[Twitter] Spotify Track Previews Can Be Added to Twitter Audio Cards
    Twitter announced  that 30-second previews of tracks from Spotify  can now be added to users’ timelines  and Moments. The integration with Spotify follows a similar move in April to support audio content from SoundCloud  in Twitter’s audio cards. Twitter wrote in its tweet (embedded below): You’ll want the volume up for this #SummertimeSoundtrack. — Twitter (@twitter) May 26, 2016. Readers: What are your thoughts on this arrangement between Twitter and Spotify? Tweets with @Spotify  tracks now play in your timeline! https://t.co/93avzwiQbs.
    [Twitter] What Twitter Trolls Can Teach You About Your Brand
    There are 310 million monthly active Twitter users publishing millions of tweets every day. heated exchange with customer service turns into an all-out Twitter war. Your Twitter audience will notice when a loud troll starts publishing negative things about your brand. Customer Service on Twitter | March 2015 Download. Twitter trolls live to destroy reputations. Education & Analysis Social Media twitter trollTrolls are the worst. They’re negative, they attack the the integrity of your brand, and they thrive on the chaos they create. Don’t.
    [Twitter] Two Top Execs Leaving Twitter
    Twitter vice president of revenue partnerships Ali Jafari (right) is about to take on a much more prominent role following the departures of two key executives. Twitter confirmed a report by Re/code  that vp of global business development and platform Jana Messerschmidt  and vp of commerce Nathan Hubbard (pictured below, respectively) are leaving the company, and Jafari is taking over media, business development and Amplify. According to Re/code, Messerschmidt, who has been with Twitter for six years, is leaving on her own accord, and Hubbard plans to start his own company.
    [Twitter] How IndyCar Uses Social Media to Engage with Fans Worldwide
    However, during races, Twitter is where the heartbeat of the event takes place. We’re publishing replays in real time to Twitter using SnappyTV, and the response is through the roof. Also be sure to catch up with the IndyCar Series on social media on Twitter , Facebook , Instagram , YouTube ,  and Snapchat. 2016 Indianapolis 500 Pole Sitter James Hinchcliffe leads the pack in practice for the Indianapolis 500. Photo: IMS Photo / Mike Harding. This year is particularly special, as the 2016 500 marks the 100th running of the storied race. https://t.co/C1zGN6wdP1. C1zGN6wdP1.
  • PAM MOORE  |  FRIDAY, MAY 27, 2016
    [Twitter] 15 Things Smart, Social Savvy Business Marketers Never do on Facebook
    Auto tweet everything from Facebook to Twitter and other social networks. For example, Facebook posts do not usually perform well and are not highly appreciated on Twitter, which has 140 character limit. The differences of how you communicate and post content to Facebook vs Twitter. 15 Things the C-Suite Must Do Before Hopping on Twitter (episode 45). It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. billion daily active users on average for March 2016. Ha ha.
    [Twitter] Does Your Content Have Superpowers?
    B2B Marketing blogging Demand Generation Facebook LinkedIn Marketing social media Twitter YouTubeA few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow. In order to succeed, your content marketing needs superpowers. This post examines some of the content marketing your brand needs to succeed. Exceptional Audience Relevance. Powerful Stickiness.
    [Twitter] What a Duck Can Do For “Social” Media Relations
    Dan Winters, anchor of NBC-affiliate WHO-TV, was the winner with highest level of engagement via Twitter and Facebook (he even updated his cover photo with an image of the actual race). Guest Post by Dawn Buzynski. I’ve held on to a theory for a while now: Social media and media relations are a paradox. The former is new school, which allows you to control your message, and the latter is old school which gives you very little control, yet more credibility. Allow me to present a case study, and you decide if my theory is valid. The motto for the Duck Derby is “Adopt a Duck.
    [Twitter] How To Find Influential People Who May Be Tweeting Your Content
    Twitter How To Find Influential People Who May Be Tweeting Your Content. This time, the traffic was coming predominantly from Twitter, so I thought I'd check to see if I was mentioned in a share. AgoraPulse is the tool that I'm using to manage and monitor my most important social media accounts ; Facebook, Instagram and Twitter, in particular. But what's amazing about AgoraPulse is that, within the monitoring tab for my Twitter profiles, the app automatically watches for any tweet that contains a link to my domain, but no handle, even if the link is shortened.
  • DEVUMI  |  FRIDAY, MAY 27, 2016
    [Twitter] The 3 Best Vine Users, and How to be Like Them!
    Case Studies Vine content marketing cross promotion online marketing social media marketing twitter marketing video marketing vine marketingEvery social media channel has its stars, and this goes double for channels that feature video like Vine. The best Vine users we’ll look at each offer unique content, and have teachable moments in them that you can use to build your own Vine account. The 3 accounts in question are: Gerald Andal Jerry Purpdrank MLB […]. The post The 3 Best Vine Users, and How to be Like Them! appeared first on Devumi.
    [Twitter] International Marketing Campaigns: Breaking Through Language Barriers
    Digital marketing platforms range from blogs to social media feeds using the likes of Facebook and Twitter. International Marketing Campaigns: Breaking Through Language Barriers. For international marketing campaigns, communicating in the native languages of those customers you are trying to reach is by far the best approach. English is a language spoken in many markets. Indeed, you could say that english has become the global language for business, but a key element in any successful marketing campaign is the ability to speak directly to the customer.
    [Twitter] 6 Ways to Optimize Your Instagram Account for eCommerce
    24 Ways to Test Your Instagram, Twitter, & Facebook Content Download. Are you wondering how to align social media and business goals? Instagram has over 300 million monthly users—that’s 17% of the US adult population.  Over half (57%) of these users access the site on a daily basis. Six of the seven top social media networks have engagement rates that stand at under 1%. Top brands on Instagram generate a per-follow engagement rate of 4.21%. This breadth of users and high level of engagement makes Instagram an optimal platform to help your brand market and sell on social.
    [Twitter] 3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media
    Facebook and Twitter are still leading the charge. After looking at over 16 million updates over 12 months, covering Pinterest, LinkedIn, Google +, Facebook and Twitter, we found that brands posted primarily to Facebook and Twitter. Here’s the breakdown of percentages: 79.6% of updates were sent to Twitter. For this part of the study,  we looked at how many engagements (clicks, likes, shares) each post a brand shares gets on average across Facebook and Twitter. Twitter have recently made similar adjustments with links pulling meta data into the timeline.
  • MELTWATER  |  THURSDAY, MAY 26, 2016
    [Twitter] Social Sidekick 6/5-6/11
    Blog Facebook Social Listening Social Marketing Twitter content social media social media holidays Social media marketingBueller? Bueller? Don’t forget to celebrate the anniversary of Ferris’ epic day off on 6/5… Read More.
  • AUDIENSE  |  THURSDAY, MAY 26, 2016
    [Twitter] 20 Social Insights You Can Learn From Instagram
    We will take you through the various social insights you can get about your audience on both Twitter and Instagram, and why this powerful combination should be a part of your marketing strategy. Whether it’s Twitter or a visual-heavy network like Instagram, people ‘converse’ in various ways – hashtags, photos, videos. By understanding the relationships and affinities your audience have to others on Twitter, you can plan sponsorship decisions, media planning and inform other parts of your marketing strategies. Platform Blog Twitter Data Twitter Insights
  • KIKOLANI  |  THURSDAY, MAY 26, 2016
    [Twitter] SMS Marketing: a Grossly Underrated Marketing Tactic
    SMS campaigns can fail to deliver results if you run them in isolation, without supporting media such as billboards, in-store posters, Twitter hash-tags, print flyers, online ad, or other media that you regularly use. Cloud-based services such as Zapier are merging popular communication apps such as Gmail, Dropbox, Slack, Evernote, Twitter, Mailchimp, and countless others with messaging apps such as Beepsend or Skype. Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. No convinced? Yes, free.
  • AUDIENSE  |  THURSDAY, MAY 26, 2016
    [Twitter] Alicia Keys To Perform #InCommon And Brands Celebrate #TowelDay
    Meanwhile, you can grab a bar of snickers for a low price if Twitter gets angry, and we bring you the best brand Tweets for #TowelDay. We also have the charity Missing People using Twitter to #FindEveryChild. All the Twitter Trends , plus what team Audiense is reading in this week’s round up of the best social campaigns. The three have taken to Twitter to spread the message of #InCommon, and no doubt, promote the opening ceremony which will be watched by fans all over the world. Just use caps lock and angry emojis on Twitter! Twitter. hoUfMSPKWL.
    [Twitter] Visual Analytics: Find Your Brand’s Visual Influencers
    Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of  giants such as Twitter and Facebook. And You should have already heard this statistic: over 1.8 billion pictures are shared online every day. And yes, several of these pictures define how entire segments of your audience will perceive your products and your brand as a whole. more sales), jewelry (2.4x ), footwear (1.7x ) and beauty products (1.6x) (2015,  The Shelf ).
    [Twitter] 6 Simple Steps to Lower Your Cost Per Facebook Fan
    Take a look at this study Dan Zarrella from HubSpot posted: Even though this study was geared toward Twitter, the base message is the same for Facebook: Good fans will share your post if you ask them to. Advertising/Marketing Facebook Ad Targeting age Comments Cost Per Fan Country Dan Zarrella desktop Engagement Fans gender Hubspot Interactions Interests Jon Loomer Justin Lafferty Likes mobile On Base Marketing Region Right-Hand-Side Ads Sarah Sal Targeted Ads TwitterYou probably know some people that endlessly brag about acquiring Facebook fans for pennies. Don’t listen to them.
    [Twitter] How to Figure Out Once and For All Which Social Media Platforms to Be On
    These days, there are a lot of social platforms to choose from: Facebook, Twitter, Snapchat, Instagram, Pinterest, YouTube, LinkedIn, and the list goes on and on. I’d like to take a step back and look at why most people ask which platform they should be on. Block off an hour this week and spend some time in Facebook, Twitter, Instagram, Pinterest, Snapchat, Twitter, and Periscope. Again, for a lot of us we assume – we assume our clients aren’t on Snapchat or Twitter – because we aren’t. Periscope for me is a great example. Katie.
    [Twitter] Dos & Don’ts Regarding What to Post this Memorial Day
    Branding Community Management Event Marketing Holiday Marketing Social Advertising Social Media Marketing #MemorialDay event marketing Holiday marketing holiday marketing on facebook Holiday marketing on Twitter Memorial Day posts Memorial Day Social Media Posts what to post for memorial dayMemorial Day is almost upon us once again. For millions of Americans, the holiday is a chance to remember those in the military who sacrificed their lives for our country. For others, Memorial Day is also the official demarcation of summer. What kind of content is appropriate to post on Memorial Day?
    [Twitter] 3 Lady Parts and a Frisbee Walked Into a Bar…
    “And the bonuses like the Twitter Chat Template Vault… pure gold! Twitter Facebook Google+ LinkedIn 3 Lady Parts and a Frisbee Walked Into a Bar… Career Development elise perkins online training professional development social pr virtuosoDid you know that lady kangaroos have three lady parts? Did you know that the creator of the frisbee was actually made INTO a frisbee after he died? Did you know that these are some of the random facts that you’ll learn when you sign up for my Social PR Virtuoso Master Course ? Now, mind you, Elise is far from a wallflower.
  • UNMETRIC  |  WEDNESDAY, MAY 25, 2016
    [Twitter] 3 Ways Brands Can Gain From Twitter's Character Limit Tweak
    The latest change that Twitter has proposed will have a significant impact on brands' twitter strategy. In addition to gaining 24 extra characters that attachments would take up otherwise, this affects how well they can use Twitter to boost their presence online (and sales offline). From the desk of Unmetric’s Social Media Journalist: I read about Twitter’s plan this morning to not include pictures, gifs, polls and @ mentions (in replies) in their strict 140 character limit, a wave of joy passed through me. l1sWRvXWqr pic.twitter.com/zzhWpRcABs — Twitter (@twitter).
    [Twitter] The Fundraising Wall
    Go on Twitter most business days of the week, and you will see some nonprofit awareness or giving day trending. Have you ever run a big online fundraiser and found the effort lagging somewhere in the middle? call this the fundraising wall, much like “ bonking ” or a runner’s wall in the midst of a marathon. The fundraising wall is pretty normal in my experience having run or been a part of more than $200 million worth of nonprofit and for-business online fundraisers, most recently with Meyer-Optik’s $683,000 Kickstarter for its Trioplan 50 lens. Or month.
  • AGORA PULSE  |  TUESDAY, MAY 24, 2016
    [Twitter] Let’s Be Clear on Content Creation vs. Content Curation
    If you feel really protective of your brand’s voice then curate content only on channels like Twitter and save the original stuff for your blog. Content Creation versus Content Curation … which is best for your brand? This is the hot debate raging in the marketing world. Content Creation  is the process of creating your own content from scratch and marketing it to your followers or subscribers. Content Curation  is the process of gathering existing information like blogs, social media posts or, ebooks relevant to a particular topic and sharing it with your brand’s followers.
    [Twitter] New Twitter Update Coming: How Marketers Will Soon Be Able to Maximize All 140 Characters
    What was once a rumor that Twitter would update its 140 character count guidelines is now official in the social media sphere: Twitter announced Tuesday morning that within the next few months, usernames, quoted tweets, photos, and other media attachments will no longer count against the tweet’s 140-character limit. Twitter co-founder and chief executive Jack Dorsey  told the BBC  that “It doesn’t make sense to anyone. So what exactly will be featured in this newest Twitter update? Replies on Twitter. People have had to work around it. Goodbye to.@replies.
    [Twitter] You Will Be Immediately Impacted by Twitter’s Revamped 140-Character Limit
    It’s official: Twitter is stretching its 140-character limit by no longer attributing photos, videos, GIFs, and polls to a Tweet’s total. Source: Twitter. Contrary to popular belief (and multiple false reports), Twitter is  not making this exception  for links. Twitter (@twitter) May 24, 2016. We all know that people love visuals, but for Twitter it’s more than that. By giving marketers who lean towards in-stream visuals the benefit of breadth, Twitter is able to keep its audience immersed in the channel for longer periods.
    [Twitter] How to Fine-Tune Your Father’s Day Social Marketing Strategy
    How to Build a Better Twitter Content Calendar Download. When it comes to holiday and event marketing, there are numerous opportunities to consider. If you want your brand involved in the Father’s Day conversation or have specific products you want to draw awareness towards, you should be choosing social strategies and  planning now. . Timing is important. Finding the right strategy for your brand and placing it in front of the most fitting audience is likely to result in increased exposure, engagement, and sales. While doing so, you may even attract new kinds of audiences.
    [Twitter] 3 Big Changes to Twitter’s Character Count
    Earlier this month, word came out that links and photos would no longer count towards Twitter’s 140-character limit. While this was exciting to some and rejected by some who don’t like change , it had yet to be confirmed by Twitter directly. That all changed Tuesday morning when Twitter announced several upcoming changes to their character count. Beyond the already (but unofficially) announced new rules for images and links, here are the big changes that Twitter said will be rolled out over the next few months and what they mean for Community Managers.
    [Twitter] Twitter to Stop Counting Photos, Usernames Toward Character Limit
    Twitter will soon allow users to include more content in their tweets, even without increasing the platform’s 140-character limit. Specifically, Twitter announced four new features coming to the platform over the coming months, including two tweaks to the way a tweet’s character count is measured. Next, Twitter will introduce the ability for users to retweet and quote tweet their own tweets. Finally, Twitter is removing the need for users to place periods before usernames when they want tweets to be viewed by all of their followers.
    [Twitter] How Brands Can Create Social Engagement Via Music Festivals
    Cupcake Vineyards truck stationed themselves amid the festivities, offering concert goers 2-ounce glasses of its wine for a dollar each, in return for a post on Twitter or Instagram with a branded hashtag. H&M. Channel Takeovers: Enlisting top influencers from Snapchat, Instagram, Twitter & YouTube to take over a brand’s channel for a day or weekend during a live event is one of the most highly-engaging ways to spread the word about your product/service/brand. $704 million Generated by Coachella and Stagecoach. 99,000 people per day. 9,000 Airbnb rentals. every year.
    [Twitter] 11 Things Donald Trump Stole From the Gary Vaynerchuk Playbook
    They Use Twitter Masterfully. Donald Trump is to Twitter what Steph Curry is to the 3-point line: simply the best ever. Gary has largely moved his attention to Snapchat and Youtube these days, but there’s no question that he first burst onto the scene partially as a result of his masterful use of the Twitter platform. He is also a Twitter investor. He recently critiqued Trump’s broadcast-only style on Twitter in a FORTUNE article. Social Media Case Studies breather donald trump gary vaynerchuk twitter wine library tv YouTubeOr vice versa?
    [Twitter] How to Run an Actual Engaging Twitter Contest
    Marketing fads come and go, but a tried and true tactic for driving engagement is a Twitter contest. Similar to Facebook , Twitter’s low barrier to entry makes it a popular platform on which to hold a contest. But there’s a lot more to launching a successful Twitter contest than just Tweeting out a prize and counting Retweets. Twitter Contest Guidelines. The first key to running a successful Twitter contest is to ensure you’re playing by the rules. Kick off your contest preparation by reading the Guidelines for Promotions on Twitter. Tell Your Story.
    [Twitter] How 3M Uses Daily Science to Maximize Social Results
    Amy Lamparske on Twitter: @amylamparske. 3M on LinkedIn , Twitter ,  YouTube , Facebook , Instagram. Data Driven Social Success. 3M is one of those pervasive companies that somehow manages to manufacture the majority of products you have in your office. From Post-it notes to stethoscopes and wrist braces to dish sponges, it is entirely possible that you use any one of their 19,181 US products every day. But how do you even begin to create a social strategy when your products run such a wide spectrum and are sold to a truly global audience? With data. In This Episode. Resources.
  • AGORA PULSE  |  TUESDAY, MAY 24, 2016
    [Twitter] How Your Customers Shop On Instagram
    The analytics for Instagram are less robust than on Facebook or Twitter. Instagram selling is not a fantasy. It’s real and it’s happening as you read these words. Let me tell you a true story about a woman; I’ll call her Sabrina. We’re going to show you how easy it is for her (and your customers) to shop on Instagram. Lately she has been into florals. Recently, Recently, her sister shared a business’ Instagram photo with her through Instagram private messaging. The photo was of a floral dress they were selling. Gorgeous. Selling through likes. Selling through comments.
    [Twitter] B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
    Paul ( #SMBMSP90 on Twitter). The event generated nearly 500 tweets (Social Media Breakfast attendees do like Twitter). What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St. The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here.
    [Twitter] How Continuous Training Can Boost Your Sales Employees’ Performance By 50% [Infographic]
    The ability to write great emails, phone etiquette, to moving into social selling skills with LinkedIn and Twitter. An effective business can leverage the best parts of people, process and technology. In the world of process, training is one of the most important things I feel that companies do not focus enough energy on. Sales training starts during the on-boarding process for new employees and needs to continue as the sales professionals become more involved in their roles. Training needs to be part of the regular process every sales professional has exposure to.
  • BUFFER SOCIAL  |  MONDAY, MAY 23, 2016
    [Twitter] Inside Buffer’s New Blog Design (And a Behind-The-Scenes Look at Our Content Strategy)
    You can use the search bar to discover content based on keywords you’re interested in learning about, for example, “ Twitter Marketing ” and you can also click on any of the categories below the search bar. We listen to blog comments and to conversations on Twitter to see what you’d like to learn more about. It is our greatest marketing asset. And we just keep changing it. Kevan Lee, October 2015. And now things have changed again. We’ve flipped the switch, and our new design is here. The Buffer Social blog now attracts over 850,000 readers and averages over 1.1
  • AGORA PULSE  |  MONDAY, MAY 23, 2016
    [Twitter] Facebook Live v. Periscope: Which is Better for Marketing Your Business?
    Therefore to boost your scopes before going live, post on your other social networks like Facebook, Twitter and Instagram that you will be going live at a certain date and time. Currently hashtags are not clickable on Periscope but if you share your broadcasts on Twitter they are searchable. To enable that feature, in the middle of the screen you’ll see a row of four icons and a twitter bird which you can click. Anyone who is searching a hashtag on Twitter might just stumble upon your live stream hashtag. Periscope. This will drive people to Periscope.
  • PROBLOGGER  |  MONDAY, MAY 23, 2016
    [Twitter] How to Write Engaging Content About “Boring” Subject Matter
    Follow her on Twitter and LinkedIn. This is a guest contribution from Anna Johansson. Unfortunately, if you’re an industry expert in construction, finance, software development, or other similar “dry” field, you’ve already been handed the short end of the content stick. Your industry is important, and the subject matter is interesting to you and other industry gurus, but it just isn’t that exciting to the average web user. . Of course, this only matters if you’re trying to write content that’s accessible to the average reader. However, Give It Your Best Writing. Resist this impulse.
    [Twitter] Facebook Video and Facebook Live: The Future for Marketers
    This content allows you to repurpose media that contains a familiar face that can later be used for a content strategy on Instagram, Twitter, blogs, newsletters, etc. Facebook Web Video 360 Video 360-Degree Videos advertising Arsenic TV blogs BuzzFeed Comments Facebook Live Homeless Media influencer marketing Influencers Instagram Live Streaming Live Videos Mark Zuckerberg Marketing Meerkat memes Newsletters nowthis Periscope PopShorts Rob McCarty Shares Twitter Videos Virtual Reality YouTubeBelieve it or not, Facebook is the answer for marketers. So what is Facebook video anyway?
    [Twitter] Instagram Rolling out Business Analytics | Social You Should Know
    Google has in its favor the “free” and “easy” strength it always has, but it’s entering a very crowded collaboration space. I’ll be curious to see if Google Hangouts becomes integrated, as they don’t currently appear to be. Q: Is Twitter Expanding to 163-Character Limit? A: It appears the answer is yes and no. You may recall that earlier this year Twitter considered a 10,000 character limit, but has since walked away from that. First, 85% of video views on Facebook are without sound, plus I give you 44 new Twitter stats , and 43 customer experience stats. Enjoy.
  • SPROUT SOCIAL  |  MONDAY, MAY 23, 2016
    [Twitter] 18 WordPress Social Media Plugins to Live By
    Here’s the social media channels we’ll cover for WordPress social media plugins: WordPress Plugins for Twitter. WordPress Plugins for Twitter. 1. For easy-to-use Twitter plugins, this one can be very helpful for marketers trying to get clickable content shared. Twitter Cards Meta. Twitter Cards help your Tweets stand out in your followers’ timeline by adding images, a call to action or other features regular Tweets don’t have. Twitter Cards Meta takes care of the technical side of integrating the feature into your site. PopUps.
    [Twitter] What I Learned from my Social PR Makeover
    However, I gave a story about how I met my current boss via Twitter running @PRSSAMSU. Guest Post by Emma Hawes  . My wardrobe last Wednesday included Nike yoga pants, tennis shoes and a coral screen print Delta Gamma Shirt, which, if you knew my time at Mississippi State, had to be two years old. Plus it was topped off with very little makeup and a messy ponytail. If you watched Shonali’s #SocialPR Blab with Corina Manea and Rebekah Radice , I was ambushed, much like Stacy and Clinton do on “What Not to Wear,” but this was a Social PR makeover. Don’t sell yourself too short.
  • AUDIENSE  |  MONDAY, MAY 23, 2016
    [Twitter] 3 Ways Sports Marketers Need To Be Using Instagram Data
    Bonus Tip – Use Twitter Data To Inform Instagram Strategy. One of the advantages of Twitter being an open network is that you can perform deep analysis which can be used to help inform your activity on other platforms. Read more of our articles on Twitter data to give you ideas of what insight you can collect and apply to different channels. Demy De Zeeuw posted on 433 , his highly popular Instagram account for football fans, with his notifications turned on, the video below is what happened. Getting to this point is great, but how can it be built on? Meanwhile….
  • PROBLOGGER  |  SUNDAY, MAY 22, 2016
    [Twitter] 10 Tips and Strategies for a Better Facebook Marketing Campaign
    And, that is not just on twitter, which obviously has to be 144 characters or less, but also on Facebook. This is a guest contribution from Jerry Low of  Web Hosting Secret Revealed. When it comes to social media website players, Facebook is too huge to be ignored. With over 1 billion daily users , 934 million mobile daily users as of April 2016, one thing is obvious: you simply must market on Facebook if you want to reach highly targeted users. Facebook Ads offers the biggest marketing opportunity on the Internet and provide: A powerful targeting system. Multiple entry points in funnel.
  • TWIST IMAGE  |  SUNDAY, MAY 22, 2016
    [Twitter] Great Curation On Farnam Street
    twitter. advertisingpodcast audio blog blogging brand businessblog businessbook businesspodcast curation curator davidusher digitalmarketing digitalmarketingagency digitalmarketingblog facebook farnamstreet farnamstreetnewsletter google itunes jwalterthompson jwt leadershippodcast managementpodcast marketing marketingblog marketingpodcast mirum mirumagency mirumagencyblog mirumblog shaneparrish socialmedia twitter wppEpisode #515 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. This is where I typically wax poetic about this week's guest.
  • TWIST IMAGE  |  SATURDAY, MAY 21, 2016
    [Twitter] Facebook Made The Right Move. Regardless Of What Marketers Think.
    From the article: "Daily post frequency rose by 36 percent on Facebook and by 14 percent on Instagram , while slipping by 2 percent on Twitter. Instagram posted the highest follower growth among the three social networks in 2015, but it peaked in February and began trending downward, while Facebook and Twitter were more stable. Instagram topped Facebook and Twitter in terms of engagement rate, and brand with the smallest followings (1,000 or fewer) on all three social networks boasted the strongest engagement rates.". twitter. Brands will have to leave Facebook. .
    [Twitter] What Is Happening With Blab?
    Blab participants can ask questions and chat real-time, as well as share links to the blab to Twitter or Facebook. That glory lasted all of about two months when, shockingly, a team from Twitter released Periscope. Sharing Blabs to Twitter or Facebook. Social Media What Is Happening With Blab? Is The Popular Live Streaming Platform Going Away? The past twenty years have seen social networks come and go. Change and evolve. For users in the midst of those changes, it's a frightful, chaotic time. It's understandable then that people are concerned. What Is Blab? Not broadcast?
    [Twitter] Social Media News You Can Use: Reach & Visibility
    Pinterest brought back an old friend, Twitter has new research on a new kind of influencer and Instagram brings the video heat to Carousel Ads. This week’s news roundup is all about expanding your brand’s reach and getting more eyeballs on your products. Pinterest Welcomes Back Affiliate Links. “In the past, we removed affiliate links from Pinterest because spammers were abusing them. Now that our spam detection system is so much stronger, we’re ready to allow affiliate links again.” ” – Adelin Cai , Head of Policy at Pinterest. Why it matters:
  • TWIST IMAGE  |  SATURDAY, MAY 21, 2016
    [Twitter] Six Links Worthy Of Your Attention #309
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Big Imagination 747 - One Month Progress Report - Big Imagination - YouTube. This project tried to get to Burning Man last year, failed pretty spectacularly because -- who knew--they underestimated the challenges of acquiring a jumbo jet. It's now underway. Alistair for Hugh). amazon.
    [Twitter] 5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney
    Let's not forget about Twitter. Twitter | LinkedIn Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney ! One of the biggest lessons I've learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. As in offline, digital friendships are built through common interests, kindness, support when times are shaky and celebrations when good things happen. If you are lucky you get to take online offline. About Paul Chaney. Conclusion.
    [Twitter] 3 Ways to Revamp an Aging Social Strategy
    When you start thinking of social media as a personal tool, it makes a lot of sense that Twitter and Facebook want to help you find enjoyable content with their filtering algorithms. Facebook, Twitter, Snapchat, and Instagram make changes to their platforms every day and are regularly adding new features. Think about the changes you’ve had to adapt to in the past year: Instagram Moments , Pinterest Image Search , and soon (maybe) a Twitter character-count change. If you’re bored, then you’re boring, and this is not a good time to be boring. Two people?
  • SPROUT SOCIAL  |  FRIDAY, MAY 20, 2016
    [Twitter] #SproutChat Recap: How to Analyze Your Competitors
    Make private lists on Twitter or Facebook to easily reference what type of product updates and content your competitors are posting. Successful professionals often promote the importance of focusing on your own company’s marketing efforts rather than those of your competitors. Sure, this is true to an extent, but–in order to stay relevant and remain successful, you should be keeping tabs on what other brands in your industry are doing. This week at #SproutChat , we discussed how to analyze your competitors and shared our tactics on how to be the business your audience chooses.
    [Twitter] Twitter Takes Stand vs. Use of Dataminr for Surveillance Purposes
    Dataminr, a company dedicated to identifying breaking news on Twitter, made headlines recently for shutting down a pilot program to share Twitter data with U.S. Officially, Twitter’s policy of not selling data to the government was the reason for not renewing the program, but could this be Twitter doubling down on resisting data sharing with governments? Twitter has maintained a firm stance against government data collection for some time, even going as far as filing suit against the government to allow its transparency report to be more transparent.
  • PROBLOGGER  |  FRIDAY, MAY 20, 2016
    [Twitter] Reading Roundup: What’s New in Blogging Lately?
    Chat with her on Twitter  @veggie_mama , follow on  Pinterest  for fun and useful tips, peek behind the curtain on  Instagram , listen to her 90s nostalgia  podcast , or be entertained on  Facebook. So I’ve been experimenting more with Facebook and to be honest I still can’t tell what will work and what won’t at the moment – everything I know has gone out the window! Stuff I think will do well totally flops and some other thing I forgot I scheduled has everyone buzzing. cannot figure this out for the life of me! Unless you fussed. Did you fuss? Pretty solid tips.
    [Twitter] What Happens When You Kiss a Bunch of Frogs?
    Twitter Facebook Google+ LinkedIn What Happens When You Kiss a Bunch of Frogs? What happens when you kiss a bunch of frogs? Nothing. Last weekend was my friend Michele’s birthday weekend, so I went across to hang out with her, her sweetie, her two dogs, three cats, and a bunch of frogs. Like this dude. Is he adorbs or WHAT? So cool, just hangin’ out in his own private grotto, watchin’ the lady frogs go by and daring all the tadpoles to look him in the eye. There There was another one that was SO cute, but I managed to restrain myself and didn’t post it here.
    [Twitter] How to Start a Conversation on Social
    Facebook, Instagram, and Twitter all provide really incredible tools for doing this. We talk a lot about how brands can find and leverage existing conversations on social — but what if you’re trying to start a whole new conversation? It can be hard to get your voice heard when there is very little noise about the problem your product is trying to solve, or you’re just starting out in an already-crowded space and want to change the dialogue. This applies to you if your brand: Is trying to fill a need people or organizations don’t know they have yet. OH FAQ!
    [Twitter] This Customer-Inspired Kotex Campaign Takes on Taboo Topics
    ” In addition to hosting live events, celebrity appearances, and tons of sweet freebies like manicures at The Period Shop over the weekend, Kotex also hosted a temporary online shop and a Twitter sweepstakes to bring more fans into the experience. It’s one thing to discuss taboo topics—it’s another to create experiences around them. This is the inspiration behind the world’s first-ever “Period Shop,” a bold new pop-up shop Kotex has set up in New York City to tackle taboos around “that time of the month.” ” The idea came from a woman with a vision.
    [Twitter] How to Kickstart your DIY Design Skills with Adobe Spark
    Another favorite feature is that you can quickly resize your designs with a scroll bar on the side which makes it easy to create the perfect size graphic for Facebook, Twitter, and Pinterest from your original design. You can download an MP4 of your Adobe Spark video and upload to YouTube, Facebook, Instagram, or Twitter. DIY Design is a must for small business owners, social media managers, and entrepreneurs. Time is the most valuable resource we have for our businesses. Being practical with project management and smart with our money has never been more important.
  • KIKOLANI  |  THURSDAY, MAY 19, 2016
    [Twitter] 12 Best Comments Plugins To Consider For Your WordPress Website
    The major advancements include features like spam elimination and easier commenting from social accounts like Facebook, Google, Twitter, WordPress.com , etc. WordPress has emerged as the best blogging platform-cum-CMS that has empowered various online businesses to turn their name into a brand. Utilizing the exemplary features of this platform, WordPress developers have created the most remarkable websites so far. And the process is just not limited to development, it goes on till customization using some advanced functions like themes and plugins. Yes, you got it right! No Page Comment.
    [Twitter] How Journalists Help Build a Strong Content Marketing Foundation
    Nick Stein on Twitter  and LinkedIn. Compelling Stories Close Deals. Before becoming a successful, results-driven marketing professional at Vision Critical, Nick had a robust career as an award-winning writer for FORTUNE Magazine and a producer at CBC News. His extensive experience in print, broadcast, and online journalism has given him a solid foundation in creating compelling narratives for a wide audience which has translated beautifully to the world of content marketing. Good content is compelling content ; stories that drive interest and action on the part of the reader. Resources.
    [Twitter] PB116: How to Snap Readers out of Passive Lurking to Become Engaged
    Twitter Chat having a # party allows readers to engage with one another. Note: this episode can be listened to in the player above or on iTunes or Stitcher. How to Move Readers From Passive Lurking to Engagement. Welcome to episode 116. I am working through a series that helps you to warm your blog readers up.  In episode 112 , I introduced the four stages of warming your readers up.  In episode 113 , I talk about how to get the first eyeball to your blog. This is crucial for building an ongoing relationship with your audience. We need to be the community that we want to have.
    [Twitter] Image Recognition in Action: How the Green KitKat Conquered the World
    People on Instagram really seemed to love it, and the snack became popular on Twitter as well. User generated content (UGC) is every marketer’s dream, as a creative customer base can be invaluable in spreading a brand’s message and surveys have shown that 93% of consumers find UGC helpful when making a buying decision. For brands, that’s a strong case for leveraging the power of UGC. But how should they go about finding this content? Combing through thousands upon thousands of posts manually is not an option. Enter Talkwalker image recognition. Here’s what we discovered.
    [Twitter] How To Rock Global Social Media Marketing
    Whilst the big brands often use Global Pages by Facebook and multiple Twitter accounts, this is not usually possible for the average business due to resources and budget. If like many marketers you are posting content in English, aimed at English speakers from English speaking countries then it’s time to get a wakeup call. In 1996, more than  80 percent  of Internet users were native English speakers but by 2010, that percentage had dropped to 27.3%. The top five languages online are now as follows: English. Chinese. Spanish. Arabic. Portuguese. Don’t Stereotype. The popular “Got Milk?”
    [Twitter] How to Find Facebook Post Ideas for Higher Organic Reach
    On channels such as Twitter most of us, at this stage, are convinced about resharing evergreen content on a regular basis but we’re less inclined to do this on Facebook. Facebook organic reach sucks. This means that fewer and fewer of your fans will see your content… …unless you are smarter with the content you share. In this article, I’m going to show how you can be smarter with your content ideas so you get more organic reach by coming up with better Facebook posts. 1. Find other people’s content that has already proven to be popular. Keyword filter.
    [Twitter] How Snapchat Discover Competes With Facebook Instant Articles and Twitter Moments
    According to a recent survey from Digital Content Next,  respondents reported that “they were most likely to turn to Snapchat to consume and share content, compared to Facebook Instant Articles and Twitter Moments.” Just a few weeks ago, it was reported via Bloomberg Tech that Snapchat users are consuming 10 billion videos per day on the application, in comparison to  Facebook ‘s 8 billion per day. This This level of usage has marketers frothing at the mouth and flocking to Snapchat’s dedicated publishing/ad platform, Discover. Source: Variety. Source: AdAge.
    [Twitter] The Best Research Tools for Finding Kick-Ass Content
    Trending on Twitter — Dig Deeper. In April 2015, content creators rejoiced when Twitter announced it was abandoning its Discover timeline and upgrading to a new mobile tool designed to capture detailed trending topics. Twitter’s mobile replacement is undoubtedly a step up, but content creators can dig much deeper to find out which topics are stirring people’s passions, driving their interests and stoking conversation on Twitter. This is a guest contribution from Jonathon Ohayon of Brilliance.com. Educate Your Content Creators (or Yourself).
    [Twitter] 8 Amazing Demand Generation Strategies to Boost Your Market Share
    Twitter Advertising Guides That'll Help You Generate Better Results for Less https://t.co/dEMkCctEWE. Users visit the site, fill in some contact information, authorize their Twitter page and we generate a free, informative social media report for them. Customer acquisition is an incredibly tough goal and competition continues to grow as startups and businesses around the world increase in numbers. If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. What Is Demand Generation? dEMkCctEWE.
    [Twitter] Beyond Press Releases: Using Stories to Land Your Organization on the Front Page
    You can connect with her via Twitter. Guest Post by Elaine Hughes. Doors that Manuel Rosado never knew existed are now opening to him.”. Compelling stories are memorable and can trigger powerful emotions in potential customers and donors. For Manuel Rosado, The Philadelphia Inquirer profiled his journey from drop-out to valedictorian, resulting in a donor stepping forward to pay his entire college tuition. The Whether you’re publicizing a fundraiser, milestone or new service, stories can help to drive your organization beyond the business briefs and closer to the front page.
    [Twitter] 6 Proven Strategies for Successfully Promoting Content Across Social Media
    Take our recent article on 11 Facebook Marketing Features for example: Here’s how we shared it on Facebook : And on Twitter : From past experience on social media, we know that our Facebook audience tends to like a bit more context around a blog post, whereas our Twitter followers tend to engage with tweets that are to-the-point and contain awesome visuals. Twitter: Post 14 times per day at “peak” Twitter times (using Buffer’s Optimal Timing Tool ). Let’s jump in! . 1. Create unique posts for each social channel. Share that ! Peers.
    [Twitter] Marketing Success Depends on Asking the Right Questions
    Rebecca Lieb Twitter: @Liebink. Q’s and A’s. Haven’t you ever wanted to know everything about everything? Rebecca Lieb feels your pain. Well, she at least wants to know everything about marketing. With years of deep research, Rebecca has learned where to find the keys to the marketing castle. She believes in asking tough questions, taking the time to find the real answers, the important of community and humility, and the adage of sharing is caring. Conglomotron LLC., and OneSpot. . In This Episode. Why it’s important to take the time to ask the right questions. Resources.
    [Twitter] Moms Who Use Twitter Are More Likely to Find Recommendations Authentic (Infographic)
    Are brands doing enough to target #MomsOnTwitter? A new infographic from  Twitter Ads  and Column Five revealed why these social media users are important. In terms of Twitter users specifically, moms who use Twitter are reportedly 67 percent more likely to research products on Twitter than women without children. These moms are also 45 percent more likely to make purchases based on Twitter than women without children. Infographics Twitter #MomsOnTwitter advertising bloggers blogs Column Five Marketing Moms mothers Recommendations Twitter Ads
    [Twitter] Twitter Beta-Testing a Way to Attach Ads to Tweets in Third-Party Apps
    Twitter is beta-testing a way for advertisers to attach ads to tweets that show up in applications outside of Twitter and its owned apps. Senior product manager Mollie Vandor  announced in a blog post  that the social network is beta-testing a way for brands to display ads from its MoPub  ad-serving solution directly via Twitter Kit timelines for Android and iOS applications. Vandor added that all ad rendering is handled automatically, and ads match the themes and color preferences in Twitter Kit so they will display properly within apps. https://t.co/FQPSB39qUE
    [Twitter] How Live-Tweeting is Carrying the NBA Playoff Conversation
    As seen below, Monday’s Warriors game generated nearly 30,000 more mentions than the MVP announcement: As we learned from monitoring media reactions to the NBA Playoffs , sports fans love taking to Twitter during televised games. In fact, nearly all of the mentions from Monday’s game stemmed from Twitter: What does this mean? Steph Wins MVP (again!). Stephen Curry experienced a little déjà vu last week, as the NBA superstar collected his second straight MVP award. Microsoft Retires Email. See you next week! Realtime Today
  • PROBLOGGER  |  TUESDAY, MAY 17, 2016
    [Twitter] 30 Practical Tips for Producing Great Facebook Live Videos
    Promoting your page on Twitter. This allows you to either show slides or to simply display call to action URLs, your Twitter URL or even your logo for branding. 2. Adding Titles to your feed (put your name/link/Twitter id etc on the screen as you broadcast. Twitter feeds – Add Twitter messages directly to your broadcast. This week we’ve been digging deep into Facebook Live Video. Today I want to get practical and give you some tips on how to create the best Facebook Live Videos you can. Click this. Prepare an Outline or Plan for Your Video.
    [Twitter] Vine Adds Timed Vine Challenges Based on Specific Themes
    In an email to SocialTimes, Twitter said: We consistently see trends and stories on Vine take on a life of their own as posts are seen by more and more people and they are inspired to create their own posts. Apps Twitter #PartyRehearsals Android Google Play Hashtags iOS iTunes App Store Videos Vine Vine ChallengeVine recently launched the first in a series of timed Vine Challenges, which encourage users to create videos related to specific themes. Users have the chance to be featured by the channel, which should increase the number of views their post will receive.
  • AUDIENSE  |  TUESDAY, MAY 17, 2016
    [Twitter] [Interview] Truffle Social And Models Own Get A Thumbs Up On Instagram
    We spoke to Truffle Social’s CEO Ellie Hernaman and Head of Strategy, Kat Scoble to get an idea of how they planned the campaign and tapped into the huge nail art fan base on Twitter and Instagram. In a previous interview with them, we also found out some tips and tricks about Direct Messaging campaigns on Twitter, and how Truffle Social use the Audiense platform’s tools for their own end. As Models Own has a stronger presence on Instagram because of the visual aspect, we used Twitter to find a crossover. Audiense: What was the overview of the Models Own campaign?
    [Twitter] BET Networks’ Debra Lee Joins Twitter Board
    Longtime BET Networks  chairman and CEO Debra Lee  is the latest addition to the board of directors at Twitter. Twitter executive chairman Omid Kordestani  made the announcement in a tweet : Welcome @IamDebraLee , @BET  chair and CEO, to the @twitter  board! Welcome @IamDebraLee , @BET chair and CEO, to the @twitter board! And Lee said in a tweet  of her own: Thrilled to be joining the @twitter  board. Thrilled to be joining the @twitter board. Readers: What are your thoughts on the newest addition to Twitter’s board?
    [Twitter] How Social Media Marketers Use Social Media In Real Life
    Jessica, AKA “the Analyst” On a daily basis you can find Jessica on the backend of social media sites like Facebook and Twitter. After a long day of staring at Excel sheets, Jessica prefers to wind down with Twitter and Instagram, describing herself as more of a social media lurker. Kathleen also has her own food blog that she utilizes social to promote, primarily sharing on Facebook and Twitter, and posting pictures to Instagram. At Ignite Social Media, everyone is an expert in social media marketing. We eat, breathe, and live social media. First stop, me.
    [Twitter] Guide to URL Shortening and Tracking for Social Media
    On Twitter, all links posted in Tweets or Direct Messages are shortened using the platform’s [link] service. All you have to do is enter a long URL into Twitter’s compose box and it’ll automatically be shortened. Unlike Bitly, which can be used on any social network, t.co is limited to only links posted on Twitter. Just paste your long link and Twitter will take care of the rest. You put so much effort into creating great content that when something you share on social media doesn’t get a lot of clickthroughs, it can be confusing and even disheartening. https://t.co/YagOCR1qFJ
    [Twitter] Why You’re Not Good at Social Until It Embarrasses You
    Susan Etlinger on Twitter: @setlinger. Big Data. Big Results. Susan is recognized as one of the most influential voices in Big Data. Not only does she have a  TED talk that has been viewed more than one million times, but she is also a member of the board of The Big Boulder Initiative which is an industry organization dedicated to promoting the successful and ethical use of social data. According to Susan,  that time is now. She has watched the evolution of data and consumer habits and has seen a simultaneous change in how marketers need to interpret the data to keep it relevant.
    [Twitter] Why The Facebook Ecosystem Dominates Social Media Budgets {research}
    Instagram is third, right behind Twitter. When asked where they plan to spend the most money in the next year, survey participants were more likely to mention Instagram than Twitter. Facebook (and its sister network, Instagram) are beginning to dominate how social marketers spend their paid amplification budgets. As we know, paid amplification of social media is more important than ever in this era of disappearing organic reach. And of course, they were right. ” And guess what? The gambit will work again, and is already succeeding. That’s a quick adoption curve!
  • AGORA PULSE  |  MONDAY, MAY 16, 2016
    [Twitter] What’s More Important: Social Media Fans or User Generated Content?
    Bank offers their Twitter followers a chance to win $50,000 with #ThisIsMyEDGE. Using a tool like Agorapulse can help you track hashtags on Instagram and Twitter. There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? The answer isn’t simple. It all depends on your company’s marketing strategy.  Different goals require different tactics. And sometimes your client will make the ultimate decision. However, if you’re leading the team, it’s important to understand this marketing puzzle.
    [Twitter] Twitter to Stop Counting Photos, Links Toward 140-Character Limit?
    No, Twitter is not increasing its 140-character limit  for tweets, but users may soon be able to pack a lot more information into them, regardless. Bloomberg added that the 140-character limit was originally adopted to match the limit of text messages in 2006, when Twitter launched. Twitter 140 characters Bloomberg links Photos SMS Text Messages URL shorteners URLsBloomberg  reported that photos and links will not be counted as part of the 140-character limit, with the change possibly taking effect in the next two weeks. Image courtesy of Shutterstock.
    [Twitter] How Social Media Engagement Has Changed Over the Past 3 Years
    On Twitter, customer service conversations often start in a Tweet, but often need to transition into a private message to learn more. Twitter has proven it’s an amazing place for brands to talk to and ultimately build relationships with their customers, and one of the best ways to do that is by helping them when they need it most. Twitter’s new customer service features are a testament to the fact that brands need to quickly and effectively engage on the customer’s terms, on the channel of their choosing, and at scale. Why is your brand on social media? The sum? Learn how.
  • BILL HARTZER  |  MONDAY, MAY 16, 2016
    [Twitter] Yelp Was Down
    checked the website “down for everyone or just me” and it shows that the Yelp website is, in fact, down: On Twitter, it appears that it’s being reported for at least an hour or so: I am sure that it won’t be down for too long, as I get more information I’ll update this post. Yelp logo. PRNewsFoto). Update. May 16, 2016: 12:01pm Yelp is now back up and running, it appears that the site was down for several hours today, May 16, 2016. This is the first time in many years that I have seen this website go down, and it’s certainly newsworthy. Check back.
    [Twitter] Early Insight into Facebook Reactions and How Engagement Differs Between Facebook and Twitter | Social You Should Know
    Some early insight into Facebook Reactions, a look into how engagement differs on Facebook and Twitter, and an interesting insight into users on Pinterest.  Engagement Differs on Facebook and Twitter. According to research from the Pew Research Center , Facebook and Twitter users engage differently with news content. While Facebook is the top referrer to news sites, the study reports that readers coming from Twitter are more engaged with the content. All this in this week’s Social You Should Know. The Reaction to Facebook Reactions. This is newsworthy.
  • TWIST IMAGE  |  MONDAY, MAY 16, 2016
    [Twitter] We're Watching Too Much Netflix, People!
    twitter. appoftheweek branding businessinsider chom977fm chomfm ctrlaltdelete ctrlaltdeletewithmitchjoel digitalmedia facebook google guestcontributor heatherbeckman instagram jwalterthompson jwt mirum mirumagency montrealradio morningshow morningsrockwithterryandheatherb netflix radiosegment radiostation socialmedia soundcloud streaming taxilater technology television terrydimonte twitter uber wppEvery Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). morning show. This week we discussed:  . Listen here. branding.
  • PROBLOGGER  |  MONDAY, MAY 16, 2016
    [Twitter] 12 Types of Facebook Live Videos that You Could Create to Help You Grow Your Blog and Business
    This was a great way to quickly share a lot of the themes of the event but also to be able to share it with the event hashtag on Twitter after the event meant it got shared around a fair bit. This week we’re taking a deep dive into Facebook Live Video and how you can use it as a blogger to deepen relationships with your readers, build your profile, extend your reach on Facebook and much more. Make sure you get notified in the final post in this series by subscribing to ProBloggerPLUS below. Ask me Anything (AMA). Behind the Scenes. Announcements. Event Recaps. Thoughts for the Day.
    [Twitter] Monday Roundup: The Nuts & Bolts of Social PR Strategy
    Twitter Facebook Google+ LinkedIn Monday Roundup: The Nuts & Bolts of Social PR Strategy. Over the years, I’ve offered a plethora of  tips here on the blawg to help you build your Social PR strategy. And the reason I’m such a diehard Social PR fan is that, by putting such a strategy in place, you’re building a community of supporters to back your cause  … which means you don’t have to rely solely on media relations to get the word out. Enter today’s roundup. 1. How Do You Say “Good Morning”? ” 2.  ” 3.  Social Media, Social Karma.
  • SPROUT SOCIAL  |  MONDAY, MAY 16, 2016
    [Twitter] 13 Ways to Use Facebook Events for Your Brand
    Twitter isn’t the only social network that lets you pin content to your feed. To keep consistent branding, upload your event photo to Landscape  and resize it to publish on Twitter, LinkedIn and other social networks. The last few years have been tough for Facebook marketers. Organic reach has dropped, younger users gravitated toward newer platforms like Instagram and Snapchat and there’s more competition than ever. Despite all of this, we’re here to tell you that Facebook is far from dead. It just isn’t as effective anymore. Name Your Event. Be active.
  • BUFFER SOCIAL  |  MONDAY, MAY 16, 2016
    [Twitter] How Product Hunt Grew to 140k Fans with Automation, Scheduling, and 8 Twitter Profiles
    The company—just two years old—has amassed over 168,000 followers on Facebook and Twitter, and their content performs doubly as well as other brands in their industry. Having all of the posts on the Buffer dashboard gives the Product Hunt team a broader picture to design a better experience for their social media community, most notably on Twitter. There are certain times when we have highly engaging audience on Twitter but it’s the middle of night for me, like 2 a.m. Inviting users to Product Hunt via Twitter. Why all the Twitter accounts?
    [Twitter] Never Miss Important Social Media Updates
    NETWORKS : Facebook , Twitter , Instagram , LinkedIn , Google+ , Vine , YouTube , Pinterest , Blab , Periscope Facebook Notifications On Facebook, you can get notifications for individuals, brand pages, events, groups and specific posts, giving you a great deal of control over what you get notified about. Twitter Notifications Within native Twitter, the only want to receive notifications is via mobile, though you can turn on notifications for specific users from desktop. Go to the user's Twitter profile. Social Media Never Miss Important Social Media Updates.
  • SOCIALFISH  |  MONDAY, MAY 16, 2016
    [Twitter] 7 Common Mobile Fundraising Mishaps and How to Avoid Them
    Twitter. Twitter. Twitter limits the number of characters that a nonprofit can post to just 140. It’s easy to make mistakes when you’re starting out. No one is an expert the first time around.  Chefs train for years to perfect their crème brûlée techniques.  Luckily, your organization doesn’t have to spend years cultivating your mobile fundraising strategy the way a chef would work meticulously on his caramelizing. You can learn from other nonprofit’s blunders, so you don’t have to waste time and energy making the same mistakes. Not buying into multi-channel marketing.
  • PROBLOGGER  |  MONDAY, MAY 16, 2016
    [Twitter] PB115: How to Get More Subscribers, Follows and Connections From Your Blog Readers
    Promote your secondary connection points – Facebook, Twitter, LinkedIn, etc. Note: this episode can be listened to in the player above or on iTunes or Stitcher. Getting Blog Readers to Subscribe, Follow and Connect. Welcome to episode 115. Today we are continuing our series on warming up your readers. This series began in episode 112 where I presented 4 stages of warming your readers up. Taking them from being completely unaware of you and your blog to taking them to becoming highly engaged readers. In episode 113 , I talk about getting the first eyeball on your blog. SumoMe.
  • AUDIENSE  |  MONDAY, MAY 16, 2016
    [Twitter] [Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy
    How does Porsche implement Twitter into its social strategy? Alissa Clauson: We use Twitter for organic brand messaging and campaign support. With that mix of two distinct groups in your target audience, how do you meaningfully connect with them both on Twitter? Social media – Twitter in particular – gives us a really effective avenue to create that content which is relevant to the audience on those channels. Clauson: Up to this point, our paid strategy on all social channels (not just Twitter) has been very campaign specific. The answer is simple.
    [Twitter] 8 Easy Ways to Use Social Media to Market Your Small Business
    Twitter (listening to the conversations on Twitter will provide valuable insight). Want to use social media to market your small business, but struggling to gain traction? Wondering how to jumpstart your efforts, but not sure where to begin? It can be confusing. In fact, only  53% of small businesses  say they actively use social media. The rest? They claim they don’t have the bandwidth, resources, time, money or energy. And I get it. As a small business, running the day to day can leave you feeling stretched thin. But here’s the upside. Holy wow, right? Peg Evernote.
  • PROBLOGGER  |  SUNDAY, MAY 15, 2016
    [Twitter] 10 Reasons Why You Should Give Facebook Live Video a Go
    One of the things I’ve noticed about it is that the people who interact live with me often start appearing in the comments section of other Facebook posts, blog posts and on Twitter in the days after a live interaction. remember one of the things I loved about Twitter in the early days of starting to use that was that it enabled me to test ideas and get quick feedback from my readers. Twitter is good for this – but live video takes it to a whole new level. Have you tried using Facebook Live Video to communicate with your audience? Here’s what to expect.
  • TWIST IMAGE  |  SUNDAY, MAY 15, 2016
    [Twitter] The Power Of Small Data
    twitter. advertisingpodcast audio blog blogging brand brandsense brandwashed businessblog businessbook businesspodcast buyology davidusher digitalmarketing digitalmarketingagency digitalmarketingblog facebook google itunes jwalterthompson jwt leadershippodcast managementpodcast marketing marketingauthor marketingblog marketingpodcast martinlindstrom mirum mirumagency mirumagencyblog mirumblog newyorktimes prince smalldata socialmedia thewallstreetjournal twitter wppEpisode #514 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. audio.
  • TWIST IMAGE  |  SATURDAY, MAY 14, 2016
    [Twitter] Six Links Worthy Of Your Attention #308
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . New Seminar Apps and Long Now Video Archive - The Long Now Foundation. The Elders of the Internet geek out about something called the Long Now Foundation. They build thousand-year clocks, and worry about humanity at scale. Their talks are legendary, and now they're all free. Brilliant.
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Social Media Marketing and Measurement