Sherrilynne Starkie
OCTOBER 25, 2012
Complete findings from the study can be found in a white paper titled The Social Media Payoff – Establishing the Missing Link Between Social Media and ROI. It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions. Social media in call centres.
Webbiquity SMM
DECEMBER 10, 2013
The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.( Michael Brenner ). eMarketer ).
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ProBlogger
JUNE 6, 2017
WordPress: The Light Traveler Let's visualise your WordPress blog as a celebrity that decides to go on a journey, destination and length unknown. Along that journey our traveler is frequently stopped and asked for autographs. Our well-known traveler carries everything she needs to deliver, pen and white paper, in her backpack.
Waxing UnLyrical
AUGUST 2, 2018
Think ebooks, white papers and even blog posts. When she is not working, she hangs out with her husband and kids, travels, snowboards and laughs as much as possible. Canva is great for this, as it’s a free graphic design tool for non-graphic designers. And long-form content. Create bare-bones lead nurturing emails.
Sprout Social
JULY 1, 2021
The Travel and Hospitality link leads to a page that includes current travel customers, how a company would deliver customer care and testimonials from related brands. The copy is written specifically for someone who works in the travel industry and whose company serves travel customers. Promote the content.
Proactive Report
NOVEMBER 21, 2022
Rosetta Stone had always marketed their language courses to people who wanted to learn another language for practical reasons: doing business in another country or foreign travel. Finding a New Direction. Some people do it just to be considered urbane and cool. Rosetta Stone partnered with AARP to reach this audience.
Firebelly
AUGUST 23, 2012
Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard.
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