• BLUE FOCUS MARKETING  |  SUNDAY, MARCH 29, 2015
    [Twitter] IBM Releases Social Business Leaders eBook – Moving From Verb to Noun #SocBiz #SocBiz25 #NewWayToWork
    The campaign, promoted on Twitter using the hashtag #socbiz25 , was a tremendous success, having recently been nominated for an AdAge BtoB award. ' 25 Inspiring Global Social Business Leaders: Why they are shattering the traditional workplace as we know it. Last year, I served on an Economist Intelligence Unit (@TheEIU) advisory board (sponsored by IBM [@IBM]) that was tasked with determining the 25 most inspiring Social Business Leaders. To achieve this, we sought out individuals who were considered “visionaries, culture shapers, strategic thinkers, storytellers, and entrepreneurs.”
  • PROBLOGGER  |  SUNDAY, MARCH 29, 2015
    [Twitter] Editing for People Who Love to Write… Too Much
    Twitter is great training for this (thanks to its 140-character limit), as was being a journalist – cutting unnecessary words makes for cleaner copy, there’s just no way around it. Chat with her on Twitter  @veggie_mama  or be entertained on  Facebook. 'If you’re anything like me, you love words. You love prose, you love language, you love how a perfectly-constructed sentence can say so much more than just letters put in order. If you’re unlike me, however, you love to use lots of words, and write mountains of prose. It means write them well. Read it Aloud.
  • SOSHABLE  |  SUNDAY, MARCH 29, 2015
    [Twitter] Not All Social Media Platforms are Equal – How to Pick the Ones That Work for You
    The data above clearly shows Facebook as the leader in terms of number of users, followed by LinkedIn, Pinterest, Instagram and Twitter – in that order. This data also shows us how in a matter of a couple of years, Twitter has gone from being the third largest network to a lowly number five. However, all of that changed in 2014, when Instagram overtook Twitter in terms of active users and now stands proud at the 300 million users mark. Instagram has a more international profile than Twitter, with 70% of its users outside the United States. 'Launching a new business?
  • CONVERSTATIONS  |  SUNDAY, MARCH 29, 2015
    [Twitter] Week in Review: Posts and LIFT Shares, Mar. 22 – 28, 2015
    'Week in Review  March 22 - 28, 2015: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @mikesansone ): This Week on ConverStations Spring Cleaning Our Social Media Is It Worth It to Find a Single Idea? Follow SmallBizTracks on Twitter or Facebook or on Google+. Good Leaders Are Willing to Change Their Mind You can catch a complete week in review, in addition to top links to give your small business a L.I.F.T by subscribing to  Whistle Stops Weekly  email newsletter. 22 - 28, 2015 ! 15 – 21, 2015.
  • CONVERSTATIONS  |  SATURDAY, MARCH 28, 2015
    [Twitter] Visuals and Ideas in LIFT Slides 03/28/15
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few slideshows that might help you in building a better business presence and a smoother work flow: LEARN - How to Pack a Punch with Social Media. How to Pack a Punch With Social Media from Guy Kawasaki. IMPROVE -10 Startup Business Puzzles Visualized and Explained. 10 Startup Business Puzzles Visualized and Explained from Sangeet Paul Choudary. How to improve your productivity by working on self-control from Solved.io.
  • SHERRILYNNE STARKIE  |  SATURDAY, MARCH 28, 2015
    [Twitter] Reflections on PR agency life
    Related posts: Have we lost that loving feeling, Twitter? 'Last week I published a post called Lessons Learned From a PR Life , which included a listing of observations from my work week. People seemed to really like it. And so, seeing as I am continuing the exercise of taking time each day to answer the question, ‘What did I learn today?’, ’, I thought I’d publish my list for this week. Here’s what I learned from PR agency life over the past five days: It never hurts to make a new friend. Talking things through makes difficult things seem simpler. Feed or avoid.
  • CONVERSTATIONS  |  SATURDAY, MARCH 28, 2015
    [Twitter] Storytelling in LIFT Clips 03/28/15
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. The power of story and storytelling is becoming more and more important in building a better presence for your business. Here are a few looks at storytelling and how to do it better, if not different. Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds.
  • TWIST IMAGE  |  FRIDAY, MARCH 27, 2015
    [Twitter] Six Links Worthy Of Your Attention #249
    knew that he worked at Google , became friends with a lot of people and had early money in places like Twitter and Uber. It is for the live streaming of video content that can be shared (easily) in places like Twitter. And now, Twitter just launched Periscope. The thing about Periscope is that the app wasn''t created by Twitter. Someone developed an app that wasn''t even in-market that got scooped up by Twitter for over $100 million. Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.
  • SOCIALNOMICS  |  FRIDAY, MARCH 27, 2015
    [Twitter] Getting Down to the Skinny on Social Media
    Search twitter with hashtags, like #skincare #glowingskin or #dryskinredemy. You’ll be surprised how much information those sites like Facebook and Twitter can offer you! 'Your skin is often the first thing people see on you. You can only cover so much of it up, and it can reflect your health and well-being. Healthy skin glows, with or without make up, while drab, dry skin can bring you down. How can you find out some of the best tips and secrets of healthy skin and some of the latest trends? How about taking a look at social media? Social Networking is Colorful. Cover up.
  • DANNY BROWN  |  FRIDAY, MARCH 27, 2015
    [Twitter] Why You May As Well Say You Reached Eleventy Billion People
    blogger has a million Twitter followers , so the post may be seen by a million people (again, not very likely). 'Over at Collective Bias, a “publisher of high quality user generated content that drives sales for brands and retailers” , there’s a case study about one of their campaigns. The case study shares some very impressive numbers: Looking at the image below, it looks like the campaign ticked all the ROI boxes: 405% increase in marketing equivalency ROI (Return on Investment). million potential blog page views. million impressions. Eh… not really. Or is it?
  • SOCIALNOMICS  |  FRIDAY, MARCH 27, 2015
    [Twitter] How the Apple Watch Will Change Social Media and Digital Marketing
    This will likely increase overall levels of engagement and continue to expand sites such as Twitter and Facebook as the places where news breaks first. The Apple Watch will probably mean more selfies on Twitter, Facebook, and Instagram. 'While the release date of the much-anticipated Apple Watch is still a few weeks away, early indicators suggest it will achieve resounding success. According to a new survey by Reuters, almost 40 percent of Apple iPhone users (which is north of 100 million) have expressed a degree of interest in purchasing the device. Below are some possibilities.
  • CONVERSTATIONS  |  FRIDAY, MARCH 27, 2015
    [Twitter] A Simplified Guide for Naming Business Products
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Written by Susan Finch Entrepreneur reported a professional naming firm charges up to $80,000 to develop a name. That figure also often includes working with a professional linguist, graphic design services such as a logo and other collateral. It’s also possible to get a basic service for $50. Whether you hire a professional or pick a name on your own, there is a science behind it. Put each name into a different bucket that correlates to each, like entertainment or presence. And consider Apple Inc. Apple Inc. Marketing
  • KIKOLANI  |  FRIDAY, MARCH 27, 2015
    [Twitter] Fetching Friday – 24 Posts on Marketing and Productivity
    Everything You Need To Know About The Google-Twitter Partnership by Neil Patel. How to Respond to People on Twitter: A Simple Guide for Businesses [Infographic] by Lindsay Kolowich. 14 Ways to Increase Your Clickthrough Rate on Twitter by Neil Patel. 'Fetching Friday is back for week thirteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. 26 Blogging Tools to Simplify Your Life: An A-Z List by Melanie Nelson. Search Engine Marketing. Meyers.
  • SOCIALNOMICS  |  FRIDAY, MARCH 27, 2015
    [Twitter] Renovate Your Home by Being More Social
    In addition, there are a number of home improvement websites like HGTV, DIY Network, Houzz, and This Old House that have huge social followings on sites like Twitter and Instagram. You can ask your Facebook friends and Twitter followers which electricians, drywall installers, plumbers, or any other contractors they used to complete their home improvement projects. 'If you’re ready to give your home a facelift, then it’s important to use every research tool possible. When home improvement comes to mind, you probably think elbow grease, swinging hammers, and sawdust.
  • WAXING UNLYRICAL  |  FRIDAY, MARCH 27, 2015
    [Twitter] No One Puts Social (PR) In a Corner
    Twitter Facebook Google+ LinkedIn No One Puts Social (PR) In a Corner. 'As I was working on a strategy memo yesterday, I started noodling with Venn diagrams (I love those things) to illustrate what a truly social PR strategy should look like. Because I think we often talk about how such a program should work, but for a lot of people – clients included – it’s hard to really understand that unless there’s some kind of visualization involved. I’ve been trying to figure out why this is still happening. And But no one puts Social in a corner. Before. After.
  • CONVINCE & CONVERT  |  FRIDAY, MARCH 27, 2015
    [Twitter] The Key to Social Selling is Social, Not Selling
    Simply getting a Twitter handle or Facebook profile is only one piece of the process. 'Image via BigStockPhoto.com The opportunity to make money on social is quickly being embraced by sales teams who are eager to incorporate social selling into their sales tactics. While this excitement around a new method of selling is great, diving in headfirst can be dangerous if you don’t understand what social selling really is, or what outcome you are looking to achieve. ’ That exact same concept is happening in social selling.” What is the Outcome You Hope to Achieve?
  • SPIN SUCKS  |  FRIDAY, MARCH 27, 2015
    [Twitter] The Spin Sucks Inquisition: Stephanie Vermillion
    Where You Can Find Stephanie Vermillion You can find Stephanie on Twitter , LinkedIn , Google+ , Pinterest , Instagram , and YouTube. 'By Gini Dietrich We continue our series of highlighting the PR up-and-comers that were decided on by my Facebook friends and judged on by me. And so we introduce to you today one Ms. Stephanie Vermillion. Stephanie is a senior account executive for Wordsworth Communications and she is the 2014 Young Professional of the Year for the PRSA Cincinnati chapter. heart smart people. And that is why she sits on the Spin Sucks Inquisition hot seat today. So, yeah.
  • CONVERSTATIONS  |  FRIDAY, MARCH 27, 2015
    [Twitter] Six Steps to a Safer Workplace
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Written by Tatiana Castano A safe workplace can lead to fewer injuries, but it can also make a big difference in a company’s profit margin. The Occupational Safety and Health Administration estimates that employers pay nearly $1 billion a week just to cover direct workers compensation expenses. Here are six ways to boost workplace safety: Establish Clear Safety Rules Safety guidelines will vary depending the company. Employees should also know who their managers are so they may speak with them about any safety concerns.
  • JEFF KORHAN  |  FRIDAY, MARCH 27, 2015
    [Twitter] Social Selling Tips: Converting Trust into Profits
    Meet me over on  Twitter  to take the conversation further. Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. 'Listen to the Episode Below (0:21:35). Download. iTunes. Stitcher. SoundCloud. Get Weekly Marketing Updates. Discover What is New for Business. Powered by the Simple Podcast Press Player. This is Episode 34 of  This Old New Business  weekly  business podcast with Jeff Korhan. Today I’d like to share my top 5 proven social selling tips, which happen to be deceptively simple, and that is why they work so well. Value Before Pricing. ” #2. ” 5.
  • SOCIALNOMICS  |  THURSDAY, MARCH 26, 2015
    [Twitter] Social Media Keeping Residents in the Know with Weather Alerts
    You can connect with them on Facebook, Twitter and YouTube. Twitter – Perhaps the next best way to get local weather updates is with Twitter. Twitter is known for providing live updates, so don’t leave out this platform when trying to stay current with the weather. 'Weather is a hot topic of conversation, especially with the freezing winters much of the country recently experienced. Social media can help you stay connected and in-the-know for all the latest weather happenings. Cities with the worst weather. Using Social Media for Weather.
  • SOCIALNOMICS  |  THURSDAY, MARCH 26, 2015
    [Twitter] Selling on Social Media and Why You’re Doing it Wrong
    Sure, other social media sites like Twitter and Instagram are not as notorious for drastic modifications like Facebook is, but whether you sell on social media for your hot new fashion blog or you are trying to manage a blossoming new Etsy business, some sellers do social media right while others miss the target by miles. Twitter. Just using your Twitter page as a feed for your blog posts. Learn how to use Twitter with the hashtags, mentions, messages and retweets. Most people think that Twitter is just filled with text, but you can really grab attention with images.
  • CONVERSTATIONS  |  THURSDAY, MARCH 26, 2015
    [Twitter] Learning from Social Media’s Role in Healthcare Informatics
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Written by Jane Miller. With the U.S. government mandate toward electronic medical records, there has been a rise in health informatics jobs. With that rise has come a need for more tech-savvy individuals in the healthcare industry. More than just an IT job , health informatics means more than just knowing how networks work. Healthcare providers are finding that healthcare informatics also means knowing a thing or two about social networks. Here are some ways the healthcare industry uses social media. Increased Patient Use.
  • WEBBIQUITY SMM  |  THURSDAY, MARCH 26, 2015
    [Twitter] Five Expert Guides to the Best Blogging Tools
    As soon as the user moves their mouse outside of the main window it’s likely they are planning to exit so this pops up”), Daniel Sharkov, Mike Allton, and Aaron Lee (one of his favorites is Flipboard : “What not many people know is you can actually load twitter lists into onto Flipboard to manage your twitter stream”). 'Blogging, like any other task, is faster and easier with the right tools. Image credit: Twelveskip. What the best blogging tools based on your objectives and level of expertise? Which tools are the favorites of top blogging pros?
  • CONVINCE & CONVERT  |  THURSDAY, MARCH 26, 2015
    [Twitter] How to Create an Unforgettable Integrated Campaign
    Naturally, the cleverness of this stunt resulted in significant online and social media chatter, including some wise words of wisdom from The Sun newspaper on Twitter. To further drive conversation as the eclipse was happening, Oreo also purchased the promoted trend #OreoEclipse on Twitter and drove additional sharing through brand-generated tweets with clever eclipse-themed visuals. 'March 20, 2015 marked Europe’s  largest solar eclipse since 1999 , with 90 percent of the sun covered in parts of the UK. Oreo Eclipses the Sun—Literally. Yes, print!
  • CONVERSTATIONS  |  THURSDAY, MARCH 26, 2015
    [Twitter] 6 Small Business Trends to Watch For in 2015
    Follow SmallBizTracks on Twitter or Facebook or on Google+. ' Written by Julie Ellis. Pay attention small business owners! There are many new and exciting things coming down the pike in 2015. If you would like to spend 2015 increasing revenue, and making sure your employees are happier, take a quick look at these small business trends of 2015. Content Based Marketing/Developing Social A Responsibility Reputation. Forget about traditional advertising methods. Customers aren’t paying attention to them when they see them, and they skip over them whenever they are able. Small Busines
  • BILL HARTZER  |  WEDNESDAY, MARCH 25, 2015
    [Twitter] In-House Search Engine Marketing and Social Media Job Opening in Dallas
    – Familiar with Facebook, Twitter, Google Plus, and Instagram. 'I have a friend who currently has a job opening for a Search Engine Marketing / Search Engine Optimization / Social Media job in the Dallas, Texas area. This is a full-time in-house marketing position, and the person will handle all of the marketing, search engine marketing, social media marketing, and search engine optimization for the company’s two websites. The company is a family-owned business located in the Design District in Dallas, which is close to Downtown Dallas. – Customer Service experience.
  • JEFF ESPOSITO  |  WEDNESDAY, MARCH 25, 2015
    [Twitter] NewsSpark Content Hub – Beta Invite
    met the man behind this blog, Jeff Esposito, on Twitter. 'This is a guest post from Chris Ehrlich. There, Jeff is known as @jeffespo. We’re known as @ News_Spark. We began tweeting when NewsSpark was only an idea. When Jeff wasn’t officially the award-winning social media pro he is today. Jeff has since become a tweep. We’ve built a digital relationship based on everyday conversations: career successes, vacations, holidays, the NFL, SXSW, gaming, the lottery, clowns and more. NewsSpark is now on the brink of launching. What is NewsSpark? The social content hub. Private beta invite.
  • WAXING UNLYRICAL  |  WEDNESDAY, MARCH 25, 2015
    [Twitter] Celebrating Women In PR: Meet 3 Public Relations Trailblazers
    Twitter Celebrating Women In PR: Meet 3 Public Relations Trailblazers. 'We’re at the tail end of Women’s History Month ; a month where — according to the The Library of Congress, The National Archives and Records Administration, The National Endowment for the Humanities, The National Gallery of Art, The National Park Service, The Smithsonian Institution and The United States Holocaust Memorial Museum — we “pay tribute to the generations of women whose commitment to nature and the planet have proved invaluable to society.” ” Whew! And rightly so. ” 2.
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Twitter] Social Media Posting Frequency
    The problem with giving that bit of advice is, in telling clients “how often to publish on Facebook, LinkedIn, Twitter” or anywhere else, is that individual company needs and goals are not being considered! Look at Google Analytics, Twitter and Facebook Insights, or other available analytical data. 'Last week I read with dread a Tweet and subsequent blog post answering the question “How many times should I post on Social Media Sites?” Wouldn’t it be great if it everyone knew the magic social media posting frequency? social media Uncategorized
  • SOCIALFISH  |  WEDNESDAY, MARCH 25, 2015
    [Twitter] Assessing Your Culture is Next on #CultureChat
    'This Thursday at 1pm ET we will host another #CultureChat on twitter, and the topic will be assessments. CultureChat is a (now) monthly chat on twitter for anyone interested in the topic of organizational culture, and particularly those who want to create strong ones (fourth Thursday of the month, 1pm ET). Our previous chats discussed the impact of the Millennial generation on cultures today and the role of HR in culture work. Thursday’s topic will focus on culture assessments. There are a lot of assessments out there, so how do you know what works the best? photo credit ).
  • WEBBIQUITY SMM  |  WEDNESDAY, MARCH 25, 2015
    [Twitter] 13 Great Guides to Growing Your Blog Audience
    Lisa Buben shares “16 things that have worked well and what hasn’t worked so well” across here first 400 blog posts, including her tips for Twitter (her #2 traffic source after Google search), Triberr (“a great way to reach other bloggers and share their stuff and for them to share yours too. 'You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Simple—but not easy. Email? Social media?
  • CONVERSTATIONS  |  WEDNESDAY, MARCH 25, 2015
    [Twitter] MyCreativeShop Empowers Owners Through Online Design
    You can connect with them on Twitter. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Written by Dustin Hodgson Milton Glaser once said, “There are three responses to a piece of design – yes, no and WOW! Wow is the one to aim for.” Here at MyCreativeShop we want to make it easier for small business owners to create designs worthy of a WOW. Let me go ahead and give you the marketing diddy in one long sentence. For us, the greatest compliment does not come in the form of a testimonial, but rather in the designs our customers produce. Time is of the essence.
  • SOCIALNOMICS  |  TUESDAY, MARCH 24, 2015
    [Twitter] Social Media’s Role in Expanding Cultures
    More than 500 million people across the world use social sites like Twitter and Facebook every day to share everything from their likes to their opinions on trending topics. Speaking of universal languages, many social sites like Facebook and Twitter feature translation tools that can automatically translate your business’s posts into another language. 'Social media has quickly become a digital melting pot by bringing cultures from all across the world together. This is a major benefit for society as well as businesses trying to learn about their target markets.
  • SOCIALNOMICS  |  TUESDAY, MARCH 24, 2015
    [Twitter] Use Social Media to Drive Local Traffic for Lawyers
    Twitter. The ultimate place to gain followers, Twitter is an excellent platform you can use to gain clients and reviews. To improve the local rankings and get your brand name out there, use Twitter cards. 'Traditional local marketing for law firms includes sponsoring local events, advertisements at movie theaters, and handing out items at parades. Though each of these techniques is still very useful for driving local conversions, successful marketing today takes a different route: social media.  Local Business Review Sites. Facebook. Pinterest. YouTube. LinkedIn.
  • SOCIALNOMICS  |  TUESDAY, MARCH 24, 2015
    [Twitter] Automation Becoming More Socially Accepted
    With the click of a button, you can post to Twitter, Facebook and Google+ effortlessly. 'Social media automation – or the process of automating your social media posts to go live at certain times of the day in advance – is becoming increasingly popular among small businesses. Think about it – if you run a small business, you are in charge of just about everything. You handle the accounting, the customers, the product or service you’re selling, the marketing, the website, the advertising and more. Bloggers Will Benefit. Getting Started with the Automation Process.
  • CONVERSTATIONS  |  TUESDAY, MARCH 24, 2015
    [Twitter] Listen to Your Day – Turn Questions Into Content
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'How you answer a customer question is an important part of the relationship and transaction process. What you do with the question and the answer afterwards is an important part of your content production process. Can you use customer questions and your answers as part of your content? If I had a nickel for every time … To protect your inquisitive customer, generalize the specifics so the question and answer become fit for others to consume and apply. You’re not just filling space. Listen to Your Day.
  • FEVER BEE  |  MONDAY, MARCH 23, 2015
    [Twitter] How To Stack The Odds In Your Favour To Launch A Successful Online Communities
    Has a Twitter reach of 50,000+ people (or similar on another social media platform). 'Publishers have trained themselves to back winners.    They use the following criteria:  1)   The author has a big audience.    2)   The author can write well (skills). 3)   The author has a clearly defined target audience. 4)   The book has a powerful hook (new popular idea/trend/problem).    The publisher provides the infrastructure (production, distribution, some marketing) and the author provides a sellable product. 
  • ARI HERZOG  |  MONDAY, MARCH 23, 2015
    [Twitter] Why You Should Ask Why
    Or, if you think you want to create something — a blog, a Facebook page, a Twitter account, an online video to go viral — why do you want to create it? Related Stories Why (and How) I Forced 912 People to Unfollow Me on Twitter What You Do is Not That Important Why Successful Blogging is About You. 'Run a Google search for the exact phrase, “how to write a blog,” and peruse through 416,000 results. Type “why to write a blog” and see 47,300 results. My undergrad degree was in journalism and I do miss writing, so that’s another motive. Make sense?
  • DIRECT MARKETING OBSERVATIONS  |  MONDAY, MARCH 23, 2015
    [Twitter] Don’t Mistake Activity for Effectiveness in Social Media
    Mack Collier talked recently about how Twitter just isn’t the same anymore and blames it on a lack of conversation and in a recent New York Times piece on specializing to survive this quote jumped out at me: “It’s becoming harder and harder to separate the wheat from the digital chaff. 'The world of the content marketer/social media marketer is changing. had mentioned in a previous post how it resets every day. The conversations, have been lost. How do we get back to our roots, to that happy place, to that place where social is social again? rush to crank the content out.
  • SOCIALNOMICS  |  MONDAY, MARCH 23, 2015
    [Twitter] 5 Career-Killing Social Media Mistakes to Avoid
    At one end, there is the risk of being indistinguishable from one of Twitter’s 23 million bots. If your entire Twitter feed becomes a stream of on-brand blather all the time, you will become a deeply boring and uninteresting human being to the world at large,” counsels Ed Zitron at Inc. On Twitter, check hashtags before you use them, no matter how innocuous they seem. Facebook LinkedIn Social Media Social Networks Socialnomics Tips Twitter Careers employment social media mistakes Social media is still a potential minefield. 1 Poor quality posts. 2 Constant ranting.
  • WAXING UNLYRICAL  |  MONDAY, MARCH 23, 2015
    [Twitter] Monday Roundup: Renewing Your Business Strategy
    Twitter Facebook Google+ LinkedIn Monday Roundup: Renewing Your Business Strategy. 'Spring has officially sprung. With the weather getting warmer (hopefully) and the days getting longer, you’re hardly alone if you feel a new rush of energy. And if you’re taking a few extra hours to dust off the winter blues, I won’t tell! Need some spring cleaning for yourself and/or your business strategy? Check out these seven posts. Image: Jamie McCaffrey via Flickr, CC 2.0. 5 Expert Tips for Refreshing Your Career. ” 2. Your Career and You: “The Old Way Doesn’t Work?
  • SOCIALFISH  |  MONDAY, MARCH 23, 2015
    [Twitter] How To Create A Successful Blog For A Business or E-Commerce Website
    How many Twitter or Facebook users do you imagine want to click-through to a page selling webinars or cloud accounting services? 'Many business owners and e-commerce site operators overlook the power of blogging, mostly because the traffic isn’t directed to their product or services pages, so they wonder “why bother?”. Yet, have you ever tried to promote or build links to your product pages? It’s not easy. And how many reputable publications will let you insert a promotional pitch and link back to your product pages? Blogging can help you overcome those challenges. Focus on your niche.
  • SPIN SUCKS  |  MONDAY, MARCH 23, 2015
    [Twitter] PR Pros Must Embrace the PESO Model
    Twitter. It also could take the form of sponsored content on Facebook or LinkedIn or sponsored tweets on Twitter. On Twitter, create a list of bloggers and journalists you want to collaborate with. 'By Gini Dietrich The business world, in the last seven or so years, has been upended with the introduction of social media and access to better data. This is good, but it also means change. And change is hard. Human beings don’t always like change. That’s why the PR industry, in particular, has stayed somewhat stagnant. ” PR is marketing. PR is sales. Facebook. While
  • CONVERSTATIONS  |  MONDAY, MARCH 23, 2015
    [Twitter] Is it Worth it to Find a Single Idea?
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'What would you trade for a single idea that you can implement and it leads to profit or productivity? Would you attend that Lunch-n-Learn? Is it worth $20 for the book? How about the TED talk and 18 minutes? Subscribe to a newsletter (and read the free ebook)? Listen to the podcast on the way to work? Attend the Meetup on the way home from work? Get that Kindle book for under a buck ? What would you give up? For a single idea. That increases revenue. Or saves you time. Builds your business. Changes the world. Is it worth it?
  • JEFF KORHAN  |  MONDAY, MARCH 23, 2015
    [Twitter] Social Selling: Getting Buyers to Know, Like and Trust Your Business
    Meet me over on  Twitter  to take the conversation further. Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. Meet me over on Twitter to take the conversation further. 'Listen to the Episode Below (0:28:42). Download. iTunes. Stitcher. SoundCloud. Get Weekly Marketing Updates. Discover What is New for Business. Powered by the Simple Podcast Press Player. This is Episode 33 of  This Old New Business  weekly  business podcast with Jeff Korhan. Today we are going to talk about social selling, more specifically, using social media to sell. ” I agree.
  • CONVERSTATIONS  |  SUNDAY, MARCH 22, 2015
    [Twitter] Spring Cleaning Our Social Media
    Twitter Practices. Rather than having several minor accounts in addition to @mikesansone , all Twitter resources and conversations will go through the @mikesansone account. I’ll still stick close to my purposes and reasons for using Twitter. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Spring cleaning is in full swing. At home, in the office, on websites, and around social media. Along with some exciting changes and modifications with operations, streamlining of social networks and platforms will help in many ways, and hopefully many people.
  • TWIST IMAGE  |  SUNDAY, MARCH 22, 2015
    [Twitter] How To Pick Winners In The Digital Age
    twitter. advertisingpodcast audio blog blogging brand businessbook businesspodcast davidusher digitalmarketing facebook google influentialmarketinggroup itunes likeonomics marketingblog marketingpodcast nonobvious nonobvioustrendreport personalitynotincluded rohitbhargava twitter 'Episode #454 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Rohit Bhargava is here to help. Enjoy the conversation.  . audio. blogging. brand. business book. business podcast. david usher. digital marketing. Facebook. google. influential marketing group.
  • PROBLOGGER  |  SUNDAY, MARCH 22, 2015
    [Twitter] 7 Commonsense Tips to Improve Your Next Expert Roundup
    It was me who said that “even a single line opinion would be fine” And this is one big problem in asking your expert on Twitter. Talk to them on Twitter and let them know. Promote your post on Twitter, Google plus and Facebook. Mention your experts on twitter and google plus. 'This is a guest contribution from Neil. Are you wondering why your expert roundups are not living up to your expectations? Why you are never getting the level of response some other people are getting? After all, the idea behind creating an expert roundup sounds foolproof on paper.
  • SOCIAL MEDIA NETWORK MARKETING  |  SUNDAY, MARCH 22, 2015
    [Twitter] Different Roles In The Community - Social Media
    'When we handle a set of Audience on Facebook, Twitter, TSU, LinkedIn and other Platforms it is important to understand them. This would be their Mindset, their User Attitude, Behavior OnLine and OffLine and so on. What you need to do is make sets and understand them in a single situation given all other things same. Apart from this you also need to understand their Response to a particular Post. This means that at times you will have a ''Leader'' kind of person in your Conversation, Other times there will be someone ''Who Knows It All'' and so on. Add Your Site For FREE! Over 3.5
  • CONVERSTATIONS  |  SUNDAY, MARCH 22, 2015
    [Twitter] Week in Review: Posts and LIFT Shares, Mar. 15 – 21, 2015
    Follow SmallBizTracks on Twitter or Facebook or on Google+. by subscribing to  Whistle Stops Weekly  email newsletter. Also stay streamed in with the Mike Sansone Social Stream Week in Review: Posts and LIFT Shares, Mar. 15 – 21, 2015 is a post from: ConverStations. You just finished reading Week in Review: Posts and LIFT Shares, Mar. 15 - 21, 2015 ! Consider leaving a comment! Related Stories Week in Review: Posts and LIFT Shares, Mar. 1 – 7, 2015 Week in Review: Posts and LIFT Shares, Feb. 22 – 28, 2015 Week in Review: Posts and LIFT Shares, Feb. 8 – 14, 2015.
  • PAMORAMA  |  SATURDAY, MARCH 21, 2015
    [Twitter] 9 Awesome Tools for Content Authors and Bloggers
    Follow her on Twitter at @pamdyer. 'Content marketing isn’t easy. It requires discipline, focus, and a lot of hard work. If you do any kind of writing — blog posts, articles, ebooks, etc. — you know how hard it can be to generate ideas and perfect your text so that morphs into something that’s useful to your audience. Wouldn’t it be great if there were some tools and Web applications that could help with the process? Congratulations — you’re in luck! Content Idea Tools. Lack inspiration? Here are some tools to jumpstart your creativity: 1.
  • TWIST IMAGE  |  SATURDAY, MARCH 21, 2015
    [Twitter] Six Links Worthy Of Your Attention #248
    I''m pretty sure I saw this link posted by Alistair on Twitter, but I am going to send it back to him anyway, since it''s something I''d like to discuss with him one of these days, and we should both re-read it beforehand. Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: Can Predictive Technology Make Us Less Predictable? Forbes. 
  • SOCIAL WAYNE  |  SATURDAY, MARCH 21, 2015
    [Twitter] How Not To Get Sick Before, During and After SXSW aka How Not To Get SXSW Sars
    In 2009 and 2010 SXSW Sars was so bad it was trending on Twitter and there were sessions at SXSW on how not to get Sars. 'Let’s face it, no one likes to get sick, especially when traveling and attending conferences. One of the largest tech conferences in the world is SXSW Interactive which attracts thousands of geeks, nerds, developers,etc to Austin each year to learn, network and of course to party. Last year (2014) SXSW Interactive attracted over 32,000 thousands people from 82 foreign countries. This is what many SXSW veterans call SXSW Sars. Before SXSW. Get plenty of rest.
  • CONVERSTATIONS  |  SATURDAY, MARCH 21, 2015
    [Twitter] Stand Out, Dare to Differ in LIFT Clips 03/21/15
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow: LEARN – The Power of Drawing IMPROVE – Stand Out in a Competitive Market FIND FLOW – Growing Your Courage Muscles THINK – Getting Lost to Find Yourself – As a youth, Saturdays were filled with visual candy of cartoons in the morning and movie matinees in the afternoon. your presence or practice. 
  • SOCIALNOMICS  |  FRIDAY, MARCH 20, 2015
    [Twitter] Twitter Data Now Being Added to IBM’s Big Data
    'Business Insider - The tool IBM developed with Twitter is officially open for business today, and  IBM announced  it’s already being used by 100 companies who have been testing it. IBM and Twitter announced  their big partnership in October. While there are countless Twitter analytics and sentiment tools already out there (including one that IBM has sold for years), this partnership is a bit different. Twitter data is now being added directly into IBM’s big data analytics cloud like Watson Analytics. General Web Twitter
  • SOCIALNOMICS  |  FRIDAY, MARCH 20, 2015
    [Twitter] Are You Driven to the Benefits of Social Media?
    Other sites you’ll want to be connected to include Instagram, Pinterest and Twitter. 'Whether you’re looking to buy a car, sell your old car or simply get your oil changed, you can use social media to help find the best deals, the best services and the best car dealerships in your area. When most people think of social media, they think of sharing photos of their kids with friends and distant relatives. While social media is hugely used for personal uses, it’s also used for business purposes. Get Social on a Loan. You can even use social media to find car loans.
  • DANNY WHATMOUGH  |  FRIDAY, MARCH 20, 2015
    [Twitter] ICYMI – Facebook, Snapchat Fashion Week, Instagram
    Twitter is experimenting with TV timelines. Twitter rolls out new landing page for analytics. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Facebook says no to exposed buttocks and nipples. YouTube rolls out interactive cards. Good round up from the WSJ about how brands used Snapchat during Fashion Week season. Top brands are now posting more on Instagram than Facebook. YouTube provides the ability to show 360 degree videos. icymi
  • CONVERSTATIONS  |  FRIDAY, MARCH 20, 2015
    [Twitter] 6 Tips to Protect Your Company from Accounting Fraud
    You can connect with her on Twitter @amthewriter Note:  Occasionally, this site will publish a post by a guest author if the content, links, and purpose is to assist small businesses in building a better presence online or offline. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Written by  Allison Martin When most small business owners think of accounting scandals, major corporations come to mind. Here are six ways to protect your company: 1. Payroll review Are all of your employees honest on their time sheets? Otherwise, the risk of blatant misstatements increase.
  • VIPER CHILL  |  FRIDAY, MARCH 20, 2015
    [Twitter] Pausing my Facebook Series: A Personal Update
    ” on Twitter with someone you don’t really know on any other medium. 'It has been a while since I wrote a personal ViperChill update. It’s funny, I love reading them on other sites but don’t really like writing them. much prefer getting to actionable tips and advice instead of just talking about myself; something I’ve found some bloggers to do a little too much of. That being said, there is a time and a place for them, so today I have one big request and a few little updates on what is happening in the life of Glen. Please?). ” I really liked that.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, MARCH 20, 2015
    [Twitter] The Most Important Thing About Social Media
    Twitter can be as spontaneous as thought and as incendiary as gossip. 'Internet marketing and social media are intertwined because the technology is overlapping. It is amazing when you think about it: we can connect on an individual basis to people scattered all over the world. The message we want to communicate can be individualized down to the greeting on an email and we are accustomed to this fact. Facebook has established the idea that we can be ‘friends’ with people we never see. Social Media Has Responsive Power.
  • SOCIALNOMICS  |  FRIDAY, MARCH 20, 2015
    [Twitter] How to Successfully Integrate Direct and Digital Marketing
    So many times we’re left wondering how to promote our facebook, twitter, google +, etc pages. 'The integration of direct and digital marketing is a recent challenge that has many people choosing sides instead of embracing the merge. The primary reason for this negligent behavior is not arrogance but rather misunderstanding. Here are 4 tips that we came up with to show how the integration of direct and digital marketing can help boost sales, conversion rates, and overall success. Drop Personalized URLS into Your Direct Mail. Integrate “Push” and “Pull” Marketing. They’re FREE! About Us.
  • DEVUMI  |  FRIDAY, MARCH 20, 2015
    [Twitter] How to Create a Viral Marketing Campaign: With Examples!
    You may want to go viral on YouTube, but shares on Facebook and Twitter will help. Facebook Twitter YouTube content marketing twitter marketing video marketing viral marketing youtube marketing 'The first thing you need to know about viral marketing is this: There’s never a guarantee that your viral idea will actually catch on. Putting yourself in the best possible situation to go viral is possible, and I’ll give you the tools in this article to possibly go viral. Using videos and images which are directly related to the campaign are essential. Best photo ever. Simple.
  • WAXING UNLYRICAL  |  FRIDAY, MARCH 20, 2015
    [Twitter] When Millennials Take Over [Book Review]
    Twitter Facebook Google+ LinkedIn When Millennials Take Over [Book Review]. 'By all accounts, Maddie Grant and Jamie Notter’s new book, When Millennials Take Over , launched to riotous success at SxSW last week. I’m going to now add my $0.02 (and yes, book reviews are back on WUL!) – it’s awesome. Go get it (disclosure: I received a free review copy but no other incentives, monetary or otherwise). What When Millennials Take Over is about. About a month ago, Maddie authored an extremely comprehensive overview of the book on Social Media Today. The result? Today.
  • SPIN SUCKS  |  FRIDAY, MARCH 20, 2015
    [Twitter] The Spin Sucks Inquisition: Bob Reed
    Where You Can Find Bob Reed Bob is on Twitter , LinkedIn , Google+ , and Pinterest. 'By Gini Dietrich I remember exactly where I was when I met Bob Reed. It was dinner in Naples, Florida. Abbie Fink and I had also just met and the three of us were out for dinner before Counselors Academy officially began. We sat outside and had Italian. We discussed the PR industry, our ambitions, our goals, and our challenges. Because Bob is in the suburbs of Chicago, we immediately had one more thing in common and we hit it off. Since then he—and his wife, Monica—has become a good friend. Great idea.
  • CONVERSTATIONS  |  FRIDAY, MARCH 20, 2015
    [Twitter] Conquer Complacency
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Finding patterns for success is necessary in building great business. As the world around us changes, new patterns emerge. What may have been robust yesterday, is actually stale today. How do you conquer complacency? In his newest bestseller, Better and Faster , Jeremy Gutsche offers this wisdom: To counteract complacency, you must exhibit insatiability. Remain hungry in seeking patterns for success. Exhibit insatiability. Photo on Pixabay by Huskyherz Conquer Complacency is a post from: ConverStations. Thoughtography
  • SOCIALNOMICS  |  THURSDAY, MARCH 19, 2015
    [Twitter] #SAGrad Social Media Sensations
    Additionally, a number of twitter threads are used for discussion and enhancing connectedness such as #SAchat every Thursday afternoon and evening; #EMchat for substantive Enrollment Management discussion; #SAtech for student affairs and technology conversations; and #SAdoc  for engagement between student affairs and higher education doctoral candidates.  Vanessa is active on Twitter and LinkedIn and has built a digital presence by blogging about Assessment for the ACPA Commission for Assessment and Evaluation. Vanessa R. Patrick is an M.Ed You can also find Junior on LinkedIn.
  • SOCIALNOMICS  |  THURSDAY, MARCH 19, 2015
    [Twitter] Al Roker & Equalman | 31 Second Social Forecast
    Featured Socialnomics forecast instagram LinkedIn Social Media trends Twitter YouTube 'During the hustle and bustle of SXSW Interactive, Al Roker was kind enough to help the Equalman team navigate the Twitterstorms with a little bit of social media forecasting. Here’s a sneak peak of what he had to share with us: More to come from my interview with Al Roker about digital leadership, digital reputation, and disruptive innovation soon!
  • CONVERSTATIONS  |  THURSDAY, MARCH 19, 2015
    [Twitter] Top Tips for Small Businesses to Minimize Risks
    On Twitter, follow CBACFunding. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Written by Andrew Cravenho. Running your own business can be an extremely rewarding experience. Here is an entity that you created from scratch and are trying watch over its activities and developments as they unfold themselves before your very eyes. You know everything that goes on here emanates from you and comes back to you. So you ought to feel increasingly responsible towards managing it. However, running a business comes with its own set of risks. Take Control of Your Cash.
  • PROBLOGGER  |  THURSDAY, MARCH 19, 2015
    [Twitter] Where to Find Free Images Online
    Chat with her on Twitter  @veggie_mama  or be entertained on  Facebook. 'In a perfect world, we could all take amazing photos, edit them scrupulously, and somehow manage to have enough props and stylish flair to snap the exact image you need to illustrate your post. In the real world, we have access to other talented people who do that instead! I’ve lost count of the posts I’ve pinned, sent to Evernote, or emailed to myself that round up great places to find free images on the internet. To save myself that headache (and hopefully you too!) Pin it for yourself! Pexels. Pexels.
  • CONVINCE & CONVERT  |  THURSDAY, MARCH 19, 2015
    [Twitter] How to Be a Storyteller
    It makes no sense, for example, to create excellent white papers if your target audiences do their product research on Twitter and YouTube. 'Creating good stories is how companies convince preoccupied, information-overloaded consumers there is something worth their time and interest. Whether a company’s stories engage, educate, or entertain, they encourage a consumer to pause, even if for a short time. But here’s the key question: How do companies get started with storytelling? The answer: a five-step process that any company can embrace. Everyone Is a Storyteller. What are your goals?
  • ENGAGING BRAND  |  THURSDAY, MARCH 19, 2015
    [Twitter] What really gets me about social media is this….
    It’s not how many connections on Twitter that matters but how many brains you have connected with Click To Tweet. 'What really gets me about social technology is this… People see it as the ANSWER FOR their business rather than a QUESTION FOR their business. Technology is not hard, even for non-geeks like me! No, No, the hard part is… deciding what your business is about, how it is different to everyone else and how share these with the world. Those questions are a subset and can only be answered by knowing the human technology behind your brand. Click To Tweet.
  • CONVERSTATIONS  |  THURSDAY, MARCH 19, 2015
    [Twitter] The Hidden Benefits of Video Marketing
    In fact, recent statistics were released that suggested Twitter users share more than 700 YouTube videos a minute. To read more tips and advice from James make sure you follow him on Twitter , Google+ or on his blog. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Written by James McAlister. For years, video production was a job of technical skill and know-how that required large teams of specialists, and even larger budgets, to create spectacles that were enjoyed by the masses. It’s a long established belief among online marketers that content is king.
  • SOCIALNOMICS  |  WEDNESDAY, MARCH 18, 2015
    [Twitter] Be More Social and Avoid Being Remote
    While Facebook and Twitter are the respective kings of the social world, don’t forget to look for company representation on sites such as Google+, Instagram, Pinterest, LinkedIn and more. As an example, in the event you are a regular on Twitter, follow other users with similar interests and buying habits as yourself. 'Whether you sell products or services or are looking to buy them, social media can be a treasure trove of opportunities for you. Throw in the fact that using it is essentially free, and it can be a win-win for companies and consumers. Be Active and Alert.
  • DIVA MARKETING BLOG  |  WEDNESDAY, MARCH 18, 2015
    [Twitter] The Four Ts of Content Consistency
    What will you say when someone shares your content on Twitter or drops a comment on Facebook? For a food media company it may be Twitter that best drives audience for you. 'What is your best advice for a local small business that wants to leverage the web for marketing purposes? as the question my friend Paul Chaney, Editor of  Web Marketing Today  asked me and a few other "in the know" marketers. . Thought you might enjoy my response!  . Great question Paul and one that many people will take from the strategy point of view: know your goals, how to measure them and your audience. 
  • ARI HERZOG  |  WEDNESDAY, MARCH 18, 2015
    [Twitter] Why (and How) I Forced 912 People to Unfollow Me on Twitter
    'This screenshot, courtesy of TwitterCounter , shows a 3-month tally of my Twitter followers from early 2014. Not on Twitter, anyway. How I did it Tinkering with Twitter management systems in recent months, my favorite is Tweepi. hope I planted a seed in you today by discovering something new; namely, that the number of people who follow you on Twitter (or any social networking site for that matter) is meaningless unless they are current. Related Stories 3 Decembers of Twitter Data How to Be Productive on Facebook Like, Comment, or Share This.
  • SPIN SUCKS  |  WEDNESDAY, MARCH 18, 2015
    [Twitter] Grow Your Business with Social Listening
    Link Listening to Build Community One of my favorite social listening techniques is “link listening” on Twitter. Link listening is simply a search query sent to the Twitter API which says “please give me every Tweet containing a link from site xyz.com.” In reality, when you’re social listening on Twitter in real-time, you’re conducting a search for something that hasn’t happened yet. Sure, you can get a certain amount of legacy data from a Twitter API call, but what you really want is the the fresh stuff as it happens in real-time. Content marketing wonks?
  • CONVERSTATIONS  |  WEDNESDAY, MARCH 18, 2015
    [Twitter] One Social Network or Platform at a Time
    Twitter is great if you’ll be sharing short updates such as resources, quotes, or headlines. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'I love the enthusiasm of a new business owner. Everything is new. Anything is possible. Many times, the enthusiasm carries over onto social networks and platforms. Be everywhere always. Not a great idea, probably not sustainable. Focus on one social platform and knock it out of the park. Create a plan, work the plan, engage in conversation, build relationships. One platform at a time. Consider leaving a comment!
  • SOCIALNOMICS  |  TUESDAY, MARCH 17, 2015
    [Twitter] 5 Tips for Using Social Media to Build Online Communities
    'When used effectively, social media platforms such as Facebook, Twitter, and Google Plus are community-building tools capable of taking your business or organization to new levels. Far too many companies fail to unlock the full potential of social networking, however, because they start with the wrong approach and implement incorrect strategies. With the right tools, online community building takes a bit of work, but it’s worth it to boost your brand and raise customer loyalty. It will help people stay connected and remain interested in what you have to say and do. Social Media
  • PROBLOGGER  |  TUESDAY, MARCH 17, 2015
    [Twitter] Building Your Audience From Zero to Traction
    But if you know you’re way around Facebook ads or Twitter ads, then you might try it as a way to jump-start your email list. Point everything to the free resource: Bylines on your guest blog posts, link to it from your Twitter profile, mention it when you go on podcasts, this is your “gift” that you’re proud to share with anyone who might benefit from it. 'This is a guest contribution from Brian Casel. But what if you have no audience yet? Zero subscribers. Little to no traffic. How can you get started, when nobody knows who you are? Landing Pages. Today?
  • KIKOLANI  |  TUESDAY, MARCH 17, 2015
    [Twitter] How to Get Insanely Productive with Social Media Updates to Scale Your Referral Traffic
    This way I won’t forget to update my followers of some important news (See the part about re-sharing the same article a few times on Twitter). Manage Flitter : This tool lets you easily schedule one social media update (Twitter, Facebook, Linkedin) for each day of the week to go live at your "best time" (Time when this software deems most efficient in terms of your following activity). Both tasks give me LOTS of things to tweet (mostly) and sometimes share on Facebook, Twitter, etc. Weekly Social Media Editorial Calendar. So I have to spread out. Social Medi
  • SOCIALFISH  |  TUESDAY, MARCH 17, 2015
    [Twitter] A Quick Guide to Creating a Great B2B Website in 2015
    Create social media accounts on the major platforms like Facebook, Twitter and Instagram, but don’t neglect LinkedIn. 'If developers, marketers and designers can agree on one thing, it’s that the purpose of a website is to increase conversions. But as the target markets of B2C and B2B are considered to be worlds apart, designers often place them at odds with one another. While B2B websites need to be detail oriented, informative and professional, they still cater to businesses that rely on consumers. Additionally, half utilized their tablets for the same purpose. photo credit ).
  • CONVINCE & CONVERT  |  TUESDAY, MARCH 17, 2015
    [Twitter] Influencer Marketing Just Hit the Big Time
    Recently, new shots were fired as Twitter purchased Niche , a talent agency with more than 7,000 social media stars on its roster, most of them specializing in Vine. Twitter Just Got Serious About Influencer Marketing. Twitter owns Vine. Twitter is looking to boost revenue, since it has to answer to Wall Street on a quarterly basis. If brands want to hedge their bets on paid social and instead seek to use influencers to reach larger audiences without buying ads per se, Twitter will sell them that reach through Niche and get paid anyway. Change the Target.
  • SPIN SUCKS  |  TUESDAY, MARCH 17, 2015
    [Twitter] The Business Guide to Using Instagram
    Like Facebook or Twitter, you can use a hashtag on Instagram  that will help you attract new followers. 'By Gini Dietrich Instagram is most noted by teenagers and college students as a way to connect quickly with friends through photos. In fact, Andrew Watts recently wrote in  A Teenager’s View on Social Media , “Instagram is by far the most used social media outlet for my age group. Please note the verbiage there—it is the most  used  social media outlet. Instagram has 300 million users—and they aren’t all teenagers. Nor are they all big brands. Community events.
  • LAUREL PAPWORTH  |  MONDAY, MARCH 16, 2015
    [Twitter] Bloggers Are Not Journalists – But They Are Abducted, Imprisoned Tortured and Assassinated the Same #HowManyMore
    Bloggers speak for their community, Facebook updates herald shifts in opinions,  twitter tweets represent the Will of the People. In Mexico an administrative assistant for a media company used Twitter and her blog to investigate drug cartels.  'Shares Extract: George Brandis today said that “Bloggers are not Journalists” meaning they don’t need the same protection. Bloggers therefore don’t have the same rights to protection of data, protection of sources and one assumes – as that’s where it does lead – to protection of life itself. Syria?
  • PWB MARKETING BLOG  |  MONDAY, MARCH 16, 2015
    [Twitter] Social Media Image Size Guide [INFOGRAPHIC]
    This infographic is a great source to reference when creating the correct size images for your LinkedIn, Facebook, Google+ and YouTube, Twitter, Instagram and Pinterest. Facebook LinkedIn social media Twitter YouTube 'I have been updating a couple client social media sites recently and realized that it has been a while since we updated a social media image size guide. In fact, June 2013 was the last time I published information on correct sizing of images! The size of social media images changes from time to time, so having the most current data available is paramount.
  • SOCIALNOMICS  |  MONDAY, MARCH 16, 2015
    [Twitter] Twitter Cuts Off Meerkat From Its Social Graph
    'BuzzFeed – Twitter is cutting off Meerkat’s ability to port people’s social networks over from Twitter to its own service — the so-called social graph. That means when new users come on board, they will no longer be automatically connected to the other people they are already following on Twitter. This comes not long after Twitter purchased a competing live-streaming service,  Periscope , and just as the South by Southwest festival is getting underway in Austin. But it essentially piggybacks on Twitter’s network. Apps Twitter Image from BuzzFeed.
  • SPIN SUCKS  |  MONDAY, MARCH 16, 2015
    [Twitter] Connect the Dots Between PR Metrics and Strategy
    Or a live Twitter-chat that was a bust (narrative) might spur on constructive conversations about reach (data,) ads (data,) and engagement (data, presumably). 'By Brendon Shank. In communications, two of our biggest jobs are to 1) translate data and PR metrics into narratives; and 2) narratives into PR metrics. Every month, my communications team and I get together to fill in our monthly PR metrics dashboard. It’s not a glamorous process, but it does give us a chance to identify our successes and challenges over time. From Data to Narrative. This is an important part of the job.
  • DIRECT MARKETING OBSERVATIONS  |  MONDAY, MARCH 16, 2015
    [Twitter] Why is the Customer Experience so Hard to Deliver On?
    You can voice your displeasure immediately in 140 characters or less on Twitter. 'You’d think brands would know what the customer wanted at this stage of the game, right? It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. delivering a powerful customer experience. It’s almost as if what has happened up to this point didn’t matter. guess I want to know, what have I been getting all of these years? ” What changed? What happened? What took you so long? Makes you wonder doesn’t it?
  • BILL HARTZER  |  MONDAY, MARCH 16, 2015
    [Twitter] How Not to Invite Speakers to Speak at Your Event
    Apparently, Itay Paz, the owner of ClickItSummit.com or Click It Summit, has decided that sending out thousands of tweets via Twitter is a novel way to invite speakers to speak at your event, which is a “multiple series of professional online summit & exhibition events designed to appeal to smart & savvy digital marketing experts and executives worldwide” according to their website. In fact, it turns out that Click It Summit did such a great job at finding speakers that their tweets (and responses) started trending on Twitter. Without even any hesitation.
  • KIKOLANI  |  MONDAY, MARCH 16, 2015
    [Twitter] How to Use Viraltag to Schedule to Pinterest, Tumblr, and More
    In a nutshell, Viraltag allows you to create a schedule and schedule posts to Twitter, Facebook (profiles and pages), LinkedIn (profiles and pages), Tumblr, and Pinterest. 'If you’ve been looking for a Buffer-equivalent for visual content, then Viraltag is the platform you have been searching for. How to Setup Viraltag. Setting up Viraltag is easy. Once you have created a free trial account, you will go to your accounts tab and connect your profiles and pages. Next, you will go to your library. Here, you can connect to your image sources. How to Schedule Posts Inside Viraltag.
  • WAXING UNLYRICAL  |  MONDAY, MARCH 16, 2015
    [Twitter] Monday Roundup: Celebrating Your Community
    Twitter Facebook Google+ LinkedIn Monday Roundup: Celebrating Your Community. 'As you read this, you might be gearing up to celebrate St. Patrick’s Day tomorrow, even if you don’t have Irish roots. find this “holiday” very interesting, because regardless of their religion, so many, many people come together around the world to “wear the green.” ” Talk about a religious celebration that’s gone mainstream… and one that engenders a feeling of community among those who celebrate the day. Image: North Charleston via Flickr, CC 2.0.
  • CONVERSTATIONS  |  MONDAY, MARCH 16, 2015
    [Twitter] How to Develop Viral Content that Sells
    Thankfully, there are plenty of  social media plugins for WordPress , designed to help you reach top platforms like Facebook, Twitter, Instagram, Google Plus, and Pinterest. Follow him on  Twitter  and  LinkedIn. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Written by Larry Alton. There is a common misconception that viral content comes out of nowhere and is a combination of luck and randomization. Well, marketers who have been on the winning side of viral marketing campaigns know that virality is rooted in strategy, not chance. Real Life Example. Give back. 
  • T2 SOCIAL  |  SUNDAY, MARCH 15, 2015
    [Twitter] 4 Social Media Persona Criteria to Consider Targeting
    Tell us in the comments below or on Twitter ! 'These are a few social media personas you might want to consider targeting in your next campaign. When running a campaign on social media (or simply targeting your content) creating social media personas and leveraging their tastes and preferences for improved engagement is always a best practice. Here are a few. Existing Brand Advocates. Your brand advocates might be there to help you grow at every turn, but showing them a little bit of extra appreciation every once in a while does not go unnoticed. Engaged/Active Online Spenders.
  • DIGITAL DIVA  |  SUNDAY, MARCH 15, 2015
    [Twitter] Birthdays, catching up with friends & scoffing at ‘bants’
    Hmmm… on Twitter, I was mostly scoffing at ‘bants’…what the actual…? 'Hello, hello. Another week flies by. This week I spent a good proportion in London with work and seeing a friend I’ve been meaning to catch up with for ages. Love you Anna! was also down for my brother’s 30th birthday, which involved lots of good food at Roka on Charlotte Street. Then back up for another friend’s birthday…what a fab few days. Smiled so much my cheeks ached. After a busy week, I was glad to have no plans this weekend. No plans?! Hello spring. Bants?!
  • PROBLOGGER  |  SUNDAY, MARCH 15, 2015
    [Twitter] The 3 Building Blocks of a Blockbuster Blog
    Put up links to your latest blog post on social networks like Facebook, Twitter or LinkedIn depending on what type of audience you’re targeting. 'This is a guest contribution from digital marketer  Pratik Dholakiya. Whether it is to pour out your musings in black and white, or to promote your business among your target audience, or even to create a record of important events that future generations can look back at years later, the reasons for blogging are as numerous as there are blogs on the internet. What Your Blog Needs to Be Successful. Is the reading experience painless? Source.
  • TWIST IMAGE  |  SUNDAY, MARCH 15, 2015
    [Twitter] The Art Of The LEGO Brick
    twitter.  . advertisingpodcast artofthebrick audio blog blogging brand brickartist businessbook businesspodcast davidusher digitalmarketing facebook google instagram itunes lego legoartist legomasterbuilder marketingblog marketingpodcast nathansawaya twitter 'Episode #453 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. can''t remember when I first heard of Nathan Sawaya , but I knew his work long before I knew the artist''s name. That''s what happens when you see a sculpture made of LEGO. That sculpture stopped me dead in my tracks.
  • PAMORAMA  |  SATURDAY, MARCH 14, 2015
    [Twitter] How to Learn Social Media Marketing: 15 Blogs for Beginners
    Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. Follow her on Twitter at @pamdyer. Related Articles How to Promote Your Event With Social Media Marketing 3 Proven Ways to Dramatically Improve Website Traffic How to Use Twitter Cards in Social Media Marketing. 'Are you blogging, Facebooking, tweeting, or pinning? If not, you’re missing out. The Internet has become the primary means for prospective buyers to evaluate products or services. This post is Part 1 of a series I’m writing for social media beginners.
  • SHERRILYNNE STARKIE  |  SATURDAY, MARCH 14, 2015
    [Twitter] Will private conversations change Twitter?
    'Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. Twitter says that users can create groups in just a few taps and when someone is added to a group, he or she will receive a notification. Some see transparency as being one of the key defining attributes of Twitter. Most activity and conversation is posted publically for anyone to see and this access is what makes Twitter engaging and useful. How will taking formerly open conversations behind closed doors change the Twitter experience? 
  • TWIST IMAGE  |  FRIDAY, MARCH 13, 2015
    [Twitter] Six Links Worthy Of Your Attention #247
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: IBM Selectric Typewriter and its Digital to Analogue Converter - YouTube. The Selectric was a real innovation -- instead of dozens of little arms flying up, it featured a small ball that spun quickly as you typed. It also paved the way for the computer printer. Here''s how." Moving." amazon.
  • JEFF KORHAN  |  FRIDAY, MARCH 13, 2015
    [Twitter] Business Blogging: How to Build Trust and Gain Customers
    Meet me over on  Twitter  to take the conversation further. Connect with Linda Dessau on Twitter. Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. Meet me over on Twitter to take the conversation further. Also check out her free 4 Step Business Business Blogging Plan worksheet Connect with Linda Dessau on Twitter How to subscribe to This Old New Business podcast Click here to subscribe via iTunes. 'Listen to the Episode Below (0:42:02). Download. iTunes. Stitcher. SoundCloud. Get Weekly Marketing Updates. Discover What is New for Business.
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