Waxing UnLyrical

MAY 15, 2018

The role of communicators – whether it implicitly states it in our job descriptions or not – is to keep on top of societal and industry trends so we can ensure our organizations keep pace with or stay ahead of the competition. Anything is Easy if You Try Hard Enough.

Survey 185

Survey Industry Newsletter Press Release 185

Waxing UnLyrical

AUGUST 28, 2013

If you are out to sell to your audience, don’t lecture them on industry trends. Add a new twist on a much-discussed topic or push an emerging trend that hasn’t caught fire yet. Figure out what you want your end goal to be, and then don’t stray from that focus. If you’re out to educate an audience, don’t sell to them.

Eventful 230

Eventful Tips Consultant Survey 230

Waxing UnLyrical

DECEMBER 13, 2011

The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. New trends? Saying goodbye to bad habits? Any goals?”. Prior to CustomScoop, Jen worked at Fleishman-Hillard’s St.

Communities 169

Communities Klout Trends Analytics 169

Waxing UnLyrical

DECEMBER 7, 2015

Top Digital Marketing Trends to Watch in 2016 {Podcast}. Why: “As digital marketing and social media continues to evolve, marketers must stay on top of the trends in order to get results,” says Laura Click as she introduces us to marketing trends to watch in 2016, on her podcast with Stan Smith.

Consultant 100

Consultant Banking Trends Review 100

Waxing UnLyrical

APRIL 3, 2012

While tweets by the IBM team reached a lot of folks on Twitter, the company did poorly when it came to the related hashtag ( #IBMFlashMob ) trending. That said, IBM has been one of the tech giants to take a step forward and try to be different in its approach to reach out to the audience.

Flash Mob 218

Flash Mob Smart Phone iPhone Hashtag 218

Waxing UnLyrical

SEPTEMBER 20, 2012

He provides a graph of the diffusion of innovation, showing exactly the numbers necessary for a brand to go from special-interest to mass-market gotta-have trend. Lifehacker.com appeals to fiercely independent people who are also on-trend and readily able to embrace the term hack as the shortest path from A to B. ” I agree.

Flickr 194

Flickr Trends Buy Brands 194

Waxing UnLyrical

JANUARY 6, 2014

Why: Michael Brenner identifies the marketing trends he thinks will make waves in 2014, including brand publishing. Why: Kaarina Dillabough reflects on whether being “always on” is a good thing (you already know my thoughts on it!) and shares her wishes for you in the new year. Top Marketing Predictions For 2014.

Consultant 231

Consultant Resources LinkedIn Trends 231

Waxing UnLyrical

MAY 29, 2013

In addition, Jen oversees the firm’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients. Earlier in her career, Jen worked at Fleishman-Hillard’s St. Louis headquarters, and the Missouri Chamber of Commerce and Industry.

Klout 225

Klout Analysis Influencer Conversation 225

Waxing UnLyrical

DECEMBER 11, 2013

With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend. Debates/discussions on Google+ Hangouts , and live chats on Facebook or Twitter have become new promotional trends. Holding events both online and offline is now part of media management.

comScore 199

comScore Smart Phone SMS Advertising 199

Waxing UnLyrical

NOVEMBER 24, 2014

Laura Click explores this trend in her Thanksgiving post from last year. Are We Seeing the Slow Death of Thanksgiving? Why: Has the Thanksgiving holiday become less significant in today’s fast-paced, consumer-driven society? 18 Things For Which I Give Thanks. Why: What are you thankful for?

Consultant 177

Consultant Flickr Resources Communities 177

Waxing UnLyrical

MAY 28, 2014

She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. Jen Zingsheim Phillips is a writer and strategic consultant based in New Hampshire. Earlier in her career, Jen worked at Fleishman-Hillard’s St.

Conference 211

Conference Analysis Research Upcoming 211

Waxing UnLyrical

JUNE 1, 2015

Why it’s Essential You Monitor Trending Content. Why: “You want to see what is popular content, who are popular authors in your niche and what is going to be popular in the future, while also keeping an eye on what is trending related to your own content,” explains Ian Cleary as he shares some great tools and tips.

Content 100

Content Consultant Flickr Trends 100

Waxing UnLyrical

JUNE 14, 2018

As technology trends continue to advance, there is a misconception that robots and artificial intelligence will eliminate all work positions in the next 20 years. A sponsor can be an executive, human resources specialist, manager, supervisor or a popular person at work that understands the true value of what you offer in your role.

Tips 178

Tips Skills Creative Commons Resources 178

Waxing UnLyrical

DECEMBER 15, 2014

Why: earlier this year, AdWeek contributor Michelle Castillo took a look at the trend of traditional TV outlets striking up partnerships with digital upstarts. Image: Steve Garfield via Flickr, CC 2.0. Digital Startups Are Teaching the Big Guys Some Lessons . Trainer’s Notebook: Integrating Thinking and Feedback Activities.

Loyalty 180

Loyalty Consultant Startup Flickr 180

Waxing UnLyrical

AUGUST 3, 2016

Some trends can’t be measured in the short-term. She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. #measurePR. Heather Whaling (@prtini) July 12, 2016. Heather Whaling (@prtini) July 12, 2016.

Report 100

Report HootSuite Metrics Hosting 100

Waxing UnLyrical

DECEMBER 8, 2014

Technology Trends Powering PR Storytelling. The Long and the Short of It: What PR Can Learn From Good Short Stories. Why: What if businesses started to tell their “stories” rather than just their “story?” ” I explain in this goodie from the WUL vault. 7 Secrets of a Master Digital Storyteller.

Consultant 190

Consultant Journal Flickr Resources 190

Waxing UnLyrical

MARCH 15, 2018

Easier still, is encouraging employees who agree with the corporate position to “like” corporate posts or share a trending hashtag. Even easier, is providing links to the corporate website, crisis response tools like Blink OnDemand Crisis PR with messaging and proof points, YouTube videos and blogs that can then be embedded in employee posts.

Badge 175

Badge Embedding Forums Mobile 175

Waxing UnLyrical

AUGUST 18, 2014

Jeremiah Owyang discusses how businesses are replicating P2P solutions to take advantage of this growing trend. Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world.

B2B 187

B2B Collaboration Consultant Flickr 187

Waxing UnLyrical

MARCH 14, 2011

It’s easy to get wrapped up in the day-to-day of our own little worlds, yet the PR pros that excel are those who have the ability to connect seemingly disparate dots, to identify trends and nest their ideas neatly within those trends. In business and PR, the Web is making the world a smaller place.

Vocus 274

Vocus Flickr Training Posterous 274

Waxing UnLyrical

SEPTEMBER 18, 2013

Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. Video: With 92 percent of mobile video viewers sharing videos with others and 1 billion unique users on YouTube each month, it’s a great way to connect with your audience and reach new members.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Waxing UnLyrical

JUNE 21, 2018

Brooklin Nash writes about the latest tools and small business trends for TrustRadius. You can feature these reviews on landing pages, social media, newsletters and more. The first step really is to just reach out and ask your customers to engage!

Authentication 125

Authentication Brands How To Review 125

Waxing UnLyrical

JANUARY 13, 2014

Why: Content marketing may be one of the hottest marketing trends around, but that is slowly changing. Why: In this post for WUL, Kirk Hazlett channels Forrest Gump in a reflection on life and the choices one has to make. Content Shock: Why content marketing is not a sustainable strategy. Invisible’ in 2013 – outside looking in.

Consultant 196

Consultant Flickr Resources LinkedIn 196

Waxing UnLyrical

MARCH 19, 2014

She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. Jen Zingsheim Phillips is a writer and strategic consultant based in New Hampshire. Earlier in her career, Jen worked at Fleishman-Hillard’s St.

Training 211

Training Privacy Applications Social Media 211

Waxing UnLyrical

SEPTEMBER 13, 2012

In addition, Jen oversees CustomScoop’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients. Prior to CustomScoop, Jen worked at Fleishman-Hillard’s St. Louis headquarters, and the Missouri Chamber of Commerce and Industry. You just read #measurePR Aug.

Klout 183

Klout Influencer Journal Flickr 183

Waxing UnLyrical

MARCH 16, 2012

In addition, Jen oversees CustomScoop’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients. Prior to CustomScoop, Jen worked at Fleishman-Hillard’s St. Louis headquarters, and the Missouri Chamber of Commerce and Industry.

Flickr 205

Flickr Analysis Hashtag Questions 205

Waxing UnLyrical

JUNE 1, 2011

And we’re tracking the keys given out on a weekly basis, as well as watching the trends in Google Analytics (and Twitter trends via RowFeeder , I love that thing!) so that we can: a) correlate outputs to outcomes, b) know how much further we have to go to reach our goal, and.

Campaign 275

Campaign Avatar Hubspot Flickr 275

Waxing UnLyrical

MARCH 31, 2019

What I like about this trend is – if well embraced – it relieves the communicator of burdensome tactical data analytics and instead allows them to focus on strategy and creative outreach. Further, it promises to do this on a much faster definitive level. However, the real issue with analytics is the data and whether or not it’s clean.

Analytics 164

Analytics Influencer Issues Metrics 164

Waxing UnLyrical

MAY 10, 2017

She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. Jen Zingsheim is a writer and strategic consultant based in New Hampshire. Earlier in her career, Jen worked at Fleishman-Hillard’s St.

Skills 221

Skills Research Analysis Eventful 221

Waxing UnLyrical

OCTOBER 21, 2011

In addition, Jen oversees CustomScoop’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients. Prior to CustomScoop, Jen worked at Fleishman-Hillard’s St. Louis headquarters, and the Missouri Chamber of Commerce and Industry.

Tools 183

Tools Flickr eBook Analysis 183

Waxing UnLyrical

NOVEMBER 2, 2017

She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. Jen Zingsheim is a writer and strategic consultant based in New Hampshire. Earlier in her career, Jen worked at Fleishman-Hillard’s St.

Research 193

Research Advertising Questions Communities 193

Waxing UnLyrical

JULY 31, 2012

According to a press release issued to announce the unveiling of Digital Operations center, this center will help Red Cross to: Source additional information from affected areas during emergencies to better serve those who need help; Spot trends and better anticipate the public’s needs; and.

Social Media 202

Social Media Press Release Flickr Fashion 202

Waxing UnLyrical

OCTOBER 2, 2018

She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. Jen Zingsheim is a writer and strategic consultant based in New Hampshire. Earlier in her career, Jen worked at Fleishman-Hillard’s St.

Committee 119

Committee Reputation Consultant Guidelines 119

Waxing UnLyrical

JULY 12, 2011

In addition, Jen oversees CustomScoop’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients. Prior to CustomScoop, Jen worked at Fleishman-Hillard’s St. Louis headquarters, and the Missouri Chamber of Commerce and Industry.

Klout 173

Klout Journal Flickr ROI 173

Waxing UnLyrical

JUNE 4, 2014

So which one garnered more interest according to Google trends? The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. It’s a landslide: Community creates results. The Harlem Shake depended on community.

Content 253

Content UGC Community building Hotels 253

Waxing UnLyrical

OCTOBER 7, 2011

In addition, Jen oversees CustomScoop’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients. Prior to CustomScoop, Jen worked at Fleishman-Hillard’s St. Louis headquarters, and the Missouri Chamber of Commerce and Industry. When TweetLevel Visited #MeasurePR.

Influencer 163

Influencer Flickr Analysis Hosting 163

Waxing UnLyrical

NOVEMBER 27, 2012

In addition, Jen oversees the firm’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients. Earlier in her career, Jen worked at Fleishman-Hillard’s St. Louis headquarters, and the Missouri Chamber of Commerce and Industry.

Analysis 198

Analysis Metrics Questions Communities 198

Waxing UnLyrical

JUNE 12, 2011

Alice Pyne, a 15-year-old British girl who has terminal Hodgkin’s lymphoma , has a “bucket list&# that includes being a Twitter trending topic. So I’m going to point you to a few different places to do just that (I hope) this weekend and beyond.

Flickr 180

Flickr Hashtag Trends Organization 180