LOUIS GRAY | THURSDAY, DECEMBER 18, 2014
[Twitter] Taking the 100k Steps Fitbit Challenge and Raising Money for Charity
I''ll be posting our progress as often as I can, batteries depending, with the #fitbit100k hashtag on Twitter , Google+ and all our streams. 'On Monday, I have a crazy plan to set a new personal record for Fitbit steps. The goal? 100,000 steps in a single day, blowing away my previous personal best by more than 50 percent, and coming close to fifty miles walked - while also helping raise money for Camp Taylor , a free summer camp for children with heart disease, in memory of Riley Norton , the son of my friend and colleague Ken Norton. There''s no swimming or biking. So you might ask.
DANNY BROWN | THURSDAY, DECEMBER 18, 2014
[Twitter] Balancing Your Autobiography
Whether it’s on Twitter, via our blog, on Facebook or otherwise, what we do and say defines us. 'In everything we do, and with everyone we know, we’re always battling some kind of balancing act, in life and in business. Finances versus wants/needs , further education versus joining the workforce, overtime at work versus time with our families. Sometimes we make the right decisions, sometimes we don’t. This is just as true with our online personas, and how we portray ourselves in our interaction with others. But getting the balance right is a precarious thing.
SPIN SUCKS | THURSDAY, DECEMBER 18, 2014
[Twitter] Timehop Helps You Build Community with Nostalgia
For those of you who aren’t familiar, Timehop is an app that sends you a daily recap of what you posted on all of your connected social networks (Facebook, Twitter, Instagram, Foursquare, and now Pinterest and Flickr) on that same day during the past several years. 'By Laura Petrolino. big reason the holidays are so special to me is because the memories that surround them. Holiday lights , Christmas carols , seasonal decorations–they all make the little girl in me giddy, and I can’t help being increasingly excited as the big day draws near. Why do these memories mean so much to us?
PROBLOGGER | THURSDAY, DECEMBER 18, 2014
[Twitter] Most Popular Posts on ProBlogger 2014: General Tips
Chat with her on Twitter @veggie_mama (cat pictures welcome!). 'This week we’ve covered the five most popular posts in the areas of monetization , content , social media , and writing tips. Today we bring you the top 5 general tips that readers found most useful. hope they do to you too! Read it now, or pin for later. Quick Grammar Tips to Improve Your Writing – Plus Free Downloadable Cheat Sheet. super-handy overview of apostrophes, when to use that/which/who, when to use “everyday” vs. “every day”, commas, and capitalization. Image by zev. Us too.
PROACTIVE REPORT | THURSDAY, DECEMBER 18, 2014
[Twitter] How to Drive Traffic with Twitter Cards in Four Easy Steps
Since it’s conception, Twitter has always been a hub for short, concise bits of information. With the advent of Twitter cards, individuals and brands can add greater context to a tweet with rich media, expanded messaging, and enhanced branding. Photos, article summaries, direct downloads, audio clips, and more can complement a tweet right in a follower’s twitter feed (that means there’s no need to click a link to garner all of the important information about a product, service, or announcement). So how do Twitter cards work? 'A guest post by Sure Payroll.
CONVERSTATIONS | THURSDAY, DECEMBER 18, 2014
[Twitter] NEW: The LIFT Weekly Podcast for Small Business Owners
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Sometimes you hit on something in the course of work and it resonates. You build upon it and the more you work with it, the more you realize it’s a winner. The LIFT model has become an such a piece in working with small business owners and operators. In 2014, the LIFT model became a big part of our weekend content , our Whistle Stops weekly newsletter , and the coaching calls we do with SubCLUBs members. The LIFT Acronym: Learn, Improve, Find Flow, and Think. Each episode will appear on ConverStations on Sunday mornings.
LAUREL PAPWORTH | WEDNESDAY, DECEMBER 17, 2014
[Twitter] Tweeting during a crisis: #SocialMedia Voice
public relations Shitstorm social media crisis comms sydney siege Twitter 'Shares Just a short little post on the storm around my 3 tweets regarding the Sydney Siege. Where is the social media manager for @LindtCafeAus #MartinPlace which was retweeted 21 times. hope they are ok. still want to know – who is the community manager for Lindt & are they ok? Read what you want into that but does anyone know? So here goes for those of you interested: I was teaching a social media and online community manager class. In fact I assumed incorrectly (?) that Lindt office was nearby.
PROBLOGGER | WEDNESDAY, DECEMBER 17, 2014
[Twitter] Most Popular Posts on ProBlogger 2014: Writing Tips
Chat with her on Twitter @veggie_mama (cat pictures welcome!). 'So useful content is king , and we need to provide it consistently. But how? And what if writing isn’t our strong suit? always find that writing tips, guides, and productivity hacks score high in the interest scale of ProBlogger readers. These were the five most-read posts this year. Lessons in Writing Irresistibly Magnetic Blog Post Headlines. We all know headlines are what can make or break your post: if your headline sucks, people just won’t read. This post has six ways to nail it, every time.
SOCIALNOMICS | WEDNESDAY, DECEMBER 17, 2014
[Twitter] How to Create Solid Marketing Content for Social Media
You can create an excellent post for your Twitter or Facebook page. With Twitter, people tend to get the best results between 1 p.m. On Twitter in particular, one way to get around the restrictive character limit is to post an image. 'Content marketing has taken up a lot of the slack left by the decline of print advertising; it’s grown into one of the most-used tools for making an impression on customers, old and new. In recent years, social media has expanded to become an incredibly powerful way to promote your brand online. Social media and content marketing are similar.
CONVERSTATIONS | WEDNESDAY, DECEMBER 17, 2014
[Twitter] Guest Post Guidelines (Updated for 2015)
It is a requirement to have a bio to plug in at the bottom that includes your active social profile on at least one of the following (best case: two or three links) – Google+, Facebook, Twitter, LinkedIn, or your blog. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'The practice of publishing guest posts in 2014 on ConverStations had an interesting run. Solid relationships were built and several outstanding articles were published. After their queries or submissions were turned down, some became a bit belligerent. Want to Write for ConverStations? With Eye Rests!
DEVUMI | WEDNESDAY, DECEMBER 17, 2014
[Twitter] 4 Essential Viral Video Marketing Tips: Be Seen!
Everyone should know better at this point – if you have Facebook or Twitter someone has sent you a viral video of some sort. You can use something like our video views service for a kick , but in the end you have to have real viewers, real fans, real Twitter followers, and loyal fans. You need a Twitter hashtag plan. 'CEO: “Okay, here’s our viral video marketing plan: We start out with a spinning close-up on the logo, cut to a shot of me talking about the virtues of Product X, show an image of it being used, then finish with the logo again. is not an emotion. Great.
SOCIALNOMICS | TUESDAY, DECEMBER 16, 2014
[Twitter] Social Media Marketing Pain Points for Small Businesses and How to Deal with Them
AutoSocial – discovers content that is engaging and relevant to your niche audience, and queues it for posting via Twitter or Facebook. 'Small businesses are often apprehensive about social media and if it can really help in business growth. This anxiety usually comes from not knowing the ropes or being unaware of how social media can be used to an advantage. Managing a dozen social media accounts at a time can be intimidating, and it may not bring out the expected results. Here are a few of those pain points: Lack of knowledge about social media. Content curation. About the author.
SPIN SUCKS | TUESDAY, DECEMBER 16, 2014
[Twitter] What Sucks About Being a Communications Professional
Why wouldn’t someone want to start and end their day by scrolling through Facebook or Twitter, checking Instagram one more time, and maybe just a quick little dip into Vine? 'We spend a lot of time talking about why spin sucks on this blog. We ask people every week in the Spin Sucks Inquisition , and we get really great answers. We have that down. But we don’t always just get to complain about the jobs we actually do day in and day out. Because, spoiler alert, we’re not spin doctors. What sucks about being a communications professional? Here are a few items from my list. But you and me?
CONVINCE & CONVERT | TUESDAY, DECEMBER 16, 2014
[Twitter] A Better Guide to Promoting Your Content with Social Media
With this single post, you can easily see the our original share resulted in 108 total sessions, while the follow-up shares brought in another 93 clicks just from Twitter alone. You’re thinking about the guy on Twitter who constantly tweets his own links with an automatic robot. 'What happens once your blog post goes live? million shares? zillion click-throughs? bit less than that? Well then, you might need a better content promotion strategy for social media. For a long time now, we’ve been hearing the benefits of content creation, and the cries have been heard. click to tweet ).
PROACTIVE REPORT | TUESDAY, DECEMBER 16, 2014
[Twitter] Digital PR and the Google Penguin
For more digital PR updates follow me on Twitter. 'PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. We’ve been doing this forever. Corporate magazines, thought pieces, by-lined articles for executives, sponsored radio shows – we’ve done it all. Now content is the hottest new marketing idea. Practical Ecommerce.
PROBLOGGER | TUESDAY, DECEMBER 16, 2014
[Twitter] Most Popular Posts on ProBlogger 2014: Social Media
Where did everyone on Twitter go? Chat with her on Twitter @veggie_mama (cat pictures welcome!). 'Social media and how to navigate it was, again, a big issue in 2014. Which platform is best? How do we use it effectively? Are we still using Google Plus? These are the answers we found… 1. Ways to Promote Your Blog Without Relying on Google Traffic. As Darren has said before, putting all your eggs in the Google basket can be risky (and devastating – he almost lost his business ). We learned how to boost our traffic without relying on the Google fallback. Given up on G+?
SOCIALNOMICS | TUESDAY, DECEMBER 16, 2014
[Twitter] Entertainment Companies Dialed in to Social Media
From television to the Internet, more and more companies have discovered that being active on major social networks such as Facebook, Twitter, Pinterest etc. One example of this is Sirius XM, which has more than 100,000 followers alone on Twitter. Look at the company’s Twitter page and you will see a bunch of relevant links to interesting company programming ; Reliability – Nothing irks consumers more than when they have to wait around for answers to their questions. is in essence a no-brainer. Whether they are a current or potential customer, regular interaction is a must.
SOCIALNOMICS | TUESDAY, DECEMBER 16, 2014
[Twitter] Socializing the Need for Affordable Health Insurance
Just go to any of the home pages and you’ll find widgets for twitter, Facebook, YouTube and more. Whether it’s a Facebook post so our friends can help us out and share advice and experience, a quick look through twitter using hashtags, or a search on WebMD, we’ve all probably done it. 'Over the past years, the evolution of social media has been astounding. We’ve witnessed its stages, and now see it everywhere. business practically isn’t a business without a social media presence, and there are very few of us left with no links to any social media.
SOCIALNOMICS | TUESDAY, DECEMBER 16, 2014
[Twitter] Missing the Target: When Your Audience Is Elsewhere
Twitter. When talking of Twitter , it’s necessary to understand that this particular network should be either used in order to expand the quantity of links, or all of your co-workers should participate in the campaign. 'So, you decide it’s high time to run a social media marketing campaign and promote your business to a target audience, which doesn’t know about your existence, but desperately requires your services. What is the problem? Most likely, you made a mistake in your estimations a picked the wrong social network for your campaign. Let’s sort everything out. Facebook.
WEBBIQUITY SMM | TUESDAY, DECEMBER 16, 2014
[Twitter] 23 Outstanding Social Media Marketing Guides
Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. Keri Jaehnig details two dozen tips and tools for planning, productivity, Facebook, Twitter, LinkedIn, G+, image editing (e.g., Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors, expectations will inevitably increase. Social Media Marketing Guides.
CONVERSTATIONS | TUESDAY, DECEMBER 16, 2014
[Twitter] nRelate ‘Related Posts’ Closing, Recommended: Zemanta Plugin
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'As you may have heard, the nRelate ‘Related Plugins’ for WordPress is closing up shop. In their Farewell FAQs , they list 5 PM ET on New Year’s Eve as the latest they will serve recommendations. It is highly recommended that you deactivate and remove the nRelate plugin from your site by December 31, 2014. Should you simply deactivate, delete and forget about it or replace the nRelate with something else first, then delete? Add Zemanta Before Deleting nRelate Zemanta is a trusted resource. Related Reading.
SOCIALNOMICS | MONDAY, DECEMBER 15, 2014
[Twitter] Social Media Driving Off with Better Auto Needs
Hashtag keywords to your questions on Twitter, like #carloaninformation or #autofinancing. 'Social media is good for more than keeping up with your high school buddies or tennis friends. You can use it to your benefit to save money in a variety of ways. From saving money on purchases for the home to medical care to auto loans, following companies and their social networking activities can end up saving you funds over the long haul. Social media is important to both the consumer and the auto financing industry. It’s free; it’s easily accessible and engaging.
DREW'S MARKETING MINUTE | MONDAY, DECEMBER 15, 2014
[Twitter] Zip-A-Dee-Doo-Dah’s SEO-Friendly ‘Bluebird’ and the Betterment of a Google Ranking
However, what many fail to recognize is the prophetic, Nostradamus-like, subliminal message that Baskett originally fed American marketers at the time of his pioneering music video’s release in 1946 — exactly 60 years before Twitter and her globally-recognized bluebird ever became an actual tool for internet fanatics. As an SEO professional, if you’re not harnessing the power of the internet’s favorite “bluebird” — Twitter — you’re doing yourself and your client a disservice. Enter Twitter, stage left. Marketing SEO digital Twitter Enjoy this post from Lucas Miller.
TWIST IMAGE | MONDAY, DECEMBER 15, 2014
[Twitter] Why Buy A Car, When You Can Have A BMW On-Demand?
Now, Hachette has launched an initiative that enables authors to sell their books directly to fans through a "buy" button on Twitter. Consumers won''t have to leave their Twitter feed to spend money on books. And, much like Amazon, Twitter may simply be starting with books, but soon every brand can start selling on Twitter. Does it make sense to you that Instagram is now bigger than Twitter ? When we talk about social media, we tend to talk Facebook , then Twitter. twitter. 'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7
PROBLOGGER | MONDAY, DECEMBER 15, 2014
[Twitter] Most Popular Posts on ProBlogger 2014: Creating Content
Chat with her on Twitter @veggie_mama (cat pictures welcome!). 'Content is King, as they say (or is it ?!) so it’s no wonder that this topic was one of the most popular this year. Write great, useful content and promote it well – it’s the baseline for a successful blog. Which of these top five posts resonates with you? How to Consistently Come up with Great Post Ideas for Your Blog. Part of our Creating Content Theme Week, a behemoth post of advice that will mean you will never be stuck for a post idea again. Tips on how to get your content to shine. Writing Conten
WAXING UNLYRICAL | MONDAY, DECEMBER 15, 2014
[Twitter] Monday Roundup: Lessons Learned
Twitter Facebook Google+ LinkedIn Monday Roundup: Lessons Learned. 'Most of us consider the end of the year a time for reflection; how the past year treated (or was treated by) us; what lessons we learned that we’d rather leave behind (!), and those we’ll carry with us into the new year. Given that we are now counting down to the end of the year (and then my birthday!), today’s post highlight seven articles from around the web that teach, or share, lessons learned. Image: Steve Garfield via Flickr, CC 2.0. Digital Startups Are Teaching the Big Guys Some Lessons .
CONVERSTATIONS | MONDAY, DECEMBER 15, 2014
[Twitter] Small Business Owners: Writing Articles and Guest Posts
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Would you like to extend the reach of your business, creating a touch point to new customers? Consider submitting an article or guest post to other sites. Every industry and every niche market has at least one site positioned as its leader in content and community. There is one for your business and marketplace. quick search on Alltop.com will show you tops sites for almost every type of industry. Perhaps the site you find caters to your kind of customer. Find it and submit an article or guest post. Their time is valuable.
WRITTENT BLOG | SUNDAY, DECEMBER 14, 2014
[Twitter] 55 Fresh Ideas for Your Christmas Newsletter
Connecting a Christmas campaign to your Instagram, Facebook, and Twitter can boost your social. 'Image source. The winter holiday season means really, really big business. December consumer shopping will exceed $469 billion dollars this year. In In fact, the average American spends nearly $800 just on gifts for Christmas, Hanukkah or Kwanzaa. It’s safe to say that positioning your brand to capture some of this holiday spend is definitely wise. And one of the very best ways to accomplish that is through an amazing Christmas newsletter. Gift Guides. Templates or Tools. Free Gifts.
PAMORAMA | SUNDAY, DECEMBER 14, 2014
[Twitter] How to Use Twitter Cards in Social Media Marketing
'Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. Tweets with images and other media attract: 89% more “favorites” 18% more clicks 150% more retweets Get started with Twitter cards in 4 easy steps 1. Validate Twitter card code Run the URL through Twitters’ card validator tool to receive approval from Twitter: 4.
PROACTIVE REPORT | SUNDAY, DECEMBER 14, 2014
[Twitter] FTC Social Disclosure Rules
” Last year, the FTC released revised guidelines that made it clear that marketers have to apply the same standards– including full disclosures– to short-form ads on Twitter as they have to older traditional media. This is the first time that the regulatory body has charged any company for deceptive behavior on Twitter and “it’s unlikely to be our last,” said Mary Engle, director of the FTC’s Division of Advertising Practices. 'Last week’s FTC / Deutsch LA settlement sent shivers p many a PR spine. PS Vita [ruling] the world. Learn about it! THE WAKE-UP CALL.
TWIST IMAGE | SUNDAY, DECEMBER 14, 2014
[Twitter] Win More Pitches
twitter. advertisingpodcast audio blog blogging brand businessbook businesspodcast davidusher digitalmarketing facebook google itunes marketingblog marketingpodcast peterlevitan thelevitanpitch twitter 'Episode #440 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. If you''re in the agency business, you know the new business development and pitching grind like no other. As we all know, pitching for new business is the lifeblood of any marketing agency. Winning the pitches. and can be. Win More Pitches , I believe him. audio. brand.
PROBLOGGER | SUNDAY, DECEMBER 14, 2014
[Twitter] Most Popular Posts on ProBlogger 2014: Monetization
Chat with her on Twitter @veggie_mama (cat pictures welcome!). 'We’ve covered so much ground here on ProBlogger this year, and much of it about monetization – here are the top five posts this year in that category. Have you made the changes you read about in these posts? Which ones did you miss? Take this chance now to catch up – or pin it for future reference. Image via Flickr user Susy Morris. Making the Impossible Possible: How I Created a Full-Time Blogging Income with No Qualifications. Some great tips in this post from someone who has been there, done that.
CONVERSTATIONS | SUNDAY, DECEMBER 14, 2014
[Twitter] Design Your Days
Follow SmallBizTracks on Twitter or Facebook or on Google+. '“Design is not just what it looks like and feels like. Design is how it works.” ” – Steve Jobs. This time or year, calendars come out being filled with dreams and projects. Color-coded or leather-bound or home screen-app, it won’t matter how good it looks if it doesn’t work for you. Plan your work, work your plan, right? Photo on DollarPhotoClub. Design Your Days is a post from: ConverStations. You just finished reading Design Your Days ! Consider leaving a comment! Thoughtography
TWIST IMAGE | SATURDAY, DECEMBER 13, 2014
[Twitter] The Instagram That You Hardly Know
With that, it was announced this week that Instagram is now bigger than Twitter , which is something that I''m still astonished by, and trying to reconcile. Instagram being bigger than Twitter is something. Instagram being owned by Facebook and still, independently, being bigger than Twitter is something even more fascinating (and, maybe, worrisome to others). thought that was what we had Twitter for? It''s not hard to imagine a world where Instagram starts snagging more and more of Twitter''s intent. twitter. Another form of communication. Right.
CONVERSTATIONS | SATURDAY, DECEMBER 13, 2014
[Twitter] Better – LIFT Slides 12-13-14
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Always looking for ways to give small business owners a boost using the LIFT acronym , we often turn to the decks on SlideShare that can help you in building a better business presence and a smoother work flow. LEARN – How to Design Better Presentations. Learning to Design PowerPoints like a Badass from Gina Holder. IMPROVE – Getting the Content Essentials Right. Back to Basics: Getting the Content Essentials Right from Kerry-Anne Gilowey. FIND FLOW – Everyday Mindfulness Practices. Subscribe today.
TWIST IMAGE | SATURDAY, DECEMBER 13, 2014
[Twitter] Six Links Worthy Of Your Attention #234
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: Understand - a novelette by Ted Chiang. A couple of friends sent me this link over the past few weeks. Flowers for Algernon depressed me immeasurably -- to fly so close to brilliance and lose it. Alistair for Hugh). HEBOCON: The Robot Contest for Dummies - The 18th Japan Media Arts Festival.
CONVERSTATIONS | SATURDAY, DECEMBER 13, 2014
[Twitter] Interpretation of Previous Originals – LIFT Clips 12-13-14
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'A topic of great concern to many business owners as they approach a new project, especially in publishing content, is being 100% original. It’s important to understand rights to use ( Creative Commons has six licenses ). Yet, is there anything new under the sun? While it’s important to follow the laws of copyright and intellectual property, there is room and rules for rendition and interpretation. Click Here! Click Here! Sammy Davis, Jr. et al. Click Here! Click Here! Above all – be you! Subscribe today.
JEFF KORHAN | FRIDAY, DECEMBER 12, 2014
[Twitter] Facebook Marketing: How to Target the Right People Every Time
Let your Twitter followers know about this podcast with this ready-made tweet. Connect with Jeff on LinkedIn , Twitter , Facebook , and Google+. 'Listen to the Episode Below (0:39:30). Download. iTunes. Stitcher. SoundCloud. Get Weekly Marketing Updates. Discover What is New for Business. Powered by Simple Podcast Press. This is Episode 21 of This Old New Business weekly business podcast with Jeff Korhan. Many of us have experimented with Facebook marketing to extend our reach using basic advertising and boosting posts. Our Featured Guest: Jon Loomer. Page fans.
SOCIALNOMICS | FRIDAY, DECEMBER 12, 2014
[Twitter] Is Your Social Approach to Recruitment Working?
Platforms that are leading the way are LinkedIn, Facebook and Twitter, with LinkedIn being the most popular business social networking site. 'Whether you’ve just begun your small business journey or you’ve been in the field for decades, recruitment is an ongoing task that is ever-changing. Owning a solid company starts with having smart, dedicated employees. With millions of people out there, how do you find the right people for your company? Social Networking Proves Popular. When the advertising spend dries up, so too does the candidate’s interest in their business.
KIKOLANI | FRIDAY, DECEMBER 12, 2014
[Twitter] Web CEO SEO Software Platform Review
Then add your social profile URLs: Twitter, Facebook, Google+ and YouTube are supported. 'You want to know the secret to a comprehensive SEO strategy? You and all SEO enthusiasts. But it’s not a secret. Any successful SEO strategy requires a good deal of time on-page optimization, keyword research and other similar endeavors. And this is impossible to do on your own manually without SEO software… unless you have too much time on your hands. Web CEO is a search engine optimization software that has a lot of great features. Be sure to click on the images for the full size view!
PROBLOGGER | FRIDAY, DECEMBER 12, 2014
[Twitter] New Facebook Changes: Target your Audience Effectively
Chat with her on Twitter @veggie_mama (cat pictures welcome!). . 'If you are one of the many people confused by Facebook and its ever-changing algorithms, you’ll be pleased to know they’ve recently made some favourable changes to their operating system. see it everywhere – bloggers desperately trying to reach their Facebook audience, and being thwarted at every turn. Facebook has been experimenting a lot this year with delivering the best, most tailored newsfeed to its users, but at the cost of our readers seeing posts. New Facebook Tools Changes. Have a recipe post? Post End Date.
MINDJUMPERS | FRIDAY, DECEMBER 12, 2014
[Twitter] The Importance of Localized Branded Content on Social Media
Twitter lets brands geo-target organic tweets to specific countries through an application created in collaboration with Sprout Social. 'The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What What is happening right now in your local community? And do you take local context into consideration when creating Social Media content for your global brand? We believe that it takes a local to tab into a certain location’s tone of voice and cultural understanding. Facebook. So why not get started?!
WAXING UNLYRICAL | FRIDAY, DECEMBER 12, 2014
[Twitter] What’s PR En Route to in 2015? PRTech
Twitter Facebook Google+ LinkedIn What’s PR En Route to in 2015? 'Remember when PR people weren’t expected to be “math” people? Yea, I know, I’m laughing too). Well, now not only are we expected to be math people, we need to be technically savvy as well. Those of you who are WUL-ers know that I ? math (really, I do, and give me a spreadsheet and I’m in heaven!)… … and I love how technology is allowing us to practice in more dynamic and interactive ways than ever before. promises to do. Here’s what she said: 1. The AVEs). And why?
SPIN SUCKS | FRIDAY, DECEMBER 12, 2014
[Twitter] The Spin Sucks Inquisition: Carrie Morgan
You can find her on Facebook , Twitter , LinkedIn , Google+ , Pinterest , on #PRProChat , and on her blog. 'By Gini Dietrich Hey, Carrie Morgan ! How did we meet? can’t remember! Hang on. did a #FollowFriday on her exactly one year ago (how weird is that coincidence?). Let’s see if it says how we met. Totally doesn’t say. We’re both communicators so it has to be that she stumbled on Spin Sucks or I stumbled on Rock The Status Quo and the rest, as they say, is history. mean, I make my team call me that, but I sign their paychecks. Why Does Spin Suck?
CONVERSTATIONS | FRIDAY, DECEMBER 12, 2014
[Twitter] 5 Tactics You Will Need to Use in 2015 to Market Your Small Business
Reddit has been doing something similar for a while, and Twitter allows brands to pay in order to promote specific tweets. Dozens of social media networks and existing platforms, such as Vine, Instagram, Twitter, Pinterest and Tumblr, put an emphasis on micro-content. More micro-content networks are starting to crop up, and even the big existing networks like Facebook and Twitter are shifting focus to it. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Written by James White. Paid Advertising Is Here to Stay: Spend Your Money Wisely. Marketing
NAVOLUTIONS | THURSDAY, DECEMBER 11, 2014
[Twitter] Why Facebook’s Updates (probably) Won’t Kill Your Business
If Facebook is not the main focus and Twitter posts work fine with your favorite third party tool, stick with the tool. 'There has been a lot of misinformation out there about Facebook’s latest announcement. With headlines like New Facebook Rules Will Sting Entrepreneurs and Facebook is Killing Small Business Entrepreneurs with new Policy Rule , it’s hard not to get a little excited (if you like getting your news from the source, Facebook’s actual post can be found here.) The big issue is that some posts by business pages aren’t being seen by as many people as they used to be.
CONVINCE & CONVERT | THURSDAY, DECEMBER 11, 2014
[Twitter] 5 Tips for Finding the Right Social Influencers for Your Brand
And while it’s tempting to use single-metric definitions like unique visitors or Twitter followers as a measure of influence, it’s important to look deeper. And remember that influencers are more than just bloggers—they include those with loyal audiences on Facebook, Twitter, YouTube, Pinterest, Instagram, Vine, and other social networks. 'Image via BigStockPhoto.com. When it comes to consumer spending, online content and social conversations have a huge impact on how and what people choose to buy. But modern consumers are skeptical and savvy. Who Are These New Influencers?
PUSHING SOCIAL | THURSDAY, DECEMBER 11, 2014
[Twitter] 7 Insights to Consider When Redesigning Your Blog
We still get a fair amount of traffic from social networks but these visitors often come from new people sharing a link and not our existing Twitter, Facebook, or LinkedIn audiences. 'Get new articles sent to you. Get New Articles. Even though I have developed hundreds of blogs and websites, I still struggle with redesigning my own site. Pushing Social is my baby and it’s tough to be objective. So this time around I relied heavily on a team of designers to help me reimagine how we deliver our message. These insights were the litmus test for every design decision. 2) Less is More.
SOCIALNOMICS | WEDNESDAY, DECEMBER 10, 2014
[Twitter] Social Media Loaning You Better Offers
Yes, being active on sites such as Facebook, Twitter, Google+ and others can actually be financial beneficial to you over the long haul. Hit Up Facebook and Twitter for Starters. First, go to sites like Facebook and Twitter for starters. 'Whether you are in search of funds to deal with a medical condition, home or car repair, to start a new business or any other circumstances where a sizable influx of cash is needed, do you know how to go about getting the right loan? To them, the loan is a bridge to get them to better financial days ahead. What Loan Works Best for You?
FEVER BEE | WEDNESDAY, DECEMBER 10, 2014
[Twitter] Where Do We Experience Community? (and why forums are struggling)
This means e-mail, Facebook, Twitter, mobile, and other channels they use. 'Many platform vendors are going through a tough time. Others are experiencing breakneak growth. Part of that can be attributed to the PR, marketing and sales teams of each. The rest is trend-related. The The big trend is where we experience a community. Do we go to distinct, carefully branded, destinations to experience the community? Or does the community come to us through existing channels? This swings back and forth. Now it's swinging back.
SPIN SUCKS | WEDNESDAY, DECEMBER 10, 2014
[Twitter] Fight or Flight: Responding to a PR Crisis
And, when you take to Twitter and Facebook to complain about a company or their service until they finally take action…is that you being a bully? It’s sending a DM on Twitter asking for the customer complaining online to call you instead of trying to work out an issue in 140 characters. 'By Stacey Hood. From the dawn of man, the instinct to survive has been strong in all of us. We either confront things head on (fight) or avoid/ignore them (flight). We occasionally do both, depending on the circumstances. This is a coping mechanism, part of our DNA. Fight vs. Flight. Clever.
CONVINCE & CONVERT | WEDNESDAY, DECEMBER 10, 2014
[Twitter] Why Last Week’s FTC Twitter Violation is a Total #GameChanger
Because government regulators fired the first shot across the bow last week, impacting everyone who uses Twitter for business. Nearly three years after their Dotcom Disclosure Guidelines were introduced, the US Federal Trade Commission settled their first deceptive advertising investigation with Deutsch LA last week for rallying staffers to promote the release of the Sony PS Vita on their personal Twitter profiles using the hashtag #GameChanger, without including the required disclosures. Here’s how to disclose on different social networks: Twitter. 'Image via Shutterstock.
DEVUMI | WEDNESDAY, DECEMBER 10, 2014
[Twitter] What are Twitter Offers & How Can a Brand use Them?
'Twitter recently announced the launch of a new type of Twitter card. The basic idea behind Twitter Offers is that it will allow advertisers a better way to track their ROI from Twitter. This is due to the nature of Twitter Offers being right in Twitter’s system. The system isn’t perfect, but you can use Twitter Offers for your brand to drive sales campaigns, and measure your ROI. What are Twitter Offers. Twitter Offers are suppose to work this way: Suzy is scrolling through her Timeline. It is exclusive to the U.S.
PROBLOGGER | WEDNESDAY, DECEMBER 10, 2014
[Twitter] Get Social Media Right: Five Things you Just Can’t Miss
At least 72% of people surveyed by HootSuite state that they are likely to buy from a company they first interacted on Twitter, for instance. With more than 500 million tweets a day and over 230 million active users, your customers are on Twitter, which is proving to be a great way to improve customer relationships. According to her post, The mean half-life of a link on Twitter is 2.8 Twitter just rolled out activity dashboard to let you see how your Tweets perform including link clicks, engagement, retweets, replies, and instances of your Tweets being marked as favorites.
SOCIALFISH | WEDNESDAY, DECEMBER 10, 2014
[Twitter] Association Social Media: The CFA Institute
The organization’s social media footprint spans Facebook, Google+, LinkedIn, and Twitter, as well as Sina Weibo, which we use to engage with our growing number of constituents in China. On Twitter, our policy and advocacy messages and our blog content tend to resonate strongly. Many investment professionals are now using Twitter regularly to stay abreast of news and financial information – and we want to be a part of the conversation happening there. Our Twitter footprint is a great example of how this can work. Who do you report to? . How do you manage content flow?
CONVINCE & CONVERT | WEDNESDAY, DECEMBER 10, 2014
[Twitter] Social Media ROI’s Missing Ingredient
Knowing that information you can either take it one step further and determine what your true costs are per channel (you’ll need to track how much time you spend on Facebook vs. Twitter vs. Instagram vs. Pinterest), or you can use your $88.33 '(watch video to see my son artistically photo bomb me). Are you putting all of your emphasis in social media measurement on exactly the wrong thing? did a webinar recently with my friends from Expion about cross channel social media analytics. We know likes and comments and shares and all those things. ” ( click to tweet ). spent.
CONVERSTATIONS | WEDNESDAY, DECEMBER 10, 2014
[Twitter] Building Your Business Presence: Images
This type of content has become extremely popular on Facebook, Twitter, Pinterest, Google Plus and other social networks. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'It should come as no surprise that images continue to drive traffic. Photos, especially pictures with text overlays, get more noticed, more clicks, and more shares. The flip-and-click action of mobile devices certainly fuel the popularity of image-heavy content. If you want more traffic and more awareness for your business – feed the fanaticism of this photo-friendly phenomena.
SOCIALNOMICS | TUESDAY, DECEMBER 9, 2014
[Twitter] Don’t Miss Digital Leadership Hangout
Twitter? 'Whether its LinkedIn? Or Facebook? Social media in our world today can be a bit intimidating yet very tedious. Although social media success can seem like a test, there are many benefits of being digital. The most compelling digital leaders are acknowledging the benefits of being digital in our world today. What are the benefits and challenges of leading in a digital age? What What specific actions and strategies can leaders take to best engage stakeholders? How How can we best use social media in times of crisis? Wednesday, December 10th at 1:00pm ET . Featured
PROACTIVE REPORT | TUESDAY, DECEMBER 9, 2014
[Twitter] Social Media Strategy Template
83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. 'Download the PDF of the Social Media Strategy Template here. link]. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). Meritus Media Inc.,
PROBLOGGER | TUESDAY, DECEMBER 9, 2014
[Twitter] Stand out from the Crowd: Simplicity Tips from Amy Lynn Andrews
Chat with her on Twitter @veggie_mama (cat pictures welcome). 'If you’ve been blogging for long, you’ve no doubt heard of Amy Lynn Andrews. Plain-language blogging tips, tricks, and tutorials are Amy’s game. And while everyone gets louder and brighter on the internet in order to catch your attention, Amy is whispering. And it works. Amy covers everything from How to Start a Blog to How to Make Money Blogging , and sends out arguably the most useful newsletter on the planet every Sunday morning. Slim down, pare back, focus on your priorities. Amy would want you to!
WEBBIQUITY SMM | TUESDAY, DECEMBER 9, 2014
[Twitter] How to Use Reddit to Boost Your Marketing through the Roof
Although Reddit is dwarfed by the likes of Facebook and Twitter, its influence on the internet is huge, and its potential for marketers as a way to reach customers is incredible. Redditors often joke that what is popular on Reddit today will be trending on Facebook and Twitter tomorrow! Reddit’s voting system lets marketers see exactly what kind of content will become popular, which can inspire your own pieces of content, or give you a sneak peek into how something is likely to perform on bigger platforms such as Facebook and Twitter. 'Guest post by Scott Masson. Diving In.
TWIST IMAGE | MONDAY, DECEMBER 8, 2014
[Twitter] Are We Ready For The Uber-ization Of Everything?
Even though Twitter must still be considered a nascent advertising platform for brands, check this out this piece of data: 500 million brand tweets are sent every day ! . twitter. amazon amazonelements chom977fm chomfm ctrlaltdelete ctrlaltdeletewithmitchjoel digitalmedia guestcontributor heatherbackman montrealradio morningshow morningsrockwithterryandheatherb pedometer radiosegment radiostation smartphone socialmedia soundcloud storedot technology terrydimonte tweet twitter uber 'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 morning show. chom fm.
SOCIALNOMICS | MONDAY, DECEMBER 8, 2014
[Twitter] Greek Life Goes Social: Fraternity and Sorority Digital Identity
Alpha Phi Alpha also has an active Twitter presence, a Facebook page with nearly $35,000 likes and a LinkedIn page. Reviewing the twitter conversation about the recent AFA Annual Meeting via their conference hashtag ( #AFAAM ) will reveal a number of educational opportunities that exist to support and enhance the Greek Life experience on college campuses. The AFA Executive Director, Mark Koepsell actively uses twitter as a tool to communicate about AFA. 'Fraternities and Sororities are often the hub of campus life and activities at a number of universities. T.E.A.M.
ENGAGING BRAND | MONDAY, DECEMBER 8, 2014
[Twitter] 515 – How To Rediscover The Art of Marketing
Walter Thompson, one of the world’s largest global advertising agencies has written one of my favourite business books of 2014 called Twitter is Not a Strategy in which he argues that we are mixing up digital and traditional marketing, seeing only a passive and active customer. Pod Casts anna farmery brand podcast digital marketing engaging brand new marketing tom doctoroff twitter is not a strategy 'With all the talk about digital marketing are we losing the essence of what any good marketing is about? Are we losing the art of connecting with customers?
WAXING UNLYRICAL | MONDAY, DECEMBER 8, 2014
[Twitter] Monday Roundup: Storytelling
Twitter Facebook Google+ LinkedIn Monday Roundup: Storytelling. 'As the holidays approach, we’re reminded daily of the importance of storytelling. From dancing snowmen, to journeys of wise men, to tiny reindeer, the spirit of the season is enriched by stories. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Image: Scottish Libraries via Flickr, CC 2.0. Why Your Brain Loves Good Storytelling. Paul J. Go short or go home.
SPIN SUCKS | MONDAY, DECEMBER 8, 2014
[Twitter] Best Webinars of 2014
Use the hashtag #spinsuckspro if you’re on Twitter and use that as your communication method. 'By Gini Dietrich On the fourth day of Christmas, Spin Sucks gave to you… four free webinars, three strategy games , two Crazies secrets , and the PR win of 2014. We stopped charging for webinars this year and we hope the content you’ve received has been valuable, executable, and fun. If you happened to miss any—or all—of them, Lindsay Bell-Wheeler (and I agreed) thought you would appreciate knowing the top four webinars of the year. Crisis Management in the 21st Century.
CONVERSTATIONS | MONDAY, DECEMBER 8, 2014
[Twitter] Building Your Business Presence: Lead Magnets
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Lead Magnets. Some call it a bit of a bribe, yet when done right, they can be a valuable exchange of information for both parties. Most widely used on landing pages , you will also find lead magnets on sidebars, footers, and in pop-ups or title bars of web pages. lead magnet is an offering of valuable content or resource made accessible when to a visitor of your site upon entering their contact information. lead magnet can come in various lengths, media, and use. Longer doesn’t always mean better. Checklists. Tutorials.
FRESHNETWORKS | MONDAY, DECEMBER 8, 2014
[Twitter] Agile Innovation Update – December 2014
Thanks to a partnership with Banque Populaire Caisse d’Epargne, Twitter users in France can tweet money to one another and leaked screenshots suggest that Facebook is working on a similar feature for its Messenger app. 'Each month we bring you the FreshMinds Agile Innovation Update. This month we’re looking at predictions of consumer spending this Christmas, Snapchat’s peer-to-peer payments function, consumers’ attitudes to beacon triggered offers and funding in the collaborative economy. Consumers set to spend big this Christmas as digital drives purchase.
CONVERSTATIONS | SUNDAY, DECEMBER 7, 2014
[Twitter] Week in Review: Posts and Podcasts Nov 30 – Dec 6, 2014
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Week in Review November 30 – December 6: Posts and Podcasts from ConverStations and SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in Review: December 6, 2014 from Mike Sansone You can catch a complete review, in addition to top links to give your small business a L.I.F.T Blog Coach Brain Stew
PROBLOGGER | SUNDAY, DECEMBER 7, 2014
[Twitter] How to Get Read: 8 Ways to Take your Blog From Existence to Greatness
Simple share buttons for the major social networks are free and easy to install on your blogs — in fact, 54 percent of the 10,000 largest websites now display social sharing links and, according to a recent study, websites with a Twitter share button get 700% more sharing than their social media unfriendly counterparts. 'This is a guest contribution from Jerry Low. Here’s one thing I bet you don’t know about Isaac Newton – do you know Newton has the most valuable tooth in human history? One of his teeth was sold in 1816 at auction for approximately $3,600. And you know what?
TWIST IMAGE | SUNDAY, DECEMBER 7, 2014
[Twitter] Seth Godin Doesn't Want You To Be Missed When You're Gone
twitter. advertisingpodcast audio blog blogging brand businessbook businesspodcast davidusher digitalmarketing facebook google itunes marketingblog marketingpodcast sethgodin twitter whattodowhenitsyourturn 'Episode #439 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. How do you make change? How do you take the time to think about what''s next? What you''re going to do? How you''re going to do it? Does change come from a blog post? tweet? podcast? I''m lucky. Very lucky. get to do things like this. It''s full color. It''s all very.
CONVERSTATIONS | SUNDAY, DECEMBER 7, 2014
[Twitter] Daily Progress (Thoughtography)
Follow SmallBizTracks on Twitter or Facebook or on Google+. '“You must structure your life around daily progress based on what matters to you , building practices and activities that allow you to plant new seeds each day , with the knowledge that you will eventually see the fruits of your labor.” ” – Todd Henry in Die Empty (emphasis added). As you plan your future, whether for next week or next year, make sure you’re designing space to act upon what matters most to you. You just finished reading Daily Progress (Thoughtography) ! Consider leaving a comment!
SOSHABLE | SATURDAY, DECEMBER 6, 2014
[Twitter] The Holidays and Social Media
Simply having a Facebook page or a Twitter following is not enough, and neither is the sporadic posting of statuses. Offer $5 off of a sale for customers that “like” your page, follow you on Twitter, RT you, or re-pin some of your pins. 'For traditional marketers, the end of year holiday season marks a massive push in terms of advertisements. Unfortunately, when small businesses don’t realize the power they wield with social media, they miss out. The holidays can be a beneficial time to ramp up your social media efforts in order to attract new clients or customers.
CONVERSTATIONS | SATURDAY, DECEMBER 6, 2014
[Twitter] Books, Brands, and More in LIFT Slides 12-06-14
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using the LIFT acronym. Here Here are a few decks on SlideShare that might help you in building a better business presence and a smoother work flow. LEARN – How to Write a Book in 10 Days. How to Write a Book in 10 Days: 34 Tips for Writing Non-Fiction and Self-Publishing on Amazon from Mike Fishbein. IMPROVE – Building Your Online Brand. Building Your Online Personal Brand from Paul Brown. Subscribe today.
CONVERSTATIONS | SATURDAY, DECEMBER 6, 2014
[Twitter] Clarity on NetNeut, Creativity, and Scarcity – LIFT Clips 12-06-14
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'We are always looking for ways to give small business owners a boost using the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – Net Neutrality Can''t see the video in your RSS reader or email? Click Here! IMPROVE – Content Marketing Can''t see the video in your RSS reader or email? Click Here! FIND FLOW – Creative Spark Can''t see the video in your RSS reader or email? Click Here! Click Here! your presence or practice.
TWIST IMAGE | FRIDAY, DECEMBER 5, 2014
[Twitter] Six Links Worthy Of Your Attention #233
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: Oath Keepers and the Age of Treason - Mother Jones. Mother Jones isn''t exactly a centrist publication, and I try to steer clear of polarizing topics. But this article was such an eye-opener for me, I had to break that rule. Alistair for Hugh). Alistair for Mitch). Hugh for Alistair).
JEFF KORHAN | FRIDAY, DECEMBER 5, 2014
[Twitter] Pinterest Marketing: How to Build Sustainable Website Traffic
And just like Instagram, the photos pinned to Pinterest accounts have staying power , unlike content that flows through Facebook and Twitter, never to be seen again. Let your Twitter followers know about this podcast with this ready-made tweet. Connect with Jeff on LinkedIn , Twitter , Facebook , and Google+. And just like Instagram, the photos pinned to Pinterest accounts have staying power, unlike content that flows through Facebook and Twitter, never to be seen again. 'Listen to the Episode Below (0:33:56). Download. iTunes. Stitcher. SoundCloud. thought so.
DEVUMI | FRIDAY, DECEMBER 5, 2014
[Twitter] How any Business Can Get More Pinterest Followers (With Pictures)
Twitter is where people go to see what’s going on right now. Even that big lumbering ape, the Devumi Gorilla, was smart enough to do this on Twitter as soon as we set up our Pinterest: Follow us on Pinterest [link]. We immediately saw people flock from Twitter to our Pinterest board. 'All too many people think that it’s easy to get more Pinterest followers. Create some pins, create a board, and repin a few folks. Right? If it were that easy it wouldn’t be worth anything! How you can get more Pinterest followers who genuinely engage with and love your brand takes some work.
WAXING UNLYRICAL | FRIDAY, DECEMBER 5, 2014
[Twitter] 27 Things You Should Never Post on Facebook. #15 Will Amaze You!
People linking their Twitter feed to Facebook and expecting that their tweets get attention from their Facebook friends. ~ Aditya Nishtala. Twitter Facebook Google+ LinkedIn 27 Things You Should Never Post on Facebook. 'Remember how we collectively coined the word “ barfshiner ” a while back? Which reminds me, I still have to get it into the Urban Dictionary.) That was inspired, if you remember, by the constant (or so it seems to me) sunny and “shiny” updates one sees on Facebook that make one want to barf. Image: ElephantJounal via Google, CC 3.0.
CONVERSTATIONS | FRIDAY, DECEMBER 5, 2014
[Twitter] Building your Website: It’s all about the Details
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Guest Post by Rebecca Hasulak Taking your brick and mortar store online is an exciting step in the right direction. After all, a website is official and opens up more opportunities for your business’s growth as a credible company in the eyes of potential customers. However, with the thrill of seeing your newly redesigned logo implemented on a freshly updated homepage comes the temptation to go too far with unnecessary frills and over-the-top designs. Why is this a crucial mistake? Where to start?
SPIN SUCKS | FRIDAY, DECEMBER 5, 2014
[Twitter] The Spin Sucks Inquisition: Chel Wolverton
'By Gini Dietrich I met Chel Wolverton on The Twitters a few years ago. She can be found on Twitter , Facebook , LinkedIn , Google+ , Instagram , Pinterest , and her blog (which she promises me she’s going to revitalize). She always struck me as someone who is not only smart and savvy, but someone who really gets it. You know the type. The person who can take theory and actually make it work (which, unfortunately, is something not many people can do). And then I had the sheer pleasure of meeting her in person earlier this year…and gosh darnit! was right! Libra.)
CONVINCE & CONVERT | FRIDAY, DECEMBER 5, 2014
[Twitter] How Pinterest and Google Plus Can Work for B2B Social Media
Other than the MarketingProfs Twitter handle , which is run by Head of Content Ann Handley, Rob runs all of the social media and marketing endeavors for MarketingProfs. After Twitter, LinkedIn is the biggest generator of traffic for the MarketingProfs site, and Rob credits the constructive dialogue in the Pro group with a lot of the retention of Pro customers. 'Tweetable Moments It’s just getting to know people. That’s where you’ll make your genuine connections. robzie_ Tweet This. Marketing for Marketers. He was right. Social Media Number of the Week: 11.
PROBLOGGER | THURSDAY, DECEMBER 4, 2014
[Twitter] Modern Enterprise Link Building Strategies for 2015
Chat with him on Twitter here. 'This is a guest contribution from digital marketer Ryan Chester. Everything needs to adapt with the advancement of customer needs, whether it is fashion, food or even enterprise digital marketing strategies. People should have to make changes in their principles as the time changes. Likewise, when you talk about link building and its key principles, you should have to create some distinction from their previous techniques because things are not like what they used to be in the past. They encounter difficulties in increasing their online presence. Research.
SOCIALNOMICS | THURSDAY, DECEMBER 4, 2014
[Twitter] Socializing Your Internet Marketing
Grow your presence on sites such as Twitter, Google+ and Facebook for starters. 'How adept are you when it comes to Internet marketing? If that is the line of work you specialize in, then you are likely up to speed on how to best market your company’s brand. Meantime, ff you run your own business but seemingly don’t have time or the funds to hire one or more folks to do Internet marketing, there is a good chance you are missing out on potential revenue. While some businesses are keyed in to the benefits of Internet marketing, others seem to be a day late and a dollar short.
SOCIALNOMICS | THURSDAY, DECEMBER 4, 2014
[Twitter] Holiday Sales Ringing Up Via Social Media
With more than 600,000 Twitter followers, Walmart tweets questions, requests retweets and answers customers questions and concerns. Currently they are offering free layaway, which can be used on products like the 4k tv , and are advertising via Twitter; Offer holiday tips and tricks.Retailers know that even though shopping is a main event during the holiday season, it’s not the only event. 'Many major retailers are relying on social media to attract more customers, keep their current customer base and beat out their competition. How to Promote Online. The result?
NOWSOURCING | THURSDAY, DECEMBER 4, 2014
[Twitter] On The Importance Of Good Lighting
Featured Inspiration Live Events Social Media Twitter branding event lighting live events mobile photography social engagement 'I recently attended a product launch for a new bourbon called Lost Prophet. It’s the latest release in Diageo’s Orphan Barrel line of products. These are old whiskeys that have been sitting in a rick house for about two decades after having been distilled at historic and sometimes now defunct distilleries. The labels on the Orphan Barrel bottles are beautiful. That’s why I was so surprised to find the event lighting so hostile to decent photographs.
TRADESMEN INSIGHTS | THURSDAY, DECEMBER 4, 2014
[Twitter] Jerks are going to be jerks: Do’s and Don’ts for dealing with jerks online
By the way, if you don’t want to see a promoted tweet or post, click the dismiss button and Twitter won’t show it to you again.). 'Rachel Kerstetter, PR Engineer, Sonnhalter. Sometimes in life you encounter people who are jerks. Via Mike Licht. As children, we were often told to ignore the jerks. As adults we find ways to cope with the jerks we encounter throughout our days. It’s a little more difficult for companies to deal with the jerks on social media. Unfortunately social media also provides jerks with a megaphone for their poor attitudes. Don’t fire back at them.
CONVERSTATIONS | THURSDAY, DECEMBER 4, 2014
[Twitter] Creating New Habits in the New Year
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Many approach a new year with resolution-making, habit-changing, life-hacking zeal. Sometimes these new exercises stick, often times not. Changing old habits and creating new ones should go hand-in-hand. Remember the opening scene to Raiders of the Lost Ark ( here it is if you’ve forgotten), where Indiana Jones replaces the statue with a bag of sand. Well, almost. It wasn’t the same weight so the trade-off didn’t work so well, but … it was a good scene. Start getting to work earlier? Small Business
SOCIAL WAYNE | WEDNESDAY, DECEMBER 3, 2014
[Twitter] BUILDUP Hosts AllAccess Holiday Social and Toy Drive Benefitting Local Bay Area Non-Profits
BUILDUP is partnering with Accelerate With Google, Avion Ventures, BlackBirds (Twitter), BoldForce, BlackFounders, Black Girls Code, CODE2040, DreamFunded, femgineer, Girl Develop It, if(we), Kapor Center For Social Impact, Latino Startup Alliance, ODALC, Singularity University, STEMBOARD, StealthMode Group, Up Global, and WomenWhoCode. 'MEDIA ALERT. BUILDUP Hosts AllAccess Holiday Social and Toy Drive Benefitting Local Bay Area Non-Profits. Global impact firm will also announce AllAccess Award winners at holiday gathering. SAN FRANCISCO, CA, Dec. It’s time to build our future together.
PROBLOGGER | WEDNESDAY, DECEMBER 3, 2014
[Twitter] How to Promote Your Blog Without Letting The Rest of Your Blogging Slide
They are on every Twitter chat, commenting on many blogs, attending meetups and events, participating in forums and Facebook groups, emailing other bloggers and generally putting themselves out there many times every single day. They respond to comments on blog posts, Twitter, Facebook, Instagram, email etc. 'Recently I shared the stories of how my two blogs grew. One ( ProBlogger ) had a ‘tipping point’ early on which grew traffic almost overnight and the other ( Digital Photography School ) had slow but steady growth over several years with no real tipping point.
SOCIALFISH | WEDNESDAY, DECEMBER 3, 2014
[Twitter] Why You Should Encourage Social Advocacy among B2B Employees
They can participate in industry conversations, such as Twitter chats or recommend creative solutions to wow customers on social media. 'Guest post by Daniel Kushner, CEO of Oktopost.com. ————– “Social media wasn’t made for businesses, it was made for people.” ” – Neal Schaffer, Maximize Social Media. Businesses will never have as great an impact as humans do on social media. Most of the viral trends we witness online come about as a direct result of something triggered by a person or influential group of people, not a brand.
DEVUMI | WEDNESDAY, DECEMBER 3, 2014
[Twitter] Business Mistakes on Social Media: Learn from their #FAIL!
The #McDStories campaign was meant to get some free positive PR on their Twitter account. It’s no wonder they disabled comments for this video, because they likely would have been filled with worse than the tweets that found their way to Twitter: Bummer about the Amazon Echo: it'll never be popular enough to support jokes about how creepy it is. ” Kmart had a cut and paste response that they gave nearly everyone on their Facebook page and Twitter: “We understand many associates want to spend time with their families during the holiday. McDstories.
CONVERSTATIONS | WEDNESDAY, DECEMBER 3, 2014
[Twitter] Outsourcing as Leverage to Growth
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Many small business owners are the do-it-yourself types. Maybe you’re one of those. It’s not always a matter of whether you could do the task – but whether you should do the task. One of the reasons business owners are strapped for time and stretched so thin on attention span is because their plate is always full. Sound familiar? Have you considered outsourcing? Most professional freelancers and independents are successful business owners in their own right. Outsourcing is not a sign of weakness or overwhelm. Finding
MR. RYAN CONNORS | TUESDAY, DECEMBER 2, 2014
[Twitter] The Top 5 Reasons Your Online Marketing Campaign Will Fail #ItDontMeanAThingIf
So when you’re done reading, if you like the examples and the ideas, I ask that you please share the article through social media and add your own top reasons an online marketing campaign will fail ( in the comments below and on Twitter using the hashtag #ItDontMeanAThingIf). Seriously… Facebook, Twitter, LinkedIn are all the new cocktail party. So CLICK HERE to Tweet and then share your top reasons below and on Twitter using the hashtag #ItDontMeanAThingIf and enjoy the video below: Photo via https://www.flickr.com/photos/smkybear/1681099466/ . So let’s get started….
SPIN SUCKS | TUESDAY, DECEMBER 2, 2014
[Twitter] The PR Win of 2014
When I asked on Facebook and Twitter what people thought was the best PR campaign for the year, I got lots of great responses. notgoingtohappen She uses both Twitter and Instagram to make a personal connection with her fans, and it works so well, she’s been able to bypass the intermediaries that sell her music. She used shared media with her Instagram and Twitter use, which ingratiated her fans even more. 'By Gini Dietrich On the first day of Christmas, Spin Sucks gave to you… a PR win for the year. But the proof is in the pudding: She sold 1.3 In one week.
WEBBIQUITY SMM | TUESDAY, DECEMBER 2, 2014
[Twitter] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
Twitter Marketing Stats. The average time per month spent by users on Twitter is 170 minutes. Only about half of the people who log in to Twitter once a month are actually taking the time to tweet. Ironically, the most-followed brand on Twitter is…Facebook, with more than 13 million followers. eBay is the most engaging brand on Twitter. Twitter now has over 550 million registered users, and 215 million active monthly users. 34% of marketers use Twitter to successfully generate leads. What type of content is most effective? NewsCred ).
CONVERSTATIONS | TUESDAY, DECEMBER 2, 2014
[Twitter] Learn New Skills in the New Year
Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Changes. When it comes to change, the choice we have in business – in life – is to ignore them or embrace them. They happen either way. Ignoring change often leads to the land of Stuck. Embracing change – planning for the pivots and scheduling for serendipity – often leads to continual growth. Change comes. You can either embrace change or it will tackle you. Codeacademy and Treehouse are simple and convenient places you can learn basic HTML, CSS, and more. Change comes. Consider leaving a comment!
SOCIALNOMICS | MONDAY, DECEMBER 1, 2014
[Twitter] How to Market Your Conference or Party Using Social Media
Start a Twitter contest , either purely for entertainment reasons or offering freebies to the winners, for example, free conference registration for a limited amount of people who will answer the quiz correctly. 'Conferences, parties, exhibitions and other kinds of public events are an excellent way to give your business a jolt, get more people to find out about it, launch a new product. But how to make sure that people find out about it? The answer is simple: use social media. And here is how. 1. Non-Generic Visual Countdown. 2. Your Own Hashtag. 4. Start Early.
PROBLOGGER | MONDAY, DECEMBER 1, 2014
[Twitter] What to Do BEFORE You Launch A Product On Your Blog
Her twitter account became a ghost town. 'Over the last 5 years there has been a shift in the way that many bloggers try to monetise their blogs. Rather than relying upon advertising and working with brands to make money – many have started to develop their own products to sell directly to readers (whether it be by selling virtual products or physical ones). There are many reasons why selling your own product is a good thing to do. No longer will you be sending people away from your site – but they’ll be staying with you. For one you need to develop your product.
KIKOLANI | MONDAY, DECEMBER 1, 2014
[Twitter] 5 Social Media Management Tools and Services You May Not Know About Yet (But Should)
Have you ever visited @Apple on Twitter? For $99 a month, they will post an update to your Facebook, Twitter, and Google+ profile or page once a day, seven days a week. You can use Oktopost to publish updates to your main social profiles including your Facebook profile, Facebook page, LinkedIn profile, LinkedIn company page, Twitter profile, and Google+ page. Soon, they will have a feature that allows you to see the top Twitter mentions for you and your competitors based on total reach. 'If you follow my writing, you know that I love introducing people to new things.