• JEFF KORHAN  |  FRIDAY, NOVEMBER 21, 2014
    [Twitter] Content Marketing Tools: How to Get Relevant Website Traffic
    Learn more about Ian at RazorSocial and connect with him on Twitter at @iancleary. Let your Twitter followers know about this podcast with this ready-made tweet. Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. 'Listen to the Episode Below. Download. iTunes. Stitcher. SoundCloud. Get Weekly Marketing Updates. Discover What is New for Business. Powered by Simple Podcast Press. This is Episode 18 of  This Old New Business  weekly  business podcast with Jeff Korhan. Our Featured Guest: Ian Cleary. Start with Strategy. Invest Time to Learn. later. later.
  • SOCIALNOMICS  |  THURSDAY, NOVEMBER 20, 2014
    [Twitter] 3 Reasons Snapchat’s Brand is in Jeopardy with Snapcash Feature
    Even though the news is more than 72 hours old, the buzz on Twitter about Snapcash is certainly trending. Type in Snapcash in Twitter search and thousands of tweets similar to Colin’s will appear (along with claims that people will be paying for nudes – that’s a whole other issue Snapchat needs to handle). 'The dust has settled on Monday’s announcement from Snapchat about their new feature called Snapcash  - a feature that connects your debit card to your Snapchat account sending money just as easy as sending a snap to your friend. big hit. Security. Kevin.
  • JEFF KORHAN  |  THURSDAY, NOVEMBER 20, 2014
    [Twitter] Inhabit One Social Media Channel
    Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. 'Unless your company is a big brand, it’s unlikely your customers are scattered across multiple social media channels. Why not simplify your life and improve your marketing efforts by choosing just one? Consolidate Your Resources. As social media continues to evolve, it is increasingly important to evaluate the respective channels and the allocation of your resources to them. Obviously, your commitment to a social media channel will determine your success with it. Strategy determines the allocation of resources.
  • PROBLOGGER  |  THURSDAY, NOVEMBER 20, 2014
    [Twitter] Making The Impossible Possible: How I Created A Full Time Blogging Income With No Qualifications
    haunted the big names on Twitter and Facebook yet also took stock of the little ones who were making waves. 'Image via Flickr user Susy Morris. This is a guest contribution from freelance writer Stacey Corrin. It was a dark day in November 2012 when I first began to blog. Rain lashed the windows of the home we’d just moved into. Removal boxes lay strewn across the floor and the cries of my newborn twins rang shrill in my ears. felt trapped, with no escape plan. Being a new parent can do that to you. It can make you feel like the only person in the room. It Began As A Cry For Help.
  • CONVERSTATIONS  |  THURSDAY, NOVEMBER 20, 2014
    [Twitter] How I Use Feedly and Pocket
    This indispensable tool allows me to skim, search, save, and share relevant items in a variety of ways: Send Specific Feed Items I email industry-specific or interest-based items to individuals when I think they can find value for their business or possibly use for their blog or Twitter feed. Share Valuable Resources If you look at the two Twitter accounts I’m active on, you’ll find my sharing rate at around 15-20 each day. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'I share a lot of links and resources. But, I don’t share everything.
  • AKAMAI MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Twitter] The Dave and Busters Tweet Lesson: Stand By Your Brand
    Case Study Vent branding strategy Twitter 'Tweet This week, with the Dave and Busters “Juan” tweet yet another social media gaffe made it’s what into the collective conversation. It sparked furious cries of racism. It sparked snickers. It sparked the “holier than thou” media to earn mega points for traffic. Imagine for a moment, the alternative tweet: “I hate tacos” said no one ever. tacotuesday. Imagine what THAT would have caused: crickets. Branding is like getting a tattoo: it takes guts and commitment. It’s supposed to be FUN. Tweet.
  • SOCIALNOMICS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Twitter] 5 Companies That Nail Social Media Recruiting
    Twitter. With their highly innovative and successful recruiting initiative “Join the Flock,” Twitter effectively consolidated the lines of contact between serious, highly skilled job seekers and overworked headhunters. The @JoinTheFlock Twitter account has more than 406,000 followers, and tweets everything from open positions to recruiting events to positive posts from current Twitter employees. The Walt Disney Company has a dedicated Twitter account (with more than 91,000 followers) for careers. Disney. Apply here! disneyjobs”). Capital One.
  • SOCIALNOMICS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Twitter] Buying Your Friends: The Pros and Cons of Purchasing Social Media Followers
    If you’re facing the dilemma of whether or not to buy Twitter followers, Facebook Page likes, YouTube views or any other social media followers, consider these pros and cons: Pro : You get more followers and high follower counts look impressive. Twitter followers and Facebook Page likes are often called “vanity metrics” because they give a perceived popularity score. Purchased Twitter followers also skew metrics about the reach of your Tweets, as more followers suggest a higher reach even though those followers are not active. 'linkedmediagrp via Compfight cc.
  • SOCIALNOMICS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Twitter] Work on Being More Social in the Job Hunt
    Twitter – Recruiters are always scouring Twitter for great candidates. LinkedIn offers great information on job searching, and you can also find valuable resources to follow on Twitter. 'Looking for a job is hard work. Luckily, social media plays a big role in finding a job, and there’s a lot more to it than just the big names, like LinkedIn. If you’re in the job market, make sure you take a look at some of these sites: Jobster – Jobster is a platform great for networking and job searching. Social Media Sites for Job Information.
  • SOCIALNOMICS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Twitter] Protecting Yourself Against Social Media Security Threats
    Phishing : This is where you are sent an email to sign into Facebook, Twitter or another site, but the URL to sign up is actually redirecting to a malicious site. 'The lives of internet users have become interactive and more interconnected over time. While the web provides several channels for us to maintain relationships and create discussions every day, the rise of social networking sites have made it even easier to do so. Unfortunately, with millions of people online, social media sites not only attract family and friends, but they also attract cyber criminals. Featured Socialnomics
  • SOCIALNOMICS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Twitter] Why Every Business Should Have a Facebook Presence
    Forget about Myspace, Twitter, and Google+, if you’re only going to use one social media website to advertise your company, Facebook should be the one.  'With over 400 million users (and counting!), Facebook is the largest social media network the world has ever seen.  If you’re still not convinced, or don’t know how to create a Facebook page , keep reading.  This article will explain why your business needs a Facebook presence, and how easy it is to create one. Photo by Marco Paköeningrat. Large User Base. Ever heard of the immensely popular TV show American Idol?  The Facebook Fan Box.
  • DEVUMI  |  WEDNESDAY, NOVEMBER 19, 2014
    [Twitter] 10 Ways to Advertise your YouTube Channel (With Examples)
    In this day and age, you can’t have a successful dog food company without a successful social profile on Twitter, Facebook, and maybe Pinterest or Instagram. All of your fans will like YouTube, but some of them may only use Twitter, another group may only use Facebook, and some of them will only like Pinterest. This is where something like Twitter cards , or advanced techniques like Twitter remarketing , and that social profile emphasis above, can pay off. We’re going to go a little off the well-beaten path with these 10 ways to advertise your YouTube channel. link].
  • TWIST IMAGE  |  TUESDAY, NOVEMBER 18, 2014
    [Twitter] Comedians In Cars Getting Organic Reach
    Forrester will think that I''m crazy ( Brands Are Wasting Money on Facebook and Twitter, Forrester Says ). 'Jerry Seinfeld doesn''t have a throttling problem. Facebook is making more changes to the newsfeed that look to cripple the organic reach of brands (more on that here: New York Times - Facebook Will Curtail Unpaid Ads by Brands ). The main message that they''re sending to brands is this: if your posts even have a hint of shilling you''re going to pay for it. Last Friday, the company began to further distance the content marketing from the advertising. It wasn''t subtle. brand.
  • CONVERSTATIONS  |  TUESDAY, NOVEMBER 18, 2014
    [Twitter] Planning Your Work and Working Your Plan
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'During  coaching calls , there is a lot of discussion early on about planning your work: How much time invested in social media consumption, creation, and conversation When and Why you should post on your blog or write an eBook Who to connect with online or offline What and Where to find resources to curate and share Following up on leads generated from the activities above I’ve found that those owners who plan ahead and follow-through with their planning have more time available and more measurable success.
  • SOCIALNOMICS  |  MONDAY, NOVEMBER 17, 2014
    [Twitter] How Social Media Is Changing Prime Time TV
    Billions of people fill their minutes (which add up into hours) with Facebook, Twitter, YouTube, Instagram, Snapchat, LinkedIn, Pinterest and Vine. 'It’s easy to talk about how social media is changing the world. What’s harder to put into words is how social media has changed us. But is social media a pastime? Or is it now a fully integrated part of our lives, impacting much more than simply how we interact with technology. On one hand, we now have more control than ever before over what we consume when it comes to media because we manage our own information networks.
  • SOCIALNOMICS  |  MONDAY, NOVEMBER 17, 2014
    [Twitter] Picture Better Marketing with Social Media
    company like DirectTV has some 157,000 Twitter followers and more than 4 million likes on its Facebook page. million and 603,000 followers, respectively on their Twitter pages. million Twitter followers. 'Whether you are a large company or one of the countless mom and pop shops that dot the nation in all 50 states, marketing your brand correctly is as important as anything else on your to-do list. With proper marketing, you enhance the chances of standing out from your competition, building a following of trusted customers, and increasing your revenue stream over time.
  • PROBLOGGER  |  MONDAY, NOVEMBER 17, 2014
    [Twitter] Blogging with Intention: Creating an Income from a Successful Blog with Crystal Paine of Money Saving Mom
    See evidence on Instagram  here , on Facebook  here , and twitter  @veggie_mama. 'Crystal Paine is the founder of the amazingly successful MoneySavingMom.com , which sees 1.5 million visitors each month, and employs 13 full time staff. Born of a blog series that turned into an ebook, which then evolved into an e-course, Crystal realised her readers were hungry for a real-life guide to living frugally, but well; be it slashing their grocery bill, using coupons, or finding ways to run their home on less. The Beginning: Blogging Goals and Direction. Step Two: Creating an Income. Strategy.
  • WAXING UNLYRICAL  |  MONDAY, NOVEMBER 17, 2014
    [Twitter] Monday Roundup: Business Best Practices
    Twitter Facebook Google+ LinkedIn Monday Roundup: Business Best Practices. 'Smart small business owners are constantly learning and sharing tips and tricks of the trade, not just to stay ahead of the pack, but to keep their own skills sharp. This week’s roundup features seven posts from around the web that focus on business best practices. Image: Sung Ming Whang  via Flickr, CC 4.0. The Psychology of Pricing. Why: Do you want to know how to price your products more effectively? Before You Respond to that Email, Pause. In this guest post for Harvard Business Review , Anthony K.
  • FIREBELLY  |  MONDAY, NOVEMBER 17, 2014
    [Twitter] Thanksgiving & Social Media: 5 Must-Reads
    In addition to long car rides and overeating, consumers will be searching for cranberry sauce deals on Twitter, browsing Pintrest for green. 'It’s not too late for your brand to have some fun on social media this Thanksgiving. Get inspired with these five must-reads. Social Media Planning for Thanksgiving By Julia Bass Thanksgiving is upon us. Social Media thanksgiving
  • CONVINCE & CONVERT  |  MONDAY, NOVEMBER 17, 2014
    [Twitter] 5 Shifts to Fix Your Social Media Metrics
    You may need to track your time to figure this out accurately, but you’ll want something like this: Facebook = 27%, Twitter = 18%, Pinterest = 10%, Youtube = 10%, Instagram = 15%, Linkedin = 20%. 'On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. These scenarios vary based on company size and type (as well as their social media activities), but typically I find 5 areas where social media metrics and reporting can be fixed: 1.
  • GEOFF LIVINGSTON  |  MONDAY, NOVEMBER 17, 2014
    [Twitter] If I Could Start Social Over Again
    'Looking online at the top social media news articles, it is amazing how Facebook and Twitter still dominate conversations. Yet, if I could start over from scratch — I would not use Facebook and Twitter for both professional and personal online efforts. Today, because I have shifted much of my content production to photography, I spend more time on Flickr and 500 Pixels than I do Twitter, LinkedIn, Facebook, Pinterest, Instagram or Google+. have been online in social networks for a long time now. Consider that online media giant AOL still has 2.3 It is a business.
  • CONVERSTATIONS  |  MONDAY, NOVEMBER 17, 2014
    [Twitter] Tom Seaver: A Model of Consistency
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'In baseball, Tom Seaver was a model of consistency. He still holds the highest mark of votes on his way into the Baseball Hall of Fame. In baseball, my theory is to strive for consistency, not to worry about the numbers. If If you dwell on statistics you get shortsighted, if you aim for consistency, the numbers will be there at the end.  ~ Tom Seaver  #136063133 / gettyimages.com Upon my return after a year of serving in the ministry mission field (domestic), I knew consistency would be a key to rebuilding. Small Business
  • T2 SOCIAL  |  SUNDAY, NOVEMBER 16, 2014
    [Twitter] Predictive Analytics for Data Beginners: An Introduction
    Tell us in the comments below or on Twitter ! 'Predictive analytics are on the rise in terms of popularity and importance, and for data beginners, they can be quite intimidating. Imagine a world where you could predict what would happen before it ever took place and be able to plan accordingly. It might sound like something H.G. Wells would write about, but in fact, this is the world we’re living in; this is the world of predictive analytics. Let’s start simply with a look at predictive data from the marketing side. Predictive Analytics in Marketing. Where the Two Meet.
  • CONVERSTATIONS  |  SUNDAY, NOVEMBER 16, 2014
    [Twitter] Week in Review: Posts and Podcasts Nov 9 – Nov 15, 2014
    Sharing Resources: Twitter and RebelMouse. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Week in Review November 9 – November 15: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks Daily Podcasts. The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on  SlideShare. SmallBiz Tracks Week in Review: November 15, 2014 from Mike Sansone. by subscribing to Whistle Stops Weekly email newsletter.
  • TWIST IMAGE  |  SUNDAY, NOVEMBER 16, 2014
    [Twitter] Meditations On Social Media Marketing
    twitter. advertisingpodcast audio blog blogging brand businessbook businesspodcast davidusher digitalmarketing facebook google hubspot inbound itunes jasonkeath marketingblog marketingpodcast socialfresh twitter 'Episode #436 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. How well do marketers truly perform when it comes to social media? It''s a question that Jason Keath not only speaks and consults about, but he also gathers very serious marketers to attend his well-known Social Fresh events. Enjoy the conversation. audio. brand.
  • CONVERSTATIONS  |  SUNDAY, NOVEMBER 16, 2014
    [Twitter] Everything is an Experiment (Thoughtography)
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Everything is an Experiment. We are Always in Beta. It’s part of growth. As a person. With our business. Keep experimenting. Continue growing. Photo from DollarPhotoClub Everything is an Experiment (Thoughtography) is a post from: ConverStations. You just finished reading Everything is an Experiment (Thoughtography) ! Consider leaving a comment! Thoughtography
  • CONVERSTATIONS  |  SATURDAY, NOVEMBER 15, 2014
    [Twitter] LIFT Slides 11-15-14
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few decks on  SlideShare  that might help you in building a better business presence and a smoother work flow. Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, , decks from SlideShare, LIFT clips, and other videos shared via feeds. Note : Every Sunday afternoon, our  Whistle Stops Weekly newsletter  is sent with at least one resource or link to L.I.F.T.
  • ARI HERZOG  |  SATURDAY, NOVEMBER 15, 2014
    [Twitter] Why Facebook and I Broke Up
    Related Stories Why I List My Facebook Friends Follow Me, Friend Me, Do Me Wherever July 17: Turning a New Twitter Leaf. 'I don’t blame Facebook. It’s not her fault for providing an outlet for people to share baby photos, cat photos, religious and political links, and updates about everything under the sun. But because all that stuff is being shared in a 24/7 news cycle that never sleeps, and further because I have no rules to accept someone’s friendship, it became too much. Those days were freeing and productive as I did very little online. Thanks for reading.
  • CONVERSTATIONS  |  SATURDAY, NOVEMBER 15, 2014
    [Twitter] Backstory – LIFT Clips 11-15-14
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – How to Seize Opportunity Can''t see the video in your RSS reader or email? Click Here! IMPROVE – By Helping Others Can''t see the video in your RSS reader or email? Click Here! FIND FLOW – Start Something and Let Your Community Carry It Can''t see the video in your RSS reader or email? Click Here!
  • TWIST IMAGE  |  FRIDAY, NOVEMBER 14, 2014
    [Twitter] Six Links Worthy Of Your Attention #230
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: How to be literate in what''s changing journalism - Press Think. Jay Rosen ''s excellent list of things he expects his journalism students to have understood by the time they finish in his class. With plenty of links. If you''re dealing with the media, this is table stakes." Hugh for Mitch).
  • TWIST IMAGE  |  FRIDAY, NOVEMBER 14, 2014
    [Twitter] Media Redefined
    Think about the amount of links that are shared daily on Facebook and Twitter. twitter. brianslater cnn content contentmarketing curation email enewsletter facebook fashionredef inbox internetculture jasonhirschhorn jaybaer marketing marketingpodcast marketingpodcasts media mediaredef mtv musicredef myspace originals paleymediacouncil pocket pocketapp podcast popculture slingmedia sportsredef technology techredef twitter 'When you think of someone who understand the state of media, who do you think of? You can''t finish the Internet. Four hundred. And, it has arrived.
  • FRESHNETWORKS   |  FRIDAY, NOVEMBER 14, 2014
    [Twitter] Five IFTTT recipes from the FreshMinds Team
    5) When I take a photo with Instagram, share it on Twitter. In the recipe below, photos shared on Instagram are automatically posted as pictures on Twitter. Digital tools and technologies evohome Honeywell IFTTT instagram Jawbone UP Nest Parror Flower Power Phillips Hue Twitter Ubi 'FreshMinds brings you our Friday picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. This week we’re sharing our top 5 IFTTT recipes. The premise is simple. If this happens, then that should happen as a result.
  • SOCIALNOMICS  |  FRIDAY, NOVEMBER 14, 2014
    [Twitter] Why Social Networking Can Make Your Home Best Prepared for Winter
    Reach out on TwitterTwitter is another extremely popular social media tool. Like Facebook, you can ask your Twitter followers for handyman recommendations in your area. 'We all know social media is used for networking, possibly landing your dream job, connecting with friends from your past, discovering the best trendy new item and finding a deal, but did you know that social media can also be used when it comes to maintaining your home? In the United States, 65 percent of people own their own home. Investing in Your Home for the Future.
  • SOCIALNOMICS  |  FRIDAY, NOVEMBER 14, 2014
    [Twitter] Dentist’s Drill Home Importance of Social Media
    Dental professionals are using sites like Facebook and Twitter to inform audiences on everything from flossing tips to brushing techniques. 'With schedules getting busier and days getting shorter, it’s easy to forget about keeping up with dental care. That’s why more and more dentists are turning to social media to get the word out about cleanings and other dental checkups. Here are just a few ways dentists are looking out for your teeth by spreading the word about dental care on social media: Teaching Social Audiences About Dental Care. Customer Outreach. Informing Parents.
  • CONVERSTATIONS  |  FRIDAY, NOVEMBER 14, 2014
    [Twitter] Best Resources Shared of the Week 11/14/14
    Follow SmallBizTracks on Twitter or Facebook or on Google+. Related Stories Timestamp Your Posts Sharing Resources – Twitter and RebelMouse Free Yourself from Facebook by Leveraging 3 Other Platforms Best Practices – Twitter for Business [Resources]. Best Resources Shared of the Week 11/14/14 is a post from: ConverStations. You just finished reading Best Resources Shared of the Week 11/14/14 ! Consider leaving a comment! Social Media
  • SOCIALNOMICS  |  FRIDAY, NOVEMBER 14, 2014
    [Twitter] Socializing Your Business Communication Needs
    By now, all business owners know the importance of having a Facebook page, Twitter page and LinkedIn profile. It usually overlaps with Twitter as many users use both platforms simultaneously. 'Ask any business owner what their biggest concern is and most likely they will say something along the lines of continuing to bring in a profit, continuing to grow and making sure they stay afloat. Most small businesses fail within one year of starting, so this concern is legitimate. Identify Your Goals. Step one is simple – identify what your trouble areas are.
  • DANNY WHATMOUGH  |  FRIDAY, NOVEMBER 14, 2014
    [Twitter] ICYMI – Twitter updates, Echo and Instagram
    Twitter announced a whole host of tweaks , including Instant Timeline and new changes to DMs. The Daily Mail questions our ability to make a sandwich, and Twitter responds. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Facebook launches ‘say thanks’ – a new video tool for sending personal thank you messages to friends. Facebook is planning to host publisher content on its apps. Google has rented space with NASA.
  • WAXING UNLYRICAL  |  FRIDAY, NOVEMBER 14, 2014
    [Twitter] Is it Shortsighted Not to Host Your Own Blog?
    Twitter Facebook Google+ LinkedIn Is it Shortsighted Not to Host Your Own Blog? 'Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. However, let’s examine this a little more closely. Why do people ask whether or not you should host your own blog? Usually, two reasons: 1. There are several platforms that want you to produce long-form content on their sites. Must and must not.
  • SPIN SUCKS  |  FRIDAY, NOVEMBER 14, 2014
    [Twitter] The Spin Sucks Inquisition: Jayme Soulati
    Where You Can Find Jayme Soulati You can find, follow, and talk to Jayme on Twitter , Facebook , LinkedIn , Google+ , YouTube , Slideshare , Pinterest , and on her blog. 'By Gini Dietrich One of my most favorite stories about Jayme Soulati is she was in Chicago during the holidays a few years ago. Because things at work were very slow, I met her for a long lunch, which she spent flirting with the server. Every time he came back to our table, she reapplied lipstick. Which led me begin to tell people that I count how many times she applies it every time we’re together. OHMYGOSH, NO!
  • JEFF KORHAN  |  FRIDAY, NOVEMBER 14, 2014
    [Twitter] Relationship Focused: How to Successfully Run Any Business
    You can connect with Marty on Facebook , Twitter , and at marty.grunder@martygrunder.com. Let your Twitter followers know about this podcast with this ready-made tweet. Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. 'Listen to the Episode Below (0:31:08). Download. iTunes. Stitcher. SoundCloud. Get Weekly Marketing Updates. Discover What is New for Business. Powered by Simple Podcast Press. This is Episode 17 of  This Old New Business  weekly  business podcast with Jeff Korhan. Our Featured Guest: Marty Grunder. Your Business is a Laboratory.
  • CONVINCE & CONVERT  |  FRIDAY, NOVEMBER 14, 2014
    [Twitter] How Century 21 Creates Award-Winning Real-Time Social Media
    Some offices have their own Facebook and Twitter accounts, and they leverage the content that Matt’s team provides. 'Tweetable Moments Today’s consumer wants it right now. MattGentile Tweet This. Earbud Giveaway. For the launch of MarketingPodcasts.com earlier this week, we’re giving away a pair of $600 earbuds! Visit the website, poke around to discover new podcasts, and enter to win. The site gives you the ability to search for new podcasts based on the topic or even based on the host’s name(s)! Franchise Flexibility. No one is going to buy a house on Facebook.
  • DEVUMI  |  FRIDAY, NOVEMBER 14, 2014
    [Twitter] How to Create a Social Media Holiday Campaign
    watching Twitter for mentions from friends about what’s hot this year. Twitter hashtags for more #holidaysale specific terminology. retweet package from us could be just the gift which gives your Twitter account the boost it needs these holidays, sparking others to RT your content! Facebook Instagram Pinterest Twitter instagram marketing online marketing pinterest marketing social media marketing twitter marketing twitter marketing strategy 'It’s mid-November, your social media holiday campaign planning has to start now. No Hassles, No Restrictions.
  • CONVERSTATIONS  |  FRIDAY, NOVEMBER 14, 2014
    [Twitter] Buying a Business: Are You Ready to Take the Retail Plunge?
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Written by Francois Bondiguel Jumping into a business can be scary. It’s a lot of money to spend on something where the survival rate is dismal. Then again, there are few other ways – short of winning the lottery – that you can achieve financial independence and write your own paycheck. Are you ready to take the plunge? Make a Good Plan Before you do anything, make a business plan. Any good tutorial or book on how to start a retail business will include this as the first step. What will their job duties be?
  • SPIN SUCKS  |  THURSDAY, NOVEMBER 13, 2014
    [Twitter] Orchestrating Viral Social Media? Claiming #AlexFromTarget
    2, a Twitter user named @auscalum tweeted a photo of a cute young man, minding his own business, just working at Target. According to Topsy , by that same evening, plenty of people on Twitter were talking about “Alex from Target.” . The post says the company had fun with the hashtag after “one of our fangirls from Kensington, UK” posted the picture of Alex on Twitter. The fangirl from the UK who has largely been credited with first sharing the photo on Twitter claims she does not work with Breakr and doesn’t know anything about the company. 'By Eleanor Pierce.
  • DANNY BROWN  |  THURSDAY, NOVEMBER 13, 2014
    [Twitter] Is It Time to Trade Your Blog for a Newsletter?
    You can read more from Randy on the Kayak blog , and connect with him on Twitter , Google+ and LinkedIn. 'This is a guest post by Randy Milanovic, Principal of Kayak Online Marketing, and takes a look at a changing shift in how content is being presented. few months back, I noted that a handful of prominent bloggers were switching things up and taking their content straight to Google+. As a behavioural change, I found it interesting; as an online marketing practice, it wasn’t something I was willing to try. G+ isn’t the only alternative to blogging, though. Nothing wrong with that.
  • SPIN SUCKS  |  THURSDAY, NOVEMBER 13, 2014
    [Twitter] Business Development for Communications Firms
    Also think about: Participating in LinkedIn groups, Google+ communities, and Twitter chats. 'By Gini Dietrich. On Tuesday, I gave you a rundown on how to build a business plan , specific to a communications firm. Today, at noon ET, Benson Hendrix is going to give you a rundown on how to build a communications plan for your organization or client’s organization (you still have time to register for this free webinar!). The one thing we’re now missing is how to build a business development plan for a communications firm. You heard me right. People refer business to you.
  • CONVERSTATIONS  |  THURSDAY, NOVEMBER 13, 2014
    [Twitter] Timestamp Your Posts
    Follow SmallBizTracks on Twitter or Facebook or on Google+. Related Stories Sharing Resources – Twitter and RebelMouse Too Many Carrots? 'We were on a path of discovery , searching for a relevant and valuable link to use in her blog post. As we skimmed through a few Search Engine Result Pages ( SERPs ), I noticed her skipping over a few items I would’ve clicked through, but it was her exercise not mine. After she finished the post, I embraced an opportunity to ask why she chose the link she did, and why she skipped over the links that ranked higher. And I agree!
  • BILL HARTZER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Twitter] Bill Hartzer Weekly Update – November 12, 2014
    SocialCentive Twitter Marketing Software Free Trial. SocialCentiv is some new Twitter marketing software (it’s really a dashboard) that feeds you Tweets by people. and here’s the post that I wrote about it: https://www.billhartzer.com/pages/using-socialcentiv-twitter-marketing-software-lead-generation/. 'Google Updated the Knowledge Graph, and State of Search conference next week. only have one update this past week, as it was a short (but busy) week last week, with traveling at the end of last week. Google Knowledge Graph Update. State of Search Conference.
  • CONVINCE & CONVERT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Twitter] The Best Video Content About the Greatest Feeling on Earth
    142K followers on Twitter. 'Image via Guitar Center. I was pretty much afraid of everything. Afraid of the world, afraid of speaking – a really, really shy kid. And music was a way to speak. As simple as that.”. These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. The video does what many other corporate videos fail to do: It opens on an emotion soon followed by a promise to the viewer. Also, there’s a main character who’s got something at stake and is not trying to hide it. But, the impact is massive.
  • BILL HARTZER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Twitter] New gTLD Domain Name Forum Launched
    Apple iPhone Doesn’t Recognize New gTLD Domain Names I’ve written before about how Twitter, Facebook, and even recently. 'A New gTLD Domain Name forum has recently launched. The site, called gTLD.Link , is your everything link to the gTLDs. I’ve recently joined the forum, and so far have made several helpful connections through the site. As you may know by now if you haven’t been following my blog, I’m a big fan of the new gTLD domain names, and especially the keyword-rich opportunities they provide. Recently Sold gTLDs. gTLDs For Sale. gTLDS Wanted.
  • SOCIALFISH  |  WEDNESDAY, NOVEMBER 12, 2014
    [Twitter] 3 Hidden Resources for Your #GivingTuesday Campaign
    GivingTuesday could also be a great day to let one of your super activists manage your Instagram account for the day, or to host a Twitter chat. Don’t hesitate to visit and review discussion boards, Facebook groups , blogs (like this one and others ), Twitter hashtags , and more to find the latest conversations, tips, and resources on #GivingTuesday. Definitely try these first: #GivingTuesday search on Twitter. 'Guest post by Jenna Sauber, CauseVox. You may be thinking, “We have so much to do and so little time!” We hear you, and we get it. Your Community. Your Peers.
  • CONVERSTATIONS  |  WEDNESDAY, NOVEMBER 12, 2014
    [Twitter] Top Tips for Small Business Saturday #ShopSmall
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'While there is always plenty of talk about Black Friday shopping, in recent years, Small Business Saturday and the #ShopSmall movement by American Express  have become the buzz around towns. 10 Tips and Ideas for Celebrating Small Business Saturday – Putting at least one or two of these simple suggestions will give your business a boost this season. Ways to Get Your Business Involved – Some great ideas, including an important follow-through in building relationships with customers who shop small.
  • DEVUMI  |  WEDNESDAY, NOVEMBER 12, 2014
    [Twitter] Using the Twitter Small Business Planner: #SmallGoesBig
    First, we’ll be looking at the Twitter Small Business Planner app that was just announced this past week by Twitter. The Twitter Small Business Planner explained. The goal of the Twitter Small Business Planner app is to help small to medium sized businesses (SMBs) improve their Twitter marketing. It is a deliberate move on Twitters part to get more potential advertisers not only using their service, but seeing the true value of it. The Twitter Small Business Planner app is currently available for iOS (both iPad and iPhone), as well as Android.
  • WRITTENT BLOG  |  TUESDAY, NOVEMBER 11, 2014
    [Twitter] 4 Simple Steps to Finding Perfect Freelance Writers
    You can find professional writers on sites like LinkedIn, Twitter, and Google+ if you do a little digging.  'Hiring freelance writers makes perfect sense when you run a small business or startup. There is only so much you can do yourself. Sure, at the outset, you may be the marketing, accounting, sales, and support departments all rolled into one, but as the company grows, you will need help – especially with the content creation. To stay relevant and competitive online, it takes more than just a few static website pages, these days – you need a  content marketing strategy. Explore them.
  • PROBLOGGER  |  TUESDAY, NOVEMBER 11, 2014
    [Twitter] How To Promote Your Blog With Content That Will Grow Your Traffic, Links, and Shares
    If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. 'This is a contribution from Gary Dek from StartABlog123.com. Starting a blog is easy. Step-by-step tutorials to creating a blog and one-click CMS installations have ballooned the number of online blogs to over 200 million. But creating a blog isn’t the part you should worry about. Unique and creative content can be hard to develop, especially when you are writing for a wide demographic. Am I producing something interesting, practical, actionable, valuable, and shareable? It’s the little things.
  • CONVERSTATIONS  |  TUESDAY, NOVEMBER 11, 2014
    [Twitter] Sharing Resources – Twitter and RebelMouse
    'Twitter can be a noisy place. Sharing resources is simply a part of the Why and How I Use Twitter. These are often the same resources I share on Twitter. Still, some business owners refuse to use Twitter. Photo from DollarPhotoClub Sharing Resources – Twitter and RebelMouse is a post from: ConverStations. You just finished reading Sharing Resources - Twitter and RebelMouse ! Follow SmallBizTracks on Twitter or Facebook or on Google+. To cut down on the noise, I try to segment the shared resources into two accounts. Subscribe today.
  • KOKA SEXTON  |  MONDAY, NOVEMBER 10, 2014
    [Twitter] The History of Social Selling Old vs New
    Social Media Tips Social Selling Strategies LinkedIn Social Marketing social selling Twitter 'Bubba Page from QuotaDeck put together this cool infographic that explores two eras in the history of sales that share a common name: social selling. Social selling is highly in vogue right now, so we contrasted the current era against the original era of social selling in the 1940s and 1950s. Powered by WP Bannerize.
  • SOCIALNOMICS  |  MONDAY, NOVEMBER 10, 2014
    [Twitter] How Small Businesses Should Utilize the Underdogs of Social Media — A Deeper Look at Snapchat and Reddit
    'Facebook and Twitter are arguably the most popular social networking sites of the last decade. While Facebook and Twitter will remain popular for a long time (and quite possibly the long run), small businesses should look to platforms like Reddit and Snapchat for alternative digital marketing distribution. With the amount of people using this social media outlet, it is important for small businesses to take note: move away from the rigid belief that social media marketing equates to simply creating facebook and twitter accounts.
  • SOCIALNOMICS  |  MONDAY, NOVEMBER 10, 2014
    [Twitter] Get Your Game on with Social Media
    If you aren’t already involved with Twitter, you could set up an account and follow all of your favorite stores. 'Americans are typically thought of as over-consumers, and by the looks of their holiday spending, this is completely accurate. According to Monthly Consumer Survey , holiday spending accounts for nearly 20 percent of total annual retail sales for retailers. To put a number on that, American consumers spend roughly $600 billion dollars on holidays, and that number is only rising. How to shop for gifts using social media. Keep your eyes open for that perfect gift.
  • SOCIALNOMICS  |  MONDAY, NOVEMBER 10, 2014
    [Twitter] Social Media’s Role in Finding Birth Parents
    Other popular social networks that can help connect adoptees with their birth parents include Twitter, YouTube, Pinterest, Google+ and Instagram. 'How adoptees can use social media to find out about their birth parents. Almost all adoptees want to know some sort of information about their birth parents. Even if they don’t necessarily want to meet them (many adoptees do not go searching for their birth parents), knowing where you came from can provide insight into medical records and other information that adoptees may find of value. Using social media to find birth parents.
  • JEFF KORHAN  |  MONDAY, NOVEMBER 10, 2014
    [Twitter] Value Your Fanbase: Marketing Lessons from Taylor Swift
    Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. 'Last week Taylor Swift pulled her music catalogue from streaming service Spotify. The merits of that decision are being debated in the media with regards to the future of the music industry, as well as the business brand of the artist, and of course, her fans. It turns out there are important marketing lessons to be learned from this for mainstream businesses like yours and mine. Lesson #1 – Grow Your Audience. Spotify is like Groupon for musicians. Your business needs the same. disagree. True fans are buyers.
  • SOCIALFISH  |  MONDAY, NOVEMBER 10, 2014
    [Twitter] How Tweet It Is: Twitter is Becoming a Better Way to Offer Customer Service
    Trending companies like Hootsuite, a social media management system company, are using Twitter to field questions and complaints from consumers. Soda giant Mountain Dew is also joining the Twitter train. No longer used as a platform for quick-read headlines and tidbits of people’s thoughts, Twitter is now transforming into a tool for businesses to field customers’ calls. Hootsuite may have created the best benefit of using Twitter for customer service issues. Here’s how they are doing it. Customer & Company. Implementation
  • WAXING UNLYRICAL  |  MONDAY, NOVEMBER 10, 2014
    [Twitter] Monday Roundup: Blogging for Veterans
    Twitter Facebook Google+ LinkedIn Monday Roundup: Blogging for Veterans. 'Seeing as how tomorrow’s Veterans Day, I thought for today, we’d focus our roundup on content from blogging veterans; what it’s like, what their tips are, and how they keep going. WUL is coming up on five years (five! and I remember how, when I was just getting started blogging, I wondered how people could keep at it for years and years and years. I guess this is how. Had your content stolen? Get over it. This is an interesting POV from Alisa Meredith for Mark Schaefer’s {grow} blog. Coming.
  • CONVERSTATIONS  |  MONDAY, NOVEMBER 10, 2014
    [Twitter] Too Many Carrots?
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'We recently found ourselves with too many carrots. Pounds of them. With several family gatherings coming up, along with the weather changes bringing up reasons to cook plenty of soups and stews, putting the carrots to work wasn’t going to be a problem. Much like when Bubba and Gump talked about the different ways to re-purpose shrimp, I consulted with some of the best and healthiest sites to combine and concoct some tasty and zesty dishes. You might find yourself with a few go-to tools and solutions for repeat problems.
  • CONVERSTATIONS  |  SUNDAY, NOVEMBER 9, 2014
    [Twitter] Week in Review: Posts and Podcasts Nov 3 – Nov 8, 2014
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Week in Review November 3 – November 8: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on  SlideShare. SmallBiz Tracks Week in Review: November 8, 2014 from Mike Sansone You can catch a complete review, in addition to top links to give your small business a L.I.F.T Blog Coach Brain Stew
  • PROBLOGGER  |  SUNDAY, NOVEMBER 9, 2014
    [Twitter] Analytics for Content Marketers and Bloggers: What Do You Need to Track?
    Twitter: Add a “Tweet” button and analyze what content got shared on Twitter. Follow him on Twitter and Facebook. 'This is a guest contribution from Rizvan Ullah of  Ranktactics. The term “content marketing” refers to strategic marketing techniques where you create valuable and relevant content to attract a clearly defined audience. You’ll use this content to market a product and/or service in an attempt to generate profit through your blog or business. With an in-depth post, you can rank high enough and generate enormous commission through referrals. Desired Results.
  • TWIST IMAGE  |  SUNDAY, NOVEMBER 9, 2014
    [Twitter] The Happiness Of Pursuit
    twitter. advertisingpodcast audio blog blogging brand businessbook businesspodcast chrisguillebeau davidusher digitalmarketing facebook google itunes marketingblog marketingpodcast the100startup theartofnonconformity thehappinessofpursuit twitter unconventionalguides worlddominationsummit 'Episode #435 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Chris Guillebeau is a super-interesting human being. This idea of non-conformity and unconventionalism is a theme that binds Chris'' life. Enjoy the conversation. . audio. blogging.
  • CONVERSTATIONS  |  SUNDAY, NOVEMBER 9, 2014
    [Twitter] Complaining is Draining; Comparing is Wearing
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Like a reflex, some business owners begin complaining or comparing when asked hard questions about improving their business. Complaining is Draining and Comparing is Wearing. I recently heard this on a James Altucher podcast, “How to Be Grateful.” ”   Gratitude is a muscle that needs exercise. The more you exercise it, the more likely it is to be the reflex. Photo from DollarPhotoClub Complaining is Draining; Comparing is Wearing is a post from: ConverStations. Consider leaving a comment! Thoughtography
  • PAMORAMA  |  SATURDAY, NOVEMBER 8, 2014
    [Twitter] Don’t Make These 9 Social Media Marketing Mistakes
    I’ve seen numerous businesses that signed up for Twitter, Facebook, Pinterest, Google+ — you name it — only to use the accounts sporadically or abandon them altogether. When someone visits your Twitter page and only sees 8 tweets from two years ago, it sends the message that you’re disorganized, don’t care, and that — by association — your products probably aren’t as good as those of your competitors. Follow her on Twitter at @pamdyer. 'Social media marketing should be part of your strategy.
  • CONVERSTATIONS  |  SATURDAY, NOVEMBER 8, 2014
    [Twitter] Seeing, Thriving, and Watching – LIFT Slides 11/08/14
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few decks on  SlideShare  that might help you in building a better business presence and a smoother work flow. Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, , decks from SlideShare, LIFT clips, and other videos shared via feeds. Note : Every Sunday afternoon, our  Whistle Stops Weekly newsletter  is sent with at least one resource or link to L.I.F.T.
  • CONVERSTATIONS  |  SATURDAY, NOVEMBER 8, 2014
    [Twitter] Things and Thinks – LIFT Clips 11-08-14
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – What is the Internet of Things? Can''t see the video in your RSS reader or email? Click Here! IMPROVE - Tell Better Stories Can''t see the video in your RSS reader or email? Click Here! Click Here! THINK – The Railroad Journey (Similarities of This Time?) Click Here!
  • TWIST IMAGE  |  FRIDAY, NOVEMBER 7, 2014
    [Twitter] Six Links Worthy Of Your Attention #229
    Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: The dwindling stock of antibiotics, and what to do about it - Science Daily. It''s easy to get worried about Ebola. While it''s horrible and deadly, as a species it''s the big, slow changes that will do us in. world without antibiotics means that any cut could kill you. Alistair for Hugh).
  • TWIST IMAGE  |  FRIDAY, NOVEMBER 7, 2014
    [Twitter] How To Blog In 2014
    The people who were simply blogging, because they can, have faded off into Twitter and Facebook and, if you ask me, the world of blogging in now predominantly driven by super-interesting people who have a desire and knack for writing and producing text-based content. twitter. 'I still love to blog. how about you? It''s amazing to me how I often I get asked about blogging and the merits of publishing longer, text-based, content on a regular basis. There are still tons of blog posts being published daily, and they get shared in a myriad of online social networks. I''m a writer.
  • CONVERSTATIONS  |  FRIDAY, NOVEMBER 7, 2014
    [Twitter] Blogging (Effectively) During the Holiday Season
    Follow him on  Twitter  and  LinkedIn. Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Written by Larry Alton Everything seems to change when the holiday season rolls around – and we are officially entering that time of the year. As the beginning of November leads to Thanksgiving, followed by December and Christmas, and capped off by ringing in New Years on January 1st, it’s important to think about the effects of the holiday season on the business landscape. So, consider this the planning and preparation stage. Be realistic with personal plans. Tie up loose ends.
  • JEFF KORHAN  |  FRIDAY, NOVEMBER 7, 2014
    [Twitter] Content Strategy: Get Ready for The Next Generation of Social Media
    You can reach out and connect with Rich on Twitter at @therichbrooks. Let your Twitter followers know about this podcast with this ready-made tweet. Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. 'Listen to the Episode Below (0:36:13). Download. iTunes. Stitcher. SoundCloud. Get Weekly Marketing Updates. Discover What is New for Business. Powered by Simple Podcast Press. This is Episode 16 of  This Old New Business  weekly  business podcast with Jeff Korhan. In this episode we chat with Rich Brooks. So, get ready to laugh and learn. Slow down.
  • ABSOLUTE PA  |  FRIDAY, NOVEMBER 7, 2014
    [Twitter] No more excuses! Apply these accountability butt-kickers…
    Try one of these for uber-productivity… Antisocial blocks sites that make you unproductive, like Twitter and Facebook. 'Some things in business are easy. The things we’re really good at. They’re the reason we walked the path of self employment in the first place. Our creative genius. The spark. Our flow. We can do it with our eyes shut. It’s magical. Then there’s the other stuff… That which overwhelms us. Makes our eyes glaze over at the slightest thought. We’ll tackle any other task but THAT one. We’d rather. Dust every inch of the house. And do it willingly. Here’s how….
  • MINDJUMPERS  |  FRIDAY, NOVEMBER 7, 2014
    [Twitter] Search & Social – Understanding the Interdependence
    You can connect with Christine on Twitter @christine_kbh. 'This is a guest blog post written by Christine Dissing – a London-based marketing professional holding a Master in Marketing Communications Management. Christine is passionate about advertising, branding and marketing communications – an interest she also shares on her own blog attention2ads.com. just finished reading “Search & Social” by Rob Garner – a good, not too heavy or too pedagogical read, but a hands-on guide to building a sound and successful real-time content marketing platform. Social.
  • WAXING UNLYRICAL  |  FRIDAY, NOVEMBER 7, 2014
    [Twitter] Three Keys to Blueprinting Your Social PR Strategy
    Twitter Facebook Google+ LinkedIn Three Keys to Blueprinting Your Social PR Strategy. 'Last week, we spent two days on-site with a new client for a series of discovery meetings. I love how the PR industry has co-opted the word “discovery” from the legal profession, by the way.) It was an intense couple of days, but absolutely essential to mapping out and implementing their social PR strategy, which is what we’ve been retained to do. So here we go. These are three key areas of research we undertake as we kick off an engagement. Why were you hired? ” 2. What
  • SPIN SUCKS  |  FRIDAY, NOVEMBER 7, 2014
    [Twitter] The Spin Sucks Inquisition: Paula Kiger
    To learn more about Paula Kiger and get to know her better, check her out on Twitter , Facebook , LinkedIn , Google+ , Pinterest , Daily Mile , Instagram , Vimeo , and on her blog— Big Green Pen. 'By Gini Dietrich  Nearly two years ago, now, I received a package from Big Green Pen. When I opened it, there was a collection of post-it notes, notepads, and—you guessed it—a big green pen, from dear Paula Kiger. She had been reading this very blog and wanted to send a thank you. love thank you gifts and was very happy to begin to use my gift on everything. Not doing my homework. made it!).
  • CONVINCE & CONVERT  |  FRIDAY, NOVEMBER 7, 2014
    [Twitter] What You Probably Don’t Know about Advanced Facebooks Ads
    Facebook and Twitter are neck-and-neck at $71.26 'Tweetable Moments Before you create that ad, would you interact with it yourself? jonloomer Tweet This. Digging in to Advanced Facebook Ads. When Jon Loomer started digital marketing with the NBA in the early 2000s, it was a race to delete negative comments. But the current digital client is a whole other ballgame. Now he teaches marketers advanced techniques for using Facebook to enhance their earned, and more often their paid, media presences. Creating a Facebook ad rather than a post gives you two additional options. via Monetate.
  • CONVERSTATIONS  |  FRIDAY, NOVEMBER 7, 2014
    [Twitter] Short Hops and News Stops for Nov. 7, 2014
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'A lot can happen in a few days. With the pace of change in business and technology, it can be hard to keep up. Here are some short hops and news stops that may have gone by too fast to catch them this week: Feedly Pro Goes Beyond If you’re a practitioner of Search Once and Subscribe , Feedly , an aggregator of your favorite blogs, news, and search strings has upgraded their Feedly Pro with a Power Search. An awesome addition. Amazon Prime Photo Storage First, it was free shipping. More on this surprise partnership.
  • DEVUMI  |  FRIDAY, NOVEMBER 7, 2014
    [Twitter] 3 Pinterest Content Curation Ideas to Help your Brand
    You can share this content on Twitter, Facebook, wherever else you like just like normal. 'Pinterest content curation may just be the easiest way that you increase exposure for your brand, reach relevant new followers, and create streams of information that people come back to again and again. The goal of your social media channels should be to become known as a reliable source of information for your followers. Pinterest content curation helps you do this in an organized fashion, and with a little help from other web users. What exactly is Pinterest content curation? That monkey?”
  • CONVINCE & CONVERT  |  THURSDAY, NOVEMBER 6, 2014
    [Twitter] How Content Platforms Inspire Internal Stakeholders to Blog More Often
    My mission statement is to explore how people discover content, and one way that’s done is by following industry influencers on networks like Twitter. 'Image via BigStockPhoto.com. As content marketers, we’re expected to do it all at our organizations. Understand the immediate pain points of our prospects. Predict and respond to customer complaints. Step out from behind our computer screens and connect with influencers to drive amplification strategies. The Content Marketing Institute found in its 2015 B2B research that marketers use an average of 13 channels to reach customers.
  • PROBLOGGER  |  THURSDAY, NOVEMBER 6, 2014
    [Twitter] 5 Ways to Grow Your Blog Without Relying on Google Traffic
    By sharing his own experience, he displays his own expertise in the search field, earning my attention and drawing me to learn more about him… so much so that I clicked on his Moz profile and now follow him on Twitter. And when you do get that opportunity, don’t be shy – shamelessly shill for your blog, Pinterest boards, Twitter handle – you name it. When your visitor lands on your landing page, make it clear what you want them to do – that could be signing up for your newsletter, following you on Twitter, commenting on your blog – the list goes on. Google is a b*tch.
  • PUSHING SOCIAL  |  THURSDAY, NOVEMBER 6, 2014
    [Twitter] Content Marketing the Smart Way
    Pinterest, LinkedIn, Google+, Twitter, Facebook, etc.) 'Are you overwhelmed by the prospect of creating and implementing a content marketing strategy? I know you are a smart, market-driven, professional but I wouldn’t be surprised if you are confused by the sea of (often contradictory) content marketing advice sloshing about on the Web. My goal is to clear your mental whiteboard and discuss three questions that form the foundation of your content marketing strategy. Simplifying the process  will help you pinpoint what you don’t know and what you can improve. Let that definition soak in.
  • SOCIALFISH  |  THURSDAY, NOVEMBER 6, 2014
    [Twitter] [Cool Social Tools] Centscere for Millennial Giving
    Centscere’s patent pending Social Media Donation System enables donors to give a few cents to their favorite charity every time they tweet on Twitter, post on Facebook or click ‘Like’. Indeed, from their favorite causes to music preferences to their favorite Twitter personalities, the power of Centscere’s engine is extraordinary. If your organization has a combined FB/Twitter reach of over 100,000, Centscere is offering a special three-month program that offers free advertising, free data, and reduced transaction costs. ———-. Cool Social Tools
  • CONVINCE & CONVERT  |  THURSDAY, NOVEMBER 6, 2014
    [Twitter] Indiana University Athletics Bring Fan’s Twitter Stories to Life
    In watching the video, it isn’t immediately apparent that the video was crowdsourced from 27 fans on Twitter. There are no Twitter graphics, usernames, or quotes called out until the ending credits. Social Media Case Studies build tribes contests fan activation football hoosier nation hoosiers indiana university jessica gioglio loyalists social image of the week twitter fans video marketing 'photo credit: Indiana Public Media via cc What does Hoosier Nation mean to you? Don’t Just Build Tribes & Movements – Keep Driving Their Passion. Disclose How Tweets Will Be Used.
  • CONVERSTATIONS  |  THURSDAY, NOVEMBER 6, 2014
    [Twitter] Start Small and Sustain Huge
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'Big ideas and grandiose plans are great fun. Almost always. White boards, Post-it notes, drawings on napkins, value proposition sketches , cold pizza … Invigorating! There’s work to be done once the pizza is gone. I’ve had the privilege of start-ups and launches, grand openings and opening nights. Between Ideation and Introduction – there are a lot of instances of hard work, sometimes in the form of small steps. Such a wonderful place to start, don’t you think? With one step? It’s EASY.
  • CONVINCE & CONVERT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Twitter] Is Customer Service a Part of Your Marketing Budget?
    Imagine the immediacy of Twitter, with the power, knowledge, and marketing smarts of everyone in your Facebook network. Digital Marketing business marketing customer service digital marketing facebook real-time sentiment social media twitter 'Happen to notice the subtle change Facebook made on mobile last week? Here – I’ve highlighted it for you above. Rather than “From,” Facebook mobile is now saying “in.” As in, Peter is “In New York,” “In Los Angeles,” “In Patagonia.” Why is this huge? Think about what I’ve been preaching lately in my talk about my new book, Zombie Loyalists.
  • PROBLOGGER  |  WEDNESDAY, NOVEMBER 5, 2014
    [Twitter] Stop Reading, Start Doing. Now.
    See evidence on Instagram  here , on Facebook  here , and twitter  @veggie_mama. 'I’m going to hazard a guess that you are here at ProBlogger.net because you want to know how to make a blog a success. With a successful blog, you can make some money, right? With the knowledge you glean from here and other places, you’re hoping to take your blog to the next level. But I think that’s where a lot of us get stuck. With the knowledge. We may in theory know what it takes to create great content , find readers , nail social media , and run a much-loved blog. And you know what?
  • SOCIALFISH  |  WEDNESDAY, NOVEMBER 5, 2014
    [Twitter] Association Social Media: American Diabetes Association
    We have flagship accounts on Facebook , Twitter , Pinterest , YouTube and Instagram , as well as a WordPress blog called Diabetes Stops Here. We also attract a professional audience of physicians, researchers, diabetes educators and nutritionists, especially on Twitter. Most often, these are on Facebook and Twitter. Twitter: We prepare 2-3 posts per day, but we engage and share more here than any other channel. 1) First things first – in what department in your organization does your role sit?  Who do you report to? . Are they interlinked in specific ways?
  • SOCIALNOMICS  |  WEDNESDAY, NOVEMBER 5, 2014
    [Twitter] The New Book that Plays Moneyball with Real-Time Marketing
    To get a good sample of RTM performance, I pulled the past few years of Twitter data for over 100 of the top brands in the world. Digital Leadership Featured Social Media Social Networks Statistics Twitter 'Over the past few years, there’s been a lot of talk about real-time marketing—the practice where brands jump on social trends to join a popular conversation. Some have said it’s the next big thing. Some have said it’s a flash-in-the-pan that will be gone before we know it. lottery ticket. lot of talk, and a lot of opinion. It’s Time to Bring Data to the RTM Discussion.
  • CONVINCE & CONVERT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Twitter] The real problem with Google might be Facebook
    As Twitter (and eventually, Instagram and Pinterest) get their self-serve advertising capabilities sorted out enough that small businesses can easily deploy them, companies that have lived and died by their Google paid search programs are going to develop a wandering eye. 'Maybe the trouble with Google is simply our expectations? Or maybe it’s Facebook? Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. You know what puts a handbrake on growth? Ubiquity. But we expect more.
  • JEFF KORHAN  |  WEDNESDAY, NOVEMBER 5, 2014
    [Twitter] 3 Tips for Branding Your Customer Experience
    Connect with Jeff on  LinkedIn ,  Twitter ,  Facebook , and  Google+. 'The customer experience is a hot topic in business circles these days. find that interesting because understanding, orchestrating, and naming that experience has always been smart marketing. Once again, what’s old is new again. In many ways your process for delivering exceptional customer experiences is your business brand. The challenge is packaging it in such a way that makes it tangible, and therefore, memorable. 1 – Take Buyers on a Journey. Think of the purchase of your product or service as a destination.
  • WRITTENT BLOG  |  TUESDAY, NOVEMBER 4, 2014
    [Twitter] 5 Things You Can’t Blog Successfully Without
    Do you have active profiles on  social media sites like Facebook, Twitter, and Google+? 'Blog successfully and you cam smile all the way to the bank. Your website traffic will grow, your company will flourish, and your reputation could swell to the point where business finds you. Bloggers like Michael Arrington rake in up to  $800,000 per month ! But it’s not quite that simple. In order to achieve success, there are things every blogger must have – things you can’t blog without. In this post, I highlight five of the most important. What is the purpose of your blog? High-Quality Content.
  • THE SOCIAL MEDIA INCUBATOR  |  TUESDAY, NOVEMBER 4, 2014
    [Twitter] Chevrolet Brilliantly Embraces Chevy Guy’s “Technology and Stuff” Blunder
    ” The internet, mainly Twitter, immediately criticized and made fun of the man they called “Chevy Guy.” Since that night, Chevy has run with the hashtag, #TechnologyAndStuff, which was trending on Twitter shortly after the blunder. 'On Wednesday, Oct. 29, the San Francisco Giants defeated the Kansas City Royals to win the 2014 World Series. However, it wasn’t the Giants everyone was focused on after the game and the days following. Who was everyone talking about? regional manager for Chevy. But when the microphone was handed over to Wilde, nerves took over.
  • UNSPOKEN  |  TUESDAY, NOVEMBER 4, 2014
    [Twitter] Companies Invest More in Social Media Marketing in 2014
    TwitterTwitter introduced the ability to promote posts, accounts, and Trends in 2010. This seems to be because these ads are less conspicuous and take up less space on your Twitter feed as well as the Twitter homepage. 'Last year, Forbes contributor Jayson DeMers wrote a list of predictions for social media trends that would rule this year. One of the most accurate was his prediction that social media marketing would continue to skyrocket, forcing companies who were holdouts in the social media arena to finally buy in. Photo Source). Related articles.
  • CONVERSTATIONS  |  TUESDAY, NOVEMBER 4, 2014
    [Twitter] 12 Ways to Finish Strong in 2014 and Accelerate into 2015
    Follow SmallBizTracks on Twitter or Facebook or on Google+. 'This time of year, many business owners are pushing to reach goals and planning ahead to next year. Whether Whether you’ve reached all, some or none of your 2014 goals, the end of the year push is crucial for your business!  Want to start 2015 strong?  Then it’s time to end 2014 strong! am excited and honored to be participating in a special event with some of the world’s top rock star trainers! Wishing, hoping and planning is not enough! The best part is, it’s FREE. Did you catch that? Consider leaving a comment!
  • LAUREL PAPWORTH  |  MONDAY, NOVEMBER 3, 2014
    [Twitter] 3 Day Social Media Intensive – Hands on! Sydney 2014
    very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? Facebook personal profile and other social media profiles such as Twitter are assumed. Understanding Facebook, Twitter, LinkedIn optimisation. See Day by Day Schedule below to learn more.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, NOVEMBER 3, 2014
    [Twitter] 5 Expert Tips For Remarketing Success
    Diversify your remarketing platforms — YouTube, Facebook, Twitter, even Bing are all getting in the act. 'Remarketing is a powerful tool –make sure that you’re getting the most out of it by exploring the new platforms, targeting methods and strategies you can use to optimize it. –Eric Couch. We’ve all seen the results of remarketing. It’s that targeted ad reminding you where you’ve been on the internet, and sometimes it’s creepy. Right? On the other hand, many times it’s a nudge to conversion. What do you think? Is it working for you?
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