[Twitter] Why “I’m just doing my job” Shouldn’t Be Your Mantra
    You can find her on Twitter @LouGirl502. 'And how to be remarkable instead, like this venue. In this day and age where there are so many choices,  I could hardly believe the level of service I’ve recently received with a popular airline vendor. felt bad for the person saying it, since it was pretty clear she wasn’t happy with her job to begin with. Never should anyone lame out with a “I’m just doing my job.” We are all here to serve each other. certainly wouldn’t speak that way to our customers. Being human is the differentiator in business. Regis
    [Twitter] When the Thing That Goes Bump in the Night is WUL
    Twitter Facebook Google+ LinkedIn When the Thing That Goes Bump in the Night is WUL. 'I know people get really tired of the “we’re going away!” ” “we’re back!” ” “we’re going away!” ” “we’re back!” ” type of posts… So… We’re back! Did you miss us? And can you see what we’ve been up to? WUL is now officially part of SBC! How cool is that? Everything else about it remains the same. WUL is still not a pay-to-play blog. Better late than never, eh? Talk to ‘em.
    [Twitter] 4 Ways to Offer Compilations of Quotes
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Compilations of Quotes can be a great addition to your content inventory. They can be motivation, educational, and entertaining. You can collect them from movies, books, and videos – then curate them in several different ways to your own audience. Here are four ways to offer compilations of quotes: One at a Time : I once had a category called ‘ Quotes n Notes ‘ where I would offer a quote and my thoughts on it (one of my favorites: Frustration ). Essentially, a photo with a quote. Consider leaving a comment!
    [Twitter] ICYMI – Twitter and IBM, Microsoft Band
    Twitter announced a relationship with IBM  to help enterprises incorporate Twitter data. Twitter is losing Execs … Facebook’s advertising revenue has grown by 64 per cent during its third quarter. The Samaritans have launched an app that will notify Twitter users if people they follow on the site appear to be suicidal. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. The 10 hours of walking in NYC video went viral.
    [Twitter] 7 Creepy Business Mistakes You Could Be Making (& How To Avoid Them)
    There are plentyyyy of businesses out there rocking it on social media with thousands of followers on Twitter, Instagram and Facebook… Does that mean they’re making oodles of money? 'Woah! Running your own business can be like a wild journey on the ghost train: exhilarating, fun and sometimes freakin’ scary! There are trap doors and spooky surprises around every bend. As you take each step with nervous trepidation, who knows where they will lead? No fear! I’ve picked a lucky number 7 of the creepiest business mistakes and explain how to avoid them. ” ? Dream big.
    [Twitter] 3 Important Things Your Business Needs Before Launching an Online Marketing Campaign
    More and more people are turning to social media platforms such as Facebook, Twitter, Instagram, Pinterest, and even LinkedIn to learn more about businesses and to gain the latest news and insights. You can connect with her on Twitter @KimberlyErskine. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Guest post by Kimberly Erskine Online marketing is becoming a vital part of advertising for any business. Here are the top 3 important things your business must have before you fully launch your online marketing campaign. Website. properties, and more. Marketing
    [Twitter] Social advertising is a powerful next step
    From Facebook’s display ads to Twitter’s promoted posts and accounts, we’ve never been able to target consumers as narrowly as we can today. We recently compared the growth of a client’s Twitter account pre-advertising to its growth during a three-month advertising campaign. news and updates facebook social advertising social media twitter '(This is a cross-post from my Company blog.). If you’re a marketer, the decline of organic reach on social media channels should concern you. smart editorial calendar was once the golden ticket to success. Enter social advertising.
    [Twitter] Social Media and B2B – How To Gain Awesome Leads
    While LinkedIn may not have the same amount of users as Twitter or Facebook, it definitely has the highest number of individuals who are in the B2B market. 'Guest post by Ashley Stirling. ———– One of the biggest problems for B2B businesses is gaining more leads. This is especially a problem when you are advertising online, there are a number of things that B2B companies need to worry about that normal companies can ignore. For instance one of the biggest struggles that B2B companies have is just getting in communication with a decision maker. Want an example?
    [Twitter] Takeaways from 2014 PRSA International Conference
    Often media contacts don’t have time to take phone calls; instead, develop a relationship with them on Twitter. 'Rosemarie Ascherl, PR Foreman at Sonnhalter. Earlier this month I had the privilege of attending the 2014 PRSA International Conference in Washington D.C. For three days I was exposed to an incredible amount of expertise, knowledge and thought-provoking ideas, that left me motivated and energized when I returned to my office. While the takeaways were numerous, a couple really stood out. Every company should have a media crisis strategy. Crises do happen.
    [Twitter] Mistakes Are Tuition
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Zig Ziglar once suggested, “Use your failures as learning experiences.” ” Sally Hogshead wrote, “Mistakes are Tuition.” ” By looking at our mistakes as learning experiences, a domino effect can take place which leads to success after success. Too often, small business owners are afraid to get out from behind their counter or desk, let alone out of the box and try something new. lot of the fear comes from a desire not to make a mistake, or not to be wrong. It’s disabling.
    [Twitter] Why I Can’t Trust Klout Anymore
    Klout says that “Over 23% of your Twitter audience is interested in this topic.” 'Klout is a site that measures your influence on the web, using social media sites. Essentially, the more influential you are on social media websites, the higher your Klout score is. The score goes from 1 to 100, and I would say that it’s pretty easy to get a Klout score of 30 or higher. Currently, my Klout score is 66 , which is really not that bad if you ask me. After, all, Duane Forrester’s Klout score is 74: It’s all good, right? well, no. Let me explain. OK, fine.
    [Twitter] Association Social Media: International Reading Association
    IRA has an active presence on Twitter , Facebook , Pinterest , and Google+ daily. We also use Instagram , YouTube , and LinkedIn whenever possible, and Storify to archive our monthly Twitter chats. We post more frequently on Twitter than anything else. We have the ability to promote other organizations or authors using Twitter and can share sillier content like BuzzFeed articles or Weird Al music videos. Roundup posts, like the weekly children’s book reviews we publish on our blog, are really popular on Twitter and Facebook. Welcome! Who do you report to? .
    [Twitter] The Blogger’s Guide to Content Distribution Channels
    You are familiar with “The Big Three” distribution channels: Facebook, LinkedIn, and Twitter. 'Content Distribution Channels aren’t talked about much in the social media space but they are critical in the startup world. ve thrown a new buzzword at you so we’ll start with a definition. Distribution Channels are places where your target audience congregate online to satisfy their thirst for more information about your subject. For startups, distribution channels are where they find new users for products and services. Try These Content Distribution Channels. Triberr. Outbrain.
    [Twitter] New Twitter User Revamp: Plus 2 Bonus Pieces of News!
    'Twitter are working hard to reward their shareholders…and finally turn a profit. This is, however, leading to a growing user base who are, *sigh*, flocking to Twitter as it begins to more closely resemble the Facebook they know. The latest revamp is the new Twitter user revamp that will help new Twitter users understand the service. Anyone who’s a social media junkie can tell you right away what Twitter is all about, but the average user still doesn’t know that first time they sign up. New Twitter user revamp: What it’s all about. know, I know.
    [Twitter] Live-Tweeting Events: 5 Must-Reads
    Thanks to its real-time focus, Twitter has become. Blog Social Media Twitter 'Learn everything you need to know about live-tweeting events in these five must-reads. Follow These Best Practices for Live-Tweeting Events By Jennifer Beese Social media and live events go hand-in-hand. Everything from conferences and award ceremonies, to television shows and sporting events are talked about on social.
    [Twitter] Stop Being Afraid of Change
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Change happens. Embracing change before it happens is better than getting run over by it. Make no mistake. Change is going to come. Some business owners are afraid of big changes. Others fear and avoid little changes that break up their routine. Change does not have to be an obstacle if you turn change into an opportunity. Here are three things you can do to stop being afraid of change. Planning for Pivot Perhaps the best way to stop being afraid of change is to prepare for change to happen. Do what you like least, first.
    [Twitter] 31 Clever Ideas From 9 Communities
      There aren't many new books, blogs, podcasts, or twitter accounts on the topic.  Syndicate the Twitter/blog feeds from your members into a single place within your community. 'From the outside, you might think the community space is short of ideas.    We know this isn't true. There are lots of great new ideas. Most come from communities too busy doing the work to talk about it. Here  Here are 31 clever ideas from 9 of my favourite communities.    Their onboarding process (and messaging) is clever. The artists receive cash. 
    [Twitter] Tenacity5 Turns One
    You’ll see a full report next Monday on the @cademartin Twitter handle and here. 'Tenacity5 Media turned one today! It’s been a successful voyage that’s seen some exciting work and an expansion into new ventures, including some great visual media projects and pranks — I was remarking on the one-year anniversary when my staff pulled this one. We just launched a new website (Yes, it is 1999.) , and have started to aggregate our insights on future media and present work. Check out the future and present sections on tenacity5.com [[link] to learn more. We’ll make it happen in November.
    [Twitter] Fear of Being Irrelevant
    He thanked me for the resources I share on Twitter , and in turn I shared my appreciation for how he shares motivational quotes over great images (much like Thoughtography ). Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Being irrelevant is a core fear of business owners. Irrelevancy comes in various shapes and sizes, depending on your imagination. Sometimes irrelevancy manifests itself as: Is anyone listen to you? Does anyone read your blog? Did they notice your hard work? Is your hard work amounting to anything? Stay contagious and courageous with your voice.
    [Twitter] 7 Recommended Online Resources To Overcome Writing Anxiety
    Crafting interesting content online is a bit challenging to anyone because instead of doing your work you end up browsing different social networking sites like Facebook, twitter, YouTube, and google+. 'Every content writer has their own approach in accomplishing all their writing projects. Some compose their contents weeks before the deadline while others wait for inspiration to strike them, which sometimes not a very good idea. Completing tons of articles at the same time is really daunting and it makes you go crazy. Anti-social. Penzu. This is free and it has an easy to use interface.
    [Twitter] 3 Things You Most Likely Do Not Know About Social Media Marketing
    They think that they just have to post some messages on Twitter or Facebook and that they will be successful in the future. 'Most people think that social media marketing is really easy. That is definitely not the case. While social media is quite cheap for marketers, this does not mean that it is free. At the same time, there are many things that are not known by most people out there. Here are 3 that are really important to comprehend. Marketing Gurus Spend A Lot Of Money. Most marketing gurus are telling you lies. Quantity Counts. Social Media Marketing Takes Time. Socialnomics
    [Twitter] Bill Hartzer – Weekly Update October 27, 2014
    SocialCentive Twitter Marketing Software Free Trial. SocialCentiv is some new Twitter marketing software (it’s really a dashboard) that feeds you Tweets by people. and here’s the post that I wrote about it: https://www.billhartzer.com/pages/using-socialcentiv-twitter-marketing-software-lead-generation/. 'Google Penguin Refresh last weekend, and Google adds Inbox by Gmail, which is useful for reading email on your phone. We have a few updates this week, and the major one was the Penguin refresh (a refresh, not an update. Google Penguin Refresh. Inbox by Gmail.
  • T2 SOCIAL  |  MONDAY, OCTOBER 27, 2014
    [Twitter] 4 Great Ways to Break the Ice on Social Media
    It doesn’t matter who you are – if you’re active on Twitter, you love the attention your tweets get. So next time you identify a prospect on Twitter, try engaging with some of their content before making a full introduction. Tell us in the comments below or on Twitter ! 'It can be a little awkward to break the ice on social media, but these tips should help make it easier. There is no shortage of awkwardness when you are trying to break the ice on social media. Personalize Your Connection. Engage with a Tweet. Much further than we tend to think.)
    [Twitter] Market view: Twitter approaches one year on the NYSE
    'The next two weeks are pretty pivotal for Twitter. billion (though IG’s grey market , which allows traders to speculate on an IPO’s value, had long been stuck around the $44 mark), so Twitter managed to avoid the mistakes made by Facebook and enter the markets on a positive note. In fact, following Facebook could be seen to have made a major impact on Twitter over the past year. When Facebook listed in 2012 it saw the huge demand for its shares and hiked prices, which led to a sell off: a mistake that Twitter wisely avoided. Twitter stock dropped 25% to around $50.
    [Twitter] Weibo – a Chinese Social Media platform
    And also no Youtube, twitter, Instagram…”. “….”. Sina Weibo , micro-blogging in Chinese, is a hybrid of Twitter and Facebook, combined with other popular Chinese blogging functions. '“You don’t have Facebook in China?”. am Ursula from China, working with Social Media in Denmark. Whenever I start a conversation around Chinese social media, it probably goes like this. This This blog post is not written to criticize the Great Firewalls or censorship in China, but to give you an overview of the most popular social network in China called Weibo.  . Sina Weibo. Tone of voice.
    [Twitter] How to Successfully Change Your Blog’s Topic
    Articles weren’t getting shared on Twitter and LinkedIn, the primary distribution channels for our content. Readers sharing Pushing Social content on Twitter. 'Pushing Social was intended to be a social news blog similar to Mashable. had a good start and felt good about the topic. But within a few months growth began to stall. The signs were imperceptible at first: Visitors were leaving the blog within 7 seconds. Obviously no one was reading our content. The blog was getting read or shared. New articles were getting harder to write. But I’m stubborn. The Pivot Mindset.
    [Twitter] Why Doesn’t Your Company Have a Social Media Voice Document?
    Twitter : Use 1 appropriate hashtag for events, or topic. Community Twitter Chat/AMA/Crowdsourcing etc: Our tone here is warm , inspiring and our language is inclusive. 'Well, why not? few years ago, I think you could have gotten away with keeping the company ‘voice’ safely locked away in a few choice individuals’ minds at your company. This is no longer the case. Pretend I’ve just waxed bombastically about the ubiquity of social media and the importance of getting everybody in the company on board. Now let’s get to the meat of the post. Got it?
    [Twitter] Bad Assumptions and Bad Experiences
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Most business owners try their best to avoid it. That place called Stuck. Nobody Nobody wants to go there, get there, or stay there. Yet, I know many owners and solopreneurs who, in their attempt not to repeat bad experiences and to avoid conversations because of bad assumptions, end up getting stuck because of inaction. Bad Assumptions. Investing your time in thinking what the other person is thinking can be profitable – if it’s a short investment. Is it healthy or unhealthy? turn away from prospects. Stop it.
    [Twitter] Eating at Salvos Salumeria and loving other people’s style
    when she followed me on Twitter. 'Hey all. How’s your week been? This weekend, we went to the opening of Leeds Dock , saw Lee Evans at Leeds Arena (who finished with his famous Bohemian Rhapsody – yay!) and caught up with lots of house chores. During the week, myself and a couple of friends grabbed lunch at Salvos Salumeria each week and this week their pasta was particularly good! Andrew had the vegetarian option (basil pesto, greens and cherry toms) and I went for the ‘carne’ version – fennel sausage with nduja and peas. Moooooorrre prosecco!
    [Twitter] Week in Review: Posts and Podcasts Oct 19 – Oct 25, 2014
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Week in Review October 19 – 25: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on  SlideShare. SmallBiz Tracks Week in Review: October 18, 2014 from Mike Sansone You can catch a complete review, in addition to top links to give your small business a L.I.F.T Consider leaving a comment!
    [Twitter] How To Speak So That People Want To Listen
    twitter. advertisingpodcast audio blog blogging brand businessbook businesspodcast davidusher digitalmarketing facebook google howtospeaksothatpeoplewanttolisten itunes juliantreasure marketingblog marketingpodcast soundbusiness ted tedtalk thesoundagency twitter 'Episode #433 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. How many people do you know that are able to get even one of their talks on to the TED stage? My friend, Julian Treasure , has done it five times. Crazy. And, indeed, he is. It is about to pass 3.5 audio. brand.
    [Twitter] The time I spent the World Series in handcuffs
    And as I fly out of Kansas City during their World Series, I realize that if I just had a smartphone (and Twitter and Facebook) back then, not only would I have been out of handcuffs quickly, but a public apology would have followed right behind. 'We take for granted our ability to text, tweet, Instagram, Snapchat, and email at a moment’s notice. Our hyper-connectedness seems altogether natural, but it wasn’t THAT long ago that we were unable to communicate, share, reach out, or ask for help….even even when we really needed to do so. The Scene. The First Snafu. But he never got them.
    [Twitter] Destination: Fantastic (Thoughtography)
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Nobody ever reaches the top of a mountain in one step. Along the way, there is preparation and perspiration, along with some reflecting and redirecting. It’s a journey. The same is true for business and the ideas and projects you work on. Sometimes, there is a learning curve. Sometimes there is failure (Mistakes are Tuition). You can’t arrive at Fantastic, without going through Decent. Destination: Fantastic (Thoughtography) is a post from: ConverStations. Consider leaving a comment! Thoughtography
    [Twitter] Quotes and Lessons on Living and Learning – LIFT Slides
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are  a few decks on SlideShare  that might help you in building a better business presence and a smoother work flow. LEARN to Blog Better. Build a better blog from Hugh Culver. IMPROVE with Ben Franklin. 27 Benjamin Franklin Quotes: The Wisdom of Benjamin Franklin and the Wit of Poor Richard from Steve Scott. FIND FLOW and Do What You Have to Do. THINK on Creativity. Subscribe today.
    [Twitter] Tools and Apps with a Mobile Mindset – LIFT Clips
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – How to Resize and Crop Your Image on PicMonkey. Can''t see the video in your RSS reader or email? Click Here! IMPROVE – How to Create an Explainer Video with the Vidra App. Can''t see the video in your RSS reader or email? Click Here! Click Here! Click Here! –.
    [Twitter] How Many Characters Does Twitter Have? - Social Media
    'Twitter is probably the only Social Media Platform that makes us think in 140 - how to summarize Connect. You know that 140 Characters worth Space is all you have - however what is the number of Characters after an Image is attached onto your Twitter ''Compose New Tweet''? Below is an example of the Number Of Characters Before And After Image Being Attached To Twitter: I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me
    [Twitter] Six Links Worthy Of Your Attention #227
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? " Rob is a smart VC from the Bay Area who''s been to Bitnorth and Montreal''s Startupfest. He''s a smart investor, having backed companies like Nest. He is also a hardcore race car driver. He has a new series in which entrepreneurs have exactly one lap at high speeds to pitch their product. " (Alistair for Hugh). " (Alistair for Mitch).
    [Twitter] Brand Identity: What It Is and How to Maintain It
    Follow him on  Twitter  and  LinkedIn. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'A brand identity or brand personality is the first and most comprehensive way to introduce your company to the customer. Household names maintain their notoriety by being noticeable and consistent. Some brands are hip and popular in a social media setting, while others are conscientious and dedicated to a cause. Below, we examine some tips for creating a brand personality or identity, and offer some ideas for how to maintain the consistency of your brand in communications. Engage.
    [Twitter] ICYMI – Ad revenues grow, Facebook reach declines
    Twitter adds sound  through new audio cards. Twitter launches a new development kit – Fabric. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Digital ad revenues grow 15%  to $23.1bn as mobile jumps 76%. Adobe has reported that Facebook organic reach is down 50% year-on-year. Google launches Inbox  – a(nother) new take on email. Ello secures £3.4m funding round. Tumblr launches a desktop app for Mac. Campaigns. Image credit.
    [Twitter] Tips for Mobile Marketing: How to Bring Customers Into Your Store
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Guest Post from Heid Cardenas Shopping has gone mobile in a big way with the wild popularity of smartphones and apps. Nielsen study found that 70 percent of people who use smartphones for shopping, use a store locator, and 56 percent of them use store locators in transit. That makes store locator links on websites one of the most effective ways retailers can get shoppers into their brick-and-mortar stores. She advises retailers to put their store locator link on every page of their mobile sites, not just one.
  • DEVUMI  |  FRIDAY, OCTOBER 24, 2014
    [Twitter] How to Establish a Pinterest Marketing Strategy in 9 Easy Steps (With Pictures)
    Pinterest is a very different social media platform when compared to Twitter, with minor similarities to Facebook. Take a look at building a Twitter business account and work from there. Your fans may be on Twitter, Facebook, or Instagram, but you’ll never get them to your Pinterest without cross promotion. 'Your business just opened a Pinterest business account and you’re wondering how to establish a Pinterest marketing strategy…that’s why you clicked on my very descriptive headline! How to Establish a Pinterest Marketing Strategy in 9 easy steps. Find new customers.
    [Twitter] LinkedIn Influence: How to Build a Profitable Digital Presence
    Stephanie was recently named one of the Top 10 Most Influential women on Twitter and a Top 25 Social Media Expert by LinkedIn. Unlike the filtered Facebook newsfeed and the endlessly surging Twitter stream, LinkedIn allows us to see beyond our first degree connections, thereby making it possible to easily connect with just about anyone. . You can connect with Stephanie on Twitter at @stephsammons and learn more about her at at StephanieSammons.com. Let your Twitter followers know about this podcast with this ready-made tweet. 'Listen to the Episode Below (0:37:24).
    [Twitter] What You Can Learn From Taylor Swift’s New Album Instagram Teaser Campaign
    The posts are also being shared on Twitter, where considerable engagement is being generated as well. It would have been easy for Taylor Swift to reveal the lyrics from her upcoming album as text on Facebook or Twitter, but the combination of song lyrics and visuals strikes the right chord. 'Image via BigStockPhoto.com. Pretend for a moment that you’re Taylor Swift, a megastar with a highly anticipated new album. You have more than your fair share of opportunities to generate buzz and publicity for your new album. Life is good, right? For most celebrities, yes. Make It Special.
    [Twitter] What’s Your Content Style?
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Years ago, a new district manager came into my store to do an audit. Looking at the negative space on wall displays and the placement of the rotunda tables on the floor, he barked, “ Are we selling wall space and floor space this month? ” While the previous district manager preferred displays with plenty of ‘white space’, our new leader preferred a crowd of selections and choice. His was a different style – and we worked within the style guidelines he implemented. Photo on Pixabay by stux. Format.
    [Twitter] What Social Media Means For Your Business in 2014/2015
    Follow me on Twitter , Facebook , Linkedin , Google+ , and Pinterest. 'SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. Businesses have definitely realized and experienced the power and importance of social media. Did you know that  social networking is now the top Internet activity  and people spend more time here daily than any other major Internet activity, including email? Check this out: And this is certainly going to increase as smartphones and tables are becoming more widely used. Social media is a game changer. .
    [Twitter] 5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)
    There are SO many social media platforms out there to drive awareness to your organization: Twitter, Facebook, LinkedIn, Vine, YouTube… heck, as social media marketers, there are some even we don’t know about! 'Guest post by Meg Rulli, Co-founder,  ModMark Group. ———— “I don’t have time for social media.”. I don’t have the money to hire anyone to do our social media marketing.”. Social media? wouldn’t even know where to start!”. Do any of these above statements sound familiar? Well, you aren’t alone. However, you don’t need to conquer them all.
    [Twitter] 6 Ideas for Teaching Digital Leadership to College Students
    Explain Twitter to your students (remember not all “digital natives” automatically understand Twitter!), If you think you can take it to an advanced level, have them come up with 10 pieces of content that could be shared on Twitter. Tweet It Up With The Best of Them:  Thousands of Twitter chats happen each week. If you are teaching a senior seminar in a certain major, teach your students how to participate in these Twitter chats. Twitter chat gives you a chance to talk about real issues and topics with a much bigger group of people!
    [Twitter] Is ‘Mental’ Health a Misnomer? Why We Need to Destigmatize Depression
    Now, with Facebook, texts, Instagram, Twitter, etc., Read more at Op-Ed Marketing Blog , or connect on Twitter and/or LinkedIn. 'This is a guest post by Robert Clarke, and is a personal recollection and call-to-action on how we need to change the conversation around depression. Two young men. The first young man is 19, a constant joker who enjoys nothing else than making people laugh and bringing joy to those around him. He is big into robotics and the challenge of solving problems. The second young man is also 19. He has a lot of social anxieties and gets depressed. lot better.
    [Twitter] Are You Using Automation Tools to Help in Social Media?
    ManageFlitter  – Tools that will help to optimize your Twitter account and identify your Twitter accounts’ prime time. 'We’re all trying to do more with less. When it comes to social media, it’s no different. We should be focused on content and use automated tools to help spread the word on social platforms. Every industry is different, but following are some automation tools you should consider and an infographic on the best times to post. Here’s a list of tools that I’ve used that will help you schedule and post your content at the best time: .
    [Twitter] Snapchat as a platform for branded content?
    Promote your brand: Use your other social platforms (Facebook, Instagram, Twitter) to promote your Snapchat profile. As you can see, the brand communication of Snapchat should be based on the same rules  as Facebook, Instagram, Twitter etc: choose the right timing, get to know your users and align with your brand. 'With the growing number of social platforms, businesses have numerous ways to communicate with their customers.? It seems like Snapchat has gotten a lot of attention in the tech world lately. Snapchat as a marketing tool? . on a one-to-one basis.
    [Twitter] Twitter Follower Hack: The Monthly, Weekly, and Daily Tactics to Use
    'A good Twitter follower hack tutorial must be well organized if you’re ever going to sort through the massive world that is Twitter. This tutorial is going to break your Twitter follower hack tips down into three parts: Those you do once a month. Dividing these tasks up, and regularly scheduling time to do them, is your key to getting more followers and becoming a true Twitter follower hack expert! Twitter follower hack advice: Monthly activities. Those who you find using either technique with big audiences are your target with this Twitter follower hack.
    [Twitter] There is a Book Within You
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Every business owner I talk with, be it an owner of a small business or a solopreneur, every single one of them should write a book. You should write a book. Maybe two. Your book doesn’t need to be the size of a Harry Potter novel. It doesn’t even have to go to print. It can be (and maybe should be) a print-on-demand or even a single Kindle book. It can be a free e-book you offer as a lead magnet. once shadowed a hands-on business owner for two days and one night. You can do it, too. Consider leaving a comment!
    [Twitter] Tech and sanity – You can have both!
    BuzzSumo  -Keyword, brand and news monitoring, locating influencers and interacting with them on Twitter right from the dashboard. 'There’s a lot of talk right now about the need to disconnect from technology and how social media overload is making everyone crazy. totally get that. All of that constant buzz can be annoying, distracting and keep us from doing what really matters in life; being real and connecting personally with people. This may not work for everyone, but it works for me most of the time and after years of working like this I wouldn’t have it any other way.
    [Twitter] Social Selling Tips on Salesforce Live
    Leveraging social media tools like LinkedIn and Twitter for sales has been a topic I have been passionate about for about 5 years now and it was great to be on Salesforce Live with thousands of viewers tuning in to hear from us. Life at LinkedIn Social Media Social Selling Strategies LinkedIn social selling Twitter 'Last week at Dreamforce I had the opportunity to be on Salesforce Live again. This time I was joined by Jill Rowley and Jamie Dominici and the topic was driving sales through the art of social selling. Powered by WP Bannerize.
    [Twitter] Don’t expect engagement if your content isn’t worth it
    The people who still love what they do are doing their best to create interesting content, whether on Facebook, Twitter, LinkedIn, blogs and other owned channels. 'I get it. Engagement is hard to come by. No matter the platform, brands are competing with every other platform for an iota of time from their target audience, which we all know is so bifurcated these days it’s insane. also know that when it comes to Facebook in particular, there’s always an algorithm change. get all of that. But community managers do bear some responsibility. And that lies in the content. Today.
    [Twitter] Socializing Annuities to Make More Income
    Many annuity providers use sites like Facebook and Twitter to engage users in promotional polls and questionnaires that benefit both the customer and the company. As the following article shows, from retirement savings to questions surrounding “ lifetime annuities ,” annuity providers are using social sites like Facebook and Twitter as a way to answer questions and concerns. 'Millions of Americans are taking advantage of everything annuities have to offer and social media is helping to spread the word. Interactive Social Resources. Questions and Comments. Annuity Awareness.
    [Twitter] How Storytelling Grows Your Social Media Audience
    Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. 'Are your social media profiles glorified resumes, or do they tell people what they really want to know – who you are and why they should care about you and your business? In addition to technology changing, everything about people and business is changing too. This means your social media has to meet new expectations. Media that markets these days does much more than create awareness. It makes meaningful connections, which means it inspires. The easiest way to accomplish that is by telling stories. Here’s the thing.
    [Twitter] Go Home with Social Media
    TwitterTwitter is one of the best tools companies use for marketing their businesses. Create your own Twitter account in less than five minutes and search and follow home improvement companies in your area. 'Owning a home comes with a good share of responsibilities. You need to take care of the yard, keep the exterior clean and looking nice, keep the interior in good condition, fix any appliances or items that break and more. Connecting with Businesses to Protect Your Home. Are they hiring? Are they offering any discounts this week? What are their plans long-term?
    [Twitter] The Power of Social Media in the Tech-Savvy Business Landscape
    Savvy business owners and marketers, having noticed the growth of this phenomenon over the past decade, invested heavily in channels such as Facebook, Twitter, Pinterest, LinkedIn, Instagram, and Google Plus to grow their business, connect with customers, and raise brand awareness. That means the average American spends more time on Facebook and Twitter than he or she does checking email or surfing news sites. With millions of registered users on such sites as Facebook, Twitter, and Pinterest, using social media to increase brand awareness is a no-brainer. To drive sales.
    [Twitter] How to Turn Your Old, Forgotten Content Into Your New Secret Weapon
    Twitter is scarcely any different. Time’s Facebook  and Twitter  accounts each post dozens of updates per day, but the average follower is likely to see only a few of them at the most. 'image via Big Stock Photo. Wouldn’t it be nice if content marketing were as simple as just creating stellar content? Sure, you can say that crafting the most compelling content possible is your number one priority. After all, it should be.) Part of it is a matter of numbers, because effective marketing isn’t just about quality content – it’s about algorithms. Long story short? The solution?
    [Twitter] Sometimes the Most Productive Thing – is No Thing
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Sometimes, the most productive thing we can do in the next 15-20 minutes – is no thing. Re-Create : A 20-minute power nap can help re-create energy and focus. Read : A 15-minute fictional read or magazine article can spark imagination. Or find an interview of a favorite creative such as an actor or musician. Reflect : A 15-20 minute quiet time of reflection of the day thus far can kickstart a thought process (make sure to have pen and paper handy). They don’t always have to be 10 or Ways. Consider leaving a comment!
    [Twitter] Win 1 of 20 Gift Cards for a FREE ONE Year of the iDcard
    You must provide me your mailing address via private message on Twitter ( @idaconcpts ) or Facebook ( [link] so I can mail the gift card to you. 'a Rafflecopter giveaway. TERMS AND CONDITIONS: A total of 20 gift cards for a free year of the iDcard are available. Only one gift card per person. Each gift card holds no value and does not entitle the owner to any discounts. It is simply a gift certificate. Recipients of these cards will gently scratch off the black and grey material with a coin to reveal a unique promo code. Each code is good for one FREE iDcard that will expire 10/31/2014.
    [Twitter] Twitter Followers: Finding Good Relationship Material
    'Once you begin embracing Twitter, every day can be a Christmas of sorts, when you open up your e-mail to notifications of several new overnight followers. As followers disappear without reason, that little tingle becomes a little knot in your stomach, and you wonder what you did so wrong on this Twitter thing, anyway. Margot Tohn, CEO of ParkIt Guides ( @ParkingExpert ), was excited to see her Twitter traffic on the rise, then confused when they backed out just as quickly.  I was seeing an influx of new Twitter followers with high Klout scores. Good riddance.
  • T2 SOCIAL  |  MONDAY, OCTOBER 20, 2014
    [Twitter] Link Building Tips to Keep Your Brand Above Board
    Tell us in the comments below or on Twitter ! 'Google just updated Penguin for the first time in a while, and these link building tips will help keep your brand from being hit by any potential penalties. When it comes to boosting your rankings on Google, link building is among the most viable strategies – assuming, of course, that it’s being done properly. With Google’s latest update to Penguin 3.0, these are a few link building tips to keep in mind in order to avoid any unwanted penalties to your SERPs. Avoid the Manipulation of Shares. Transparency is the Best Policy.
    [Twitter] Are you social sharing to your best advantage?
    11-15 words is the sweet spot for Twitter (about 100 characters) , and you’re safe to use up to 25. Messages on Twitter and LinkedIn receive significantly more clicks if they use a hash tag. smart ways to work with your attorney) generate  more clicks on Twitter. Fridays yield more clicks on Twitter than any other day of the week. Many people check their Twitter stream after they settle into the office, but they are less likely to check it once they start wrapping up for the day. that will benefit your website’s domain. Using a number (i.e.
  • ENGAGE  |  MONDAY, OCTOBER 20, 2014
    [Twitter] Social Media Lessons for Associations and Nonprofits
    Plus, Facebook and Twitter’s very own dashboards allow you to keep an eye on what’s working and what’s not. 'Washington, D.C., is a major hub for associations and nonprofits, and we’re lucky that one of McMURRY/TMG’s biggest offices is right in the heart of the District. As a D.C. resident, this means that not only do I have many friends working in the association and nonprofit sectors — changing the world and whatnot — but I also occasionally get to crash their parties (read conferences, panel breakfasts, and a happy hour or two ). TRENDStweets #TRENDSlive pic.twitter.com/825rOQ8aey.
    [Twitter] A Simple Trigger Question for the Not-So-Simple “What Next?”
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'One of the most frequently asked questions that come in from the SmallBiz Tracks Daily Podcast “Ask” page is something along the lines of: What Do I Do Next? Sometimes, this question opens up to a larger question, such as: “I’ve just started my own business after years in the corporate world. What do I do next?” ” Many times, it goes along with something like: “I have so much to do, it seems like I’ll never get all of this done. What should I do first?” To much to do?
    [Twitter] Week in Review: Posts and Podcasts Oct 12 – Oct 18, 2014
    SBTD Episode 91:  Don’t Give Up on Twitter Just Yet SBTD Episode 90:  Is There Such a Thing as Work-Life Balance? Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Week in Review October 12 – 18: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on  SlideShare. by subscribing to  Whistle Stops Weekly  email newsletter. Format.
    [Twitter] Be a Better Blogger by Doing as Little as Possible
    You’re blogging every day, you’re promoting those posts to your Facebook, Twitter, Google+, you’re ensuring all posts have a Pinnable image, and you’re Instagramming the behind-the-scenes for your followers. See evidence on Instagram  here , on Facebook  here , and twitter  @veggie_mama. 'When you make the decision to grow your blog and hopefully create an income from it, it can be so easy to fall into the trap of doing everything all at once in the name of getting as much exposure as you can. But that’s not all. while ago I was listening to the How they Blog Podcast with Kat Lee.
    [Twitter] First There Was UnMarketing Now There Is UnSelling
    Over the past short while, Stratten has gone from trying to accumulate as many followers as possible on Twitter, to becoming an internationally sought-after writer and speaker on the topic of changing how businesses interacts with human beings. twitter. advertisingpodcast alisonkramer blog blogging brand businessbook businesspodcast customerservice davidusher digitalmarketing facebook google itunes marketingblog marketingpodcast qrcodeskillkittens scottstratten thebookofbusinessawesome thebookofbusinessunawesome twitter unmarketing unselling Seems simple enough, right?
    [Twitter] Small Wins Equal Big Victories (Thoughtography)
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'The Giants and Royals are about to meet in the 2014 World Series. Neither team won its division. Neither team won 90 games. Some are calling it t he worst matchup in history. No matter what others call it, these two teams did whatever it took to get here – one step away from being World Champions. It’s a big title. It took a lot of small wins to get this close. Baseball is a game where small wins add up to big victories. Moving a runner over and into scoring position is a small win. Consider leaving a comment!
    [Twitter] Bill Hartzer Weekly Update: October 18, 2014
    And in case you’ve missed it, you might want to check out SocialCentiv, a really cool new Twitter marketing tool. What’s really interesting to note that after I posted this and tweeted on Twitter about it, within minutes GoDaddy had this bug fixed. SocialCentive Twitter Marketing Software Free Trial. SocialCentiv is some new Twitter marketing software (it’s really a dashboard) that feeds you Tweets by people. 'Google Penguin Refresh this weekend, and a pricing bug found in GoDaddy’s domain registration. is finally here, after more than a year.
    [Twitter] Social Selling Tips: 3 Sales Lessons from The Amazing Race
    Start your race by downloading our latest eBook and visit us on Twitter   @LinkedInSelling  for more insights. 'The twenty-fifth ‘trip’ of the long-running reality competition  The Amazing Race  premieres this fall. The show pits teams of two against each other in a race around the world, complete with various physical and mental challenges. Contestants face various fears and risks along the way, including communication barriers and unfamiliar environments as they zig zag across the globe. Still, there are certain similarities between the show and the fast-paced world of social sales.
    [Twitter] 12 Essential Elements of a Social Media Marketing Strategy
    Are Facebook and Twitter their platforms of choice? What works on Facebook will fall flat on Twitter, and vice versa. Follow her on Twitter at @pamdyer. 'Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. If you don’t, it will be obvious to your fans and target market that you are disorganized. If you’re starting from scratch, it can feel overwhelming.
    [Twitter] Lesson from Stand By Me – “TRAIN!” (LIFT Clip)
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'There are many business and life lessons in the movies. collect them on a YouTube Playlist: Movie Scenes. One of my favorite scenes is from the movie Stand By Me , and not just because of the railroad tracks as a prop. The scene where the boys decide to walk the train tracks across the river: Can''t see the video in your RSS reader or email? Click Here! This pivotal scene shows a brazen attitude and penchant for shortcuts by Teddy. It also shows the supportive and aware mind of Gordie. Safe, right? LIFT Clip) ! LIFT Videos
    [Twitter] Explain Your Story (LIFT Clips for 10-18)
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – How to Create a Storyboard Can''t see the video in your RSS reader or email? Click Here! IMPROVE – The Power of Words Can''t see the video in your RSS reader or email? Click Here! FIND FLOW – Explain it With Pictures Can''t see the video in your RSS reader or email?
    [Twitter] Six Links Worthy Of Your Attention #226
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "The most useless piece of information I learned today is the eggcorn. So, naturally I shared it here. An eggcorn is a misspelling or misinterpretation of something which still makes sense. You might be ''curled up in the feeble position'' or provide me with ''antidotal evidence,'' for example. So, here is a database of them for you." extreme.
    [Twitter] Business Niche: How to Build a Predictable Income Model
    Let your Twitter followers know about this podcast with this ready-made tweet. Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. 'Listen to the Episode Below (0:38:31). Download. iTunes. Stitcher. SoundCloud. Get Weekly Marketing Updates. Discover What is New for Business. Powered by Simple Podcast Press. This is Episode 13 of  This Old New Business  weekly  business podcast with Jeff Korhan. To grow and manage a business of that magnitude requires a lot more than had work. What you learn in this episode cannot be found in popular business books.
    [Twitter] Social Media Tweetable Facts
    Twitter devours 12x more. Facebook social media Twitter social media facts 'Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? Here are several of the latest Tweetable social media facts to consider – No matter how you look at it though, social media is changing faster than a blink of an eye. Social Media Facts: [FACT] Each day, Facebook devours 500x more data than the New York Stock Exchange.
    [Twitter] Social Media Tweetable Facts
    Twitter devours 12x more. Facebook social media Twitter social media facts 'Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? Here are several of the latest Tweetable social media facts to consider – No matter how you look at it though, social media is changing faster than a blink of an eye. Social Media Facts: [FACT] Each day, Facebook devours 500x more data than the New York Stock Exchange.
    [Twitter] Creating a Powerful Business Presence with Brochures
    You can connect with Donzell on Twitter. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Written by Donzell Davis What is it that connects and builds every relationship? The answer is you. When you meet someone your desire is to connect and build based on something that you can provide. Before you provide what you have to offer to your customers, they need to be aware that you exist and what your company does. You need to establish your presence. brochure provides just that: Your presence on paper! So what is so special about having a brochure?  Ok, enough questions.
    [Twitter] What I REALLY think about blogging (you’ll be surprised!)
    If you think Twitter is a waste of time… I’ve got a coupla things that you’re going to LOVE. 'Being in the business of modern marketing means I write a lot: Blogs. Guest blogs. Sales pages. Website copy. Marketing emails. Training and workshop scripts. Writing takes up most of my working week, fo’ sure. But, can I tell you a secret? Writing is not something I love to do. Before I started my business I hadn’t written much more than a shopping list since I left school. never journaled or kept a diary. never wrote letters – I’d call instead. Not listened in yet??
    [Twitter] Remarkable eCommerce Results With Small Steps
    Keep up with her on Twitter or LinkedIn. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Guest Post from Kinsta.com All eCommerce website owners try to make efforts to increase the number of visitors to their sites. Right after starting an eCommerce business, every newbie’s most relevant task is to gain enough visitors/readers/audience for their site. And then, some of them have to face the fact that a visitor doesn’t equal to a customer. Every niche has some tricks to attract their own target audience. However, there are basic rules that all retailers should keep.
  • DEVUMI  |  FRIDAY, OCTOBER 17, 2014
    [Twitter] Online Music Marketing with Tweets: Twitter and SoundCloud Finally Team Up
    'There have been rumors of Twitter and SoundCloud working together for months. reported on Twitter’s interest back then , but now we know for certain that the two titans of rapid fire social media, and online music streaming, are going to work together. Twitter announced it on their blog yesterday, and SoundCloud followed up with an announcement on their own blog. The time to pump up both your Twitter activity, and your SoundCloud content, for your online music marketing is NOW. Online music marketing is all a-Twitter. really love it. nSxejse9Rc. link].
    [Twitter] Be More Social in Promoting Your Franchise
    For starters, set up business accounts on sites like Facebook, Twitter, Google+ and Pinterest if you don’t already have them. 'Has working for someone else either gotten old or even stressful at this point in your career? What if you could own your own franchise, allowing you to call the shots and potentially make a decent amount of revenue over time? If it is something you have thought about, perhaps now is the time to take action. For more Americans the idea of owning a franchise has become more appealing especially in a day and age when workplace security is average at best.
    [Twitter] How I experienced Dreamforce #DF14
    Meeting new people that have started down the social selling path and have already connected on LinkedIn or Twitter but this was the first time we were in the same place was amazing. 'Dreamforce 2014 is now over and I am walking away exhausted but inspired. spoke in 5 sessions total over 3 days to groups ranging from sales to marketing to support. I’m usually lucky to get one session to talk in so it was an amazing opportunity to have so many this year. was collecting all of the tweets from the past few days and surprised myself with all of the activity. Powered by WP Bannerize.
    [Twitter] Top Five Things to Learn from the Greggs vs Google Twitter Debacle
    The gaffe spread like wildfire across the internet, and the Greggs Twitter account was rapidly inundated with tweets. Almost 300 tweets and a new hashtag later, the correct logo was restored – and Greggs had emerged as a Twitter champion. Here are some tips on handling a crisis on Twitter, as demonstrated by the social media team at Greggs: Rise Above It. The whole internet is teeming with trolls, but Twitter is a particularly virile breeding ground. When Twitter catastrophe strikes, never stray from the Golden Rule – DON’T FEED THE TROLLS.
    [Twitter] The Hierarchy of Communications
    Members communicate via Twitter. Here are some simple tips: 1) Create a list of your members' Twitter accounts and encourage members to add their own twitter account and follow other members. Introduce a hashtag and encourage interaction via Twitter. Alternatively, simple use a Twitter hashtag. 'If members can only interact via the platform, it will take far longer to develop the community. This is because the level of  social presence  (awareness of an intelligent other) in the discussions are low. Members communicate in person.
    [Twitter] 7 NEW Social Media Solutions to Grow Your Business
    Twitter Promoted Videos. Twitter took the guesswork out of video marketing through Tweets. After months of testing, Twitter found that Tweets with videos generated better engagement and more views. With this new tool, brands can upload, distribute, and enhance marketing campaigns using videos on Twitter. You might check for trending topics on Twitter, or monitor your competition for new stories and updates. 'When it comes to creating buzz online, it’s hard to keep up. Pinterest Messenger. Pinterest users send over two million pins each day. BuzzSumo.
    [Twitter] ICYMI – Facebook stickers, Video views and Android L
    Sky is the latest publisher to sign up to Twitter Amplify. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. recorded a podcast for the Holmes Report looking at the latest research from the PRCA about the Agency of the Future. Stickers are now available in Facebook comment streams. Facebook delivered more desktop video views in August than YouTube. MacDonalds are to roll out 14,500 Facebook pages in the next few years. Campaigns. Image credit.
    [Twitter] Coaching Calls with SubCLUBs
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Every business and business owner is unique in more ways than one. Personality, Personality, demographics, location, offerings, the list of differences can get long. These differences are part of what makes the Coaching Calls portion of SubCLUBs so important. SubCLLUBs is a new project offering premium content, coaching, and calibration to help you in building a better business presence. One of the benefits to members of SubCLUBs is the 90 minutes of one-on-one coaching calls (either by phone or Skype). Green = Time Available.
    [Twitter] T-Mobile CEO John Legere Kills It on Twitter
    Very few CEOs can attract and keep 555,000 Twitter followers engaged (and sometimes enraged) the way he can. He’s most likely chosen Twitter as his platform of choice because of the two-way access it offers. “The truth is I learn almost everything I need to know to run T-Mobile [on Twitter]. On the email from individual customers or on Twitter. Mobile has now had five consecutive quarters with over 1 million customer additions, partly on the backs of Twitter users who are the proverbial choir to which Legere does most of his preaching.
    [Twitter] How to Set Up a YouTube Remarketing Campaign in Google Adwords
    'We recently spoke about Twitter Remarketing here on the Devumi blog, but to keep things fair for all those video marketers out there I am also going to cover YouTube Remarketing so that your videos, and video marketing, can help your end goal of increasing conversions and spreading your brand message to the right people. This is when Twitter Remarketing hits its stride as you perfectly target the audience for your Adword advertisements across the Google networks. Setting up a YouTube Remarketing Campaign. What is remarketing? How to setup your YouTube Remarketing campaign. Wrong!
    [Twitter] Halloween & Social Media: 5 Must-Reads
    From Facebook, to Twitter, Vine, Blog Social Media 'Don’t be scared of having some fun with your online community this Halloween! Check out these five must-reads for inspiration. Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content By Jessica Gioglio In celebration of this spooktactular holiday, we’re skipping the tricks and going right to the treats.
    [Twitter] Your Blog as Part of an Overarching Business Strategy
    You can follow her on Twitter. 'This is a guest contribution from Sabina Stoiciu. So you have a business blog (you DO have a blog for your business, yes?). Well it’s a great decision, and a decision that is growing in popularity. In In a 2012 HubSpot study , 62% of respondents claimed to run a company blog. number which has consistently grown from 52% back in 2009. Today is also not the first time somebody tells you a blog will bring several advantages to your business. Your blog is not just the place where you write something for someone. So, your blog fulfills the role of….
    [Twitter] What If We Redid the 2000.Com Monopoly Edition for Today's Web?
    Apologies to WordPress , Box and others) Yellow 2000.com Monopoly edition: eTrade , Monster.com and Marketwatch 2014.com Monopoly edition: Wikipedia , LinkedIn and Twitter Commentary: Monster.com and eTrade were monsters in 2000. Now, people get their financial and business data from each other via LinkedIn, in real time on Twitter, and check its veracity on Wikipedia. Apple Cloud Facebook Google Microsoft Netflix Silicon Valley Twitter Yahoo YouTube 'In the year 2000, as the.com bubble was at its peak, it seemed new tech names were going to rapidly eclipse the old guard.
    [Twitter] Survey Results and Centroids
    Here’s a quick look at the Overall Ranking Factors numbers from lowest to highest: Social Signals (5.8%) (Google+ authority, Facebook likes, Twitter followers, etc.). 'For the last seven years, David Mihm has been conducting some of the most important studies of Local SEO. The 2014 Local Search Ranking Factors Survey  results have been announced on Moz, and of course they are interesting! The comments should be pretty good, too — I love a good discussion by people who are involved with the subject. Behavioral/Mob. Personalization (8.4%). External Loc.
    [Twitter] What Ragnar Taught Me About Grassroots Content Marketing
    Our exhausted and giddy ad-hoc content marketing team created Instagram, Facebook, Pinterest, and Twitter magic chronicling our Ragnar adventure. Facebook, Instagram, and Twitter are the obvious favorites but Pinterest is quickly gaining on the pack. 'I recently ran 14.1 miles over 24 hours through the Adirondack mountains in upstate New York. Before you dismiss this as just something “runners” do, you should know that before to this event the longest distance I have ever run was 3 miles.A few weeks ago I was, according to my wife, “sedentary.”. Now I love my morning run. Enlarge.
    [Twitter] How to handle a shitstorm – before, during and after
    Content Marketing Facebook Guidelines Marketing & Communication Social Media Social Media PR Social Media Strategy Social Responsibility Tips Twitter brand communication change in communication communication strategy crisis communication Danish Mother Seeking Jane Jordan-Meier shitstorm social media marketing 'With brands increasing their presence on social media regular crisis are to be expected. Lately The key to get properly through a shitstorm is to be prepared and to acknowledge the problem. Here’s how your company should act before, during and after a social shitstorm.
    [Twitter] Twitter and TV: 4 Ways to Make It Work
    'Image via Twitter Blog It’s that time of year when kids go back to school, football is starting, baseball is ending, Mr. Autumn Man is walking down the street with his coffee, and television’s top shows come back for their big premieres. Twitter has been positioning itself in the mind of network execs as a platform that is complimentary to TV, and user numbers seem to support their claims. In fact, 85% of users active on Twitter during primetime TV hours tweet about TV , with  66% saying. Read the whole entry. » Social Media Strategy
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