TWIST IMAGE | SUNDAY, AUGUST 2, 2015
[Twitter] Extraordinary Workplaces
twitter. advertisingpodcast audio blog blogging brand business businessbook businesspodcast davidusher digitalmarketing facebook fastcompany ignite80 itunes jwalterthompson jwt management marketingblog marketingpodcast mirum mirumagency mirumpodcast ronfriedman thebestplacetowork twitter wpp Episode #473 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Where is the best place to work? It's easy to rattle off some of the hottest companies coming out of Silicon Valley or by just looking at the cover of Fast Company. audio. blogging. brand.
PROBLOGGER | SUNDAY, AUGUST 2, 2015
[Twitter] Thinking of Quitting Blogging? The Tale of One Blogger Who Did (and What Happened Next!)
Chat with her on Twitter @veggie_mama or be entertained on Facebook. There has been a definite shift in the blogosphere over the last 12 or so months, and I’ve heard story after story of people who feel a real sense of transition in the air. Blogging can take a toll on the strongest of people, what with its 24-hour cycle, it’s relentless need to be updated, and its ability to totally take over your life if you let it. What I’ve noticed, though, is how hard it is for people to let go. When did you start to realise it might be time to stop blogging? Sort of. General
TWIST IMAGE | SATURDAY, AUGUST 1, 2015
[Twitter] Six Links Worthy Of Your Attention #267
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: How Our Brains Make Memories - Smithsonian. came across this Smithsonian article on how we form memories; fascinating stuff." Alistair for Hugh). The Faulty Walnut - The Book of Life. Alistair for Mitch). The Videos That Are Putting Race and Policing Into Sharp Relief - The New York Times.
SOCIALNOMICS | FRIDAY, JULY 31, 2015
[Twitter] Associate Yourself with Strong Social Media Initiatives
That’s why some of the largest associations in the country are turning to sites like Facebook, Twitter, and Instragram to increase brand awareness. Among them: • American Wind Energy Association – With more than 77,000 likes on Facebook and 48,000 followers in Twitter, the AWEA has a strong social following. American Public Health Association – With just over 60,000 Facebook likes and a whopping 419,000 Twitter followers, the APHA is taking on new social initiatives every day. How many followers and likes do they have? What kind of content do they post?
WAXING UNLYRICAL | FRIDAY, JULY 31, 2015
[Twitter] The Changing Face of Authoritative Content
Even Twitter got everyone to say, “Tweet tweet,” at least for a moment or two, with reports of its 61% second-quarter revenue … again fueled primarily via mobile advertising. Twitter Facebook Google+ LinkedIn The Changing Face of Authoritative Content. How content can be used to shape opinion and drive behavior should be a huge part of your social PR strategy. But what we consider “authoritative content” has changed dramatically, and continues to do so. Are you accounting for those changes in your public relations strategy? Nothing new so far.
SPIN SUCKS | FRIDAY, JULY 31, 2015
[Twitter] The Spin Sucks Inquisition: Aly Saxe
Aly is spending about 250 percent of her time building Iris so every communicator in the world has technology that helps us solve our unique challenges, but she also can be found on Twitter , LinkedIn , Google+ , and on this very blog from time-to-time. By Gini Dietrich. A few years ago, I was wandering the halls of a hotel at Counselor’s Academy when my dear friend, Abbie Fink , pulled me into the trade show area and said, “You have to meet Aly Saxe. She thinks like you do!” introduced myself to Aly and Abbie was right, we became fast friends. This is a genius idea.
LOUIS GRAY | THURSDAY, JULY 30, 2015
[Twitter] Tech Company Shifts Position Sunnyvale as Major Hub for Next Decade
Sunnyvale home prices are up 23% year over year, at a pace slightly above the surrounding neighborhoods, higher than the aforementioned Cupertino, Palo Alto, Mountain View and Los Altos, but even quicker than Facebook's home, Menlo Park ( up 17% y/y ), or San Francisco, home to Twitter and many others ( up 13% y/y ). In Silicon Valley, some of the most prosperous cities and most sought after zip codes to live, raise a family and send kids to school, are directly dependent on the proximity to corporate headquarters of the leading technology companies. million , up 20% year over year.
SOCIALNOMICS | THURSDAY, JULY 30, 2015
[Twitter] What is the best option for an ideal email-marketing strategy?
The best pro of CC is an opportunity to promote your social pages via email, insert links to your Facebook, Twitter and LinkedIn information. It is a no secret that email-marketing is not dead as an online business. It develops rapidly. Moreover, email-marketing is considered one of the most inexpensive ways to increase sales, resell and upsell. It allows you to build direct communication between your brand (or a business company) and potential or existing customers. This process is a real strategy. And those who have successfully mastered it can make the best profit at the lowest cost.
MYRLAND MARKETING | THURSDAY, JULY 30, 2015
[Twitter] You’d Better Export Your LinkedIn Contacts Now
She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. You might already know this, but you have the ability to export your LinkedIn contacts. Kind of. mean, you used to. Well, you can for a while. Alright, not really. Well, you can, but you’d better hurry. Here’s The Deal Phew! That made me tired! For a long time, we have been able to click on Settings, then choose to export our LinkedIn contacts. This is a good thing as we don’t own this platform, and many of us spend a great deal of time turning these contacts into connections.
WAXING UNLYRICAL | THURSDAY, JULY 30, 2015
[Twitter] #measurePR Recap (July 2015): Internal Communications
August #measurePR Twitter chat announcement. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2015): Internal Communications. The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. And I was delighted that three extremely experienced practitioners – you might even call them legendary (or on their way) made the time to join us: Shel Holtz of Holtz Communication, Dr. Julie O’Neil of the TCU School of Journalism, and Dr. Barbara Gibson of Syracuse University London. measurepr. measurepr. measurepr.
GEOFF LIVINGSTON | THURSDAY, JULY 30, 2015
[Twitter] Jennifer Nycz-Conner on How Technology Is Transforming Journalism
GL: How do you feel about getting pitched through social media, Twitter, Facebook…? You got to know the publication, especially today when you can go online, Google it, spend five minutes and get a pretty good idea of what we are doing. I don’t mind connecting in different ways. I was on Twitter pretty early, 2009, and that was a great way to connect with people and get some really good stories that way. Jennifer Nycz-Conner is an editor at the Washington Business Journal , where she serves as the business anchor on WTOP and she runs the Working the Room column. It’s crazy!
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 29, 2015
[Twitter] Social Data Made Simple: Getting Started with a Strategy
You can also scan the highlights of this webinar on Twitter by reading the Storify below. Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. This webinar featured Ira Haberman ( @ irahaberman ) Director of Storytelling at BrainRider, Ned Kumar (@ nedkumar ) Digital Strategist for FedEx and Sean Williams (@ Colorado2NYC ) Consumer Promotions Social Media at JetBlue Airlines. We discussed how to get started with a strategy around social data.
CONVERSTATIONS | WEDNESDAY, JULY 29, 2015
[Twitter] End of the Line for ConverStations?
Soon, Facebook and Twitter joined the fray and “social media” became a commonplace phrase. As my work with SmallBiz Tracks grew, and the conversations with business owners and operators got deeper and broader than the normal, “How do I use Twitter?” Follow SmallBizTracks on Twitter or Facebook or on Google+. Does every journey come to an end? What is at the end of a path but the beginnings of a new journey? And so it is with this site: ConverStations. The Beginnings. This site sprouted from a copywriting business. The Pause. The Pivot. Discovery.
SOCIALNOMICS | WEDNESDAY, JULY 29, 2015
[Twitter] Medical World Finding Social Media is a Healthy Option
Social media such as Facebook and Twitter provide a venue for interaction and engagement with patients where they can leave reviews and feedback, as well as ask general questions. Social media is everywhere. All industries incorporate social media as a way to reach customers, clients and patients, and healthcare is no exception. Not only is social media a smart way to reach out, but also to engage and keep costs down. It’s an affordable, easy way to market and keep patients informed and happy. Blogs provide an excellent source of information. These can be included on the website.
SOCIALFISH | WEDNESDAY, JULY 29, 2015
[Twitter] Strategy Meets Culture on This Month’s #CultureChat
That makes this a good topic for the smart people in our network to kick around for an hour on twitter! This is what we’ll explore in this month’s twitter chat on culture, #CultureChat. Just pick your favorite twitter chat tool and join us then for a lively conversation using the hashtag #CultureChat. We’ve all heard the mantra, “Culture eats strategy for breakfast,” but is it true? What exactly is the relationship between culture and strategy? The chat is scheduled for today, Thursday, July 30th, at 1pm ET. Missed it? Mark your calendars!).
WAXING UNLYRICAL | WEDNESDAY, JULY 29, 2015
[Twitter] “What We’ve Got Here is Failure to Communicate”
Connect with her on Twitter. Guest Post by C.A. Newberry. Every time you try to reach out, do you end up frustrated and feel like quoting “ Cool Hand Luke ?” ” Well, I’m sure you aren’t the first, and I can guarantee you won’t be the last. Communication in general can be a very complicated topic. Is it external? Internal? Are we reaching our audience? Did we send the right message? And so on. Your company culture matters , and how you communicate within the workplace is a vital piece of the puzzle when putting it all together. ” When it comes to ice cream, yes.
SOCIALFISH | WEDNESDAY, JULY 29, 2015
[Twitter] Maddie’s Must Reads for July – Social Media Edition
” Messaging on Facebook is also extremely popular among our age group, mainly because they provide the means to talk to those people who you weren’t really comfortable with asking for their number but comfortable enough to send them a friend request. How a bunch of government space geeks at NASA won the internet – how they decided to tweet as the Phoenix lander in the first person – in order to save characters – and created one of the most popular and iconic social media voices in the history of Twitter. ——– ( photo credit ).
SPIN SUCKS | WEDNESDAY, JULY 29, 2015
[Twitter] Four Ways to Keep Content Fresh
Read the Twitter streams. By Gini Dietrich. Do you know the story of how BlendTec used Will It Blend to keep content fresh about industrial-strength blenders? While a big fan of their super smart and creative videos, I didn’t know the idea to see what their blenders could blend came about because an executive noticed sawdust on the floor. As it turns out, employees were putting broom handles in the blenders to see if they would blend. And they would. One of my favorite videos is when the first generation iPad came to market and they blended one. They have lots of competition.
SOCIALNOMICS | MONDAY, JULY 27, 2015
[Twitter] Keeping Your Readers Engaged Using Social Media
Search by keyword on Twitter and learn what questions people are asking related to that keyword. 31% of website traffic now comes from social media. What this should tell every e-commerce organization is that, as this trend continues, their social media accounts and pages will be the most critical sources of consumer engagement, and the single most important vehicle for getting visitors ultimately to their websites to be further engaged and, ultimately to be converted. Psychological Aspects of Engagement. Readers want several things when they use social media. You have a great blog post.
FIREBELLY | MONDAY, JULY 27, 2015
[Twitter] A Clever Way One Retailer Brings Pinterest From Online To In-Store
If you’re a retailer, I encourage you to find creative ways to bring a bit of Pinterest (or Instagram or Twitter or Facebook) offline and into your physical locations. This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. I don’t even follow World Market on Pinterest, but while I was perusing the lamps, something caught my eye. It was a bright red Pinterest logo on a shelf a few feet away—claiming the product above was a “top trending pin.”
PROACTIVE REPORT | MONDAY, JULY 27, 2015
[Twitter] 3 Pillars of Success in Digital Marketing
Follow me on Twitter. The 2015 State of Digital Marketing report by Smart Insights says that to succeed in this field you need three pillars: Digital Strategy: According to this report 50% of companies have no digital marketing strategy at all. This is indeed the first step – without a strategy you are flying blind. And without a strategy you’re unlikely to be producing the quality content that your site visitors value. Google announced that a new Panda update is underway now. Manage Integration of Digital Activities. On average, 48% say they need more knowledge. Measurement.
TWIST IMAGE | MONDAY, JULY 27, 2015
[Twitter] We Should All "Pull A Kardashian" On Twitter (It's Not What You Think)
You can't do that on Twitter. Thankfully, we have people like Kim Kardashian with a direct line to the folks at Twitter. Over the weekend, she emailed Twitter to ask why they don't allow tweets to be edited. Sure enough, Jack Dorsey (Twitter co-founder and current CEO) responded that he thought it was a great idea. When we make a mistake on Twitter and fix it, we should say that we "pulled a Kardashian." . twitter. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). morning show.
WAXING UNLYRICAL | MONDAY, JULY 27, 2015
[Twitter] Monday Roundup: Influencer Relationships
Why: “Building relationships with influencers today, whether it’s with bloggers, Twitter personalities, passionate consumers, or any of your stakeholders, is no different. Twitter Facebook Google+ LinkedIn Monday Roundup: Influencer Relationships. It’s all the rage these days: influencer relationships are becoming more and more intertwined with PR endeavors. And that’s because influencer-led content can often reach your desired audience in a more meaningful way than traditional media efforts. Check out these posts. 1. ” 3. Steve’s slide, my photo.
CONVERSTATIONS | MONDAY, JULY 27, 2015
[Twitter] LIFT Canvas – Canvassing for Growth
Follow SmallBizTracks on Twitter or Facebook or on Google+. Last week in this space, you were introduced to the LIFT Canvas as a tool and practice I use in coaching business owners. One of the great things about the LIFT Canvas is thow can be a DIY tool, using any whiteboard, notebook, or even a blank wall and some sticky notes. “I may not fill out each section (of the LIFT Canvas) every time, but I’ve found I don’t miss as much and I backtrack less. Everybody gets involved in the planning. ” ~ Home Improvement / General Contractor. Give a Boost to Your Business.
GEOFF LIVINGSTON | MONDAY, JULY 27, 2015
[Twitter] Meet Joseph Mwakima, the Ultimate Community Manager
But unlike his American counterparts, Joseph doesn’t use a Facebook Group, Instagram or Twitter as primary tools of his job (though he is on those networks ). CSR Audi community energy facebook Groups innovation Instagram Joseph Mwakima manager rangers REDD+ Project Social Media sustainability twitter VIVA Creative Wildlife Works womenIn online circles we believe a community manager is someone who cultivates and activates a group or a brand following on a social network. Instead, he uses an in-person social network. Joseph could have gotten a job in the city. Rangers.
TWIST IMAGE | SUNDAY, JULY 26, 2015
[Twitter] Steal The Show At Work
twitter. advertisingpodcast audio beyondbookedsolid blog blogging bookyourselfsolid bookyourselfsolidillustrated brand business businessbook businesspodcast davidusher digitalmarketing facebook itunes jwalterthompson jwt management marketingblog marketingpodcast michaelport mirum mirumagency mirumpodcast stealtheshow thecontrarianeffect thethinkbigmanifesto twitter wppEpisode #472 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Michael Port is often called into organizations to talk about marketing. Port is a master. audio. blogging.
TWIST IMAGE | SATURDAY, JULY 25, 2015
[Twitter] Six Links Worthy Of Your Attention #266
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: What happens when pirates play a game development simulator and then go bankrupt because of piracy? Greenheart Games. Games get copied a lot-- so much so that it's hard to make a living at it. Suddenly, they become pretty practical about it." Alistair for Hugh). Alistair for Mitch). But still.
SOCMED SEAN | SATURDAY, JULY 25, 2015
[Twitter] 50+ Social Media Comics And Cartoons For Use Your Presentations
–Sean Twitter, The Ultimate Link Farm UnSocial Social Media – Surfing LinkedIn Profiles As Anonymous The Funny Perspective of Technophobes Should we ask doctors to tweet and post on Facebook? Parenting In The Age Of Social Media Letting an Intern Run Your Social Media Strategy Securing Your Facebook and Twitter profiles Anti-Social Social Networking Anti-Social Social Networking Comic – Are You Turning Off Your Friends With Your Status Updates? Just make sure you provide that link back. So, with that clarified, here are 25 of my social media comics all in one spot.
CONVERSTATIONS | SATURDAY, JULY 25, 2015
[Twitter] Last of the LIFT Clips — on ConverStations
Follow SmallBizTracks on Twitter or Facebook or on Google+. Over the past few years, the LIFT Clips series has presented hundreds of videos to inspire, inform, and educate business owners using the LIFT framework. We presented four videos to help owners to LEARN, IMPROVE, FIND FLOW, and THINK about their business, life, and growth in general. As we continue to build out SmallBiz LIFT , the LIFT Clips will continue there – sometimes one video at a time, other times a series that fit a theme. It might look like this: FLOW: Too Many Topics of Passion? Give a Boost to Your Business.
MYRLAND MARKETING | FRIDAY, JULY 24, 2015
[Twitter] Lawyers, Are You Paying Attention To Video?
She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. Just when you thought it was going to fade into the sunset (okay, who really thought that?), video as a communication tool is continuing to come on strong as a viable, valuable marketing tool for lawyers, legal marketers and law firms. Recently, news out of AdAge tells us that: “The ever-gestating business of online video just took a very big step into adulthood, as Facebook said it would begin sharing ad revenue with some video creators, just as Google has done through YouTube for years.”
SOCIALNOMICS | FRIDAY, JULY 24, 2015
[Twitter] Let’s Talk Brand Signals and SEO
This doesn’t work so well if your Twitter is David Justin, your Facebook is Justin Plumbers and your Instagram is LovesThe Dodgers. 3. Socialnomics Brand branding Facebook Google marketing networking small business social marketing Social Media social networking Social networks TwitterEveryone wants to rank higher on search engines most notably Google (For the rest of this article I’m going to refer to search engines as Google because it’s easier). Higher search ranking leads to more website visits, more likes, and ultimately more sales. Hope that helps, Jon Lee.
SOCIALNOMICS | FRIDAY, JULY 24, 2015
[Twitter] Use Social Media to Brush up on Men’s Health Needs
Twitter – If there is a particular fashion, health or grooming trend you want to check out and learn more about, use Twitter. Women know they can find all kinds of beauty tips, latest fashions and hair and makeup trends on social media. But men can, too. Men, just like women, can turn to social media for any information regarding health and grooming needs. Social media is full of the latest male grooming, health and fashion trends, information on particular issues and ways to spruce up their appearance. Where should men look for health and grooming needs?
MINDJUMPERS | FRIDAY, JULY 24, 2015
[Twitter] Key Factors For a Successful Client-Agency Relationship
Twitter Aim to Regain Momentum with New Video & Group Message Features. Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. The post addressed the key factors in building a successful client-agency relationship. A new report from the IPA (Institute of Practitioners in Marketing) and Hall & Partners, “ From Mad Men to Sad Men ”, now reveals that the challenge to build and maintain a positive and flourishing collaboration between agency and client is more difficult than ever before. Transparency. Trust. Increase Collaboration.
WAXING UNLYRICAL | FRIDAY, JULY 24, 2015
[Twitter] Digital Crisis Communications: When to Shut Up
Now you would have to be able to communicate through Twitter, through a blog, through Pinterest, through Facebook.” Twitter Facebook Google+ LinkedIn Digital Crisis Communications: When to Shut Up. The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Image: Dingzeyu Li via Unsplash. Just yesterday, my colleague Geoff Livingston published a very interesting Q&A with Andy Gilman of CommCore Consulting. First of all, it would have to be faster. There wasn’t even CNN at the time. Do nothing.
CONVERSTATIONS | FRIDAY, JULY 24, 2015
[Twitter] Tips to Turn Your Customers into Your Brand’s Advocates
Follow SmallBizTracks on Twitter or Facebook or on Google+. Written by Kevin Flanagan. Transforming a satisfied customer into a brand advocate is rewarding. Word of mouth is still one of the best forms of advertising available. Nielsen reports that 77 percent of consumers were more likely to buy a new product or service when hearing about it from friends or family. Brand advocates are those customers who will tell other consumers about how much they love your product or service, and here is a look at how you can capture this valuable marketing resources. Offer the Best Customer Service.
SPIN SUCKS | FRIDAY, JULY 24, 2015
[Twitter] The Spin Sucks Inquisition: Paul Sutton
You can find Paul on Facebook , Twitter , LinkedIn , Pinterest (LOL!), By Gini Dietrich. IT IS ABOUT TIME!! Why am I yelling? Sorry. Simmer down there, Gin. It’s about time we have Paul Sutton. Paul is one of my most favorite people on earth. He’s smart. He’s witty. He’s the father of three and isn’t afraid to be a big kid with them. He’s a newly minted business owner. He’s ahead of the PR trends. He’s opinionated. And he disagrees with almost everything I say. and whether agencies (yes) or freelancers (no) are better. You bet. Nuff said.
ABSOLUTE PA | FRIDAY, JULY 24, 2015
[Twitter] My first time (and why you should pop your Periscope cherry too)
Here’s why I decided to join in the fun: Because Periscope is linked to your Twitter account it’s easy to build up followers quickly. If you don’t want to just take my word for it, check out what my Twitter and Periscope expert buddy, Mark Shaw has to say about that…. Once you’ve done that, follow some Periscopers – you can follow me on Twitter to see when I’m online. Then dived in. When I relaxed into it – it was amazing! Now I want to do it again, again, and again. popped my Periscope cherry. It’s FABULOUS! Another social media app? But then I changed my mind.
MYRLAND MARKETING | THURSDAY, JULY 23, 2015
[Twitter] Lawyers, It’s Time To Stack The Deck In Your Favor
They might check Twitter to see if you are there, and to see what you have to say or share. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. Business Development/Sales Content Marketing Marketing Strategy Social Media Uncategorized 1st Impression Attorney Business Development Digital Media Law Firm Law Marketing Lawyer Marketing Legal Marketing LinkedIn Making a Good Impression Recommendations Referral Sources SEO TwitterDo you know anyone like this? On the surface, the answer would appear to be no. Excellent!
SOCIALNOMICS | THURSDAY, JULY 23, 2015
[Twitter] Walk Towards Social Media for Better Health
This will give you some options in your area that you can further research; • Research some of your symptoms and/or your condition – Twitter is an excellent tool for finding articles related to what you need. Whether it’s before your visit or after, Twitter can point you to some great information. • Use YouTube for finding some exercises – If you need modifications to your fitness plan or are searching for some stretches for your feet, take a look at YouTube. An old saying is that when your feet hurt, your whole body hurts. Take time to rest your feet as well.
SPIN SUCKS | THURSDAY, JULY 23, 2015
[Twitter] Media Relations: A Quick Test to Pitch the Right Outlets
When they post your article to their Facebook and Twitter pages, will anyone care? It’s unlikely a media outlet will put a huge focus on Snapchat or Instagram without looking at the big two, so Facebook and Twitter will give you a good idea. 4. By Matt Sommer. One of the beautiful things about the Internet age is the low barrier to becoming a content producer and publisher. Almost anyone can quickly create a Tumblr or WordPress blog, write a few quick articles and voila! You’ve taken the first step to becoming a media magnate. Media Relations and Placing Stories. Relevance.
SPIN SUCKS | THURSDAY, JULY 23, 2015
[Twitter] The 10 Commandments of Online Etiquette
Thou shalt not use your Twitter , Facebook , Google+ , and LinkedIn accounts as news feeds for your organization. By Gini Dietrich. How many of you love to receive spam email ? How about when you meet someone and they automatically add your to their newsletter list? And how many of you love to get information that talks all about the sender and tells you nothing valuable? How often do you unsubscribe to email lists and newsletters or click “junk” so they don’t hit your inbox at all? couple of years ago, I did some research on different programs for a CRM for a client.
SOCIALNOMICS | WEDNESDAY, JULY 22, 2015
[Twitter] Tag-Team SMS Marketing and Social Media
To help promote this new form of payment, PayPal is spreading the word via its Twitter handle. On top of that, Amazon promotes its text alert service as well as its new streaming movie and TV service on sites like Facebook and Twitter. When it comes to the ultimate marketing partnership, SMS and social media are helping put brands all across the country in the spotlight. From brand awareness to customer outreach, SMS and social media are taking the idea of marketing to a whole new level. Companies Using an SMS/Social Media Strategy. Although these U.S. Platform Flexibility.
WAXING UNLYRICAL | WEDNESDAY, JULY 22, 2015
[Twitter] 4 Ways PR Is More Than Media Relations
You can connect with her on Twitter. . Guest Post by Corina Manea. A lot has been said about PR, and almost always it’s about media relations. If you ask around, you still hear people saying PR is about press coverage. But here is the not-so-new news: PR is more than media relations and always has been. Public relations came to life many, many years ago when Edward Bernays , known as “the father of public relations” defined it. Over the years the industry has evolved and adapted, to meet brands’ and markets’ needs. But It’s about two-way communication.
GEOFF LIVINGSTON | WEDNESDAY, JULY 22, 2015
[Twitter] Andy Gilman on How Social Media Changes Crisis Communications
Now you would have to be able to communicate through Twitter, through a blog, through Pinterest, through Facebook. GL: When you think of a Twitter crisis or a Reddit crisis or another social media crisis, what can a brand do? Meet Andy Gilman , president and CEO of CommCore Consulting , otherwise known as “The Tylenol Man.” In 1982, when the Tylenol Crisis broke out, Andy prepped Johnson & Johnson Chairman James Burke for his 60 Minutes Interview, considered a turning in helping to resolve that issue. Here is an interview I conducted with him last week. That’s bad.
IDACONCPTS | WEDNESDAY, JULY 22, 2015
[Twitter] 5 Ways to Boost Your Monthly Income (Part 1)
The Crowdology crew likes to interact with people on Twitter and you can find them there at @CrowdologyUK. 3. Since 2013, I have been writing on personal finance and, along the way, I have received all kinds of questions. However, the most common question that I receive is “Damian, how do I make some extra cash online?” ” With their no-waste philosophy, Millennials are the ones that look to multitask their income the most by making money completing little tasks during their breaks of their full-time jobs. For now, I will get started with Part One from this series.
PROBLOGGER | TUESDAY, JULY 21, 2015
[Twitter] 31DBBB Day 22 Challenge: Pay Special Attention to a Reader
As always, feel free to share on Twitter or here in the comments how you’re doing with the challenge – can you believe we’re past the three-week mark now?! Today’s podcast episode is all about your audience, and how to make them feel valued. If there’s one way to build a better blog, it’s taking care of the people who take the time to read and engage with you, therefore creating a space that both you and they love. Tell them why you appreciate them, loud and clear! Further Reading: Make Your Readers Famous. The Power of Making Your Readers Famous.
SPIN SUCKS | TUESDAY, JULY 21, 2015
[Twitter] Five Social Media Automation Myths Busted
spend almost 42 minutes on Facebook, 17 minutes on Twitter, and 10 minutes on LinkedIn everyday. Here are a few tools that deliver great value at zero cost: Followerwonk : A social analytics tool for Twitter, it helps you identify people with high social authority (influencers) among your followers. DrumUp : A content discovery, curation and scheduling app that generates a fresh stream of content everyday for your Facebook, Twitter, and LinkedIn accounts. By Sophia Solanki. Automation has always evoked mixed emotions from the human kind. Scheduled Posts Lose Relevance.
NOWSOURCING | TUESDAY, JULY 21, 2015
[Twitter] Case Study: How Basketball Stats Turned Into a $64 Million Contract
Even Tobias Harris himself shared it on Twitter. Infographics are everywhere and have been making great strides into new industries in recent years. We felt that sports analytics was ready for deeper, more meaningful work. After seeing all the success of Sabermetrics in baseball, we looked to other sports to see what was the latest trends. We saw that basketball was ripe with opportunity. We came across a report on the NBA’s most underrated player – Tobias Harris – and all the pieces fell into place. Press Mentions: Popcrunch. Fox Sports. Sports Illustrated. Brobible.
SOCIALNOMICS | TUESDAY, JULY 21, 2015
[Twitter] Is Social Networking Helping You Find a Retirement Venue?
Follow some experts on Facebook and twitter for great advice on both where to retire and how to do it in the best way. Looking for a place to retire may not be as simple as it seems. It’s not all about the beauty of the state, but many other factors come into play. And according to a survey by Bankrate , Florida isn’t so tops anymore. More retirees are heading west. The top 10 best states/cities according to this survey published in USA Today are: 1. Phoenix metro area, including Mesa and Scottsdale, AZ. 2. Arlington/Alexandria, VA. 3. Prescott, AZ. 4. Tucson, AZ. 5. Oregon.
TWIST IMAGE | MONDAY, JULY 20, 2015
[Twitter] 700 Million Appliances Will Soon Be Connected To The Internet
or Twitter. twitter. chom977fm chomfm ctrlaltdelete ctrlaltdeletewithmitchjoel digitalmedia facebook friendstonight guestcontributor heatherbackman internetofthings jwalterthompson jwt mirum mirumagency montrealradio morningshow morningsrockwithterryandheatherb radiosegment radiostation socialmedia soundcloud starwars technology terrydimonte tinder twitter wpp youtubeEvery Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). morning show. The segment is called, CTRL ALT Delete with Mitch Joel. or YouTube. mirum.
SMALL BUSINESS MAVERICKS | MONDAY, JULY 20, 2015
[Twitter] Seniors and the Rise of Social Logins
It’s easier (and simpler) to just login using your Facebook, Google+, or Twitter account (if you have one). According to AdWeek , people 55 years of age and older are using social logins more to access websites that require logins. This is pretty significant news, for a number of reasons. First, let’s look at the two reasons cited for this new development: They don’t want to spend time filling out registration forms. They don’t want to remember another password. Both of these are understandable, but what do they mean for marketers? When are Passwords an Issue?
WAXING UNLYRICAL | MONDAY, JULY 20, 2015
[Twitter] Monday Roundup: Social PR Case Studies
Twitter Facebook Google+ LinkedIn Monday Roundup: Social PR Case Studies. In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. How can you bring some social to your next PR campaign? Here Here are seven social PR case studies to give you some ideas. 1. 10 Influencer Do’s and Don’ts With Amex Social Media VP. Digital Marketing Revitalises Heritage Brands. ” 3.
GEOFF LIVINGSTON | MONDAY, JULY 20, 2015
[Twitter] The Evolution Revolution
Today, we are likely to find out breaking news before it is officially reported across a diverse group of media, from Twitter and Instagram to email and radio. It used to be that every seven years, you would need to adapt a new skillset and your career would evolve. For example, it became necessary to learn team management or email marketing or [fill in the blank]. Now in communications, you need a new skill set every year or at least a major evolution of an existing one. We are in the evolution revolution, a constant state of change. The Medium Is Everything. But for the communicator?
CONVERSTATIONS | MONDAY, JULY 20, 2015
[Twitter] Coming Soon: The LIFT Canvas
Follow SmallBizTracks on Twitter or Facebook or on Google+. It has been said that we don’t really own what we know, until we articulate it. For the writer, it’s pen to paper. For the artist, paint and brush on a canvas. For the musician, notes played. You get the idea. Some of the best business thinking become lost in thought, never being articulated into ideas, let alone plans. Whiteboards. Post-it Notes, Blog posts. These are means and methods to articulate, to ideate, to plan the growth of your business. The bottom section of the canvas reserves a space for your WHY.
PROBLOGGER | SUNDAY, JULY 19, 2015
[Twitter] The ProBlogger Podcast How-To: Leave Comments on Blogs
As always, I’d love to hear any feedback you have in the comments, or on Twitter, where I’m @ProBlogger. For a lot of you, today’s podcast topic on 31 Days to Build a Better Blog is one you’re already doing – or at least have done before! Leaving comments on other blogs is one of the most commonly-recommended things you can do to drive traffic to your blog and to increase your online visibility. hope you’ve been enjoying the series so far, and that the things you’ve implemented have seen positive impacts on your own blogs.
JANET FOUTS | SUNDAY, JULY 19, 2015
[Twitter] The amazing phenomenon of the #beme app launch
Launching an app on an invite only basis has been done before, going back to the invites for Gmail and several others, but Beme (say beam) took this a huge jump further, It has been WILD watching the frenzy over this app, and it’s consistently trending on several platforms, Twitter in particular. Is it because it’s restricted and therefore special? Or is it because this is the app we’ve all been waiting for? image courtesy of Hashtracking.com There’s a similar effect on Instagram as well with people fishing for likes to get a code to unlock Beme. dm me! Jack Cox.
TWIST IMAGE | SUNDAY, JULY 19, 2015
[Twitter] The Internet That Could Be With David Weinberger
twitter. advertisingpodcast audio blog blogging brand business businessbook businesspodcast davidusher davidweinberger digitalmarketing docsearls everythingismiscellaneous facebook itunes jwalterthompson jwt management marketingblog marketingpodcast mirum mirumagency mirumpodcast newclues smallpieceslooselyjoined theatlantic thecluetrainmanifesto theinternetthatwasandstillcouldbe toobigtoknow twitter wppEpisode #471 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. I'm still amazed when I go back and read The Cluetrain Manifesto. audio.
KOKA SEXTON | SATURDAY, JULY 18, 2015
[Twitter] The Rise of the Do-Leaders
We all know them, the people that are keynoting at conferences, have large twitter followings and run consulting businesses on how to leverage social media. In the past month since the original post people have come to me through Facebook messenger, email and even Twitter DMs to talk about this concept of a Do-Leader. A few that were VERY upset that I was somehow putting them down with my post and degrading them in the overall community. Before I go on any further, let me be clear, this is not intended as a blanket statement or observation about everyone.). guess I do. Be a voice.
KOKA SEXTON | SATURDAY, JULY 18, 2015
[Twitter] Influencer Marketing 101
Blog Social Media Tips Entrepreneur LinkedIn marketing marketing_tips TwitterInfluencer marketing , (also Influence Marketing ) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencers may be potential buyers themselves, or they may be third parties. Wiki ]. Influencer marketing just works.
TWIST IMAGE | SATURDAY, JULY 18, 2015
[Twitter] Six Links Worthy Of Your Attention #265
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: Skynet Ascendant - Locus Online. " Cory Doctorow thinks that the science fiction we write says more about the now in which we live, than about the future we might inhabit. Alistair for Hugh). The Perfect Man - Oxford American. Think you're good at video games? Think again. It won't be pretty."
CONVERSTATIONS | SATURDAY, JULY 18, 2015
[Twitter] WATCH: Post-It Notes in LIFT Clips 07/18/15
Follow SmallBizTracks on Twitter or Facebook or on Google+. We are always looking for ways to give small business owners a boost using the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. We’re using lots of Post-It notes for the LIFTcanvas at our new project: LIFTboosters. To celebrate, here are some great LIFT clips using Post-it Note products. LEARN – How to Write a Book – 1st Draft with Post-It Notes. IMPROVE – Resurface Anything with Post-It Note Dry Erase. LIFT Clips
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JULY 17, 2015
[Twitter] How to Market and Sell to the Modern Buyer
You can also scan the highlights of this webinar on Twitter by reading the Storify below. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. This webinar was sponsored by Act-on Software and featured Amber Armstrong ( @ ambarmstrong ) Program Director of Commerce, Social and Mobile Amplification at IBM, Jeff Soriano (@ sorianojeff ) Senior Director of Demand Generation at Offerpop and Rachel Rosin (@ rosin_ rachel ) Marketing Programs Manager at Act-On Software.
DANNY WHATMOUGH | FRIDAY, JULY 17, 2015
[Twitter] ICYMI – See First, Twitter, Buy-It-Now, Pew Research
Twitter rolls out a new dashboard so users can see how their data is being used by third party apps. The number of Americans that rely on Twitter and Facebook for news continues to rise according to Pew. Ev Williams signals a shift in Twitter’s strategy around third party developers. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Facebook introduces See First. Google rolls out buy-it-now. Image credit. icymi
WAXING UNLYRICAL | FRIDAY, JULY 17, 2015
[Twitter] It’s 2015 and #PRDiversity Is Still An Issue
As soon as Caitlin’s Vanity Fair cover was published and her new Twitter account, @Caitlyn_Jenner , was launched, GLAAD released an updated tip sheet for journalists. Twitter It’s 2015 and #PRDiversity Is Still An Issue. Ed: Did you do a double take? Yes, you get TWO guest posts this week. I’ll be back in the blogging saddle next week. And that’s no double talk. Enjoy! In my previous WUL post, I celebrated the many contributions of women in PR, highlighting three whose own efforts helped shape the profession for all. Covey. But what about #PRDiversity? Scary. And
SPIN SUCKS | FRIDAY, JULY 17, 2015
[Twitter] The Spin Sucks Inquisition: Mana Ionescu
Find her on Facebook , Twitter , LinkedIn , Google+ , Pinterest , Instagram , and YouTube. By Gini Dietrich. Four score and seven years ago, I met one Mana Ionescu. Maybe not that long ago. Perhaps more like five or six years ago. Neither one of us are old enough for it to be longer than that! In all seriousness, I am very lucky to have some serious digital marketing brains in Chicago and Mana is one of them. I was immediately drawn to her entrepreneurial spirit, her drive, her motivation, and the fact that she dresses her cats in little kitty clothes. Yes, I would.
CONVERSTATIONS | FRIDAY, JULY 17, 2015
[Twitter] 3 Untapped Marketing Opportunities for Small Business Owners
Facebook & Twitter: Of the social media outlets, Facebook and Twitter are the most commonly used. Follow SmallBizTracks on Twitter or Facebook or on Google+. Written by Kevin Flanagan. Sometimes small businesses struggle to keep up with the trends in marketing and advertising. In fact, some businesses struggle to take full advantage of many now-traditional mediums for advertising. A BIA Kelsey report found that 60 percent of local businesses don’t even have their phone number up on their businesses website. Here is a look at just a few of those possibilities.
DEVUMI | FRIDAY, JULY 17, 2015
[Twitter] Get More Vine Followers Fast!
This new social media marketing platform is a combination of YouTube and Twitter, with a heavy influence from Twitter’s success via limitation. Beginners Vine social media marketing twitter marketing video marketing vine marketingGetting more Vine followers can be a bit tricky. With Vine videos being limited to six seconds, Vine users are finding all new ways to make statements quickly, while also making them often. […]. The post Get More Vine Followers Fast! appeared first on Devumi.
SPIN SUCKS | THURSDAY, JULY 16, 2015
[Twitter] Don’t Be a Lazy Marketer: 11 Content Marketing Ideas
Search Quora, LinkedIn and Facebook groups, Twitter chats, and hashtags for genuine questions. By Bryan Adams. Lazy marketers are all around us…i ncluding you, if you’re honest. Have you ever woken up from a Saturday afternoon snooze or raced back from work or the gym because you’re absolutely starving? Opened the fridge and experienced grade-A distress at the realization there’s nothing to eat? That’s never stopped us being hungry— and it’s never stopped us eating something, either! We make, we eat, and we move on. Have You Been a Lazy Marketer? Eleven Content Marketing Ideas.
JEFF KORHAN | THURSDAY, JULY 16, 2015
[Twitter] Meditation Practice: How to Be a Better You
Connect with Jeff on LinkedIn , Twitter , Facebook , and Google+. Connect with Jeff on LinkedIn, Twitter, Facebook, and Google+ Awareness How-To Podcast Small Business Success Trends creativity Deepak Chopra entrepreneur environment Jeff Korhan meditation instruction meditation practice productivity stress well-being yogaThis is Episode 46 of This Old New Business weekly business podcast with Jeff Korhan. In this espisode we are going to talk about a subject I am very passionate about, and that is the meditation practice. You Key Take-Aways. Help us Spread the Word.
CONVERSTATIONS | WEDNESDAY, JULY 15, 2015
[Twitter] LIFT Quotes: LEARN; IMPROVE, FLOW, THINK
Follow SmallBizTracks on Twitter or Facebook or on Google+. LIFT is a framework for the coaching and resources available to small business owners we work with. It has become a continual process of awareness, analytics, and application. Soon, our focus here will shift to a new place: LIFTboosters. hope you will join us and continue to grow, expand, and flourish. LEARN. “I am always doing that which I cannot do, in order that I may learn how to do it.” ” – Pablo Picasso. IMPROVE. ” – Friedrich Nietzsche. FINDING FLOW. ” – Phaedrus. THINK.
PUSHING SOCIAL | WEDNESDAY, JULY 15, 2015
[Twitter] 10 Tweaks To Boost Your Blog’s Audience Pulling Power 30 Days After It’s Published
You publish them, pour on some 15-minute promotion on Twitter and hope for the best. For many businesses, Twitter is the tribal gathering place of choice. Blog posts tend to be one-day wonders. This means that most posts have a traffic profile that looks like this. This one day popularity half-life means that you need to write quickly publish another post to sustain your traffic. Soon, you are publishing low quality posts to maintain your traffic fix. There’s another way. How to Extend Your Post’s Impact You will always see the most traffic on publishing day. That’s why we blog.
TRADESMEN INSIGHTS | WEDNESDAY, JULY 15, 2015
[Twitter] Here are Some Blogs Professional Tradesmen Read
This blog is a home base for kitchen and bath professionals hosting a weekly Twitter chat, contains topics, host profiles, transcription and other information. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. There are over 152 million blogs – how do you identify and communicate with the right ones to get in front of the professional tradesman? The first question to answer is are your products or services applicable to your end users using social media? If the answer is “yes,” then your goal should be to identify the right communities, monitor them and jump in and get involved!
MYRLAND MARKETING | TUESDAY, JULY 14, 2015
[Twitter] Lawyers, Are You A One-Client Pony?
She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. Most of us have heard of a one-trick pony, right? The dictionary tell us it is: “A person or thing with only one special feature, talent, or area of expertise.” ” Over the years I have been working in legal marketing, both in-house and not so in-house (that would be now as I consult), I’ve heard lawyers tell stories about having only one special client that keeps them busy. Do You Know Anyone Like This? Has this ever happened to you? Haven’t used Publisher yet?
SOCIALNOMICS | TUESDAY, JULY 14, 2015
[Twitter] Pregnancies Developing More Social Networking
Among them: Twitter – Twitter is great for finding specific information. You’ll get a variety of great sources and Twitter can lead you to some informative blogs and other pages for information you may want to read on a regular basis; Blogs – Speaking of blogs, sift through a little and find a blog that speaks to you. A couple of decades ago, women turned to a particular, very popular pregnancy book for information about pregnancy, before, during and after. What to Expect When You’re Expecting” was the pregnant woman’s bible. Use Social Media.
SPIN SUCKS | TUESDAY, JULY 14, 2015
[Twitter] The CrossFit PR Nightmare
IAC could have faced similar backlash following the Justine Sacco twitter incident , but instead, as illustrated by George Washington University , was able to prevent disaster by acting quickly, and in alignment with public outcry. By Zachary Evans. Last week a company I had zero opinion about previously, ensured I will absolutely never give them a single cent of my money: Enter the CrossFit PR nightmare. This wasn’t through some huge story breaking about shady business ethics, or because of a quality issue with their product. “Make sure you pour some out for your dead homies.”—Greg
SPIN SUCKS | TUESDAY, JULY 14, 2015
[Twitter] The Pan Am Games Won’t Let You Link to Them
Related Stories Agency Leads Must Absolutely Use Twitter Gin and Topics: How to Avoid Sharks The Spin Sucks Inquisition: Jason Mollica. By Gini Dietrich. On Sunday morning, I was reading my book (almost finished with Primates of Park Avenue ) or scrolling through Facebook, or pinning images, or I don’t know…I was doing something on my iPad. Mr. D. suddenly said, “You have to read this article!” ” and sent me “ Pan Am Games: Link to Our Website without Permission and We’ll Sue.” The games have trademarked the term “TO2015.”
JEFF KORHAN | MONDAY, JULY 13, 2015
[Twitter] Make Marketing Your Art
Connect with Jeff on LinkedIn , Twitter , Facebook , and Google+. I just returned from my high school reunion, where I had conversations with dozens of classmates at the peak of their careers. It was the artists whose professions include writing and performing original music, theater and painting that whose stories were most interesting. When asked what drives them, all said it was “creating their art,” which I interpret to be personal expression through their chosen craft. Marketing is A Meaningful Audition. What are the right stories ? The ones that ring true.
SOCIALNOMICS | MONDAY, JULY 13, 2015
[Twitter] Satoru Iwata, Nintendo Chief Executive, Dies at 55
Peter Moore, the chief operating officer of Electronic Arts, said in a Twitter message: “What a terribly sad day. Philip Schiller, the senior vice president of worldwide marketing at Apple, posted to Twitter: “He will be missed by many.”. There are CEOs who make a difference to the lives of the people,” Min-Liang Tan, chief executive of Razer, a maker of games hardware and peripherals, said in a Twitter post. The statement said the cause was a bile duct growth. He was 55. It had planned to share more details about a new system, code-named NX, in 2016. Fun for everyone.”
WAXING UNLYRICAL | MONDAY, JULY 13, 2015
[Twitter] Monday Roundup: Internal Communications
Employees can lift a company through difficult times or they can tank it,” says Shel Holtz (and one of the guests on tomorrow’s #measurePR Twitter chat – I hope you’re planning on coming!) as he gives 11 reasons why employee communications should remain separate from PR. 3. 5 questions to ask your employees now. Twitter Facebook Google+ LinkedIn Monday Roundup: Internal Communications. Like most things in life, communication starts in your own backyard. So how can you gain cohesiveness in your organization through internal communications? 1. ” 6.
CONVERSTATIONS | MONDAY, JULY 13, 2015
[Twitter] Are You a Coach or Consultant?
Follow SmallBizTracks on Twitter or Facebook or on Google+. The talent pool of freelancers and solopreneurs continues to grow quickly. Every day, more people are either branching out on their own or taking on side gigs with independence in mind. Many of these new business owners are doing either coaching or consulting work. Is there a difference? The question comes up occasionally: Should I call my services coaching or consultancy? Coach or Consultant. consultant might say : Here’s what you should do, you can hire me to do it for you. They want you to succeed. For my own work?
PAMORAMA | SUNDAY, JULY 12, 2015
[Twitter] 8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)
Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. If you rush to create a presence on Facebook, Twitter, Pinterest, YouTube, Instagram, Vimeo, LinkedIn, Google+, Slideshare, Vine, and Snapchat and begin madly posting incoherently on all of them, you will look like you don’t know what you’re doing. Follow her on Twitter at @pamdyer. Social media marketing is vital for business growth these days. You never get a second chance to make a good first impression. social media marketing mistakes to avoid. 1.
TWIST IMAGE | SUNDAY, JULY 12, 2015
[Twitter] Henry Mintzberg On Management
twitter. advertisingpodcast audio blog blogging brand business businessbook businesspodcast coachingourselves coachingourselvesreflections davidusher desautelsfacultyofmanagement digitalmarketing facebook henrymintzberg itunes jwalterthompson jwt management marketingblog marketingpodcast mcgilluniversity mintzbergonmanagement mirum mirumagency mirumpodcast rebalancingsociety twitter twog wppEpisode #470 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. true legend. You can't use those words lightly when it comes to the business world.
TWIST IMAGE | SATURDAY, JULY 11, 2015
[Twitter] Six Links Worthy Of Your Attention #264
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? can't help but think that if Greece, and Europe, had access to this kind of information, things would be different in the EU right now." Alistair for Hugh). The special trick that helps identify dodgy stats - The Guardian. " Ben Goldacre is a smart scientist and good debunker. Slavoj Žižek on Greece: This is a chance for Europe to awaken - New Statesman.
CONVERSTATIONS | SATURDAY, JULY 11, 2015
[Twitter] WATCH: DIY Video in LIFT Clips – 07/11/15
Follow SmallBizTracks on Twitter or Facebook or on Google+. We are always looking for ways to give small business owners a boost using the LIFT acronym. Here Here are a few videos that might help you in building a better business presence and a smoother work flow. With this being the 4th of July, for many a time of fireworks and celebration, we thought a few scenes of fireworks from movies and television would be appropriate. LEARN – How to Use Cheap 3-Point Lighting. IMPROVE – Get Better Sound on Your Videos. FIND FLOW – Using the YouTube Video Editor. LIFT Clips
SOCIALNOMICS | FRIDAY, JULY 10, 2015
[Twitter] 3 Things You Should Know about the Link Between Social Media and SEO
The same goes for sites like Twitter. Twitter handles 19 billion search queries every month. As Google continues to update its algorithms, SEO continues to change. What may have worked well five years ago is now something that can get you penalised. Nowadays, every SEO strategy has to consider website visitors as well as the search engines, and with social media being so popular, it’s vital to have a presence on the main sites both now and in the future. Want to know more about the link between social media and SEO? Keep reading to find out. Royalty free photo. 1.
SPIN SUCKS | FRIDAY, JULY 10, 2015
[Twitter] The Spin Sucks Inquisition: Jason Mollica
Jason is on The Twitter , Facebook , LinkedIn , and Google+. By Gini Dietrich. You know how there are certain people in your industry that you immediately respect because they’re smart, thoughtful, and open-minded? Even if you’ve never worked with the person—or met in person—you can tell what kind of character they have by how they treat other people in heated discussions. That is Jason Mollica. You’ll see what I mean when you read his answers to our questions here. So there is that. What is the Biggest Mistake You’ve Made in Your Career? They absolutely do! Spin Sucks.
CONVERSTATIONS | FRIDAY, JULY 10, 2015
[Twitter] 3 Things to Implement for Project Management Success
Connect with him on Twitter or LinkedIn. Follow SmallBizTracks on Twitter or Facebook or on Google+. Written by Sébastien Boyer. project manager tasked with managing project operations and client relationship usually walks a thin line between being a project enforcer and a motivator. And maintaining the balance is easier said than done. Besides, it is an endless cycle of a project manager’s life that starts all over again every time he/she gets a new client. Now, project management success depends on various factors, especially upon vision. Planning to accomplish those goals.
PROBLOGGER | THURSDAY, JULY 9, 2015
[Twitter] ProBlogger Podcast Day 10: How to Use Alerts
We’ll go through both Google and Twitter alerts and some other things to consider setting up for blog posts relevant to you. As ubiquitous as the internet is, you can’t be across all things at all times in your niche. It’s important to have a general idea of what the trends are not only for your sake so you can stay current, but also so you can share that information with your readers (perhaps in your next link post ? Or social media update ?). The easiest way you can stay abreast of what’s been going on is to set up alerts and subsriptions. Good luck!
SOCIALNOMICS | THURSDAY, JULY 9, 2015
[Twitter] More Socializing Can Mean More Work
Twitter – Follow the companies you would like to work, along with some organizations in your field. The U.S. economy is climbing back up, but for some, times are still tough. The hit on the economy affected a lot of people, even those who kept their jobs. There were salary cuts and things got slower all around. Certain areas took more of a hit, including building and construction. Lots were left vacant, homes unfinished. As the article, “ construction unemployment rate falls to 9-year low ” notes, it’s still tough out there, and not just for those in the construction field.
UNSPOKEN | THURSDAY, JULY 9, 2015
[Twitter] 10 Effective Social Media Options Every Business Should Use
It only takes a few minutes to sign up for a Facebook, Twitter or LinkedIn account – but maintaining it is another story. Twitter. Now Twitter actually separates your text from the retweet, displaying the original text and linking in a clickable image format below your words. Like Twitter, hashtags on Instagram are a smart way to reach out to people with interests that align with your business. Blog innovation Internet marketing Social Media Tools @hashtags Automation facebook social media twitterCall to Action button. The “about” section.
PAUL GILLIN | THURSDAY, JULY 9, 2015
[Twitter] Recommended Reading – 7/9/15
People have been arguing about the best time to send tweets practically since the dawn of Twitter. B2B blogging Content Marketing influence Social Media Twitter Buffer Content Marketing Institute HubSpot slideshareNinja Guide to Content Creation: Top 10 Writing Tools – Content Marketing Institute. If you’ve ever experienced writers block, struggled to come up with a creative headline, fussed over keywords or just been out of ideas, then this post is well worth your time. We had never heard of most of these tools, and bet you haven’t either. What 4.8
CONVERSTATIONS | THURSDAY, JULY 9, 2015
[Twitter] Continuous Improvement – Better Than Delayed Perfection
Follow SmallBizTracks on Twitter or Facebook or on Google+. Continuous Improvement is better than Delayed Perfection – Mark Twain. Novice to Expert is more than a single step. The way things change these days, it might be a lifelong journey. Improving is one of the key pieces in the LIFT Framework. Once we embrace a beginner’s mindset , we can learn – and then improve as we apply what is learnt. To improve a little bit at a time allows you to modify, measure, and master as you grow. Small steps often lead to big results. Consider leaving a comment! Thoughtography
PROBLOGGER | WEDNESDAY, JULY 8, 2015
[Twitter] 31DBBB Challenge: Join a Forum or a Social Media Group and Start Participating
Don’t forget to let me know how you’re faring on Twitter (tag @ProBlogger), or if you have any questions. One of the most common questions I’m asked by bloggers is “ how do I find readers? “ I do have a pretty standard reply, although it really does depend on several factors: mainly who is their target audience, where are they mostly online, and how can you participate in those places? It also features the challenge of the day to find a forum or group and get started. I’ll show you how. Stay tuned for a brand new topic tomorrow!
SOCIALNOMICS | WEDNESDAY, JULY 8, 2015
[Twitter] 5 Marketing Mistakes You Should Never Make on YouTube
Facebook, Twitter). https://travisvgvh.wordpress.com/2014/11/05/youtube-is-probably-the-very-best-place-to-do-marketing-as-a-result-of-it-can-be-vast-acceptance-master-the-most-effective-youtube-marketing-and-advertising-strategies-to-turn-out-to-be-an-effective/. YouTube is without a doubt one of the most popular video viewing social platforms with an ever-increasing users list. However, this serves as a reason for more and more organizations and individuals to use the platform for marketing purposes. The commercials that make you wait. No offense, but it’s just the sad reality.
SPIN SUCKS | WEDNESDAY, JULY 8, 2015
[Twitter] Agency Leads Must Absolutely Use Twitter
We try it all first and take our learnings and apply them to that of our clients. A few weeks ago, a client asked if we should try Twitter Lead Generation Cards for their business. Just Follow on Twitter? This very reason—and the fact that social media has helped me grow this business in ways I never could before 2007—was why I laughed out loud when I read, “ PR Agency Leads Should Only Follow On Twitter.” This is what she says: Don’t get me wrong: I believe wholeheartedly in clients and influencers using Twitter to get the word out. But we were stuck.
PROACTIVE REPORT | TUESDAY, JULY 7, 2015
[Twitter] Liquid Content Strategy – An old Idea gets life
Follow me on Twitter for daily tips. In a recent post Mark Schaefer talked about the need for a “liquid” content strategy. “For the first time in history, our marketing strategy is dictated by the channels and platforms, instead of the other way around. We did our research, crafted a message and went to work. The marketers were in charge. But today it is profoundly more complex. Not only are the platforms changing, the rules of engagement are changing constantly, forcing us to adjust our strategy week by week to take advantage of new opportunities.
DANNY BROWN | TUESDAY, JULY 7, 2015
[Twitter] If You Want to Build Engagement, Build Your Learning First and Never Stop Learning
The lists posts; The “Top 10 Ways to…” posts; Simple posts about Twitter, Facebook, etc. One of the things many bloggers complain about is that social sites like Twitter and Google+ have seen comment numbers decrease , as conversations about a post shift to the network as opposed to taking place on the blog itself. When people think of growing an engaged audience, it’s usually in reference to blog readers; or an email list; or visitors to a sales page on your website; or listeners to your podcast; a social network community, or similar. Learning As You Go.
SMALL BUSINESS MAVERICKS | MONDAY, JULY 6, 2015
[Twitter] 5 Ways Social Media Can Generate Leads
Twitter has especially been effective, as has Pinterest, for driving traffic to websites and landing pages. Lists – On Twitter, you can create a list of people for any reason. Social media has become huge lead generation tool for many businesses and online entrepreneurs, but there is more than one way to generate leads through social channels. There may be as many ways as there are marketers. The following five methods of generating leads through social media channels are popular and growing more so every day. But you must make it valuable.
SPIN SUCKS | MONDAY, JULY 6, 2015
[Twitter] Have You Lost Your Passion for Freelancing?
In early 2014, I should have changed my Twitter bio to, “Vote Karol K 2014 for Procrastionationland” or something. By Karol Krol. Freelancing is an awesome career. This just needs to be said. mean, come on, what other “job” gives you the possibility to take some time off whenever you wish, and without even notifying anyone? What other job lets you be your own boss and set your own rules? What other job gives you complete control over how much you earn? What other job lets you work at home ? The Freelancing Passion is Gone. Yada yada yada. Oh did I. Snap out of it.
CONVINCE & CONVERT | MONDAY, JULY 6, 2015
[Twitter] A Very Special Social Pros: Announcing Your New Co-Host!
That’s not to say you wouldn’t pay attention to someone if they have under 1,000 Twitter followers, for example. Tweetable Moments By putting content & social marketing together, you get the most important thing—great storytelling. adamcb Tweet This. Passing the Social Pros Baton. Mr. Jeffrey K. Rohrs is departing from our long-time Social Pros patron Salesforce Marketing Cloud. His next adventure is as the Chief Marketing Officer of Yext in New York City. Jeff is leaving us in excellent hands with our new co-host, Mr. Adam Brown , the Executive Strategist at Salesforce.