• SOCIALFISH  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Twitter] Association Social Media: Philanthropy Ohio
    We have an organizational Facebook , Twitter , LinkedIn, and WordPress social accounts. which is exclusive to Twitter. WordPress is our blog site which I then share our blog posts on Facebook and Twitter. For us, Twitter is a great platform to share articles, in-the-second news/happenings, best practices and more in-depth information about philanthropy. My favorite tools are Facebook’s built in analytics; Hootsuite for Twitter (scheduling, monitoring and analyzing); Google analytics; Canva to create interesting graphics; and Pocket to save content for later.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Twitter] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    Re-purpose content  - You can take a current post and use it on Facebook, Twitter and LinkedIn to gain additional exposure. 'For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. Here are a few good reasons you should consider a blog for your company: Websites are mostly static  - Once a contractor has been to your website, why does he need to go back? He knows who you are and what you do. Thought leadership  - One of the main objectives of a blog is to set you and your company apart.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Twitter] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    Re-purpose content  - You can take a current post and use it on Facebook, Twitter and LinkedIn to gain additional exposure. 'For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. Here are a few good reasons you should consider a blog for your company: Websites are mostly static  - Once a contractor has been to your website, why does he need to go back? He knows who you are and what you do. Thought leadership  - One of the main objectives of a blog is to set you and your company apart.
  • CONVERSTATIONS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Twitter] Do What You Like Least First – A Good Habit
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'One of the tragedies I experience most often when talking to business owners are the piles of angst-ridden work that sit on to-do lists, desks, and in the back room of their business. Sometimes, I think I might be able to serve a business owner better by offering a “good habits” course so that pile stops growing. Rather, I will point to S.J. What you like least, first. What you love most, last. And longer lasting. You’ll almost be able to schedule for serendipity. Simple. Not always easy. Chosen for the Team.
  • SOCIALNOMICS  |  TUESDAY, SEPTEMBER 16, 2014
    [Twitter] The Beauty of Social Media to Improve Your Health
    Twitter – Love a product? 'With more than one billion people using social media worldwide and with more than 80 percent of all small and medium sized businesses using social media, it’s become the go-to hot spot for anything and everything. Whether you’re looking to land your dream job, connect with old friends or stay up-to-date with the latest beauty and health products, social media can help. How social media influences shoppers. Teen Vogue conducted a survey of more than 1,000 women on how social media affects their purchases when it comes to beauty and fashion.
  • JACOB MORGAN  |  TUESDAY, SEPTEMBER 16, 2014
    [Twitter] The Evolution Of The Employee
    Think of how many people have become leaders as a result of social platforms such as Twitter, Instagram, or Facebook, now employees can do the same inside of their companies. 'This concept and the visual was taken from my new book which just came out called, The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization. Employees which were once thought of expendable cogs are the most valuable asset that any organization has. However, the employee from a decade ago isn’t the same as the employee who we are starting to see today. Truly flexible work.
  • CONVERSTATIONS  |  TUESDAY, SEPTEMBER 16, 2014
    [Twitter] Resize Image (APP) Before Posting
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'There are two types of sizes when talking about images. There is the dimensional Width * Height, often measured in pixels. There is also the weight of the file, often measured in bytes. Most of the time, if you upload a picture from your mobile device directly onto your computer or even right onto your site, the weight of the file (bytes) is going to be very large. While your site might be able to automatically modify the dimensions, in most cases it will struggle compressing the weight. Consider leaving a comment! Cool Tools
  • SOCIALNOMICS  |  TUESDAY, SEPTEMBER 16, 2014
    [Twitter] Landing Your Desired Role Via Social Media: Here Is How!
    Join the big social media websites like Facebook, Twitter and LinkedIn, but you’ll also want to join community sites like Free Ad Mart for local job searches. 'OK so you’ve probably heard the news by now, social media networking is all the rage for businesses. Just one problem…you are not a business….you’re you’re just looking for a good job.  Well, here’s the news flash. If businesses spend time working on social media, then that’s where they are and that means you can use social media platforms to land that job you want. Join the Platforms. Create a Free Website for Your Resume.
  • CONVERSTATIONS  |  TUESDAY, SEPTEMBER 16, 2014
    [Twitter] Every SmallBiz Track is Only $79
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'We’re changing our pricing structure. Instead of “levels” – Every SmallBiz Track is only $79. When SmallBizTracks first launched last fall, our projects were one of three levels of work: Basic, Advanced , and Master. The differences were in levels of complexity or customization for the projects – and cost. The more complex or customized the work of a track, the higher the cost. It’s become apparent that most business owners, always mindful of their budget, started out with Basic tracks.
  • FEVER BEE  |  MONDAY, SEPTEMBER 15, 2014
    [Twitter] Hosting Great Events: Two Questions To Answer
    We individually reached out to Google, airbnb, Twitter, Amazon, Wikipedia, Fitbit, Facebook, Community Roundtable, Lithium, Discourse etc. 'We've recently sold out 200th ticket to FeverBee's SPRINT.    If you still want to come, you can sign up here. We're proud of this. It reflects a social-science driven approach to promoting the event. This aims to answer the two big questions prospective attendees face:  Who's going? What will I tell my boss?   Who's Going?  You get more value (and enjoy the event more) if your friends are there. 
  • SOCIALNOMICS  |  MONDAY, SEPTEMBER 15, 2014
    [Twitter] Three Ways Social Media Impacts Small Businesses
    'Most everyone is familiar with social networking sites like Twitter, LinkedIn and Facebook even if they don’t use them. Since networking sites like Twitter and Facebook are all about socializing, it creates the perfect environment for small businesses to take advantage of this type of advertising. These sites have grown so much over the last several years that they have become more than just a place for people to socialize. They’re also a very effective marketing tool that can have a big impact on small businesses. It’s Offers a More Personal Form of Advertising. Social Media
  • SOCIALNOMICS  |  MONDAY, SEPTEMBER 15, 2014
    [Twitter] The Digital Student: Take Social Media to a New Degree
    Follow them on Twitter, ‘like’ their Facebook page and connect with them on LinkedIn. Instead of just following them on Twitter, Tweet them back, ask questions and get involved. 'Small businesses use social media to grow their clientele and expand their networks, individuals use social media to keep in touch with old friends, family members and colleagues, and now, hopeful college students are able to zone in on social media to help get into the school of their dreams. Social media can also play a role in helping you decide what major you should choose.
  • CONVERSTATIONS  |  MONDAY, SEPTEMBER 15, 2014
    [Twitter] Simple and Easy
    Using a plugin to automatically send your post out to Twitter or Facebook is easy, but not simple. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'A lot of business owners are looking for easy. Some call easy, simple. Yet, simple can sometimes be hard. Easy is not always lazy. Simple and Easy are not the same, and there can be great value in both. We We use an acronym for EASY – though it’s more for the decision-making than the work or practice. ” Simple is not Easy. Writing a blog post on a consistent, frequent basis is not easy, but it is simple.
  • T2 SOCIAL  |  SUNDAY, SEPTEMBER 14, 2014
    [Twitter] 5 Blogging Worst Practices to Avoid
    Share them with us in the comments below or on Twitter ! 'Blogging is a popular activity, but there are some worst practices out there that all bloggers need to avoid. Just as there exist best practices when it comes to different activities on social media, there exist worst practices. Sometimes, knowing about the worst practices can be just as valuable as knowing what you should be doing. These are five things that bloggers often do, but that should be avoided at all costs. Some make you look deceptive or unprofessional, while others are simply in bad taste. Undated Articles.
  • PAMORAMA  |  SUNDAY, SEPTEMBER 14, 2014
    [Twitter] 8 Tips for Managing a Social Media Crisis
    Consider what happened to  DiGiorno Pizza  on Twitter. Let people vent When you respond to a social media crisis, it’s best to do so on a page you administer, such as your Twitter or Facebook profile. Follow her on Twitter at @pamdyer. Related Articles The Secrets to Tweets that Generate Engagement Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More 8 Ways to Get More Pinterest Followers. Branding Social Media Social Media Marketing Twitter PR Social media marketing 'How in the world could this have happened?!
  • CONVERSTATIONS  |  SUNDAY, SEPTEMBER 14, 2014
    [Twitter] Week in Review: Posts and Podcasts September 7 – 13, 2014
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Week in Review September 07 – September 13: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in Review: September 13, 2014 from Mike Sansone You can catch a complete review, in addition to top links to give your small business a L.I.F.T
  • TWIST IMAGE  |  SUNDAY, SEPTEMBER 14, 2014
    [Twitter] The Future Of Work
    twitter. advertisingpodcast blog blogging brand businessbook businesspodcast chessmediagroup davidusher digitalmarketing facebook google itunes jacobmorgan markzuckerberg marketingpodcast starbucks thecollaborativeorganization thefutureofwork thefutureorganization twitter 'Episode #427 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It''s not just the marketing of a business that fascinates me. It''s everything about the future of work. How will teams be structured? What will the leaders of the future look like? blogging. brand.
  • CONVERSTATIONS  |  SUNDAY, SEPTEMBER 14, 2014
    [Twitter] Sharing Economy: Leave Some Stalk for Others
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'In this new era of a  sharing economy , there is much to be said and shared for the practice of leaving room for others. The term may be new, but the practice isn’t. There was a time where the general practice of farmers was to leave a row of corn stalks standing next to the road. By leaving the stalk, there was a protection from weather and regeneration for the soil. Also, there was a potential for food for the passersby on horse or foot. The soil and the society was richer due to this practice. Thoughtography
  • CONVERSTATIONS  |  SATURDAY, SEPTEMBER 13, 2014
    [Twitter] Saturday Slides Providing a LIFT to Business Owners
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few decks on SlideShare that might help you in building a better business presence and a smoother work flow. by Ed Catmull) from Bplans.com THINK: The Top 10 Reasons Your Marketing Needs SlideShare The Top 10 Reasons Your Marketing Needs Slideshare from Stan Phelps – As a youth, Saturdays were filled with visual candy of cartoons in the morning and movie matinees in the afternoon.
  • CONVERSTATIONS  |  SATURDAY, SEPTEMBER 13, 2014
    [Twitter] The PAIN of Small Business Owners (LIFT Clips)
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. topic during discovery meetings with business owners is their pain points. While we look at making their work easier and the business better, we sometimes discover that their pain is self-inflicted. So this week, we offer four videos on self-inflicted pain and how to do or think differently.
  • ABSOLUTE PA  |  SATURDAY, SEPTEMBER 13, 2014
    [Twitter] How do you know if your launch goals are realistic?
    This doesn’t mean “I’ve got 500 facebook page likes, 300 Twitter followers and 200 email subscribers so I’ll reach my goal easily!”. 'When you promote a new service or launch a new product online, how can you tell that your launch goals – the amount of people you want to buy your ‘product’ and how much money you want to make from it – are realistic ones? Out of thin air. Especially the first time, it’s almost impossible to know what you can achieve from your launch. You’re kinda left to pluck a figure out of thin air and hope that you can reach it. Divide that number by.03. For example.
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 12, 2014
    [Twitter] Don’t “Blow” It – Plan Ahead on Marketing Campaigns
    checked out the Shop Arbor Hills Facebook page and also their Twitter feed. Nor did I find mention of their chosen hashtag on Twitter. Facebook Marketing Twitter marketing 'Last month my shoes finally decided they were not providing enough stability. My knees were returning to having nightly pain. So I grabbed a pair of tennis shoes that I had purchased on clearance. They were a reputable brand but just didn’t seem to be cutting the mustard.And I began to feel like the little pig who build his house of straw. Everything was being blown down. know I abhor them.
  • CONVERSTATIONS  |  FRIDAY, SEPTEMBER 12, 2014
    [Twitter] Best Practices for Your Online Business and E-commerce
    Follow him on  Twitter  and  LinkedIn. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Guest Post by Larry Alton Since businesses first started building websites on the Internet, marketing and optimization practices have changed in order to accommodate the evolution of technology. New methods and developments have modified how these businesses build online profiles as more efficient technology allows improved capabilities. Improving Site Design Due to the popularity of smart-enabled devices, e-commerce and general business sites need to provide mobile accessibility.
  • SOCIAL MEDIA NETWORK MARKETING  |  FRIDAY, SEPTEMBER 12, 2014
    [Twitter] The Changing Customer Service - Social Media
    Unfortunately I do come across copy paste statements still ''we are sorry please send us your email id and we will contact you soon'' - the whole page is flooded with this message specially on Twitter. 'Due to Social Media the way customers are now serviced has taken a change. This change is for the good. Previously like all other things, we have experienced the good and the bad customer service and care that was implemented. There were some corporates who managed well, while the others managed to frustrate the customers even more. They still exists. What is the change?
  • TWIST IMAGE  |  FRIDAY, SEPTEMBER 12, 2014
    [Twitter] Six Links Worthy Of Your Attention #221
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "Now we have a computer on our wrist, and sarcasm and vitriol in our feeds. But it wasn''t always this way. Here''s a 1995 promotional video for Neoglyphics - a Web design company. Watching this video a friend pointed me at made me remember just how idyllic things were, or maybe I''m just a grumpy old man. Hey kids! Get off my lawn!" It does.)
  • JEFF KORHAN  |  FRIDAY, SEPTEMBER 12, 2014
    [Twitter] Google+ Communities: Amplify Your Content In Search
    He said, “Google+ isn’t just another Facebook or Twitter. Unlike Google+, Facebook and Twitter stand alone, whereas Google+ integrates with the entire Google ecosystem. Please let your Twitter followers know about this podcast. Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. 'Listen to the Episode Below (0:34:29). Download. iTunes. Stitcher. SoundCloud. Get Weekly Marketing Updates. Discover What is New for Business. This is Episode 8 of  This Old New Business  weekly  business podcast with Jeff Korhan. This thing is different.”. Tweet this.
  • VIPER CHILL  |  FRIDAY, SEPTEMBER 12, 2014
    [Twitter] SEO and the Stock Market: How to Profit from Google Penalties
    The last resource I’m going to recommend is to follow Barry Schwartz on Twitter. 'We all know that Google updates can be highly frustrating, especially when Google are never forthcoming about exactly what changed and what you can do about it if you feel you were unfairly penalised. For some though, Google changes can slice millions of dollars off the valuation of your company. When Panda 4.0 was rolled out on May 22nd, Retail Me Not’s stock dropped 10% or in other words, Google’s change helped to wipe $170 million from their market cap in a single day. Airbnb. Airwatch.
  • CONVERSTATIONS  |  FRIDAY, SEPTEMBER 12, 2014
    [Twitter] 5 Ways to Make Your Startup Attractive for Social Media Engagement
    Follow him on  Twitter  and  LinkedIn. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Written by Larry Alton As a startup, you probably have ambition to spare, but when it comes to social media engagement you can’t depend on drive alone. Social media (SM) management is both an art and a skill, but you might not be able to squeeze a professional manager into your budget quite yet. In this case, and for all businesses, you have to start with making your company appealing for SM platforms in the first place. It doesn’t come naturally for everyone.
  • DEVUMI  |  FRIDAY, SEPTEMBER 12, 2014
    [Twitter] Facebook vs. Twitter: Which is Better for your Brand?
    'When you’re looking at a Facebook vs. Twitter comparisons in terms of which is best for your brand, the first the thing that comes to mind is which thing first came into being. Facebook has been around since 2004, while Twitter has been around since 2006. That’s an extra two years of exposure, plus Twitter doesn’t have a movie. Facebook vs. Twitter: Which is better for promoting your brand? Facebook vs. Twitter: Facebook is the big ugly gorilla in the room. Don’t worry, there are Twitter GIFs for your moving image needs too! Facebook, of course!
  • SOCIALNOMICS  |  THURSDAY, SEPTEMBER 11, 2014
    [Twitter] 3 Overlooked Ways to Integrate Social into Your Company’s Product Packaging
    If you’ve turned on a TV, browsed your Facebook or Twitter feed, or even just headed to your local convenience store this summer, you’re bound to have encountered Coke’s #ShareACoke campaign, a project that combines social media and product design at every level. Customers are intrinsically motivated to share posts about their customized bottles on social media, but the company further encourages sharing with their #ShareACoke and #SelfieSweeps hashtags for Twitter and Facebook, for which customers need only take a selfie with their bottle. Here’s how. 1) Coke. Source.
  • JEFF KORHAN  |  THURSDAY, SEPTEMBER 11, 2014
    [Twitter] 3 Tips for Increasing Network Value and Influence
    Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. 'In our connected world network influence is derived from the strength of your network, or more accurately, the collective ecosystem comprised of your on and offline networks. It’s not the size of a network that matters as much as it’s responsiveness to affecting change , which of course is only possible when the network both values and trusts you and the others within it. Weak connections are best described as followers, and to a degree, fans too. 1 – Nurture Personal Relationships. Photo Credit.
  • SOCIALNOMICS  |  THURSDAY, SEPTEMBER 11, 2014
    [Twitter] 7 Surefire Social Media Strategies for Your Business
    'Over the past decade social media have irrevocably changed the way we live and perceive life – today an average person will hardly do anything without tweeting about it on Twitter, sharing the experience via Facebook or posting a selfie on Instagram. And as a business owner, you should make use of it – what once was just a pastime turned into a powerful marketing instrument you cannot afford to ignore. Here are 7 simple strategies that will help you out: 1.     Follow a Plan. For example, set a minimum of how many posts and tweets you make every day and stick to it no matter what.
  • CONVERSTATIONS  |  THURSDAY, SEPTEMBER 11, 2014
    [Twitter] Build a Winning Business Plan: 5 Steps for Success
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'About 630,000 small businesses start up annually, according to the Bureau of Labor Statistics. Nearly a quarter fail within a year and over half close within five years. What separates the survivors? Palo Alto Software survey found that writing a business plan doubled an enterprise’s chance of success, and an Exact Software study found that businesses with plans made 20 percent more profit. Elements of a Winning Plan The Small Business Administration’s website outlines the proven essentials of a solid business plan.
  • SOCIALNOMICS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Twitter] Get Social in Promoting Your SEO Talents
    The online presence goes beyond the website, that is being notable and recognized on social media sites like Facebook, Twitter, Google+ and more; Google indexing – When consumers do an online search, having your social media pages included in the results is important. With this goal in mind, be sure your Facebook, Twitter, Google+, Pinterest and other social pages provide updated info that consumers can connect with; Share the wealth – Make it easier for visitors to your site to share your content on different social media outlets. Why Do I Need Social Media Partnered with SEO?
  • SOCIALNOMICS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Twitter] Are You Social Enough For a Successful Career?
    It doesn’t have to be just LinkedIn, but engage them on the more ‘fun’ social media pages like Facebook and Twitter, too. Friend them on Facebook, follow them on Twitter and connect with them on LinkedIn. 'More and more companies are actively engaging in social media to grow their business, scope out their competitors and hire new people to bring on board. According to popular professional social media platform LinkedIn, 81 percent of small and medium-sized businesses are currently using social media, and this number is only rising.
  • CONVERSTATIONS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Twitter] Stay in the Stable? Leave Money on the Table!
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'When you first start getting back into shape at Daily Burn , you’ll probably start off at the True Beginner stage. When your first begin blogging, it’s probable no one will be reading your blog  - truth is, your baby blog will probably be filled with baby blog messes. Really, your first everything will probably be terrible , and that’s okay. At some point in life, whether it’s at age 25 or age 45, we think we should know this stuff by now. Yeah, well – that happened at age 8, too. Small Business
  • DANNY BROWN  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Twitter] The Future of Content Part 3: with Richard Becker
    Imagine, for example, the effectiveness of Twitter if participants could move from typing to talking to video chat or from one-on-one to one-to-some or one-to-all communication simply by directing the application to a suitable display. Read more from Richard on his blog , or connect with him on Twitter , Google+ or LinkedIn. 'As content continues to become an ever-important staple for businesses of all shapes and sizes, I thought it’d be interesting to share some thoughts on what the future of content might look like. Like it or not, that is the model. They were partly right too.
  • SOCIALFISH  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Twitter] Association Social Media: The American Institute of Architects (AIA)
    Like many nonprofits, we have social networking accounts on Twitter , Facebook , LinkedIn , YouTube, Pinterest , and, our newest account, Instagram , in addition to our own site, KnowledgeNet. Twitter and Facebook are our fastest-growing networks, Instagram is our most engaging network. For instance, we know it may be challenging for our members to meet other design colleagues on Twitter so we host a monthly Twitter chat, AIA Chat, to help them connect. 1) First things first –  in what department in your organization does your role sit? Who do you report to? .
  • JACOB MORGAN  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Twitter] How To Attract the Right People With Transparent Compensation
    On Twitter, we let people know where we are; on Instagram, we show what we eat; on Amazon, we publish what we read; and with AirBNB, we even rent out our homes to complete strangers. 'This is a guest post from Jurgen Appelo who is the author of “ #Workout: Games, Tools & Practices to Engage People, Improve Work, and Delight Clients (Management 3.0)  and is one of the top top leadership and management experts in the world according to INC. asked him to share his thoughts on a topic that I find to be quite interesting, transparent compensation. We live in a different age now.
  • SOCIALNOMICS  |  TUESDAY, SEPTEMBER 9, 2014
    [Twitter] Leaders in Advocate Marketing: Q&A with Hessie Jones
    Tosca and her team built an organic community from scratch, nurtured it along the way (on both Facebook and Twitter) and never purchased ads to buy ‘Likes’ or Followers. Considering that she’s amassed over 80k genuine followers collectively on Twitter and over 450K on Facebook is testimony to how you can build community the right way. This was shared across social platforms (Facebook, Twitter, Instagram) and BuzzFeed. 'Over the past four weeks, we have sought out the best-of-the-best social media marketers for an executive Q&A. Why do you advocate for these brands?
  • PROBLOGGER  |  TUESDAY, SEPTEMBER 9, 2014
    [Twitter] How to Craft a Blog that Attracts Customers and Converts Like Crazy
    And don’t be shy, – drop her a line on Twitter or Facebook. 'This is a guest contribution from entrepreneur Natalie Sisson. So, you want to turn your blog into an online business? Congratulations, so does every other person with wifi. Now, I don’t mean to to bust your buns right off the get go, but if I’m being honest (and I always am!) then you need to know one thing: A blog that doesn’t make money is a hobby, and a hobby is not a business. The truth is, many of us don’t know what we’re doing when we’re first starting out online. It all starts by building a connection.
  • PUSHING SOCIAL  |  TUESDAY, SEPTEMBER 9, 2014
    [Twitter] A Word about The Social Media Success Summit 2014
    would spend months learning how to optimize Facebook advertising, attract new readers with Twitter, or use Pinterest and Instagram to surprise and delight my loyal readers. 'Can’t you get everything you need to know about content marketing by running a few Google searches and save some cash in the process? want to convince you that reading a few random articles online isn’t the same as focused, deliberate education. In October, Social Media Examiner will be holding it’s Sixth Annual Social Media Success Summit. The Social Media Success Summit is an online conference. But why attend?
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 9, 2014
    [Twitter] We’ve Always Done it That Way!
    Places like Facebook and Twitter, for the most part, are not ways to communicate with contractors and professional tradesman. 'I cringe when I hear someone say that phrase. Past actions will not ensure future success. Manufacturers who have this mindset are missing out on many opportunities. You literally need to think outside the box. In today’s market, there are so many other options to consider. Some may not be appropriate for you, but you have to evaluate and pick the ones that might be useful for you. Make it easy to find what they are looking for.
  • WEBBIQUITY SMM  |  TUESDAY, SEPTEMBER 9, 2014
    [Twitter] The Real Roadblock to Social Business Success
    Despite the fact that 82% of buyers say they trust a company more when its CEO and senior leadership team are active in social media, and 77% are more likely to buy from a company if its CEO uses social media (those stats themselves nearly two years old), “64% of CEOs do not use social media at all, with only 5% of all Fortune 500 company CEOs on Twitter,” according to The Guardian. 'Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. And those benefits can be considerable.
  • CONVERSTATIONS  |  TUESDAY, SEPTEMBER 9, 2014
    [Twitter] 21 Best Business Blogging Tips
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'When it comes to building a better business presence on the web, one of the topics that come up most often is blogging tips: How often to post; Length of posts; Headline writing; Curation and Copyright practices. The team at Verve has put together a playbook of sorts with 21 Blog Writing Tips From the Experts. The tips here are simple, actionable, and very high-touch, low-tech. By following these tips, you’ll be in a much better position to succeed. Check out the tips, pick one (this week) and implement.
  • WRITTENT BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Twitter] 9 Tips to Spot Amazing Article Writers
    In Twitter, for instance, simply key in “freelance writer” in the search bar, hit enter, and then select the “people” filter to ensure that the keyword is looked for only in profile descriptions, not in tweets themselves. 'Article writers – truly amazing ones who create content that will knock your visitors’ socks off – can sometimes be hard to come by, depending on your niche. If you’re currently on the lookout to hire an experienced, top-quality writer but can’t seem to find one by yourself, then you’re reading the right blog posts. Frequent Multi-Author Blogs. Let Your Visitors Know.
  • VIPER CHILL  |  MONDAY, SEPTEMBER 8, 2014
    [Twitter] 72 Hours Only: How to Become a Podcast Millionaire
    He does have 24,000 Twitter followers but that seems low for someone who gets more than 500,000 downloads of his podcast every single month. The engagement they get on Facebook and Twitter seemed to be very, very low compared to the numbers their shows are pulling in. He gets huge engagement numbers on Facebook and Twitter and is also reaching hundreds of thousands of people per month with his podcast. They’re not the kind of people who can be as easily reached on Twitter, Facebook, Google+, LinkedIn and so on. It has nothing to do with writing, however.
  • PROBLOGGER  |  MONDAY, SEPTEMBER 8, 2014
    [Twitter] Hypnotic Writing | 5 Effective Strategies To Put Your Reader In A Trance.
    You can follow his work at  The Utopian Life ,  Facebook  or  Twitter. 'This is a guest contribution from Thai Nguyen of Wantrepreneur Journey. You are getting sleepy…very sleepy…. That’s typically what comes to mind when you think of hypnosis—a stage show with some unfortunate soul doing the chicken-dance. However, those who practice hypnosis are quick to give a proper explanation. Here’s the textbook definition:  The induction of a state of consciousness in which a person becomes highly responsive to suggestion or direction. Hypnosis feeds off the psychosomatic power of words.
  • GEOFF LIVINGSTON  |  MONDAY, SEPTEMBER 8, 2014
    [Twitter] 8 Random Thoughts
    few years ago I won the top Twitter personality in DC according to a Washington Post poll (see #1 above), and called my Dad to tell him. Me, Myself and I Anonymous distractions jayson werth lebowski lists privacy responsibility security super moon the dude twitter 'Strap in, this is going to be a bit of a random wild post. All of the mentioned topics were notable but not worth full blog posts so you’re getting a bit of a mash-up. 1) Lists Don’t Matter Until You’re On One. Most folks claim that lists don’t matter until they are on one. What did that get you?”
  • CONVERSTATIONS  |  MONDAY, SEPTEMBER 8, 2014
    [Twitter] NFL: Collaboration Plus Competition
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'The early fall has always been a favorite time for the sports fan in me. The pennant races heating up in baseball and opening kickoffs in football. I’ve always preferred baseball as a fan, and also as small parts of a career ( coach and administrator ). One thing that has always impressed me about football more so than baseball is the league and ownership having a collaborative spirit amid and around the competition. Shared Local Revenues. Shared Television Revenues. Scouting Combines. “We” Wins. Click Here!
  • T2 SOCIAL  |  SUNDAY, SEPTEMBER 7, 2014
    [Twitter] 2014 Social Media Dictionary [INFOGRAPHIC]
    Tell us what you have learned from this social media dictionary either in the comments below or on Twitter ! 'There are a few important terms with which every social media marketer should be familiar. Luckily, they can reference the social media dictionary. There are always new buzz terms and hot topics that seem to be making their way through the world of social media marketing. Luckily, Adestra has put together the social media dictionary for this year that captures a lot of those hot button terms and explains exactly what they mean.
  • PAMORAMA  |  SUNDAY, SEPTEMBER 7, 2014
    [Twitter] 20 LinkedIn Mistakes That Turn Off Potential Customers
    It’s an easy-to-use portal that facilitates the exchange of ideas whose primary purpose is to cultivate professional relationships, and its mentality and etiquette are vastly different than on Twitter and Facebook. Follow her on Twitter at @pamdyer. Related Articles Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More The Secrets to Tweets that Generate Engagement Facebook’s Organic Reach Decline: How to Respond in 4 Steps. 'Are you getting good results on LinkedIn? The professional social network is a force to be reckoned with.
  • CONVERSTATIONS  |  SUNDAY, SEPTEMBER 7, 2014
    [Twitter] Week in Review August 31 – September 6, 2014: Posts and Podcasts
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Week in Review August 31 – September 06: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks Daily Podcasts. The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. You can catch a complete review, in addition to top links to give your small business a L.I.F.T by subscribing to  Whistle Stops Weekly  email newsletter. Consider leaving a comment!
  • CONVINCE & CONVERT  |  SUNDAY, SEPTEMBER 7, 2014
    [Twitter] Which Social Network is Your Pro Sports League [infographic]
    » Social Media Strategy facebook linkedin pinterest pro sports social networks twitter 'This is a happy day, as NFL football is BACK. With eyes wide open to its warts and deficiencies, including my personal belief that the league is headed for a major decline in popularity (I rant about that in this Jay Today video), I can’t disguise my delight that I can again waste indefensible portions of my time following my woebegone Cardinals and the players on my sons’ three fantasy teams. no fantasy for me any more – too much travel was killing my ability to work the waiver wire.
  • TWIST IMAGE  |  SUNDAY, SEPTEMBER 7, 2014
    [Twitter] Everbody Writes
    twitter. advertisingpodcast annhandley blog blogging brand businessbook businesspodcast ccchapman clickz contentmarketing contentrules davidusher digitalmarketing entrepreneurmagazine everybodywrites facebook google itunes marketingpodcast marketingprofs twitter 'Episode #426 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When everybody is writing, it can be challenging to find good writing (let alone, great writing). Ann Handley is a great writer. Don''t believe me? Just start reading her blog. Chapman ), Content Rules. blogging.
  • CONVERSTATIONS  |  SUNDAY, SEPTEMBER 7, 2014
    [Twitter] Individual Commitment to a Group Effort (Thoughtography)
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Coach Vince Lombardi said, “Individual commitment to a group effort — that is what makes a team work, a company work, a society work, a civilization work.” ” In football, you have individuals, that combine efforts to a corps, that make up a unit, that form a team. guard as part of the line as part of the offense which is a unit of the team. In various business, similar divisions combine efforts. Individual Commitment to a Group Effort. Photo on Flickr by SteelCityHobbies. Consider leaving a comment!
  • TWIST IMAGE  |  SATURDAY, SEPTEMBER 6, 2014
    [Twitter] Six Links Worthy Of Your Attention #220
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "I just came back from two weeks at Burning Man. While there, I got a pretty serious infection in my arm that needed medical treatment. So I learned all about Rampart, the emergency medical services on the Playa. They''re run by the Humboldt General Hospital and a team of volunteers. They''re amazing. And they work in insanely adverse conditions.
  • CONVERSTATIONS  |  SATURDAY, SEPTEMBER 6, 2014
    [Twitter] Creative, Improvisational, Focused, Quick (LIFT clips)
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. Learn: Find Your Own Creativity and Passion with Sir Ken Robinson. Can''t see the video in your RSS reader or email? Click Here! Creativity and Passion are in you, find it and let it work for you. Play). Improve: The World is Open for Play. Can''t see the video in your RSS reader or email?
  • JANET FOUTS  |  FRIDAY, SEPTEMBER 5, 2014
    [Twitter] Why people don’t get Google+
    like to say Google+ combines the best of Twitter and Facebook on one network. The quick link or the witty comment shared on Twitter has the shelf life of maybe a couple of minutes before it’s buried in the Twitter stream. Twitter chats help contextualize Tweet conversations, but even they fade away away afterwards and everything is discovered out of context. 'Google+ is a great social network. can’t count the number of people I’ve said that to and they didn’t really believe me. Google+ is worth the effort. But nobody uses Google+.
  • TWIST IMAGE  |  FRIDAY, SEPTEMBER 5, 2014
    [Twitter] What My Podcast Is Not
    don''t see that sort of stuff happening on Twitter and, personally, I don''t feel much substance coming out of people''s Facebook feeds. twitter. audio businessbook businessthinkers businessthinking conversation criticism ctrlaltdelete facebook harvardbusinessreview huffingtonpost incmagazine interview marketing marketsareconversation personaldevelopment podcast podcaster podcasting publishing radio socialmedia talkradio thecluetrainmanifesto twitter write 'I can run off at the mouth quite a bit. especially, if you let me. like to talk. like to write. It''s what I do.
  • SOCIALNOMICS  |  FRIDAY, SEPTEMBER 5, 2014
    [Twitter] How to Make Social Media Interesting for Niche Companies
    For instance, Pegasus Health a company specialising in horse supplements recently made a blog post about the appropriate use of Twitter in the riding community. 'We’ve all heard about the supposed miracles social media can work for a company, the statics support the hype with 87% of SME’s claiming social media has helped their business. But in reality is social media applicable for every business type? Various companies have managed and by following a few simple principles most companies can create exciting content no matter what product/service they offer. Put the Time in.
  • SOCIALNOMICS  |  FRIDAY, SEPTEMBER 5, 2014
    [Twitter] Grow Your Twitter Following- Do Followers Matter?
    'It has been said that we place way too much emphasis on the topic of Twitter followers. Often when working with businesses on their social media campaigns, they ask me how they can get more Twitter followers. You can talk to people on Twitter using the @ without following them and you can follow hashtags and jump into related conversations without following all the people involved in the conversations. Most people who use Twitter regularly these days do so with apps or tools to make it easier to communicate this way. Featured Twitter It is a status symbol.
  • JEFF KORHAN  |  FRIDAY, SEPTEMBER 5, 2014
    [Twitter] Facebook Marketing: Attracting Your Ideal Audience
    Please let your Twitter followers know about this podcast. Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. Tom Peters and Robert Waterman, authors of In Search of Excellence Blogging Community content marketing Marketing Mobile Online Marketing Podcast Selling Small Business Social Business Social Media Technology advertising attraction digital marketing engagement Facebook Facebook Marketing Google Ideal Audience Itunes Jeff Korhan Like Button Marketing Podcast Marketing Speakers Mike Gingerich social media Stitcher Twitter Download Audio. iTunes.
  • CONVERSTATIONS  |  FRIDAY, SEPTEMBER 5, 2014
    [Twitter] To Lead Your Team Effectively, Lead Them To Success
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Guest Post by Sophie Eagan. Being a team leader can be an exciting role and bring with it great new challenges to overcome and problem solve. Not everyone is cut out to be a leader. truly believe only a handful of people actually have it in them. What I mean by it is the ability to solve problems quickly whilst boosting the moral of the team at the same time! In order to lead your team effectively – lead them to success. Boosting the moral is an important quality that every leader must have. What is the goal of the team?
  • BRASS TACK THINKING  |  FRIDAY, SEPTEMBER 5, 2014
    [Twitter] Why Social Media Engagement Numbers Suck (And What We Should Really Worry About)
    Forget all about Facebook or Twitter or any specific “social network” for a minute and think about what social means in practice. 'It’s not really a new topic, but it keeps cropping up. Social media “engagement” numbers and “conversations” just aren’t living up to expectations. This recent article on VentureBeat  focuses on Facebook’s dwindling organic reach and paltry commenting and sharing activity, citing some research from Forrester that says that engagement is pretty abysmal overall for big brands (this is important, more on this later). What’s going wrong here? The end.
  • DANNY WHATMOUGH  |  FRIDAY, SEPTEMBER 5, 2014
    [Twitter] ICYMI – Twitter algorithm, Snapchat push notifications
    Twitter revealed that it might launch an algorithm for the newsfeed in 2015. Twitpic is to close following a Twitter trademark row. Car brand Acura lets you customise your own car all through Twitter Cards. Twitter vending machines are nothing new, but at a bus stop …? 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Facebook rolls out a new event ad unit. Snapchat adds push notifications for Stories. Campaigns. icym
  • SOCIALFISH  |  FRIDAY, SEPTEMBER 5, 2014
    [Twitter] [Cool Infographic Friday] How Will You Deal With Your Digital Afterlife?
    How Smart Nonprofits Do Blogger Outreach Right [Cool Infographic Friday] The History of Social Collaboration [Cool video Friday] How to keep us safe inside Twitter. 'I find this fascinating, if a little uncomfortable to think about. “ In a recent poll only 20% of UK adults admitted to having given though to what will happen to their social profiles after they die. Of this group there was quite a divide in how they would want their profiles to be maintained after they have died. Have you considered what your preference would be?” . ” . Read more here. More like this.
  • CONVERSTATIONS  |  FRIDAY, SEPTEMBER 5, 2014
    [Twitter] Three Reasons Relocating your Business Makes Sense
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Guest Post from  SocialMonsters. When you first opened your company, you found the perfect office space in a great neighborhood filled with people who were eager to give your business a try. Over time, your business has grown quite nicely and so has your workforce. On the other hand, the neighborhood has changed a bit and has you thinking: maybe it’s time to relocate. The following three reasons can help you decide if it’s time to move your company: You need more space. You want to save money. Consider leaving a comment!
  • LAUREL PAPWORTH  |  THURSDAY, SEPTEMBER 4, 2014
    [Twitter] The Rise of Trollmarketing and Trashtweeting on Business Social Media
    Post this question up on your personal Facebook profile or Twitter account: Hey guys I’m thinking of getting a new phone. 'Using trolling as a marketing campaign on social media. Advertising used to be so polite. Well except when it wasn’t. When Apple ripped into IBM with the Superbowl 1984 Ad, it was a shocker to the world. And unusual. Today it seems that every brand voice is experimenting with being obnoxious to get those much needed eyeballs that wander the ‘net lost in the Attention Economy. Dissing competitors is du jour. What’s up with that? Or a Coke.
  • TWIST IMAGE  |  THURSDAY, SEPTEMBER 4, 2014
    [Twitter] Everything Is Digital
    The fastest growing demographic on Twitter is the 55-64 year age bracket. twitter. businesschallenge businessleaders businesstransformation cablenetwork communications customerexperience digital digitaladvertising digitalbusiness digitalchannel digitalproducts digitalservices digitalstrategy digitaltechnology ecommerce facebook forrester forresterresearch kpi marketing mobile mobileapp socialmedia technology twitter webanalytics website youtube 'Digital is everything. Are you listening? piecemeal strategy of bolting on digital channels or methods is no longer sufficient.
  • LOUIS GRAY  |  THURSDAY, SEPTEMBER 4, 2014
    [Twitter] Striving for Streams of Serendipity or Inbox Zero?
    When we log in to Twitter , Facebook , Google+ or anywhere else, we pretty much know what we''re going to get. This can be "Friend of a Friend" content, like we saw back in early 2008 when FriendFeed first introduced the feature, or more recently, items that your friends on Twitter have retweeted or favorited, that Google+ friends have +1''d or Facebook friends have Liked. In 2014, Twitter is a lot bigger than FriendFeed was six years ago. Techmeme debates the Twitter favorite bumps. Twitter should see higher engagement, higher relevance and more clicks.
  • CONVERSTATIONS  |  THURSDAY, SEPTEMBER 4, 2014
    [Twitter] Outbound Links: Resource or Stamp of Approval?
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'If you have outbound links, the site you are linking out to should always include quality and relevancy to the content you’re linking out from. The same can be said for your inbound links (links to your own stuff). Outbound links are hyperlinks pointing to places or pages that do not reside on your site. When we coach small business owners on their blogging practice, one of the key tips is At Least One Link Out  (this is also an example of an internal link).  The quality of their work. Whether they are good people.
  • SOCIALFISH  |  THURSDAY, SEPTEMBER 4, 2014
    [Twitter] Association Social Media: American Veterinary Medical Association (AVMA)
    We’re on Facebook , Twitter , Google+ , YouTube , LinkedIn , and Instagram. We have  seven Twitter feeds  at the AVMA, but @ AVMAvets  is our main feed and the other feeds are dedicated to specific topics (pet food and product recalls, job classifieds, disaster response, etc.). handle the bulk of the posting on Facebook and the @AVMAvets Twitter feed. For example, our Twitter audience is interested in general animal and veterinary news stories, but they also tend to be more interested in science news or stories related to the more technical aspects of veterinary medicine.
  • CONVERSTATIONS  |  THURSDAY, SEPTEMBER 4, 2014
    [Twitter] Insights From the First 3 Months of Daily Podcasts #SBTDshow
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'When I first launched  daily podcasts  for Small Biz Tracks , I knew what I thought about the format as both a listener and a show host. hoped that our customers, readers of this site, and listeners of business podcasts would like it, too. Initial Goals. didn’t really have a goal to reach certain numbers quickly, though we’re already getting as many daily listeners to the podcast as we have daily readers of ConverStations. So far, so good. Production. The equipment I’ve used most has been. Recordium. Audacity.
  • MYRLAND MARKETING  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Twitter] I Might Have To Smack You If You Do This On LinkedIn
    know it happens on Twitter, as well as buying Likes on Facebook Pages. 'I’m not naive. I’ve seen my share of rotten business practices, along with many good ones, some even great. I’ve witnessed people who try to do good, and plenty who seem to specialize in doing the opposite. Teaching marketing, and social and digital media for the past umpteen years, I’ve seen plenty of people try to find the easiest and quickest shortcuts around doing actual work to grow their business. In rare cases, this type of efficiency can be good. Others, not so good. C’mon! .
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Twitter] Bank Marketers: Be As Smart As Amazon
    Learn more about Martha , or connect with her on LinkedIn or Twitter. Learn more about Martha , or connect with her on LinkedIn or Twitter. Learn more about Martha , or connect with her on LinkedIn or Twitter. 'I am asked frequently by clients and students to give an example of the marketer I most admire for using the insights and technology available to them – and I keep returning to Amazon.com. Notwithstanding their sharp elbows with manufacturers and publishers, they create a consumer experience that markets itself. Recognize Me. Recommend Something Relevant.
  • CONVINCE & CONVERT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Twitter] How to Make a Successful YouTube Channel
    We can go on Twitter, Facebook, YouTube, and other networks to see firsthand global events in real time – not minutes or days later like in traditional media – whether it’s the Arab Spring protests or the Pope giving mass or concerts of our favorite artists. 'There is no doubt that the Internet overall and social media specifically have made the world a smaller place. Videos and YouTube Play a Huge Role in Social Media Marketing Underneath this uber trend of social media as a global news. Read the whole entry.
  • IDACONCPTS  |  TUESDAY, SEPTEMBER 2, 2014
    [Twitter] Online Marketing 101 for Entrepreneurs
    From Facebook to Twitter, worldwide conversations are made famous on this virtual platform. Social platforms, such as Twitter, have specific pages noting trending topics. 'When you’re a struggling entrepreneur, your business takes over your world as you try to boost your brand and broaden your customer base. Past entrepreneurs used to rely on traditional marketing, such as billboard or newspaper advertising, but today’s platform resides squarely on social media. You simply need to get your business into the online discussion world with a few key strategies. Takeaway.
  • SOCIALNOMICS  |  TUESDAY, SEPTEMBER 2, 2014
    [Twitter] How to use Linkedin to get your next job
    This is a very exciting prospect and I can only imagine the outcry if Twitter and Facebook followed suit. 'In a tough economy, finding work placements and getting yourself out there can be hard work. Making yourself visible online can certainly boost your employment opportunities and this means being socially active on Linkedin. Linkedin is the free online social network for work professionals. It is the ultimate online stage for self-promotion – a way to showcase your previous work experience and present yourself as a strong work candidate. Update your profile. Apply for jobs.
  • DEVUMI  |  TUESDAY, SEPTEMBER 2, 2014
    [Twitter] New Pinterest Analytics Dashboard Tools: How to Use Them
    It has taken some time to turn almost all the marketing dollars away from Twitter and Facebook, but your time to market on Pinterest is now. 'Pinterest has huge potential as a social media marketing platform. The new Pinterest Analytics dashboard will make this even more obvious, and help business accounts on Pinterest thrive. New Pinterest Analytics – Go beyond basic demographics. It’s hard to argue that Pinterest isn’t a female dominated demographic. Claims of around 92% of all pins being done by women, and 80% of all users being women , are common statistics. reach. repins.
  • DANNY BROWN  |  TUESDAY, SEPTEMBER 2, 2014
    [Twitter] Why We Shouldn’t Confuse Real Time Marketing with Data Driven Marketing
    Oreo Cookie famously took advantage of it with a quick creative that they posted on Twitter. 'When I was a teen, back in the 80′s – yes, I’m old – there was this bakery just off my local high street. It was a family-owned bakery, and had a mix of fancies, pastries, bread and sweets (candy, in North America). While the goods being sold were a great mix, and kept the bakery successful, it was what the owner did to keep it that way that interested me (and probably instilled the first concept of marketing to my subconscious). Nothing new there. Royal weddings? Check.
  • ENGAGE  |  TUESDAY, SEPTEMBER 2, 2014
    [Twitter] Video Storytelling Made Fun—And Easy
    Once selected, you could share through Facebook, Twitter, email, an instant message or a URL link. 'I have great appreciation for the art of animated video storytelling. The combination of graphics, audio and movement is exciting and a nice departure from static design. Videos are an effective way for a company to get their message across and captivate their audience. According to a 2013 study from ReelSEO , 82 percent of marketers confirmed that video marketing had a positive impact on their business. It’s a free app that is currently available only for the iPad. Really! Here’s How.
  • CONVERSTATIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Twitter] Fantasy Football: The Conversation Station of the NFL
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'I don’t “play” fantasy football, but I know many who do. At this time of the year, it’s on the lips, minds, and hearts of many men and women as the NFL season is about to kick-off. There was a time, in the early days of fantasy sports, that the league would not dignify or validate the reality of the fantasy – and in some early cases battled against it. However, the league and teams got smart. Fantasy football is a big part of the conversation outside of the product of what happens on the field.
  • CONVERSTATIONS  |  MONDAY, SEPTEMBER 1, 2014
    [Twitter] Getting Comfortable With Crap Doesn’t Mean Satisfied
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'A lot of business owners I talk with want to start on that project or this next to-do item, but they often get “ cooked in the squat ” (watch Zig for explanation). They have plenty of excuses and reasons that sound good, but really these excuses are crutches preventing them to get going (and keep growing). wonder sometimes if perfectionism is the core problem, but even that might be an excuse. Give yourself permission to be crap. Striving for a higher standard. It’s all learned. Become comfortable with crap.
  • CONVERSTATIONS  |  SUNDAY, AUGUST 31, 2014
    [Twitter] Week in Review August 24 – August 30, 2014: Posts and Podcasts
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Week in Review August 24 – August 30: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks Daily Podcasts. The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in Review: August 30, 2014 from Mike Sansone. You can catch a complete review, in addition to top links to give your small business a L.I.F.T Return Hither.
  • CONVERSTATIONS  |  SUNDAY, AUGUST 31, 2014
    [Twitter] Hang Around Smiling People Often (HASPO) #Thoughtography
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'We talk a lot about how finding focus leads to finding better flow. Smiles are like an additive to your inner fuel tank and one of the more contagious ingredients of life. That’s why we always suggest to Hang Around Smiling People Often (HASPO). Work works better with smiles. Stay contagious and courageous. Photo on Pixabay by Ben_Kerckx. Hang Around Smiling People Often (HASPO) #Thoughtography is a post from: ConverStations. You just finished reading Hang Around Smiling People Often (HASPO) #Thoughtography !
  • TWIST IMAGE  |  SUNDAY, AUGUST 31, 2014
    [Twitter] The Imperative Of Hope
    often think about the Six Pixels of Separation blog, then the podcast and then my Facebook and Twitter feed. twitter. 1984 anxiety blog content depression digitallegacy documentary facebook georgeorwell happiness hope instagram podcast publishing robinwilliams socialexperiment stories thehappinesstrap twitter 'How are you feeling these days? Facebook is a fascinating social experiment. Post Robin Williams , I feel a steady stream of people dealing with anxiety and depression coming forward to tell their story. It becomes a digital legacy. Thinking about our kids'' kids.
  • TWIST IMAGE  |  SUNDAY, AUGUST 31, 2014
    [Twitter] Laughing All The Way To The Bank With James Altucher
    twitter. advertisingpodcast bitly blog blogging brand buddymedia businessbook businesspodcast comedian comediansincarsgettingcoffee comedy davidusher digitalmarketing facebook google itunes jamesaltucher marcmaron marketingpodcast salesforce standupcomedy thealtucherconfidential thepowerofno twitter wtfpodcast 'Episode #425 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. got a strange email from James Altucher a while back. It was all about stand-up comedy. His bio is an impressive one. Enjoy the conversation. bitly. blogging.
  • BRASS TACK THINKING  |  SATURDAY, AUGUST 30, 2014
    [Twitter] How I Balance Personal and Professional Online Today
    On Twitter , I’m kind of an amalgam. To be honest, it’s an ever-changing battle for me, deciding what’s okay to post on Twitter or not. For the most part, feedback from Twitter friends has always been that they like that I’m more personable and accessible, so I try to keep it that way by not making myself just an RSS feed of marketing articles. have formed great friendships through Twitter connections over the years, so this is a bit of a gut-feel thing for me and always has been. Earlier if you count much more nerdy things. So here goes.
  • CONVERSTATIONS  |  SATURDAY, AUGUST 30, 2014
    [Twitter] Business Can Be Funny Business (TV Clips)
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 's we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Sometimes, Sometimes, Hollywood can present the operations of a business as a funny business. Often, there is truth in humor. Here are four funnies for your weekend. Best of The Office Pranks. Can''t see the video in your RSS reader or email? Click Here! Launching a Start-Up? There May Be Haters! Can''t see the video in your RSS reader or email? Click Here! Click Here! Click Here! Subscribe today.
  • BLUE FOCUS MARKETING  |  SATURDAY, AUGUST 30, 2014
    [Twitter] What is a Brand, and why does it matter? New @DavidAaker Book #branding
    To learn more about Aaker on Branding , pick up his book or follow him on Twitter ! 'Now on his ninth book, marketing and branding expert David Aaker (@ DavidAaker ) hardly needs any introduction. Indeed, Aaker has contributed so much so often to the topic of branding that, by his own admission, getting through it all can be “a bit overwhelming.” Enter Aaker on Branding: 20 Principles That Drive Success , a book designed to be both a standalone guide to the current branding landscape and a consolidation of ideas forwarded in his previous works. But how do you make your brand shine?
  • SOCIALNOMICS  |  SATURDAY, AUGUST 30, 2014
    [Twitter] 10 Ways to Land Your Next Job Through Social Media
    Simple things such as checking your Facebook privacy settings to ensure that anything too personal isn’t visible, making sure your Twitter stream isn’t filled with obscenities and doing a quick Google search for your name to see if anything that might deter an employer shows up can make a big difference. Even if your employer doesn’t check your Twitter account, the act of posting valuable information makes you more resourceful and knowledgeable. 'Social media has revolutionized the way job seekers can find new opportunities. PREPARING FOR YOUR JOB SEARCH.
  • CONVERSTATIONS  |  SATURDAY, AUGUST 30, 2014
    [Twitter] Identify, Expand, Organize, and Rethink Your Business (LIFT Clips)
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. Learn – How to Identify an Opportunity and Launch Your Business. Can''t see the video in your RSS reader or email? Click Here! Improve – Expanding Our Perception (Improving Our ‘Now’). Can''t see the video in your RSS reader or email? Click Here! Click Here!
  • TWIST IMAGE  |  FRIDAY, AUGUST 29, 2014
    [Twitter] Six Links Worthy Of Your Attention #219
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "This is the sort of thing the Internet is great at. How military gear has changed as a result of technology and how we fight wars, for the last thousand years." " (Alistair for Hugh). The $5 Logo - The Folyo Notebook. "Can you get a well-designed logo for five dollars? The answer? " (Alistair for Mitch). " (Hugh for Alistair).
  • SOCIALNOMICS  |  FRIDAY, AUGUST 29, 2014
    [Twitter] Hospitals Operating with a More Social Approach
    Through Facebook and Twitter, they can send important, new information to a wide range of patients. Hospitals can cut costs with sending information via Twitter, Facebook or other forms of social media. 'When many of us think of social media, we think of teenagers sending pictures and snarky remarks, or middle-aged women planning high school reunions and sharing their kids’ latest achievements. However, there is much more to it. Most businesses these days would be at a loss without social media; it’s a huge marketing facet and one that opens a great informative forum.
  • CONVERSTATIONS  |  FRIDAY, AUGUST 29, 2014
    [Twitter] Voice of Customer (VoC) Metrics for Small Business
    You can follow Trevor on Twitter or find him in the dog park with his four-legged best friend, Griswold. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Guest Post by Trevor Grey. One thing that I found common with all of my clients was that although their prerequisites were different, they were all looking to launch a VoC program but felt uncertain about the key metrics they should be using. Before they shared their goals with me, I had one piece of advice for all of them, which was not to feel tempted to mimic another company’s Voice of Customer program or metrics.
  • DANNY WHATMOUGH  |  FRIDAY, AUGUST 29, 2014
    [Twitter] ICYMI – Facebook Videos, Hyperlapse, Google Authorship Demise
    Twitter expands ads programme to twelve new countries. tricky week for Macmillan as they are reprimanded on Twitter after jumping on the Ice Bucket meme. Twitter has opened up its Analytics Dashboard to everyone. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Comparethemarket runs first video ads on Facebook. Facebook is cracking down on clickbait headlines. Instagram rolls out new analytics to all advertisers. Campaigns. icymi
  • CONVINCE & CONVERT  |  FRIDAY, AUGUST 29, 2014
    [Twitter] Why Research Is Key to Improving Your Social Media Marketing
    » Social Pros Podcast brand communities content creation content marketing digital marketing social media Social Media Marketing Social Pros twitter 'Tweetable Moments There’s no stop button in social media. marjijsherman Tweet This A New Perspective Marji Sherman joined Kohler last year as their first hired social media expert. This allowed her to come in to a clean slate that she could configure how she saw fit, but it also meant winning the hearts and minds of her colleagues. “ Social media is very visible to everyone within the company,” Marji points out.
  • CONVERSTATIONS  |  FRIDAY, AUGUST 29, 2014
    [Twitter] Social Media Can Boost Your Subscription Business: Here’s How
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Guest Post from  SocialMonsters. Businesses that sell a service via recurring or subscription billing have an ongoing operations and revenue stream to promote and maintain. solid social media marketing plan can position a subscription business like this to grow exponentially and extend promotional reach with online engagement and community building. What Type of Businesses Sell Subscriptions? It’s not difficult to set up a monthly subscription billing model for products and services. It also showed that 80 percent of U.S.
  • JEFF KORHAN  |  FRIDAY, AUGUST 29, 2014
    [Twitter] Social Business: Managing Relationships to Build Personal and Business Brands
    Learn more about Nimble Social CRM at Nimble.com  and on Twitter at @nimble. The best way to reach Jon is on Twitter at @jon_ferrara. Please let your Twitter followers know about this podcast. Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. 'Listen to the Episode Below (00:37:05). Download Audio. iTunes. Stitcher. SoundCloud. Get Weekly Marketing Updates. Discover What is New for Business. This is Episode 6 of  This Old New Business  weekly  business podcast with Jeff Korhan. Then listen in on my conversation with Jon Ferrara. Key Take-Aways.
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