Sherrilynne Starkie

NOVEMBER 1, 2018

This week’s Top 5 must-know news for marketing, communications and PR professionals includes new social functions for Vimeo, Facebook’s growth trends, Twitter and retweets, Pinterest users and fun emojis. Should Twitter get rid of retweets? Entire Twitter accounts have been built on this strategy. — SS.

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Sherrilynne Starkie

MAY 23, 2018

This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. New features for Twitter apps. Twitter's other clients now have some of the features users take for granted using its main apps. Listly by Sherrilynne Starkie. Follow List.

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Klout Features Social Media Lithium 170

Sherrilynne Starkie

JUNE 27, 2018

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. New website for publishers from Twitter. Twitter has launched, Twitter Media, a new website to support media and publishing organizations in using the platform. followers . Follow List.

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Google Adwords Case Study Sports 170

Sherrilynne Starkie

JUNE 16, 2013

Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow users to add context to a post or indicate that it is part of a larger discussion. Facebook says it’s planning to introduce more features going forward including trending hashtags and deeper insights. Hashtags are the first step.

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Sherrilynne Starkie

APRIL 24, 2018

They continuously track innovation and trends to keep at the cutting edge in an environment of constant change. Hootsuite Social Media Marketing Certification , Facebook BluePrint Certification and Twitter Flight School Certification are just some examples. Activities must align with corporate business goals and objectives.

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Social Media Tools Skills HootSuite 210

Sherrilynne Starkie

MAY 25, 2013

The conference blends formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn, the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace. It takes place next Saturday, June 1st at Algonquin College.

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Social Capital Conference Case Study Eventful 300

Sherrilynne Starkie

MAY 18, 2013

This week we saw the return from space of Astronaut Chris Hadfield who is now arguably one of the most famous Canadians the world has ever known, thanks to Twitter. Hadfield boasts more than 751,000 Twitter followers, more than half million YouTube views and has a Klout score of 86. YouTube introduces trends. Astronaut Chris A.

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Sherrilynne Starkie

OCTOBER 15, 2018

You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and 45 per cent of users are on it daily. Canadian Media Consumption Trends. This upward trend is being driven by the adoption of smartphones.

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Sherrilynne Starkie

AUGUST 8, 2018

There are other options to share Twitter content on Facebook, but they’re not as easy. Automation can be a boon for marketers, but did auto-posting from Twitter to Facebook ever actually work? It’s an issue that communications pros need to track as younger demographics drive media consumption trends.

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Sherrilynne Starkie

AUGUST 19, 2013

Top Twitter trends for 2011. The goal of the study was to measure visual attention and brand lift for native ads from top brands, including National Geographic, Southern Comfort, and a premium travel brand in comparison to traditional display ads. Infographic by Sharethrough. Related posts: Instagram or Vine? Related articles.

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Advertising Comparison Travel Survey 273

Sherrilynne Starkie

MARCH 28, 2013

Facebook starts testing nested comments, sound notifications | Digital Trends. Twitter Blog: Celebrating #Twitter7. " Today is Twitter's 7th birthday, which we observe on the day @jack first tweeted. Since then, we've seen breathtaking velocity in Twitter's growth, which is due entirely to your many uses of it.

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Sherrilynne Starkie

NOVEMBER 24, 2012

Twitter’s Biz Stone speaks. IABC “Trends 2013? IABC Trends 2013 conference winner! Related posts: Award win for TFC and OREA. Awards for Excellence. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles. conference offers real value.

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Conference Newsletter Trends Campaign 247

Sherrilynne Starkie

APRIL 5, 2018

Companies often focus a lot of resources on three or four major channels: Facebook, Instagram, Twitter and LinkedIn, because that’s what they know. A social media consultant has the tools and knowledge to track progress and analyze and understand trends. You’re going the wrong things.

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Sherrilynne Starkie

APRIL 20, 2013

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. It turns out that Twitter was the perfect channel for the task.

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Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

FEBRUARY 13, 2012

This may or may not be a uselful feature, depending on how each user defines ‘influence’ Reuters has more than 3,000 journalists around the world and many are on Twitter. Could this the start of a new trend in corporate social dashboards? Social media podcast For Immediate Release covered the launch this week.

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Wireless Klout Module Directory 292

Sherrilynne Starkie

JULY 3, 2012

The day is a blend of formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn , the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace. With ‘Are you social?’

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Social Capital Conference Community building Newsletter 278

Sherrilynne Starkie

MARCH 12, 2012

The survey suggests that when people are on Facebook or Twitter many are not particularly passionate about politics. But the opposite trend holds true for a smaller number of social network users.

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Facebook Survey Social Networking Sample 337

Sherrilynne Starkie

SEPTEMBER 17, 2012

This could be said of the blogging trend, because pronouncements of the death of blogging have been floating around for a few years now. Include also any relevant social media statistics: i.e. number of Facebook friends, Twitter followers, Google PageRank , number of blog subscribers etc. Think long-term.

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Blogger Brands Tips Influencer 367

Sherrilynne Starkie

MAY 6, 2014

In February, Mayor Watson trended on Twitter with his forthright tweet in support of LGBT rights. Mayor Watson is an open and accessible elected representative who genuinely enjoys engaging with residents and media on issues that matter to the community.

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Wikipedia Eventful Hosting Communities 186

Sherrilynne Starkie

AUGUST 20, 2012

Another trend among staff members is to have back-story discussions via email. Related older posts: YouTube introduces trends. We soon discovered that staff members were reticent to participate in the secret group because they feared sharing their private FB profile content with colleagues and clients. Social media is key PR driver.

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Groups Groups Sports Notification 337

Sherrilynne Starkie

JANUARY 7, 2012

This infographic describes the top trends on Twitter last year. It’s a snapshot of popular and youth culture. It’s probably an accurate reflection of users’interests; interesting that there are no major brands mentioned (other than sport). Related posts: Women in social media. Betty White flogs insurance via YouTube.

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Trends Twitter Insurance Sports 299

Sherrilynne Starkie

APRIL 26, 2015

Twitter has been around now for nine years; during that short time it’s changed both the PR profession and practitioners alike. I’ve built an international following and have had many great opportunities come my way thanks to my Twitter profile. Many of my clients first became aware of me via Twitter, so did my boss.

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Sherrilynne Starkie

DECEMBER 20, 2014

Back in the day, when Twitter first launched there weren’t a lot of people involved and the conversation veered from the mundane (what I had for lunch) to banal (here’s a coding challenge). We started to fall in love about the time that Twitter showed up at SXSWi. And brands sought us out to help them build their Twitter followings.

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Twitter Hashtag Skills Conversation 279

Sherrilynne Starkie

JANUARY 10, 2020

Twitter is launching a new takeover ad product, Promoted Trend Spotlight. This placement places video content on the Explore tab which is Twitter’s collection of trending topics and hashtags. then placement moves to the standard Promoted Trends placement. Will you use Twitter’s Promoted Trend Spotlight ads?

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Trends Curation Mobile Hashtag 44

Sherrilynne Starkie

DECEMBER 19, 2017

Facebook, Instagram, Microsoft, Twitter have launched new features and/or platforms. Twitter is sporting some cool new 'threads'. New Twitter threads are here. Long form content has come to Twitter and provides new opportunities for engagement to brands. There is no 'holiday lull' in social media! Follow List.

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Microsoft Facebook Travel Sports 210

Sherrilynne Starkie

JANUARY 8, 2018

Podcast Production Google Home and Amazon Alexa are driving the on-demand audio content trend. Facebook, Twitter, LinkedIn, Google Ads, native ads, Outbrain and more. Facebook, Twitter, Instagram, LinkedIn, SnapChat, Pinterest and more. Facebook users spend 3x more time watching live video than traditional video.

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Sherrilynne Starkie

JANUARY 20, 2020

Part of this exercise should be to use Twitter lists to group influencer by areas of influence. Look for your competitors too and even for mentions of trends and issues that important to your company. Start watching HARO and reviewing publishers’ editorial calendars for opportunities to pitch stories.

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Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

JUNE 15, 2014

Likewise, opinions on social media trends flow freely through new sites, blogs and just about anyone who is selling social media services. Here’s what the study showed: Twitter and Facebook are not the platforms upon which most content sharing takes place. Check out the infographic to find out the true facts and trends.

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Social Media URL Advertising Study 342

Sherrilynne Starkie

MARCH 21, 2012

Top Twitter trends for 2011. This infographic highlights how Wikipedia has revolutionized research and how it has become a reliable fountain of knowledge. Via: Open-Site.org. Related posts: Content marketing is king. Women in social media. Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE. Related articles.

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Wikipedia Open Source Newsletter Research 302

Sherrilynne Starkie

JANUARY 30, 2016

That means Facebook, Twitter and other social networks have made gaining organic visibility almost impossible. This is a hugely important trend; it’s a seismic shift for public relations practitioners who have traditionally focused exclusively on building awareness via earned media coverage and have left ad agencies to handle media buys.

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Health Care Social Networking Advertising Publishing 150

Sherrilynne Starkie

FEBRUARY 17, 2012

It may not surprise you to know that women are better communicators than men, but it’s interesting that this trend holds true online too. Here’s an infographic summarizing the study’s findings: Related posts: Next is now: how the internet is changing us. Canada is the world’s No. 1 brand.

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Report Survey Social Networking Newsletter 308