Buzz Marketing for Technology

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Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!

Buzz Marketing for Technology

Xbox Support found that people they help on Twitter are far more satisfied than people they help via the call center, not to mention the cost of providing that service is significantly cheaper as well. I see this in my travels talking to Avaya customers about how social media can be integrated into their contact center.

Brands 243
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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Listening for and spotting a customer issue, responding to them and solving their problem in minutes using social media provides an “exceptional customer experience” which also unlocks the beauty of social media and the web in sharing stories of great customer service travel far and wide. Find diehard fans on Twitter, Facebook and LinkedIn.

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How Social Commerce leads to Advocacy Based Marketing (ABM)

Buzz Marketing for Technology

Perhaps they will even offer you and your followers/friends (Twitter/Facebook) a special discount or a peak at the next version before the launch to get the viral buzz going. All of this will lead to a new era of digital commerce in the next 24 months – Are you ready?

Apple 109
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Grow Your Wiki

Buzz Marketing for Technology

Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). simplicity. SlideShare. social media. SocialSoftware. supply chain. technology trends. The Science of Spectroscopy. Trent Reznor. user interface.

Wiki 223
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Directory of Social Networks for Learning Professionals

Buzz Marketing for Technology

LEARNING PROFESSIONALS ON TWITTER. travelling go hand in hand. Life Travel Guide : Finding the best locations in a world as. virtual travels. LEARN TECH NEWS. LEARN TECH LIBRARY. LEARNING TOOLS DIRECTORY. TOP 10 TOOLS LISTS. NEW TOOLS FOR LEARNING CLUB. DIRECTORY OF. DIRECTORY OF SOCIAL NETWORKS FOR. SOCIAL LEARNING.

Directory 205
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Email Dashboard: Information Overload Research Group news wrapup

Buzz Marketing for Technology

Tony Wright worries that "the increasingly personalized infoporn delivered to us through a broadening array of channels (like RSS, alerts, Twitter, Digg, Email, IM, Social Networks and more) is a looming disaster." Reach me by email (deva at clearcontext), twitter (devahaz), or on LinkedIn/Facebook. November 2007. Categories.

Research 100
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Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English

Buzz Marketing for Technology

We love Twitter because its lightweight - its a direct line to part of our community that doesnt require clicking a link in email. Somebody sent me your Twitter video and asked me to follow them. Not so sure about the Twitter thing but at least I know how it works, thanks. Video: Twitter in Plain English 96. Social Video.

Apparel 122