• CONVERSTATIONS  |  THURSDAY, APRIL 24, 2014
    [Twitter] Keeping a Patient Perspective
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'A soft opening day, followed by a ribbon-cutting Grand Opening. The buzz of business is invigorating and ideally, will spread and last for a long season. Sometimes it doesn’t. When your business experiences its first lull, you don’t close the doors and call it quits. At least not right away. As you try new tools, a different process, an alternate practice – keep a patient perspective. Like a New Employee. When you hire a new employee, you invest time. Time in training. Time to see if the training sticks.
  • SOCIALNOMICS  |  THURSDAY, APRIL 24, 2014
    [Twitter] The Unexpected Set of Influencers for your Brand
    The trend isn’t new, but the increase of these types of influencers is definitely flooding the Twitter streams as of late… The Fictional Influencer. And yes many of these accounts are verified by Twitter. Social Media barney stinson bill lumbergh Brands content strategy darth vader Digital Marketing don draper frank underwood influencer strategy influencers Twitter 'Influencers are defined in many ways and come in many packages. Just to name a few: The Journalist / Blogger. The Celebrity. The Subject Matter Expert. The Advocate. The … list goes on.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 24, 2014
    [Twitter] 8 Stops on the Path to a Better Blog
    Right now most of our traffic comes from sharing links to our posts on Facebook and Twitter (which isn’t bad in and of itself), but I wish we could create a standalone readership who finds our content valuable enough that they’d come back to the blog on their own. In BAGC’s case, that cross-promotion is going to predominantly happen on Facebook and Twitter. You could even identify them by monitoring hashtag usage on Twitter, which is often the most cost-effective option. But what happens when your goals are specifically around selling ideas and not products or services?
  • SOCIALNOMICS  |  THURSDAY, APRIL 24, 2014
    [Twitter] Taking Customer Services to the Next Level: The Importance of Using Multiple Platforms to Engage with your Target Audience
    The advent of the internet has given rise to a multitude of platforms to interact with target audience and client base: Facebook, Twitter, LinkedIn, email and live chat to name a few. Facebook Social Media Twitter customer service 'Gone were the days when customer services were limited to snail mail and phone calls. strongly worded letter used to be the ultimate form of complaint whereby the disgruntled customer would passive aggressively take out their woes on the paper and slam in in the post box and wait for a reply (which they would sometimes never get). Complaints. Queries.
  • TWIST IMAGE  |  THURSDAY, APRIL 24, 2014
    [Twitter] The Maturity Gap
    Book publishers are scrambling for the next big thing and that next big thing may be on Twitter pr Pinterest or Secret or. twitter. age agency author bookauthor bookpublisher bookpublishing brandmanager businessbook content corporatetrack experience marketing maturity pinterest professionallife realtimemarketing secret twitter youth youthculture 'Does your age make you any smarter? know some pretty stupid people who are cranking past 60, and I know some pretty impressive minds of people who are not even 25 yet. watched this individual be condescending to an agency partner.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 24, 2014
    [Twitter] Social Media Highlights From The Boston Marathon
    Leading into the event and on April 21st, the BAA used Facebook and Twitter for official Boston Marathon communications. 'With the eyes of the world on the Boston Marathon this past Monday, The Boston Athletic Association leveraged social media to bring people together, while communicating important race information. From providing real-time race updates, to commemorating this year’s marathon as one of remembrance and celebration, here are a few social media content highlights from the event. On Facebook alone, more than 110 posts were shared throughout the day.
  • CONVERSTATIONS  |  THURSDAY, APRIL 24, 2014
    [Twitter] Comments or Conversations? A Comments Evolved Project
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Several weeks ago, I quietly closed the comments on the ConverStations site. asked if Comments are Really Necessary. Plugins and other alternatives were researched and considered as I pondered the question – not just for this site, but also for the businesses I work with to help in building their business presence. The conversations can be larger and last longer if the the boundaries extend beyond the comments section beneath a blog post. Note : This plugin is very easy to install. Need a Hand? Comments or Conversations?
  • SOCIALNOMICS  |  WEDNESDAY, APRIL 23, 2014
    [Twitter] Using Product Page Linkbait for Ecommerce
    With over 29k of Facebook shares and thousands more from twitter and Pinterest, this page from ThinkGeek is a truly successful piece of linkbait. 'Creating truly engaging content to build links and gain social shares for an ecommerce business can often prove a little tricky. That’s where thinking outside the box and creating high quality linkbait comes in. Linkbait, put simply, is content that has value and is share worthy. The ultimate goal is to attract links, along with gaining social shares and exposure. So how can it be used in ecommerce? ThinkGeek’s Canned Unicorn Meat.
  • FEVER BEE  |  TUESDAY, APRIL 22, 2014
    [Twitter] Two Approaches To Improving Your Community's Registration Form
    Another school of thought comes from Josh Elman, who helped Twitter increased their conversion rates. Twitter deliberately slows the process down and forces you to create a profile, follow similar people, and tweet so you're instantly engaged in the community. 'We can split conversion theory into two schools of thought. 1) Quick and light. 2) Slow and heavy. These two approaches are personified by two examples below. Quick and light. "   2) It only asks for the essential information (birthday is relevant due to student focus).  It's quick and simple. 
  • DANNY BROWN  |  TUESDAY, APRIL 22, 2014
    [Twitter] An Introduction to Livefyre Sidenotes and Complementing Our Conversations Here
    To leave a Sidenote, you can either sign in using your existing Livefyre account if you have one, or your preferred social sign-in (Twitter, Facebook, Google+, LinkedIn, etc.). 'Since the early beta of the first version of Livefyre, the real-time comments system, I’ve been a huge fan. The potential was always huge , and this was proven time and time again with each update. It’s why their service was installed again with my latest design, and why I’ll be doing my damndest to make sure it remains through any future updates. Why Sidenotes is a Huge Leap for Blog Comments.
  • SOCIALNOMICS  |  TUESDAY, APRIL 22, 2014
    [Twitter] Get Social for Better Fundraising Results
    The school built a website to accept donations and utilized Facebook, Twitter and YouTube. On sites like Facebook and Twitter, it’s important to interact, interact and interact some more. 'Fundraising provides a financial way for students, parents and schools to get new sporting equipment, take a field trip, get updated computers in the classrooms and more. It teaches students from a young age that when you want something, you have to work for it. With the increasing presence of social media, fundraising can be taken to a new level. Examples of fundraising.
  • THE REALTIME REPORT  |  TUESDAY, APRIL 22, 2014
    [Twitter] Celebrities and Social Media: What Are The Legal Perils For Brands?
    million followers on Twitter. 'Last week everyone was talking about the latest social media campaign gone wrong: drugstore chain Duane Reade tweeted a picture of celebrity Katherine Heigl leaving one of their stores, along with a message that sounded like a product endorsement by the actress — all without her consent. Now, the drugstore chain faces a lawsuit for $6 million. The tweet read: “Love a quick #DuaneReade run? Social media can be a murky area for brands, especially when photos of well-known public figures are involved. What an honor! Was it worth it?
  • PROBLOGGER  |  TUESDAY, APRIL 22, 2014
    [Twitter] Kick-Start Your Blog With These Engaging Content Suggestions
    Use your giveaway to gain an action such as an opt-in to your email list, a Facebook like, a follow on Twitter, or any other action that you deem to be beneficial for your blog’s growth (ensure it is done legally, however – you will find different states and countries require different specifications). 'This is a guest contribution from Jonathan Long of Market Domination Media. Image via Flickr user mkhmarketing. There is not a specific content strategy that is set in stone for bloggers to follow. Free Giveaway. Want to build a loyal blog following quickly? Share Knowledge.
  • JUSTIN LEVY  |  TUESDAY, APRIL 22, 2014
    [Twitter] How I Am Finding Value Using Foursquare
    You don’t have to share the update with Twitter and Facebook (I don’t) but the check-ins will start to be a virtual cheering section for you as you hit new streaks. 'As I sat in my car trying to catch my breath following a gut busting workout, I opened my phone and checked in on Foursquare at the gym. It occurred to me that checking in at the gym has become part of my morning routine. When I arrived home and took Sasha for her morning walk, I began evaluating how I am currently using Foursquare. realized that I use Foursquare for three main purposes these days: Fitness. Events. Fitness.
  • SOCIALFISH  |  TUESDAY, APRIL 22, 2014
    [Twitter] How To Craft A Better Brand Story
    Find her at  www.SmoothThePath.net  or on Twitter at  @SmoothThePath. 'Feelings are your brand. Your association’s brand is the sum of the feelings members and the broader community have about the association. Brands are about feeling and emotion; not tangibles. Too often we get caught up in communicating the tangible features and benefits: Sign up for the weekly newsletter showcasing what is new in the industry. Respond to this benchmarking survey and get the results for free. Attend the conference and see a famous person keynote. Join and meet others in the profession. photo credit ).
  • CONVERSTATIONS  |  TUESDAY, APRIL 22, 2014
    [Twitter] Pulling the Thread Together
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'If you’re like a lot of small business owners, you wear many hats – and sometimes, all the hats. You might work with the front-end (with customers), the back-end (administrative), the public (marketing, networking), and the private (human resources, vendors) – all in the same day, maybe in the same hour. Maybe you’re good at delegating or outsourcing, adept at balancing and managing your time. As you divide your large projects into smaller pieces, think about how and when they will come together.
  • SOCIALNOMICS  |  MONDAY, APRIL 21, 2014
    [Twitter] Your Guide to Google+ : B2B Marketing
    Users are tired of Facebook, and are looking for something more than Twitter. 'Google+ sounds like it should offer something in addition to the the massive search engine does, right? Up until recently, the young social network has been in a sort of slow boil, picking up users and growing in popularity gradually. Google+ is there, waiting for them with open arms. Google upped the ante with its integrations of accounts with popular services YouTube and PIcasa automatically with Google+. To the average consumer, it isn’t a sexy option just yet. But why wait?
  • THE REALTIME REPORT  |  MONDAY, APRIL 21, 2014
    [Twitter] Social Media News Ticker: Facebook Launches “Nearby Friends”
    'Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Google+: Facebook. Twitter. Twitter agrees to buy data partner Gnip – Twitter has acquired Gnip, a startup the micro-blogging platform has been working with for years; plans are to offer more sophisticated data sets and better data enrichments for businesses using the data from Twitter’s “Firehose” (re/code). Google+. Any social media updates that we missed? Let us know in the comments below.
  • CONVERSTATIONS  |  MONDAY, APRIL 21, 2014
    [Twitter] Preparing for the Thread
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'There may be a stitch or hemline holding different roles or departments of your business together. Sometimes, the stitch needs adjusting, depending on other variables. With a dress, variables may include the season, the type of event, the personality of the person wearing it, or the shoes that will be worn with the dress. With business projects, variables may include the season, the people working on project, the product the project is centered on, the customers targeted, the medium carrying the message. Pick One.
  • JEFF KORHAN  |  MONDAY, APRIL 21, 2014
    [Twitter] How Content Marketing Prepares Buyers to Sign On The Line
    Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. 'Need a reason to embrace content marketing? People tend to fear what they do not understand. Therefore, they are unlikely to work with your business if they do not understand your process for helping them. Your current customers are your customers because you have earned they trust. They know, like, and understand you and your business. The others are simply not ready to step forward because they have doubts that are holding them back. Your content marketing can remove those obstacles. So, don’t do it. 1 above).
  • CHRIS BROGAN  |  MONDAY, APRIL 21, 2014
    [Twitter] Freaks Book Release Week
    And if you don’t use Twitter, well, that’s okay. 'Hi there! If you’re even vaguely considering getting my new book, The Freaks Shall Inherit the Earth , but are on the fence, here’s my big attempt to convince you, especially since this week is a big week in ensuring the success of its release. So, it’s my job to entice you and convince you and it’s your job to see if this book is for you. Can’t see the video? Click Here. Are You a Freak? Tony Hawk is a freak about skateboarding and the community around it (interviewed in this book). 800CEORead.
  • SOCIALNOMICS  |  SUNDAY, APRIL 20, 2014
    [Twitter] Key figures of viral video marketing
    million shares (Facebook + Twitter + others). 'Let’s hit the hard figures first and look at the biggest…. YouTube channel accumulated views: Evian, over 250 million views. YouTube channel: Red Bull, 3.4 million subscribers. Single ad views: Dove – Real Beauty sketches – 133 million views. Shares on social media : Volkswagen: The Force, 5.3 The new era of viral advertisement, more spectacular, more social, more public, will in a near future reach a number of potential consumer never achieved before by traditional media. billion views. Impressive for a teenager playing video games!
  • TWIST IMAGE  |  SUNDAY, APRIL 20, 2014
    [Twitter] Winning Digital Metrics That Matter
    twitter. advertisingpodcast advertisingresearchfoundation arf blog blogging brand businessbook businesspodcast contentmarketing davidusher digitalmarketing digitalmarketingindustry digitalmetricsfieldguide facebook itunes listenfirst marketingblogger marketingpodcast podcast podcasting socialmedia stephenrappaport theonlineadvertisingplaybook twitter videopodcast 'Episode #406 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. think of one word when it comes to describing Stephen Rappaport : enigma. And yes, it is stellar. blogging.
  • CONVERSTATIONS  |  SUNDAY, APRIL 20, 2014
    [Twitter] Driver’s Ed (Thoughtography)
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Our first experiences getting behind the wheel are pretty mechanical and methodical. As we learn , we improve. We begin to find a flow and think more clearly and creatively during the process. The same is true with many things as adults and in business. continual learning, improving, flowing, and thinking. Photo on Flickr by Alex Proimos. Driver’s Ed (Thoughtography) is a post from: ConverStations. You just finished reading Driver''s Ed (Thoughtography) ! Consider leaving a comment! Thoughtography
  • SOCIALNOMICS  |  SATURDAY, APRIL 19, 2014
    [Twitter] Social Media Letting Its Hair Down
    She’s not the only one with short hair right now; take a look at your twitter feed and check out Miley Cyrus’s hair, Emma Watson’s sophisticated short cut and lots of other celebs pulling off the pixie. 'There was the Farrah, and then there was the Rachael, with lots of famous hair before, after and in between. And that was before social media. With social media being such a part of everyday lives now, as soon as a celebrity has a new hair style, it’s out there. People tweet it, Facebook it, pin it. The comments are also all there to go with the hair.
  • SOCIALNOMICS  |  SATURDAY, APRIL 19, 2014
    [Twitter] Are More Auto Insurers’ Becoming Social?
    'As the social media empire grows in popularity, more and more auto insurers are driving toward sites like Facebook and Twitter to get the word out about affordable auto insurance. Likewise, following an insurance company’s Twitter feed will give you a good idea of how connected they are in terms of customer outreach. And, when insurers go the social media route, they pass the savings on to you. With social insurance in mind, here are just a few ways auto insurers are becoming more social and how it benefits you: Social Media as a Research Tool. Social Quotes.
  • CONVERSTATIONS  |  SATURDAY, APRIL 19, 2014
    [Twitter] Starting to Use WordPress (Video Lessons)
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Many business owners are learning how to compose and publish on their own web site. If you are using WordPress on your site, here are some simple tutorials on how to create and publish a post onto your site. In many cases, the tips here are probably similar to the tool you’re using (if not WordPress). Another resource is the ConverStations Blog Posting Mantra (2014 update). Adding a Post. Editing Posts and Pages. Using the Visual Editor (WYSIWYG). Starting to Use WordPress (Video Lessons) is a post from: ConverStations.
  • CONVERSTATIONS  |  SATURDAY, APRIL 19, 2014
    [Twitter] L.I.F.T – A Small Business Boost (Saturday Clips)
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Staying with the spirit of our L.I.F.T. theme , these clips help motivate and guide us towards Learning, Improving, Flowing, Thinking. Born to Learn – It’s in our nature from the beginning. Can''t see the video in your RSS reader or email? Click Here! Improvement is Always the Result of Change. Can''t see the video in your RSS reader or email? Click Here! Finding Flow – Just move (Katie’s Take on Finding Flow ). Can''t see the video in your RSS reader or email? Click Here! Click Here! Improve. Think.
  • CONVINCE & CONVERT  |  SATURDAY, APRIL 19, 2014
    [Twitter] 7 Ways To Mine The Hidden Gold In Your Customer Data
    They are perhaps best known as a provider of social sign-in, whereby you can register or sign-up just by clicking Facebook or Google or Twitter or Linkedin logos, and providing permission. Slim’s Pickins records used this solution and ended up getting their contest hashtag trending worldwide on Twitter world-wide. 'The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant and persuasive. You may have to  but once you have it you’ll have the Mother Lode of customer engagement capabilities. Eureka!
  • JANET FOUTS  |  FRIDAY, APRIL 18, 2014
    [Twitter] Mindful Social Business
    Knee jerk reactions to a flame war on Twitter are not going to make things better. 'The concept of mindfulness in business is not new, but in this age of complexity it can’t be over-emphasized that we need more of it. Especially in social media, taking the time to actively notice what’s going on before engaging can lead to a more focused, enlightening and productive experience for everyone. When you take time to really listen you’re gifted with new perspective on what’s happening around you. What your customers want. What your business and your family needs.
  • TWIST IMAGE  |  FRIDAY, APRIL 18, 2014
    [Twitter] Collaboration, Sharing And The New Entrepreneur
    What do you think about Twitter ? twitter. bizstone businessbook charlierose collaboration creativemind creativity entrepreneur entrepreneurship evwilliams jackdorsey jeffbezos jelly medium richardbranson stevejobs thingsalittlebirdtoldme twitter 'When you think about entrepreneurship, who do you admire? Names likes Richard Branson , Steve Jobs and Jeff Bezos come to mind. They are awesome. Their work is inspiring, creative and important. As powerful? As impressive? As life-changing? It''s a tough call. Tweet, tweet, tweet. this is Biz Stone. business book. charlie rose.
  • THE REALTIME REPORT  |  FRIDAY, APRIL 18, 2014
    [Twitter] Half of IT Decision Makers Use Social Media To Make Buying Decisions, #RLTM Scoreboard
    Twitter: 241 million monthly active users. Check out the infographic from Tap/Mindwave Research here : Related Stories Which Airlines Are Most Responsive On Twitter? 'The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via  Facebook. YouTube. over 1 billion monthly unique users. via  YouTube. via  re/code. Qzone: 599 million monthly active users. via  TechCrunch. Sina Weibo: over 500 million users. via  The Next Web. Renren: over 170 million users. via  iResearch iUser Tracker. VK: over 230 million registered accounts. via  VK.
  • CONVERSTATIONS  |  FRIDAY, APRIL 18, 2014
    [Twitter] Getting Customers in the Door with Social Media
    Whether you plan on using Twitter, Facebook, Vine or any other social media platform, it will do no good if you don’t know how to target the correct audience for what your business has to offer. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Written by James White. With the advent of online shopping and the popularity that it now includes, finding a way to get customers inside your business’ doors has become more of a challenge. Target Customers. While every business may seem on Facebook, that doesn’t mean it is the best place to find and encourage your customers.
  • WRITTENT BLOG  |  FRIDAY, APRIL 18, 2014
    [Twitter] 25+ Resources To Teach You How To Write Killer Headlines for Your Blog
    Scientific Guide To Writing Popular—And Shareable—Headlines For Twitter, Facebook, And Your Blog | Fast Company. 'Learn How To Write Killer Headlines. Quit wasting your time agonizing over how to write killer headlines that will get your blog posts read. Yes, it is still true that 9 out of 10 people will never look further than reading your headline, but that doesn’t mean writing them should be a pain-staking ordeal. Here are more than 25+ resources to help you learn how to write killer headlines with ease in minutes. How To Write Magnetic Headlines. Writing Killer Headlines | PDF eBook.
  • GEOFF LIVINGSTON  |  FRIDAY, APRIL 18, 2014
    [Twitter] Success Built on a Mountain of Failures
    'Two weeks ago, Jelly Founder and Twitter Co-Founder Biz Stone spoke at the Greater Washington Board of Trade about his lessons learned as an entrepreneur, as detailed in his new book, Things a Little Bird Told Me. Twitter Success Came from Failure. During the pre-Twitter success period of his life, Biz was struggling to make ends meet, and he and his wife slept on their floor. Odeo’s failure produced the concept for Twitter. They hacked the idea for Twitter based on AOL’s Instant Messenger platform. It was the era of the Twitter fail whale.
  • SOCIALFISH  |  FRIDAY, APRIL 18, 2014
    [Twitter] Free Comic Book Day – May 3
    Also become a fan on Facebook at www.facebook.com/freecomicbook and follow us on Twitter at www.twitter.com/freecomicbook. 'Free Comic Book Day is Saturday May 3 rd , 2014  . The biggest event in the comic book industry, Free Comic Book Day (FCBD), is taking place on Saturday May 3 rd , at participating comic book specialty shops across the U.S., Canada, and worldwide! 2014 marks the biggest FCBD event yet with 60 free comics for new and devoted comics fans to discover, while also exploring what other treasures their local comic shop has to offer. Related articles across the web.
  • CONVERSTATIONS  |  FRIDAY, APRIL 18, 2014
    [Twitter] Remember When … in Friday Flutterings
    Follow SmallBizTracks on Twitter or Facebook or on Google+. '“It’s a poor sort of memory that only looks backwards.” ” – Lewis Carroll. … Remember when you had to stick your whole arm out of the window to signal other cars about your desire to change lanes or stop (arm out and down, palm open).  - Nowadays, signals are used as people change lanes, but not well before they do (?) and if you had to stick your hand out to signal a stop, the truck behind you would be tailgating too close to see your arm. And less indigestion). The next generation will too.
  • ONLINE COMMUNITY STRATEGIST  |  THURSDAY, APRIL 17, 2014
    [Twitter] Twitter users sound off about sexist comment on Jeopardy
    ” Once I posted my opinion  on Twitter, I found others, and they are not all from women either. The post Twitter users sound off about sexist comment on Jeopardy appeared first on Angela Connor. twitter alex trebek jeopardy 'The one day I sit down to watch Jeopardy! in weeks, maybe even months – Alex Trebek makes a comment that annoys me so much that I have to tweet about it. After three women swept a sports category, answering all of the questions associated with football – Mr. Trebek says: “You ladies did well with that football category. Jeopardy.
  • TWIST IMAGE  |  THURSDAY, APRIL 17, 2014
    [Twitter] The End Of Liking A Brand In A Move Towards Anti-Social Media
    Companies like Facebook, Twitter and others are constantly being criticized because of their terms of service and usage regulations and agreements. twitter. advertising antisocialmedia bettycrocker bisquick brand ceo cheerios chex cmo consumer consumerprotection contest customeradvocacy digitalmarketing facebook fastfood generalmills legaldepartment marketer marketing marketingindustry marketingprofession onlinebrand onlinecommunity socialmedia socialmediachannel sweepstakes termsofservice thenewyorktimes transparency twitter " What does that mean to social media?
  • THE REALTIME REPORT  |  THURSDAY, APRIL 17, 2014
    [Twitter] Which Airlines Are Most Responsive On Twitter?
    'Which airline brands are the most responsive on Twitter? New data from SocialBakers looks at the difference between the amount of answered and unanswered questions – on Twitter only – among major airlines. KLM was one of the first to offer 24-hour social media customer service  on Twitter and YouTube, and even began displaying customer service response times on the brand’s Twitter account back in November 2013. Does your preferred airline respond quickly on Twitter? American Airlines is well in the lead, with 9,058 questions answered.
  • SOCIALNOMICS  |  THURSDAY, APRIL 17, 2014
    [Twitter] How to Connect with People on Social Media
    Instead of posting niche-specific material on your FB or Twitter profiles, you can send targeted mobile messages and emails to people. Social Media connect connect social media Facebook Socialmedia Twitter 'Though the name should say it all, it’s outright shocking just how many brands on social media refuse to be social. Some try and fail, obviously, but many simply don’t try in the first place. Odds are, however, you can’t afford to be anti-social as a brand on social media. You need to build connections with people in order to build trust, loyalty and to reach a larger market.
  • CONVERSTATIONS  |  THURSDAY, APRIL 17, 2014
    [Twitter] Items on Your To Do List? Pick One
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Overwhelm. There are plenty of small business owners and solopreneurs who work in a constant state of overwhelm. The opposite of being overwhelmed is probably not being underwhelmed. And par is not simply  whelmed – in fact, whelm is a synonym of overwhelm. Finding good flow crushes overwhelm. see and hear about a lot of to-do lists. It seems these lists are a barometer of overwhelm. So much to do! My to-do list is never ending. want to make a To- don’t list, and it’s on my list of things to get done. Do that.
  • DANNY BROWN  |  THURSDAY, APRIL 17, 2014
    [Twitter] Six Simple Ways to Measure Owned, Earned and Paid Social Media ROI
    Twitter. One of the stalwarts for any product launch, service or business, Twitter not only offers instant eyeballs but great returns as well. 'There’s a popular misconception that it’s difficult to use targeted metrics to measure your social media ROI. Not true. Nor is social media only good for measuring an increase in brand awareness, although that’s definitely a measurement gauge. The fact is, social media can offer some of the best metrics for measuring your ROI. Blogger Outreach. Measuring your success isn’t too difficult, either. Facebook. Google+. Mobile.
  • CONVERSTATIONS  |  THURSDAY, APRIL 17, 2014
    [Twitter] Never Done
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Continual Improvement Requires Your Continuous Efforts. My grandfather was a carpenter by trade. When he wasn’t working on someone else’s house, he was working on his own. Some projects seemed to take a long time because he would work on the others before his own. Yet he was always making small improvements or finishing tasks of the larger projects. During one of his larger projects, I asked when he was going to be done with the house?  ”Never done,” he said. In business, times are always changing.
  • ENGAGE  |  THURSDAY, APRIL 17, 2014
    [Twitter] The New Premium Medium Is Print
    And in an age of where every Twitter user is a pundit, the perceived gravitas of print is a powerful lure for both publishers and readers. 'As the attention of digital marketers moves beyond clicks and page views toward richer engagement metrics, a funny thing is happening: Print is emerging as an effective way for smart brands to capture and hold the attention of their best customers. This web-to-print migration first caught my eye in 2011, when Style.com, Conde Nast’s digital content site, launched a glossy large-format print edition. Anticipating the “why print?”
  • TWIST IMAGE  |  WEDNESDAY, APRIL 16, 2014
    [Twitter] Shutting Down Blog Comments
    typically post to Twitter , Facebook and LinkedIn when I publish a blog post, and I would love to hear from you there (or even on your own blog, if something inspires you to write). twitter. blog blogcomments blogger blogging bloggingplatform comment content copyblogger disqus facebook feedback ginidietrich linkedin livefyre movabletype onlinediscourse podcast publishing publishingplatform spinsucks twitter wordpress 'I think that I provoked the blog comment Gods today. It''s not you. It''s not me. It''s the spammers. and then this happened. Every day (or almost). blogger.
  • SOCIAL MEDIA STRATEGERY  |  WEDNESDAY, APRIL 16, 2014
    [Twitter] Consider the Roles Your Content is Playing Before Determining Its Success
    Social Media content content marketing Facebook measurement pr social media Twitter 'Image Credit: Matt Becker. “Can’t see the forest for the trees” –> An expression used of someone who is too involved in the details of a problem to look at the situation as a whole. Remember this scene in Major League (great movie, BTW) when Willie Mays Hays keeps trying to hit the ball out of the park even though he’s the fastest guy on the team? Makes sense, right? team of superstars is great for fantasy football, not so much in real life. What was the reach?
  • PUSHING SOCIAL  |  WEDNESDAY, APRIL 16, 2014
    [Twitter] How to Turn Your Blog Into Your Top Salesperson
    You really don’t care if it is a blog, a Twitter account, or a yellow pages ad that gets you there. 'I had an epiphany a particularly painful one – to my ego at least. Every 6 months or so, I review the posts I’ve published in the last year. use this 30,000 foot view to see if I’m missing any key topics. During my last review I noticed something… I talk about blogging – a lot. Anything you care to know about blogging is right here. Lately I’ve devoted some time to content marketing and Facebook. Good stuff. Stuff I’m proud of. Right?
  • SOCIALNOMICS  |  WEDNESDAY, APRIL 16, 2014
    [Twitter] Scholarship Scams Coming Your Way? Social Media Can Save the Day!
    Here are a few examples of how colleges, universities, and the federal government are utilizing social media messaging about real scholarship awards, timely deadlines and alerts, and other helpful financial aid information: Liberty University uses Twitter and Facebook  to advertise Scholarship Search Courses and other student resources.  Education Featured Social Media Socialnomics FAFSA Financial Aid Financial Literacy Scholarship Scams Scholarships Twitter YouTube 'Every spring millions of families in the United States make decisions about college. 
  • THE REALTIME REPORT  |  WEDNESDAY, APRIL 16, 2014
    [Twitter] Facebook and Twitter: Out With the Old, In With the New
    At the turn of the decade, Facebook and Twitter were the two giants in social media. The challenges each site faced were essentially different; Mark Zuckerberg and Facebook were out to show that his “social network” was more than just an experiment; meanwhile, Twitter was looking to prove that it could be a platform more meaningful than trending topics and celebrity gossip. The Trouble with Twitter. The viability of Twitter as a money-making resource for SMBs has been up for debate for the past couple of years. For all intents and purposes, they still are.
  • CONVERSTATIONS  |  WEDNESDAY, APRIL 16, 2014
    [Twitter] Completing a Jigsaw Puzzle Like SmallBizTracks
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Completing a jigsaw puzzle can be a huge task. That’s why when someone brings one out on a snow day, they try to recruit others to join in a team effort. We can look at puzzles as a big job (could take days) or divide it up like a SmallBizTracks series of  smaller projects (might take a few hours). Let’s try the latter. SmallBizTracks Way – Completing a Jigsaw Puzzle. Preparation – Find a flat surface and turn all the pieces right side up: Preparation is always an important first step. Keep What Works.
  • SOCIALNOMICS  |  WEDNESDAY, APRIL 16, 2014
    [Twitter] Driven to be More Social with Vehicle Buyers
    With millions of people logging on to sites like Facebook and Twitter every second of the day, it’s no wonder car dealers are going the social route when it comes to promoting their dealerships. Part television spot, part viral video, the parachuting Chevy received over 120 million YouTube views and was shared just as many times on sites like Twitter and Facebook. 'With more and more people steering toward social media each and every day, car dealers are really starting to use social sites to drive traffic to their dealerships. Chevy’s Parachuting Car.
  • CONVERSTATIONS  |  WEDNESDAY, APRIL 16, 2014
    [Twitter] Learning to Violate Your Templates
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Every good small business owner has a set of practices or behaviors they rely on while operating their business. These “best practices” serve as a template for employees, customers, and during peak hours or seasons. As business climates, economies, and the marketplace continues to change at an accelerating pace, “ Learning to Violate Your Templates”  can be a profitable exercise. We’ve all heard the term “out of the box” as a motivator for creative and innovative thinking.
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 16, 2014
    [Twitter] Seven Tips For Jumpstarting Your Visual Storytelling Strategy
    'We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Over the 2013 Christmas Holiday, Innocent Drinks produced a visual series of “Innocent guides” for Facebook and Twitter to help you navigate common holiday scenarios, such as receiving crappy presents or handling awkward back to work chats. Focus on being useful.
  • JUGNOO  |  TUESDAY, APRIL 15, 2014
    [Twitter] What NPR, the Walking Dead, and Rooster Teeth Have In Common
    Twitter has 243 million active monthly users. 'Below are the number of people active in social media, and all of them are big numbers. But what is interesting is the trend for podcasts. One of the reasons for this growth is the fact that many people listen to streaming audio in their car during commutes. And it’s not only well-known brands like NPR,  the cast of Walking Dead, or the Podcast Award-winning Rooster Teeth  podcast that are making this happen. On iTunes alone, in 2008, 46.8 million Americans had listened to a podcast. In 2012, that number increased to 75.4 million.
  • NET-SAVVY EXECUTIVE  |  TUESDAY, APRIL 15, 2014
    [Twitter] Twitter Changes the Social Data Ecosystem
    'Today''s announcement that Twitter is buying Gnip raises big questions about the market for social media data. Twitter has bought other companies in the social media analysis space— BackType (2011), Bluefin Labs (2013), Trendrr (2013)—but Gnip is a bigger deal. Gnip competes with other Twitter partners, and Twitter competes with other Gnip partners. Here''s my initial take on what to watch for: Twitter competitors Twitter isn''t the only data source for Gnip. Will access to data from Twitter competitors remain available through Gnip?
  • CONVERSTATIONS  |  TUESDAY, APRIL 15, 2014
    [Twitter] LIFT: Learn, Improve, Flow, Think
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'When ConverStations first began in 2006 , the goal was to teach business leaders how to use blogs and podcasts to extend their reach and augment their voice. Quickly, more social media platforms, networks, and tools launched – and continue to do so. Believing that these online outlets are part of many “ conversation stations ” available to business owners, this site continued to be a place small businesses could come to learn and apply new things, improve their practices, find a flow, and consider new ideas.
  • ENGAGE  |  TUESDAY, APRIL 15, 2014
    [Twitter] Staying Relevant with Social and Content in the Battle over Breakfast
    quick glance at these competitors’ Facebook and Twitter pages reveals a few photos of their breakfast options, but no real push to wedge their way into the conversation. 'Unless you’ve been living under a rock, I’m sure you’ve seen or heard about the feud that fast food chains are having over the most important meal of the day. In case you missed it, my colleague Kari Redfield explained the battle in a post last week. When it comes to breakfast, there are many options for those who want a quick bite in the morning. Taco Bell is very vocal about the fact that it serves eggs until 11a.m.—30
  • CONVERSTATIONS  |  TUESDAY, APRIL 15, 2014
    [Twitter] What is an API?
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Occasionally, a question comes up about some programming or technology piece. While some questions may seem complicated, I’ve learned that in most cases, a simplified answer – one that makes meaning if possible – is what’s desired. One such question is: What is an API? First – a techy answer : An acronym (Application Programming Interface) representing a computer system or application allowing for requests to be made of it by other programs and allows for data to be exchanged. Think What is an API?
  • JACOB MORGAN  |  MONDAY, APRIL 14, 2014
    [Twitter] Are You Removing Friction from Collaboration?
    Twitter, Facebook, etc). 'When it comes to collaboration, friction is not a good thing either from a behavioral of from a technological standpoint. Imagine your collaboration effort is a equivalent to a skater gliding along the ice, every time you add a point of friction you basically make the gliding motion harder and harder to achieve until you get to a point where you’re trying to skate on concrete. Enough friction will kill even the best and most thought out collaboration initiatives. Here are some ideas to help remove or prevent friction from happening. Technology. Behavior.
  • ARI HERZOG  |  MONDAY, APRIL 14, 2014
    [Twitter] Finding Order in Chaos: Month 4
    'Looking back at my history of finding order in January , February , and March , Twitter is where I struggled the most. At the end of the day, Twitter is a marketing tool so having more followers does create a more valuable resource for me. Here is my Twitter frequency by day and time. The last screenshot is courtesy of Xefer and the rest by Twitter Counter. Media Productivity Facebook Twitter Because of multiple hats I wear, it was frustrating to appeal to different audiences at the same time. follow lots of people because it’s a way to get noticed.
  • CONVERSTATIONS  |  MONDAY, APRIL 14, 2014
    [Twitter] Pop-Up Shop at a Networking Event?
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'At almost every local networking event or association workshop, there is a vacant table among the vendors and partners. Those vacant tables could be an opportunity. Often, these tables are the result of no-show vendors or slow sales by the host. Empty tables make the vendor area look less valuable. Offering to fill a table provides the host and registrants with a more robust event. It’s possible the host may ask for a table fee, though an offer to give attendees a discount usually seals a deal. Consider leaving a comment!
  • THE SOCIAL MEDIA INCUBATOR  |  MONDAY, APRIL 14, 2014
    [Twitter] Heartbleed Bug Creates Need for Businesses to Change Passwords
    Twitter. 'If you have yet to hear about the Heartbleed bug , it could easily be called one of the largest security threats to the Internet ever! The bug has created a need for all businesses to take immediate action in changing their passwords. Changing your passwords on a regular basis is a best practice for businesses, but when a security threat arises, it is an immediate need. Here is a list of places that businesses should change their passwords immediately if they partake online: Facebook. LinkedIn. Google – including Gmail, YouTube and Google+. Instagram. Pinterest. Amazon.
  • PROBLOGGER  |  MONDAY, APRIL 14, 2014
    [Twitter] 6 Lessons for Writing Irresistibly Magnetic Blog Post Headlines
    Garret Moon proposes re-writing your blog headlines at least three times  to A/B test your headlines using Twitter and email marketing. Crafting this title for the accompanying deck on SlideShare goaded readers to click through and share it on Twitter at a stunning rate, appearing on SlideShare’s homepage as ‘Hot on Twitter’ and boosting its views to over 7K. Using Twitter handles and hashtags in the headlines didn’t perform well for me either. 'This is a guest contribution from Matthew Capala of SearchDecoder.com. Ask your friends or followers for feedback.
  • JEFF KORHAN  |  MONDAY, APRIL 14, 2014
    [Twitter] How to Use Social Media to Grow Your Email Subscribers
    Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. Community How-To Marketing Small Business Social Media Success Trends community email email marketing Experts Agree Facebook Google Jeff Korhan LinkedIn marketing Media Channels permission asset pinterest relationships social marketing social media social media examiner social media marketing Twitter Use Social Media 'During my networking at Social Media Marketing World this year I had the opportunity to talk with some of the top experts in the world about Facebook, LinkedIn, Pinterest, Google+, and more. agree.
  • THE REALTIME REPORT  |  MONDAY, APRIL 14, 2014
    [Twitter] Social Media News Ticker: Twitter Launches New Profile Design and Buys Android App Cover
    'Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Reddit: Facebook. Twitter. Twitter tests notifications in your web browser – Twitter is testing a new feature that will allow users to receive notifications on their web browser (TechCrunch). Social Media News Ticker Android app Cover Facebook Facebook Messenger Messenger app Reddit social media news ticker trending subreddits Twitter Twitter redesign web notifications Reddit. Let us know in the comments below.
  • TWIST IMAGE  |  MONDAY, APRIL 14, 2014
    [Twitter] CTRL ALT Delete - Weekly Technology And Digital Media Review - CHOM FM #27
    The advertising model changes as Facebook and Twitter try to monetize. twitter. chom977fm chomfm ctrlaltdelete ctrlaltdeletewithmitchjoel digitaladvertising digitaladvertisingspend digitalmedia facebook guestcontributor heatherbackman howardstern imedia imediacanadasummit montrealradio morningshow morningsrockwithterryandheatherb onlineadvertising radiosegment radiostation selfie shots socialmedia soundcloud technology terrydimonte twitter 'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). morning show.
  • SOCIALFISH  |  MONDAY, APRIL 14, 2014
    [Twitter] Cool Social Tools: Wizeo
    30 Tools Social Media Professionals Can’t Live Without Improve Your Tradeshow Performance With The Right Apps [Cool video Friday] How to keep us safe inside Twitter. 'This is a new series of posts from software and app and tech vendors who have new tools they’d like you to know about. Vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their sites. ————— Philanthropy Should Be More Fun. SITE: Wizeo.org. CONTACT: Guy Bauman, Founder at Wizeo-Guy[at]wizeo[dot]org. ————-. Cool Social Tool
  • T2 SOCIAL  |  MONDAY, APRIL 14, 2014
    [Twitter] The Best and Worst Features of Major Social Networks for Brands
    For this discussion, the networks that make up that group are Facebook, Twitter, YouTube, LinkedIn, and Google+. Twitter. Twitter has made a lot of strides when it comes to the benefits for brands. The introduction of Twitter Cards  has made interactive content much more readily available and inspires increased engagement with target users. Twitter also recently announced over a dozen new ad features, which will certainly be beneficial to brands. Twitter is going above and beyond when it comes to providing new ways for brands to use the platform.
  • CONVERSTATIONS  |  MONDAY, APRIL 14, 2014
    [Twitter] Keep What Works
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'The savings in the SmallBizTracks  belief of improvements-by-component workflow is threefold. Time, Savings, Worry. By dividing projects into smaller segments, we can implement faster, measure what’s working, shelf what isn’t working, begin the next project. I’ve seen small businesses agree to big-dollar projects – especially web-based projects. The longer the project takes, they more they worry. If something doesn’t work, more money is needed. Frustration. apply and test into the marketplace.
  • PROBLOGGER  |  SUNDAY, APRIL 13, 2014
    [Twitter] How to Convince Someone to Be Interviewed on Your Blog
    Couple this with requests to write articles, be in Twitter chats, appear in webinars, be interviewed by media, and the top bloggers must be getting approached many many times a day! 'This question was submitted recently via the ProBlogger Facebook page. How do I get an established blogger like yourself to do an interview with me? or How can I get an established blogger like yourself to do a guest post for me on my blog? – from Sandra Tillman. Good questions. think you’re much more likely to get a popular blogger to do an interview with you than to write a guest post for you.
  • TWIST IMAGE  |  SUNDAY, APRIL 13, 2014
    [Twitter] The Best That Social Media Has To Offer
    twitter. advertisingpodcast ambernaslund blog blogging brand businessbook businesspodcast contentmarketing convinceandconvert davidusher digitalmarketing facebook itunes jaybaer marketingblogger marketingpodcast podcast podcasting slideshare socialmedia socialmediabrandprofessionals socialmediamarketing socialprosallstars socialprospodcast thenowrevolution twitter videopodcast youtility youtilityforaccountants 'Episode #405 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Enjoy the conversation. amber naslund. blogging. brand.
  • CONVERSTATIONS  |  SUNDAY, APRIL 13, 2014
    [Twitter] Look Beyond What You See
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'When I ask a business owner a question about the future of their business, as they think, I watch where they look. Often, where their head and eyes travel says a lot. If their head or eyes go downward, there is a sense of confinement, of being stuck. It doesn’t mean it’s a permanent place, but getting out and going forward might prove difficult. If their head and eyes go up, it’s hard to contain my smile (and sometimes I don’t). Look beyond what you see… Photo on Flickr by kessiye  w/ cc.
  • CONVERSTATIONS  |  SATURDAY, APRIL 12, 2014
    [Twitter] Capturing and Delivering Ideas on Paper (Saturday Clips)
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'I always carry something to draw on, whether it’s a blank piece of paper or an app on my tablet. The more I draw, the more comfortable I get – though I think I peaked around the age of 6 and digressed since then. Maybe you’ve recognized a movement of using simple drawings to present ideas  that without a drawing, might otherwise be complex. Here are three video clips for capturing concepts – each with a book as a possible starting point for you to build your muscles. Click Here! Click Here! Click Here!
  • SOCIALFISH  |  FRIDAY, APRIL 11, 2014
    [Twitter] [Cool video Friday] How to keep us safe inside Twitter
    For Del Harvey, who heads Twitter’s Trust and Safety Team, these odds aren’t good. 'Instead of an infographic, let’s watch this great video today! When hundreds of thousands of Tweets are fired every second, a one-in-a-million chance — including unlikely sounding scenarios that could harm users — happens about 500 times a day. The security maven spends her days thinking about how to prevent worst-case scenarios while giving voice to people around the globe. With deadpan humor, she offers a window into how she keeps 240 million users safe.
  • MYRLAND MARKETING  |  FRIDAY, APRIL 11, 2014
    [Twitter] Who Said That? What Happens During Live Tweeting?
    He asked the readers of his blog to provide feedback as to whether it was appropriate to simply use the conference or session hashtag at the onset, and not include one''s Twitter handle, or whether that was akin to taking credit for someone else''s content. They include the event’s hashtag (which generates exposure), but do not include the speaker’s Twitter handle. Or if the first Tweet includes the Twitter handle, perhaps it is a clever way to convey more content as the event is being live-tweeted?" Do I use a Twitter handle and hashtag when I LiveTweet? Plagiarism.
  • SOCIALNOMICS  |  FRIDAY, APRIL 11, 2014
    [Twitter] Reaching Out to Birth Parents Via Social Media
    Once you get everything up and running, you can extend your search through Twitter, Google+, Instagram and more. 'According to PBS.org , adoptions represent approximately 2.5 percent of all children in the United States. That means that each year, there are 1.5 million adoptions taking place in the U.S. alone. But what about these kids’ natural parents? Do they ever go looking for them? And if so, how do they go about doing this? Research shows that most adopted children feel out of place at some point in their lives and want to know where they came from. Using social media.
  • THE REALTIME REPORT  |  FRIDAY, APRIL 11, 2014
    [Twitter] Social Networking Stats: Teens Prefer Instagram Over Facebook, #RLTM Scoreboard
    Twitter: 241 million monthly active users. Teens Prefer Instagram Over Facebook, Twitter. Instagram is on the rise as the favorite social network for teens, but this increased popularity is coming at Facebook and Twitter’s expense, according to new data from Piper Jaffray. This was the first time in the survey’s history that Instagram outranked Facebook and Twitter as the most important social network for this demographic. Then six months ago, Twitter moved into first place as the favored social network of 31% of teens, while Facebook dropped to 27%.
  • SOCIAL MEDIA STRATEGERY  |  FRIDAY, APRIL 11, 2014
    [Twitter] How an Iconic American Brand Cut Through the Real-time Marketing Clutter of the Super Bowl
    And yes, you may crack the same jokes as the ones you see brands make that then blow up on Twitter. 'Oreo’s  “blackout” tweet.  Arby’s tweet about   Pharrell’s hat , Nintendo’s Wreck-It Ralph Tweet. These are some of the go-to examples of “real-time marketing.” ” You can’t watch a live event now without being bombarded by branded messages, all of which are meant to associate the brand with the real-time event and become part of the conversation. ure,  a Tweet is only 140 characters. Heinz at WOMMNext here in Chicago.
  • SOCIALNOMICS  |  FRIDAY, APRIL 11, 2014
    [Twitter] 5 Tips for Brands to Get the Most Out of Twitter’s Latest Update
    'New Twitter Layout April 2014. As you have likely already seen, Twitter began implementing a new design this week that has a major impact both on the interface and functionality of the site. The most visible area of the latest Twitter upgrade are the changes to profile and cover images. The new cover photo spans the entire header of the profile page and replaces the background image used in the previous version of Twitter. Twitter now gives visitors the option of choosing which timeline to view when checking out profiles. Sharing Multiple Photos on Twitter.
  • JEFF KORHAN  |  FRIDAY, APRIL 11, 2014
    [Twitter] How To Be So Helpful They Can’t Ignore You
    Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. 'Being so helpful (or so good) that people cannot ignore you is the basis of enduring relationships. It’s knowing that someone can count on you – no matter what. Does your marketing communicate that? How about your sales or customer service? Helping and adding value is the new marketing , selling, and customer service. Thanks to the power of digital, the consumer does not differentiate between them. Everyone is answering questions and offering advice, and it’s all free. Tweet this. Consistency. Humor.
  • THE REALTIME REPORT  |  FRIDAY, APRIL 11, 2014
    [Twitter] Which Social Networks Drive the Most Engaged Referrals?
    Tied in fourth place are Twitter and Facebook, with similar results. Bounce rate is the same for both platforms (56.35%), and while Twitter referrals view 2.15 seconds, Twitter users for slightly less (123.10). As for the remaining three platforms: Pinterest sees a similar bounce rate to Twitter and Facebook, but just 1.71 Related Stories Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging Do Americans Trust Facebook? pages. Facebook
  • HARP SOCIAL  |  FRIDAY, APRIL 11, 2014
    [Twitter] 5 Big Twitter Changes, New Facebook Right-Hand Rail Ads & “Pin It” Explores New Platforms | Social Media Snapshot
    'Categories: Blog , Facebook , Instagram , Pinterest , Social Media Marketing , Twitter Tags: Facebook , Instagram , instant twitter notifications , Pinterest , right hand column ads , right hand rail ads , social media , Social Media Snapshot , Twitter , Twitter profile changes Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. new [.] ( Read more. ).
  • SOCIALNOMICS  |  FRIDAY, APRIL 11, 2014
    [Twitter] Score With Social Media and the NFL
    More and more NFL retailers are turning to sites like Facebook and Twitter to promote and advertise their football merchandise. 'Attention all football fans: the NFL and social media are teaming up to offer you some of the best football merchandise and memorabilia on the planet. From championship gear to player jerseys and every NFL-inspired relic in between, social media is the way to go when you’re in the football spirit. From digital deals to coupon codes to promotional discounts, social media is a great way to find some of the best deals when shopping for NFL gear.
  • SOCIALNOMICS  |  FRIDAY, APRIL 11, 2014
    [Twitter] Key success factors in viral videos marketing
    Shares” are total shares accumulated for the commercial on Facebook ,Twitter and blogs. 'After watching hundreds and hundreds of the most successful commercial video, I identified four major current trends that make brands successful viral video producer. You can look at the video here: First, global corporation extensively investing in TV advertising use social media to give to their TV ads a 2 nd life. For example, Evian (Danone), the most performing commercial channel on YouTube with over 230 millions accumulated views, massively invest in distribution. Laurent Donnier. 5% ratio.
  • YMARKETINGMATTERS  |  FRIDAY, APRIL 11, 2014
    [Twitter] Twitter Update: Twitter Rolls Out New Profile Redesign
    Yes, now Twitter started rolling out its new profile redesign on Tuesday April 8th. Note:  New Twitter users will get this new profile when creating an account and are walked through the account account process, so it’s actually a great way to practice using the new layout. So over the next few weeks, when you log into your Twitter account and see your profile page has been replaced with the new page design, you will know you have been upgraded! Here are the changes and details you need to know to make  your new Twitter Page dazzling: 1. Larger Header Photo.
  • CONVERSTATIONS  |  FRIDAY, APRIL 11, 2014
    [Twitter] Lifting and Learning in Friday Flutterings
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Our past doesn’t mean as much to our future as our present does … right now. … If you’re not sure if a site you use was infected by the Heartbleed threat, LastPass has a tool to help find out if a site has vulnerability. Panic isn’t a solution, but be diligent. … In my own use and watching others, people are already getting tired of animated gifs and fast moving images on their screens. While it may be creative, is it causing visitors to scroll past your content? Worse than pop-ups?
  • ENGAGE  |  FRIDAY, APRIL 11, 2014
    [Twitter] A Mother of Reinvention
    This year, the panelists addressed a full house of 2,500 each day at Lincoln Center, garnered upwards of 500 million Twitter impressions, and reached viewers from the Arctic to Asia to South America and beyond via livestream. Still, panelist Mika Brzezinski asking the audience to take their own “Elegant Selfie” helped drive the summit’s Twitter impressions up 100 million over last year. And as media changes so rapidly, so do the attendant opportunities for those willing to experiment. She also organizes salons and debates. Care deeply about the topic. Check out the videos here.
  • CONVINCE & CONVERT  |  FRIDAY, APRIL 11, 2014
    [Twitter] How One Father Used a Social Army to Find his Son
    You can also find them on Twitter @missingkids. 'Tweetable Moments It really was people. It was that viral. bringjerryhome Tweet This Trial by Fire Bob Pfeifer used social media to bring his son home. Bob’s son, Jerry, went to Central Europe with his mother and half-brother in 2012. When he didn’t return from the trip, Bob used social media to make contacts across the world so he could find his son. In December 2013, Bob and Jerry were finally reunited. At first, Bob didn’t know much about social media. Holy Social! Welcome to the family @JimmyFallon. Great choice!
  • CONVERSTATIONS  |  THURSDAY, APRIL 10, 2014
    [Twitter] Are Comments Really Necessary on Your Small Business Blog?
    'There was a time, before the launch of Twitter and open registration of Facebook, where the general feeling among people was that  comments were an important and necessary piece of blogging. Again, this was before Twitter and Facebook. Follow SmallBizTracks on Twitter or Facebook or on Google+. It was part of what made a blog a dynamic and engaging website. Arguments were made how comments, especially for business blogs, allowed better engagement and put a personality behind a static company website. Recently,  Copyblogger closed comments  on their site.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 10, 2014
    [Twitter] H&R Block Declares a Hipster Tax Crisis
    The campaign is housed on a dedicated microsite , with content being shared across H&R Block’s social media channels, such as Facebook , Twitter and YouTube. Consider Additional Channels: Although the campaign primarily lived on the dedicated microsite, Facebook, Twitter and YouTube, the company could have considered additional ways for personalizing content to further extend the reach. 'Image via HipsterTaxCrisis.com According to H&R Block, the American Hipster is in a deep crisis – a Hipster Tax Crisis. The option to Hipsterize yourself is still available on the site.
  • FEVER BEE  |  WEDNESDAY, APRIL 9, 2014
    [Twitter] Optimal Post Length: 50 To 200 Words
    Facebook, Twitter, and a few social platforms already do this.  'If a member's contribution is too short, it has no value.    Imagine lots of responses along the lines of " great!", ", " first response!" " , " congratulations!" " or "good luck" These responses don't add much value to the community. They're often created to boost post counts rather than make any real impact.    However, if a contribution is too long, fewer people read it.    This feels about the right length to me*.
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 9, 2014
    [Twitter] What Every Marketing Department Needs to Know About Google+
    know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. '“Ghost town.” ” “Waste of time.” ” “It’ll never happen.” These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because  Google+ is not going away. Well, it won’t be. No chance. Google has put a social layer across its products and services – this is Google+. Sure, there is an aspect of Google+ as a social destination, but Google+ is Google.
  • THE REALTIME REPORT  |  WEDNESDAY, APRIL 9, 2014
    [Twitter] Social Networks See Majority of Traffic Coming From Mobile
    ” A new report from the  comScore Data Mine  compares desktop vs. mobile usage for Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, Vine and Snapchat. Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter YouTube Commands 50% of Time Spent On Mobile Entertainment Apps. 'Mobile is accounting for a huge portion of social networking use; for newer platforms like Instagram, Snapchat and Vine, use is “almost exclusively mobile.” LinkedIn and Tumblr are the only two social networks seeing more desktop use than mobile.
  • TWIST IMAGE  |  WEDNESDAY, APRIL 9, 2014
    [Twitter] Some Questions About Your Questionable Content
    tweet should be 100 characters (even though Twitter affords you 140 of them). twitter. b2bmarketing b2cmarketing blog brandmanager businessbook communicationsdepartment communitymanager content contentdistribution contentmarketing digitalmarketing edisonresearch emailmarketing facebook facebookpost fastcompany headline humancondition internetculture marketer marketing marketingdepartment pathtopurchase podcast portal powerpoint pressrelease researchbrief searchengine socialmedia tomwebster trustedcontent tweet twitter vendorwebsite viralmarketing I''m with him. So mystical.
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 9, 2014
    [Twitter] What Every Marketing Department Needs to Know About Google+
    know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. '“Ghost town.” ” “Waste of time.” ” “It’ll never happen.”. These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because  Google+ is not going away. Well, it won’t be. No chance. Google has put a social layer across its products and services – this is Google+. Read the whole entry. » google plus
  • SOCIALNOMICS  |  TUESDAY, APRIL 8, 2014
    [Twitter] How Social Media is Changing The Way Real Estate Gets Marketed
    Twitter. Twitter is also a great option when it comes to operating on the real estate market. Once people actually see what they’re paying for, which can be done with Twitter, the price tag may be much more acceptable. Social Media Facebook marketing pinterest Real Estate Twitter 'When it comes to selling and renting real estate, social media has changed the entire game. Social media has enabled real estate agents, landlords, and even ordinary people to expand their personal networks and reach out to more customers and potential partners than ever before. Facebook.
  • SOCIALNOMICS  |  TUESDAY, APRIL 8, 2014
    [Twitter] Russia’s Biggest Social Media Sites Becoming Monopolized?
    'Contrary to what many Americans may think, it’s not all about just Facebook, Twitter, Google+ and Pinterest when it comes to social media (SM) platforms. In other parts of the world, there are some SM sites which top the charts but the majority of Americans have never heard of. In Russia, the go-to SM platform is VKontakte (VK), the biggest platform in the country, and it was just taken over by eccentric billionaire Alisher Usmanov. As an ally of Kremlin, Usmanov is one half of the two most powerful men in Russian media ownership. Who ‘likes’ this? Already, Mail.Ru To Russia with love.
  • JUGNOO  |  TUESDAY, APRIL 8, 2014
    [Twitter] Twitter’s New Look is Sexy & Visual
    'Twitter has released the new interface design for all Twitter users. More information about the new changes on Twitter’s blog. New Twitter Interface. New Twitter Interface Showing Tiled Followers. The post Twitter’s New Look is Sexy & Visual appeared first on Jugnoo Blog. Social Media Social Media Management Social Media Presence Twitter twitter interface twitter new twitter new look twitter''s new look It will be rolled out over the next few months.
  • SOCIALNOMICS  |  TUESDAY, APRIL 8, 2014
    [Twitter] Can Social Media Make You Happier?
    What could be worse than deciding to stay in for a night, only to constantly reload Twitter and Facebook to see that your friends are having a great time without you? Doing this creates the urge to constantly check social media sites like Facebook and Twitter to see the latest updates in people’s lives. think it is safe to say that we all have felt a sense of accomplishment and happiness when someone likes your status on Facebook, or retweets or favorites you on Twitter. 'Social media has become a daily staple in our lives. Bad for Your Overall Well-Being. Do you?”.
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