Dave Fleet

APRIL 14, 2011

As time goes on we’re seeing a rising trend toward social customer support , largely driven by three forces: Companies are observing high-profile brands successfully executing social support programs and want to realize those benefits. Launch a formalized advocacy program.

How To 321

How To System Social Media Management Trends 321

Dave Fleet

FEBRUARY 2, 2011

Stay on top of trends – Identify the thought leaders in your industry and stay on top of trends by listening to what they’re saying. Outbound job hunting – Follow executives at the companies you want to work for and keep your eyes open for job openings.

Twitter 419

Twitter How To Reputation Curation 419

Dave Fleet

FEBRUARY 16, 2016

As it turns out, two other trends piled on top of this: the growth in mobile and – in Ontario, at least– the impact of accessibility-focused legislation – did drive a spike in owned media programs over the last couple of years, as companies shifted some budgets towards those properties. The (actual) year of mobile. Ubiquity of rich media.

Mobile 105

Mobile Trends Loyalty Compete 105

Dave Fleet

JUNE 17, 2010

While this isn’t a surprising trend, the fact that mobile commerce is growing so quickly is somewhat surprising. I’m excited to see how this trend continues over the next few months. According to the company, 20 per cent of US consumers have purchased something from a retailer using their cell phone.

Mobile 304

Mobile Retail Smart Phone iPad 304

Dave Fleet

AUGUST 6, 2013

Kate Knibbs at Digital Trends takes a cynical view, noting, “Looking at Assad’s Instagram account, you’d think he was third cousins with Mother Theresa instead of the son of a dictator, leading one side of an intensely bloody conflict.” Image from SyrianPresidency Instagram account.

Social Media 170

Social Media Instagram Trends Meeting 170

Dave Fleet

FEBRUARY 4, 2016

This is significant, as Twitter was the primary social channel when it came to finding out information (does anyone ever actually go to Facebook to see what’s trending? Twitter is still a force in this space, but the trend is notable. Movement from broadcasting to 1:1 communication.

Social Media 150

Social Media News Trends Eventful 150

Dave Fleet

APRIL 13, 2011

We’ve discussed, many times, the importance of the ongoing trend towards the integration of various communications forms in social media – the fact that you can’t just put “social&# in a bubble and expect it to perform without support from other media.

Case Study 296

Case Study Issues Study Social Media 296

Dave Fleet

NOVEMBER 9, 2016

Sentiment and conversation trends matter. We’ve seen it time and time again in our work, and given the financial state of the industry it’s not likely to be a trend that changes any time soon. Pay attention. Analytics Drives News.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

OCTOBER 14, 2012

I spent countless hours sitting (on a massive exercise ball) in his office, as he did in mine, talking strategies and tactics, the latest online tools and trends, or how to resolve a difficult client situation. Over the next 18 months or so as we worked together, Michael became both a friend and a mentor.

Exercises 419

Exercises Banking Communities Meeting 419

Dave Fleet

JULY 5, 2010

They offer the potential for increased understanding of the latest trends. Not surprisingly, these reports are pretty popular – they possess two desirable attributes: They offer easy-to-digest, soundbite-sized nuggets of information – perfect for short-form media such as Twitter. What does this mean?

Statistics 332

Statistics Study Report Trends 332

Dave Fleet

NOVEMBER 30, 2010

Whenever I get cut up, it seems to be by someone in one (ok, a slight exaggeration, but it’s a very noticeable trend). I don’t want that brand because of the other people who drive them. Whenever I get tailgated, it seems to be someone in one. I also frequently see drivers of that brand weaving aggressively in and out of traffic.

Issues 290

Issues Insurance Education Trends 290

Dave Fleet

MARCH 17, 2011

Decide on the topics you want to learn more about (for me: location-based marketing, influencer identification and marketing in streams – three key trends this year) and focus on them, both in the sessions and outside. Don’t feel that you always have to be in sessions. Conclusion: Worth it.

Content 323

Content Conference Flipboard Meeting 323

Dave Fleet

DECEMBER 4, 2017

Many current trends nod towards the original engagement and connection-focused nature of social media, while keeping business realities top of mind. The ability to connect with people through social channels is clearly still there – and still very much in demand – for individuals. What’s next? Not by a long shot.

Social Media 282

Social Media Platform Communities Advertising 282

Dave Fleet

MAY 25, 2011

based research numbers that help you understand your size and trends against your competition. From my personal go-to toolkit, my data sources could include Google Trends – think search data, similar sites, and geo-demographics. Think of compete numbers as an orange – a U.S. Here’s the post* [link].

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

DECEMBER 31, 2011

These aren’t necessarily trends that are already happening (although I’d like to say they are), but they’re certainly where my head is at and hopefully where others are, too. It’s hard to believe we’re about to tick over to another calendar year.

Social Media 388

Social Media Policies Organization Process 388

Dave Fleet

NOVEMBER 15, 2010

Useful for following a hunch around emerging conversation trends. Radian6′s new ‘quick search’ functionality lets you both filter your existing River of News widgets quickly, and quickly create new widgets from the left-hand sidebar.

Radian6 313

Radian6 Widget Analysis Comparison 313

Dave Fleet

JULY 5, 2010

Indeed, analysts like Altimeter’s Jeremiah Owyang have been commenting on the consolidation trend for a while. The recent spate of acquisitions isn’t surprising to anyone watching the space.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Dave Fleet

FEBRUARY 2, 2012

There’s a dichotomy here, quite possibly because “social media” means different things to different people – plenty of people think of Twitter as a bunch of people talking about their lunch; I think of it as my industry peers discussing trends (and the occasional LOLcat).

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

JUNE 2, 2010

Ok, this maybe me rationalizing a bit, but if I’m going to be on top of my game i think I should have some idea about the latest trends. What’s more, as with the iPhone, the web browsing is a dream compared to my Blackberry. I make a point of it with software; i think it’s important with innovative new hardware too.

iPad 295

iPad Travel Study Upcoming 295

Dave Fleet

SEPTEMBER 29, 2010

Follow these trends; they’re important ones for anyone working in the digital communications space. That’s not a slight on him, but a reflection of the credibility that people can build up in a community that cares about their niche – that’s why sites like Pulse of the Tweeters help to drive things forward a notch.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Dave Fleet

DECEMBER 4, 2017

Many current trends nod towards the original engagement and connection-focused nature of social media, while keeping business realities top of mind. The ability to connect with people through social channels is clearly still there – and still very much in demand – for individuals. What’s next? Not by a long shot.

Social Media 150

Social Media Platform Communities Advertising 150

Dave Fleet

JULY 18, 2011

Online customer support is one of the key trends confronting companies as they embrace social business and look to interact with their consumers online.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

FEBRUARY 15, 2011

Secondly, as outlined in my 2011 trends presentation , search strategies are becoming increasingly important to digital activities – not just from a content development perspective but at a strategic, cross-channel level.

Social Media 318

Social Media Survey Social Graph News 318

Dave Fleet

JANUARY 8, 2023

He also attempts to offer solutions for how to combat these negative trends. Arthur looks at how social media is creating echo chambers and polarizing people, and how it is contributing to the spread of misinformation and hate speech. Biographies. The Storyteller: Tales of Life and Music by Dave Grohl. I’m a huge Foo Fighters fan.

Energy 39

Energy News Issues Social Media 39

Dave Fleet

APRIL 4, 2018

For years I’d work a full day in the office, then go home, read up on trends for a couple of hours and then write for a couple more. That became my passion. I didn’t want to just ‘do’ this stuff, I wanted to be amongst the best in the world at it.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

JANUARY 26, 2021

What do they have in common? As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry.

Privacy 195

Privacy Marketing Data Reputation 195

Dave Fleet

APRIL 4, 2018

For years I’d work a full day in the office, then go home, read up on trends for a couple of hours and then write for a couple more. That became my passion. I didn’t want to just ‘do’ this stuff, I wanted to be amongst the best in the world at it.

Team 34

Team Social Media Training Foursquare 34

Dave Fleet

SEPTEMBER 28, 2012

Essential when it comes to effective research, but not in consuming it for broad communications trends. Thinking of sales – and in this case, just online sales – is narrow-minded. However, I’ve long argued that social media’s strong point isn’t in final point-of-sale, low funnel conversion.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

NOVEMBER 22, 2011

Taking individual pieces of feedback can be useful for illustrative purposes, but unless you’re just looking for ideas to inspire (or to pass the hours and hours of free time you clearly have), you need to step up a level and identify the key trends. Test Your Assumptions.

Conversation 321

Conversation Social Media Aggregator B2B 321

Dave Fleet

JANUARY 27, 2011

Tweet 20 Social Media Business Trends in 2011. This week, I had an opportunity to pull together some of the key social media trends I’m seeing for a presentation at an event in Waterloo. Some of these trends are existing and ongoing; others are new. I grouped the trends into five themes: Silo-busting.

Trends 417

Trends Social Media Curation Reputation 417

Dave Fleet

JANUARY 21, 2021

This trend has only increased in importance over the last two years, and it has reached a clear inflection point in this year’s report, as highlighted by three key data points.

Privacy 397

Privacy Eventful Compete Report 397