• CONVERSTATIONS  |  SATURDAY, JULY 4, 2015
    [Twitter] WATCH: Firework Scenes in LIFT Clips 07/04/15
    Follow SmallBizTracks on Twitter or Facebook or on Google+. We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. With this being the 4th of July, for many a time of fireworks and celebration, we thought a few scenes of fireworks from movies and television would be appropriate. FOOD – Ratatouille’s Tasty Food Mashup. BASEBALL – Perseverance Pays Off in The Natural. LOVE – Fireworks Often Mark Happy Days.
  • PROBLOGGER  |  FRIDAY, JULY 3, 2015
    [Twitter] Be a Better Blogger by Reading other Blogs like This
    Sneaky Ways to Use Twitter to Spy on Your Competition on Kissmetrics (it’s not as bad as it sounds!). It’s day 4 of 31 Days to Build a Better Blog where today’s challenge is to take a little time to do something that I wrote about last year that has the potential to transform your blogging! And what is it, you ask? Today you’re going to be analysing another blog. It’s as simple as that, and it really only takes 10-15 minutes, if that’s all you have to spare. It’s a huge list, so remember to bring a notebook and a pen!
  • TWIST IMAGE  |  FRIDAY, JULY 3, 2015
    [Twitter] Six Links Worthy Of Your Attention #263
    Welcome to Jun, the town that ditched bureaucracy to run on Twitter - The Guardian. Fascinating direction for a Spanish town, that now does all its town business via Twitter , supposedly reducing bureaucracy, speeding up town services." Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. twitter. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? You won't believe the questions I got about slavery. - Vox. Topical, and sobering. Have you?"
  • DANNY WHATMOUGH  |  FRIDAY, JULY 3, 2015
    [Twitter] ICYMI – YouTube, Pinterest, Snapchat & Byte
    Twitter’s Project Lightning revealed. Twitter launches autoplay video. Twitter is testing product and place ‘pages’ Meerkat launches embeddable players. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. YouTube to launch a special gaming app and site. Ever wondered what Snapchat is all about? Evan Spiegel has an explanation for you. Pinterest releases an update to search. Image credit. icymi
  • CONVERSTATIONS  |  FRIDAY, JULY 3, 2015
    [Twitter] Making The Most Of Your Time: Managing Customer Service As A Small Business
    Follow him on  Twitter  and  LinkedIn. Follow SmallBizTracks on Twitter or Facebook or on Google+. Written by Larry Alton. We’ve all been known to gripe about the computer on the other line, and sometimes those bots can be a real pain. But when you’re a small business owner, it’s worth considering the value of automating your customer service. This route can help you to make the most of a slim budget and limited staffing, and it can allow your customers to get the help they need without long lag times. Why Automate Customer Service. Top Automation Tools For Small Businesses.
  • PROBLOGGER  |  THURSDAY, JULY 2, 2015
    [Twitter] Blog Promotion Strategies: How to Think Outside the Square
    Let us know how you go with today’s challenge on twitter – just tag @ProBlogger and head to todays show notes to leave a comment. It’s day three of our thirty one day challenge! How are you feeling? Pumped? Motivated? Ready to shake up your blog and your routine during these 31 days? We’ve already covered nailing your elevator pitch and how to create a super-shareable list post , and today it’s all about getting yourself off your blog to promote it and find some readers. “ Build it and they will come “, you think? How are you being useful?
  • SOCIALNOMICS  |  THURSDAY, JULY 2, 2015
    [Twitter] Does Your Website Get Enough Social Loving?
    Facebook, Twitter, Instagram, Google+, Linkedin, Pinterest – these are the social heavy hitters. Spreading the word about your business website takes more than just an interesting layout and engaging content. If you really want to create an online presence for your business, you need to give your website a little social love. Here are just a few ways you can make your business website more socially savvy: Website-Boosting Social Media Sites. There are a number of social media sites out there that can help you boost your business website. Social Timing is Everything.
  • SOCIALNOMICS  |  THURSDAY, JULY 2, 2015
    [Twitter] Is Your Digital Footprint is Hurting You?
    These include but are not limited to twitter or Facebook rants(My personal red flag), inappropriate pictures, mentions of drug or alcohol use, threats or aggressive bullying behavior towards others (even as “jokes”) and much much more. 2. If you, like me, love ranting on Facebook or Twitter, make sure that you make your feeds private and turn off screenshot captures. Since I have a very common name, I make sure to Google my name along with Facebook, Instagram, Twitter and any other social media I use. Hey there Socialnomics’ers. Get Rid Of Red Flags.
  • SOCIALNOMICS  |  THURSDAY, JULY 2, 2015
    [Twitter] Go Green on Social Media
    Twitter is a great forum for this, as well as some of the lesser knows, like Prezi. Whether you look at their twitter feed or a specific website, you should be able to pick up some valid information. Social media is fun. It’s the way media is going and pretty much everyone and every business has some sort of social media. It provides a sharing outlet, a way to connect and stay in touch. It also provides a great learning medium that we often overlook. No matter the topic, you can reach out on social media and garner great information. Learning More. Getting Involved.
  • WAXING UNLYRICAL  |  THURSDAY, JULY 2, 2015
    [Twitter] Off the grid
    Twitter Facebook Google+ LinkedIn Off the grid. WUL, aka the blawg, is going on vacation. We’re going off the grid tomorrow, back on July 13.  Rob Cottingham , you ain’t seen nuttin’ yet. Via  Rob Cottingham  on  Noise to Signa l,  CC 3.0. For those of you celebrating the 4th of July, have a fun and safe holiday. See all y’all soon! Off the grid is a post from: Shonali Burke Consulting, Inc. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Based in the Washington, D.C., Wouldn't you like to be in her kitchen?
  • CONVERSTATIONS  |  THURSDAY, JULY 2, 2015
    [Twitter] Curiosity is the Wick (Thoughtography)
    Follow SmallBizTracks on Twitter or Facebook or on Google+. Curiosity is the wick in the candle of learning. – William Arthur Ward. I was told as a teen working in one of my first jobs, “Always remain coachable.” ” I had just watched my boss fire someone loudly. His parting shot was telling the employee he was “Uncoachable!” ” When he turned to walk away, he saw me standing in surprise – there was lots of cussing and I was 15 years young. There might always be a better way, a tweak, a new tool or new technique. Photo on Pixabay by husnil24.
  • LAUREL PAPWORTH  |  WEDNESDAY, JULY 1, 2015
    [Twitter] How to Write a Social Media Press Release #socialmedia
    Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. controllable hub (Facebook, Twitter etc are under the control of those companies). Lots of rich content “social objects” ripe for dissemination on Facebook and Twitter. social media consultant frustrated with archaic websites and expensive web development and needing a hub to drive social media eg Facebook and Twitter spokes. Let’s tame it.
  • PROBLOGGER  |  WEDNESDAY, JULY 1, 2015
    [Twitter] ProBlogger Podcast Challenge: Write an Amazing List Post
    Let us know on twitter how you go with today’s challenge! Day two of our 31 day challenge begins with a simple post idea that you can create easily, and is popular with readers – a double bonus for bloggers! The podcast is now live for you to get details of the challenge here (or on iTunes and Stitcher ). Note : If you missed it, day one was about crafting the perfect elevator pitch for your blog. In today’s episode we go over the seven reasons list posts are so important , and some of the different kinds of list posts that can be produced (like this one , for example).
  • SOCIALNOMICS  |  WEDNESDAY, JULY 1, 2015
    [Twitter] A Guide to Using Social Media for Equity Crowdfunding
    You can probably bet that they are members of the largest networks: Facebook, Twitter, LinkedIn, and Google+. Equity crowdfunding is the latest and greatest way to fund your small business or enterprise, and it’s come a long way since its inception. It’s an incredibly strong marketing tool for businesses as well. If you’re working on your own equity crowdfunding campaign, social media can make a huge difference for you no matter what, but it will be most successful if you know how to leverage it.  . To begin with, it’s important to understand that equity crowdfunding is its own entity.
  • WAXING UNLYRICAL  |  WEDNESDAY, JULY 1, 2015
    [Twitter] Like, Share,Tweet – Is that All You Can Do on Social Media?
    Although you may have thought otherwise, social media is not limited to Facebook or Twitter. billion monthly active users on Facebook , and 302 million active monthly users on Twitter , why would you want to be anywhere else? Mainstream social media platforms like Facebook and Twitter undoubtedly let you reach a much wider audience, than niche networks like Care2 or Untappd. However, you shouldn’t be ignoring major platforms such as Facebook and Twitter. The Guest Post by Jessica Davis. But with 1.44 How can you diversify your social media channels? Generate leads.
  • SOCIALFISH  |  WEDNESDAY, JULY 1, 2015
    [Twitter] The Science Of Viral
    Buzzsumo, a content analytics company, discovered that posts with images get twice as many shares on Facebook and Twitter as compared to those that don’t have any images. Something all psychologists have unanimously agreed upon is the streak of random in all of us. What we decide to click on seemingly has no pattern: or does it? Researchers have spent countless hours trying to rationalize why some content is more viral than other. And one thing they have all come to agree on is that viral content evoke some extreme emotion. What exactly IS great content? million views. link].
  • SOCIALNOMICS  |  TUESDAY, JUNE 30, 2015
    [Twitter] More Socializing Can Lead to More Affordable Housing
    Check out Twitter, Facebook and Pinterest. When it’s time to find a place to live, it’s time to open up some social media. Whether you’re looking for a new house, a condo, a second home at the beach or looking to upsize or downsize, don’t overlook social media for finding affordable housing. Location, Location. Depending where you want to live, you’ll have different expectations. Perhaps you want a sprawling house in the suburbs. Check out some local realtors’ social media pages in the area. Be open-minded and you may find the perfect thing.
  • SOCIALNOMICS  |  TUESDAY, JUNE 30, 2015
    [Twitter] SMS and Social Media Schooling the Masses
    now has a Facebook page and Twitter feed. College students and recent high school grads are turning to social media to stay up to date with what’s going on around campus and around the world. Thanks to SMS (short message service), the academic masses are connected to social and school events like never before. With social outreach in mind, here are just a few reasons SMS and social media are beneficial to schools and universities of all kinds: High School and College Smartphone Stats. Smartphones and academia are quickly becoming synonymous and for good reason. They are: 1.
  • FEVER BEE  |  TUESDAY, JUNE 30, 2015
    [Twitter] Structuring Calls To Action Within A Community
      The words you use matter: Facebook, for example, uses " what's on your mind? "  Twitter uses a similar " what's happening? " StackOverflow offers several options. When registered members visit your community landing page, what do you ask them to do?    You can choose between four positive behaviours.    1) Ask a question to get help on a problem (ask). 2) Answer questions (help). 3) Share advice/expertise (publish). 4) Find/consume information (find). You want members to ask, help, publish, and find value. 
  • PROACTIVE REPORT  |  TUESDAY, JUNE 30, 2015
    [Twitter] Strategy & Tech Tools Can Boost Content Success
    Follow me on Twitter. Two recent studies show that brand engagement is the No. marketing objective supported by content marketing. 66.8% of UK and US agency and brand professionals put this at the top of their list.  The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. Almost half (48%) felt that their content was not creating any customer engagement. Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. Tech Tools.
  • SPIN SUCKS  |  TUESDAY, JUNE 30, 2015
    [Twitter] Why the E. L. James Twitter Chat Went Horribly Wrong
    James, the author of this horribly written book, participated in a Twitter chat…and the Internet took her to task. In this case, her publicist should have come back and said, “Here are all of the things that could go wrong”: There are many people who think the writing—particularly in the first book—is really bad and will have fun with it on Twitter. And then her publicist got the wrath of the interwebz: The Twitter Chat Gone Wrong. It might seem like a Twitter chat is harmless. mean, it’s a Twitter chat. Before Every Twitter Chat.
  • CONVERSTATIONS  |  TUESDAY, JUNE 30, 2015
    [Twitter] COOL TOOLS: A list of COOL TOOLS Shared
    As part of the recent tweak to our  Twitter prefix practice , mostly for use with LIFT Resources , one popular category has been COOL TOOLS. Follow SmallBizTracks on Twitter or Facebook or on Google+. Like this great list of resources and tools: COOL TOOLS: 113 Visual Marketing Tools and Apps [link] by @JDScherer on @Wishpond. Mike Sansone (@mikesansone) June 19, 2015. One thing to keep in mind about your consumption and digestion of COOL TOOLS. Make sure to use  the EASY formula : Efficient, Sustainable, Affordable, and have a good Why. Here are ten of them. Cool Tools
  • JEFF KORHAN  |  MONDAY, JUNE 29, 2015
    [Twitter] Personal Branding: How to Achieve Consistent Marketing Clarity
    Meet me over on  Twitter  to take the conversation further. Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. Meet me over on Twitter to take the conversation further. Connect with Jeff on LinkedIn, Twitter, Facebook, and Google+ Awareness Community content marketing How-To Marketing Online Marketing Podcast Search Optimization Selling Small Business Social Media Success advice author customers Jeff Korhan Larry Winget Personal Branding podcast social media speaker thought leadershipOur Featured Guest: Larry Winget. Be Known for Who You Are.
  • SPIN SUCKS  |  MONDAY, JUNE 29, 2015
    [Twitter] Twists, Turns, and Tweets Amidst Twitter Company Chaos
    For those of us on social media, trend watchers, and especially employees and stockholders of Twitter, there is a question mark surrounding the future of the social network. Despite all of its popularity and buzz, Twitter is not making money and is losing its user base. In the middle of this chaos, however, it’s business as usual on the platform: Brands are tweeting like mad, users are jumping on trending hashtags, and celebrity Twitter flubs are a dime a dozen. He should know, he’s been on Twitter from the beginning. Twitter Endless Characters. And More. .
  • SOCIALNOMICS  |  MONDAY, JUNE 29, 2015
    [Twitter] Promote Your Brand the Pinterest Way
    Using other sites like Facebook and Twitter can help you attract more followers to your Pinterest boards. Promoting your brand is as easy as putting a pin in it … with Pinterest of course. Whether you want to put your products in the spotlight or showcase your brand, Pinterest can definitely help. With “pinteresting” promotions in mind, here are a handful of ways your business can take advantage of Pinterest: Top Companies on Pinterest. One of the best ways for your business to learn how to promote its brand on Pinterest is by gathering tips from the top companies on the site.
  • WAXING UNLYRICAL  |  MONDAY, JUNE 29, 2015
    [Twitter] Monday Roundup: Email Content
    Twitter Facebook Google+ LinkedIn Monday Roundup: Email Content. General communication, marketing, and information are just some of the many hats “worn” by email on a daily basis. But how do you get the most out of your email content, when it seems it’s the medium most people love to hate? Here are some ideas. Btw, this is “Cartoon Shonali” aka Sonia … any ideas on a better name for her? And why not get to know her better by  giving SBC’s newsletter, ALBTM, a try ? You’ll be glad you did.). 1.  ” 2.  ” 3. 
  • SOCIALFISH  |  MONDAY, JUNE 29, 2015
    [Twitter] How You Can Use Promotional Products to Boost Your Social Media Campaign
    Offer Facebook and Twitter users a simple giveaway for liking your page or following your feed when they provide you with their email and mailing address. Print your products with QR codes, twitter handles or hashtags to help create a buzz and direct users to your website or various social channels. It’s no mystery why more and more businesses are turning to social media to help bolster their marketing campaigns. The right efforts on social media can lead to major increases in web traffic, brand recognition and communication with target audiences. Develops Word of Mouth Marketing.
  • CONVERSTATIONS  |  MONDAY, JUNE 29, 2015
    [Twitter] METHOD: Coaching with the LIFT Framework
    Follow SmallBizTracks on Twitter or Facebook or on Google+. It’s continual, this work of owning and operating a small business, isn’t it? Some clients are recurring, on a retainer or subscription model. Some customers are as regular as clockwork. Some projects, once completed, free up time to do similar projects for others. journey rather than a destination. Coaching using the  LIFT framework  works in a continual flow towards a current goal. Questions, answers, and hypotheticals are shared in the areas of Learning, Improving, Finding Flow, and Thinking. Get a LIFT!
  • PAMORAMA  |  SUNDAY, JUNE 28, 2015
    [Twitter] A Comprehensive Guide to Your Social Media Image Sizes
    Profile Image Dimensions for Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, YouTube, Tumblr, and Vine. Twitter profile image dimensions. Twitter header photo size. Twitter profile photo size. Although  Twitter doesn’t recommend a specific image size for tweets , its in-stream preview is 440 x 220 pixels (a 2:1 ratio). Any horizontal image will be cut off at the top and bottom but not at the sides in the Twitter stream. Bonus: Twitter card image sizes. Twitter summary card :  Minimum = 120 x 120 pixels. 1500 x 500 pixels.
  • PROACTIVE REPORT  |  SUNDAY, JUNE 28, 2015
    [Twitter] Social Networks Embrace the Demand for Video
    Twitter introduced a video feature in the smartphone app in January 2015. Now you can share a moment (or to be exact 30 seconds) on Twitter. You can record, edit and share the video immediately on your Twitter stream.  With Twitter video, the message comes across loud and clear. Twitter also offer Promoted Video Ads. The Promoted Video is native to the Twitter platform, so there’s no link to an external video source – the video shows and plays right in the Twitter stream. Follow me on Twitter. We are a visual species.
  • TWIST IMAGE  |  SUNDAY, JUNE 28, 2015
    [Twitter] Marketing Cartoons With Tom Fishburne
    twitter. advertisingpodcast audio blog blogging brand businessbook businesspodcast davidusher digitalmarketing facebook innovationpodcast jwalterthompson jwt managementpodcast marketingpodcast marketoon marketoonist method mirum mirumagency mirumpodcast tomfishburne twitter wppEpisode #468 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. We live in a world with so much content and creativity, that it's hard to remember what's most interesting. Still, every week, I can't wait for that one email with a new cartoon from Tom Fishburne. audio.
  • CONVERSTATIONS  |  SUNDAY, JUNE 28, 2015
    [Twitter] DEVOTIONAL: Blessings in Disguise
    Follow SmallBizTracks on Twitter or Facebook or on Google+. Each Sunday afternoon on this site, we share a short devotional message.  If this kind of post is of no interest to you, feel free to skip it and return on Monday. As we pointed out earlier , our post will close with a hymn or spiritual. Blessings in Disguise. Sometimes the darkest times, while we are going through them, end up being a catapult to better times. Business goes down, partnerships dissolve, customers complain, life gets in the way. The darkest moments, the deepest valleys seem to last long. Too long. Hang in there.
  • CONVERSTATIONS  |  SUNDAY, JUNE 28, 2015
    [Twitter] Week in Review: Posts and LIFT Shares, June 21 – 27, 2015
    Week in Review  June 21 – 27, 2015: Posts and Podcasts from  ConverStations , Armchair Articulations , and LIFT resources shared on Twitter ( @mikesansone ): This Week on ConverStations. LIFT Resources Shared on Twitter This Week. Follow SmallBizTracks on Twitter or Facebook or on Google+. METHOD: Scanning and Saving Before Sharing. How LIFT is Giving Owners a Boost. Focus on the Journey, Not the Destination. GUEST: Can Mobile Devices Change Workplace Habits. WATCH: Images, Emails, and Subscriptions in LIFT Clips 06/27/15. LIFT-a-DAY Resources for June 22, 2015.
  • TWIST IMAGE  |  SATURDAY, JUNE 27, 2015
    [Twitter] Six Links Worthy Of Your Attention #262
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: The Wetsuitman - Dagbladet. Leave it to the Scandinavians to start a crime mystery right. But this story, which starts as crime fiction, quickly becomes a hard reality that nobody's willing to confront. won't spoil the twist for you here, but this isn't what you think it is. can't believe it.
  • CONVERSTATIONS  |  SATURDAY, JUNE 27, 2015
    [Twitter] WATCH: Images, Emails, and Subscriptions in LIFT Clips – 06/27/15
    Follow SmallBizTracks on Twitter or Facebook or on Google+. We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – Canva Tutorial: Create Beautiful Graphics Quickly, Easily, and for Free! IMPROVE – Quick Tips: Mobile Photography Tips. FIND FLOW – How to Stop Your Emails from Stopping Your Work Flow. THINK – Maturing Your Subscription Business Model. Give a Boost to Your Business. Consider leaving a comment!
  • DEVUMI  |  FRIDAY, JUNE 26, 2015
    [Twitter] How to Get Twitter Followers using Basic Psychology
    You all know from reading this blog that I spend quite a bit of time writing about social media, thinking about social media, and arguing with the @Devumi Gorilla about what the Devumi Twitter account should do next. The post How to Get Twitter Followers using Basic Psychology appeared first on Devumi. Twitter content marketing online marketing social media marketing twitter followers twitter marketing twitter marketing strategyWhat you may not know is that, a lifetime ago, I studied psychology and sociology in college. […].
  • SOCIALNOMICS  |  FRIDAY, JUNE 26, 2015
    [Twitter] Is Your Online Portfolio Social Enough?
    LinkedIn can help you boost your professional portfolio, but if you want to increase your overall social portfolio, then Facebook and Twitter are the answer. More and more businesses and professionals are using Facebook and Twitter to promote their brands and stay current. If you’re trying to take your online portfolio to new heights, social media can help. Whether you’re building your portfolio in order to boost your career search or you just want to increase your online presence, social media is a great place to start. Promote Your Professionalism.
  • WAXING UNLYRICAL  |  FRIDAY, JUNE 26, 2015
    [Twitter] #measurePR Recap (June 2015): Measuring Content
    July#measurePR Twitter chat announcement. Twitter Facebook Google+ LinkedIn #measurePR Recap (June 2015): Measuring Content. In line with our June theme (content! content! content!), the June #measurePR chat followed suit. We welcomed four stellar guests including the  Washington Business Journal ‘s  Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!)  Dan Cohen , and the inimitable  Fay Shapiro of commPRO.biz. measurepr. A1 I’m a marketer. measurepr. measurepr. My photo.
  • SPIN SUCKS  |  FRIDAY, JUNE 26, 2015
    [Twitter] The Spin Sucks Inquisition: Amanda Gant
    Stalk her on Facebook , Twitter , Google+ , LinkedIn , Slideshare , and on the Orbit blog. She also is the brains and body behind the Orbit Twitter handle so you can have some fun with her there. By Gini Dietrich. love Amanda Gant. For those of you who don’t know her, put this on your bucket list: Find a way to get to Chicago to meet Amanda Gant (and see Gini, of course). She is ridiculously smart and witty, which makes her hilarious and one of my favorite people on earth. So here she is…sitting on the Spin Sucks Inquisition hot seat. No one wins in those situations.
  • CONVERSTATIONS  |  FRIDAY, JUNE 26, 2015
    [Twitter] GUEST: Can Mobile Devices Change Workplace Habits?
    Follow SmallBizTracks on Twitter or Facebook or on Google+. Written by Kevin Flanagan. Mobile devices have changed us as a culture, so it should come as no surprise that they are changing the way we work as well. From telecommuting to BYOD to new types of POS systems, mobile devices are changing most aspects of everyday work. Here’s a look at a few of those changes: Tablets. Tablets bridge the gap between smartphones and laptops, giving users a powerful device that can connect them to countless resources both internally and externally. Smartphones. Wearables. Mobile & Local
  • SOCIAL MEDIA NETWORK MARKETING  |  THURSDAY, JUNE 25, 2015
    [Twitter] Tips To Get You Started On TSU [For Personal Use, Business Use, Brand Use] - Social Media
    Put it on Facebook, Twitter, SMS, EMAILS, LetterHeads and so on. Tsu is a great Opportunity. When I say 'Opportunity' it means ' a set of circumstances that makes it possible to do something' - Repeating this: ' set of circumstances'. This means that there are a couple of things you need to wok towards so that you can achieve success on TSU. What Is TSU?: First thing first get to know the Social Media Platform: TSU is pronounced as 'sue'. You need an Invite Link though. ​ TSU Was Officially Launched On Tuesday21October2014. Why Should You Be On TSU?: 3.Network For Business.
  • CONVERSTATIONS  |  THURSDAY, JUNE 25, 2015
    [Twitter] Focus on the Journey, Not the Destination
    Follow SmallBizTracks on Twitter or Facebook or on Google+. “Focus on the journey, not the destination. Joy is found not in finishing an activity but in doing it.” ” ~ Greg Anderson. Goals are a funny thing. They offer something to strive for, something to reach. Upon arrival, then what? Another goal, right? Meetings are not often a fun thing. Many complain about the pain and drudgery. But, like goals – one meeting often follows. Maybe too much focus is being given on the “what” and not enough on the “why.” ” Celebrate completion.
  • SOSHABLE  |  WEDNESDAY, JUNE 24, 2015
    [Twitter] Just Because We Don’t Republish Social Content Doesn’t Mean It’s Wrong
    With Twitter, this rule is tossed out at least a little bit because the percentage of followers reached with each post is much lower. The recent changes to Twitter might have an affect on this; we’re testing to see. For now, evergreen content can go on Twitter relatively often. As a policy, we’ve always chosen to obey the “once and nevermore” philosophy with our social media posts for clients. We handcraft each post and that post will appear one time and on one dealership’s Facebook page. Once it’s used, it’s done forever.
  • LAUREL PAPWORTH  |  WEDNESDAY, JUNE 24, 2015
    [Twitter] Apologies and #Socialmedia in Crisis Comms PR
    public relations Shitstorm social media Social Media Australia criticism Facebook howto negative reviews strategy trolls TwitterShares Badly Handled Crisis Comms in Social Media by @ABCAustralia – Don’t Apologise! OR: How to make a rod for your own back and then hand it to enemies and say “beat me” In my 8 ways to deal with negative criticism  course, I outline the 8 ways to deal with trolls and bad reviews. You can ignore, educate, lawyer up, fight back, confess, own etc. see chart at bottom of post). Here’s an interesting case of an apology gone wrong.
  • SPIN SUCKS  |  WEDNESDAY, JUNE 24, 2015
    [Twitter] The Most Important Post-event Engagement Tool
    But it’s easy to get so caught up in the pre-event social component—tracking hashtags; getting real-time feedback on attendees’ expectations via Twitter, Facebook, and Instagram; and setting up a page for participants to like—that you forget about the importance of riding the social media train into the future. For example, SxSW took place more than three months ago in Austin, Texas, but the event’s Twitter and hashtag are still alive and pushing out engaging content to continue conversations. By  Steve Randazzo. Post-event Engagement Tool. Get hashtag heavy.
  • SOCIALNOMICS  |  WEDNESDAY, JUNE 24, 2015
    [Twitter] Social Media: How Major Industries Take Advantage of the Emerging Content Platform
    Remember when Ellen DeGeneres, the host of 2014’s Oscars Ceremony, took what seemed like an impromptu selfie  with her new Samsung Galaxy S phone  (branding prominently displayed and all) and live-posted it to her millions of Twitter followers, all on live international television? Advertisers know this and encourage interactivity via Twitter to influence the show in certain ways. Look at the numbers, and you quickly see that social media is on the up and up. Consider that, according to new data from BI Intelligence, the amount spent on social-media ads in the US have topped $8.5
  • SOCIALFISH  |  WEDNESDAY, JUNE 24, 2015
    [Twitter] Can You Change an Existing Culture? Find Out on #CultureChat
    This Thursday we’ll be hosting another #CultureChat on twitter, and our topic will focus in on the what, when, and how of changing an existing culture. think so, and we’ll find out how in Thursday’s twitter conversation. Just be on Twitter this Thursday, 1pm ET, and follow the hashtag #CultureChat. find that a lot of the organizations with really amazing cultures grew up like that. Their founders created that cool culture. So does that leave any hope for the rest of us who maybe inherited an okay-but-not-so-great culture? Is one better than the other?
  • MYRLAND MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Twitter] ACC: Our Stakeholders Are Beginning To Lose Faith In The Legal Profession [#LMAP3 Recap #2]
    You can and should view Amar’s entire presentation, but the following comments are a few of those I captured and shared on Twitter, which should give you a flavor for the rest of his presentation: Regarding lawyers, firm structure, and the profession’s governance model, Amar said: The partnership structure in firms makes it hard to do many things effectively, including developing a coherent value proposition and brand. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. As you know, SWOT is strengths, weaknesses, opportunities and threats.
  • SOCIALNOMICS  |  WEDNESDAY, JUNE 24, 2015
    [Twitter] The Evident Effects of Social Media on the Society – An Analysis
    So keeping aside your friend’s wedding pictures on Facebook and the ever increasing hashtags on Twitter, there are something more than that! By now, we are all aware of social media like the back of our hands! We know that this platform has a tremendous and an incredible impact on various dimensions of our life. Be it culture, politics, social life and business, there is no single element, which has been ignored by the social media consequences. This platform has succeeded in revolutionizing the way people communicate, do business and eventually socialize. Impact on business.
  • PROBLOGGER  |  WEDNESDAY, JUNE 24, 2015
    [Twitter] Reading Roundup: What’s New in Blogging Lately
    Chat with her on Twitter  @veggie_mama  or be entertained on  Facebook. I’ve seen so much good content lately on the subject of blogging – I always love a downloadable schedule that someone else has taken the time to create, and sneaking a peek into how others make money is such an eye-opener! I’ve curated a couple of links you might find helpful as we try to kick ass on the internet this week. Social Media Templates to Save You Hours of Work // Hootsuite. Facebook Rolling out Significant Upgrades to Ads Manager and Power Editor // Marketing Land. Get excited!
  • WAXING UNLYRICAL  |  WEDNESDAY, JUNE 24, 2015
    [Twitter] Words and Pictures – the Batman and Robin of Content Marketing
    Twitter Facebook Google+ LinkedIn Words and Pictures – the Batman and Robin of Content Marketing. Maybe it’s summer, with all the blockbuster superhero movies bombarding us in 3D. Or that I’ve never really outgrown comics and cartoons. But it struck me that the Batman franchise offers some great takeaways for content marketing. Let’s start with the Caped Crusader himself and his youthful, if over-the-top ward, and then look at the entire cast: Batman – He represents the writer, the hero and heart of the stories. But lately, he’s come to realize words alone are not enough. He
  • SPIN SUCKS  |  WEDNESDAY, JUNE 24, 2015
    [Twitter] To Taylor Swift, Love Spin Sucks
    She uses both Twitter and Instagram to make a personal connection with her fans, and it works so well, she’s been able to bypass the intermediaries that sell her music. She used shared media with her Instagram and Twitter use, which ingratiated her fans even more. Tweeted it to her 60 million Twitter followers. Now if I could get Jawbone to add me to their board so I can advise on their wearable technology. I may need a few million more Twitter followers first. By Gini Dietrich. Over and over and over again. I’m not afraid to admit I love Taylor Swift. Three.
  • CONVERSTATIONS  |  WEDNESDAY, JUNE 24, 2015
    [Twitter] How LIFT is Giving Owners a Boost
    Follow SmallBizTracks on Twitter or Facebook or on Google+. I help business owners create a better business presence online and offline. I do this by creating training materials and coaching sessions, instructing towards independence using the LIFT. framework. When I first came up with the framework of LIFT , it was as a coaching tool to help business owners grow – themselves and their business. LIFT has since experienced a short podcast series, a category of weekly video clips , and a  subscription-based coaching service , and most recently, a free daily resources  newsletter. LIFT
  • PROACTIVE REPORT  |  TUESDAY, JUNE 23, 2015
    [Twitter] The Rise and Rise of Online Video
    Follow us on Twitter. By Cokey Falkow. The internet has become more than just the new wave. It’s a remarkable shift in the way we as humans share knowledge. What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Business is realizing just how powerful a tool video online can be. Why are videos more applicable to business? Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Invodo.
  • MYRLAND MARKETING  |  TUESDAY, JUNE 23, 2015
    [Twitter] Lawyers Have A Hard Time Dealing With Change [#LMAP3 Recap #1]
    The #LMAP3 hashtag reached approximately 250,000 users on Twitter. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. I just attended the LMA, or Legal Marketing Association’s, 3 rd annual P3 Conference in Chicago. It was sponsored by the LMA Client Value SIG, or Shared Interest Group. This year’s co-chairs were Keith Maziarek , Sr. Manager, Strategic Pricing for DLA Piper, & Purvi Sanghvi , Director of Strategic Planning with Paul Hastings. This is when we saw The 7 Ps of Marketing adopted. Attendance increased by 34% over 2014.
  • SOCIALNOMICS  |  TUESDAY, JUNE 23, 2015
    [Twitter] Twitter and Its Position in Big Data Marketing
    There’s more to Twitter than meets the eye, especially when it comes to big data marketing. Here are a handful of ways Twitter is playing a big role in big data marketing for companies of all kinds: Companies Taking Advantage of Twitter. Twitter isn’t just about being social anymore. growing number of companies and businesses are using Twitter to reach out to customers while gathering valuable data insights in the process. McDonald’s – Most everyone’s favorite fast food chain uses Twitter to geo-target customers and increase followers.
  • FIREBELLY  |  TUESDAY, JUNE 23, 2015
    [Twitter] 8 Favorite Memories From My 8 Years At Firebelly
    It felt nice to be recognized by my peers. #2 ZOOBILATION TWITTER TEAM. I got a free ticket to Indiana’s largest black-tie fundraiser at the Indianapolis Zoo with food from every great restaurant in town in return for my tweets. LinkedIn recently reminded me that it’s my eight year work anniversary with Firebelly. To celebrate, I thought I’d do something a little different with my blog post this week—a retrospective on eight of my favorite memories from the past eight years. How could I not love that? This was my first time traveling to speak at a conference.
  • KIKOLANI  |  TUESDAY, JUNE 23, 2015
    [Twitter] 10 Facebook Hacks to Make Your Small Business Look Colossal
    If you have a follower on twitter, he is there because he loves to be there. Twitter lists are a great way to curate content from the influencers and later post them to Facebook. Showing your social media tabs like Pinterest, Instagram, twitter etc. When a social networking site (read Facebook) has over 1.39 billion active users it’s wise to have a good brand establishment over there. Whether you are a blogger, artist or a small business, marketing on Facebook could surely get you tons of exposure and leads for your business. Get a fully optimized business page.
  • SOCIALNOMICS  |  MONDAY, JUNE 22, 2015
    [Twitter] 4 Ways Burglars use Social Media to Target their Victims
    Though some websites such as Facebook and Twitter do strip the data, many don’t, so it’s important to be careful of what you upload. 3.  Facebook General Web Socialnomics Statistics Twitter72% of all internet users are on social media (according to Bullas ), and though this provides a number of positives, research suggests that four out of five burglars now track your social profiles to assist their crimes. While this may seem daunting to many, by looking at how they use it to their advantage we can stop them having any success. 1. Location Sharing. Hidden Picture Data.
  • SOCIALNOMICS  |  MONDAY, JUNE 22, 2015
    [Twitter] Google Launches A New Home For Journalists With “News Lab”
    These social media posts then become embedded in reporter’s stories, including Facebook updates, tweets, and now, live streams from services like Twitter’s Periscope or Meerkat. TechCrunch – Google today announced the launch of a new site called  News Lab , a destination that aims to connect journalists with programs, data and other resources to aid in their reporting. It will also showcase Google’s numerous efforts surrounding new media partnerships and citizen reporting. Here, Google will keep a continually updated list of tools and resources at  g.co/newslab
  • SMALL BUSINESS MAVERICKS  |  MONDAY, JUNE 22, 2015
    [Twitter] Can Social Media Generate Leads?
    Twitter is notorious for delivering high click-through rates (CTR) and conversions if done well. Here’s the question, Is Twitter the only social media website capable of generating leads, or is there a set of principles that can be followed to increase CTR all around? Social media has come a long way since the days of Friendster and MySpace. Facebook was a game changer in a big way. But other social media websites have upped the ante in some very real ways. YouTube, for instance, is the second largest search engine on the planet. What Constitutes a Lead? No leads, no sales.
  • PROACTIVE REPORT  |  MONDAY, JUNE 22, 2015
    [Twitter] 5 Image Editor Apps for Visual Content
    Follow us on Twitter. BY MIKE FALKOW. Creating interesting, original visual imagery has become an important skill for PR people.  Google is cracking down on duplicate content – and that includes images. There are many ways to make an image uinque – it does not have to be one you took yourself.  You can edit stock photos and make them unique. As technology develops it becomes easier and easier to do this without the the sometimes-pricey services of graphic designers or the hit-and-miss route of hiring someone on sites like Fiverr.  Here are some great apps to do just that.
  • WAXING UNLYRICAL  |  MONDAY, JUNE 22, 2015
    [Twitter] Monday Roundup: Innovative Content
    Twitter Facebook Google+ LinkedIn Monday Roundup: Innovative Content. Content, content, and more content. It’s been a constant theme on WUL this month, and with good reason. Content can help your business take flight, keep customers coming back, and inspire a wider audience. But with so much “stuff” out there, how can you make sure you’re producing innovative content rather than same old, same old? thought these posts could help. 1.  Purina’s “Dear Kitten” Video Series Proves BuzzFeed Is The Cat’s Pajamas For Content Marketers. Please share in the comments below.
  • CONVERSTATIONS  |  MONDAY, JUNE 22, 2015
    [Twitter] METHOD: Scanning and Saving Before Sharing
    Follow SmallBizTracks on Twitter or Facebook or on Google+. There is a lot of great information available to us, published in all types of media: text, video, audio, and images. Learning to separate signal from noise becomes a skill as important as any tool to help us with intake so we can avoid information overload. tool of great help in my intake is Feedly , an aggregator for blogs, news, search strings, and other articles I am subscribed. I’ll take two or three turns at Feedly each day, saving the best for later. Each turn takes me around 15-20 minutes. 100 saved. 20 shared.
  • T2 SOCIAL  |  SUNDAY, JUNE 21, 2015
    [Twitter] New Ways to Improve Customer Service on Twitter
    Some recent changes have made it possible to really improve customer service on Twitter. Customer service has long been an area where Twitter has proven to be a valuable asset. Twitter recently announced the lifting of those limits to allow users to communicate via direct message the same way they would via text: without any limits to how long a message might be. It is no secret that Twitter has looking for ways to improve its business performance. The difference between Twitter and, say, WhatsApp? People love (and sometimes hate) that about Twitter.
  • LAUREL PAPWORTH  |  SUNDAY, JUNE 21, 2015
    [Twitter] Advanced Social Media Course – August Sydney 2015
    Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? rinse, repeat for Twitter etc). feel like I just slap stuff up on Twitter and Facebook, what framework should I use? Social Ads : Facebook, Twitter, YouTube cards and embeds and … help! How do I do a social media audit, set a benchmark and understand Twitter analytics, Facebook Insights and so on? Look no further! August 3rd-5th 2015.
  • CONVERSTATIONS  |  SUNDAY, JUNE 21, 2015
    [Twitter] DEVOTIONAL: In Times of Trouble
    Follow SmallBizTracks on Twitter or Facebook or on Google+. Each Sunday afternoon on this site, we share a short devotional message.  If this kind of post is of no interest to you, feel free to skip it and return on Monday. As we pointed out earlier , our post will close with a hymn or spiritual. In Times of Trouble. We all face times of trouble. At times, trouble comes to us individually. Other times, it tears into the fabric of community and culture. The God of all comfort, who comforts us in all our tribulation (2Co 1:3-4), is our hope and our beacon. Especially in times of trouble.
  • TWIST IMAGE  |  SUNDAY, JUNE 21, 2015
    [Twitter] The Science Of Attention
    twitter. advertisingpodcast ashtonkutcher audio benparr blog blogging brand businessbook businesspodcast captivology cnbc davidusher digitalmarketing dominatefund facebook incmagazine innovationpodcast managementpodcast markzuckerberg marketingpodcast mashable mirum mirumagency mirumpodcast twitterEpisode #467 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Ben Parr leads an interesting life. He's an award-winning journalist, author, entrepreneur, investor and expert on what it takes to get attention. Magazine and a contributor to CNBC.
  • CONVERSTATIONS  |  SUNDAY, JUNE 21, 2015
    [Twitter] Week in Review: Posts and LIFT Shares, June 14 – 20, 2015
    Week in Review  June 14 – 20, 2015: Posts and Podcasts from  ConverStations , Armchair Articulations , and LIFT resources shared on Twitter ( @mikesansone ): This Week on ConverStations. LIFT Resources Shared on Twitter This Week. Follow SmallBizTracks on Twitter or Facebook or on Google+. METHOD: Write in Slices. COOL TOOL: LG Tones Wireless Headset. You Must Go Through Ugly to Get to Pretty. Pause: An Opportunity to Reorient. The New Landscape of Small Business Financing. Goodness and the Simplicity Cycle. WATCH: How to LIFT on LIFT Clips 06/20/15.
  • PROACTIVE REPORT  |  SATURDAY, JUNE 20, 2015
    [Twitter] How to Use Twitter in Media Relations
    Journalists are very active in social media and Twitter in particular. Most journalists consider Twitter to be an extension of their own reporting these days and 75% say that they use Twitter to build their own brand.  How do Journalists use Twitter? How to Connect with Journalists on Twitter. Look up their Twitter handle.  You can do a Google search for their name and Twitter. Put these journalists into a Twitter list (or lists.) If you have several categories and topics you want covered, you’ll need more than one list. link].
  • CONVERSTATIONS  |  SATURDAY, JUNE 20, 2015
    [Twitter] WATCH: How to LIFT in LIFT Clips on 06/20/15
    Follow SmallBizTracks on Twitter or Facebook or on Google+. We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – How To Get Good at Anything in 20 Hours. IMPROVE – The Power of Incremental Improvement. FIND FLOW – How To Become A Lifehacker. THINK – How to Get Out of the Box and Generate Ideas. your presence or practice.  Subscribe today. Consider leaving a comment! LIFT Clips
  • TWIST IMAGE  |  FRIDAY, JUNE 19, 2015
    [Twitter] Six Links Worthy Of Your Attention #261
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: Favela United - TSN. This surprisingly engaging piece of original reporting by TSN looks at how football is changing life in some of the world's poorest regions." Alistair for Hugh). . Apple, Spotify, and the Battle over Freemium - Harvard Business Review. Alistair for Mitch). No joke. amazon.
  • JEFF KORHAN  |  FRIDAY, JUNE 19, 2015
    [Twitter] Mapping the Ideal Customer Content Experience
    Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. David Packard, co­founder of Hewlett­Packard (HP) once observed that “marketing is too important to be left to the marketing people.” That was decades ago. Yet, even then he intuitively recognized that it’s more than promotion. Marketing is a major contributor to the comprehensive customer experience. Now that online media increasingly stands in for traditional marketing, selling, and customer service, it’s time to recognize its role for adding value to the customer experience with your products and services.
  • CONVERSTATIONS  |  FRIDAY, JUNE 19, 2015
    [Twitter] Goodness and The Simplicity Cycle
    Follow SmallBizTracks on Twitter or Facebook or on Google+. Simplicity isn’t the point. However, it can bring about goodness. case in point: We have a need for creativity in our family kitchen. Certain food allergies compel us to experiment with ingredients and combinations. One dessert we’ve grown fond of is healthy, tasty, and easy. That last part – the easy – was tricky. Our first attempts carried too many ingredients. Preparation was almost more work that it was worth. Simplicity brought us goodness. Consider leaving a comment! Books
  • SOCIALNOMICS  |  FRIDAY, JUNE 19, 2015
    [Twitter] Socializing the Home Inspection Needs
    billion users on Facebook and more than 1 billion users on Twitter. In the world of social media, there are three sites that your inspection service can benefit from the most: Facebook, Twitter, and LinkedIn. Twitter is a quick and easy way to stay socially relevant to your customers. With Twitter, you can engage customers via short messages about your services and promotions. If you’re in the home inspection business, then it’s time to start inspecting the benefits of social media. There are more than 1.2 Technology and Social Media. Big Three.
  • WAXING UNLYRICAL  |  FRIDAY, JUNE 19, 2015
    [Twitter] 6 Words on Content Strategy from @crescenzo
    Twitter Facebook Google+ LinkedIn 6 Words on Content Strategy from @crescenzo. Steve Crescenzo – one of the smartest people in our business, and one of the funniest, and one of the kindest – ended his #IABC15 presentation on “cutting through the clutter” and content strategy with this slide. There’s really nothing else to say, so I’ll leave you to think over it as I wish you “happy weekend.” ” 6 Words on Content Strategy from @crescenzo is a post from: Shonali Burke Consulting, Inc. Based in the Washington, D.C.,
  • SPIN SUCKS  |  FRIDAY, JUNE 19, 2015
    [Twitter] The Spin Sucks Inquisition: Travis Peterson
    You can watch, lurk, or stalk him online on Facebook , Twitter , and  LinkedIn. By Gini Dietrich. I am very excited to introduce you to Travis Peterson. Travis is a Spin Sucks reader and I’d even put him in the Crazy community, but he rarely (if ever?) comments. Instead, he and I have in-depth conversations via email about the blog topic du jour. It’s kind of a shame that I have him all to myself because he’s ridiculously smart, but I also kind of love having him all to myself. What is the Biggest Mistake You’ve Made in Your Career? Nope. . hate dishonesty. . ”  .
  • FEVER BEE  |  FRIDAY, JUNE 19, 2015
    [Twitter] Trolls Don't Go To 4Chan
    Twitter's new approach wasn't bad. The best way to attract trolls is to declare war on trolls.    Can you imagine a more tempting target?    Declaring yourself a troll-free zone may assure existing members you're taking action. But it's going to attract a lot of trolls.    Deterring trolls isn't a secret. Reduce the impact and increase the cost of trolling.    The impact includes the reaction from their post. If the post is quickly removed, no-one reacts, and few people know it occurs, the trolling was pointless.
  • CONVERSTATIONS  |  FRIDAY, JUNE 19, 2015
    [Twitter] GUEST: The New Landscape of Small Business Financing
    Follow SmallBizTracks on Twitter or Facebook or on Google+. Written by Ty Kiisel. Any business owner who has researched small business financing recently has experienced the changes in business lending first hand. Local banks—the traditional sources of financing for many business owners—seem less likely to make a small business loan than they did pre-recession. Even if you feel like things are getting better, which I do, it’s hard not to acknowledge that small business lending from traditional sources hasn’t really recovered the way bigger business lending has post-recession.
  • DEVUMI  |  FRIDAY, JUNE 19, 2015
    [Twitter] How to get on the Vimeo Staff Picks List – With Examples!
    Use proper social media marketing strategies to get those view counts up: Share it with online influencers Use it as part of appropriate hashtags Include @mentions on Twitter and tag people on Facebook who may be interested Put your audience to work and ask them to share it Please read through a few other online marketing article on this blog to get your game up to snuff. The Vimeo Staff Picks list is where successful and entertaining videos go to become, well, even more successful. With all of this variety how do you get your video on the Vimeo Staff Picks list? It worked on me.
  • DANNY WHATMOUGH  |  THURSDAY, JUNE 18, 2015
    [Twitter] Paid: a must, not a maybe for PR
    Why not using Twitter paid techniques to target lists of influencers with relevant content alongside organic outreach? This afternoon I spoke on a panel at FutureComms15. The topic was PESO – paid, earned, shared and owned media. My argument was simple – in this new digital age, paid media makes so much sense from a PR standpoint, I think there is no reason why it shouldn’t be part of all campaigns and programmes. SEO, a missed opportunity. believe the PR industry missed out on the opportunity presented by the growth of SEO (and still has in many places). Small steps.
  • CONVERSTATIONS  |  THURSDAY, JUNE 18, 2015
    [Twitter] Pause: An Opportunity to Reorient
    Follow SmallBizTracks on Twitter or Facebook or on Google+. “A pause is an opportunity to reorient.” ” – Dan Ward in The Simplicity Cycle. As I am reading Dan Ward’s new book, The Simplicity Cycle, I’m getting more familiar with the diagram/map that the author helps us navigate. One of the key paths is the divergent paths of complexity and goodness. One key step that stood out was the quote above about pausing, and the invitation to take that step. I did pause. The pause was indeed an opportunity to reorient. Photo on Pixabay by astama81.
  • SOCIALNOMICS  |  WEDNESDAY, JUNE 17, 2015
    [Twitter] 4 Reasons Your Ecommerce Strategy Is Failing
    Consider putting up advertisements on relevant websites that will attract the audience you are looking for, try promoting your business through Twitter or other social networks, or go with Google which is also great at targeting particular segments of the population. 2. Just like in the “real world” of brick and mortar businesses, most online businesses selling goods and services have either failed already or are just struggling to keep up. There are many reasons for this, and just about all of them can be fixed with a little time and effort or the willingness to pay someone to help you.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JUNE 17, 2015
    [Twitter] How’s Your Online Health?
    Twitter, for instance, recently announced it will autoplay videos to remain competitive with Facebook. Your body’s health is important. If you don’t take care of yourself, you’ll run your body down and it will quit working. From time to time, you may feel the need to visit a doctor just to prevent your health from declining or to keep your health up to speed. Well, your online health is no different. From time to time, you need a check up. What’s an Online Health Check Up? Running a business online is difficult. You have a lot to think about. Market penetration.
  • WAXING UNLYRICAL  |  WEDNESDAY, JUNE 17, 2015
    [Twitter] 6 Rules of Thumb for Successful Brand Publishing
    Instead of overloading your blogs/Facebook/Twitter, quality and consistent content makes for a more meaningful and personalized audience experience. 3. Check out a few examples here ; I’ll include a screen grab of one of their latest “Amul Topical” posts from Twitter to get you started. 5. Twitter Google+ LinkedIn 6 Rules of Thumb for Successful Brand Publishing. The Internet has made brand publishing ubiquitous. Gone are the days when brands required an intermediary to reach their target audience. But how do they do this effectively? Visually appealing.
  • CONVERSTATIONS  |  WEDNESDAY, JUNE 17, 2015
    [Twitter] You Must Go Through Ugly to Get to Pretty
    Follow SmallBizTracks on Twitter or Facebook or on Google+. The first time can get pretty ugly: Walking Swimming Riding a bike Skateboarding Singing a solo Folding  your clothes Asking someone out for a date Driving a car Hitting a golf ball Cooking dinner Interviewing for a job Speaking in public Writing a blog post Recording a YouTube video This list will grow longer with time, hopefully. As new tools and tactics come out, the first time will not be your best ever. But But your first will be your best at that point, based on your experience. You must go through ugly to get to pretty.
  • CONVERSTATIONS  |  TUESDAY, JUNE 16, 2015
    [Twitter] COOL TOOL: LG Tone Ultra HBS800 Wireless Headset
    Follow SmallBizTracks on Twitter or Facebook or on Google+. Hands-free driving? Check. Hands on the keyboard? Check. Time and attention can be fleeting. Tools and devices that help focus, produce, and maintain a good flow are valuable. One tool I use that covers each of these areas is the  LG Tone Ultra HBS800  wireless headset, a near-permanent fixture while at work and rest. The sound quality is clear enough to conduct phone calls, record or listen to podcasts, and use as a remote mic for video calls. If I get a call, I tap a button on the headset and hold a conversation. Cool Tools
  • SOCIALNOMICS  |  MONDAY, JUNE 15, 2015
    [Twitter] Twitter’s C.E.O., Dick Costolo, Is Set to Exit, Feeling Heat of Criticism
    The New York Times — After replacing much of  Twitter ’s top management team last year, Dick Costolo told members of the company’s board that he wanted them to replace him as chief executive, too. On Thursday, they did just that, announcing that Mr. Costolo will step down July 1 and appointing Jack Dorsey,  Twitter ’s co-founder and former chief, as interim chief executive while they look for a permanent successor. Twitter shares rose more than 7 percent in after-hours trading immediately after  the change in leadership was announced. Twitter accounted for 3.6
  • SOCIALNOMICS  |  MONDAY, JUNE 15, 2015
    [Twitter] Go Social in Finding Travel Agents and Trips Galore
    If you don’t already have a Facebook page, Twitter account, Google+ page, Instagram account and LinkedIn profile, get one now. Find Instagram accounts on people who travel regularly, look for travel groups on Facebook, use Twitter to Tweet that you’re in the market for a vacation and more. Does seeing the world excite you? Do you live for planning vacations? Do you spend hours each day reading travel blogs or watching travel shows? If so, you’re not alone. If you’re ready to start traveling, it’s time to start engaging in social media.
  • SPIN SUCKS  |  MONDAY, JUNE 15, 2015
    [Twitter] PR Lessons from DroughtShaming
    used to be an anonymous “PoorlyProofed” contributor on Twitter. have evolved to the point that I have reached a critical mass in my tolerance for anonymous finger-pointing on Twitter. By Paula Kiger. have a confession to make. Eventually, I started feeling guilty for anonymously calling people out. hate typos as much as the next person, but I started to feel that the negativity behind my tweets was weighing me down.  . (It doesn’t stop at PoorlyProofed, admittedly. even blogged about someone who misspelled “angel” on a luminaria MEMORIALIZING THEIR LOVED ONE WHO DIED OF CANCER.).
  • TWIST IMAGE  |  MONDAY, JUNE 15, 2015
    [Twitter] U2 And The Technology To Rock It
    The biggest news last week was - without question - that Twitter 's CEO, Dick Costolo was stepping down, and that co-founder Jack Dorsey is stepping (back) in. Is Twitter in trouble? twitter. chom977fm chomfm ctrlaltdelete ctrlaltdeletewithmitchjoel dickcostolo digitalmedia guestcontributor heatherbackman jackdorsey meerkat montrealradio morningshow morningsrockwithterryandheatherb periscope quora radiosegment radiostation socialmedia soundcloud technology terrydimonte twitter u2morning show. The segment is called, CTRL ALT Delete with Mitch Joel. it was eye opening.
  • SOCIALNOMICS  |  MONDAY, JUNE 15, 2015
    [Twitter] How to Enhance Your Speaking Engagements Through Social Media
    You can create short videos, images, or write the tips in 140 characters or less for Twitter.  This also increases the chances of you showing up as a top result through hashtag searches on Twitter. Promote your Twitter handle during your presentation:  I have been to many presentations where I want to Tweet a quote or fact I just learned and cite it back to the speaker but I have no idea what the speaker’s Twitter handle is. Promote your specific hashtag during the event along with your Twitter handle. Ask to get a custom code to pass on to your network.
  • WAXING UNLYRICAL  |  MONDAY, JUNE 15, 2015
    [Twitter] Monday Roundup: the #IABC15 (IABC World Conference) Edition
    Twitter Facebook Google+ LinkedIn Monday Roundup: the #IABC15 (IABC World Conference) Edition. Good morning from the West Coast! Yup, I’m in San Francisco this week for the IABC World Conference ; I love love love this city. Why did I leave again…? Never mind… With some of the best and brightest minds in business communications all congregating at Baghdad by the Bay, I thought it would be neat to feature some of the speakers in this week’s roundup. 1.  Intranets Reimagined: What Content Are Your Employees Most Interested In? ” 2.  really interesting read. 3. 
  • SOCIALFISH  |  MONDAY, JUNE 15, 2015
    [Twitter] 6 Social Tools to Use Immediately After You Hit “Publish”
    Twitter is obviously going to be one of the primary platforms for you to share content. PowerPost lets you schedule your URL to run on Twitter for a week ahead using your best times to post. After all, Twitter is a live updating feed that is shifting too frequently for everyone to see it. It is a great way to get traffic, find new readers, and improve your visibility on sites like Twitter and Facebook. One of the first things I am doing is adding my live URL to Cyfe Twitter search widget. You have invested in that content. Your awesome team was involved.
  • JEFF KORHAN  |  MONDAY, JUNE 15, 2015
    [Twitter] Adaptive Content: How to Map and Manage the Buyers Journey
    Meet me over on  Twitter  to take the conversation further. Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. Meet me over on Twitter to take the conversation further. Connect with Jeff on LinkedIn, Twitter, Facebook, Awareness Community content marketing How-To Marketing Mobile Online Marketing Podcast Selling Small Business Success Trends adaptive content business podcasting Buyers Journey customer worldview customers empathy map Jeff Korhan memorable relationships selling speaking subscription relationships subscription revenue
  • CONVERSTATIONS  |  MONDAY, JUNE 15, 2015
    [Twitter] METHOD: Write in Slices
    Follow SmallBizTracks on Twitter or Facebook or on Google+. I’m not a fan of peeling oranges, though I love eating them. Each morning, thanks to my wife, I find a peeled orange ready for me to eat. Eating the orange one slice or section at a time, I am glad I don’t have to peel it or ask which section to eat first. Writing can be like eating an orange. You can start anywhere, writing one slice at a time. Planning is Like Peeling. Peeling an orange is the preparation before consumption. Planning your writing is the preparation before the composition. Do it beforehand. Problem.
  • CONVERSTATIONS  |  SUNDAY, JUNE 14, 2015
    [Twitter] DEVOTIONAL: Worry Ends Where Faith Begins
    Follow SmallBizTracks on Twitter or Facebook or on Google+. Each Sunday afternoon on this site, we share a short devotional message.  If this kind of post is of no interest to you, feel free to skip it and return on Monday. As we pointed out earlier , our post will close with a hymn or spiritual. Worry Ends Where Faith Begins We all face peaks and valleys of various sorts and manner. Whenever I’ve hit a prolonged valley, though it may seem on the surface that my own might and motivation brings me out, I know it is by only God. ” Worry clouds faith. Consider leaving a comment!
  • TWIST IMAGE  |  SUNDAY, JUNE 14, 2015
    [Twitter] The Power Of Immersive Media
    twitter. advertisingpodcast audio blog blogging brand businessbook businesspodcast davidusher digitalmarketing facebook frankrose innovationpodcast managementpodcast marketingpodcast mirum mirumagency strategyandbusiness theartofimmersion thepowerofimmersivemedia transmedia twitter wired wiredmagazine Episode #466 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. We live in tough times for advertising. Yes, it's still a critical component of our economy and a very effective way to reach, connect and build loyalty. Enjoy the conversation.
  • CONVERSTATIONS  |  SUNDAY, JUNE 14, 2015
    [Twitter] Week in Review: Posts and LIFT Shares, June 7 – 13, 2015
    Week in Review  June 7 – 13, 2015: Posts and Podcasts from  ConverStations , Armchair Articulations , and LIFT resources shared on Twitter ( @mikesansone ): This Week on ConverStations METHOD: Writing Email With Eye Rests WHY: You Should Subscribe to Your RSS Feeds THOUGHTography: Pivot to Avoid Pitfalls GUEST: How Manufacturers Should Do E-Commerce Right GUEST: 5 Benefits of ERP Accounting Software WATCH: Personas, Personality, and Productivity in LIFT Clips 06/13/15 LIFT Resources Shared on Twitter This Week On June 1, we launched a new site and a daily newsletter called LIFT-a-DAY.
  • SOCIAL MEDIA NETWORK MARKETING  |  SATURDAY, JUNE 13, 2015
    [Twitter] How To Create And Use #HashTags - Social Media
    The #HashTags widespread use began with the Social Media Platform Twitter. In 2007, developer Chris Messina proposed , in a Tweet, that Twitter should begin 'Grouping Topics' using the 'Hash' Symbol. Initially Twitter had rejected the idea. Since then it has extended to other Social Media Platforms. But in October 2007, Citizen Journalists began using the HashTags of #SanDiegoFire, at Messina’s suggestion, to Tweet updates on a series of forest fires in San Diego. The practice of Hashtagging took off since then. HashTag can be used to create Conversation. Like #StaySafe.
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