• PROBLOGGER  |  TUESDAY, MAY 3, 2016
    [Twitter] 3 Blogger Monetisation Lessons from Facebook’s Branded Content Policy Update
    This move starts at the top with the big influencers, and by big, think along the lines of examples like the below cited in Adweek : “Kendall Jenner, Selena Gomez, Taylor Swift and Cara Delevigne are all worth $230,000 per social media post when the message appears across Facebook, Instagram and Twitter, D’Marie told Adweek. How to Share Amazon Affiliate Links on Facebook and Twitter (updated for the policy). So apparently the (Facebook blue) sky fell and then picked itself back up again, but not before everyone went completely bananas over yet another policy update.
  • CONVINCE & CONVERT  |  TUESDAY, MAY 3, 2016
    [Twitter] What Social Media Can Learn From Content Marketing
    Randy Frisch on Twitter: @randyfrisch. Chris Moody on Twitter: @cnmoody. Strategy + Content = Successful Social. Is content overheated these days? Has it just become a buzz word? Or are we paying too much attention to it and driving it into the ground? How can we balance content with quality and quantity? These are the pressing questions on the minds of marketers as they navigate the ever-evolving world of social media in the quest for more relevant content that can cut through the noise. To them, content is literally everything we do. In This Episode. Quotes From This Episode.
  • SPIN SUCKS  |  MONDAY, MAY 2, 2016
    [Twitter] How NOT to Build a Following on Social Media
    Eleonora Israele looks at the five things you shouldn’t do on Facebook, Twitter, Instagram, LinkedIn, and more. Community Social Media build a following choose the right network digital agency don't buy followers engage your audience facebook instagram learn analytics LinkedIn social media best practices social media ethics social media landscape social media marketing agency TwitterDo you know how NOT to build a following on social media? The post How NOT to Build a Following on Social Media appeared first on Spin Sucks.
  • GEOFF LIVINGSTON  |  MONDAY, MAY 2, 2016
    [Twitter] Understanding Photography on Instagram
    find that crossover between social networks – 500 Pixels to Facebook to Flickr to Instagram to Twitter – is minimal. GL: I think Instagram has become much more mainstream in the past two years, and is in many ways is starting to replace Twitter. Marketing Photography Social Media 500 pixels 500px brand branding digital photographer facebook Flickr image Instagram marketing twitterUnited Kingdom-based Digital Photographer Magazine interviewed me for their current edition ( Magazine Issue #173 ) on Instagram best practices for photographers. It would never work in Instagram.
  • CONVINCE & CONVERT  |  MONDAY, MAY 2, 2016
    [Twitter] The Single Most Important Social Media Marketing Metric
    With these goals in place, you’ll be able to measure your performance by mapping back to the referral source, like Facebook or Twitter. As marketers, Peter Drucker ’s oft-repeated phrase, “What gets measured gets improved,” is more than a piece of wisdom—it’s a way of life. We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. Likes! The End of Vanity Metrics. Focus on Conversions.
  • TWIST IMAGE  |  MONDAY, MAY 2, 2016
    [Twitter] Is The Financial Industry Pointing Us To The Future Of Technology?
    twitter. 60minutes alextapscott appoftheweek banking bitcoin blockchain blockchainrevolution businessbook canadianmarketingassociation chom977fm chomfm cma ctrlaltdelete ctrlaltdeletewithmitchjoel digitaleconomy digitalmedia dontapscott facebook financialindustry fintech google guestcontributor heatherbeckman jwalterthompson jwt mirum mirumagency mobile mobilerevenue montrealradio morningshow morningsrockwithterryandheatherb passportparkingapp radiosegment radiostation socialmedia soundcloud technology terrydimonte twitter wpp morning show. This week we discussed:  . billion.
  • WAXING UNLYRICAL  |  MONDAY, MAY 2, 2016
    [Twitter] Monday Roundup: Social PR Virtuosos
    Twitter Facebook Google+ LinkedIn Monday Roundup: Social PR Virtuosos. What does it take to be a “Social PR Virtuoso”? An elite group of Social PR pros found out last year, when I first launched my premiere online course. You can get a taste of that if you sign up for my new, FREE online training on May 13: The Social PR Makeover. And since smart teachers continue to learn from their students, I thought this week I’d showcase some of the Virtuosos… because they really get what “Social PR” is all about. 1. Why Are So Many Likable Ads Ineffective? .
  • SOCIALFISH  |  MONDAY, MAY 2, 2016
    [Twitter] 8 Tips for Social Video Storytelling
    If you want to reach tech-saavy millennials, build your content for Snapchat and Twitter with links for extended viewing on other platforms. Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. Her new book is The Producer’s Playbook: Real People on Camera (Focal Press). 1 – Tell a Story. Even if you are telling a nonfiction or “real world” story, you still the essential story arc elements to keep your viewer engagement. See more on how to create a hook in item 6 below. That’s huge.
  • PROBLOGGER  |  SUNDAY, MAY 1, 2016
    [Twitter] 6 Things I Wish I Knew When I Started My Blog
    The best thing about it is the quotes BEG to be clicked: they entice Twitter users to your website. This is a guest contribution from Will Nicholls. It was a little over two years ago when I first went online and bought my blog’s domain name. wanted to announce it to the world and get started straight away, but instead I spent the next 6 months developing and filling the website with content so that I wasn’t launching on an empty stomach. probably read the entirety of the ProBlogger website in that time, as well as other web development blogs, cramming in as much knowledge as I could.
  • TWIST IMAGE  |  SUNDAY, MAY 1, 2016
    [Twitter] Understanding The Blockchain With Alex and Don Tapscott
    twitter. advertisingpodcast alextapscott audio bitcoin blockchain blockchainrevolution blog blogging brand businessblog businessbook businesspodcast davidusher digitaleconomy digitalmarketing digitalmarketingagency digitalmarketingblog dontapscott facebook google grownupdigital itunes jwalterthompson jwt leadershippodcast managementpodcast marketing marketingblog marketingpodcast mirum mirumagency mirumagencyblog mirumblog northwestpassageventures twitter wikinomics wppEpisode #512 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. audio.
  • TWIST IMAGE  |  FRIDAY, APRIL 29, 2016
    [Twitter] A More Elegant Question About Twitter
    What should Twitter do? Still, after their quarterly earnings call this week , we see a very different Twitter than one we have known to date. With that, Twitter has tried. Whether it's Twitter's announcement of NFL streaming or the need to push the growth of their Periscope acquisition , every pundit feels that the future of Twitter is video. So, everyone wants to know if Twitter has what it takes to evolve, to improve their product and grow (like Facebook is doing). Twitter was about mobile and simple text. Are we asking too much of Twitter?
  • TWIST IMAGE  |  FRIDAY, APRIL 29, 2016
    [Twitter] Six Links Worthy Of Your Attention #306
    Nothing Twitter Is Doing Is Working - The Verge. "I still love Twitter. Twitter's stock is tumbling, and many are now saying that it has lost its course. Now, many think that Twitter needs video to save them. Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. twitter. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Bots won't replace apps. amazon.
  • MYRLAND MARKETING  |  FRIDAY, APRIL 29, 2016
    [Twitter] Lawyers, Are Your Competitors Spying On You?
    Do you suspect your competitors are following you on social media, or subscribing to your newsletter or blog, or looking at your contacts on LinkedIn, Twitter and Facebook so that they can watch what you’re doing? We peek at their followers on Twitter. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. I was just listening to Pat Flynn record an episode of his podcast, Let’s Ask Pat. He was recording it on Periscope, a livestreaming app, allowing his viewers to watch live while he conducts business. …and so on.
  • PROBLOGGER  |  FRIDAY, APRIL 29, 2016
    [Twitter] Reading Roundup: What’s New in Blogging Lately?
    Chat with her on Twitter  @veggie_mama , follow on  Pinterest  for fun and useful tips, peek behind the curtain on  Instagram , or be entertained on  Facebook. It’s a rainy and cool weekend here in Melbourne, and I’m looking forward to reading something inspirational with several (ok many several) cups of tea. These have been an excellent start! How Facebook Decides Who Sees Your Updates | Edgar. This was interesting and confusing and a complete rollercoaster of emotion. Now, if you’re like most bloggers, you’ll have set up your Facebook page to share your stuff.
  • WAXING UNLYRICAL  |  FRIDAY, APRIL 29, 2016
    [Twitter] The Three Word Shortcut to Great Influencer Relations
    Twitter Facebook Google+ LinkedIn The Three Word Shortcut to Great Influencer Relations. There isn’t one. Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” ” That’s not surprising, since “influencer marketing” is the buzzword du jour. So it’s also not surprising that for every company or marketer who’s trying to do this thoughtfully , there are tens, if not hundreds, of others, trying to make a quick buck by creating an influencer marketplace. Relationships take time.
  • SOCIALFISH  |  FRIDAY, APRIL 29, 2016
    [Twitter] Four tools to revamp your marketing efficiency on Twitter
    Twitter is possibly the most powerful marketing platform out there, specifically for brands targeting global audiences. Although Twitter’s speedy pace can help you connect faster and respond to your customers faster, staying on top of rapidly moving streams can be a real challenge. To ensure best use of the small windows of opportunity you get on Twitter, important decisions like what to share, how to say something and when to say it need to be made. Here’s a list of really cool tools that can ease your Twitter management and upgrade your results. 1.
  • PROBLOGGER  |  FRIDAY, APRIL 29, 2016
    [Twitter] Tips on Building and Maintaining a Great Relationship with Readers
    Your blog comments are not the only avenue of conversation with your readers – you can also discuss and interact with them through an email mailing list, on twitter, via a Facebook Page or Instagram account, or on forums like Reddit. This is a guest contribution from  Dan Goss. When it comes to blogging, nothing is more important than your readership – if you’re publishing the best content in the world with no-one to read it, you quickly get into a Zen-style conundrum. If a tree falls in the forest and no-one is there to hear it, does its content reach the target audience? Hours Only.
  • DEVUMI  |  THURSDAY, APRIL 28, 2016
    [Twitter] How to Get Followers on SoundCloud: An Alternative Guide
    Resource SoundCloud music marketing online marketing online music marketing soundcloud soundcloud marketing twitter marketing strategyNo, this ‘alternative guide’ isn’t about how to get grungy and wear flannel. This is meant to work as an extension of my previous guide on how to get followers on SoundCloud, which focused more on tactics you could use on SoundCloud itself. Now I’m going to examine the techniques you can use which are […]. The post How to Get Followers on SoundCloud: An Alternative Guide appeared first on Devumi.
  • MYRLAND MARKETING  |  THURSDAY, APRIL 28, 2016
    [Twitter] Lawyers, Can We Please Talk About Auto Direct and Private Messages?
    Okay, raise your hands if, out of the blue, you’ve received a private message on LinkedIn, Twitter or Facebook that was so disconnected from your world that you wondered what that person was thinking. What that also means is that it pains me every time I receive an auto-DM on Twitter, or a private message on LinkedIn or Facebook, that demonstrates: The sender has no interest in developing a relationship with me. She is a frequent LinkedIn, Twitter and Facebook trainer, as well as a content marketing specialist. Alright, you can put them down now.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 28, 2016
    [Twitter] Why Your Sales Funnel Is Probably Upside Down
    Sangram Vajre on Twitter: @sangramvajre. FlipMyFunnel on Facebook , Twitter , and Slack. Challenging the Sales Status Quo. We all know the sales funnel. We are familiar with its design, function, and purpose. But what if somebody came along and told you that your funnel had been upside down this whole time? And that starting with a narrow field of prospects and expanding as you went was actually better than whittling down from a large pool to a handful of qualified leads and customers? It seems crazy, right? The new revenue model has become all about customer experience. Terminus.
  • PROBLOGGER  |  WEDNESDAY, APRIL 27, 2016
    [Twitter] Case Study: How One Trick Can Help You Gain 200+ Links from Badass Sites
    You can chat with her on Twitter. This is a guest contribution from Emily Johnson. Do you consider all specifics of your content and audience when it comes to promotion? The thing is, entertaining content and useful content are far from the same. When your niche is popular and loved by millions, you have no problems with content creation and distribution. But what can you do to deal with a not so well-loved niche promotion? How can you build more links to it from A-list blogs with fewer efforts? Let me explain. Useful content is one aimed at solving a problem of your target audience.
  • WAXING UNLYRICAL  |  WEDNESDAY, APRIL 27, 2016
    [Twitter] Mind the Most Important Influencer: You
    Learn more about KEENAN PR ’s workshops and coaching or follow her on Twitter. Guest Post by  Heathere Evans-Keenan. As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. Yet while we tend to all that externally-focused communicating, it’s what’s going on inside that gets really interesting. Scientific research is conclusive concerning the intricate connection between mind and body. How We Get In Our Own Way. self-comparison. What a jerk!
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 27, 2016
    [Twitter] How to Build Unique Strategies for Creative Influencer Marketing
    Tyler Farnsworth Twitter: @TylerFarnsworth. August United Twitter: @August_United. Open Your Mind… …and the rest will follow? Well, yes! Tyler Farnsworth is a titan of creative problem solving, and he’s capitalized on his riveting skill sets to great success. He believes in passion, making marketing exciting, thinking outside of the box, and mutually beneficial relationships built on trust and innovation. His experiences and insights on all things influencer marketing made him an amazing guest on this week’s show. In This Episode. Resources. August United.
  • TALKWALKER SM  |  TUESDAY, APRIL 26, 2016
    [Twitter] Using Social Listening to Reveal Actionable Insights
    Follow her on Twitter: @LindseyGoebel. This post originally appeared on the   Crosby Marketing Blog and was written by Social Media and Content Director, Lindsey Goebel. News about advances in 3D printing technologies, Canadian Prime Minister Justin Trudeau’s stance on LGBT issues, and contagious cancers are seemingly incompatible stories. But a closer look reveals these issues are in fact related, part of a larger conversation about the topic of organ donation. How social listening connects the hearts of organ donors.
  • PROBLOGGER  |  TUESDAY, APRIL 26, 2016
    [Twitter] 5 “Research-Backed” Ways to Earn More Social Traction for Your Blog
    In the Lifestyle vertical, the word “advice” was, on average, the fourth most-shared term from low-engagement publishers in our study, but this social traction occurred predominantly on Facebook and not Twitter, Pinterest, LinkedIn, or other social networks. Tech, Finance, and Entertainment Blogs: Twitter earned 11% of shares for high-engagement tech publishers, and 20 to 34% of shares for low-engagement finance, tech, and entertainment publications. Twitter and LinkedIn are great places to start when looking for influencers. Chat with her:   Twitter ,   LinkedIn ,  B log.
  • KIKOLANI  |  TUESDAY, APRIL 26, 2016
    [Twitter] 10 Keys to the Kingdom of Content Marketing
    What will make a potential viewer link to you post from Twitter or Facebook? Content marketing is hard work. You have to be a bit of everything to do it well – a marketing pro, a psychologist, an excellent writer, a solid researcher, an expert on all social media platforms, a creative, and a quick study, in order to keep up with the rapidly changing environment of all things digital. Balancing all of these personas may make you feel like you have multiple personality disorders at times, but take heart. Perhaps these 10 keys for content marketing will help. Develop your customer persona.
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 26, 2016
    [Twitter] The Real Way to Get More Customer Feedback
    Emotionally, it would be far more comfortable to complain about this hotel asynchronously through the filter of technology, using a text message, Yelp, TripAdvisor, Twitter, Facebook, WhatsApp or other digital mechanism. Twitter at @SheratonNashvl. Last week I was in Nashville speaking at Marketing United , a fantastic event run by Emma , one of my sponsors and the company that powers our email program here at Convince & Convert. stayed at the recently renovated Sheraton hotel downtown, and when I entered my room this letter was on my desk: This is a nice and personal touch.
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 26, 2016
    [Twitter] Living Proof That Defense Contractors Can Rock at Social Media
    Lori Marino on Twitter: @lmarino. Raytheon on Twitter , Facebook , YouTube , LinkedIn , and Instagram. Social Media Targeting. Raytheon is a technology and innovation leader specializing in missile defense, civil government, and cybersecurity solutions. With an astonishing $23 billion in sales and 61,000 employees worldwide , they have established an impressive presence in the field of national security. So why would a business such as Raytheon need social media? Well up until 2014, company leaders didn’t think it did. In This Episode. Quotes From This Episode. Resources.
  • PROBLOGGER  |  MONDAY, APRIL 25, 2016
    [Twitter] Early Bird Tickets for the 2016 ProBlogger Event Available Tomorrow for 11.5 Hours Only
    We’ll also update you in our Facebook group and via @ProbloggerEvent on Twitter, so make sure you’re connected with us! Tomorrow tickets go on sale for our 7th annual ProBlogger Training Event on the Gold Coast here in Australia, and if you’re quick you’ll save $200 AUD on the full price with our early bird ticket. Note : Jump on our event email list here to get notified the moment they are released. Years of ProBlogger Events. started PBEVENT impulsively in 2010 as a simple one-day, one-room, 5 speaker event for 100 bloggers. PBEVENT 2015 from ProBlogger Community on Vimeo.
  • JEFF KORHAN  |  MONDAY, APRIL 25, 2016
    [Twitter] Content Strategy: Takeaways from Social Media Marketing World 2016
    Mark Schaefer, the author of The Tao of Twitter and The Content Code , gave the closing keynote at Social Media Marketing World. Meet me over on  Twitter  to take the conversation further. Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. Take The 3% Challenge Mark Schaefer, the author of The Tao of Twitter and The Content Code , gave the closing keynote at Social Media Marketing World. Meet me over on  Twitter  to take the conversation further. Frank Kenny has twice been a guest on the show. Take The 3% Challenge. Here it is. Here it is.
  • SOCIALNOMICS  |  MONDAY, APRIL 25, 2016
    [Twitter] Catch the Olympic Torch on Twitter
    Twitter Is on Fire! Twitter has a new hot account – the Olympic torch. The Olympic torch (@OlympicFlame) has created its very own Twitter account, tweeting from the traditional relay run that finishes at the Olympic stadium in Rio, Brazil on August 5. Confused? The torch ‘takes’ pictures of the places it has been and posts and tweets about the experience. The flame even goes LIVE on Periscope. The event is a 106-day relay involving around 12,000 torchbearers running 12,500 miles through more than 300 Brazilian cities. With only 7.6K Source: Yahoo Tech ). Airtime.
  • TWIST IMAGE  |  MONDAY, APRIL 25, 2016
    [Twitter] Facebook's Secret Inbox
    twitter. amazon amazonkindle amazonkindleapp amazonkindleoasis appoftheweek businessinsider chom977fm chomfm ctrlaltdelete ctrlaltdeletewithmitchjoel digitalmedia facebook facebookmessenger google guestcontributor heatherbeckman iphone iphoneapp jwalterthompson jwt kindle kindleapp kindleoasis kobo messenger microsoft microsofttranslator mirum mirumagency montrealradio morningshow morningsrockwithterryandheatherb radiosegment radiostation socialmedia soundcloud technology terrydimonte twitter wppmorning show. The segment is called, CTRL ALT Delete with Mitch Joel. Listen here.
  • WAXING UNLYRICAL  |  MONDAY, APRIL 25, 2016
    [Twitter] Monday Roundup: Influence in Unusual Places
    Twitter Facebook Google+ LinkedIn Monday Roundup: Influence in Unusual Places. Though “influence” is buzzing louder than a swarm of bees these days, there’s really nothing new about it. After all, marketing doesn’t own influence. We can be influenced and impacted in all sorts of ways, and by all sorts of people… and that can have an impact on how we practice our own work. So, for today’s roundup I thought we’d take a look at the impact that peers, mentors, teachers, and more can have on our lives. Mentoring Matters. ” 3. 
  • SOCIALNOMICS  |  SUNDAY, APRIL 24, 2016
    [Twitter] Put Social Media in Play When Needing Consultants
    In looking at their Facebook and Twitter pages (assuming they are on one or both sites), look to see what kind of interaction they’ve had with others in the business world. Don’t be surprised to hear the fact that consultants make up a big portion of companies nationwide these days. With many companies looking for that missing ingredient to make their brand take off and fly for many years, consultants can be that final ingredient to make one’s business taste good. Socializing the Demand for Help. For starters, the best-known social sites are typically good starting points.
  • PROBLOGGER  |  SUNDAY, APRIL 24, 2016
    [Twitter] How to Squeeze the Most out of Your Facebook Posts
    One of these is through external sources such as Instagram and Twitter. This is a guest contribution from Nick Stillman. Facebook is an unbelievably potent marketing tool when used correctly. It is the largest social network in the world, with almost 1.60 billion active users every months  – that’s nearly 20% of the entire global population. Squeezing The Most out of Your Facebook Posts. Many of these people spend more than an hour a day on Facebook – more than any other social network. Your content will thank you for it. It’s All About Timing. Picking Your Days.
  • TWIST IMAGE  |  SUNDAY, APRIL 24, 2016
    [Twitter] The Power Of Dealstorming
    twitter. advertisingpodcast audio blog blogging brand broadcast businessblog businessbook businesspodcast davidusher dealstorming deepermedia digitalmarketing digitalmarketingagency digitalmarketingblog facebook google itunes jwalterthompson jwt leadershippodcast loveisthekillerapp managementpodcast markcuban marketing marketingblog marketingpodcast mirum mirumagency mirumagencyblog mirumblog savingtheworldatwork thelikabilityfactor timsanders todaywearerich toddwagner twitter valuelab wpp yahooTim Sanders spends his career on the cutting edge. Enjoy the conversation. audio.
  • TWIST IMAGE  |  SATURDAY, APRIL 23, 2016
    [Twitter] The Big Buzz At Social Media Marketing World
    Twitter ? twitter. app audio blog blogging brand broadcasting businessblog charlierose chriscox consultant content contentmarketing digitalmarketing digitalmarketingagency digitalmarketingblog evangelist facebook guru jwalterthompson jwt livestreaming livevideo marketing marketingblog media mediacreator mediaplatform mirum mirumagency mirumagencyblog mirumblog mitchjoel mobile mobileapp platform podcast podcasting publishing smartphone socialmedia socialmediaexaminer socialmediamarketing socialmediamarketingworld technology twitter video writing youtube youtuber  wppBlogs?
  • TWIST IMAGE  |  SATURDAY, APRIL 23, 2016
    [Twitter] Six Links Worthy Of Your Attention #305
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Graphs That Will Make You Gasp - Committee on the Status of Women in the Profession. Some hard data on just how unequal the balance of the sexes is, from authorship, to housekeeping, to tenure. We have a long way to go." Alistair for Hugh). Is the Universe a Simulation? Alistair for Mitch).
  • CONVINCE & CONVERT  |  FRIDAY, APRIL 22, 2016
    [Twitter] Get More From Email Signatures With Sigstr
    Jay: So you were saying more than Facebook ads, more than paid search, more than Twitter, more than blogposts, the signature file campaigns from their employees generated more registrations for this event than anything else. mean, if you bought banner ads or Facebook ads or Twitter ads or LinkedIn ads and it said, “Hey, we’re going to give you a 0.4 or 0.5 This is episode three of my new show: Marketing Marvels. It almost seems too simple: Utilizing your email signature, the thing that gets automatically attached to every single email you send, for marketing purposes.
  • PROBLOGGER  |  FRIDAY, APRIL 22, 2016
    [Twitter] Reading Roundup: What’s New in Blogging Lately?
    Chat with her on Twitter  @veggie_mama , follow on  Pinterest  for fun and useful tips, peek behind the curtain on  Instagram , listen to her 90s nostalgia  podcast , or be entertained on  Facebook. This Entrepreneur’s Secrets to Being Productive From Anywhere in the World | Inc. Not only do we want to make the best use of our time, but some of us also want to do that from wherever we happen to be. It’s a bigger job than we probably think (I’m guessing a team is pretty useful) but still doable. Also, the thing about creating an ideal day was an aha moment for me.
  • WAXING UNLYRICAL  |  FRIDAY, APRIL 22, 2016
    [Twitter] #measurePR Recap (April 2016): Influencer Marketing
    Twitter Facebook Google+ LinkedIn #measurePR Recap (April 2016): Influencer Marketing. The April edition of #measurePR brought together a group of pretty heavy-hitting influencers in our space to chat about – what else? – influencer marketing best practices, relationship-building, and measuring your efforts. They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag  (my friend!); Here’s some of what we talked about. measurepr.
  • ABSOLUTE PA  |  FRIDAY, APRIL 22, 2016
    [Twitter] Why I’m not buying what you’re selling (and how to change it)
    You won’t find them on Facebook, Instagram or Twitter. Remember when you were younger, BEGGING to be allowed “the” shoes/jeans/hairstyle that all your friends had? It felt so important to blend in. Anything different was social death and anyone who couldn’t understand this was clearly a monster. Or parent. Trouble is, for many that’s carried over into adulthood, and if you own a business, that too. Bad move, girlfriend. It’s no wonder really, we spend sooo long trying to fit in and wanting to be liked as individuals that we end up doing the same with our business. Guess what?
  • DEVUMI  |  FRIDAY, APRIL 22, 2016
    [Twitter] Buy the Right Metrics for a Viral Video Marketing Sensation!
    Resource YouTube content marketing online marketing social media marketing twitter marketing video marketing viral marketing youtube business youtube for business youtube marketing youtube strategy youtube video marketingThe value of viral video marketing is plainly obvious to anyone with even the smallest understanding of marketing: It can help spread your brand message far, very quickly, while also helping push long term goals like getting more YouTube subscribers …if you do your job right. This article is going to be all about doing […]. appeared first on Devumi.
  • MYRLAND MARKETING  |  THURSDAY, APRIL 21, 2016
    [Twitter] Lawyers & Legal Marketers: Kick It Up A Notch in 2016 – An #LMA16 Infographic
    She is a frequent LinkedIn, Twitter and Facebook trainer, as well as a content marketing specialist. [Infographic from #LMA16 below] Jonathan Fitzgarrald , Managing Partner of Equinox Strategy Partners, gave a stellar presentation at the recent  Legal Marketing Association’s Annual Conference   that was full of advice for how to prove your worth where your clients are concerned. He stressed it is a constant job, and it is our responsibility to let our clients, both internal and external, know and understand the value we bring to the relationship. All rights reserved. Use them.
  • SOCIALNOMICS  |  THURSDAY, APRIL 21, 2016
    [Twitter] How to Use Google Suggest to Improve Your Content Marketing
    Use various tools to research trending niche questions including Twitter , Quora , Moz Q/A , Site Geek , MyBlogU : Think of different types of content you can create: FAQ, glossary , resources page, etc. Building traffic is a long-term goal, anyone will tell you that. What they might fail to mention is that laying a bit of groundwork in places you probably didn’t consider will pay dividends over time, and rather passively. My favorite method of doing this is through taking advantage of Google Suggest. Google Suggest is insanely useful when it comes to boosting traffic. SerpStat.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 21, 2016
    [Twitter] How to Thrive in the Era of Interactive Content
    Aaron Dun on Twitter and LinkedIn. SnapApp  on Facebook , Twitter , YouTube , and Content Blog. Transforming the Content Platform. With 15 years of experience technology marketing, Aaron brings a keen eye for how to successfully market to marketers through engaging and interactive content.  He has become a skilled advocate for interactive content and its growing importance in the field, with the goal of getting more people into the funnel through engaging and rich experiences. In This Episode. Why interactive content should be on every marketer’s radar. ” —@ajdun.
  • PROBLOGGER  |  WEDNESDAY, APRIL 20, 2016
    [Twitter] How to Create a Backup and Disaster Recovery Plan for Your WordPress Blog
    Follow him on  Twitter  and  LinkedIn. This is a guest contribution from Larry Alton. Have you ever lost something important? Maybe your computer froze just before you hit “save” on a document, or maybe a sudden accidental coffee spill fried your hard drive. Whatever the problem may be, without a backup of information contained on a hard drive – either using external hardware or a cloud subscription – you have to rebuild from scratch. When it comes to managing a website, the loss of such information causes more than just a headache for you. It’s time to change that outlook. Backup Tools.
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 20, 2016
    [Twitter] How Giving Back to Your Community Inspires More Engagement
    Michael Georgiou on Twitter: @MGeorgiou22. Are You Helping? Think it’s all about you? Not so. Michael Georgiou is living proof that success comes from serving your market diligently and generously while taking the time to add personal touches. Michael believes in research, knowing your message, giving back to community, more research, and keeping your own inspiration alive by inspiring others. We’re all anticipating their launch of Imagine Commerce at Catalyst 2016! In This Episode. How to find inspiration by inspiring others. Why it’s important to always be researching. Resources.
  • MINDJUMPERS  |  WEDNESDAY, APRIL 20, 2016
    [Twitter] Internet Consumption Per 60 Seconds
    Content Marketing Facebook Google Infographic Instagram Linkedin Marketing & Communication Social Media Social Network Twitter Visual content YouTubeEvery day, every hour and every minute, overwhelming amounts of data is being generated as consumers hit the internet to connect with each other, search for information, watch clips, be creative, download entertainment, shop and do much more. Excelacom recently released new numbers and despite the fact we have all gotten used to enormous volumes and stats, these are still extremely eye-opening: Read Excelacom’s full article here.
  • DEVUMI  |  WEDNESDAY, APRIL 20, 2016
    [Twitter] Crucial Things You Absolutely Should Be Doing in Social Media Marketing
    Facebook Instagram Marketing Twitter instagram marketing online marketing social media social media marketing twitter marketing youtube marketingSocial media marketing is the latest trend in marketing for business. It’s no surprise because it offers the biggest reach with the best targeting in the whole industry. It has potential never before thought possible. To make the most of social media marketing, you need to consider how you are going to approach it. We […]. The post Crucial Things You Absolutely Should Be Doing in Social Media Marketing appeared first on Devumi.
  • FIREBELLY  |  TUESDAY, APRIL 19, 2016
    [Twitter] 7 Instagram Marketing Tips For Bars, Restaurants & Breweries
    Instagram is the fastest growing social network—with 400 million users, it’s bigger than Twitter. We receive a lot of questions from bars, restaurants and breweries about marketing on Instagram. want to share quick answers to seven of the most common questions below. 1) Why should we be using Instagram to connect with customers? If food photos aren’t the most popular type of post shared on Instagram, they’ve gotta be a close second behind selfies. 2) How do we start finding and connecting with customers on Instagram? Respond to mentions and tags. Well, we can certainly help!
  • SOCIALNOMICS  |  TUESDAY, APRIL 19, 2016
    [Twitter] Hero to Zero: Record-setting Kickstarter Cooler Campaign Fails to Deliver
    The Aviation Policing Force took to Twitter to remind people of drone laws. Hero to Zero: Record-setting Kickstarter Cooler Campaign Fails to Deliver. It’s a bird, it’s a plane, no it’s a drone!? British Airways pilot reported to authorities that a drone struck flight A320 during its landing. An object struck the front of the plane while the plane was descending toward Heathrow airport in London. Aboard the flight were 137 passengers and 5 crew members and fortunately no one was injured. Don’t drone owners know to disguise their drones as geese. Source NBC News). Not COOL. Not COOL.
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 19, 2016
    [Twitter] How to Double Your Social Engagement With Images
    Each day, there are more than 500 million Tweets processed on Twitter and 80 million photos posted to Instagram. According to Twitter, Tweets with photos receive an average 35% boost in Retweets. Well, you spent a few hours creating an image you know will look great on Instagram, but how will that image end up looking on Facebook, Twitter, and elsewhere? Landscape currently uses Twitter, Facebook, Instagram, LinkedIn, Google+, Pinterest, and YouTube image formats. Facebook users are sharing 684,478 pieces of content per minute. highlight to tweet). Photography.
  • KIKOLANI  |  TUESDAY, APRIL 19, 2016
    [Twitter] The Ultimate Toolkit for the Professional Content Marketer
    And you can drive traffic to your slide show with great teasers on Twitter, Facebook, LinkedIn and Instagram. Twitter) and even use different titles for each instance. Content marketers have to wear many “hats.” They have to come up with great topics for posts; they have to create catchy and compelling headlines; they have to actually write the posts; they have to find engaging graphics and media; they have to distribute to the right channels, and then they have to review the analytics so as to know what is working and what is not. Identifying Your Audience. MainstreetHost.  .
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 19, 2016
    [Twitter] Gary Vaynerchuk and the Currency of Attention
    Gary Vaynerchuk on Twitter , Snapchat , Facebook , YouTube , LinkedIn , and Instagram. Social Media Is a Long Game. Gary builds businesses. During his career, he has grown a family wine business by 20,000% in 5 years, founded one of the world’s hottest digital agencies, co-founded an investment fund, acted as an angel investor and venture capitalist, hosted a show, written books, and maintained an active public speaking schedule. Despite having achieved a meteoric rise in the eyes of social worldwide, Gary still day trades attention like he just got online yesterday. Life is deep.
  • MYRLAND MARKETING  |  MONDAY, APRIL 18, 2016
    [Twitter] Coverage From #LMA16, The 2016 Legal Marketing Association Annual Conference
    She is a frequent LinkedIn, Twitter and Facebook trainer, as well as a content marketing specialist. We came. We We learned. We We networked. We We had a huge family reunion. We are the 1400 members of the Legal Marketing Association (LMA) who attended the 2016 Annual Conference in Austin, Texas, April 10-14, 2016. The coverage was swift. It started prior to the conference, continued during the conference with a record number of live-Tweets (and I wasn’t even live-Tweeting this year, so I can’t take any credit!), and continues post-conference.
  • TWIST IMAGE  |  MONDAY, APRIL 18, 2016
    [Twitter] The Struggle Of New Media Is Real
    twitter. appoftheweek chom977fm chomfm comedian ctrlaltdelete ctrlaltdeletewithmitchjoel digitalmedia facebook film freshmint google guestcontributor heatherbeckman horaceandpete howardstern jwalterthompson jwt louisck mirum mirumagency montrealradio morningshow morningsrockwithterryandheatherb movie movieexecutive movietheatre napster netflix newmedia radiosegment radiostation seanparker socialmedia soundcloud stevebuscemi technology terrydimonte thescreeningroom tv twitter wppmorning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed:  . google.
  • CONVINCE & CONVERT  |  MONDAY, APRIL 18, 2016
    [Twitter] These Are the Biggest Disruptors to the Future of Email Marketing
    Following in the footsteps of social networks like LinkedIn and Twitter, email will try to make the transition from gateway to destination. Email marketing has changed significantly over the past several years—driven by migration of email reading to mobile devices, the debut of email on wearables like the Apple Watch, and broad adoption of engagement-based email filtering by inbox providers. Given all of these changes, we were curious what the next several years had in store, so we asked 20 experts: “How will email marketing and the subscriber experience change by the year 2020?”.
  • TALKWALKER SM  |  MONDAY, APRIL 18, 2016
    [Twitter] Influencer Marketing: The Simple 3 Step Process for Finding the Perfect Influencer
    Social media analytics can help brands work out which media channel will work best for them but as an example, the influencer table below shows US-based Twitter accounts that have received the most engagement when using the term “Frappuccino” in a tweet over the last 30 days. SOCIAL MEDIA NEWS influencer marketing influencer table product update social listening social media analytics social media marketing twitter analyticsWhat do you trust more? branded marketing message or a word of mouth recommendation? Most will agree that the latter is more powerful. In which region?
  • WAXING UNLYRICAL  |  MONDAY, APRIL 18, 2016
    [Twitter] Monday Roundup: Building Influencer Relationships
    How to Use Twitter Analytics to Improve Your Engagement. Why: “The data in Twitter Analytics reports can help you identify the content that resonates with your audience, so you can build a more active following,” writes Marcus Guido as he guides us through ways to use Twitter Analytics “to boost replies, retweets, and other engagement metrics.” Twitter Facebook Google+ LinkedIn Monday Roundup: Building Influencer Relationships. In today’s marketing environment, word of mouth is worth its weight in gold. Here are some ideas. 1. ” 2. 
  • CONVINCE & CONVERT  |  MONDAY, APRIL 18, 2016
    [Twitter] How to Define Your Brand Position Through Story
    Michael’s Twitter. Fuel Lines’ Twitter . Make Your Story Stand Out. Michael Gass is celebrating his ninth year as the leading consultant that ad agencies and marketers call when they need a little help identifying their business identities. And if you’ve been listening to the Business of Story Podcast, you will know that a brand’s identity is the story they live and work upon the world:  the talk they talk and the walk they walk. In This Episode. How to claim your rifle-shot position in the marketplace. Quotes From This Episode. ” —@michaelgass. Resources.
  • TWIST IMAGE  |  SUNDAY, APRIL 17, 2016
    [Twitter] Debating Algorithms, Facebook Live Video, Bots And More
    twitter. advertisingpodcast audio blog blogging brand businessblog businessbook businesspodcast davidusher digitalmarketing digitalmarketingagency digitalmarketingblog evolution facebook flipthefunnel google itunes jwalterthompson jaffejuice jointheconversation josephjaffe jwt leadershippodcast lifeafterthe30secondspot managementpodcast marketing marketingblog marketingpodcast mirum mirumagency mirumagencyblog mirumblog startup twitter wpp zero Episode #510 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Enjoy the conversation. audio.
  • JEFF KORHAN  |  FRIDAY, APRIL 15, 2016
    [Twitter] Small Business PR: How to Build Relationships with Journalists
    You can find journalists on Twitter or LinkedIn, but one of the best ways is to simply Google a topic or category to find journalists that are writing on topics relevant to your expertise. Meet me over on  Twitter  to take the conversation further. Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. How to Reach Out to Journalists You can find journalists on Twitter or LinkedIn, but one of the best ways is to simply Google a topic or category to find journalists that are writing on topics relevant to your expertise. Build Your Owned Media Hub.
  • TWIST IMAGE  |  FRIDAY, APRIL 15, 2016
    [Twitter] Six Links Worthy Of Your Attention #304
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Here are all the Facebook Messenger bots we know about so far - Engadget. Facebook announced a lot of stuff at its annual developer conference this week; it's widely accepted that chat is the new app store, and bots are the new apps. But what apps are out there today? Here's a nascent list.
  • SPIN SUCKS  |  FRIDAY, APRIL 15, 2016
    [Twitter] Gin and Topics: Brothers Are the Best
    Related Stories Gin and Topics: Taylor Swift Is My Hero Gin and Topics: Gender Equality Has Never Been So Cool A Stroll Down Memory Lane for the 10th Birthday of Twitter. On this week's Gin and Topics, we have five hilarious videos, as usual, but the video about the Zombie Apocalypse takes the cake. That and more! The post Gin and Topics: Brothers Are the Best appeared first on Spin Sucks. Social Media Top 5 Apple cookie monster eden spodek first date google searches iPhone jimmy kimmel kelly dietrich kristen bell melissa mccarthy RDJ robert downey jr spiderman zombie apocalypse
  • SOCIALNOMICS  |  FRIDAY, APRIL 15, 2016
    [Twitter] More Small Businesses Scheduling Time with Social Media
    As a result, they will start slower and generally opt for the better-known sites like a Facebook or Twitter. As for Twitter, this is yet another site that can open so many doors for you and your brand. How To Social Media Business Facebook TwitterTake a minute to stop and think about where your small business is at right now. Is it moving full steam ahead or is it sputtering more times than not. If it is the latter, what do you plan on doing to fix that issue? Get Organized and Get Social. To start with, social media takes time and effort. Are the goals you set achievable?
  • PROBLOGGER  |  FRIDAY, APRIL 15, 2016
    [Twitter] Reading Roundup: What’s New in Blogging Lately?
    Chat with her on Twitter  @veggie_mama , follow on  Pinterest  for fun and useful tips, peek behind the curtain on  Instagram , listen to her 90s nostalgia  podcast , or be entertained on  Facebook. Hello! Welcome to our brand spankin’ new site (how awesome is it!) for your Saturday roundup. So much to see and do around here, the new portals to help you find what you’re looking for faster, easier navigation, a cleaner, more modern design, and everything in one place. hope you love it as much as we do :). “How Much Should That Cost?” ” | Jory MacKay.
  • TWIST IMAGE  |  FRIDAY, APRIL 15, 2016
    [Twitter] A Dying Breed
    Schaefer (business consultant, blogger at {grow}, teacher at Rutgers University, and the author of The Tao of Twitter , The Content Code , and three other bestselling books) will reveal their secrets, strategies and techniques for what it takes to win with content, today. the tao of twitter. With each passing day, the blogger - as we have known them to date - is fading. . That may sound dire, but think about it in this context: do you still use a RSS reader? How many blogs do you subscribe to? The truth is this: the world of writing online continues to evolve. This grew. content.
  • WAXING UNLYRICAL  |  FRIDAY, APRIL 15, 2016
    [Twitter] 7 Pillars of Solid Influencer Marketing Programs
    Twitter Facebook Google+ LinkedIn 7 Pillars of Solid Influencer Marketing Programs. As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. Here are some guidelines. 1. Make Make your ask as solid as possible before you go out with it. What exactly is it you want influencers to do? Create content? Share it? Show up somewhere? For example, a former client that we work with on and off wanted some advice on an influencer program. So we suggested things like: short-form content (e.g.
  • CONVINCE & CONVERT  |  FRIDAY, APRIL 15, 2016
    [Twitter] Your Definitive Guide to Social Media Image Sizes
    Twitter. Known for its constant social buzz , Twitter is also an extremely popular customer service and experience tool for businesses. Note: Twitter recommends that you upload your cover photo dimensions at 1500 x 500 pixels. Twitter may have a limit of 140 characters, but you can also use visuals to assist in representing your brand and sharing your content. You can’t make separate images for Twitter and TweetDeck, since they’re really the same social network. The same cover photo on the desktop version of Twitter: Google+. Pretty handy, huh? We
  • SOCIALNOMICS  |  THURSDAY, APRIL 14, 2016
    [Twitter] Make a Healthy Effort to Benefit from Social Media
    Start out with a popular site such as a Facebook or Twitter. Twitter and Facebook both have trending topic areas on their respective sites, so it is rather easy (especially with Twitter) to get up to speed on what is presently going on here and around the world for that matter; Don’t overlook insurance – As much as you may hate hearing the term health insurance, it is all but a necessity in your life and those around you. Socializing the Healthcare Process. It also turns out that more medical professionals (especially physicians) are becoming active on social media.
  • SOCIALNOMICS  |  THURSDAY, APRIL 14, 2016
    [Twitter] 5 Proven Social Media Growth Hacks
    For example, a daily content sharing schedule for Twitter, Facebook and Instagram is going to be much more rewarding, than having a weekly schedule. If you launched your online business in the last few months, you will have inevitably learned about the different aspects of growing your business online. The term online marketing frequents your radar. It’s likely that you have learned about growth hacking; taking innovative approaches towards growing an online following with the hope of yielding customers and exposure for your business. Plan for Success. Niche vs Broad Hashtags.
  • KIKOLANI  |  THURSDAY, APRIL 14, 2016
    [Twitter] 7 Steps to Take When Your Audience Stops Growing
    Users are going crazy for visual content right now , and with ample new tools—like embedded videos in Facebook and Twitter feeds—it’s easier than ever to create it from scratch. It happens to even the best marketers. No matter how good your content is, how wide your audience has grown, or how many best practices you’ve followed, eventually you’ll get to a point where your audience seems to stop growing. You aren’t getting any more social media followers (at least not quickly), your readership has stagnated, and even your traffic fails to climb higher. Experiment with new mediums.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 14, 2016
    [Twitter] How to Intentionally Stack Your Marketing Deck
    Scott on Twitter: @chiefmartec. Tech Stacks and Multi-Hub Solutions. As the creator of one of the most highly anticipated annual infographics on the marketing technology landscape , Scott has become somewhat of an expert on this growing product area. Since 2011, this field has skyrocketed from 150 to 3,500 unique companies that provide a different innovative facet to the marketing world. When harnessed correctly, this technology enables new kinds of customer experiences that drive meaningful content and relationships. In This Episode. The evolution of the multi-hub marketing approach.
  • TALKWALKER SM  |  THURSDAY, APRIL 14, 2016
    [Twitter] #MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social
    MyPillStory: Women Talk about their Experiences with The Pill on Twitter. On Twitter, a story recently developed when London woman Holly Brockwell received a lot of negative comments about her battle to get sterilised on the NHS. Frustrated with the advice she got, she took to Twitter to explain that the pill is not the right solution for everybody. .  . From there, a woman named Kate Bevan asked other Twitter users to share their stories in support of Holly, using the hashtag #MyPillStory. Women’s health is a massive topic online. Will an App Replace The Pill?
  • TALKWALKER SM  |  WEDNESDAY, APRIL 13, 2016
    [Twitter] F8 Recap: 3 Things You Need To Know About Facebook’s Next 10 Years – Guest Blog
    Follow him on Twitter: @JLafferty21. Facebook is going all in on live-streaming video, something that Twitter and YouTube are passionate about too. The following is a guest blog by founder and CEO of On Base Marketing Justin Lafferty who attended the Facebook F8 conference on April 12. Justin was formerly Editor of Adweek’s SocialTimes blog.  At F8, Facebook’s global developers’ conference in San Francisco, Mark Zuckerberg didn’t just tell attendees what Facebook is working on now — he laid out a 10 year road plan. — Mashable Tech (@mashabletech) April 12, 2016.
  • PROBLOGGER  |  WEDNESDAY, APRIL 13, 2016
    [Twitter] 11 Steps to Growth Hack Your Way to Blogging Success
    The other part of “finding” your audience is knowing when and where that persona “hangs out.” 99% of all people on social media , for example, use Facebook and Twitter; the next two largest uses are YouTube and Pinterest; then comes LinkedIn. Find them, follow them on Facebook and Twitter, and engage them in conversations. So you want to blog. Do you own an ecommerce business and need a site-based blog to bring in more traffic? Do you want to start a standalone blog and make money? Or do you want to freelance blog for other blogs? Those are gone. The Niche Isn’t this a great term?
  • WAXING UNLYRICAL  |  WEDNESDAY, APRIL 13, 2016
    [Twitter] Influence your PR campaign with Influencer Marketing
    Connect with him on Twitter. Guest Post by Taral Patel. Let’s face it. Content is evolving and so are the ways in which people consume it. What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. But wait. Carpe diem!
  • TALKWALKER SM  |  WEDNESDAY, APRIL 13, 2016
    [Twitter] Talkwaker Image Recognition Wins Best Innovation Award
    Talkwalker also offers full access to the Twitter firehose, ensuring brands get full coverage of the 175 million photos posted on Twitter every day. Talkwalker Image Recognition is officially an award-winning technology ! Our proprietary service just won the Best Innovation Award  at the 2016 Social Tools Summit in Boston. With Talkwalker Image Recognition, brands can now measure the impact and resonance of visual content across social and online better than ever before.”. Banner image created using Freepik vectors.
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 13, 2016
    [Twitter] How to Keep Up With Changes and Growth in Influencer Marketing
    Holly Hamann on Twitter: @HollyHamann. All Hail the Queen. Beyonce?! No, we have someone better: Holly Hamann. An absolute veteran and visionary, Holly has seen and knows it all. With vast amounts of experience, information, and statistics, she has seen how marketing has developed, and has a clear picture of where it’s going.  . In addition to emphasizing the buyer’s journey, she believes strongly in adapting skill sets, the importance of voluminous content, the benefit of understanding numbers, and the power of collaboration. In This Episode. How to see and adjust to changes. Resources.
  • SOCIALNOMICS  |  TUESDAY, APRIL 12, 2016
    [Twitter] Investing in Social Media is Financially Sound
    Usernames and passwords should not be randomly tossed around the office; only those individuals that truly need them to post items on social sites such as Facebook, Twitter, Instagram, LinkedIn etc. No matter what the size of your business, social media definitely has a place for you. With that being the case; what are you doing to take advantage of all social networking has to offer? Most importantly, what are you doing to protect your investments in social media? If your investment in social media and the web doesn’t involve protecting your brand’s assets, rethink that investment.
  • MINDJUMPERS  |  TUESDAY, APRIL 12, 2016
    [Twitter] Clickbait: Information overload! How can brands cut-through all the noise?
    Last month Instagram followed suit and announced it would alter user’s feeds to optimise the content users “care about the most”, and Twitter has also adopted a similar change (although users can opt-out and revert back to the chronological feed). You won’t believe the hidden message in this blog post! Or rather – there isn’t one, I just wanted you to click through and read this. But bear with me – I’m about to suggest something incredibly controversial – a never-heard-before admission by a social agency!*. How do they beat them rather than join them? Platform crackdown.
  • KIKOLANI  |  TUESDAY, APRIL 12, 2016
    [Twitter] 5 Strategies to Capture Readers That You Might Not Have Tried
    You’ve probably tried Twitter and Facebook. Right now is the perfect time to reflect on the progress you’ve made this year, re-evaluate your plans as needed, and to explore new possibilities. Lately, I’ve been experimenting with different methods of attracting more readers to my blog. If you’ve been following Kristi for a while, you probably know the tried-and-true methods already, such as social media, guest blogging, and the like. While those are all good and well, sometimes we want to try something new. Something that hasn’t been rehashed over and over again. Sell a course on Udemy.
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 12, 2016
    [Twitter] 23 Statistics That Show Why Customer Service Mostly Sucks
    71% of all social media complaints are on Facebook (17% are on Twitter) **. Customer service is being disrupted in the same ways that marketing has been disrupted: mobile, social, Millennial behavior shifts. We talk about marketing disruption A LOT. We talk about customer service disruption just a little. As a result, most companies are using 1995 playbooks to solve modern customer service issues. We have to do better. Here are the 23 Statistics That Show Why Customer Service Mostly Sucks in bullet point form, for easier tweeting. just highlight the bullet to tweet).
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 12, 2016
    [Twitter] When and How Does Snapchat Work for Business
    Carlos Gil on Facebook ,  Twitter , YouTube , Snapchat  (TheCarlosGil), and Instagram. BMC Software on Facebook , Twitter , Google+ , LinkedIn , and YouTube. Snapchatting for Talent. With over 6,000 employees that work with 82% of the world’s Fortune 500 companies, BMC Software is a behemoth in the field of enterprise IT solutions. Carlos has the daunting position of being in charge of raising awareness for BMC products and driving global demand through social. How might Snapchat fit into the B2B IT and tech vendor space, you ask? In This Episode. Quotes From This Episode.
  • WEBBIQUITY SMM  |  TUESDAY, APRIL 12, 2016
    [Twitter] Content Marketing Strategy? Think Like A Reporter
    The content strategy here started with that big idea, then led to streams of posts exploring individual elements of the model in more detail; for example, from the social presence pillar to the basics of b2b social media strategy , to research about social networks , then finally to highly granular topics like expert Twitter tips. Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. So—creating a content marketing strategy is vital. Another promising approach is to think like a journalist. The Reporter’s Questions.
  • SOCIALNOMICS  |  MONDAY, APRIL 11, 2016
    [Twitter] How To Build An Effective Social Media Strategy
    You could use the Twitter search function to find people tweeting about tax advice and engage with them. As someone who is in the process of launching a new consumer-focused startup, I was keen to understand the factors that helped businesses grow their social media influence. How do companies go from the initial dozens of followers to hundreds of thousands, if not millions of followers? Here are some tips from fellow bootstrapped start-up owners who have successfully grown their social media influence. You may also start conversations using the popular hashtags.
  • SOCIALNOMICS  |  MONDAY, APRIL 11, 2016
    [Twitter] Over 40% of Hillary Clinton Twitter Followers Are Fake
    Several outlets including the Washington Examiner have uncovered that as much as 41% of Hillary Clinton’s Twitter followers are fake or paid for. Through a variety of ways one can buy Twitter followers, and it appears Clinton has said yes please. Reminds us of that Patrick Dempsey 80’s movie “Can’t Buy Me Love”, but apparently you can on Twitter. Who has the most Twitter followers (millions): Trump 7.55, Clinton 5.92, Sanders 1.93, Cruz 1.04. Fake It Till You Make It. Source: Washington Examiner, Fortune). Buyer’s remorse. Source: Mashable). Lights. Camera. Action.
  • PROACTIVE REPORT  |  MONDAY, APRIL 11, 2016
    [Twitter] Google’s Mobile Update and Online Visibility
    Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update.  Follow me on Twitter for daily #DigitalPR updates. Here is the transcript: Q1:  83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a good site? You’d think that just any website is better than none, but that’s not always true. Q2:  Google has another mobile search update scheduled for May.  Surely every business is ready for mobile now?
  • TWIST IMAGE  |  MONDAY, APRIL 11, 2016
    [Twitter] The End Of Apps. The Beginning Of Bots.
    twitter. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed:  . This week is Facebook 's big F8 conference in San Francisco. Bots are the new apps.
  • WAXING UNLYRICAL  |  MONDAY, APRIL 11, 2016
    [Twitter] Monday Roundup: Influencer Marketing
    Next week will see the monthly #measurePR Twitter chat (April 14, 12-1 pm ET), where we’ll welcome four heavy-hitting influencers to talk about measuring influencer marketing and more. Twitter Dominates Social Listening Reports, But Does It Matter? Twitter Facebook Google+ LinkedIn Monday Roundup: Influencer Marketing. If you’re not already leveraging the power of influencer marketing for your campaigns, you’re missing out. Build Your Influencer Relations Campaign with Six Steps. ” 3.  4 Ways to Build a Community With Influencers. Why: Puppies!
  • FIREBELLY  |  MONDAY, APRIL 11, 2016
    [Twitter] Why Facebook Is Still the Hottest Social Network for Brands
    Neither has Instagram’s. 2) Look where Twitter and Pinterest come in. 3) Chances are good that if you’e wanting more awareness, more engagement, more web traffic and more conversions, then Facebook (desktop and mobile) should dominate your approach and budget. Mobile users spend 30 minutes a day on Facebook. Read on to find out why this matters for your brand. This just in from Business Insider ‘s Matt Rosoff: “ When it comes to mobile social network usage, there’s Facebook, then there’s everybody else. Snapchat is a distant second, with 8.5 minutes.”
  • TWIST IMAGE  |  SUNDAY, APRIL 10, 2016
    [Twitter] Develop A Strong Coaching Habit
    twitter. advertisingpodcast amazon audio blog blogging boxofcrayons brand businessblog businessbook businesspodcast davidusher digitalmarketing digitalmarketingagency digitalmarketingblog domoregreatwork endmalaria facebook google itunes jwalterthompson jwt leadershippodcast malarianomore managementpodcast marketing marketingblog marketingpodcast michaelbungaystanier mirum mirumagency mirumagencyblog mirumblog sethgodin thecoachinghabit thedominoproject twitter wppEpisode #509 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. amazon.
  • TWIST IMAGE  |  SATURDAY, APRIL 9, 2016
    [Twitter] Six Links Worthy Of Your Attention #303
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Miniatur Wunderland - MiWuLaTV - YouTube. I'm going to Hamburg. When I asked around, apparently this was the thing to do. Yep, it's a model railroad. Yep, they took it to a ridiculous degree. Yep, it's had a Google Street View car." Alistair for Hugh). Friction used to matter. amazon.
  • SOCIALNOMICS  |  FRIDAY, APRIL 8, 2016
    [Twitter] Sell Your Online Store with Social Media
    Be sure to promote your site on social locales like Facebook, Twitter, Instagram, Pinterest, YouTube and more. Running a company in 2016 takes not only savvy business planning and sound financial principles, but also an appreciation and knowledge of the Internet. Sure, some companies can get along just fine without using the web to their advantage. Many others, however, are all but dependent on it for success. With that being the case, where is your business headed this year and beyond, especially as it pertains to the web? Internet Success Starts with Being Social.
  • PROBLOGGER  |  FRIDAY, APRIL 8, 2016
    [Twitter] Reading Roundup: What’s New in Blogging Lately?
    Chat with her on Twitter  @veggie_mama , follow on  Pinterest  for fun and useful tips, peek behind the curtain on  Instagram , listen to her 90s nostalgia podcast , or be entertained on  Facebook. Happy Saturday, ProBlogger readers! What a huge week it’s been (and an even huger one next week is on the cards!) we announced Dan Norris as a keynote at our upcoming ProBlogger Event (with a very cool video), and also revealed there will be a larger focus on podcasting than in previous years – it’s really come into its own for bloggers in the last few years.
  • WAXING UNLYRICAL  |  FRIDAY, APRIL 8, 2016
    [Twitter] 3 Things Puppies and Kittens Taught Me About Becoming Influential
    Twitter Facebook Google+ LinkedIn 3 Things Puppies and Kittens Taught Me About Becoming Influential. Apart from bringing #allthefeels, is it at all possible for puppies and kittens to give Social PR pros lessons on becoming influential? As the ASPCA marks its 150 th  anniversary this Sunday , I couldn’t help but reflect on what I learned during, and after, my time at this extraordinary institution. First, a ride down Henry History Alley. Henry Bergh, the scion of a rich shipbuilding family, founded the American Society for the Prevention of Cruelty to Animals 150 years ago on April 10.
  • YMARKETINGMATTERS  |  THURSDAY, APRIL 7, 2016
    [Twitter] Social Media Updates: March
    Twitter has  toyed with a formula  to surface the most relevant tweets first — and it has allowed the service to  sell prime timeline real estate to advertisers. March saw a few relevant new social media updates that will help you to be more effective, resourceful and efficient in your social media marketing for your business. Here we go…. Facebook. Views:  Number of times your video was viewed on a particular day. 10-second views:  Number of times the video was viewed to 10 seconds on a particular day. Pinterest. With this, Pinterest is also rolling out more forms of targeting.
  • SOCIALNOMICS  |  THURSDAY, APRIL 7, 2016
    [Twitter] How to Make Your Social Media Marketing Stand Out
    When a Twitter user tagged her brand in a tweet, she stated, “Thanks! If you scroll through your Facebook and RSS feeds right now, more than a few brands that you recognize will stand out. These brands have excelled in the marketing category, beaten out their competitors, and come out on top. Competition in social media marketing is heavier than ever before, and only those who stand out will make it. If your social media marketing isn’t bringing in the ROI that you expected, the problem could be your approach. If you want to stand out, here are some things to try. Make Value a Priority.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 7, 2016
    [Twitter] 7 Companies That Almost Tricked Us This April Fools’ Day
    April 1 was a big day for Flo from Progressive, who took to Facebook and Twitter to announce that her family landed a reality TV show. With each passing year, April Fools’ Day presents a challenge and opportunity for companies. While April Fools may not be for every company out there, there are some companies who surprise and delight us each year. Following last year’s robust Convince & Convert roundup of April Fools’ Pranks So Fun They Should Be Real , here are seven companies that almost tricked us—in a good way—this April Fools’ Day. 1. https://t.co/6VBuAjjn8d. 6VBuAjjn8d.
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Social Media Marketing and Measurement