Small Business Mavericks

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How Consumers Use Social Networking Sites

Small Business Mavericks

12% research travel offers or holiday destinations. But no matter what industry you’re in, if you can leverage social networks to place your brand in front of the people interested in your type of products, then you stand a reasonable chance of securing new business. 11% follow brands in hopes of receiving special offers.

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Why Might Yelp Want SeatMe?

Small Business Mavericks

Types of companies that could benefit include: Restaurants. Travel companies. Virtually any type of business that allows consumers to set appointments or make reservations could benefit from such a service. Auto rental companies. Doctors and dentists. Various entertainment venues. Bus companies and passenger train services.

Directory 101
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How Facebook Graph Search Will Improve Your Business

Small Business Mavericks

And there are certain types of businesses that will benefit from this in a big way. Travel destinations. That will most definitely help certain types of businesses that often rely on recommendations for acquiring new customers. This is good. These include: Local businesses. Restaurants. Artists, musicians, and authors.

Facebook 105
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5 Offline Ways to Drive Traffic to Your Website

Small Business Mavericks

It could be a Chamber of Commerce event, a business referral exchange service, or any type of business meeting where you’ll meet other local business professionals. You may have to travel, but by developing relationships with people in your industry, you could find great networking opportunities. This is extremely effective.

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Do You Pre-Schedule Social Media Messages?

Small Business Mavericks

I’d say it’s safe to pre-schedule the following types of messages on most social media websites: Recurring messages that you send out on a regular or semi-regular basis. To the extent that pre-scheduling messages allows you to do that, it’s okay to pre-schedule some of your messages. Dated messages.

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What’s A Rich Pin?

Small Business Mavericks

There are three types of Rich Pins. Most likely, you’ll see Rich Pins for books, music, auto and travel categories, and possibly for other categories as well. Pinterest has something new they’re calling Rich Pins. Product Pins – These are great for e-commerce sites or websites with shopping cart items.

Travel 101
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Mobile Advertising Segmentation – Tablets & Smartphones

Small Business Mavericks

Tablets dominate travel and local. You’re likely not targeting your advertising by device type. Here’s a run down of some of the more interesting findings: Smartphones dominate games, social media, communications, productivity apps, news, weather, dating, sports, and shopping. Probably not. If you are, kudos to you.

Mobile 101