• ARI HERZOG  |  TUESDAY, FEBRUARY 9, 2016
    [Twitter] Twitter: Why I Follow 500% More Than 1 Month Ago
    This Twitter screenshot shows my follower to following ratio during the initial weeks of 2016. Why My Twitter Network is Increasing. Related Stories Meet 7 Twitter Influencers Who Follow Millions Unfriend, Defriend, Kill Your Friend 3 Decembers of Twitter Data. Media metrics TwitterCourtesy of third-party analytics , you can see a marked increase in the number I follow and a slight increase in the number following me. The “dip” of followers is intentional as those are forced unfollows, a concept I discovered last year. Thanks for reading.
  • SOCIALNOMICS  |  TUESDAY, FEBRUARY 9, 2016
    [Twitter] Apple’s Tim Cook Gets Crushed for Terrible Super Bowl Pic
    Twitter users have been cracking some “shot on iPhone” jokes, while another said “someone should upgrade him to the 7+ so he has some image stabilization.” What to say to your friend that doesn’t know how to use photo filters… You are in good company. Apple CEO Tim Cook is the newest member of the Bad Photo Club. Cook attended Super Bowl 50 … yep stopped using Roman Numerals since we not smat… for those about to appear on Jeopardy it’s L for 50. While at Super Bowl L, Cook snapped a picture of the action. See pic below. Souce Tech Crunch). Steps. 1.
  • SOCIALNOMICS  |  TUESDAY, FEBRUARY 9, 2016
    [Twitter] Social Media User Statistics 2016
    Facebook, Instagram, Twitter, YouTube…the list of social media networks goes on. Twitter | 325 Million. 8. Facebook Social Media Social Networks Socialnomics Twitter statisticsJust how many people are using these social networks? Global Media Insight broke it down for us with this infographic. Monthly Active Users. 1. Facebook | 1.609 Billion. 2. YouTube |  1+ Billlion. 3. WhatsApp | 950 Million. 4. Google+ | 440 Million. 5. Instagram | 430 Million. 6. LinkedIn | 420 Million. 7. Tumblr | 230 Million. 9. Pinterest | 110 Million.
  • SOCIALNOMICS  |  TUESDAY, FEBRUARY 9, 2016
    [Twitter] Get Your Social Game Ready for the Internet of Things
    Responsiveness : When people ask questions on Twitter or Facebook, be sure to answer them! Welcome to the Internet of Things. Even as social is becoming just another fact of life for both consumers, brands, and marketing pros, a new wrinkle is starting to emerge. There is already an acronym for the new game-changer:  IoT, or Internet of Things. Healthier Social Conversation. This last example is perhaps the most important one, because as the market for health and fitness wearables grows, it creates a whole new kind of demand and expectation among consumers. Keep Up, or Be Left Behind.
  • CONVINCE & CONVERT  |  TUESDAY, FEBRUARY 9, 2016
    [Twitter] New Research Shows How Fast Companies Have to Be in Social Media
    Facebook is Far More Important for Customer Service Than Twitter. Haters who complain on Twitter are the most satisfied with response time: 88 percent of complainers who receive a reply on Twitter are happy with the speed of that reply. This may be because many businesses have come to view Twitter as a primary customer service vehicle, and have assigned significant resources to the channel. Certainly, Facebook has far more users than Twitter, which may partially explain the difference in usage. Image via BigStockPhoto.com. In every channel. Every time.
  • CONVINCE & CONVERT  |  TUESDAY, FEBRUARY 9, 2016
    [Twitter] How Publix Loves Their Customers in Social Media
    million Facebook fans, 193k Twitter followers, and 13.3k Kandi Steiner on Twitter: @KandiSteiner. Publix Super Markets on Twitter , Facebook , Instagram , YouTube , Pinterest. Social Speed Dating. Social media can seem like a never-ending round of speed dating. Every day/hour/minute/second can be filled with new people with whom you need to forge a relationship from (near) scratch. This ongoing cycle can be a lot for any business to manage, let alone a franchise with multiple locations across the country. She has helped grow their social presence to a whopping 2.5
  • SOCIALNOMICS  |  MONDAY, FEBRUARY 8, 2016
    [Twitter] How Can Social Media Be Useful For Students?
    Social networking sites like Facebook, and Twitter are usually viewed as a way to pass the time or stay connected with family and friends. Twitter Feed : Twitter can be a quick way to tweet announcements and reminders as well as real-time information on project deadlines. Twitter provides students a convenient platform to interact with others by tweeting questions or comments. By following the Twitter account of experts, students can get more about what is happening in the world around them. Furthermore, students are using social media sites during class time.
  • SOCIALNOMICS  |  MONDAY, FEBRUARY 8, 2016
    [Twitter] Let Social Media Care for Your Parents
    As the following article looks at, that’s why it’s important to follow participating retirement communities and assisted living facilities on sites like Facebook and Twitter. If your parents are heading into retirement, then it’s important to find them a quality retirement community. Fortunately, social media is the perfect place to start researching retirement homes and elderly care facilities in your area. With social research in mind, here are just a few ways social media can assist you in your parent’s retirement process: Reach Out to Social Audiences.
  • YMARKETINGMATTERS  |  MONDAY, FEBRUARY 8, 2016
    [Twitter] Social Media Updates January
    Twitter. Twitter Introduces Conversational Ads : Now it’s easier than ever to enhance your brand influence and extend the presence for your business in Twitter. The first month of 2016 is behind us and we’re already in February! There have been some important social media updates in January. These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. Facebook. Read more detailed information from Social Media Examiner. Snapchat. Skype.
  • SOCIALNOMICS  |  MONDAY, FEBRUARY 8, 2016
    [Twitter] Most Talked About Super Bowl Ads of 2016
    Debating whether it’s terrifying or funny, this ad was trending on Twitter most of the night. With Super Bowl 50 comes with what some would argue are more important than the actually game – the ads. With a 30 second ad spot going for up to $5 million, it’s go big or go home. Here are the most talked ads from Super Bowl 50: Budweiser | #GiveADamn. Helen Mirren slams drunk drivers in this PSA.  “If your brain was donated to science, science would return it” aka everyone’s new favorite insult. Mobile | Restricted Bling. Heinz | Wiener Stampede. It’s a puppy?
  • MYRLAND MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Twitter] Will The Real Super Bowl Advertisers Please Stand Up? #SB50 #SuperBowlAds
    You probably had your favorites…or maybe only one or two of them judging from the reaction on Twitter and Facebook during the game. If , however, you began teasing us with digital messages on Twitter, Facebook, LinkedIn, SnapChat, Periscope, or in traditional spaces like print, outdoor, TV, radio and others, then you can win. She is a frequent LinkedIn, Twitter & Facebook trainer, as well as a content marketing specialist. It’s over. Super Bowl 50 is now a part of history. Living in Indianapolis, I am very happy for Peyton Manning. Enough About The Game!
  • SOCIALNOMICS  |  MONDAY, FEBRUARY 8, 2016
    [Twitter] How to Create a Social Media Campaign That Can Get You 100% Social Engagement?
    billion Monthly active Facebook users , 316 million Monthly active Twitter users, 380 million users on LinkedIn, More than 1 billion YouTube users, 300 million Monthly active Instagram users, and. According to a report by Statista.com, there will be around 2.13 billion social media users worldwide in 2016. And a fair share of these social media users are your prospects and target audience. Quite obviously, it makes sense for you to devise a strategy to engage these users on social media platforms. Naturally, users have become desensitized towards articles, blogs, white papers, etc.
  • GEOFF LIVINGSTON  |  MONDAY, FEBRUARY 8, 2016
    [Twitter] RIP Spammy Twitter Marketers (#RIPTwitter)
    A Twitter meme — #RIPTwitter — took the social network by storm over the weekend. Users complained about a rumored change from a traditional Twitter user feed to an algorithmic-sourced feed next week. The algorithm would source the most popular stories in people’s Twitter feeds. The meme was so overpowering it caused founder and current CEO Jack Dorsey to make a statement and allay concerns: Hello Twitter! But in reality, would an algorithm really kill Twitter? I don’t think so. We never planned to reorder timelines next week. to 5 p.m.,
  • CONVINCE & CONVERT  |  MONDAY, FEBRUARY 8, 2016
    [Twitter] What Agile Content Marketing Means for Your Business
    To learn more about agile content marketing, visit the Agile Marketing Blog , follow @rsmartly on Twitter, or check out “ The X Factor: Creating Better Content Though Agile.” There it is, hanging on the wall, staring us down—its massive, white face with a blank, squeaky-clean stare. Sitting in its shadow, we spitball and brainstorm while leaning back into the most ergonomically creative position (sneakers up on the table). It’s our ritual, our process, and the way we tackle each new piece of content. The scene above is the same in every company. Techvalidate ). Pardot ).
  • WAXING UNLYRICAL  |  MONDAY, FEBRUARY 8, 2016
    [Twitter] Monday Roundup: Making Your Business a Valentine
    Twitter Facebook Google+ LinkedIn Monday Roundup: Making Your Business a Valentine. Homies! You gearing up for V-Day? Whether you’re a Valentine’s Day nut or BUT (<< see what I did there??), you don’t need to be Prince Charming to show some love to your customers. “Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. 1. Valentine’s Day Campaign Tips For 2016. ” 2.  What You Can Learn from the Star Wars Community. ” 3.  Top 10 Influential Social Media Campaigns of 2015.
  • PROACTIVE REPORT  |  SUNDAY, FEBRUARY 7, 2016
    [Twitter] DigitalPR Chat #1 Content and KPIs
    On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat.  Our first guest was Rebecca Lieb, strategic advisor, research analyst, author and columnist.  I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1:   Why are marketers finding measurement to be the single most formidable content marketing challenge? What is it about measurement that seems to stump them? How to measure, what to use to measure, integrating measurement tools with other software – lots of obstacles. and, of course, KPIs.
  • JEFF KORHAN  |  SATURDAY, FEBRUARY 6, 2016
    [Twitter] Editorial Guidelines: How to Publish Content that Builds an Audience
    Meet me over on  Twitter  to take the conversation further. Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. This is Episode 62 of  This Old New Business  weekly  business podcast with Jeff Korhan. In this, our first 2016 episode of This Old New Business we discuss why breaking your publishing schedule is not a good thing to do, but it’s better than publishing content that does not merit the attention of your audience. You can sign up to be notified about the launch at Landscape Digital Institute. Build a Professional Digital Marketing Plan.
  • SOCIAL MEDIA NETWORK MARKETING  |  SATURDAY, FEBRUARY 6, 2016
    [Twitter] 10 Tips To Gain More Followers On Twitter! - Social Media
    Social Media is about Relationship, be it Twitter, Facebook , the recently launched TSU [which has over 2 Million People] and so on. Gaining Followers has become a Trend. Many People see the Number of Followers as a benchmark of Popularity and 'Good Branding'. However there is no use of having a million Followers when your ROI is not going anywhere. Infact if you do have lots of Followers do a quick check and see if they are Genuine Humans or Fake Accounts and Bots. It is about Interaction. So the first Tip is: Count your Interactions. Get People to Interact. Not just plain Follow.
  • TWIST IMAGE  |  FRIDAY, FEBRUARY 5, 2016
    [Twitter] Six Links Worthy Of Your Attention #294
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . When a Video-Game World Ends - The Atlantic. When you die, you can be memorialized on Facebook. One day, there will be more dead people than living people on the Internet. But what happens when a platform ends, and everyone winks out of existence? All that work vanishes. Alistair for Hugh).
  • SOCIALNOMICS  |  FRIDAY, FEBRUARY 5, 2016
    [Twitter] Social Media and the Cloud Make Great Partners
    Use Facebook, Twitter, Instagram and any number of other sites you’re on to let consumers know why they should buy your brand. Whether you use social media for business or personal reasons, there’s a good chance that you are on social networking sites a fair amount of the time. As the popularity of social media has increased in recent years, so too has the technology in making the social experience as smooth as possible. With that in mind, have you stopped to think about how the Cloud has had a significant impact on how you and millions of others use social media?
  • ARI HERZOG  |  FRIDAY, FEBRUARY 5, 2016
    [Twitter] Meet 7 Twitter Influencers Who Follow Millions
    How do you know if you are following one too many people on Twitter? What Twitter tools do you use to manage your relationships; and does the tool matter? asked these questions to seven Twitter users who collectively follow 2.3 Twitter lists are like Google+ circles. Because I use Twitter as a way to meet and connect with new people, why not follow a lot of people? I don’t understand celebrities and people who only follow a few hundred people. Twitter is a big party and, as long as you play by the rules and use good manners, you deserve to be included!
  • SOCIALNOMICS  |  FRIDAY, FEBRUARY 5, 2016
    [Twitter] Facebook Makes Up A Holiday
    Users flocked to Twitter to show their excitement/confusion for the holiday. FriendsDay was so popular on Twitter that is spent most of the day Trending. What to say when your friend makes up their own nickname… Woa. Facebook literally made up a holiday to celebrate their birthday. Does that mean we can do the same? The holiday called “Friends Day” takes place February 4th and marks Facebook’s birthday (they turned 12 yesterday – #HBD). No cards from Hallmark yet. Don’t know how to watch your  Friends Day video – we’ve got you covered here ? Source Mashable ).
  • SOCIALNOMICS  |  FRIDAY, FEBRUARY 5, 2016
    [Twitter] How to Use Social Media to Engage with Local Audiences
    Be sure to read all the comments on your Facebook page or Tweets tweeted to your Twitter page. You can also answer tweeted questions by local audiences about your industry on your Twitter page.  . Your local audiences must find it easy to find the Facebook, Twitter and other social media icons on your site. For example, real estate business owners should make sure that their real estate license courses websites have Facebook, Twitter and other social media icons where visitors can click to follow or ask questions about courses offered. Embrace criticisms.
  • SOCIALNOMICS  |  FRIDAY, FEBRUARY 5, 2016
    [Twitter] How To Create An Effective Social Media Calendar
    Too many social media accounts, especially Twitter, are just link publishers. This tip is especially true for Twitter because the lifespan of a tweet is so short that its reach mostly depends on pure luck than anything else. Hence, re-posting the same content on Twitter is actually a good practice. Use these tips to creatively rotate your content on Twitter. Use these tips to genuinely interact on Twitter. Plan at least one solid visual update to go to your Facebook page weekly and least one to go to your Twitter stream weekly. Plan Around Links.
  • WAXING UNLYRICAL  |  FRIDAY, FEBRUARY 5, 2016
    [Twitter] 4 Ways To Put a Little Love In Your PR
    Like I said on Twitter, it was like the baby was finally born! Twitter Facebook Google+ LinkedIn 4 Ways To Put a Little Love In Your PR. Kirk Hazlett wrote a terrific guest post here on WUL a couple of days ago. Among other comments he made, this one stood out to me: “The modern-day work environment doesn’t do a whole lot to help the situation either, especially for those of us who work in public relations and find ourselves communicating more and more via social media platforms.” ” I’ve been thinking about this quite a bit. They used CalReply. In closing.
  • CONVINCE & CONVERT  |  FRIDAY, FEBRUARY 5, 2016
    [Twitter] 6 Types of Iteration Every Content Strategy Needs
    According to Buffer ’s 2015 findings, the optimal return on Twitter comes at three posts a day. A seasoned pro can make reasonably informed guesses about what a given target audience will respond to. It’s the starting point of any new campaign. And by watching analytics, we can measure just how good those informed guesses are. But even if your marketing team’s initial guesses exceed your conversion goals, this is only your starting point. Odds Odds are, you didn’t master the optimization of every detail of the campaign on the first shot. That’s where iteration comes in. Post Timing.
  • KIKOLANI  |  THURSDAY, FEBRUARY 4, 2016
    [Twitter] The Digital Marketing First Timer’s Guide to Generating Leads
    You can gauge their website following by looking at their numbers on Facebook or Twitter. What are the most used hashtags on Twitter? Whether you’re starting your career in a firm or working on building your blog, digital marketing is a marketing aspect you will encounter. If the concept is unfamiliar it can be an anxiety-inducing, stress-creating task when the time comes to begin implementation and generate leads. To be successful, it’s important to rely on more than one or two methods. Here is a quick first timer’s guide to help generate leads. Guest Blogging. Video Marketing.
  • DAVE FLEET  |  THURSDAY, FEBRUARY 4, 2016
    [Twitter] Four theories on the declining trust in Canadian social media
    The gradual decline of Twitter. Twitter has declined somewhat in popularity over the last year (I know I’ve gone from it living on my desktop and being constantly open on my phone, to being a more occasional user). This is significant, as Twitter was the primary social channel when it came to finding out information (does anyone ever actually go to Facebook to see what’s trending? It’s more of a secondary ‘I happened to see that’ side-effect, whereas people often specifically search Twitter for news). Meanwhile, trust in social media fell by six per cent.
  • SOCIALNOMICS  |  THURSDAY, FEBRUARY 4, 2016
    [Twitter] Graduating from Social Media User to Legitimate Strategist
    Lynda has courses that detail Facebook ads , targeted audiences, Twitter cards and more. Social media and digital marketing practices are ever growing and advancing, just because you’ve got a 10k Twitter following doesn’t necessarily mean you are an amazing social media strategists – it may mean that you were one, within a certain industry, at a certain time. The workplace is starting to flood with a generation who grew up with social media. Try out e-learning. Could you be doing things better? Absolutely. As a result, your employer may be happy to front a subscription.
  • CONVINCE & CONVERT  |  THURSDAY, FEBRUARY 4, 2016
    [Twitter] 3 Quick Ways to Drive Conversions on Pinterest
    Convertro study indicates that Pinterest drives more revenue per click than Facebook, Twitter, or any other social network.  According to Psychology Today , unlike users of Facebook, Twitter, or other social networks, Pinterest users aren’t prompted to think before posting new content. Users on Pinterest are simply sharing their tastes and preferences, which removes the thinking tension—an integral part of Twitter and Facebook. If you aren’t marketing on Pinterest already, you may be missing out on potentially significant business opportunities. alone will reach 59.3
  • CONVINCE & CONVERT  |  THURSDAY, FEBRUARY 4, 2016
    [Twitter] What’s the ROI of Laughter?
    Hassan’s Twitter. Branding Voices and Choices. Hassan Ali has handled many large campaigns while at Onion Labs, the Onion’s in-house ad agency, including the brand new comedy series, Dr. Jimm. It stars SNL’s Kenan Thompson and serves to encourage PC-buying millenials to upgrade to new computers. Hassan has created branded content using the Onion’s satirical voice for companies such as Intel, Progressive Insurance, and eBay. Hassan’s mission is  to create advertising that people actually want to interact with , especially through humor and satire. Onion Labs.
  • SOCIALFISH  |  THURSDAY, FEBRUARY 4, 2016
    [Twitter] Are You STILL Trying to Sell Social Media at Work?
    So have a really good reason why you think that your organization needs to use Facebook/Twitter/Instagram/SnapChat/YouTube to communicate more effectively. Guest post by the brilliant Mark Story. This post originally appeared on Mark’s blog here and you should go read more of his stuff. —————– I’ve said this many times, but I have worked in online communications essentially since its inception (19 years and counting). At some point, almost EVERYONE at wants to lay claim to a company’s social media presence. But guess what?
  • ARI HERZOG  |  WEDNESDAY, FEBRUARY 3, 2016
    [Twitter] Musing About U.S. Media and Presidential Politics
    recently created a Twitter list of people on the campaign trail  with over 1,100 people and organizations as of today. There’s a story in Gawker — an internet news magazine launched in 2003 that promotes itself as the source of daily media news and gossip — about presidential candidates and their expenses for pizza. It’s a story you won’t read anywhere else. It’s a story that Gawker and its ilk are known to publish. And these must provide sufficient value so audiences and users are willing to pay a reasonable price. Thoughts so far? Thanks for reading.
  • SPIN SUCKS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Twitter] Love it or Hate it: Let’s Talk Email Marketing for Business
    Email Marketing Marketing Canadian Legislation email is far from dead email marketing myths facebook instagram marketing tactics newsletter Small Business TwitterEmail marketing is not dead. In fact is more alive than ever and Lara Wellman not only busts the myths, but shares why every business should use it as one of their marketing tactics. The post Love it or Hate it: Let’s Talk Email Marketing for Business appeared first on Spin Sucks.
  • SOCIALNOMICS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Twitter] 4 Reasons Why You Need Social Media for SEO
    If your business is not on Facebook, Twitter, Google+ and the likes, you just do not know what you are missing. Many people wonder why there is all the fuss about social media when it comes to search engine optimization. They are those who believe that they can successfully optimize their sites without having to connect to these platforms. You, however, should know that SEO is not complete without Social media. The revolutionary nature of interactive websites and their ability to have a lot of people online is one of the reasons why you should tap into their resources. It is easy to use.
  • MYRLAND MARKETING  |  WEDNESDAY, FEBRUARY 3, 2016
    [Twitter] Lawyers: Do These Questions About Social Media Sound Familiar?
    She is a frequent LinkedIn, Twitter & Facebook trainer, as well as a content marketing specialist. I write a lot about Social Media and Social Networking because I find that lawyers have many questions. Many of you have shared those questions with me, such as: Where do I start? Who do I follow? Which sites should I use? How do I find the time? What should I say once I’m there? How do I sign up for the individual sites? What is the correct terminology? Are my clients even using these sites? What if I’m an introvert? What if people make negative comments? She can be reached here.
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Twitter] How to Take an Audience-Centric Approach to Content Marketing
    Curiosity got the better of me, so I decided to run an Affinio analysis of the  @FitBit Twitter following to understand who the other Fitbitters are. Briefly, Content Marketing audience analysis audience centric audience engagement content marketing content strategy fitbit twitterOne of a marketer’s goals is to make meaningful connections with consumers. This is also one our biggest challenges. Content marketing is meant to be a strategic way to reach and attract a defined audience. We’ve lost the most important piece of the puzzle: understanding your customer.
  • WAXING UNLYRICAL  |  WEDNESDAY, FEBRUARY 3, 2016
    [Twitter] Teamwork Is a Contact Sport
    Twitter Google+ LinkedIn Teamwork Is a Contact Sport. We’ve all heard the old… very old…saying, “There is no ‘I’ in team.” As a youngster growing up in rural Georgia, I was constantly chided by my elders… “Don’t always be talking about yourself; pay more attention to others.”. There are good lessons to be learned from both of these statements. Yet, time and again, we read about or see examples to the contrary in our workplace or even ( gasp! ) in team sports. Social media interaction isn’t exactly a team sport. have yet to come across a “group tweeting” assignment! Play ball!!
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Twitter] How to Create Customer Personas for Your B2B Marketing
    Ardath’s Twitter,  @ardath421. It’s All About the Customer. Ardath Albee, author, persona creator, and digital story strategist, was running a tech start-up in 2000, during the first-ever iteration of marketing automation. Companies came to her frustrated that their websites, which were just a copy of their company brochure slapped up online, weren’t getting any traction.  Ardath began helping brands revise their content to actually speak to their customers. Sure enough, they started to see change happen. In This Episode. It’s not about the product. Who cares?
  • SOCIALNOMICS  |  TUESDAY, FEBRUARY 2, 2016
    [Twitter] Don’t Be Too Social in Browsing the Web
    Another example would be one of your former employees (see more below) giving out personal company information on their Twitter page, hoping to hurt you and your brand. You should also be monitoring who it is can follow you on social sites such as Facebook, Twitter and Instagram. Once the employee has left the company, the employer has little or no control over what the individual may say on Twitter, Facebook, and other such sites, again only threatening to file a lawsuit if untrue information is shared or tweeted. Photo credit: BigStockPhoto.com.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 2, 2016
    [Twitter] Omni-Channel Marketing: Creating the Right Mix for Your Brand
    You can also scan the highlights of this webinar on Twitter by reading the Storify below. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. This webinar featured Martin Jones (@ martinjonesaz ) Senior Marketing Manager & Social Media at Cox Communications, Jahvita Rastafari (@ Jrastafari ) Social Media Manager at Act-On and Matt Hannaford (@ mhannaford ) Integrated Marketing Analyst at Union+Webster. This webinar was sponsored by Act-On.
  • SOCIALNOMICS  |  TUESDAY, FEBRUARY 2, 2016
    [Twitter] Twitter Predicts Winner of Iowa Caucus
    Twitter Predicts Winner of Iowa Caucus. It seems like the winner of the Iowa Caucus was actually Twitter. Twitter decided to channel their psychic abilities to predict the winner and Twitter got pretty close to getting it right. No surprise to anyone that Trump took to his Twitter to talk about how he did. On the Democrat side, Twitter predicted that Hillary Clinton would have an easy win. Off to New Hampshire the candidates go but we’ll be watching the hashtags on Twitter. Source Mashable ). Source Gizmodo ). In Case You Didn’t Hear….
  • SOCIALNOMICS  |  TUESDAY, FEBRUARY 2, 2016
    [Twitter] How To Connect With Non-Tech-Savvy Customers In The Age Of Social Media
    Social media services like Facebook and Twitter are a wonderful way for businesses to connect with their customers. In an increasingly social world, customer support over Twitter or Facebook is also an opportunity to build a brand reputation. But this is not an option. As more and more customers use these networks to vent their unhappiness about businesses to their friends and followers, being inactive here could easily spiral these tweets and posts into a customer support nightmare. But how do you go about it when you deal with customers who are not tech savvy?
  • CONVINCE & CONVERT  |  TUESDAY, FEBRUARY 2, 2016
    [Twitter] Social Media Authenticity Lessons From Nicki Minaj
    Matt See on Twitter: @MatthewSee. HSN : Facebook , Twitter , Instagram , Pinterest , YouTube , Like2Buy. It’s All About Her. With 1,600 brands, 1.2 million registered players, 1.1 million Facebook fans, and 176,000 forum followers, HSN is a giant in the retail television world. But how does one stay engaged with such a large and diverse array of participants across all social networks? Does it involve masterminding a complicated series of social personas and accounts, each with its own unique calendar catering to the interests of each and every brand that they represent?
  • SOCIALNOMICS  |  MONDAY, FEBRUARY 1, 2016
    [Twitter] Twitter Automation and YOU
    Twitter Automation and YOU. Managing a few different Twitter accounts sounds easy at first, but can quickly become a headache if you want to keep them all thriving. The History of Twitter Automation. Several years ago when Twitter was first taking the internet by storm, there wasn’t a whole lot out there as far as automation goes – and there wasn’t really a need for it back then either. Once profits from Twitter traffic entered the picture, automation was quick to follow in order to maximize profits. Pros of Twitter Automation.
  • CONVINCE & CONVERT  |  MONDAY, FEBRUARY 1, 2016
    [Twitter] GoPro’s Partners with Periscope to Allow Realtime Brodcasting of Action Sports
    Announcing that she lost 26 pounds on Tuesday, Oprah shared with her 30 million Twitter followers a Weight Watchers commercial in which she says that she is having success without depriving herself of bread. Politics: #DemTownHall & Trump. It has been another big week in politics—on both ends of the red-and-blue spectrum. The Democrats kicked things off with a town hall meeting, last Monday night in Iowa. Throughout the forum, Bernie Sanders earned more online mentions than both of his competitors. Did that stop the businessman from making noise? Tech: Periscope with Your GoPro.
  • SOCIALNOMICS  |  MONDAY, FEBRUARY 1, 2016
    [Twitter] Common Mistakes When Promoting Financial Services Through Social Media
    Facebook and Twitter followers do not want to see the same financial services promoted over and over again. They will like your Facebook page and follow your Twitter account only in order to learn new things about the industry. Nowadays, all companies can benefit from social media exposure. This is quite obvious. The problem is that there are some industries that have to be extremely careful when they use social media. This will help us to move in the right direction and build something proper. Image source: pixabay.com. Over-Promotion Of Financial Services. Lack Of Communication.
  • TWIST IMAGE  |  MONDAY, FEBRUARY 1, 2016
    [Twitter] Uber, The End Of Newspapers And What's A Society To Do?
    The New Yorker published an article last Thursday titled, The End of Twitter. So, is Twitter about to feel like Yahoo ? Us media people are still deeply into Twitter, but are the masses coming along with us? twitter. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. So, is it done? hinge.
  • WAXING UNLYRICAL  |  MONDAY, FEBRUARY 1, 2016
    [Twitter] Monday Roundup: Communicating Across Boundaries
    Twitter Facebook Google+ LinkedIn Monday Roundup: Communicating Across Boundaries. The whole point of communication is to bring people together. In the past, location could hinder one’s ability to communicate effectively, whether with one’s target audiences, or even one’s co-workers. Fortunately, in 2016 we’re no longer so bound thanks to the marvels of technology. If you’re struggling when it comes to communicating across boundaries, this week’s roundup should inspire you. 1. Realities of Working From Home. Staying Productive While Working Remotely.
  • CONVINCE & CONVERT  |  MONDAY, FEBRUARY 1, 2016
    [Twitter] Why You Need a Business Strategy, Not a Social Strategy
    Twitter points to brands like KPMG to show how hashtags, events, and promoted Tweets can drive traffic and awareness. recent Twitter campaign drove 90,000 website visits and over 45 million impressions from organic and promoted Tweets. According to the company, their effective use of Twitter has helped increase domain registrants, supporting one major business goal: sales! There’s no shortage of how-to articles and blog posts on leveraging the power of social media. Your business strategy should come first; your social media strategy should follow. Make It Count.
  • TWIST IMAGE  |  SATURDAY, JANUARY 30, 2016
    [Twitter] Six Links Worthy Of Your Attention #293
    The End of Twitter - The New Yorker. have people simply decided that there is enough 'other stuff' that the value of Twitter is, simply and sadly, no longer there? Many people are saying that this can't be the end of Twitter. still love Twitter. Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. twitter. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  .
  • SHERRILYNNE STARKIE  |  SATURDAY, JANUARY 30, 2016
    [Twitter] Boosting Twitter ads reach
    Twitter is taking  promoted tweets to 500 million users, many of whom aren’t even logged into the social network, as part of a pilot program announced by Deepak Rao on the Twitter blog. The reach expansion sums up a year of advertising innovation for Twitter. In August the social network relaunched its advertising program as the Twitter Audience Platform with a significant expansion of features and services and the addition of improved tweet engagements and video views. Featured Headline Marketing Twitter Content marketing
  • SHERRILYNNE STARKIE  |  SATURDAY, JANUARY 30, 2016
    [Twitter] Hey PR pro! Are you using paid?
    That means Facebook, Twitter and other social networks have made gaining organic visibility almost impossible. If you are like a lmost half of PR professionals  you do not use paid promotion or social media advertising as part of your communications strategies and plans. Likely, you are a PR purist who believes that earned media coverage is the Holy Grail. And, those who think this are not wrong; gaining mainstream media coverage for a story is incredibly powerful. It can give broad reach and add that third party endorsement of a news professional for a significant credibility boost.
  • SHERRILYNNE STARKIE  |  SATURDAY, JANUARY 30, 2016
    [Twitter] Is it an ad or an article? Going native!
    Getting organic reach on social networks is almost impossible, as Facebook, SnapChat, Twitter and rest strive to monetize their platforms. People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. On nearly every publication tested, respondents identified native advertising as an article. . The online survey included 509 adult men and women over 18 and was implemented by Research Now, a global consumer panel provider. Publishers will be interested in the data too.
  • WAXING UNLYRICAL  |  FRIDAY, JANUARY 29, 2016
    [Twitter] You Had Me At “Giant Snow Lizzard”
    Twitter Facebook Google+ LinkedIn You Had Me At “Giant Snow Lizzard” Communication Public Relations creativity jonasSo… we had a bit of snow in my neck of the woods this past weekend. Those of you who live in, or are from, Michigan, or Canada, or upstate New York (etc. can stop smirking. You guys are prepared for it. We’re not, dammit! The thing with storms, of course, is that you never know how bad they’re actually going to be. Would. Anyway…! It’s very interesting to watch how organizations communicate in, during, and around extreme events.
  • DEVUMI  |  THURSDAY, JANUARY 28, 2016
    [Twitter] Get More Vine Loops: 5 Tactics You Need
    Vine is the coolest mashup between YouTube and Twitter from some tech geek’s dream that is possible. You get the video fun of YouTube combined with the quickness of Twitter. And, what the heck, why not throw hashtags into it as well? If you’re new to the Vine game, or just looking to get more […]. The post Get More Vine Loops: 5 Tactics You Need appeared first on Devumi. Uncategorized content marketing hashtag marketing online marketing social media marketing video marketing vine loops vine marketing
  • ARI HERZOG  |  THURSDAY, JANUARY 28, 2016
    [Twitter] You and Your Online Friends
    The fallacy is of the three big networking sites, Facebook and LinkedIn frown on connecting with weak ties; whereas Twitter is OK with it. Twitter  says  …”people you may know” are based on an algorithm that makes personalized suggestions for you. If you adhere to Twitter’s philosophy then you should befriend people on Facebook and connect to people on LinkedIn regardless how well you know them. They mirror you socially, geographically, demographically, vocationally, politically, and intellectually. And the best of them are your clones.
  • CONVINCE & CONVERT  |  THURSDAY, JANUARY 28, 2016
    [Twitter] 5 Tips to Ensure Your Visual Content Is Seen
    To lengthen the life of your visual, try posting it multiple times on multiple social platforms such as Twitter or Instagram. Image via BigStockPhoto.com. Is seeing really believing? A new study by Michigan State University seems to think so: “ The part of the brain responsible for seeing is more powerful than previously believed. In fact, the visual cortex can essentially make decisions just like the brain’s traditional ‘higher level’ areas.” ” (highlight to tweet). And how did attendees share what they saw? Use Your Imagination. Generate Buzz.
  • CONVINCE & CONVERT  |  THURSDAY, JANUARY 28, 2016
    [Twitter] How to Maximize Your Trade Show ROI
    David’s Twitter. The Power of the Personal. David Spark began his career as a touring stand up comedian. He eventually made the switch from writing comedy to writing content after tiring of the always-on-the-road stand-up lifestyle, and founded Spark Media Solutions shortly thereafter. One of the goals of his brand journalism firm is to help clients be seen as leading voices in their field. David offers his valuable insight into how comedy experience can improve your content creation and why sometimes getting a beer thrown in your face can make you a better marketer.
  • BILL HARTZER  |  WEDNESDAY, JANUARY 27, 2016
    [Twitter] Google To Give Unsecure Websites a Scarlet Letter
    ” Chris Palmer posted this Tweet on Twitter showing the new “Scarlet Letter” that will be given to unsecure websites soon. Google will soon publicly use the Google Chrome browser to give unsecure websites a Scarlet Letter. When visitors use Chrome to visit an unsecure website, it will be very clear that the site is unsecure. The site will be marked with a red X mark whereas a secure website will show a lock symbol. The future. More like this coming down the pike. enigma2016 pic.twitter.com/7tWt08mQAd. — Chris Palmer (@fugueish) January 26, 2016.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 27, 2016
    [Twitter] The ROI of Influencer Marketing
    You can also scan the highlights of this webinar on Twitter by reading the Storify below. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of The ROI of Influencer Marketing. This webinar featured Eric T. Tung ( @ EricTTung ) Brand Ambassador for companies like Ford, Microsoft, Verizon and MasterCard, Kathleen Hessert (@ KathleenHessert ) CEO of Sports Media Challenge and Eric Berkowitz (@ tracx ) SVP of Global Services at Tracx. This webinar was sponsored by Tracx.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JANUARY 27, 2016
    [Twitter] Do You Have An Online Marketing Strategy?
    Think beyond Facebook and Twitter. Online marketing strategies are a dime a dozen. Some companies don’t even have a strategy. Or, it would be more accurate to say that their strategy is to throw paint on the virtual wall. In effect, the strategy is no strategy at all. But to be truly effective at marketing your business online, you need a well-defined and executed online marketing strategy. So, what are the components of a well-defined online marketing strategy? Elements of an Online Marketing Strategy. Plan your website’s navigation and content and hire a reputable designer.
  • WAXING UNLYRICAL  |  WEDNESDAY, JANUARY 27, 2016
    [Twitter] Taking Ownership of Online Trust Signals
    Carrie also blogs at Rock The Status Quo and leads one of the largest Twitter chats in our industry, #PRprochat. Guest Post by Carrie Morgan. Trust. It’s cumulative energy. Michelangelo painstakingly sculpted each individual hair on David’s head—each eyelash, each eyebrow hair, each strand in a curl—knowing that his care and attention to the thousands of small details added to the quality of the finished sculpture. Every dimple, carved line, and swoop of a tool mattered. The end result? work of art that captures our hearts and imaginations, even thousands of years later.
  • SOCIALFISH  |  WEDNESDAY, JANUARY 27, 2016
    [Twitter] To blog or not to blog in the age of Medium
    Then came Facebook and Twitter and Instagram and….just This post originally appeared on Mizz Information. —————– More and more, blogging feels like speaking into an unplugged mic. Which is why I and countless others who used to love it and do it religiously have either stopped altogether or seem to be winding down. Back in the day, blogging was about words. You You wrote from the heart–or from wherever–clicked “publish” and that was about it. Maybe people read it. Maybe they didn’t. just digital life as we know it today. Don’t believe the hype.
  • SOCIALNOMICS  |  TUESDAY, JANUARY 26, 2016
    [Twitter] Identity Theft is No Small Problem for Your Business
    That online time also likely includes surfing social networking sites such as Facebook, Twitter, Instagram and others. Ask a small business owner what some of their greatest fears are in running their companies and they could probably fire-off a litany of items in just a few minutes. When it comes to running a small company, there are tasks such as making the right hires, keeping the budget in order, making sure your customers get top-notch service, and growing at a pace where you don’t grow too fast or too slow. Cyber-criminals Can Strike in Short Amount of Time.
  • MYRLAND MARKETING  |  TUESDAY, JANUARY 26, 2016
    [Twitter] Lawyers: Should You Follow Your Clients In Social Media?
    My answer: As with all marketing, I would take it on a case-by-case basis, but, yes, I would recommend you: Follow them on Twitter, putting them in a special list or search column so you can find them easier, Connect with them using a personalized message on LinkedIn, but only if you have a reason to send that invitation (random invitations can be marked by the recipient as spam), and Friend them on Facebook (again, if you already have some sort of connection to them). On your firm’s Twitter account , I would have the same answer. But Really…Why Follow Them? mean it! Lather.
  • SOCIALNOMICS  |  TUESDAY, JANUARY 26, 2016
    [Twitter] How to Harness the Power of Social Media in your Job Search
    Let’s look at three of the key sites, Facebook, LinkedIn and Twitter, and see how you can use them in differing ways to find that perfect position. Twitter. Twitter is a great place to keep up to date with your industry’s news and to follow brands who you may be interested in working for. Many companies will even advertise their vacancies across Twitter via regular updates; in fact it’s often the first place to be updated when a vacancy goes live, so this gives you the ability to be amongst the early applicants. Social Media Facebook LinkedIn recruiting Twitter
  • DANNY BROWN  |  TUESDAY, JANUARY 26, 2016
    [Twitter] It’s Your Own Fault If You Get Pregnant By Having Sex in the Ear
    From the study, some important stats were shared: 86% of Americans were happy to talk about Snowden offline , but only 42% of Facebook and Twitter users were happy to talk about him on these respective channels. Back when I still had cable, before cutting the cord and moving to Netflix, one of the shows I watched every week was Family Guy. Before moving to Canada in 2006, I’d never heard of it. But my wife-to-be (who was in Canada) kept raving about this show. When I eventually moved countries, we had a mini-marathon of Family Guy watching, and I was hooked. What do you do?
  • CONVINCE & CONVERT  |  TUESDAY, JANUARY 26, 2016
    [Twitter] How to Train 80,000 People to Use Social Video Effectively
    Lindsay Listanski on Twitter: @LListanski. Coldwell Banker Real Estate : YouTube ,  Blog , Facebook , Pinterest , Twitter. Virtual Reality. Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough. But imagine trying to wrangle 80,000 employees spread across the country into embracing and utilizing video as a serious marketing tool and a crucial component of their social presence. Seems impossible, right? Wrong! Lindsay has the kind of success story that makes virtual fantasy a virtual reality. In This Episode. Resources.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 26, 2016
    [Twitter] Social Media As a Profit Center
    Commonly used platforms are Facebook, Twitter, YouTube and LinkedIn. At a bare minimum, your company should set up accounts on LinkedIn, Facebook and Twitter. Social Marketing facebook Jeff Guritza linkedin online prescence social marking social media social networks tips twitter youtubeToday, we have guest post from Jeff Guritza, a marketing professional in the power tools accessories industry, on the incorporation of social media in a company’s business plan. We’ve all heard the term “social media,” and you may have even been afraid to ask, “What the heck is that?!”
  • MYRLAND MARKETING  |  MONDAY, JANUARY 25, 2016
    [Twitter] It’s Official. You’re In Charge!
    She is a frequent LinkedIn, Twitter & Facebook trainer, as well as a content marketing specialist. It’s over. You You no longer have to wait for someone else to promote you. You’re officially in charge! Remember the days when you hoped a member of the media would pick up your story, your accomplishments, your firm name, your pro bono work, or some other worthy piece of information that showed what a decent person you were, and what a strong practice you had? To be honest, that day could have been yesterday. Don’t stop doing that. That’s not what this is about.
  • SOCIALNOMICS  |  MONDAY, JANUARY 25, 2016
    [Twitter] Make Winter Great Again…
    Everyone else was saying #Snowzilla – trending on Twitter of course. Featured Brazil announcement hover boards explode microcephaly news Snowzilla Swagway Twitter news Zika in U.S Make Winter Great Again… That’s what Donald Trump is probably saying after Blizzard Jonas hit the Northeast this weekend. The storm was so intense it was even spotted from space. This will be New York’s first blizzard and the largest snowstorm on record for some of the east coast locations. Transportation bans and flight cancellations will be on lockdown today. Source ABC News ). Source U.S.
  • CONVINCE & CONVERT  |  MONDAY, JANUARY 25, 2016
    [Twitter] Univision Expands Market Reach with The Onion Acquisition
    In all, there were more than 251,000 media mentions of Trump on Twitter after the endorsement Tuesday, and nearly half (114,000) mentioned the Palin endorsement. Politics: Palin Endorses Trump. Just when you thought Donald Trump could not receive greater media attention, an endorsement from someone who often dominated the 2008 election airwaves has now turned up the volume for the Donald even more. Keenly observed in the Washington Post on Tuesday , “Palin and Trump conspired together to try to break the Internet.” What does this mean for Donald Trump? Trends. Realtime Toda
  • TWIST IMAGE  |  MONDAY, JANUARY 25, 2016
    [Twitter] Hacking Is A Terrible Problem. Passwords Are A Big Problem Too
    twitter. appoftheweek chom977fm chomfm ctrlaltdelete ctrlaltdeletewithmitchjoel digitalmedia drones faa facejuggler facebook google guestcontributor hacking heatherbeckman instagram jwalterthompson jwt mirum mirumagency montrealradio morningshow morningsrockwithterryandheatherb password radiosegment radiostation socialmedia soundcloud splashdata technology terrydimonte twitter wppEvery Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). morning show. The segment is called, CTRL ALT Delete with Mitch Joel. 123456. 2.
  • WAXING UNLYRICAL  |  MONDAY, JANUARY 25, 2016
    [Twitter] Monday Roundup: Building Blocks for Strategy Development
    Twitter Facebook Google+ LinkedIn Monday Roundup: Building Blocks for Strategy Development. “When you don’t know where you’re headed, it’s hard to decide how you should get there” ~  cue George Harrison. If your business is still in the planning phase for 2016, don’t worry… we’ve all been there (and some of us still are!). Whether you’re starting from scratch or refining a plan you’ve spent oodles of time on, this week’s roundup gives you some key components of strategy development. 1. Please share in the comments below. .
  • CONVINCE & CONVERT  |  MONDAY, JANUARY 25, 2016
    [Twitter] What Makes Customers Loyal to Brands?
    Social Media. “I think all brands should have Twitter accounts and have people man the account 24 hours a day, so each consumer can feel like they are a part of the family by receiving a quick response. Image via BigStockPhoto.com. In 2016, brands should be doing everything possible to promote customer loyalty. New sales are vital to a business and can help drive growth, but are executives forgetting the bread and butter of their income, their existing customers? The survey found that 75% of Americans think brands should implement better strategies in order to encourage brand loyalty.
  • TWIST IMAGE  |  SATURDAY, JANUARY 23, 2016
    [Twitter] Six Links Worthy Of Your Attention #292
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Why is Your Team Falling Behind? Ask 'The Penny Game' - Atomic Object. Anyone who's ever tried to deliver software over time knows things tend to come off the rails. Play it with your salespeople next time they ask why things are taking so long?" Alistair for Hugh). Alistair for Mitch).
  • BRASS TACK THINKING  |  FRIDAY, JANUARY 22, 2016
    [Twitter] Complaining About Social Media? You’re Part Of The Problem.
    It’s a social network, not a life or death decision that makes a meaningful character assessment on someone’s personal worth. I use lists ruthlessly on Twitter. You can’t decide you want only “engagement” on Twitter one day and then use it to relentlessly pimp your latest ebook tomorrow. So if you’re on Instagram or Facebook or Snapchat or Twitter or LinkedIn…you ARE THE CONTENT. I think, after all my years on the web, I’ve reached a certain tipping point with whining. This is all opt in. Unfollow that crap. Stop listening.
  • JEFF KORHAN  |  FRIDAY, JANUARY 22, 2016
    [Twitter] Market Like an Underdog
    Meet me over on  Twitter  to take the conversation further. Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. The customer experience has fascinated me since I studied marketing in college. One might even say I’m obsessed with it. Last week I was having dinner in the hotel restaurant. When my meal was served the waiter quickly turned away. Just a moment later I noticed there was no pepper on my table like all of the others. This got me thinking: Why? simple checklist would take care of that. Yes, I’m sure I’ve heard that question before! Guess what?
  • CONVINCE & CONVERT  |  FRIDAY, JANUARY 22, 2016
    [Twitter] How IHOP Turned Pancake Art Into an Unforgettable Customer Experience
    Hosted on Twitter from 8 a.m. According to Kirk Thompson, IHOP Vice President of Marketing, “We like to celebrate the personal experience that IHOP offers its friends and guests, and engaging our followers on Twitter by giving them the opportunity to design their own unique pancake, is a fun way to create a unique IHOP memory. Check out some of the pancake portraits this writer uncovered on Twitter. I’ve been pancaked! How IHOP Turned Pancake Art Into an Unforgettable Customer Experience. Ever wondered what your portrait would look like on a pancake? to 6 p.m.
  • WAXING UNLYRICAL  |  FRIDAY, JANUARY 22, 2016
    [Twitter] #measurePR Recap (Jan 2016): Happy New Year
    Twitter Facebook Google+ LinkedIn #measurePR Recap (Jan 2016): Happy New Year. Here’s to another great year of PR measurement! The first 2016 edition of #measurePR took place on January 12th at our brand new time (we’re testing it) from 8:30 to 9:30 pm ET. We were lucky to welcome two special guests: Rebekah Iliff , Chief Strategy Officer of AirPR and Suzanne Blackburn , PR Manager for Experian Marketing Services. Here’s some of what we talked about. On whether impressions are a valuable metric for PR: A2: No. They were valuable when we had nothing else to work with.
  • DEVUMI  |  THURSDAY, JANUARY 21, 2016
    [Twitter] Becoming a Twitter Celebrity – Starting at $19/month
    In the early days of Twitter, being popular meant having lots of followers and nothing more. The post Becoming a Twitter Celebrity – Starting at $19/month appeared first on Devumi. Devumi Twitter engagements hashtag marketing twitter marketing twitter marketing strategyYour only goal was getting more and more and more followers with little regard for how your content was performing on the 140-character platform. Worse still, there was little understanding of how you would actually get more followers to […].
  • BLUE FOCUS MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Twitter] AMA #ContentMarketing Workshop Coming to Chicago Mar 3-4 #Content
    Follow me on Twitter @mnburgess. I am proud to announce that, on March 3 and 4, 2016, I will be delivering an AMA Content Marketing workshop in Chicago. . It is still early in 2016, and your need to create or fine-tune a powerful Content Marketing Strategy is more important than ever.   This workshop includes key strategic elements from brainstorming and storytelling to content distribution, and team structure to ROI  —  in a highly interactive format.  Content Marketing is all the Marketing that’s Left.”  – Seth Godin. “Traditional Marketing Talks at People. link].
  • CONVINCE & CONVERT  |  THURSDAY, JANUARY 21, 2016
    [Twitter] How Visuals are Telling the NAIAS Story
    President Obama delivered his final State of the Union address last Tuesday, and Twitter was all abuzz with #SOTU chatter. Overall, there were more than 950,000 Twitter mentions during the hour-long speech : While Obama addressed a host of issues, it did not include the sharp focus on gun violence that many expected. Politics: State of the Union. However, there was one notable (and hilarious) exception from The Onion: Overall, it seemed to be a big night for President Obama. Health: JP Morgan Healthcare Conference. Highlights? Innovation is the Top #JPM16 Issue. Mercedes!
  • CONVINCE & CONVERT  |  THURSDAY, JANUARY 21, 2016
    [Twitter] Why Content Experience Matters
    ” —@cnmoody. “If your visitors are coming in—as an example—from Twitter, they’re going to access it on mobile. So when they access that on mobile and they want to click on that link to engage, if it opens up to a journey where we’re gated right off the gate, it’s really easy for them to simply click that little arrow in the top left to go back to their infinite scroll of Twitter content and onto something else that isn’t gated.” —@randyfrisch. Chris Moody’s Twitter. Randy Frisch’s Twitter. Crafting a Nuanced Experience.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 20, 2016
    [Twitter] How Does Social Listening Change the Way You Do Business (and Create ROI)?
    You can also scan the highlights of this webinar on Twitter by reading the Storify below. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? This webinar featured Mikael Lemberg ( @ Lemberg ) Director of Product Management at Falcon Social, Andrew Ashton ( @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Greg Gerik (@ ggerik ) CEO at Gerik & Company. Can’t get to ROI?
  • BILL HARTZER  |  TUESDAY, JANUARY 19, 2016
    [Twitter] Should the Phrase Link Juice Go Away?
    I ran across an interesting conversation on Twitter, started by Ashley and her tweet: “Sign my petition to get all SEOs to stop using the term “link juice” ” Do you think that the term “link juice” is gross? Does it relay un-professionalism in the SEO community? Well, let’s first take a look at a definition of “link juice” and what it means, according to Woorank : “Link juice is a colloquial term in the SEO world that refers to the power or equity passed to a site via links from external or internal sources.
  • FEVER BEE  |  TUESDAY, JANUARY 19, 2016
    [Twitter] Million Dollar Engagement Stories
    He hasn’t updated his Twitter account in 7 months. His company’s Twitter page gets about the same level of activity as ours (zilch). A friend of mine earns $215k every year doing digital engagement. His Facebook page is empty. I don’t think he’s ever written a blog post (I doubt he reads many neither). He doesn’t participate in Facebook groups or attend industry events. I can’t see any visible output of his company’s engagement efforts. His company’s Facebook page has just under 600 fans and syndicates news content from the site. There’s no public community. What Does He Do?
  • SOCIALNOMICS  |  TUESDAY, JANUARY 19, 2016
    [Twitter] 4 ways social media is going to help your blog grow
    When Facebook, Twitter and the other social media platforms burst onto the scene, things changed dramatically. quick post on your Twitter handle and you will notice a great difference between when you decide to share and when you sit back. Social media is here to stay. It is like one of those sweet things that people never understand how they were able to live without them in the first place. The things that you can do with in social media are just so many nowadays. Initially when MySpace was the in thing, it was just about connecting with friends and family at cheap prices.
  • TWIST IMAGE  |  TUESDAY, JANUARY 19, 2016
    [Twitter] Is CES More Important To Marketers Than Cannes?
    twitter. acrossthesound advertisingpodcast app audio blog blogging brand businessbook businesspodcast ces consumerelectronicsshow davidusher digitalmarketing evolution facebook flipthefunnel google itunes jwalterthompson jaffejuice jointheconversation josephjaffe jwt lifeafterthe30secondspot marketingblog marketingpodcast mirum mirumagency startupforbrands twitter zerobookEpisode #497 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. and his latest business venture is, Evol8tion. Enjoy the conversation. advertising podcast. audio. brand.
  • TWIST IMAGE  |  TUESDAY, JANUARY 19, 2016
    [Twitter] Netflix And The Futue Of Global TV Networks
    Well, the next Twitter , or Snapchat. twitter. appoftheweek ces cesconference chom977fm chomfm ctrlaltdelete ctrlaltdeletewithmitchjoel digitalmedia domhofmann facebook facebookmessenger google guestcontributor heatherbeckman incmagazine instagram jwalterthompson jwt messagingapp messenger mirum mirumagency montrealradio morningshow morningsrockwithterryandheatherb netflix omgicanmeditate peach radiosegment radiostation reedhastings slack snapchat socialmedia socialnetwork soundcloud technology terrydimonte twitter vine whatsapp wppmorning show. Feel better, Heather! mirum.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 19, 2016
    [Twitter] Mobile Marketing Continues to Grow in Workplace
    Similar estimates for mobile use: Facebook (58%) and Twitter (90%) are forecasted by the end of 2016. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. According to a recent post in eMarketer.com , mobile is continuing to grow in the workplace. In 2014, the average non voice time U.S. adults spent on mobile devices surpassed that of desktops and laptops for the first time. And by 2017, eMarketer.com estimates that mobile usage will increase to more than an hour a day more than desktops or laptops. This should come as no surprise to us. Google reported that in the U.S.,
  • CONVINCE & CONVERT  |  TUESDAY, JANUARY 19, 2016
    [Twitter] How to Combine Social Media and B2B Marketing Automation
    Neil Tolbert on Twitter: @NeilTolbert. Mack Trucks on Facebook , YouTube , Twitter , LinkedIn , and Tumblr. Divide and Conquer. When you are a B2B company with a product that has an extended buying cycle, it can be difficult to know how and when to engage with your clients through social media. Marketing automation can ease this burden by keeping your brand in the minds of your consumers while they are between purchases. This frees up your marketing team to focus on using social media for its intended purpose: building those one-on-one personal relationships with your customers.
  • WEBBIQUITY SMM  |  TUESDAY, JANUARY 19, 2016
    [Twitter] 47 Superb Social Media Marketing Stats and Facts
    Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers. The “most important” social networks to teens and young adults (aged 12-24) are now Instagram (32%), Twitter (24%), Facebook (14%), Snapchat (13%) and Tumblr (4%). The tools most commonly used to measure social media marketing results are the native analytics provided by the social networks (Facebook, Twitter, etc.) 78% use Twitter for marketing; 74% use Facebook. 70% of the U.S. Of the 7.2
  • TWIST IMAGE  |  SATURDAY, JANUARY 16, 2016
    [Twitter] Six Links Worthy Of Your Attention #291
    As one person in my Twitter stream wrote: 'Everyone who works with nerds should probably read this.' Similarly, Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Creating Fictional Data Services and Their Implications - Fabien Girardin - Medium. Most modern apps are built atop data. Alistair for Hugh). Alistair for Mitch). Blown."
  • SOCIALNOMICS  |  FRIDAY, JANUARY 15, 2016
    [Twitter] Get Social in Hiring the Best Talent
    You can use social media to tout what your company offers, especially through your Twitter and Facebook pages. If you’re placing a help wanted ad on Twitter, include a link to your company’s website, adding all the pertinent details about the opening. When you post your notice/s for new hires, be sure to highlight some of the great amenities about working for your company (this can be done by posting images of happy employees on your Facebook, Twitter and Instagram pages). So, what are some keys to making them choose your business and want to stay there for years to come?
  • JEFF KORHAN  |  FRIDAY, JANUARY 15, 2016
    [Twitter] Customer Experiences are Marketing
    Meet me over on  Twitter  to take the conversation further. Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. Marketing is more than just information that introduces products and services. Marketing is the experience of buying your products. It is also the experience of using the product. It is the experience of returning a product that does not perform as expected. To prevent that one, marketing can be helping the customer get more from the product, or upgrading to an improved version. recently upgraded my iPhone and family service plan. Let that soak in.
  • PROACTIVE REPORT  |  FRIDAY, JANUARY 15, 2016
    [Twitter] 5 Digital Trends That Affect PR in 2016
    Follow me on Twitter. Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. 1. Earned vs Paid Content:   Publishing content is one of the core aspects of Digital PR.  In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising.  It’s no longer enough to label the content “promoted.” ” Disclosure now has to be above the content. 
  • PROACTIVE REPORT  |  FRIDAY, JANUARY 15, 2016
    [Twitter] 5 Digital Trends That Affect PR in 2016
    Follow me on Twitter. Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. 1. Earned vs Paid Content:   Publishing content is one of the core aspects of Digital PR.  In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising.  It’s no longer enough to label the content “promoted.” ” Disclosure now has to be above the content. 
  • PROACTIVE REPORT  |  FRIDAY, JANUARY 15, 2016
    [Twitter] 5 Digital Trends That Affect PR in 2016
    Follow me on Twitter. Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. 1. Earned vs Paid Content:   Publishing content is one of the core aspects of Digital PR.  In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising.  It’s no longer enough to label the content “promoted.” ” Disclosure now has to be above the content. 
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