• SOCIALNOMICS  |  THURSDAY, JANUARY 29, 2015
    [Twitter] How to Effectively Use Social Media in the Real Estate Industry
    Twitter. Twitter is an excellent source of traffic generation and can help you engage a completely new demographic. 'Social media is now considered a critical component of nearly every organization’s internet marketing strategy. This is particularly true in B2C industries where companies succeed based on visibility, relevancy, and engagement. The issue you must consider is whether or not you’re getting the most from the tools you have at your disposal. Using What You’ve Got  . One excuse that many professionals make regarding social media is they don’t know where to start.
  • CONVERSTATIONS  |  THURSDAY, JANUARY 29, 2015
    [Twitter] 4 Ways to Use Technology to Your Advantage
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Guest Post Submission. On average, small business owners lose four hours a week on average and four billion hours each year collectively managing routine administrative and operational tasks, a 2013 OfficeMax survey found. Typical time-wasting culprits include website management, tech support, printing, marketing, shipping, credit card processing, payroll, human resources and legal assistance. Additionally, 41 percent of those surveyed said energy wasted on these tasks drained their passion for their business. Small Business
  • SOCIALNOMICS  |  WEDNESDAY, JANUARY 28, 2015
    [Twitter] Ice Cream Makers Scooping Up Social Media
    Ice cream sales are double-scooping through the roof and it’s all thanks to manufacturers’ marketing efforts on sites like Facebook and Twitter. Likewise, Breyers, Cold Stone, and Carvel are taking to Twitter to put their scoops on display. Ben & Jerry’s – The king of ice cream combinations is turning to its Facebook and Twitter followers to create new flavors. 'When it comes to cold, tasty treats, everyone screams for ice cream, especially on social media. Food trends come and go, but one thing is constant: ice cream. consumes more than 1.5
  • FRESHNETWORKS   |  WEDNESDAY, JANUARY 28, 2015
    [Twitter] Four great examples of data visualisation in action
    Infographic by Zapp Payments via Twitter. 'Information overload. Infobesity. Infoxication. Whatever you call it, at some stage or other, we’ve all been there – sat in front of a data set so big or a report so heavy in detail it’s impossible to digest. At FreshMinds , a significant part of what we do is gathering data or consumer feedback and then making sense of that information to provide actionable insights for our clients. That means filtering out the noise in the analysis phase to provide a clear, concise story. What’s data visualisation got to do with it? variation on a classic.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JANUARY 28, 2015
    [Twitter] How Fast Should A Social Media Response Be?
    According to Sandra Fathi at the SMX Social Media Marketing Conference, here are the deadlines for recovery from a social media mistake: on Twitter, you have to respond within minutes, and after two hours it’s too late. 'One of the great things about social media is its immediacy — and that immediacy is also its greatest risk. on Facebook, you have up to twelve hours to get that response in. on blogs, you have twenty-four hours to respond appropriately. on mainstream media, you have 1-2 days to put your response out. What About Regular Responses? don’t think so.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 28, 2015
    [Twitter] B2B Social Media Marketing: 5 Reasons Companies Skip Social Media And Why They’re Wrong
    Success on platforms such as Facebook and Twitter requires companies to share interesting and relevant content. 'Today we have a guest post from Carli Evilsiver , Marketing Coordinator at WTWH Media. Social media marketing is becoming common across all types of industries, but some B2B companies are still hesitant to jump on the social media bandwagon. B2B companies have many reasons for believing they should not be on social media, but they are misinformed. Keep reading to find out why. Photo courtesy of Carli Evilsiver, WTWH Media. common mistake is joining every platform.
  • SOCIALFISH  |  WEDNESDAY, JANUARY 28, 2015
    [Twitter] Announcing #culturechat Thursdays!!
    In conjunction with Good.co , Jamie Notter and I will be hosting a new #culturechat Twitter chat every other Thursday at 1 pm EST starting February 5th. Click here to share this event on Twitter: . 'BIG NEWS to announce! Mark your calendars!! Our first #culturechat will be about GENERATIONS AND CULTURE – a topic you know is very close to our hearts. Will you join us to talk about such things as generational dynamics, how to retain and/or attract the best talent from different generations, and how to deal with internal conflict arising from generational differences? Potluck
  • CONVERSTATIONS  |  WEDNESDAY, JANUARY 28, 2015
    [Twitter] It Depends: More Than a Blanket Statement
    What’s the best way to use Twitter? Follow SmallBizTracks on Twitter or Facebook or on Google+. '“It depends.” ” This is more than just a blanket statement. Maybe it should not end with a period, but a comma. “I Don’t Know” is like that. Serves better as, “I Don’t Know, Let’s Find Out.” ” “It depends, let’s look deeper.” ” Every business is different. Location, customer-base, goals, competencies, deliverables, deadlines, branding, and et cetera. How often should I blog? Small Business
  • DEVUMI  |  WEDNESDAY, JANUARY 28, 2015
    [Twitter] Social Media Marketing Advice 2015: Cross-Platform Marketing
    Our follower service can bump your numbers up, but you may just want to record audio and have it ready to share on other platforms, or embed it in your blog like this: Look at Instagram as micro-blogging Everyone always thinks of Twitter when they think of microblogging, and see Instagram as a photo sharing platform only. If you start thinking of Instagram as a highly visual form of Twitter, you can start working towards telling stories and quickly sharing moments in your brand’s history. If you’re already awesome on Twitter, why pay more when your Instagram needs a hand?
  • SOCIALNOMICS  |  TUESDAY, JANUARY 27, 2015
    [Twitter] Put Your Customers First on Social Media
    If consumers look at your company Facebook or Twitter page and it has not been updated for days, perhaps even week in some extreme cases, do you really believe you look credible to the majority of them? 'Whether you run a well-known company or one that most people have not heard of outside of your hometown, social media is essentially a free and very worthwhile tool that should always be on your marketing radar. That said what are you doing to promote your social networking in 2015? As a result, they are missing out on golden opportunities to put their brand in front of countless eyes.
  • CHRIS BROGAN  |  TUESDAY, JANUARY 27, 2015
    [Twitter] I Like Facebook More Than Twitter These Days and Why That Doesn’t Matter
    And I’m reasonably well known for loving Twitter and being an early adopter of it. Continue Reading The post I Like Facebook More Than Twitter These Days and Why That Doesn’t Matter appeared first on chrisbrogan.com. 'Lately, I’m finding lots of interaction and fun on Facebook. once wrote a post about how I was leaving Facebook for Google+ because whoa, that’s the future. Until Google decided it wasn’t. Which social network is right for you? The real answer? The one you like. like Instagram plenty. Owner''s Mind - Work
  • SOCIALNOMICS  |  TUESDAY, JANUARY 27, 2015
    [Twitter] Trending: Was Facebook hacked?
    CNN reported that this temporary loss of Facebook, Instagram and Tinder brought users to Twitter to express their thoughts on the outage. 'Facebook users from Asia, the United States, Australia and the United Kingdom reported Monday night that they were unable to access the social media site as well as Facebook owned app Instagram and Facebook reliant app Tinder. Users joined the conversation with #facebookdown, which was trending for a few hours. This was not the result of a third party attack but instead occurred after we introduced a change that affected our configuration systems.
  • SOCIALNOMICS  |  TUESDAY, JANUARY 27, 2015
    [Twitter] Should You Take a More Social Approach in Your Career?
    Use social media sites such as Facebook, Twitter, Pinterest and more to promote your company. 'People leave the workforce for all types of reasons – they may decide to stay home with children for a time, they may have moved and are having trouble finding a job, they may have switched industries and are struggling or they may simply have wanted a break from working. Whatever the reason, it’s more important to focus on your skills and abilities rather than stress about your hiatus. To start, do some research in your desired industries and see what the requirements are.
  • SOCIALNOMICS  |  TUESDAY, JANUARY 27, 2015
    [Twitter] Pinterest Boards Your Business Should Be Following in 2015
    Industry leaders are constantly talking about who you should be following on Twitter and what Facebook pages offer value, but Pinterest boards aren’t often discussed (despite the fact that these same industry leaders offered tons of advice about how to use Pinterest to improve your business). Infographics Twitter. Any company that has a Twitter account should follow this board to learn some new techniques. If your business is trying to get more involved in the Pinterest scene, following the right boards and making the right connections is key. Gifts. The Future Is Here.
  • KOKA SEXTON  |  TUESDAY, JANUARY 27, 2015
    [Twitter] Content Marketing Resources
    Here are some of the best social updates that talk about content marketing on platforms like LinkedIn , Twitter and other social networks. Content Marketing content marketing LinkedIn Twitter 'The great thing about being in intent marketing is that there are so many other content marketing professionals creating…you guessed it, content. These are some great resources for people that are trying to step up their content marketing game. Powered by WP Bannerize.
  • PROBLOGGER  |  TUESDAY, JANUARY 27, 2015
    [Twitter] Going from a Blog to a Vlog: What the Big Companies Can Teach Us
    Brands now have Twitter, Facebook, Instagram, and on and on to promote their website and the blogs themselves. Stop by the blog, follow the @Devumi Gorilla on Twitter, or check out this article , to learn more about Devumi. 'This is a guest contribution from social media analyst Matthew Yeoman. The move online from only having a blog for your online marketing is, of course, one which has long since been abandoned. trend towards video, with YouTube leading the way, has lead to the rise of the vlog as the next big thing in content marketing. 30 2014: TITLE. VIEWS. LIKES. DISLIKES.
  • DANNY BROWN  |  TUESDAY, JANUARY 27, 2015
    [Twitter] Give And Ye Shall Receive: Mentoring, Creativity and Innovation
    Connect with Liz on Twitter , Facebook , LinkedIn or at LizScherer.Co. 'This is a guest post by health and wellness strategist and digital health pioneer Liz Scherer. When you hear the word ‘mentor,’ what is the first image that comes to mind? Is it a middle-aged man in a suit, briefcase on a table in front of him and a Mont Blanc pen in hand? Pretty passé, eh? Venture capitalist and Paypal co-founder Peter Thiel would agree. In an interview conducted late last year, he says that mentors no longer offer much in the way of value, at least not in the tech start up world.
  • SPIN SUCKS  |  TUESDAY, JANUARY 27, 2015
    [Twitter] Content Distribution: Eight Ways to Gain New Readers
    This means you should set up your plugin to have your Twitter handle in it and an easy way to grab the headline. It has the headline, the author’s Twitter handle, the link, and our Twitter handle. Twitter. Rich Brooks and I just had a conversation about how often to share older content and I admitted (on air, none-the-less) that we don’t do a good job of it beyond Twitter. 'By Gini Dietrich This whole digital world is a funny beast. Just when you think you have it figured out, it changes. ” because what worked in 2010 no longer works today.
  • SOCIALFISH  |  TUESDAY, JANUARY 27, 2015
    [Twitter] Direct marketing is dead. Long live direct marketing!
    You might combine a direct mail campaign with targeted Twitter advertising and local events. 'Guest post by Sophie Davidson. ———— Direct marketing is all about communicating directly with people. This might be through a direct mail campaign, some banner advertising or SMS marketing (see GlobalMessaging for more information on this). Like most forms of marketing, direct marketing has changed over the years and the old way of doing things is most certainly on the way out. Direct marketing campaigns need to work with your marketing mix. Test, test, test. Potluck
  • CONVERSTATIONS  |  TUESDAY, JANUARY 27, 2015
    [Twitter] Why Do I Do What I Do?
    Twitter Resources : Sharing resources is how I use Twitter most. Follow SmallBizTracks on Twitter or Facebook or on Google+. Related Stories Using Twitter for Business – The LIFT Weekly Podcast No. 'Recently, I’ve been asking business owners, “Why do you do that (or that way)?” ” Or “What’s the purpose of (strategy or tactic)?” ” This helps me as their coach, but also helps them define the importance of what they do and how they do it. Sometimes, it reveals how little importance there is in the doing. Maybe
  • SOCIALNOMICS  |  MONDAY, JANUARY 26, 2015
    [Twitter] The Social Approach to Helping Military Members
    Facebook, Twitter and More. Other companies also use social media sites like Facebook, Twitter and Pinterest to target military families. Companies can use Facebook promotions, Twitter feeds and Instagram posts to advertise and offer discounts. 'Businesses are taking creative approaches to advertising and marketing strategies, using a variety of platforms and reaching out to a number of customers and potential customers in specific groups. One of these ways of marketing is to use social media to reach out to current and former military members. Showing Gratitude.
  • SOCIALNOMICS  |  MONDAY, JANUARY 26, 2015
    [Twitter] Social Media Revolution 2015
    Grandparents are the fastest growing demographic on twitter | Stat found here. 'An update of  Social Media Revolution video has come out for 2015. Check it out here! Here’s a recap of what the video shares with us: Mobile drives over 50% of ecommerce traffic | Stat found here. Over 1.35 billion users on Facebook | Stat found here. Over 50% of the world’s population is under 30-years-old | Stat found here. 53% of millennial generation respondents (those born between 1981 and 2000) said they’d rather lose their sense of smell than their technology | Stat found here.
  • SOCIALNOMICS  |  MONDAY, JANUARY 26, 2015
    [Twitter] #Hazing Prevention: A New Digital Discussion
    HazingPrevention.org is also active on Twitter serving as an education and information conduit for nearly 6000 engaged followers. 'In the wake of continued incidents of violence and death caused by hazing acts within fraternity and sorority rituals, the methods that organizations are using to cause harm to students are vast and seemingly endless.  Black Haze: Violence, Sacrifice, and Manhood in Black Greek-Letter Fraternities , by University of Louisville professor Dr. Ricky Jones, is the most prolific and thoughtful writing on hazing to-date.  initiated a $4 million lawsuit.
  • PROBLOGGER  |  MONDAY, JANUARY 26, 2015
    [Twitter] Blogging and Privacy: How to Blog Authentically Without Losing Your Voice
    interact with my readers daily on  Facebook  and  Instagram   I love twitter, but my readers aren’t over there so much. Chat with her on Twitter  @veggie_mama  (cat pictures welcome!). 'Laura Tremaine’s blog is called Hollywood Housewife because she is just that – married to a movie producer and living in LA. longtime blogger, she’s learned how to balance honest storytelling with keeping her husband, her family, and their life together somewhat incognito. Blog Beginnings. started blogging as a creative outlet for my writing. But I never got that far. No-Go Zones.
  • WAXING UNLYRICAL  |  MONDAY, JANUARY 26, 2015
    [Twitter] Monday Roundup: 2015 Marketing and PR Trends
    Twitter Facebook Google+ LinkedIn Monday Roundup: 2015 Marketing and PR Trends. 'Whenever we approach the end of a year, we invariably see a flurry of “year in review” type posts, not to mention trend and forecast posts. Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. Yes, we read them so you don’t have to… except now you do! You’re welcome. Image: infradept via Flickr, CC 2.0. How 4 Social Media Predictions Impact Email Marketers. 30+ Social Media Predictions for 2015. but some are quite interesting. ” 6. 
  • SPIN SUCKS  |  MONDAY, JANUARY 26, 2015
    [Twitter] Newsjacking: The Good, the Bad, and the Superbowl
    Communication Media Relations #deflategate best buy memes New England Patriots newsjacking Seattle Seahawks serial Superbowl Twitter Twitter fails 'By Lindsay Bell I hate newsjacking. Like, viscerally hate it. remember saying, upon hearing the news of the tragic events in Paris , “If I see one post that even bears a whiff of What Charlie Hebdo Taught Me About X I will gouge my eyeballs out with a melon baller.” Thankfully, that didn’t happen—not that I’m aware of, anyway.  And I’m still sighted’ish. Ok, I should clarify: I hate “if it bleeds it leads” style newsjacking. NOTHING.
  • CONVERSTATIONS  |  MONDAY, JANUARY 26, 2015
    [Twitter] Using Twitter for Business – The LIFT Weekly Podcast No. 4
    4 – Using Twitter for Business. Twitter may seem the easiest of social networks because of its short messages, but it’s also possibly the fastest moving stream of posts (short steps = quick steps). We look at four areas, each from the standpoint of our LIFT framework (Learn, Improve, Find Flow, Think) to help you build a better business presence on Twitter. Included are better uses of Search, improving your profile, timing of posts and how much time to spend on Twitter, and thinking who and where your customers are on Twitter. All Aboard!
  • SOCIAL WAYNE  |  SUNDAY, JANUARY 25, 2015
    [Twitter] The Top Startup, Venture Capital and Entrepreneurship Articles This Past Week
    Twitter and the Rise of ‘The Leader’. 'BUILDBox curates the best building resources for technology entrepreneurs, daily. How Many VCs Should You Pitch for Series A£ by @NextViewVC. 12 Small Business Tools for Smooth Sailing in 2015 by Alex Ivanovs. Prioritizing Diversity In 2015 via @TechCrunch by @joelle_emerson. How to Build Online Relationships into Meaningful Networks via @msuster. Why Your Company Needs Marketing Materials via Create Business Growth. What should you include in your monthly investment update£ via @jason. We Will Never Need Another Financing – @bfeld.
  • SOCIALNOMICS  |  SUNDAY, JANUARY 25, 2015
    [Twitter] Is Your Lack of Social Networking Taxing You?
    For starters, go to the Facebook, Twitter, Google+ and other such pages of both well-known tax providers nationwide and those a little closer to home and/or smaller such shops. Lastly, the IRS has available taxpayer information on Twitter , so turn to that for some answers to your questions. 'Social media has myriad of ways to benefit everyday people. From networking for jobs to finding the best places to travel to, the list can go on and on. With that in mind, social media is a great tool when it comes to improving one’s financial situation.
  • TWIST IMAGE  |  SUNDAY, JANUARY 25, 2015
    [Twitter] Real Brand Storytelling
    twitter. advertisingpodcast alwaysbetesting audio bazaarvoice blog blogging brand bryaneisenberg businessbook businesspodcast buyerlegends calltoaction davidusher digitalanalyticsassociation digitalmarketing emetrics facebook google idealspot itunes jeffreyeisenberg marketingblog marketingpodcast monetate nomi searchenginestrategies tagman twitter waitingforyourcattobark 'Episode #446 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. have known Bryan Eisenberg forever. There were message boards and email lists. and Always Be Testing.
  • ARI HERZOG  |  SUNDAY, JANUARY 25, 2015
    [Twitter] Your Socks Should Match Your Trousers
    Related Stories Social Networking In Your Face 3 Decembers of Twitter Data No Thanks, @BostonGlobe. 'It’s apparently a fashion faux pas to match the color of your socks to the color of your shoes. Yet, this is what I’ve been doing for the longest time. It’s only when I recently bought a pair of dress boots and wore them with blue jeans and white socks, sat cross-legged on a Starbucks chair, and looked down at my sock showing itself, that I turned to the internet. GQ, Men’s Fitness, and similar websites told me I was wrong. didn’t own any blue or gray socks?
  • PROBLOGGER  |  SUNDAY, JANUARY 25, 2015
    [Twitter] The 6 Step Online Marketing Strategy Every Small Business Should Follow in 2015
    Get active on forums and discussions websites like Quora, LinkedIn groups, Twitter and any other platforms where you can talk directly to your customers. You can start by following their Twitter account and joining their blog’s mailing list. Follow him on his blog Writing My Destiny , Twitter , and Google+. 'This is a guest contribution from Jawad Khan. 2013 was the year when people started taking content marketing seriously. The momentum grew in 2014 and thousands of corporations, small businesses and startups invested heavily in content creation. Content Marketing.
  • CONVERSTATIONS  |  SUNDAY, JANUARY 25, 2015
    [Twitter] Week in Review: Posts and LIFT Shares, Jan 18 – 24, 2014
    'Week in Review  January 18 – 24, 2014: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @smallbiztracks ) This Week on ConverStations Own It or Rent It? Follow SmallBizTracks on Twitter or Facebook or on Google+. The LIFT Weekly Podcast No. by subscribing to  Whistle Stops Weekly  email newsletter. In 2015, we launched a new podcast:  The L.I.F.T. Weekly Podcast  for Small Business Owners. The  The  SmallBiz Tracks (Almost) Daily Podcast  is now included with select ConverStations posts. Need a LIFT?
  • TWIST IMAGE  |  SATURDAY, JANUARY 24, 2015
    [Twitter] Six Links Worthy Of Your Attention #240
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: Death By Robot - The New York Times. Asimov cooked up three laws of robotics that governed how robots would behave. Turns out they were pretty smart laws: don''t kill humans, do what they say, that kind of thing. But nobody''s suddenly building a fully-formed, anthropomorphic robot today.
  • CONVERSTATIONS  |  SATURDAY, JANUARY 24, 2015
    [Twitter] Bleeding on the Video – Lift Clip 01-24-15
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. There’s something special about James Altucher , maybe more than one something. lot of special is present in this TEDx Talk, filled with humor, write-em-down money quotes, sound advice, personal case study, and ideas. your presence or practice.  Subscribe today. Consider leaving a comment! LIFT Videos
  • CONVERSTATIONS  |  SATURDAY, JANUARY 24, 2015
    [Twitter] Coaching Styles in LIFT Clips 01-24-15
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. big part of what we do at SmallBiz Tracks and SubCLUBs is coaching business owners. Not everyone can be coached the same, sometimes due to personality, other times because of the situation. Click Here! IMPROVE – Coaching Drives To Be Better Can''t see the video in your RSS reader or email? Click Here! Click Here!
  • SOCIALNOMICS  |  FRIDAY, JANUARY 23, 2015
    [Twitter] Twitter and Facebook and Weight Loss…Oh, My!
    We spend too much time on Facebook and Twitter. We establish a trusting relationship very quickly on networks like Twitter and Facebook. Facebook Social Media Twitter lose weight weight loss 'What are the main reasons people use social media? Most of us use social media to: connect with long-lost classmates, family, and friends. market our business or brand. vent our frustration. brag mercilessly about our kids. share passive aggressive messages we hope the intended audience will understand. Many experts diss social media—pointing to all the ways it can ruin our live.
  • SOCIALNOMICS  |  FRIDAY, JANUARY 23, 2015
    [Twitter] Watch for These 6 Social Media Marketing Trends in 2015
    Pinterest, Instagram, SlideShare, Twitter, Flickr, SnapChat, and Visual.ly 'Social media marketing changed a great deal in 2014, and some of these changes will be sticking around through the new year. Many newer trends are starting to emerge, as well. comprehensive viewpoint would obviously have to include content. Optimizing user experiences at the site level is the fundamental principle behind many current trends. Audio and visual elements will be a particular hot trend this year. You can be ready for 2015 by keeping an eye on the following trends. Mobile is the new standard.
  • CONVERSTATIONS  |  FRIDAY, JANUARY 23, 2015
    [Twitter] 6 SEO Hurdles for Retailers and How to Beat Them
    Follow him on  Twitter  and  LinkedIn. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Written by Larry Alton Search engine optimization (SEO) techniques are best practices that help move your website (or web presence) to the top of the results when people search for “your” keyword(s) in Google or another search engine. Local SEO (LSEO) is the same thing, but it incorporates geo-targeting. For retailers , especially those with both an online presence and brick-and-mortar establishment, following SEO best practices can be a challenge. Consider leaving a comment!
  • ARI HERZOG  |  FRIDAY, JANUARY 23, 2015
    [Twitter] Social Networking In Your Face
    Twitter enables people to “follow” you but if I randomly started following you in real life, you’d think that’s weird, right? Related Stories What You Do is Not That Important My Story About Living My Life 3 Decembers of Twitter Data. 'Jena Kingsley is the latest in a series of comedians to poke fun at social networking systems by forcefully interacting with people in public places and proving that our online lives are silly when taken literally. Facebook has a little-used function called a poke. You can then ignore it or poke me back. Or poke anyone else.
  • SOCIALNOMICS  |  FRIDAY, JANUARY 23, 2015
    [Twitter] Credit Card Companies Know Rewards of Social Media
    Their twitter feed, for instance, can take customers to articles such as “ How to get a car loan for people with bad credit ” or other useful information. 'Credit card companies are reaching out in all sorts of ways. From print to phone to direct mail and TV, they are covering all of the bases. One marketing platform they don’t want to forget is social media. This is an important tool for marketing that can’t be overlooked. Benefits of Being on Social Media. Offering deals or discounts through checking in with locations or Foursquare. Celebrity endorsements.
  • SOCIALNOMICS  |  FRIDAY, JANUARY 23, 2015
    [Twitter] #YouTubeAsksObama
    Make sure to check out #YouTubeAsksObama on Twitter to see what people thought. Social Media Social Networks Socialnomics Twitter YouTube 'Mashable has put together this video of highlights from #YouTubeAsksObama. According to Mashable, this interview was “to expose a younger audience to Obama’s latest policy proposals, especially ones he talked about during his State of the Union address on Tuesday.” ” In order to do this, YouTube sent Hank Green, GloZell Green and Bethany Mota to ask President Obama the questions they found the most important.
  • DANNY WHATMOUGH  |  FRIDAY, JANUARY 23, 2015
    [Twitter] ICYMI – Guardian, Whatsapp and Tumblr
    Twitter planning to sell ads on apps and sites of other companies. Twitter is officially adding a feature designed to recap tweets you may have missed while not using its app. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Google Search now directly links you to brands’ social profiles. Facebook at Work launches. 70% of marketers will spend more on social media ads this year. The Guardian is the UK’s most tweeted newspaper. icym
  • KIKOLANI  |  FRIDAY, JANUARY 23, 2015
    [Twitter] Fetching Friday – 24 Posts on Marketing and Productivity
    19 Facebook, Twitter, LinkedIn & Pinterest Features You Didn’t Know Existed (But Totally Should) by Lindsay Kolowich. How to Build a Winning Twitter Ad Campaign by Liz Azyan. Ways to Improve Your Twitter Marketing Results by Tim Soulo. 'Fetching Friday is back for week four of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. 50 Amazing Resources That Will Make You a Better Writer by Jeff Haden. Search Engine Marketing. Social Media Marketing.
  • WAXING UNLYRICAL  |  FRIDAY, JANUARY 23, 2015
    [Twitter] PR Trends for 2015: 7 To Watch
    Twitter Facebook Google+ LinkedIn PR Trends for 2015: 7 To Watch. 'You know I’m not much of a forecaster. leave that to weather people and roosters. So when PRSA asked me to author a guest post on PR trends for 2015, initially I scratched my head a bit. But then I started thinking. And, as I wrote over at PRSAY: We practice public relations in fascinating times. The profession has seen changes we would never, ever have predicted. mean, in which universe could you have imagined yourself saying: “I’m pretty sure I can do my work without the Bacon’s books.” PR Trends for 2015. PRTech.
  • SPIN SUCKS  |  FRIDAY, JANUARY 23, 2015
    [Twitter] The Spin Sucks Inquisition: Scott Baradell
    Where You Can Find Scott Baradell Scott is on Twitter , LinkedIn , Google+ , YouTube , Vimeo , Pinterest , Quora , and writing for  Media Orchard  (the Idea Grove blog). 'By Gini Dietrich I first met Scott Baradell in a private Facebook group, of all places. He was hanging out in there with other smarties and I liked his sarcasm and wit, so I figured he’d make a good friend. And I was right! He is the founder of Idea Grove in Dallas and is one of the first PR professionals to use inbound marketing to build his firm. often read her Facebook posts and wonder how the heck she does it!
  • CONVINCE & CONVERT  |  FRIDAY, JANUARY 23, 2015
    [Twitter] LinkedIn Tricks for Social Media Professionals
    Keep your personality in your interaction, whether it be on LinkedIn, Twitter, Facebook, Pinterest, Instagram, whatever. 'Tweetable Moments Treat your LinkedIn page like a website. It really is your online reputation. LinkedInExpert Tweet This. Next-Level Networking. Viveka von Rosen is known internationally as the LinkedIn Expert. She has written the book on it and consults with businesses to optimize lead generation from LinkedIn. Today she shares her knowledge and expertise (free of charge!) on the Social Pros Podcast. Optimize Your LinkedIn Page. If you don’t, you are behind.
  • CONVERSTATIONS  |  FRIDAY, JANUARY 23, 2015
    [Twitter] Mobile Phones: More Than Just That
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Our conversation went from blogging to social media apps. As a mompreneur , it was important be able to stay connected from anywhere at anytime. asked if I could see her phone. “It’s more than just a phone!” ” She quickly rattled off a dozen things this device is used for, from time management to health management, along with shopping assistant and invoice administration. It’s her camera, transactions register (Square), idea and research manager (Evernote), and whiteboard ( SimpleMind ).
  • DEVUMI  |  FRIDAY, JANUARY 23, 2015
    [Twitter] Where to Find Twitter Trending Topics for your Online Marketing
    'Marketing with Twitter trending topics is a strategy that combines careful planning, even more careful research, and a bit of dumb luck. m going to show you all of the web resources that are going to help you find Twitter trending topics, and give you examples of what works. Web resources to find Twitter trending topics   Don’t forget the supplied trending topics box! The trends box on the left hand side of the Twitter homepage is going to show you what the most popular trends are right at that moment. Particularly useful if you’re part of a Twitter chat.
  • SOSHABLE  |  FRIDAY, JANUARY 23, 2015
    [Twitter] If a Social Media Company Doesn’t Offer Both Sides of the Posting Coin, Run Away
    The same sort of toss-up applies to Facebook and Twitter posting, particularly when it comes to advertising for business. These are the posts that appear on the Facebook pages or Twitter profiles of the business and fill the news feeds and timelines of the business’ followers. If you post to your “wall” on Facebook or to your Twitter profile, you’re posting publicly. These are the unpublished posts on Facebook and Twitter. For whatever reason, both Facebook and Twitter have done terrible jobs at letting businesses know the power of dark posts.
  • SOCIALNOMICS  |  THURSDAY, JANUARY 22, 2015
    [Twitter] See What You Missed “While You Were Away” With Twitter iOS App
    'After talk about the newest update to the Twitter iOS app, Paul Rosania announced yesterday on the Twitter blog that the newest feature has launched. Rosania says, “Our goal is to help you keep up – or catch up – with your world, no matter how much time you spend on Twitter. With a few improvements to the home timeline we think we can do a better job of delivering on that promise without compromising the real time nature of Twitter.” Social Media Social Networks Twitter Image from blog.twitter.com.
  • SPIN SUCKS  |  THURSDAY, JANUARY 22, 2015
    [Twitter] Effective Marketing from Bob the House
    According to Bob’s Twitter bio, he’s in a very family-friendly neighborhood. A House that Tweets I met Bob on Twitter one day last week. With an extensive background in sales, Bob the House’s creator told me he started the Twitter account because he was having a difficult time trying to sell the house through traditional methods, and figured he might as well try something a bit different. Marketing Online Marketing Communication digital marketing strategy marketing boring industries real estate Social Media Twitter Twitter Marketing through.
  • CONVINCE & CONVERT  |  THURSDAY, JANUARY 22, 2015
    [Twitter] Going Programmatic to Get Your Content Seen
    Twitter’s Tailored Audiences offering is another great programmatic option for getting a valuable piece of content to go viral. Red Bull, for example, could target its videos to the Twitter feeds of people who have recently browsed extreme sports or teen sites. GE, in turn, could tweet its environment-related articles and videos to Twitter users who have purchased or viewed environmentally-friendly products. 'Image via BigStockPhoto.com. Is Red Bull a media company or a beverage company? It’s a question that’s been raised  quite a few times  in recent years.
  • PROBLOGGER  |  THURSDAY, JANUARY 22, 2015
    [Twitter] How To Advertise Your New Business In Blog Posts Without Looking Too Promotional
    Connect with on Twitter @veeblogs. 'Image via Flickr user twicepix. This is a guest contribution from freelance writer Victor Ijidola. Sometimes we just want to advertise our new businesses in blog posts so people can quickly know the new product or service we’re selling. But then, we don’t want our readers to see us as being too promotional. So often we say little or nothing about our product, thereby making a lot of them read, get value, and leave. without ever having a glimpse of what we sell. Honestly, that doesn’t sound good for business. So how do you solve this puzzle? Traffic.
  • SPIN SUCKS  |  THURSDAY, JANUARY 22, 2015
    [Twitter] Influencer Relations: Tips to Extend Your Current Campaigns
    If not, you can sign in with Twitter. It’s worth signing up for Twitter just to be able to log in to Followerwonk. On Twitter, create a list of bloggers and journalists you want to collaborate with this year. Now go into Google+ or Twitter and thank those people by sharing the link to your post again and saying something along the lines of, “Thanks to @biggreenpen, @keepupweb, @danpurvis for the content share!” 'By Gini Dietrich Last week we hosted a very successful webinar with Andy Crestodina. First, open Followerwonk. Start there. foodie. Topsy.
  • CONVERSTATIONS  |  THURSDAY, JANUARY 22, 2015
    [Twitter] Take Your Foot Off the Gas, Keep Your Hands on the Wheel
    Is Twitter stressing you out because you can’t keep up? Follow SmallBizTracks on Twitter or Facebook or on Google+. 'There is a sigh of relief when I say this to business owners overwhelmed by social media. believe your business should have a presence on every platform or network your potential customers and intended audience are active. Having a presence does not mean become an award-winning, stream-hogging, featured user on these platforms. There was a time that a business would get a listing in each phone book of their service area. Yet, there was a presence.
  • SOCIALNOMICS  |  WEDNESDAY, JANUARY 21, 2015
    [Twitter] Find the Social Solution to Better Credit
    Visit various financial sites and their Facebook and Twitter pages to learn how to use credit wisely; Learn about identity theft – With the usage of credit cards unfortunately comes fraud and  identity theft. 'Whether you run a business or work for one, your finances are likely your top priority from day to day. For the former, running a company takes intestinal fortitude and many other things. If you’re good when it comes to overseeing money, your business can turn out to be quite successful. Educate Yourself on Finances. prime example of this is one’s credit history.
  • CONVINCE & CONVERT  |  WEDNESDAY, JANUARY 21, 2015
    [Twitter] Hack Your Email Growth Rate with This List-Building Tool
    McKinsey & Company  reports email is almost 40 times more effective at getting new customers than Facebook and Twitter. 'Image via BigStockPhoto.com. Just how valuable is email to online marketers? The numbers tell the story: EmailExpert  reports email marketing produces a $44.25 return for every $1 spent. Over 77% of online customers prefer receiving marketing messages via email, according to MarketingLand. Nurtured leads make 47% larger purchases than non-nurtured leads, reports  Unbounce. How did this happen? Wasn’t email predicted to die off several years ago? Tweet This ).
  • SOCIALNOMICS  |  WEDNESDAY, JANUARY 21, 2015
    [Twitter] 3 Scientifically Proven Reasons Why Collaboration Empowers Your Social Media Marketing
    Someone with thousands of followers on Twitter, a diva with her own guest boards across Pinterest? 'Most organizations have just one person (in-house or outsourced) that manages their social media efforts. And that person would not only handle social media updates; there would probably be a bunch of other things on the side that they would also look after. Or there would be two people handling social media, because how much more can you spend on a medium whose results are hazy at best, right? Wrong. Social media deals with people, not just one person. The result? The best part? Simple.
  • MINDJUMPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Twitter] Content Creation – From Quantity to Quality
    Community Management Content Marketing Engagement Facebook Instagram Linkedin Local Local Social Media Marketing Localization Marketing & Communication Mindjumpers Mindjumpers Network Pinterest Social Media Social Media Marketing Social Media Strategy Tumblr Twitter YouTube Content Strategy context contextual marketing global local local community relevancy social timing 'Nowadays, almost everyone agrees that on most Social Media networks content is king. However, content without context is just messages without any bond to your long-term brand strategy and audience.
  • CONVERSTATIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Twitter] Nobody Ever Won an Election Without Asking For a Vote
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Sometimes, it’s as simple as getting a bigger sign. They open their store at 7:00 AM on weekdays. Two hours earlier than most of their neighbors in the Old Town business area. was pleasantly surprised when the owner asked for an early meeting (I’m an early riser). Most of our previous meets had been afternoon times. As As I approached the store, I was thinking of texting the owner or simply peering in the window and knocking with my ring finger. And then I saw the sign. About knee-high. Small sign. Knee-high.
  • SOCIALNOMICS  |  TUESDAY, JANUARY 20, 2015
    [Twitter] A Social Media Campaign Used to Promote Social Good
    Check it out on  Facebook  and  Twitter !” Campaign on  Facebook  and  Twitter  for more inspiring photos about the power of language. 'Buzzfeed recently posted this article  with photos from the newest installment of Duke University’s “You Don’t Say” social media campaign. This social media campaign highlights language that is offensive to sexual and gender minorities. Buzzfeed user Daniel Kort says, “In this installment of the “You Don’t Say?” ” Below are a few images from the campaign. Follow the You Don’t Say? Campaign.
  • SOCIALNOMICS  |  TUESDAY, JANUARY 20, 2015
    [Twitter] It’s Not Social Media Marketing vs. Customer Service: It’s Social Customer Service
    Simply Measured shared the results of a survey titled Customer Service on Twitter: How Top Brands Respond. But a few soothing words on Twitter won’t cost more than the thumb workout necessary to type it. If your employees aren’t social enough to master Twitter and Facebook, you might want to send them back to the fallout shelter they lived in. Ask them on twitter. It certainly wouldn’t happen in the company’s call center, but it could happen on Twitter. Most of us think of Twitter as an online cocktail party—comments are pretty short and random.
  • CONVINCE & CONVERT  |  TUESDAY, JANUARY 20, 2015
    [Twitter] How to Win Instagram with Six Simple Tests
    Most brands are familiar with hashtags from Twitter, but on Instagram, there’s a whole world of hashtags for different groups and niches that smart brands tap into to connect with different communities. Look at your top performing Facebook and Twitter posts. 'Image via BigStockPhoto.com. They say that a picture is worth a thousand words. So if the average length of a word in the English language is five characters, and tweets can only be 140 characters, by that logic, one Instagram can convey the same emotion as roughly 35 tweets. So where do you even start? Topic Testing.
  • WAXING UNLYRICAL  |  TUESDAY, JANUARY 20, 2015
    [Twitter] Weekly Roundup: Overcoming Obstacles with Measurement
    Rebekah Iliff  discusses in this post for  Mashable  (and if you’re not already following her on Twitter, you should be). Twitter Facebook Google+ LinkedIn Weekly Roundup: Overcoming Obstacles with Measurement. If you’re in the U.S., did you enjoy the first long weekend of 2015? What’s the point of measurement , exactly? expounded not that long ago, but thought we’d pick up that thread today. Image: Manitoba Coupon Maven  via Flickr, CC 2.0. Why PR and Marketing Must Work Together to Measure Success. 5 Measurements for PR ROI. Based in the Washington, D.C.,
  • GEOFF LIVINGSTON  |  TUESDAY, JANUARY 20, 2015
    [Twitter] How Popularity Ends
    No, try Facebook and Twitter pages! 'Popular things can begin to grate on you. Sometimes you wonder when people are going to stop sharing or talking about X item. The good news for the terminally bored is that popularity can and often does end. The bad news is popular brands and personalities may not like that. Of course, something else will become popular and we can all suffer through the trivial presence of and conversation about new popular thing Y. select few popular brands will be smart enough to evolve and maintain their popularity. Here are some causes: 1) Reality Sets In.
  • WEBBIQUITY SMM  |  TUESDAY, JANUARY 20, 2015
    [Twitter] 28 (of the) Best LinkedIn Marketing Guides of 2014
    Moving beyond the basics in Neal’s post above, Kevan Lee shares some compelling stats about LinkedIn (e.g., “LinkedIn sends nearly four times more people to your homepage than Twitter and Facebook”) and explains how to take advantage of each finding (for example, “6 out of every 10 LinkedIn users are interested in industry insights”–so “industry and company insights should compose a fair majority of your posted content, and the overall content plan should feel relevant and actionable to your followers”). Image credit: Cox Business. Kevin J.
  • CONVERSTATIONS  |  TUESDAY, JANUARY 20, 2015
    [Twitter] Advice of Real Experts on Blogging and Social Media
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Your customers may not be professional bloggers or social media experts, but they may offer you the best advice on what, when, and where to post. Experts might tell you to stop posting quote/photo memes – but your customers might love those pick-me-ups. Experts will probably tell you not to simply post links to other sites – but your customers might find lots of value in those resources. Experts may urge you to write longer posts – but your customers might not take time to read those novellas.
  • ARI HERZOG  |  MONDAY, JANUARY 19, 2015
    [Twitter] 3 Decembers of Twitter Data
    Media metrics Twitter 'I invite you to rewind to December 2012, December 2013, and December 2014 and observe how my tweeting evolved… These tweets are from December 2012. These tweets are from December 2013. These tweets are from December 2014. Of note, the number of replies increased every year — to the extent that last month saw more replies than the other two months combined. While my mood changes whenever I decide to send a tweet, I usually choose to reply to someone (or mention someone) than merely broadcast. It’s a personal preference. Weird. Thanks for reading.
  • JEFF KORHAN  |  MONDAY, JANUARY 19, 2015
    [Twitter] Modern Media: How to Build Your Business Reputation
    Let your Twitter followers know about this podcast with this ready-made tweet. Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. 'Listen to the Episode Below. Download. iTunes. Stitcher. SoundCloud. Get Weekly Marketing Updates. Discover What is New for Business. Powered by the Simple Podcast Press Player. This is Episode 26 of  This Old New Business  weekly  business podcast with Jeff Korhan. You will learn the practical methods Gini uses to help her clients. Our Featured Guest: Gini Dietrich. The Evolution of Modern Media. It’s Better to Show Than Tell.
  • SPIN SUCKS  |  MONDAY, JANUARY 19, 2015
    [Twitter] Eight PR Sins Every PR Pro Should Avoid
    Obviously, #KirbyDelauter became a trending topic on Twitter. 'By Eleanor Pierce Let’s talk about PR sins, shall we? Let’s talk about it with poor Kirby Delauter. Funny, clueless Kirby Delauter. Kirby Delauter. Let’s say his name a few more times, shall we? Kirby Delauter. Kirby Delauter. Kirby Delauter. The PR Sins of Kirby Delauter Here’s the back story (and an explanation of why I can’t help but keep saying Kirby Delauter over and over again) of the PR sins of this poor, clueless man. Kirby didn’t call her back. She wrote the story and it published. Too many times.
  • KIKOLANI  |  MONDAY, JANUARY 19, 2015
    [Twitter] 12 Social Media Tools for Scheduling and Publishing Updates Compared
    use HootSuite for Twitter engagement and real-time keyword monitoring. 'In the never ending search for tools to make social media management simpler, I decided to research several tools that help you update multiple social media networks in one place. In this post, I wanted to share my findings for others who are also in the process of choosing a social media publishing tool for their business. Social Media Tools Compared. The following are the social media tools for scheduling and publishing updates that I chose to research. AgoraPulse. Buffer. Everypost. HootSuite. IFTTT. MassPlanner.
  • PROBLOGGER  |  MONDAY, JANUARY 19, 2015
    [Twitter] Stay a Step Ahead on Social Media: Tips from SMX Social in Las Vegas
    Facebook has Insights, Twitter and Pinterest have Analytics, and Simply Measured offers analytics tools for LinkedIn and Instagram. Did you follow #SMXsocial on Twitter? 'This is a guest contribution from Paul Zubrinich of  Little Web Giants. Late last year, I returned from the biggest social media marketing conference in the world, SMX Social in Las Vegas. There were experts from all fields of social media and a wealth of new ideas floating about. Here are some of the takeaways. ROI is more than conversions. Think about this scenario. Tone down the “buy now” rhetoric! Go for it.
  • CONVINCE & CONVERT  |  MONDAY, JANUARY 19, 2015
    [Twitter] EGC is the Key Content Marketing Trend
    That third chart looked an awful lot like a ranking of most Twitter followers (in today’s world) and it triggered a substantial increase in mentions of the website on television. 'EGC is 2015’s most powerful marketing abbreviation. We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. After all, your employees understand the company and (should) understand what customers need and want to know about the company. You are Simon Cowell.
  • CONVERSTATIONS  |  MONDAY, JANUARY 19, 2015
    [Twitter] Own It or Rent It? – The LIFT Weekly Podcast No. 3
    You should develop your website and blog on your own domain, while still developing a presence on rented space such as Facebook and Twitter. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'The LIFT Weekly Podcast for Small Business Owners  Episode No. 3 – Your Business Presence: Own It or Rent It? Would you rather own your business space or rent it? Depending on the business, either might make the best sense. Sometimes, both owning (your flagship location) and renting (a pop-up shop) might be best. It’s rented property. All Aboard! Social Media
  • SOCIALNOMICS  |  SUNDAY, JANUARY 18, 2015
    [Twitter] Get More Social to Earn Savings and Rewards
    More and more companies are posting ads on their social pages (Facebook, Twitter etc.), Follow companies of interest and check in weekly (preferably more than once a week) to see if there are any new advertisements; Savings – Many businesses run promotions on their various products/services on sites like Twitter, Facebook, Google+ and others. For example, Direct TV has some 161,000 followers alone on its Twitter page. Once again, sites such as Facebook, Twitter, Pinterest and more are free of charge and wealthy sites of information. Social Networking is Beneficial.
  • TWIST IMAGE  |  SUNDAY, JANUARY 18, 2015
    [Twitter] The Internet Is The Answer
    twitter. advertisingpodcast audio blog blogging brand businessbook businesspodcast davidusher digitalmarketing dontapscott facebook google itunes marketingblog marketingpodcast thedigitaleconomy twitter 'Episode #445 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Don Tapscott could well be an international treasure when it comes to the Internet and the digital economy. He recently published a majorly updated version of his seminal book, The Digital Economy. So much has changed. Enjoy the conversation. audio. blogging. brand.
  • PROBLOGGER  |  SUNDAY, JANUARY 18, 2015
    [Twitter] A Powerful Exercise inside Google Analytics to Set You Up for a Successful Year of Blogging
    Here is a chart of all social traffic (blue line) with Facebook (orange), Twitter (purple) and Pinterest (green) to show you just how much Facebook is responsible for our social traffic. It is inspiring me to think about how to grow other social channels in 2015 (something I’ve begun work on with Twitter in the last week). 'Have you started the year off on the right foot? I hope you had a worthwhile end of 2014 and are looking at 2015 with excitement and anticipation! It all starts for me in Google Analytics (the tool I use to track how my blogs are performing). Audience.
  • CONVERSTATIONS  |  SUNDAY, JANUARY 18, 2015
    [Twitter] Week in Review: Posts and LIFT Shares, Jan 11 – 17, 2014
    'Week in Review  January 11 – 17, 2014: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @smallbiztracks ) This Week on ConverStations ConverStations blog posts you may have missed this week: Creating Additional Revenues: The LIFT Weekly Podcast No. Follow SmallBizTracks on Twitter or Facebook or on Google+. by subscribing to  Whistle Stops Weekly  email newsletter. In 2015, we launch a new podcast:  The L.I.F.T. Weekly Podcast  for Small Business Owners. The  Need a LIFT? Consider leaving a comment!
  • KOKA SEXTON  |  SATURDAY, JANUARY 17, 2015
    [Twitter] A collection of #SocialSelling posts for the week
    Most of them are around LinkedIn as the social media tool to us but there are some that talk about Twitter and other social networks too. 'I’ve put together a series of articles that will benefit sales professionals.These are social selling knowledge and strategy posts that I found valuable and thought you would like to see also. Some of these articles are very rich in data that can help drive decisions within your organization. Powered by WP Bannerize. Content Marketing Social Media Tips Social Selling Strategies LinkedIn marketing social selling
  • KOKA SEXTON  |  SATURDAY, JANUARY 17, 2015
    [Twitter] Content Marketing Posts You Should Read
    Content Marketing content marketing marketing Social Media Tips Twitter 'Here are some of the top content marketing posts I found this week. Many of these are great marketing resources that you will want to bookmark and use as reference materials as you build you content marketing strategies for 2015. From agencies to thought leaders these posts have a ton of information for you to learn from. Powered by WP Bannerize.
  • TWIST IMAGE  |  SATURDAY, JANUARY 17, 2015
    [Twitter] Six Links Worthy Of Your Attention #239
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: The Toxoplasma Of Rage - Slate Star Codex. We get pretty angry these days. If instead they bring up a very controversial case like Michael Brown , everybody will talk about it, but they will catalyze their own opposition and make people start supporting the police more just to spite them.
  • CONVERSTATIONS  |  SATURDAY, JANUARY 17, 2015
    [Twitter] Seeing Things Better and Different in LIFT Clips 1-17-15
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – How to Setup Facebook Call to Action Buttons Can''t see the video in your RSS reader or email? Click Here! IMPROVE – Ask Better Questions Can''t see the video in your RSS reader or email? Click Here! FIND FLOW – Change Habits Can''t see the video in your RSS reader or email? Click Here! Click Here!
  • SOCIAL WAYNE  |  FRIDAY, JANUARY 16, 2015
    [Twitter] BUILDUP Radio Episode 2 – Semil Shah on How Can Underrepresented Minorities In Tech (URM) Can Build Bridges With Investors
    Semil wrote about “minorities in tech, startups, and investing via his blog and since then curated a URM Twitter list and continues to share suggested solutions via his blog SemilShah.co. BuildUp Featured Podcast angel investor buildup buildup radio Bullpen Capital diversity founders guest Haystack investors radio Semil Shah Startups tech twitter list underrepresented minority in tech urm VC Venture Advisor at GGV Capital Venture Capital wayne sutton Take a listen below. Subscribe: iTunes | SoundCloud | RSS | More Subscribe Options.
  • CONVERSTATIONS  |  FRIDAY, JANUARY 16, 2015
    [Twitter] Fire In Your Mind (Thoughtography)
    Follow SmallBizTracks on Twitter or Facebook or on Google+. '“The mind is not a vessel to be filled but a fire to be kindled.” ” – Plutarch Learning is a fantastic gift. Many seek to gain knowledge. Few set out to apply what they’ve learned. Try new things. Apply what you learn. Discover without limits. Fire In Your Mind (Thoughtography) is a post from: ConverStations. You just finished reading Fire In Your Mind (Thoughtography) ! Consider leaving a comment! Thoughtography
  • WAXING UNLYRICAL  |  FRIDAY, JANUARY 16, 2015
    [Twitter] Around the Web in 59 Days
    saw us kick off our first #measurePR Twitter chat of the year. To celebrate, we’re having an extra-special Twitter chat in February with the woman who helped me kick things off all those years ago… yes, the queen of measurement herself, Ms. Twitter Facebook Google+ LinkedIn Around the Web in 59 Days. 'Just two weeks into 2015, it’s already been incredibly busy. Oh, and I celebrated my birthday yesterday – whee! Or, honestly, more; who knows what you’ll decide to do with all this great info? That Birdie sure knows what he’s talking about!
  • DEVUMI  |  FRIDAY, JANUARY 16, 2015
    [Twitter] How to Get More Pinterest Followers Fast
    Your Facebook and Twitter business account should be established by now. To do this, try out: Tweeting your pins Displaying your Pinterest activity on Facebook by linking accounts Adding a link to your Pinterest account in Facebook and Twitter bios Making connections between all of your online accounts will help potential fans find the social platform they like best. 'If you want to get more Pinterest followers fast on your business account, read on for 8 tips that will see your content getting followers, repins, and likes. How to get more Pinterest followers fast!
  • SPIN SUCKS  |  FRIDAY, JANUARY 16, 2015
    [Twitter] The Spin Sucks Inquisition: Martin Waxman
    We were sitting in an outdoor bar teaching some of our peers about this Twitter thing. They use a lot of jargon and often add a telltale the in front of words such as Twitter or Snapchat (The Twitter or The Snapchat). Where You Can Find Martin Waxman An early adopter of the social networks, Martin can be found on Facebook , Twitter , Google+ , LinkedIn ,  Slideshare , his blog , every week as my co-host on Inside PR , and even writing here on Spin Sucks. 'By Gini Dietrich I am very excited to bring you today’s Spin Sucks Inquisition. Stop it, you should!”
  • CONVINCE & CONVERT  |  FRIDAY, JANUARY 16, 2015
    [Twitter] How JetBlue Delivers Amazing Social Customer Service Working From Home
    With 25 people dedicated to social, JetBlue keeps 24/7 coverage on their Facebook and Twitter channels. Communication is streamlined through one Twitter handle, where they try to respond within 10 minutes. 'Tweetable Moments There are some things you just can’t teach, like passion and excitement. LaurieAMeacham Tweet This. Passion and Curiosity. Laurie Meacham oversees a team of about 90 crew members at JetBlue, including several who are fluent in Spanish, 25 dedicated to social, and the rest dedicated to email and other forms of customer communication. The Big Two: Julie Hopkins.
  • SOCIALNOMICS  |  THURSDAY, JANUARY 15, 2015
    [Twitter] Seven Tips for Making Webinars More Social
    If you’re looking to make your webinars more social, Twitter is a great place to start. Tweet the Twitter handles of the presenters using the hashtag at the beginning of the webinar so people can find (and use) their handles during the event. You may also want to include the presenters’ Twitter handles on one of your introduction slides. Socialnomics Twitter marketing Social Media Webinars 'If you’re a B2B marketer, chances are you’ve either attended or hosted a webinar. These insights can help you better plan future marketing initiatives.
  • SOCIALNOMICS  |  THURSDAY, JANUARY 15, 2015
    [Twitter] Job Boards Becoming More Social
    Find similar jobs – If you follow tech companies on Twitter, Twitter recommends other followers you may be interested in. 'If you need a job, you most likely will turn to a job board such as Careerbuilder.com, Monster.com or Indeed.com. Job boards allow you to search by job title, keyword, company name, location, whether you want full-time or part-time and more. The search can be as specific or as general as you like. Social media, though, is the new up-and-coming way to find a job. It’s all in whom you know, not necessarily what you know, right?
  • SPIN SUCKS  |  THURSDAY, JANUARY 15, 2015
    [Twitter] Earned Media: Three Steps to a Killer Pitch
    Find the person on LinkedIn or Twitter. 'By Lindsay Bell. Earlier this week, Laura Petrolino  gave you three steps to help you land some real ROI for your earned media efforts. She talked about strategies and tactics , and how to narrow down your outreach so that it is well and truly unique, and highly focused on what you want to achieve. Today, I’m going to back up her positions with a case study. Let me tell you the story of my own little earned media Christmas miracle. Earned Media: Hate the Player, Not the Game. know, that’s not how that little nugget really goes. Do Your Research!
  • PUSHING SOCIAL  |  THURSDAY, JANUARY 15, 2015
    [Twitter] How to Get Better Results From Your Content
    Shares per post: 40 Twitter | 20 Facebook | 20 LinkedIn. 'The phrase “great content” frustrates the spit out of day-to-day business owners. tell my clients that my definition of great content is similar to the Supreme Court’s definition of pornography – “I know it when I see it.” But we both know that this definition isn’t good enough. think we struggle with creating great content because we aren’t used to associating quantitative metrics with it. Many believe that great content is an art not science. Thankfully this isn’t true. ” Our 5-Step Profitable Content Methodology.
  • SOCIALNOMICS  |  THURSDAY, JANUARY 15, 2015
    [Twitter] Make Life Insurance a Social Task
    The nice thing about using social media for finding life insurance quotes is that you can take a look at a company’s Twitter, Facebook or LinkedIn pages without having your own. 'Social media is used for most anything these days. Whatever someone is searching for, they can find it on social media, from friends to businesses to insurance quotes and rates. As the following article shows, Auto, Health, Home & Life Compare & Save is a major topic of interest for consumers trying to save money on their coverage needs. Social Task at Hand. Engagement Matters. Use social media.
  • PROBLOGGER  |  THURSDAY, JANUARY 15, 2015
    [Twitter] Filtering Out Google Analytics Junk to Read Your Numbers Better
    Follow him on  Twitter  and  LinkedIn. 'This is a guest contribution from Larry Alton. Web developers, content managers, marketing teams, and many other online professionals rely on Google Analytics to understand visitor trends. However, you can run into a significant amount of noise, which can skew your Google Analytics numbers and your subsequent interpretations of this data. Luckily, you can filter out certain types of traffic, so that your numbers don’t get watered down by your own traffic, Web crawlers, or duplicated because of web address letter case discrepancies. General
  • SOCIALFISH  |  THURSDAY, JANUARY 15, 2015
    [Twitter] How to Get the Word Out When You’re on a Budget
    Twitter, Facebook, Instagram, LinkedIn, they’re all free. Ello, for example, is an up and coming social networking site that is trying to combine all of the best stuff of Twitter and Facebook but without all of the gross advertising and privacy issues. 'A lot of non-profit organizations have a hard time with marketing and branding themselves. Sometimes this is because the idea of creating a dedicated marketing campaign seems too “corporate” or “salesy.” Passive Signage. One of the best places for some passive signage is your car. Social Media. You could be a snapchat pioneer!
  • CONVINCE & CONVERT  |  THURSDAY, JANUARY 15, 2015
    [Twitter] How the BBC is Approaching News Coverage on Social Media
    If the BBC has anything to do with it, you’ll tune in on Instagram, Twitter, and Tumblr. The BBC Shorts videos are all 15 seconds in length and can be found on Instagram , plus dedicated Twitter and Tumblr accounts launched specifically for this initiative. 'Image via BigStockPhoto.com. How do you prefer to receive information about trending topics and breaking news? Image via BBC Shorts Tumblr. The collection of news coverage is now called BBC Shorts , and it’s a powerful and relevant collection of the trending and popular stories of the day. Tweet This ). Image via @BBCShorts.
  • CONVERSTATIONS  |  THURSDAY, JANUARY 15, 2015
    [Twitter] Capture Your Day
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'When I was a kid, my dad had a part-time gig selling some camera / photo album package to families. “Capture Your Day,” he would say. Chances are, the camera on your phone takes better pictures than the one my dad was selling. You know what my dad would say? “Capture Your Day!” ” Take advantage of that camera in your pocket. Seize the smartphone and capture your day, sharing the backstory and flow of your work day. The next two hours are project work. Try new things. Apply what you learn.
  • SOCIAL WAYNE  |  WEDNESDAY, JANUARY 14, 2015
    [Twitter] One of The 8 Black Techies Every Blerd Should Follow on Twitter
    'Today I was susggeted by Atlanta Blackstar online publication as one of the 8 Black Techies Every Blerd Should Follow on Twitter. I’ve been on Twitter since 2006 as user 800 or so and if I’m not the first black person on Twitter I’m in at least the top 10. There’s even a Blerd Nation website and twitter account @BlerdNation. While many of these techies have Twitter feeds that are incredibly entertaining, Sutton has one of the most useful feeds for emerging entrepreneurs who want to make their way into the tech space.
  • SOCIALNOMICS  |  WEDNESDAY, JANUARY 14, 2015
    [Twitter] Social Media & Technology Trends for 2015
    We use Facebook, Twitter, Snapchat and Instagram to maintain our relationships whether it’s with people or subconsciously with our favorite brands. According to Forrester in 2014, the visual-based social media platform, Instagram, saw four times more engagement than Facebook and Twitter. 'This New Year, technology and social media will make us feel more important and taken care of than ever before. Key themes trending in 2015 revolve around overall connectivity between business-to-consumer, people-to-people, machine-to-machine and people-to-machine.  .
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