PROBLOGGER | TUESDAY, MARCH 3, 2015
[Twitter] How to Get Top Bloggers to Share Your Content and Boost Your Traffic.
He added a link to their twitter accounts. Later that day he tweeted the article to his 110k+ followers on twitter, which resulted in a nice spike of traffic to my new blog. 'This is a guest contribution from copywriter Robin Geuens. Can I ask you a question? When you published your first post, did you think youíd get lots of traffic? Did you think that everybody couldn’t wait to comment on a job well done? Did you? know I sure did. But then reality kicked in. In reality, you publish your first article and nobody reads it. The thing is, you’re not alone. Not fun.
SPIN SUCKS | TUESDAY, MARCH 3, 2015
[Twitter] The Future of Content Marketing is Now
Rashid Temuri started using Twitter to provide Chicagoans an easy way to reserve a cab (waaaaay before Uber existed). His content marketing is in bite-sized chunks because it’s on Twitter, but he’s become the source for anything there is to know about Chicago. If you’re a native, it’s almost easier to check his Twitter stream for traffic and lane closure news than the actual news sites. 'By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. No, it’s prince. No, it’s queen. He was very forward-thinking. Vision.
SOCIALFISH | TUESDAY, MARCH 3, 2015
[Twitter] Don’t automate your content, humanize it
Say you follow someone on Twitter and, two minutes later, you receive a generic direct message or mention thanking you. Coca-Cola recently launched their #MakeItHappy campaign, which invited folks on Twitter to reply to a negative tweet with that designated hashtag. But when Gawker’s Adam Pash created a Twitter bot named @MeinCoke and set it up to tweet lines from Mein Kampf while tagging it #MakeItHappy, things went a bit awry. 'This post originally appeared on the Fixation blog. Unless you’ve experienced it, I’m betting the answer is no.
CONVERSTATIONS | TUESDAY, MARCH 3, 2015
[Twitter] More Than a Reboot: The Art of the Start 2.0 by Guy Kawasaki
Follow SmallBizTracks on Twitter or Facebook or on Google+. '“If You Make Meaning, You’ll Probably Also Make Money.” ” – Guy Kawasaki, The Art of the Start 2.0 I’m fortunate to be reading an advance copy of Guy Kawasaki’s new book, The Art of the Start 2.0. It’s quite a bit different than the first iteration of The Art of the Start. In fact, version 2.0 is 64% longer than the first version, which was published in 2004. “Entrepreneurship is at its best when it alters the future, and it alters the future when it jumps curves.”
WEBBIQUITY SMM | TUESDAY, MARCH 3, 2015
[Twitter] How to be Twitterific – 39 Expert Twitter Guides and Tips
'From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. As its popularity and user base grows, techniques for getting the most out of Twitter, third-party tools that add special-purpose value, and the platform itself continue to evolve. How can marketers best utilize Twitter’s expanded features and the latest tools? Dr. William J.
THE SOCIAL MEDIA INCUBATOR | MONDAY, MARCH 2, 2015
[Twitter] Prioritize Your Social Media
Facebook Mobile Marketing Online marketing Pinterest Public Relations Social Media Social Media Education Social Media for Business Social Media Tips Strategic Social Media Twitter LinkedIn social media platforms social media strategy 'They say life is like a box of chocolates. You never know what you’re going to get. Social media for your business can be the same way. If you don’t do your research, it can be like reaching into that box of chocolates and taking random chances on what result you’ll get! How are they integrating it with the rest of their marketing?
SOCIALNOMICS | MONDAY, MARCH 2, 2015
[Twitter] Happy Hours Are All About Socializing
Worldwide, one in four people use sites such as Facebook, Twitter and LinkedIn to connect with family and friends, find jobs and keep up with the latest news and gossip. First, your establishment needs to have a fully-functioning website in addition to social media pages on the biggest platforms, including Facebook, Twitter, Instagram, LinkedIn and Google Plus. Take high-quality images and display them on Facebook, Twitter and Instagram. If a customer asks a question via Twitter, respond immediately. 'Roughly 75 percent of American adults use social networking sites.
SOCIALNOMICS | MONDAY, MARCH 2, 2015
[Twitter] How Businesses Can Utilize Google Hangout
strategy can consist of tweets on Twitter, posts on Facebook and videos on YouTube. 'When a business gets engaged with social media, there are a lot of aspects to it. It also may want to include a Google Hangout in that strategy. Google Hangouts, part of the Google Plus array of products is a free, streaming video tool that is easy to use, and can be setup within seconds on a computer or mobile device. While Google Hangouts have many practical purposes such as video conference calls with colleagues, clients and vendors it can also have a lot of marketing potential.
CONVERSTATIONS | MONDAY, MARCH 2, 2015
[Twitter] Best Practices: Be the Resource with Content Curation (Resources)
Follow SmallBizTracks on Twitter or Facebook or on Google+. Using Twitter for Business – The LIFT Weekly Podcast No. 'Sharing content is a great way to build up your intended audience. Not only build up your numbers, but actually build your audience up by sharing information that will inform, inspire, or entertain them. call this practice: Be the Resource. What is Content Curation? Sharing Content to Benefit Others. Just remember who is your “who” – as in who is your intended audience. They know very well how to save people time in curating content.
ENGAGE | MONDAY, MARCH 2, 2015
[Twitter] 7 Places to Find Interview Sources Online
If your deadline is tight, HARO’s helpers can post your request on Twitter as well. Twitter. While I don’t generally tweet at people I want to interview, I do like to use Twitter to post my requests and encourage others to retweet them. 'Finding the right source for a story — especially on deadline — can frustrate even the most seasoned journalist. Interesting, knowledgeable people are out there, but where, exactly? Instead of waiting around for your dream interview subject to come to you, go directly to the source (journalism pun intended). HARO . ProfNet. Facebook.
WAXING UNLYRICAL | MONDAY, MARCH 2, 2015
[Twitter] Monday Roundup: Content Creation Ideas
Twitter Facebook Google+ LinkedIn Monday Roundup: Content Creation Ideas. 'Seeing as how March is Women’s History Month, we’ll be shining the spotlight on women communicators of all stripes this month. To kick things off, this week’s roundup brings you seven super posts on content creation ideas that are also authored by women. Enjoy! 4 Ways to Streamline High-Quality Content Creation. The No-Fluff Guide to Writing Client-Attracting Content. Why: “The BEST content is found deep within your heart and soul,” points out M. ” 3. Captivate your audience.
DANNY WHATMOUGH | MONDAY, MARCH 2, 2015
[Twitter] All eyes on Madonna, but she’s not the social media winner for #brits2015
The Brits dominated Twitter over the last 24 hours with over 3.2 So while the mainstream media and brands told one story, Twitter told another and neither of them was the true story of the Brits. 'Since the Super Bowl went dark, real-time marketing has officially become ‘a thing’ on social media (some would argue we’ve been doing real-time marketing for years, but that’s another blog post). At worst, this results in everyone trying to create amusing ways to hijack any public event going. At best it adds a dose of entertainment to what would otherwise be a fairly drab affair.
TWIST IMAGE | SUNDAY, MARCH 1, 2015
[Twitter] The New Cluetrain Manifesto
twitter. . advertisingpodcast audio blog blogging brand businessbook businesspodcast chrislocke davidusher davidweinberger digitalmarketing docsearls facebook google itunes marketingblog marketingpodcast newclues ricklevine thecluetrainmanifesto twitter 'Episode #451 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. If ever there was a book written about what marketing "could" be, it would be The Cluetrain Manifesto. Many point to this book as the genesis of social media. Many recite the infamous "markets are conversations" line from it.
PROBLOGGER | SUNDAY, MARCH 1, 2015
[Twitter] Top Tips for Getting the Most out of Monetizing Brand/Blog Relationships
Chat with her on Twitter @veggie_mama or be entertained on Facebook. 'Working with brands on blogs is big business, and for one blogger making a full time living through advertising and sponsorships, there are 100 more who’d like to. Louisa Claire has been blogging for nine years and runs Brand Meets Blog, where she connect brands with bloggers and trains bloggers on how to work professionally with brands. The topic was so large, and her advice so useful, I asked if we could go into more detail here on ProBlogger. Thanks Louisa! For me, fun is huge! It just makes sense!
CONVERSTATIONS | SUNDAY, MARCH 1, 2015
[Twitter] Week in Review: Posts and LIFT Shares, Feb. 22 – 28, 2015
'Week in Review February 22-28, 2015: Posts and Podcasts from ConverStations and SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @smallbiztracks ) This Week on ConverStations Lessons Learned: Accentuate the Positive Developing Good Habits for Your Telecommute Thinking of Redesigning Your Website? Follow SmallBizTracks on Twitter or Facebook or on Google+. Always Room for One More Good One 7 Social Media Tools to Help Save Time and Increase Effectiveness Does Your Small Business Need a Mobile App? Week in Review: Posts and LIFT Shares, Feb.
TWIST IMAGE | SATURDAY, FEBRUARY 28, 2015
[Twitter] Six Links Worthy Of Your Attention #245
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: When You Are the Adversary - Quinn Norton. I met Quinn Norton at Foo Camp a few years ago. She was serving homebrew limoncello (with an Aperture Labs label) to all comers, and telling stories. Yes, the big bad guys still matter, but fighting a billion little bad guys probably matters more.''
BLUE FOCUS MARKETING | SATURDAY, FEBRUARY 28, 2015
[Twitter] NEW BOOK: Why Do People Tweet? Learn from @Tom_Peters @TedRubin and Other Power Tweeters
'NEW TWITTER BOOK (Free) : Learn why Tom Peters ? new book, Fried Twitter Tales. Tim’s book is a series of chapters from Twitter power users including Ted Rubin?, Branding The Social Employee Twitter Tom_Peters loves to Tweet, in Tim Fargo’s? A series of wonderful stories featuring wonderful folks. Tom Peters gives his own account on page 55 (My Chapter 8 @ckburgess ) why he loves to tweet. Tom delivers a fascinating story, recounting his driving accident while vacationing in New Zealand. My chapter also includes Mark Burgess ( @mnburgess )?, Jeff Sheehan?,
CONVERSTATIONS | SATURDAY, FEBRUARY 28, 2015
[Twitter] Choices in Thinking, Feeling, Flowing in LIFT Clips 02-28-15
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'We are always looking for ways to give small business owners a boost using the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow: LEARN – EMV Credit Card Security. IMPROVE – Choosing “Yes” or “No” FIND FLOW – Optimize Your Brain. THINK – Escaping Your Cognitive Kansas. – As a youth, Saturdays were filled with visual candy of cartoons in the morning and movie matinees in the afternoon. LIFT Videos
JEFF KORHAN | FRIDAY, FEBRUARY 27, 2015
[Twitter] Content Warfare: Writing a Marketing Anthem
Connect with Ryan on Twitter or email him at firstname.lastname@example.org. Let your Twitter followers know about this podcast with this ready-made tweet. Connect with Jeff on LinkedIn , Twitter , Facebook , and Google+. Ron Swanson Key Take-Aways You can learn more about Ryan and the work he does at TrustedChoice.com, Agency Nation, and RyanHanley.com Connect with Ryan on Twitter or email him at email@example.com. Help us Spread the Word Let your Twitter followers know about this podcast with this ready-made tweet. 'Listen to the Episode Below (0:40:16). iTunes.
SOCIALNOMICS | FRIDAY, FEBRUARY 27, 2015
[Twitter] Building More Information Off of Social Media
Join social networking sites – Facebook is currently the largest social media website, followed by Twitter, LinkedIn, Pinterest and Google Plus. 'Recent data shows that one in four people worldwide are using social media. People use social media for all sorts of things, such as keeping in touch with family and friends, reuniting with old friends, staying current in the media and meeting new people, or networking. Networking via social media has allowed many small businesses to grow their businesses, get more clients, and meet others in the industry and more.
CONVERSTATIONS | FRIDAY, FEBRUARY 27, 2015
[Twitter] Does Your Small Business Need a Mobile App?
Even though social media is a relatively new medium and many small businesses have just started exploring the potentials of Facebook and Twitter, the competition is steep here. You can follow him on Twitter @jaypanchal8. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Written by Jaykishan Panchal Do you think mobile apps are only for big name brands such as Amazon or Walmart? You cannot be more wrong, if you think so. Mobile apps are becoming integral part of almost all businesses. This is probably the biggest advantage of a mobile app for an entrepreneur.
KIKOLANI | FRIDAY, FEBRUARY 27, 2015
[Twitter] Fetching Friday – 29 Posts on Marketing and Productivity
How to Use Twitter Lists for Business by Aaron Lee. How to Find and Remove Fake Followers from Twitter and Instagram by Lisa Karl. 'Fetching Friday is back for week nine of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. Danger Zones: 4 Things You Need to Know when Testing Emails by Annette Promes. Blogging Basics: How to Write Blog Posts People Love to Read by Isra Garcia. 17 Key Content Marketing Metrics to Start Tracking Today by Aaron Agius. Productivity.
WAXING UNLYRICAL | FRIDAY, FEBRUARY 27, 2015
[Twitter] How to Use Social Media And Stay Couth
Which is why I thought Luke O’Neill ‘s recent Daily Beast article as to why the powerful self-destruct on Twitter was such a good read. And when it comes to social media, “fair and balanced” is not easy to find, especially from the culterati (just look at Bob Lefsetz ‘ “Twitter Wilts” from yesterday; I’m not going to link to it, but you can find it via his Twitter feed, which is really ironic given his poorly-written diatribe). Twitter Facebook Google+ LinkedIn How to Use Social Media And Stay Couth. Listen; and. Think.
DEVUMI | FRIDAY, FEBRUARY 27, 2015
[Twitter] Using Twitter Ads to Increase Sales: Good or Bad?
'We absolutely love Twitter here at Devumi, but how do we feel about Twitter Ads? Do they actually add value to your Twitter marketing efforts, or is it just money blown into the wind? first point to consider, before we get too far into this, is that Twitter themselves found that 76.3% If your mobile strategy is at zero you may want to consider bumping it up a bit to help better appeal to the Twitter audience’s needs. On Twitter you can expect a CTR of around 3.6%. Twitter is the champ when it comes to engagement with your brand. of Facebook.
SPIN SUCKS | FRIDAY, FEBRUARY 27, 2015
[Twitter] The Spin Sucks Inquisition: Jessica Lawlor
You can find Jess on Facebook , Twitter , LinkedIn , Google+ , Instagram , Pinterest , writing for PR blogs around the web, and on her own blog, Get Gutsy. 'By Gini Dietrich You might recognize the name Jessica Lawlor. She has appeared on these very pages a time or two before (and welcomed by our readers with very open arms). She also was named a PR up-and-comer during our 12 Days of Christmas series a couple of months ago. I’ve had lots of fun interaction with her here and on Muck Rack , where she manages their content. What is the Biggest Mistake You’ve Made in Your Career?
CONVERSTATIONS | FRIDAY, FEBRUARY 27, 2015
[Twitter] Seven Social Media Tools that Help Save Time and Increase Effectiveness
It also lets you automatically follow back your new followers on Twitter, which in turn helps you expand your potential customer base. You can connect with Godot Media on Twitter or Google+ Publisher Note Occasionally, this site will publish a post by a guest author if the content, links, and purpose is to assist small businesses in building a better presence online or offline. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Written by Jessica Davis Today, social media is not optional, but a necessary practice for businesses. With Dlvr.it Small Business
SOCIALNOMICS | THURSDAY, FEBRUARY 26, 2015
[Twitter] Entertainment and Social Media Make a Great Combo
Sure, you may not have thousands and thousands or even millions of followers on Twitter or Facebook as such high-profile entertainment companies and entertainers do, but the potential is there to grow your brand’s recognition. While Time Warner Cable has nearly 90,000 Twitter followers, your company may very well only have a fraction of that figure. 'When it comes to the entertainment world, the recent Oscars show in Hollywood was seen worldwide, but not just on television. Now imagine if your brand could get even one-fourth of that attention on social media.
JANET FOUTS | THURSDAY, FEBRUARY 26, 2015
[Twitter] Marketers- Stop multi-tasking social media
'We all *think* we’re doing great when the Twitter alerts are rolling, Email’s pinging, Facebook is always open and your RSS feeds are pushing you new content to share. Twitter can wait a few minutes. Efficient right? The thing is, study after study shows us that multi-tasking is a myth. You’re not multi-tasking at all. Rather, you’re serial tasking and shifting your attention from one task to the other. In fact, the time it takes you to switch from one task to another can increase the overall time you spend on these tasks by up to 40%. Take your time.
SOCIALNOMICS | THURSDAY, FEBRUARY 26, 2015
[Twitter] Skincare Advice Getting More Social
Twitter is a great site for this, hashtag coconut oil or coconut oil skincare or coconut oil scrubs. How To instagram pinterest skincare Social Media Twitter 'You hear so much from media all the time about the latest skincare trends, what’s good for your skin, what’s bad … it’s tough to keep it all straight! One of the latest health trends is coconut oil. Coconut oil isn’t just for cooking, you know. But what can you really do with it? And how do you find out this information? Well, just like just about anything else – turn to social media!
SPIN SUCKS | THURSDAY, FEBRUARY 26, 2015
[Twitter] Five Steps to Insanely Good Customer Service
It happened on Twitter. Do a quick Twitter search on any day of the week and you’ll find Internet service disrupted somewhere in the city, for no apparent reason. Twitter handle. And, as Jay Baer wrote about recently, when 1,200+ customers who complained on Twitter were polled, nearly 70 percent reported never hearing anything back. 'By Lindsay Bell. Recently, I received the most incredible customer service. Over a weekend. And, perhaps the most incredible thing about this entire story? This amazing customer service came from my Internet/cable/wireless provider.
CONVERSTATIONS | THURSDAY, FEBRUARY 26, 2015
[Twitter] Always Room for One More Good One
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'There is always room for one more good one. If you look at the movies or bookshelves, there’s even room for some bad ones. But what about you? Is there room for you? For your work? How does one know they are good enough to be one of the good ones? If there is always room for one more good one – how do you become one of the good ones? By doing. By continuing to do. That’s how you get good. That’s how others find out you are good. I’ve said this before: Fans are Fanatics. Searchers Find.
SPIN SUCKS | THURSDAY, FEBRUARY 26, 2015
[Twitter] How to Build a Community that Thrives
couple of weeks ago, I participated in the Content Marketing World Twitter chat. You can bring people into the conversation from Twitter, Facebook, or LinkedIn. 'By Gini Dietrich. You think the Spin Sucks Author Q&As move quickly. Holy cow! thought my keyboard was going to catch fire. During that conversation, one of the questions posed to me was: What role does social media play in content marketing? We talked a lot about engagement and networking and building community. In the early days of social media, everyone talked about community. Build a community. that is hooey.
CONVINCE & CONVERT | THURSDAY, FEBRUARY 26, 2015
[Twitter] 5 Brands Who Rocked the Social Media Red Carpet During the Oscars
would go to the movies more if this was a thing #Oscars pic.twitter.com/zGCrakbOe3 — Whataburger® (@Whataburger) February 22, 2015 Dove Inspires Viewers to #SpeakBeautiful Dove was trending on Twitter during the Oscars for its #SpeakBeautiful campaign, which encourages women to tweet positively about beauty and body image. Inspired by the notion that “it only takes one tweet to start a trend,” the company released a thirty-second video on YouTube and Twitter during the Oscars. 'While a reported 34.6 EverythingIsAwesome at the #Oscars ! The key takeaway? The takeaway? No effects.
SPIN SUCKS | WEDNESDAY, FEBRUARY 25, 2015
[Twitter] Creative Marketing by Bob the House
OK, I am not actually Bob, but I do play him on Twitter. gave the house a name (I went with Bob because the house is on Robert Drive) and took to Twitter as Bob the House. Twitter worked for Bob. Social Media Twitter business reasons for twitter creative marketing real estate Twitter Marketing 'By Rich Burghgraef. Bob says some things that I don’t, but that’s Bob. He is a house. And while houses tend to keep this under their roofs, they have pretty good senses of humor. Much better than I do. Creative Marketing. Bob the House is Born.
CONVERSTATIONS | WEDNESDAY, FEBRUARY 25, 2015
[Twitter] Thinking of Redesigning Your Website?
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Written by Ruth Ann Monti When was the last time you improved your website? If it has been more than three years, chances are it’s high time that you start thinking seriously about redesigning your website. Why the urgency? Your competitors have probably already done it, and not updating your site to accommodate new technology — particularly mobile technology — can cost you new customers. Your Site Must Be Compatible With Mobile Devices If your website can’t be easily viewed on a tablet, you’re in trouble.
CONVINCE & CONVERT | WEDNESDAY, FEBRUARY 25, 2015
[Twitter] Who Wins in the New Partnership of Twitter and Google
Recently Google and Twitter announced that you will now be able to get tweets inside Google search results again. You’re going to Twitter, and Google is all too aware of it, which is why they need Twitter results in the Google search database. Twitter Needs to Get Mainstream BADLY Conversely, Twitter continues to struggle in its battle against Facebook for prominence and preeminence. They realize that if tweets are in Google search results, it will make many more people aware of Twitter. This In Montana.) highlight to tweet – it’s fun!)
WAXING UNLYRICAL | WEDNESDAY, FEBRUARY 25, 2015
[Twitter] The One When #measurePR Turned Five: Recap
And lo, unto Twitter, a PR chat was born…. Additionally, Shonali pointed out that there’s an ongoing need for education on PR measurement, and Twitter is still a great forum for that discussion. Jason Keller pointed out that a Twitter chat helps “localize” the internationally dispersed PR community. 'Guest Post by Jen Zingsheim Phillips. The February 3 #MeasurePR chat was rollicking! This is a fun word and should be used more often, IMHO). It was the FIFTH anniversary of the chat, which merited some special fanfare. Johna Burke of BurrellesLuce, and Shonali. measurepr.
SPIN SUCKS | WEDNESDAY, FEBRUARY 25, 2015
[Twitter] Communications Done Well: Seven Things to Do Immediately
If they’re not hanging out on Twitter, don’t waste your time there! 'By Gini Dietrich. In January 2013 OXO , the innovative consumer products company that makes Good Grips and other cool kitchen and laundry tools, was accused by one of its largest competitors of stealing designs from some of their inventors. The competitor, which has offices down the street from OXO—and whose CEOs know one another fairly well—took to the streets with billboards, as well as employees holding up unflattering signs in front of the OXO offices. It is not our practice to defend ourselves publicly.
CONVINCE & CONVERT | WEDNESDAY, FEBRUARY 25, 2015
[Twitter] How to Leverage the New Twitter Partnership with Google
'Image via BigStockPhoto.com On February 4, Bloomberg broke the news about a deal between Google and Twitter , allowing tweets to appear in Google’s search results as soon as they are posted. In today’s post, I am going to delve more deeply into this topic, as it’s big news for people who are active in Twitter, or who are actively implementing SEO. Currently, Google must crawl Twitter to obtain the content within tweets. If Google were to try to crawl Twitter frequently enough to discover breaking news or to index tweets when they are really fresh (i.e.,
SOCIALNOMICS | TUESDAY, FEBRUARY 24, 2015
[Twitter] Gmail users dealing with auto-complete bug
The bug doesn’t seem to be affecting all users but it’s definitely not an isolated problem, based on the Twitter response. Gmail users have flocked to Twitter to complain about their emails sending to the wrong person. 'Business Insider reports that Google’s email service seems to have a bug in its auto-suggest feature that’s causing a bunch of people to send messages to the wrong contacts. Gmail tweeted out a series of tweets acknowledging the problem. Article originally from businessinsider.com. Thumbnail courtesy of shutterstock.com.
SPIN SUCKS | TUESDAY, FEBRUARY 24, 2015
[Twitter] How to Get Creative with Influencer Marketing
Twitter Party Tweet chats are simple, inexpensive additions to any influencer marketing campaign. Throw a Twitter party for your customers and invite your influencer, or a group of them, to weigh in as specialists on the topic at hand. Carefully plan your over-arching Twitter chat theme and burning questions your customers will most want answered. Target does a phenomenal job of hosting regular Twitter chats. Influencer Marketing Marketing brand ambassadors building relationships with influencers Flare gap Influencer marketing instagram Twitter
VIPER CHILL | TUESDAY, FEBRUARY 24, 2015
[Twitter] How to Build a Profitable Website in 2015 in the Best Niche Online
That last forum in my bullet points has clear links to their Facebook, Twitter and Youtube pages which can give you more leads to work with. From there I found their Twitter page which had a surprisingly impressive 17,000 followers. Did you even notice that I had forgot to check Twitter in all of this? 'Welcome to my first ever blog post in 2015. It comes before I embark on a huge Facebook series which I promise will be worth the premium price I was originally planning to sell the information for. The Best Niche on the Internet. “Ugh” Told you. Full stop. Maybe.
DANNY BROWN | TUESDAY, FEBRUARY 24, 2015
[Twitter] The Smoke and Mirrors of the Self Publishing Game
Connect with Jenn on Twitter. 'T his is a guest post by Jenn Grainger, and is taken from her awesome comment on my recent post about your best work. This isn’t a post about sucking eggs. If you do want to do that, you can find some tips about doing so here. Instead, this is a post for people who have a good book in them, but aren’t so sure about navigating all the smoke and mirrors that can come with self-publishing. The launch phase lasts one week, where ranking with Amazon will succeed or fail. You can read books on self publishing. Or join communities. The book? 22 PAGES!
CONVINCE & CONVERT | TUESDAY, FEBRUARY 24, 2015
[Twitter] How to Own Your Blogger Outreach Process
When the budget doesn’t allow for a blogger outreach tool, you can find bloggers by Googling for blogrolls on a topic orby using a tool like Tweepi to tap into bloggers on Twitter. 'At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Because I live in the world of blogger outreach, I’m always asking what other marketers are doing in order to see outside my world and stay an expert. IMI), one of the top digital marketing agencies.
CONVERSTATIONS | TUESDAY, FEBRUARY 24, 2015
[Twitter] Developing Good Habits for Your Telecommute
If you find yourself working from home or in a remote location more and more, check out this Twitter chat: Do you work from home? Don’t miss our Twitter #TelecommutingChat on Feb 25th (10am CST), co-hosted by @stephkayreed & @SkipTheDrive ! Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Developing good habits, best practices, and solid routes and routines is important for any commute. Developing good habits for your telecommute is even more important, especially considering the potential for bad habits and competition for your attention.
DANNY WHATMOUGH | TUESDAY, FEBRUARY 24, 2015
[Twitter] 5 quick fixes for the PR industry #stateofpr
Here’s five quick ideas for starters, please share any others you have below in the comments or on Twitter and I’ll add to the post. 'This morning, the CIPR released its State of PR report. Wadds has a good summary on his blog. But, for me, that’s the problem with all of this. Generally there is nothing in here that will be surprising to anyone working in (and probably outside PR) – at the PRCA, we released some digital research which had very similar conclusions. Publish the findings and name and shame agencies that fail to comply.
SOCIALNOMICS | MONDAY, FEBRUARY 23, 2015
[Twitter] Is LinkedIn Your Social Media Weapon of Success?
While Facebook, Twitter and Google Plus can be used for job-hunting, LinkedIn is the top social media networking site for professionals. 'Social media has allowed people to find old classmates, catch up with family and friends who live out of state, stay up-to-date on high school friend’s lives and has even helped people find their dream jobs. As of November 2014, 332 million people are using LinkedIn. But, in order to use LinkedIn to its full advantage, you need to have a profile that stands out and makes employers want to hire you. If you’re willing to relocate, state that.
SOCIALNOMICS | MONDAY, FEBRUARY 23, 2015
[Twitter] Instagram, Twitter Outpace Facebook in Growth
'According to the latest statistics from Pew Research , both Instagram and Twitter’s user base doubled in 2014. Instagram and Twitter, in addition to their increase in users, received high marks for loyalty. Platforms like Pinterest are also gaining popularity for its emphasis on highly shareable, visual content, but the context that keeps users coming back to Instagram and Twitter is missing from Pinterest. Action Steps for Twitter and Instagram. Do you know of a brand that rocks Instagram and Twitter marketing? Facebook Featured Social Media Twitter
TWIST IMAGE | MONDAY, FEBRUARY 23, 2015
[Twitter] Welcome To The Future: Apple And Google Cars, Anyone?
How about shooting videos and uploading them directly on Twitter. Many (including me) believe that this is the smartest thing that Twitter has done to build engagement in a very long time. Have Instagram , Vine and even Snapchat stolen the mobile/social video thing away from Twitter? twitter. 'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. morning show.
WAXING UNLYRICAL | MONDAY, FEBRUARY 23, 2015
[Twitter] Monday Roundup: Branding Inspired by Oscar
Twitter Facebook Google+ LinkedIn Monday Roundup: Branding Inspired by Oscar. 'Oscar hangover, anyone? Yesterday marked the 87th Annual Academy Awards. Since its inception, the Oscars (you know the story behind the nickname , right?) have have honored those films and actors that stand out from the crowd, creating a brand that exudes excellence. So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors. Image: Travis via Flickr, CC 2.0.
SOCIALFISH | MONDAY, FEBRUARY 23, 2015
[Twitter] 3 Tips For Nonprofits To Boost Their Social Media Presence
YouTube is the second-most active, with Google+ and Twitter coming in third and fourth. Amnesty posts corresponding updates on Twitter, complete with relevant hashtags, to reach people in countries where Facebook is banned (like Bangladesh and North Korea). Pinterest drives more traffic to publisher websites than Google+, Twitter, YouTube, and LinkedIn combined. 'The primary goal of Sec. 501 organizations is not profit. But all companies, regardless of how they’re organized under IRS law, need revenue and supporters to accomplish their missions. Timely Tweets.
CONVERSTATIONS | MONDAY, FEBRUARY 23, 2015
[Twitter] Lessons Learned: Accentuate the Positive
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'We don’t talk much about the negative around this part of the web. There are two reasons for such a practice. First, there is always a silver lining. Second, it’s harder to find the positive if you dwell on the negative. After all, “ Focus on the Road , Not on the Wall.” ” One of the great things about seeking positive during a negative experience is, that’s where you find the successful learning experience in failure. Mistakes are Tuition. We’ll be back next week). Not a short time.
JEFF KORHAN | MONDAY, FEBRUARY 23, 2015
[Twitter] Human Content Curation: How It Builds Your Business Brand
Connect with Jeff on LinkedIn , Twitter , Facebook , and Google+. 'In addition to redesigning your original content to meet the varied needs of your audience , you should strongly consider curating content from other sources that are also recognized authorities in your space. We’ve all learned to ignore automated “set it and forget it” methods of content curation. However, a trend you should be aware of is using human curation to give your audience more of what it has come to expect from your business. Every business has its limits. Here’s how to get started.
T2 SOCIAL | SUNDAY, FEBRUARY 22, 2015
[Twitter] 3 FREE Social Media Measurement Tools
In addition to Facebook and Twitter, you can also generate reports for networks like Instagram, Vine, Google+ and even link to your Google Analytics reports and better understand your audience. Tell us about them in the comments below or on Twitter ! 'Free social media measurement tools are always a hot commodity for marketers. If you’re like a lot of social media marketers, then you are often faced with significant hurdles when it comes to both measuring your results and receiving any sort of significant budget to make it easier. Google Analytics. Simply Measured.
LAUREL PAPWORTH | SUNDAY, FEBRUARY 22, 2015
[Twitter] How to Write a Social Media Strategy in 9 Steps
Do they say “our strategy is we have a Facebook Page and we think we need Twitter”? Critical for understanding how Facebook Optimization (and soon, Twitter) affects the newsfeed of those you are trying to engage with. Instagram for photos, YouTube for videos, Twitter for Press, LinkedIn for Employer Branding. 'Shares How to write a #socialmedia strategy for Gov, Organisations. Do you have to write a social media strategy for a client? Or are you in an organisation that is risk averse and wants a full strategy before they are even sure of what it is they want?
TWIST IMAGE | SUNDAY, FEBRUARY 22, 2015
[Twitter] What Does It Take To Be A Billionaire That Changes The World?
twitter. asmallfurryprayer abundance advertisingpodcast audio blog blogging bold brand businessbook businesspodcast davidusher digitalmarketing facebook flowgenomeproject google itunes marketingblog marketingpodcast peterdiamandis stevenkotler theanglequickestforflight theriseofsuperman twitter westofjesus xprize 'Episode #450 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. We live in amazing times. We are both at the frontier of what is coming next and also in the midst of being connected like never before. Enjoy the conversation.
CONVERSTATIONS | SUNDAY, FEBRUARY 22, 2015
[Twitter] Week in Review: Posts and LIFT Shares, Feb. 15 – 21, 2015
'Week in Review February 15-21, 2015: Posts and Podcasts from ConverStations and SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @smallbiztracks ) This Week on ConverStations Display Merchandising Through the Customer Journey – The LIFT Weekly Podcast No. 7 Follow SmallBizTracks on Twitter or Facebook or on Google+. ConverStations – Now in its 10th Year 50 Shades of Conversation Conversations: Competition or Collaboration? by subscribing to Whistle Stops Weekly email newsletter. In 2015, we launched a new podcast: The L.I.F.T.
PAMORAMA | SATURDAY, FEBRUARY 21, 2015
[Twitter] 9 of the Best Free Social Media Analytics Tools
Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. S You can dig into your Twitter analytics to learn who your followers are, where they’re located, and when they tweet. Whether you are using Facebook, Twitter, YouTube, Google+, or all of them, their tool visualizes and checks your social marketing success, benchmarking your numbers against your competitors or best practices. Keyhole Keyhole provides real-time social conversation tracking for Twitter, Facebook, and Instagram.
TWIST IMAGE | SATURDAY, FEBRUARY 21, 2015
[Twitter] Six Links Worthy Of Your Attention #244
I tend to shy away from articles that have been making the rounds on Twitter and Facebook. Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. twitter. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: What My Hearing Aid Taught Me About the Future of Wearables - The Atlantic. Some people have been wearing digital devices for far longer, though, and we can learn lots from them."
CONVERSTATIONS | SATURDAY, FEBRUARY 21, 2015
[Twitter] Around and About Movies in LIFT Clips 02-21-15
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'We are always looking for ways to give small business owners a boost using the LIFT acronym. As we approach the 2015 Academy Awards ceremony, we thought we’d take a look at some aspects of the movies from a LIFT perspective: LEARN – Hans Zimmer and His Mentors IMPROVE - Technology Changes How Stories Are Told FIND FLOW – with The Pixar Theory THINK – Kevin Spacey about Your Why – As a youth, Saturdays were filled with visual candy of cartoons in the morning and movie matinees in the afternoon.
CONVERSTATIONS | SATURDAY, FEBRUARY 21, 2015
[Twitter] About the Movies in LIFT Clips 02-21-15
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'We are always looking for ways to give small business owners a boost using the LIFT acronym. As we approach the 2015 Academy Awards ceremony, we thought we’d take a look at some aspects of the movies from a LIFT perspective: LEARN – Cracking the Code of Creativity IMPROVE - Changes Changing Everything FIND FLOW – First Drafts THINK – Painting in Time – As a youth, Saturdays were filled with visual candy of cartoons in the morning and movie matinees in the afternoon. your presence or practice.
SOCIAL WAYNE | FRIDAY, FEBRUARY 20, 2015
[Twitter] The Rise of the Developer and Their Salaries – #infographic
Before he founded the photo-sharing app Instagram, which now has 300 million users, Systrom got his feet wet interning at a startup with Evan Williams and Jack Dorsey, who later co-founded Twitter. Jack Dorsey, Twitter [WEBSITE], Square [APP]; Ben Silbermann, Pinterest [WEBSITE] (tied). In 2006, Dorsey helped launch social networking service Twitter, which sees about 500 million Tweets sent each day. 'Source: ComputerScienceZone.org. The Rise of the Developer. Some people use the terms interchangeably, while others stick to a strict definition of each. Growing Field.
SOCIALNOMICS | FRIDAY, FEBRUARY 20, 2015
[Twitter] Yahoo unveils mobile developer suite
Yahoo’s revenue from mobile ads grew to $254 million last quarter, accounting for 20% of the company’s total revenues — a significant increase but still well behind competitors such as Facebook and Twitter. 'Mashable — Yahoo just revealed a big piece of its plan to catch up with competitors on the mobile front. At its first mobile developers conference, the company unveiled its mobile developer suite, a new set of tools for app makers that combines Yahoo’s Flurry analytics platform, the BrightRoll and Gemini ad networks, and Yahoo search. Mobile Yahoo
CONVERSTATIONS | FRIDAY, FEBRUARY 20, 2015
[Twitter] 6 Big Brand Marketing Strategies Small Businesses Should Use
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Guest Post by Mike F. Small businesses need to market just as effectively as big businesses in order to stay afloat and successfully compete in this competitive marketplace. Fortunately, the digital age is affording small businesses with many of the same marketing opportunities that big businesses have access to. By employing some of the same marketing techniques that large companies employ, a small business is likely to benefit in some very big ways. Marketing Firms. Create Communities. Get out There and Network. Summary.
SOCIALNOMICS | FRIDAY, FEBRUARY 20, 2015
[Twitter] How Internet and Cable Providers Can Utilize Social Media
Twitter. Twitter is growing extremely fast and has enormous value for service providers. When properly used, sites like Facebook and Twitter can serve as a free PR outlet. Sadly, according to SproutSocial , only one out of every five customer inquiries on Facebook and Twitter are ever responded to. 'If any industry understands the power of the internet, it’s the cable industry. Specifically, that means cable and internet providers need to find ways to interact and engage with customers online. Most Important Social Media Platforms. They are: Facebook. Pinterest.
KIKOLANI | FRIDAY, FEBRUARY 20, 2015
[Twitter] Fetching Friday – 25 Posts on Marketing and Productivity
How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr by Ann Smarty. Twitter & Google+: Your New Content Marketing Strategy by Dustin W. How to Use Twitter Lists for Business by Aaron Lee. 'Fetching Friday is back for week eight of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. How to Encourage Influencers to Share Your Content by Marcus Taylor. Ways to Speed Up Your Content Creation by Aaron Agius. Stout -.
SOCIALNOMICS | FRIDAY, FEBRUARY 20, 2015
[Twitter] Don’t Come Home Without Social Media
Many home inspectors have turned to social media platforms, such as Facebook, Twitter and LinkedIn, to grow their home inspection business. 'Whether you’re buying a home or selling a home, having the right home inspector in place can make your life easier. home inspector’s job is to examine the home from the top of the roof down to the bottom of the foundation. If there’s something wrong with the home, it’s the home inspector’s job to find it. Get Social to Save Money. Profile Possibilities. Tips on Finding the Best Home Inspector.
DANNY WHATMOUGH | FRIDAY, FEBRUARY 20, 2015
[Twitter] ICYMI – Digital Wake, Tweetdeck, Snapchat
Twitter launches Tweetdeck teams. Twitter engagement for brands is increasing. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Max Tatton-Brown and I recorded our latest version of Digital Wake this week. Listen to it here. Sky News becomes the first UK specific channel on Snapchat. Facebook rolls out dynamic product ads. Snapchat is raising more money, with a huge $19bn valuation. Instagram revenue is projected to hit $5.8 Image credit.
WAXING UNLYRICAL | FRIDAY, FEBRUARY 20, 2015
[Twitter] When Content Marketing Lets You Down
Twitter Facebook Google+ LinkedIn When Content Marketing Lets You Down. 'Ah… content marketing. The hot new kind on the PR block. It’s all the rage these days, isn’t it? “Let’s do some content marketing!” ” they say. “Yes, let’s get a newsletter out!” ” they say. “Join the conversation!” ” they say. love hearing all this. And I love it when companies do it right. And it is so, so frustrating when they don’t walk the talk. When content marketing lets you down. did not opt in to this email list.
SMALL BUSINESS MAVERICKS | FRIDAY, FEBRUARY 20, 2015
[Twitter] Paid Social Campaigns vs Paid Search
If you want to reach tweeters, you put an ad on Twitter. 'One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. Here’s the gist of what Pamela Lund has to say: If your company is trying to boost app installs, grow fan engagement, or any other social buzz-building endeavor, then probably social advertising is going to have better results. Target users within the network you want them to share in (eg.
CONVINCE & CONVERT | FRIDAY, FEBRUARY 20, 2015
[Twitter] The Pinterest Buy Button Might Rock Your Ecommerce
Unlike Facebook or Twitter, Pinterest serves as a platform for inspiration for users. Both Facebook and Twitter have experimented with marketplaces of their own, but they are struggling to gain user trust and identify consumers’ intent to buy. Case in point: It took Pinterest more than a year to test and fully release Promoted Pins, a good three years after Twitter and Facebook released Promoted Tweets and Promoted Posts, respectively. According to reporter Jason Del Rey, merchants could be able to start limited testing in as little as three months.
SPIN SUCKS | FRIDAY, FEBRUARY 20, 2015
[Twitter] The Spin Sucks Inquisition: Dwayne Alicie
You can find Dwayne on Twitter , Facebook , LinkedIn , Google+ , YouTube , Instagram , Pinterest , Slideshare , on the Conur blog , and on his own blog, Alicie in Wonderland. 'By Gini Dietrich A few years ago, on this very blog, I met one Mr. Dwayne Alicie. At the time, he had just quit his big corporate job and was headed back to school to study public relations. remember having a heart-to-heart with him because he was a little panicked about being an “old” student. He went off and did it and then got a global marketing job at Concur , which he loves. And it drove me nuts.
CONVERSTATIONS | FRIDAY, FEBRUARY 20, 2015
[Twitter] It Takes ‘Want To’
Follow SmallBizTracks on Twitter or Facebook or on Google+. '“It doesn’t take talent to run hard or play hard, it just takes ‘want to,’ in a sense.” ” ~ Joe Maddon. Some folks just seem to be going through the motions. They get to the office on time. They open their store each day. They even serve their customers with a smile. But, something is missing. spark. drive. To rekindle their fire, we remember how they felt when they first got started in business. We talk about their desire to make an impact, to be world-changing. And we build off that.
DEVUMI | FRIDAY, FEBRUARY 20, 2015
[Twitter] How to Increase Twitter Engagement Levels – Get Active!
'Everyone using the 140 character or less platform wants higher Twitter engagement levels. Unless you’re, say, Justin Bieber, you have to actually work for your Twitter engagement. If you’re not doing that already, please give your Twitter account to someone else. Increase Twitter engagement levels in 7 easy ways Watch your character count – 110 characters or less You have 140 characters to make your point…but what if your fans want to retweet you, or make a comment on that retweet? Twitter isn’t a place that people really turn to for serious reading.
JEFF KORHAN | FRIDAY, FEBRUARY 20, 2015
[Twitter] Podcasting for Events: How to Create Valuable Content and Networking
Let your Twitter followers know about this podcast with this ready-made tweet. Connect with Jeff on LinkedIn , Twitter , Facebook , and Google+. 'Listen to the Episode Below (0:42:18). Download. iTunes. Stitcher. SoundCloud. Get Weekly Marketing Updates. Discover What is New for Business. Powered by the Simple Podcast Press Player. This is Episode 29 of This Old New Business weekly business podcast with Jeff Korhan. Craig Price has been a podcaster since the days when most people couldn’t even figure out how to download a podcast to their mobile device. Now Key Take-Aways.
CHARLENE LI | THURSDAY, FEBRUARY 19, 2015
[Twitter] Announcing My New Book “The Engaged Leader”
Any one of the tens or hundreds of digital natives within your organization can teach you to use Twitter, but […]. 'My work with CEOs and other leaders has proven time after time that the wisdom and experience a great leader brings to the table are the keys to making his or her digital transformation stick. The post Announcing My New Book “The Engaged Leader” appeared first on Charlene Li. Book Culture Employees Leadership Open Leadership Social business Strategy Uncategorized
PROBLOGGER | THURSDAY, FEBRUARY 19, 2015
[Twitter] What does the ‘Pro’ in ProBlogger Stand for?
'I overheard an interesting debate on Twitter recently about what the ‘Pro’ in ProBlogger stands for. Is it to signify professional behaviour, or is it about the profession of blogging? The answer is both – but in my mind it’s more. Here’s what the Pro in ProBlogger means to me. m Pro Bloggers – I love bloggers. As a 16-year-old I took a short course in public speaking. This was an unusual move for me because I was a very shy kid who had a small group of friends. At the end of the course I had to stand up in front of a room of 60 or so people and talk for five minutes.
SPIN SUCKS | THURSDAY, FEBRUARY 19, 2015
[Twitter] Media Relations Done Well: Ten Ways to Personalize
Find them on Twitter, then add them to a Twitter list so you see everything they tweet. 'By Gini Dietrich Earlier this week, Jason Falls —no spring chicken when it comes to media relations—decided it was time to “out” PR firms who add bloggers and journalists to their lists without permission. It is, after all, spam, yet it happens Every. Single. If you are on the receiving end of these pitches, it gets to be really overwhelming. And then it moves to annoying. just shook my head and deleted it, but I also feel badly for the PR pro who sent it. ” (I HATE THAT!)
CONVERSTATIONS | THURSDAY, FEBRUARY 19, 2015
[Twitter] Conversations: Competition or Collaboration?
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Do you consider the people you are talking with to be opponents? Or teammates in discovery? Do you regularly formulate your counter quip while your foe is still talking? Conversations don’t always need to come in the form of quarrels and arguments. The retail counter, office desk, or a headset and phone connection might separate you physically from your customer, though they shouldn’t act as lines that shouldn’t be crossed. Debates and in some cases, arguments, can lead to breakthrough if a common goal is shared.
SOCIALNOMICS | WEDNESDAY, FEBRUARY 18, 2015
[Twitter] Twitter introduces TweetDeck teams
'Twitter announced on their blog Tuesday morning that they were introducing, TweetDeck teams, a simple way to share access to your Twitter accounts without sharing passwords. TweetDeck Teams is a simple solution to Twitter account sharing. In order to use this new feature, you must log in to TweetDeck with your Twitter account. If you currently manage and share a Twitter account, here are a few steps to get ready to use TweetDeck Teams. Twitter.com, Twitter mobile apps). Featured Socialnomics Twitter Get started. Select Team @TwitterMedia.
SOCIALNOMICS | WEDNESDAY, FEBRUARY 18, 2015
[Twitter] 4 Social Media Marketing Tips to Use in 2015
Twitter has already made first steps in this direction with the introduction of their Product Cards , but this trend is going to gain momentum, and judging by how quickly things happen in this sphere, it won’t take long for a full-fledged system to develop. 'Nobody can ignore social media marketing anymore, but very few actually understand how to approach it. Most small businesses create an account in Facebook, update it from time to time and leave it at that. However, if you want more than to just tick a corresponding box, you need some actual techniques. Diversification. Scommerce.
MINDJUMPERS | WEDNESDAY, FEBRUARY 18, 2015
[Twitter] Dark Social – We only See The Tip of the Social Media Iceberg
Twitter Aim to Regain Momentum with New Video & Group Message Features. 'A recent report from Radium One shed some light on the concept of “Dark Social”. dominant but seldom discussed force in online sharing. Among other things the research showed that 32 % of people who share content online would only share via Dark Social. It represents up to three times the social sharing activity of Facebook alone. What is Dark Social? The term Dark Social was first coined back in 2012 by Alexis C. Challenge. Short URLs. Share” – Buttons. Content Creation – From Quantity to Quality.
CONVERSTATIONS | WEDNESDAY, FEBRUARY 18, 2015
[Twitter] Fifty Shades of Conversation
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Everyone has a voice. It’s easier, now more than ever, to get your opinions heard or seen. Many exercise their opinion muscles prematurely, but that’s probably not a new thing. Ever since chalk on a rock , we gather around content, around the story. Sometimes, the gathering becomes part of the story. We flock around the content , then we talk about the content. Have we begun to skip that first step? Or reading the book. They had done neither. They were talking gray. Did they see the movie? Read the book?
DEVUMI | WEDNESDAY, FEBRUARY 18, 2015
[Twitter] Social Media Data Analysis: How to Build your Plan
If you’ve been reading regularly you’ll know a great deal about getting more Twitter followers, increasing your YouTube views, crafting response to negative comments, and on and on. Those are just the basics for a Twitter data analysis campaign. There are tools out there which make it easy: Twitter Analytics will let you export your last 500 tweets, which is some serious data Facebook Insights can be exported in blocks of 180 days Bit.ly This is a point where people are starting to see Twitter as the stronger social platform. personally use Google Docs.
SOCIALNOMICS | TUESDAY, FEBRUARY 17, 2015
[Twitter] Twitter and Google Team Up For Search-What It Means For Your Business
'Twitter has recently agreed to make its tweet data accessible to Google search. The merger is set to happen in the first half of 2015 and although Google has had the ability to search for keywords in Twitter profiles before this deal, this partnership will make the search apply to tweets quicker and more directly. Since no Twitter account is required to view tweets on Google search, Twitter will see increased traffic and visibility. This deal isn’t just beneficial for Twitter, but for businesses who advertise and operate on the social platform.
SOCIALNOMICS | TUESDAY, FEBRUARY 17, 2015
[Twitter] Social Media to Get the Perfect Pitch for Your Business Online
There are various sites such as Twitter, Facebook, Linkedin etc. 'In today’s web world, use of social media can be the best tool for a business to prosper. Any business, big or small, local or global, online or offline can use social media marketing. For many, social media marketing is a powerful medium and that one must take the utmost advantage of it. There are various ways and strategies to improve your business. Social media is an online activity to not only make your business known but also to draw potential customers. People start recognizing your business.
PROBLOGGER | TUESDAY, FEBRUARY 17, 2015
[Twitter] How to Create Your Guest Blogging Strategy [with a 5 step template]
Jeff’s huge social media community, and particularly his Twitter following, meant that the post received a ton of social shares too: > 50 National Media Mentions. > Blog subscribers: Searching through Feedly will allow you to get blog subscriber numbers: > Twitter Followers: Twitter followers are easy to find for Jeff. 'This is a guest contribution from My business partner Adam Franklin attended the ProBlogger Event on the Gold Coast in 2014, and returned fired up and with a whole heap of take-homes. When I blogged for fellow Aussie blogger Jeff Bullas.
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 17, 2015
[Twitter] LinkedIn Still the Top Performer for B-to-B
The top referrer is search engines, but LinkedIn is a strong second and Twitter is third for getting the right eyes on my blog. 'I don’t know about you, but LinkedIn continues to be a top performer for me and my blog posts. recent article in eMarketer.com confirms the fact that among top social sites for B-to-B, LinkedIn remains on top for both usage and effectiveness. use LinkedIn exclusively to share my posts with not only the folks that linked to me, but to the numerous LinkedIn groups that I belong to. Are you using LinkedIn, and if so, are you having similar success?
WAXING UNLYRICAL | TUESDAY, FEBRUARY 17, 2015
[Twitter] Weekly Roundup: Reputation
Twitter Facebook Google+ LinkedIn Weekly Roundup: Reputation. 'Yesterday marked Presidents Day here in the U.S. Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. So So this week’s roundup features seven posts from around the web that focus on building a great reputation online and beyond. Image: Marc-Andre Larlvlere via Flickr, CC 2.0. Social Silo Mentality: Is your online reputation suffering? Reputation Management: How The Professionals Do It.
DANNY BROWN | TUESDAY, FEBRUARY 17, 2015
[Twitter] A Social Conversation About Social Conversations
Yet since Twitter and Facebook became popular, there’s been a lot of talk on whether this means the end not only for blog comments, but blogs themselves. 'For the last few months, I’ve been thinking about how content is panning out, both from a creation and distribution angle. As someone whose blogged since the late 90’s, it’s been interesting to watch the medium evolve from simple text on a screen to full-on media rich experiences, not to mention seeing how social media has swallowed some of the mainstays that were previously exclusive to blogging.
GEOFF LIVINGSTON | TUESDAY, FEBRUARY 17, 2015
[Twitter] Being an Influencer Is Not a Top Priority
Last week, a top 100 influencers metric came out , as usual based on Twitter reach, though this time it measured the reach of persona’s following, specifically “how many people are following those followers.” Frankly, I feel like online tools like Twitter, this blog and others are awesome, but they can blind you. Me, Myself and I balance business Cade Martin choices influence influencers life list twitter work 'Many people engage in online media to promote their services. After all, they just want to win a few clients and projects. So a choice was needed.
CONVINCE & CONVERT | TUESDAY, FEBRUARY 17, 2015
[Twitter] How Humanity Drives Customer Experience
Turn Customers Into Advocates After the review process, Bellhops encourages you to share about your experiences in social media (Facebook and Twitter for now, although I think Instagram would be a natural fit for them). 'According to Nielsen, we trust friends and family members’ recommendations 92% of the time. We trust advertising from companies 47% of the time. We fundamentally trust humans more than companies or institutions (highlight to Tweet). This is why the smartest companies don’t act as such. If you get your own truck, they’ll load/unload it. Confirmation.
CONVERSTATIONS | TUESDAY, FEBRUARY 17, 2015
[Twitter] ConverStations – Now In Its 10th Year
Twitter started gaining traction at SXSW in 2007. a trick question, perhaps) –  Blog Posting Mantra has two versions [ 2006 ] and [ 2014 ] Using Images and Photos You Find –  What’s the Difference Between a Blog and a Wiki –  Love is Only a Smile Away –  11 Ways to Use the New Twitter Video –  In 2006, it was hard to find a business that included a blog as part of their web presence. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'It’s funny math. classroom should be a conversation station.
SOCIALNOMICS | MONDAY, FEBRUARY 16, 2015
[Twitter] Shorty Awards 2015 #BusinessBlogger
The more nominations on Twitter, the more of a chance I have to win the award. Here’s how you can help: With the help of my loyal followers on Twitter, Facebook, YouTube, and the entire world wide web I can be the 2015 Shorty Award Recipient of #BusinessBlogger. For every person that nominated me on Twitter before the deadline of February 19th, I promise to send a digital hug your way! Digital Footprint Digital Leadership General Web Global Micro Blogging Social Networks Twitter awards business blogger Social Media
PAMORAMA | MONDAY, FEBRUARY 16, 2015
[Twitter] How to Promote Your Event With Social Media Marketing
Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. Best social media platforms for event promotion Facebook, Twitter, and LinkedIn have the most to offer when it comes to getting the word out and connecting with prospective attendees. Follow her on Twitter at @pamdyer. Related Articles 3 Proven Ways to Dramatically Improve Website Traffic How to Use Twitter Cards in Social Media Marketing Don’t Make These 9 Social Media Marketing Mistakes. 'Events are, by nature, social affairs.
SOCIALNOMICS | MONDAY, FEBRUARY 16, 2015
[Twitter] Social Media Marketing for Adult Businesses
Here are some tips for social media marketing for adult businesses: Choose an adult friendly platform such as Tumblr, Twitter or even Instagram to market your business. 'There are often difficulties in getting likes/shares and tweets about adult topics such as the Hitachi magic wand or other adult toys and items. Some people are shy about publicly liking these types of sites and products so it can make promotion on social media even more difficult. Sex sells. We know this. However, when we talk about it openly (on social media) admitting what it is we’re buying, it’s a different story.
TWIST IMAGE | MONDAY, FEBRUARY 16, 2015
[Twitter] Where Does Your Facebook Content Go When You Die?
Still, I found myself trolling his Facebook and Twitter newsfeeds, and seeing things he had posted only a few short minutes before he died. twitter. boomerang boomerangforgmail chom977fm chomfm ctrlaltdelete ctrlaltdeletewithmitchjoel davidcarr digitalmedia digitalwill facebook familydaycanada guestcontributor heatherbackman legacycontact montrealradio morningshow morningsrockwithterryandheatherb newyorktimes newsfeed paypall pinterest radiosegment radiostation socialmedia soundcloud technology terrydimonte themediaequation thenewyorktimes twitter The good folks at CHOM 97.7
JEFF KORHAN | MONDAY, FEBRUARY 16, 2015
[Twitter] How to Go The Distance with Your Content Marketing
Connect with Jeff on LinkedIn , Twitter , Facebook , and Google+. 'Artists know you have to persevere to create your best art. It’s much more than a great idea; you also have to do the work. The same holds true in athletics. You may be gifted with talent and train hard, but it always comes down to your performance in a competitive event. Artists and athletes go the distance because stopping just a little short is enough to compromise the result – winning versus losing. Take Your Content Up, Down and Sideways. It’s the hard part. Images inspire any longer form content. Sideways.
SPIN SUCKS | MONDAY, FEBRUARY 16, 2015
[Twitter] How to Create a Call-to-Action for All of Your Content
Did they subscribe to your blog or follow you on Twitter? 'By Gini Dietrich I spend a considerable amount of time on the road, working with business owners through an organization called Vistage International. Vistage is a professional development organization for business leaders. Every month, a group meets and brings in a speaker on a specific topic. My topic is, of course, how to drive sales through communications. Because of that, we spend a good portion of our three hours together working through the tweaks they need to make to drive sales. Our time equals money. You search online.
CONVINCE & CONVERT | MONDAY, FEBRUARY 16, 2015
[Twitter] Be Social Don’t Just Do Social
He can be found co-hosting Twitter and Google Hangouts, like Social Business Hour and Cloud Talk , as well as his podcast. 'Tweetable Moments From CEO to entry-level employee, it’s your own responsibility to tell your story. iSocialFanz Tweet This A Passion for Change Brian Fanzo partnered with Daniel Newman halfway through 2014 to continue to build what Daniel had started as BroadSuite Consulting. Brian’s focus is on the media group side, working with a lot of enterprise and mid-market technology brands. Brian is also known for his personal brand, iSocialFanz. Be yourself.