The Realtime Report

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Teens Prefer Tumblr Over Facebook

The Realtime Report

Tumblr is more popular than Facebook among young social media users, according to a recent survey by Posterous co-founder Garry Tan. Here’s the breakdown per platform: Tumblr dominated, used regularly by 61% of teens and 57% of young adults surveyed. Are you surprised by Tumblr’s dominance over Facebook in this demographic?

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Social Networking Stats: Tumblr Draws Youngest Users Among Top 10 Social Platforms, #RLTM Scoreboard

The Realtime Report

Tumblr: 188 million blogs. via Tumblr. Tumblr, Instagram, YouTube Attract Younger Audience. Among the top 10 global social platforms, Tumblr has the greatest share of younger users, with 47% of active users in the 16-24 year-old demographic. VK: over 230 million registered accounts. LinkedIn: 300 million members.

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Social Media News Ticker: Tumblr Users Can Now Customize Blogs Via Mobile

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Twitter, Tumblr, Foursquare and Snapchat: Tumblr’s app update allows users to customize the way their blog looks on mobile.

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Social Networking Stats: Tumblr Serves 20 Billion Page Views Per Month, #RLTM Scoreboard

The Realtime Report

Tumblr: 80 million blogs. via Tumblr. Tumblr Serves 20 Billion Page Views Per Month. Tumblr is now “pushing more than 20 billion page views a month” said CEO David Karp at GigaOM’s Roadmap 2012 conference. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 187 million active users.

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How Campbell’s Go Targets Millennials On Facebook, Tumblr, Spotify, BuzzFeed And Mobile Games

The Realtime Report

The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. Other social media efforts for Campbell’s Go include: Tumblr: Campbell’s Go has its own Tumblr page, which features similar content to the Facebook page.

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Tumblr’s Revenue Per Visit Jumps 340% Year-Over-Year

The Realtime Report

Revenue per visit Q4 2013 [Adobe report] Visits from Facebook still provide the highest return, but Tumblr just rose to the #2 slot in terms of revenue per visit, with a 340% increase from last year. “Tumblr is the dark horse of high-quality traffic,” Tamara Gaffney, principal analyst for the Adobe Digital Index, told AdWeek. .

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Social Networking Stats: Active Usage Drops For Facebook and Twitter, #RLTM Scoreboard

The Realtime Report

Tumblr: 186 million blogs. via Tumblr. New data from GlobalWebIndex looks at active usage for several platforms, showing a decline for some of the largest platforms, but also huge gains for Instagram and Tumblr. Tumblr saw a 22% growth in active usage. VK: over 230 million registered accounts. via LinkedIn.