter. Also stay streamed in with the Mike Sansone Social Stream Week in Review: Posts and LIFT Shares, Apr 12 – 18, 2015 is a post from: ConverStations. You just finished reading Week in Review: Posts and LIFT Shares, Apr 12 - 18, 2015 ! Consider leaving a comment! Related Stories Week in Review: Posts and LIFT Shares, Apr 5 – 11, 2015 Week in Review: Posts and LIFT Shares, Mar 29 – Apr 4, 2015 Week in Review: Posts and LIFT Shares, Mar.
  • TWIST IMAGE  |  SATURDAY, APRIL 18, 2015
    [Twitter] Six Links Worthy Of Your Attention #252
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: Choose Boring Technology - Dan McKinley. A great manifesto on why we don''t want to be surprised by the tech we rely on." Alistair for Hugh). In the Age of Information, Specializing to Survive - The New York Times. We''ve always had too much information, apparently. I want my glasses!"
  • CONVERSTATIONS  |  SATURDAY, APRIL 18, 2015
    [Twitter] Content Creation and Content Sharing – LIFT Infographic
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'We are always looking for ways to give small business owners a boost using the LIFT acronym. Here is an infographic that might help you in building a better business presence and a smoother work flow. Rebuild Nation created this infographic so you can learn the differences between content creation and content sharing: – As a youth, Saturdays were filled with visual candy of cartoons in the morning and movie matinees in the afternoon. your presence or practice.  Subscribe today. Consider leaving a comment! LIFT Clips
  • CONVERSTATIONS  |  SATURDAY, APRIL 18, 2015
    [Twitter] Conducting Interviews in LIFT Clips 04/18/15
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – How to Conduct an Interview IMPROVE - Interview Tips for Podcasters FIND FLOW - Larry King Gives Interview Tips THINK - Katie Couric on Conducting Good Interviews – As a youth, Saturdays were filled with visual candy of cartoons in the morning and movie matinees in the afternoon. your presence or practice. 
  • CONVERSTATIONS  |  FRIDAY, APRIL 17, 2015
    [Twitter] How Mobile Gaming Can Fit Into Your Small Business
    Find her on Twitter @TechyJessy. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Written by Jessica Oaks If you own a small business, it may not have occurred to you to explore some of the more atypical marketing channels available to you. After all, as a small business owner, you’re likely preoccupied with running the day-to-day operations. And yet, some of these channels can put your product or service in front of hundreds of thousands, if not millions, of people. One of the most popular of these marketing channels is mobile games. Why Mobile Games?
  • WAXING UNLYRICAL  |  FRIDAY, APRIL 17, 2015
    [Twitter] Content Marketing: Without Community, It’s Only Half the Equation
    Then you started distributing said content through Facebook, Twitter, Pinterest… maybe other platforms as well. In addition, dynamic comment systems like Livefyre (which is what we have here on WUL) can integrate shares/comments from Twitter & Facebook. For example, you know how, a while back, I used to say “ good morning ” on Twitter every day? Twitter chats). Twitter Facebook Google+ LinkedIn Content Marketing: Without Community, It’s Only Half the Equation. Content Marketing: a scenario. So you put it together. ” Aaaahhh!!!
  • DEVUMI  |  FRIDAY, APRIL 17, 2015
    [Twitter] How to Use Twitter: for Smarties!
    This how to use Twitter guide will be for all the smarties out there who know how to use a computer, but who have yet to use Twitter. No one called me a dummy back then, and this how to use Twitter guide isn’t going to call you one either! Read on to find out how to use Twitter from your first moment signing up through to the moment when you’re a Twitter expert! How to use Twitter: Let’s start at the beginning You first step is to sign up. Twitter gives you some suggestion as you’ll see, but you’re free to pink whichever name you want. Twitter
  • SPIN SUCKS  |  FRIDAY, APRIL 17, 2015
    [Twitter] The Spin Sucks Inquisition: Benson Hendrix
    He’s on Twitter , Facebook , Instagram , Tumblr , Flickr , and on his new photography site, “ Still Life with Twitch.” 'By Gini Dietrich. I’m fairly certain I’m not allowed to talk about how I met Benson Hendrix (Fight Club), but I will tell you it was in a private Facebook group. just can’t tell you the name (Fight Club) or the reason we were both there (Fight Club). Neither here nor there, upon meeting him and getting to know him, I knew we’d be lifelong friends. Despite the fact that he lives in Albuquerque (oh, who am I kidding? What can I say?
  • CONVERSTATIONS  |  FRIDAY, APRIL 17, 2015
    [Twitter] The Last Key
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Locked Door. Bunch of Keys. Which key works? Choose one. If it doesn’t work, choose again. No good? Try another. It’s often the last key that fits. Don’t give up. The Last Key is a post from: ConverStations. You just finished reading The Last Key ! Consider leaving a comment! Related Stories Find a Better Distraction Conquer Complacency It Takes ‘Want To’ One Blank Canvas at a Time. Thoughtography
  • JEFF KORHAN  |  FRIDAY, APRIL 17, 2015
    [Twitter] Business Leadership: Moving from Connections to Relationships
    Meet me over on  Twitter  to take the conversation further. Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. Meet me over on Twitter to take the conversation further. Connect with Jeff on LinkedIn, Twitter, Facebook, and Google+ Awareness Blogging Community content marketing Marketing Online Marketing Podcast Small Business Social Business Social Media Success blogging business leadership communication community Fred Factor Jeff Korhan Mark Sanborn relationships social marketing social media social selling technology Key Take-Aways.
  • SOCIALNOMICS  |  THURSDAY, APRIL 16, 2015
    [Twitter] Social Media Managers: How Best to Spend Your Time
    However, as a social media manager, the thought of Facebook, Twitter, and other large networking sites comes with different connotations. Using your content calendar, or material you curated in the morning, start writing and publishing unique posts to Facebook, Twitter, Instagram, and any other platforms with which you work. ·         Review stats. 'When the average person considers social media, they think about funny videos, pictures of friends, and killing time. In order to avoid getting distracted by the constant stream of posts, content, and messages, you need to have a plan.
  • SPIN SUCKS  |  THURSDAY, APRIL 16, 2015
    [Twitter] Repurpose Content with These Six Tools
    Does your brand host Twitter chats? Or perhaps you had a live Twitter stream during a client event or news conference? Either way, if there’s a conversation trending on Twitter, there’s a story to be shared on Storify. Every month the PRSA New Professionals social media chairs host Twitter chats with prominent PR pros. 'By Stephanie Vermillion. often wonder if Hermione Granger knew how good she had it. mean, one day she’s dating the top Quidditch player in the world, and the next she has the power to stop time. could get used to that. Say what? That’s a superpower?
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 16, 2015
    [Twitter] 4 Tips for Sharing Videos On Facebook
    If you want to get more of your YouTube subscribers or Twitter followers to like your Facebook page, you’re going to have to upload a video from YouTube or another site onto your other accounts. 'Facebook video is taking over. Last year, for the first time, it surpassed the number of YouTube videos that were uploaded to pages on the site. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos  (highlight to tweet). Look at what trends your demographic is currently into.
  • SPIN SUCKS  |  WEDNESDAY, APRIL 15, 2015
    [Twitter] Five Traits Every New PR Professional Needs
    Focus on your task at hand and forget about Twitter, Facebook, phone, emails, or colleagues. 'By Corina Manea. When you ask people what the top things a PR professional should know or learn are, you hear a variety of answers. Things such as: H e needs to know math, she must be good at technology, he needs to stay on top of the latest trends, she must understand business processes and operations, and so on… So what are the most important traits for a PR professional? Whether new or not so new to PR, there are five traits I believe to be essential in 2015 and the years to come.
  • DEVUMI  |  WEDNESDAY, APRIL 15, 2015
    [Twitter] 7 Cheap Online Guerrilla Marketing Ideas
    Here’s a fun example of a free eBook being used in a Twitter marketing context as it’s tweeted out, earning a few easy retweets and favorites: FREE eBook! 15 #Twitter Ninja Sales Tricks (You Might Not Have Heard of Before). Coupling this up with our Twitter retweets service could really spur on your retweets amongst real Twitter users. Facebook Instagram Twitter YouTube hashtag marketing online marketing social media marketing youtube marketing An eBook can be a cheap to produce item as you don’t have to print it up – it’s all digital. Notice a pattern?
  • ARI HERZOG  |  WEDNESDAY, APRIL 15, 2015
    [Twitter] Be Wary of Absent Ties
    Twitter is a great network for absent ties because anyone can follow me and I can follow anyone. Productivity Facebook LinkedIn networking Twitter '…in some places. Mathematical sociology suggests there are three types of interpersonal connections. Strong ties are people who live, work, or play with you. Weak ties are people who may have been strong ties but are now acquaintances or people you once met but never moved beyond acquaintances. These could be former classmates, ex-coworkers, old flames. recently wrote about wanting weak ties  on Facebook and LinkedIn. still do.
  • SOCIALNOMICS  |  WEDNESDAY, APRIL 15, 2015
    [Twitter] Three Great Houses of Westeros Show How Social Media Is A Game of Thrones
    'This post was originally published on the Twitter Counter blog. The new season of Game of Thrones is here, which means that a new round of political intrigue, plot-twisting deaths and violence has just began for the great houses of Westeros. Each house has its distinct character and culture which definitely reflects on the way they play this game of thrones. And even though in the Social Media world there are no dragons or trials by combat, there’s still something to learn about how to survive and win this game of power. House Stark: Winter is Coming. Reply to feedback.
  • WAXING UNLYRICAL  |  WEDNESDAY, APRIL 15, 2015
    [Twitter] Building a New Kind of Cruise Community
    Our go-to-market plan consists of a Cruise Ambassadors program , influencer outreach, word of mouth through Facebook, Pinterest and Twitter, targeted campaigns, email marketing, growth hacking and guest blogging – like this post. Follow Cruiseable on Facebook and Twitter. 'Guest Post by J.D. Lasica. Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. Lots of case studies and lots of stories of success and failure. First, the back story.
  • CONVERSTATIONS  |  WEDNESDAY, APRIL 15, 2015
    [Twitter] Life Calling: The Art of Work
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'The Art of Work by Jeff Goins is a compelling, page-turning read. An unusual thing to say for a non-fiction book. The first few chapters flew by, pages turning with each compelling story of human resolve, of ordinary folks accomplishing extraordinary things by answering their calling – what they were meant to do with their life. Earlier, I mention how the first few chapters are a quick read. For this reader, few books can get into my head enough to make me stop AND take action before finishing the book. Books
  • PROBLOGGER  |  TUESDAY, APRIL 14, 2015
    [Twitter] Tips for Creating Your First eCourse
    Chat with her on Twitter  @veggie_mama  or be entertained on  Facebook. 'There’s a reason you’re seeing an influx of ecourses in the blogosphere of late – it’s a fantastic way to share to a higher (and sometimes more concentrated) degree your talents and knowledge. If you have a niche blog, then there’s a good chance you can come up with an in-depth and useful course that will be helpful for your readers and profitable for you. If an ecourse is something that’s been on your mind, then read ahead. The Overview. How engaged have people been with it?
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 14, 2015
    [Twitter] How to Hack Your Efficiency with an Agile Blog Planning Process
    Listen to Twitter chats in your industry, or point blank ask your audience a question to understand what they’re going through. 'Peter Drucker said, “Efficiency is doing things right; effectiveness is doing the right things.” ” So I assume you’ve heard from nearly every content marketing blog out there how to do the right things. That’s being effective. For example, here are some things effective blog editors do: You plan awesome content. You use a workflow to manage your team and guest authors. You complement your posts with visuals and free content.
  • SOCIALFISH  |  TUESDAY, APRIL 14, 2015
    [Twitter] Best Proofreading Tools for Your Social Media Strategy
    Millions of people spend significant portions of their days on Facebook, Twitter, Instagram, Tumblr, Pinterest, LinkedIn, and other websites. 'By Robert Morris. ————– If you want to promote your business, website, or blog effectively, then social media networks are an inevitable part of your marketing strategy. You are certainly aware that most of your potential customers/visitors are part of one social media platform or another. Your goal is to offer content that will attract their interest! Clearly, social media users are intrigued by visual content.
  • CONVERSTATIONS  |  TUESDAY, APRIL 14, 2015
    [Twitter] Enemies of the LIFT Framework
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Every hero has its villain. Often times more than one. While the real heroes of this story are the small business owners that receive a boost from the LIFT framework , the LIFT process wages battle against the adversaries and enemies of the small business owners it serves. As I talk with small business owners, there are plenty of hurdles they face on the way to success. Hurdles are part of the race we run as business owners, but they aren’t the terrain or the track. There will be battles. Learning is a constant.
  • THE SOCIAL MEDIA INCUBATOR  |  MONDAY, APRIL 13, 2015
    [Twitter] Twitter Allows Retweets with Comments
    'Monday, April 6, Twitter revamped its retweet feature. Something Twitter will probably continue to work on. Apps Mobile Apps Mobile Marketing Public Relations Social Media Social Media Education Social Media for Business Social Media News Twitter retweeting with comments retweets twitter updates It is now easier for users to retweet others and add their comments along with the retweet. Before, it had been a strenuous process to add commentary, stay within characters, etc. Now, after hitting the retweet button, you are prompted to enter in your comments.
  • WAXING UNLYRICAL  |  MONDAY, APRIL 13, 2015
    [Twitter] Monday Roundup: #NovaCOM15
    How to gain mentors using Twitter. Why: “We’re completely comfortable tweeting celebrities, politicians, entrepreneurs, and so forth — so why would we ever think twice about using Twitter to find a mentor or new career opportunities in our desired fields?”  ”  Meg Fry  explores why Twitter is an “effective way of contacting someone you’d like to learn from.” Twitter Facebook Google+ LinkedIn Monday Roundup: #NovaCOM15. And if you’ll be there, please come say “hi!” ” 1.  Individual: starts with I, ends with all.
  • CONVERSTATIONS  |  MONDAY, APRIL 13, 2015
    [Twitter] But Change is Coming
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Maybe it’s because I’m getting older, or possibly because I’m finding better, but I’ve grown very accustomed to and fond of to some routines. But change is coming. In my day-to-day life and in my work habits, around the house and around town – when I’m in sync with these routines, things just seem right. But change is coming. The clients and colleagues at work. The friends and family to gather. The books and music to escape. And easy. But change is coming. And change isn’t a bad thing.
  • SOCMED SEAN  |  SUNDAY, APRIL 12, 2015
    [Twitter] The Ironic Beauty Of Google Indexing Tweets And Why Content Marketers Should Pay Attention
    Take a look at the image below that show one of my tweets being included in another Twitter member’s list. Author’s Note: A special thank you to @caseyferrell on Twitter for including me in the PharmaSM list that allowed me to see that this tweet was indexed. I’m still waiting on that, buy my Twitter experiment has only been running for 6 weeks and I’m a patient guy. Like Twitter. waiting for the light bulb to turn on… } Yep…Twitter is one. Is Twitter Just One Giant Link Farm? Okay, here’s the scoop. giant.
  • TWIST IMAGE  |  SUNDAY, APRIL 12, 2015
    [Twitter] Marketers And Millennials
    twitter. advertisingpodcast audio blog blogging brand businessbook businesspodcast davidusher digitalmarketing evolution facebook flipthefunnel google itunes jaffejuice jointheconversation josephjaffe lifeafterthe30secondspot marketingblog marketingpodcast startupforbrands twitter zero 'Episode #457 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Joseph Jaffe   Joseph Jaffe is widely regarded as one of the top marketing bloggers ( Jaffe Juice ) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). audio. blogging.
  • CONVERSTATIONS  |  SUNDAY, APRIL 12, 2015
    [Twitter] Week in Review: Posts and LIFT Shares, Apr 5 – 11, 2015
    'Week in Review  April 5 – 11, 2015: Posts and Podcasts from  ConverStations , Armchair Articulations , and LIFT resources shared on Twitter ( @mikesansone ): This Week on ConverStations. LIFT Resources Shared on Twitter This Week. How Periscope, Twitter’s Live Streaming App, Can Transform Your Business. Follow SmallBizTracks on Twitter or Facebook or on Google+. Merging Professional and Personal. Working From Home? Habits for Success. Why Images Work: 10 Reasons Visuals Make Good Content. Find a Better Distraction (Thoughtography).
  • PAMORAMA  |  SATURDAY, APRIL 11, 2015
    [Twitter] How to Get Started with Instagram Marketing
    That means Instagram delivered these brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. Follow her on Twitter at @pamdyer. 'Instagram is a powerful tool for establishing a visual brand identity. It enables businesses to improve engagement and increase sales by showcasing their products in creative ways and implementing interactive hashtag campaigns. With more than 300 million active users , it is now the most popular photo-sharing social media platform, surpassing Pinterest by more than 250 million.
  • TWIST IMAGE  |  SATURDAY, APRIL 11, 2015
    [Twitter] Six Links Worthy Of Your Attention #251
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: The Definitive Oral History of 1980s Digital Icon Max Headroom - The Verge. When I first stumbled across this show late one night, I was captivated. It was weird, and subversive, and bit all the hands that might feed it. Alistair for Hugh). Robert A. Is John Oliver the best? Louis C.K.''s
  • KOKA SEXTON  |  SATURDAY, APRIL 11, 2015
    [Twitter] Building a Social Empire
    My initial plan on Twitter was to create an identity on there for myself and create a couple of profiles that I could use as aggregators of sorts. figured the best thing to do on Twitter was to create an environment where I wouldn’t have to leave the platform or click from one profile to the next to discover news I would be interested in. Over the years I have created other Twitter profiles that I manage. Who else should own the one Twitter profile for a movement I helped pioneer? Social Media Tips Entrepreneur koka sexton marketing marketing_tips Twitter
  • CONVERSTATIONS  |  SATURDAY, APRIL 11, 2015
    [Twitter] Cry Me a River in LIFT Clips 04/11/15
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. Cry Me a River. Many times, an owner will hesitate presenting or posting something because someone else has done that already. call that excuse a crutch. Maybe someone did that – but in their own style or voice. Not in yours. Give us your take on the topic. This happens in plenty of places and professions. LIFT Clips
  • CONVERSTATIONS  |  SATURDAY, APRIL 11, 2015
    [Twitter] Seeing, Listening, and Riffing in LIFT Clips 04/11/15
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds. Note : Every Sunday afternoon, our  Whistle Stops Weekly newsletter  is sent with at least one resource or link to L.I.F.T. your presence or practice.  Subscribe today. Consider leaving a comment!
  • JEFF KORHAN  |  FRIDAY, APRIL 10, 2015
    [Twitter] Nurture Marketing: How to Be Remembered When Buyers are Ready
    Meet me over on  Twitter  to take the conversation further. Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. Meet me over on Twitter to take the conversation further. Connect with Jeff on LinkedIn, Twitter, Facebook, and Google+ Awareness content marketing How-To Marketing Mobile Podcast Selling Small Business Social Business Social Media Technology Trends community customers Jeff Korhan Nurture Marketing online marketing pomodoro Randall Craig relationships technology Twitter Think of it as content marketing on autopilot. Key Take-Aways.
  • SOCIALNOMICS  |  FRIDAY, APRIL 10, 2015
    [Twitter] Apple Watch is Already Backordered
    Some reports on Twitter indicate that even at 12:01 a.m. 'Mashable – The  Apple Watch  has been  available for preorder  for less than six hours and the delivery times for nearly every model are already pushed back at least four to six weeks. On Apple’s U.S. online store, the only model of Apple Watch that is still available to ship between April 24 and May 8 is the $649, 38mm stainless steel Apple Watch with classic black buckle. Every other variety is showing shipping estimates of “four to six weeks” and “June” or “July.” Apple
  • KIKOLANI  |  FRIDAY, APRIL 10, 2015
    [Twitter] Fetching Friday – 30 Posts on Marketing and Productivity
    Ways to Use Twitter Video for Your Business by Sarah Quinn. 'Fetching Friday is back for week fifteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. Ways Content Marketing is Going to Change in 2015 by John Rampton. Social Sharing: How to Get More People to Share Your Content by Michael Stelzner. Off with Your Head Terms: Leveraging Long-Tail Opportunity with Content by Simon Penson. How Often Should Companies Blog? New Benchmark Data] by Lindsay Kolowich. Meyers.
  • SOCIALNOMICS  |  FRIDAY, APRIL 10, 2015
    [Twitter] An Optimistic Look at Hashtag Symbol Usage
    Hashtags reside on social networking sites and microblogs (like Facebook, Twitter, Instagram). 'A century ago the only thing mankind dreamt of was to have unlimited access to information, and soon it became possible with the Internet. Time moves on, and the Internet develops new options. So, now we can enjoy fast and convenient search with the help of hashtags. How Can You Define Hashtag? Hashtag is quite a new phenomenon and it stands for a single word or phrase without spaces and with a hash character before the word/phrase. How does it work?  However, for every plus there is a minus.
  • CONVERSTATIONS  |  FRIDAY, APRIL 10, 2015
    [Twitter] Unleashing the Power of Agile and Scrum: Collaboration and Teamwork Tools
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Agile and scrum are often discussed together, but the distinction between the two is left murky. Part of the problem comes from the fact that the terms are used interchangeably with each other and with other software development terminology. Here is a look at what agile is and how scrum relates to it along with an overview of some of the benefits provided by agile. What Is Agile? Agile is a methodology applied to the process of developing software. Under the waterfall methodology, software proceeded through five stages.
  • TWIST IMAGE  |  FRIDAY, APRIL 10, 2015
    [Twitter] Is The Publish Button Evil?
    We publish on Facebook, blogs, Twitter , Pinterest , Periscope , whatever. twitter. advertising brand communication content contentmarketing creativity facebook facebookgroups impression innovation internet internetculture marketing marketingculture media mediaprofessional musicbusiness newsfeed periscope pinterest printingpress promotion publish publishbutton publisher publishing twitter 'The ability to publish content was once one of the most valuable forces in the world. The pen is mightier than the sword." There is no doubt that you are familiar with this quote. brand.
  • TWIST IMAGE  |  FRIDAY, APRIL 10, 2015
    [Twitter] Your Content Is Kidding No One
    Their "content" was just a less-than-direct call to action on a channel like Facebook or Twitter. twitter. advertising blog brand brandnarrative content contentmarketing contentmarketingstrategy digitaladvertising engagement facebook likes marketer marketing marketingmeasurement marketingstrategy newspaper npr paidplacement socialmedia socialmediaexaminer socialmediamarketingworld twitter watercoolereffect youtube 'How is your content marketing strategy coming along? There''s a thorn in my side. It''s a content thorn. It''s ruining everything. The thorn. It''s an ad. brand.
  • CONVINCE & CONVERT  |  FRIDAY, APRIL 10, 2015
    [Twitter] How to Choose the Best Mobile Strategy for Your Business
    There are too many Yelp reviews, Twitter mentions, and Facebook posts to wade through, but there are nuggets of pure gold nestled within both scathing and glowing reviews. 'These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Developing an app isn’t the right solution for everyone, so how do you determine what mobile strategy makes sense for your business? Think about your business challenges. Window Shopping.
  • WAXING UNLYRICAL  |  FRIDAY, APRIL 10, 2015
    [Twitter] 12 PR Lessons from #PRAM2015 and #myTupelo
    Twitter Facebook Google+ LinkedIn 12 PR Lessons from #PRAM2015 and #myTupelo. 'I’ve been in the South (or should that be The South ?) for the last several days. It’s wonderful. flew in and out of Birmingham, Ala., where I (finally) got to meet Ike Pigott and other Alabama friends, and then I headed to Tupelo, Miss., birthplace of You Know Who. also got my photo taken with You Know Who (I have proof!). feel like I died and went to Heaven, because this is where it all began. This is the land that led to face of rock’n’roll changing forever. PRAM2015. PRAM2015.
  • SPIN SUCKS  |  FRIDAY, APRIL 10, 2015
    [Twitter] The Spin Sucks Inquisition: Corina Manea
    You can find Corina on Twitter , LinkedIn , Google+ , and Pinterest. 'By Gini Dietrich. am super excited to share today’s Spin Sucks Inquisitee! Corina Manea is a huge Spin Sucks supporter; she’s was a brand ambassador during the book’s launch and she was one of the featured bloggers during this year’s scavenger hunt. She also is one of the kindest people I know who never sleeps. She lives in Spain and has been known to email me at 9 p.m. my time, which is the dead, middle of the night for her. And go it alone she has. She is A-M-A-Z-I-N-G. Only one? . Exactly!
  • DANNY WHATMOUGH  |  FRIDAY, APRIL 10, 2015
    [Twitter] ICYMI – Riff, Snapchat, Tinder and Retweets
    Twitter tests new search page. Rumours abound of a Twitter takeover and stock rises 4%. Twitter revamps the retweet  with comments. Twitter launches General Election hashflags. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Facebook launches Riff. Sprinklr buys Get Satisfaction. Snapchat adds best friend emojis. Tinder runs its first ever advert. Instagram adds new post notifications and editing tools. Image credit. icym
  • CONVERSTATIONS  |  FRIDAY, APRIL 10, 2015
    [Twitter] Find a Better Distraction
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Early in Jeff Goins’ book, The Art of Work , he addresses Awareness as a key in finding your calling, “Awareness takes practice.” ” One of the earliest points that strikes me as I read the book is this: Don’t Focus on the Problem. Find a Better Distraction. Rather than drowning your sorrow in a pool called problem, create a new a project or tweak your current one. Embrace the situation and work through it. I’ll be reading through The Art of Work this weekend. Consider leaving a comment!
  • DEVUMI  |  FRIDAY, APRIL 10, 2015
    [Twitter] Social Media Optimization: 7 Techniques to Use on ANY Site
    This is so important on Twitter that some brands have taken their social media optimization a step further by having dedicated support accounts. If Twitter is where you’re getting the most engagement, it may be best to work on your optimization there if that’s where your audience is. Read more Twitter vs. Facebook arguments at the link to learn more. This is social proof in action again, and our Twitter Retweets can help push those numbers up on your best content. Another angle to this is how you are with helping people. Submit here: https://t.co/FOXmuE8b7h!
  • BILL HARTZER  |  THURSDAY, APRIL 9, 2015
    [Twitter] Matt Cutts Comments on My April Fool’s Prank
    But the idea of you going to work at an SEO… ” So, it sounds as if Matt Cutts did think it was pretty funny, and was going to let it ride for a few days… but then he had to come out and make it clear that it was an April Fool’s prank (he linked to the post on his Twitter account which, again, subsequently took down the site) after he got the email from someone at Google. 'By now, you probably heard about the April Fool’s prank that I came up with this year–and with the help of Jeff and Amanda on our Globe Runner team, I think we pulled it off.
  • SPIN SUCKS  |  THURSDAY, APRIL 9, 2015
    [Twitter] Social Media Contests with Real ROI
    They set out to increase their company profile by launching a Twitter scavenger hunt that promised free round trip tickets to anyone with the gumption to decipher their online clues and tromp around Manhattan to claim their prize. Content Social Media contests on social media facebook contests instagram contests Pinterest contests shared media contests social media contest social media contests social media giveaways twitter contests 'By Sarah Pike. When done well, social media contests can build brand awareness and engage users with your product or company. Jet Blue. Heineken.
  • MINDJUMPERS  |  THURSDAY, APRIL 9, 2015
    [Twitter] Get your local content on – best practices!
    With Facebook, Twitter, Instagram and the like we are more connected than ever. 'As a result of globalization and the extent of the Internet, social media have blossomed and made a huge impact in our daily lives. The social media market place offers a big opportunity for brands to market themselves, and today most companies are present on at least one social media platform. The importance of localized content. Social media connects the world and many companies have a global approach to social content without taking the potential of local content into consideration. Want to learn more?
  • PROBLOGGER  |  THURSDAY, APRIL 9, 2015
    [Twitter] Why Should I Make My Webpage Interactive?
    From obvious mainstays like Facebook and Twitter to the more professional LinkedIn and less structurally restrictive Tumblr, there’s a whole pond full of big name outlets for one little fish to navigate. 'This is a guest contribution from Ben Shwartz. They say you shouldn’t judge a book by its cover… but does that extend to eBooks? How about webpages? In the current state of our globalized, media-saturated society, it’s difficult—if not outright impossible—to live by this seemingly antiquated adage. Eminem on landing page optimization… or a rap battle. For the sake of organization.
  • SOCIALFISH  |  THURSDAY, APRIL 9, 2015
    [Twitter] YouTube Subscriber Strategies for Nonprofits
    Subscribers on YouTube are like fans on Facebook and followers on Twitter. For the Twitter type, check out the funny Gorilla running the @Devumi Twitter account! 'By Matthew Yeoman. ———— It doesn’t matter if you’re a for-profit globe spanning corporation, a humble non-profit, or a geek with a camera who wants to talk tech. All three will succeed or fail at video marketing based on their ability to get YouTube subscribers. Thinking that you can succeed with one great video is false. They’re the sustained audience who follow your story.
  • SPIN SUCKS  |  THURSDAY, APRIL 9, 2015
    [Twitter] Introducing Spider: A Super Cool Link Listening Tool
    few years ago, I met Robert Moore on Twitter. You can now listen to conversations on Twitter about you, your organization, your competitors, or anything you like. Which means I can input spinsucks.com or spinsucks.com/super-cool-new-post and listen to what people have to say about it on Twitter. This is what he told us: 18% of the people that shared that post are “super-influencers,” which means they are on more than 500 Twitter lists.  Forbes has 17,000 decision makers who read and share their content on Twitter. But the timing was off for me.
  • CONVERSTATIONS  |  THURSDAY, APRIL 9, 2015
    [Twitter] Why Images Work: 10 Reasons Visuals Make Good Content
    Follow SmallBizTracks on Twitter or Facebook or on Google+. '“In a race, text just can’t compete with images.” ” ~ Ritu Pant on Business2Community More and more, faster and faster, visual content is becoming important, if not imperative. It’s not because the industry says so with statistics and reports. It’s because consumers are demanding it by the way they consume content. Some small business owners are skeptics. Maybe some of the hesitancy is a lack of understanding or maybe because there is a little bit of extra work involved. Consider leaving a comment!
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 8, 2015
    [Twitter] Why Influencer Marketing is Creating Huge Returns for Businesses
    Blogs and Facebook are by far the most effective outlets for influencer marketing, dwarfing YouTube, Instagram, and Twitter. 'Businesses are making a strong return from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from influencer marketplace Tomoson. The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display. majority of marketers believe that influencer marketing attracts higher-quality customers to their business.
  • WAXING UNLYRICAL  |  WEDNESDAY, APRIL 8, 2015
    [Twitter] Keep It Simple In Marketing. Go Deeper In Sales.
    Subscribe to his blog at  www.JackVincent.com  or follow him on  Twitter. . 'Guest Post by Jack Vincent. Effective marketing. Marketing is most effective when it pulls qualified leads into your pipeline, and that’s all about attracting. Most psychologists agree attraction is an emotion. Emotions should not be confused with feelings. Feelings are a blend of thoughts and emotions. Emotions are spontaneous. When something attracts us, in those first few seconds, we aren’t conscious of that attraction. However, our curiosity is piqued, our vision narrows and, often, our heartbeat changes.
  • SOCIALFISH  |  WEDNESDAY, APRIL 8, 2015
    [Twitter] How To Automate Twitter Without Looking Like an Idiot
    You:  Dude, isn’t this post supposed to be about how to automate Twitter? In August 2014, I took over the Twitter account for the Chicago Chapter of the Wisconsin Alumni Association. As a starting point, our Twitter account had these vitals for the 90 days immediately prior to when I took over: I wanted to improve our Twitter performance in a way that was consistent with our overall chapter goals, which are: Promote the best interests of the University of Wisconsin and the Wisconsin Alumni Association. ————– Confession time. WASTED.
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 8, 2015
    [Twitter] Are Meerkat and Periscope Good News or Bad
    actually recorded this episode of the Jay Today show on Periscope, the new live-streaming app now owned by Twitter. If you haven’t used them, it allows you to broadcast anything live to your followers on Twitter and beyond. Faster Internet access to mobile phones (even when not connected via WiFi), plus a more robust and popular Twitter community are the fuel for the new live streaming fire. 'Image via BigStockPhoto.com. Maybe Periscope and Meerkat are the greatest things ever, but maybe they are going to be the end of live events as we know it in our world.
  • SPIN SUCKS  |  WEDNESDAY, APRIL 8, 2015
    [Twitter] Riff App: Build Community and Have Fun
    In fact, my mom will never let me live down the fact she is the one who first told me about Twitter and I brushed her off condescendingly, “Oh silly mother, that’s stupid. No one will use that Twitter thing.” My mom was on Twitter before I was. don’t remember what finally made me decide to get on that Twitter thing, but considering it was where I originally connected with Gini Dietrich , I’m pretty glad I did. 'By Laura Petrolino I’m super excited about the new Riff App ! At least, not at first. ” Or something to that effect.
  • CONVERSTATIONS  |  WEDNESDAY, APRIL 8, 2015
    [Twitter] Working from Home? Seven Habits for Success
    Follow SmallBizTracks on Twitter or Facebook or on Google+. '7 Habits of a Highly Effective and Successful Telecommute Statistics and studies are plentiful when it comes to prognostications of the popularity and purpose of telecommuting. Working from home and other remote locations is becoming more common. Whether telecommuting is the growing work culture of a company or the birth of a new company operating from a home office, focus and diligence are keys to making remote work profitable for you. Here are seven habits of a highly effective and successful telecommute. Develop good habits.
  • SOSHABLE  |  TUESDAY, APRIL 7, 2015
    [Twitter] Social Media: Are You Following Directions?
    If we’ve asked for access to your existed Twitter account to make noted changes, and the client makes the changes half-heartedly himself, we are left holding the bag and having to do double work. 'In grade school, our teachers drilled into us the importance of following directions. We all did one of two things; listened dutifully or went in the complete opposite direction. All too often, social media account managers are transported back to the grade school days, except the roles are reversed. There will be times that a social media manager will need your two cents or your assistance.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, APRIL 7, 2015
    [Twitter] One Quick Way To Increase Local Traffic
    real estate agent had a slump in business and decided to experiment with IFTTT (IF This Then That), Twitter, and her business page on Foursquare. Social Media IFTTT social media lead generation Twitter 'A marketing professional recently told me an interesting story — one that I haven’t verified but can easily imagine being true. Brianna Collier has a simple guide to this process on the Showing Suite real estate blog.) She set up an automatic tweet when the temperature was 31° in her target location. It said, “too cold to go outside? The Advantage of Exposure.
  • PROACTIVE REPORT  |  MONDAY, APRIL 6, 2015
    [Twitter] The Power of Micro Content
    'I had the privilege of interviewing Gary Vaynerchuk, @garyvee on Twitter, recently for a www.CommPro.biz webinar.  Content Marketing #askgaryvee @garyvee content Gary Vaynechuk micro content Online PR snackable content twitter I asked Gary about the role of micro-content, what it is, how to make it and what to do with it. Here’s the video. Interview with Gary Vee on Micro Content from Sally Falkow on Vimeo.
  • KOKA SEXTON  |  MONDAY, APRIL 6, 2015
    [Twitter] Social Selling Education 101
    Once a salesperson has a clear idea about the client through his social profiles, such as those on LinkedIn or Twitter , he can time his communication perfectly, even through other mediums such as E-mail or telephone. Generating leads through social platforms such as LinkedIn and twitter is much easier than doing so through cold calling – this is a given. They used Twitter and LinkedIn to get the word out about the blog, as these were the two social platforms most visited by their target businesses. It’s mainly used as a catalyst in the selling process.
  • KOKA SEXTON  |  MONDAY, APRIL 6, 2015
    [Twitter] Social Selling Education 101
    Once a salesperson has a clear idea about the client through his social profiles, such as those on LinkedIn or Twitter , he can time his communication perfectly, even through other mediums such as E-mail or telephone. Generating leads through social platforms such as LinkedIn and twitter is much easier than doing so through cold calling – this is a given. They used Twitter and LinkedIn to get the word out about the blog, as these were the two social platforms most visited by their target businesses. It’s mainly used as a catalyst in the selling process.
  • WAXING UNLYRICAL  |  MONDAY, APRIL 6, 2015
    [Twitter] Monday Roundup: Caring Through Community
    Twitter Facebook Google+ LinkedIn Monday Roundup: Caring Through Community. 'How do we meaningfully build and celebrate communities? An energized community can give your cause (or campaign) just the right amount fuel to make a difference, no matter how large or small it is. It’s not easy, and it takes time… a lot of time. But when done right, community building efforts don’t just pay off for your community, but for your organization as well. So: how can you harness the power of community to do good as well as make good this quarter? ” 4. 
  • CONVINCE & CONVERT  |  MONDAY, APRIL 6, 2015
    [Twitter] How a Volcano Created a World-Class Social Media Program for KLM Airlines
    Specifically on Twitter, where you have a couple of characters to solve someone’s problems. KLM had a social media presence as most companies did at the time, but they were getting flooded with questions on Twitter and Facebook about travel plans. 'Tweetable Moments If you are afraid to fail, then don’t start on social. Karlijn1903 Tweet This Social Service on Social Media Karlijn Vogel-Meijer  joins the Social Pros Podcast this week, live from  Social Media Marketing World  in San Diego. And KLM’s huge social media customer service team is  different than the phone team.
  • SPIN SUCKS  |  MONDAY, APRIL 6, 2015
    [Twitter] The Dark Side of Social Media
    ” to your Foursquare check-ins that were published on Twitter. 'By Gini Dietrich. love social media. It has changed the way I do business and I’ve made lifelong friends I never would have even met. It truly has flattened out the world. But it also has a dark side not many expect. Sure, we kind of expect to hear about people being stalked because of social media. once was at the movies, checked in on Foursquare (when it was still Foursquare), and when the movie was over, a man was standing outside waiting for me. Creeeeeeeepy. Or, remember Please Rob Me ? Please rob me.”
  • CONVERSTATIONS  |  MONDAY, APRIL 6, 2015
    [Twitter] Merging Professional and Personal
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'There are times to focus on work. Times to focus on family. And there are times to merge professional and personal. The question comes up often and more often. “Is there such a thing as work-life balance? If so, how do I achieve it?” ” If you’re asking that question, my reply is usually, “Why do you want work-life balance?” ” or “What does that look like for you?” You don’t turn “life” off when you get to work, because work is part of your life.
  • TWIST IMAGE  |  SUNDAY, APRIL 5, 2015
    [Twitter] Digital Darwinism
    twitter. acleareyeforbranding advertisingpodcast audio blog blogging brand branding brandingexpert businessbook businesspodcast davidusher digitaldarwinism digitalmarketing facebook google itunes marketingblog marketingpodcast mckinsey mckinseyandcompany sandboxwisdom thebusinessofbelief tomasacker twitter 'Episode #456 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Brands are in a very difficult predicament. It''s not something that is easy to write, but it''s true. What''s working? Good old fashioned word of mouth. Just a link. audio.
  • PROACTIVE REPORT  |  SUNDAY, APRIL 5, 2015
    [Twitter] The Earned Media Opportunity PR is Missing
    Follow me on Twitter. 'The findings of the 2015 PRESSfeed & SNCR Media Trends & Online Newsroom Report about how brands are missing earned media opportunities with visual content – video in particular- were fully supported by the latest DS Simon Productions Media Influencers Report. The report surveyed 300 journalists and asked about their use of digital video content. 76% of producers and journalists affiliated with digital outlets of television and radio stations, newspapers, magazines, media sites reported using outside produced video. Online PR media trends video
  • PROBLOGGER  |  SUNDAY, APRIL 5, 2015
    [Twitter] Top Takeaways from ProBlogger Perth Training Event: Content, Blog Design, Social Media, Productivity, and Monetization
    Chat with her on Twitter  @veggie_mama  or be entertained on  Facebook. 'In the lead-up to the main ProBlogger Event on the Gold Coast this year, we have held various workshops and panels around the country, teaching and inspiring bloggers in their own home towns. February saw the first full-day event in Perth, Western Australia with both local and interstate speakers on the topics of content, better blog design, social media for blog growth, productivity, and monetization. We’ve rounded up the top three tips from each speaker for those who couldn’t attend. Fill a Gap. Take Action.
  • CONVERSTATIONS  |  SUNDAY, APRIL 5, 2015
    [Twitter] Week in Review: Posts and LIFT Shares, Mar 29 – Apr 4, 2015
    Follow SmallBizTracks on Twitter or Facebook or on Google+. by subscribing to  Whistle Stops Weekly  email newsletter. Also stay streamed in with the Mike Sansone Social Stream Week in Review: Posts and LIFT Shares, Mar 29 – Apr 4, 2015 is a post from: ConverStations. You just finished reading Week in Review: Posts and LIFT Shares, Mar 29 - Apr 4, 2015 ! Consider leaving a comment! Related Stories Week in Review: Posts and LIFT Shares, Mar. 22 – 28, 2015 Week in Review: Posts and LIFT Shares, Mar. 15 – 21, 2015 Week in Review: Posts and LIFT Shares, Mar.
  • CONVERSTATIONS  |  SATURDAY, APRIL 4, 2015
    [Twitter] Upselling and Cross Selling – LIFT Infographic 04/04/15
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'We are always looking for ways to give small business owners a boost using the LIFT acronym. Here is an infographic that might help you in building a better business presence and a smoother work flow. Looking to do more with infographics? Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds… and sometimes, an infographic. Note: Every Sunday afternoon, our Whistle Stops Weekly newsletter is sent with at least one resource or link to L.I.F.T.
  • TWIST IMAGE  |  SATURDAY, APRIL 4, 2015
    [Twitter] Six Links Worthy Of Your Attention #250
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: Never trust a corporation to do a library''s job - The Message. Andy Baio takes Google to task for having lost its mojo when it comes to organizing the world''s information -- even the information that isn''t lucrative. With a title like that, who needs a description? sarcasm." in 2016!?)."
  • CONVERSTATIONS  |  SATURDAY, APRIL 4, 2015
    [Twitter] Four Questions (and Answers) in LIFT Clips 04/04/15
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – How To Create YouTube Interactive Cards IMPROVE – The Definition of Hustle FIND FLOW – Why You Should Tell People What You Don’t Do THINK – Will Your Customers Buy What You’re Selling? your presence or practice.  Subscribe today. Consider leaving a comment! LIFT Videos
  • SOCIALNOMICS  |  FRIDAY, APRIL 3, 2015
    [Twitter] How Does Social Media Influence Marketing Communication?
    Social networks like Facebook and Twitter allows the target audience to respond to marketing messages. 'Marketing has been around for a lot more time than we may be tempted to believe. Social media is relatively new when compared with it but there is no way to deny the fact that it is the one medium that had the highest influence ever on marketing. We are going to highlight just some of the ways in which social media influences marketing communication in order to help you to better understand the importance it has in modern business. Image by pixabay.com. Two-Way Communication.
  • KIKOLANI  |  FRIDAY, APRIL 3, 2015
    [Twitter] Fetching Friday – 23 Posts on Marketing and Productivity
    Ways Twitter Chats Can Benefit Your Business by Jacob Curtis. How to Automate Twitter Without Looking Like an Idiot by Tyler Knudtson. 'Fetching Friday is back for week fourteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. Ways Blogging Changed My Professional Life by Jordan Fried. Simple Formula for Writing Kick-Ass Blog Titles by Corey Eridon. Companies That Are Dominating Content Marketing by John Rampton. Search Engine Marketing. Productivity.
  • SOCIALNOMICS  |  FRIDAY, APRIL 3, 2015
    [Twitter] 7 Interesting Facts About Twitter You Didn’t Know and Should
    Twitter bought Vine for $30 million several months before it was even officially released. Twitter’s bird is called Larry. The official Twitter account of Sweden is given to a random citizen every week. “Friendstalker” was one of the early names considered for Twitter. Twitter The CIA reads up to 5 million tweets a day. day’s worth of tweets would fill up a 10 million page book. 347,000 tweets are sent every minute! Facts from factslides.com.
  • CONVERSTATIONS  |  FRIDAY, APRIL 3, 2015
    [Twitter] How to Make Your Business Memorable
    You can connect with her on Twitter  @KimberlyErskine. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Written by Kimberly Erskine No matter what type of business you’re operating, its success will likely rely on your ability to attract new customers and maintain the ones that you’ve already acquired. That is the major challenge for a business that wants to thrive, which can be trounced by simply making it memorable. Want to make your business memorable? Here are some steps your business can take towards becoming a memorable one. Besides, why would you want to?
  • DANNY WHATMOUGH  |  FRIDAY, APRIL 3, 2015
    [Twitter] ICYMI – Meerkat, Flipboard, Curator, Scrapbook
    Twitter is starting to test autoplay videos for some users. Twitter launches Curator for news publishers. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Meerkat responds to Periscope threat with new features. Flipboard launches magazines for groups. With scrapbook , Facebook gives parents a way to setup a Facebook account for their kids. Image credit. icymi
  • WAXING UNLYRICAL  |  FRIDAY, APRIL 3, 2015
    [Twitter] 18 PR Standbys That Will Never Die
    Twitter Facebook Google+ LinkedIn 18 PR Standbys That Will Never Die. 'I can’t remember why exactly I asked the question a few weeks ago on Facebook, but I did: I think it was because I’d just read some post or other about some PR standby (I couldn’t think of the right word when I posted on Facebook)( or other that was dead, long live the new PR thing… you know the kind of post (or, even worse, news article) that I mean. My community came up with some good ones. Here they are, all 18 of them. Matt LaCasse : Old School metrics. Emily Stivers : Press releases.
  • CONVINCE & CONVERT  |  FRIDAY, APRIL 3, 2015
    [Twitter] How to Meet Your Audience Where the Action Is
    Twitter’s audience is made up primarily of potential customers from the fans of  Shipping Wars , the A&E reality TV series loosely based off of uShip. 'As the snow begins to melt and spring promises to appear, we soldier on here at the  Social Pros Podcast. In March, we heard from a non-profit digital communications expert at  Habitat for Humanity;  the marketers of shipping marketplace  uShip;  the mind behind social media, CRM, and customer service at Whole Foods;  and the leader of social media marketing software  ShortStack. Quite a varied group of Social Pros this month.
  • CONVERSTATIONS  |  FRIDAY, APRIL 3, 2015
    [Twitter] Start With a Sentence
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Start with a sentence. Follow with another sentence. Keep the good ones. Writing, Speaking. Cold-calling. Creating. Start. Note: Thoughtography is the concept of an image invoking a thought worth sharing in one piece (both the image and the thought). Start With a Sentence is a post from: ConverStations. You just finished reading Start With a Sentence ! Consider leaving a comment! Related Stories Conquer Complacency Truncate Tighter It Takes ‘Want To’ One Blank Canvas at a Time. Thoughtography
  • JEFF KORHAN  |  FRIDAY, APRIL 3, 2015
    [Twitter] Small Business Taxes: How to Pay the Right Amount
    Meet me over on  Twitter  to take the conversation further. Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. Meet me over on Twitter to take the conversation further. Connect with Jeff on LinkedIn, Twitter, Facebook, and Google+ Awareness How-To Podcast Small Business Success Technology Trends advice Barbara Weltman business business organization communication customers IRS audit Jeff Korhan mainstream small business small business taxes 'Listen to the Episode Below (0:29:40). Download. iTunes. Stitcher. SoundCloud. Get Weekly Marketing Updates.
  • CITIZEN MARKETER 2.1  |  THURSDAY, APRIL 2, 2015
    [Twitter] A Walk Down Memory Lane: My Third Ever Podcast… with Michael Arrington
    Three take aways from this: Interesting history lesson as Arrington and I talk about Twitter, GoogleDocs and the importance of blogging. But I do certainly agree with you that it is a community, and one of the things I’m learning on Twitter, which I’ve been on for a few months now, is how much collaboration goes on and how much you really can learn from anyone, whether they’re new or whether they’ve been doing it for a while. So Twitter, blogging, I think, are important. 'Photo courtesy Robert Scoble. Conference in San Francisco in September of 2007. Stay tuned on this one.
  • SOCIALNOMICS  |  THURSDAY, APRIL 2, 2015
    [Twitter] The Beauty of Using Social Media to Further Your Career
    All of this can be done through Facebook, Twitter, Google Plus, LinkedIn and other social networking sites. 'If you have a passion for making people beautiful, cosmetology school could be for you. With more than 1,900 schools throughout the U.S. and with the industry expecting to rise over the next decade, now is the time to turn your dreams into actions and become a licensed cosmetologist. Did you know that one of the best ways to learn about the industry, choose a school that’s right for you and ultimately find a job in the cosmetology field is with social media?
  • SOCIALFISH  |  THURSDAY, APRIL 2, 2015
    [Twitter] 13 Tools That Can Make Your Social Media Marketing Much Easier
    Are you looking to manage your social media activities on Facebook or Twitter? What the tool does is that it will auto-post your Facebook and Twitter accounts with the content you set and allow you to keep track of all your fans and followers. With a simple click, you can have your update ready for your Facebook or Twitter fans. 'The truth of the matter is that social media has transformed the way we do business and market our products. Social media has long ceased to be identified as just a hub where people connect and socialize with their friends or family members. Canva.
  • CONVERSTATIONS  |  THURSDAY, APRIL 2, 2015
    [Twitter] Why Lists Work – 10 Reasons Listicles Are Good Content
    Look at your Facebook or Twitter streams. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'List posts are kind of  like a Barry Manilow song - many say they don’t like it, but everyone knows the words. There are plenty of reasons to love list posts , both as a writer and a reader. While many cringe at even the look of a list headline, the fact remains that list articles – listicles – are popular, eye-catching, clicked-through, potentially viral content  stars. It helps us filter between signal and noise. Lists are more likely to be signal.
  • JEFF KORHAN  |  THURSDAY, APRIL 2, 2015
    [Twitter] How to Tell Your Business Story
    Meet me over on  Twitter  to take the conversation further. Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. 'I’m often asked how one should go about telling their business story. There is often confusion about whether the story should be about the business and what it does, or about the customer and how they are served by the business. To show you how this works I’m going to break down and reconstruct a one­minute video story that you probably already know if you watched the the Budweiser commercial during the 2015 Super Bowl. That’s your customer. Confused?
  • SPIN SUCKS  |  WEDNESDAY, APRIL 1, 2015
    [Twitter] Green Marketing: Drive a Sustainable Business
    To promote their commitment to sustainability they’ve partnered with media outlets known for taking sustainability seriously and organized Twitter chats with their chief sustainability officer, Gail Klintowrth. 'By Tom Young As sustainability becomes an increasingly important issue, no business should ignore its environmental reputation, but many companies are confused as to the most effective strategy for green marketing and portraying a company’s green credentials. Luckily we have a lot of great examples to help lead the way. win/win.
  • SOSHABLE  |  WEDNESDAY, APRIL 1, 2015
    [Twitter] Social Media Mistakes: Are You Making Them?
    How difficult is it to block a heckler on Twitter? 'When digital media is the way of the world, an online reputation is almost as important as a first impression. As we perfect our social media profiles, we do so with the intention of gaining respect and attention. All too often, however, we make avoidable mistakes that are potentially damaging and find it difficult to rectify those mistakes. good social media profile possesses certain items such as a straightforward image that could be used professionally or candidly. DO maintain an image you would be proud to represent in public.
  • PROACTIVE REPORT  |  WEDNESDAY, APRIL 1, 2015
    [Twitter] Social Media Mistakes
    Moms read different content and respond differently when they’re on Twitter than they do on Facebook or Pinterest. Use a tool like FollowerWonk to search Twitter bios and find the people who are interested in your topic or product. 'The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies – large and small – are using some form of social media marketing. The problem is, not all of them are doing it right. LACK OF STRATEGY. The “throw spaghetti against the wall” approach is not effective. PR 101 RULES. Build relationships.
  • WAXING UNLYRICAL  |  WEDNESDAY, APRIL 1, 2015
    [Twitter] Ashley Judd, Feminism, and Social Media
    Twitter Google+ Ashley Judd, Feminism, and Social Media. Ethics Social Media ashley judd feminism Twitter 'On March 15th, actress and the world’s most famous University of Kentucky fan, Ashley Judd sent a (now deleted) tweet about her thoughts on a basketball game. It was not a kind tweet, sent in the heat of the moment. There are thousands of tweets like it sent by sports fans every day. In In response to that tweet, Judd received many threats of physical and sexual assault. Her reaction? Not okay. ashley judd (@AshleyJudd) March 15, 2015. Women are amazing. Bullying.
  • SOCIALFISH  |  WEDNESDAY, APRIL 1, 2015
    [Twitter] Association Social Media: Society for Vascular Ultrasound (SVU)
    Currently, we use Facebook, LinkedIn (both a group and company page), Twitter and Instagram. Facebook is the only social media site that links out to Twitter and Instagram. On Twitter I post everything that I post to both Facebook and LinkedIn to encourage more interaction. On Twitter we have more of a company following so anytime news of a company in our industry is released, I tweet about it and tag that specific company. would like to see our LinkedIn Company and Twitter to increase to at least 2,500 followers. Read lots more of them here.
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