Travel Essentials for Speakers, Authors, and MarComm Pros
JULY 5, 2012
Last week, Shonali Burke wrote a blog post called, “ Travel Essentials for PR Pros…Or What’s in Your Wallet? Because I’m on my 14th straight week of travel (I don’t know how consultants do it), I’ll give you a sneak peak as to what is in my travel bag. So it travels with me for the consuming part of my content day, but not the creation.
The Employee Advantage in Social Media
DECEMBER 15, 2015
Just think about the power in numbers: Employees, as a cumulative group, likely have many more connections than their companies do, leading employee-shared posts to travel 561 percent further than brand-shared posts. By Russ Fradin. Recycling is generally viewed as smart, responsible behavior—except when it occurs on social media. The Employee Advantage. percent drop in turnover.
Four Secrets of Successful Hashtag Marketing
APRIL 28, 2015
Thus #Tweetameet was born creating a user-generated, crowded-sourced travel guide through hashtag marketing. They then worked together to produce and tweet travel tips on the destination using hashtag #tweetameet. The contest worked to not only engage travelers, but also help people learn more about the 120 destinations to which Qatar Airline travels.
How to Create a Call-to-Action for All of Your Content
FEBRUARY 16, 2015
Build Community In my office, we have what we call “the Facebook question of the week.” A few years ago, one of our smarty pants young professionals said to me, You travel the world talking to business owners about how they should use video to engage potential buyers, but we’re not using it. Vistage is a professional development organization for business leaders. Our time equals money.
The Spin Sucks Inquisition: Shonali Burke
FEBRUARY 6, 2015
Or how she met her husband online and he traveled to India to meet her and they got married immediately. By Gini Dietrich If you don’t already know Shonali Burke, this Inquisition will push you over the edge. If you practice communications for a living, you MUST know Shonali Burke ! Like the time we were in New Orleans and we … wait. I can’t tell you that. Hmm… no.
The Eight PR Up-and-Comers
DECEMBER 15, 2014
She has her own business, where she focuses on travel and tourism. By Gini Dietrich. On the eighth day of Christmas, Spin Sucks gave to you… eight PR up-and-comers, seven must-listen podcasts , six communicator gifts , five communications trends , four free webinars , three strategy games , two Crazies secrets , and the PR win of 2014. The Eight PR Up-and-Comers. Liza Butcher.
Nine PR Gifts for the Communicator in Your Life
DECEMBER 17, 2015
Mine has traveled the world with me and has been very, very good to me. By Gini Dietrich. On the ninth day of Christmas, Spin Sucks gave to you…nine PR gifts, eight PR trends , seven PR blogs , six must-watch PR webinars , five PR books , four PR podcasts , three productivity tools , two Spin Sucks Crazy secrets , and the one PR tool you need for 2016. Nine PR Gifts. Evernote Premium.
The Words and Behaviors that Undermine Your Leadership
JUNE 9, 2015
will never forget traveling with our largest client in California eight years ago. By Gini Dietrich. I’ve been fortunate in my career to work with some amazing leaders, both directly and from afar. I’ve also worked with the best leadership coach in all of the land. And, because of Randy, I see certain things in other executives that makes me want to pull my hair out. So sorry.
The Spin Sucks Inquisition: Martin Waxman on Video
DECEMBER 18, 2015
We’ve traveled together (not together, together, but on the same trips). By Gini Dietrich. Welcome to the very last Spin Sucks Inquisition of 2015. Next Friday is Christmas and the Friday after is New Year’s Day so this is it. Can you believe it? have a very special guest on today’s Inquisition. Martin Waxman and I have been friends a looooooong time. On his own blog.
It’s Our Birthday!
SEPTEMBER 15, 2015
Last week, we let the ninth birthday of Spin Sucks quietly pass by for three reasons: 1) I was crazy to launch a blog on the day America changed forever; 2) It was a crazy, hectic travel week and I wanted to be here to chat with all of you; and 3) We were one week away from our free webinar with Michael Smart so we followed our normal schedule. By Gini Dietrich. Our goal? But we all wrote.
The Spin Sucks Inquisition: Sherrilynne Starkie
NOVEMBER 6, 2015
Happy marriage, raised two great kids, traveled widely, successful career. By Gini Dietrich. The very first time I got to hang out with Sherrilynne Starkie —after stalking her for years on Twitter—was when Thornley Fallis invited me to Ottawa to speak and she and her team took me to dinner. We sat outside, on the bank of the river, and chatted like old friends. We shall remedy that today.
Why Content Marketing Fails
MAY 27, 2015
They help you decide where to eat when you’re traveling. By Eleanor Pierce. Before I talk about why content marketing fails, I want to talk about Barbie. Did anyone else get Barbie Magazine as a kid? I did. And it was amazing. It was an explosion of 80s-errific pinks and purples. It boils down to this: Barbie Magazine was basically a bigole ad. Why Barbie Magazine Fails at Content Marketing.
The Spin Sucks Inquisition: Monica Rodgers
JANUARY 30, 2015
Where You Can Find Monica Rodgers You can find Monica on LinkedIn , Google+ , Twitter , YouTube , Quora , and on her blogs, Aubia Communications and Working 2 Live (where she talks about all of the travel she and her husband do…I think they’re up to 30 countries!). By Gini Dietrich I’m going to be fully transparent here: I am not above bribery. Army and later the U.S.
Is the REI Black Friday Announcement Just a PR Stunt?
NOVEMBER 3, 2015
By Gini Dietrich. I’m a week behind the news, but I was traveling last week and didn’t have the brain capacity to write about it when it happened. That said, it’s an important conversation to have, so let’s have it. When REI announced they are going to be closed on Black Friday , it might have been a PR stunt, but it was a brilliant move. How to Define Success.
Five Traits of Future PR Leaders
AUGUST 27, 2015
Real diversity comes from life experience and from having traveled, lived, studied, or worked in different cultures. By Gini Dietrich. I was just taking a gander through my SmartBrief newsletters and came upon The Five Necessary Traits of Future Leaders. Totally something up my alley, I clicked over to Webber Kerr (an executive search firm) to see what they are predicting for the future.
The Five Traits of Great Leaders
OCTOBER 13, 2015
You see them traveling to meet clients. By Gini Dietrich. The Peter principle is a concept in management theory formulated by Laurence J. Peter in which the selection of a candidate for a position is based on the candidate’s performance in their current role, rather than on abilities relevant to the intended role. ” — Wikipedia. This has to change. They can be learned. Empathy.
2015: The Year of Redefining Your Basic Needs
JANUARY 7, 2015
And that lesson in support should travel with us throughout all of our efforts and campaigns. By Laura Petrolino One of the first things every Psychology 101 class on the planet teaches is Maslow’s Pyramid of Basic Needs. It’s also something you find referred to often in many leadership and management texts. The Motivation Hierarchy Maslow’s theory organizes our human needs into a hierarchy.
The Uber Issues Cannot Be Fixed by PR
NOVEMBER 20, 2014
It’s a beautiful thing, particularly if you live in a big city or travel to one. ” It’s also great when you’re traveling because you don’t have to worry about how you’ll get places. By Gini Dietrich Yesterday I spoke at the PRSA Chicago monthly luncheon. It was awesome because I was in my own hometown (yay!) and I was among my peeps. What is Uber?
Provide a Successful Customer Experience in Times of Crisis
OCTOBER 26, 2015
To travel is to encounter travel mishap. And that’s why organizations can define themselves—in good ways and bad—based on the customer experience management they provide during times of travel chaos. As I told Gini Dietrich , sometimes it’s nice to have bad travel luck, if only because everyone treats you like a princess. By Laura Petrolino. It won’t happen.
Seven Steps to Dealing with Critics
FEBRUARY 17, 2015
One week, in the middle of all of this, the CEO and I were traveling to a conference together. By Gini Dietrich. company of 70 assisted-living and retirement homes in the Midwest hired us a few years ago to see if social media could help them communicate with the children of their residents. . Then friends, families, and other residents could vote on the winner for each specific community.
How to Build Great Relationships in Business and in Life
OCTOBER 28, 2015
have a traveling writer friend who sends postcards to her friends and clients from every city she visits while she’s making her rounds. By Norma Maxwell. Gini Dietrich stole my post idea when she wrote Ten Ways to Treat Media Relations Like Dating. Okay, not really, but you might notice a couple of parallels. Because relationships are the thing in business and in life. Fantastic!
How to Get Creative with Influencer Marketing
FEBRUARY 24, 2015
Case in point: The Well Travelled series from Herschel Supply showcases the work of photographers traveling the world with their bags. By Lauren Jung According to recent studies, 74 percent of global marketers will use influencer marketing as part of their marketing strategy in the next 12 months. Here’s how to stand out from the crowd with your influencer marketing campaigns.
The #pitchPRomise: Evolve Your Media Relations Efforts
NOVEMBER 10, 2015
would come back from business travel to stacks and stacks of magazines and newspapers sitting on my desk. By Gini Dietrich. often tell the story of how, when I started my career, we had the big, green Bacons books in the agency library. Because there weren’t copies for all 200+ of us, you would check them out of the library, copy the pages you needed, and check them back in. Easier.
How Social PR Disrupts the Status Quo
NOVEMBER 11, 2015
Bear in mind that the opening General Assembly was on Sunday, so late last week were travel days for most. By Shonali Burke. I’ve just returned from the PRSA annual conference in Atlanta (it was awesome!). Given that this is one of the industry’s biggest conferences of the year, you’d think people would be more prepared for it, right? Wrong. Did I forget an appointment? Dammit!). Puppies??
How to Use a Reverse Message Strategy
MARCH 18, 2015
This is especially critical in our digital world where messages are seen from many platforms (online and off) and consumers often travel through several different pathways to get to your brand. By Laura Petrolino. We all know an effective message strategy is key to communicating with your target audience in a way that matters. And I also always add a fifth C: Consistency. ” The result?
A Fantastic Starbucks Customer Experience Story
OCTOBER 30, 2012
But one particular morning in June, after a few weeks of crazy travel, I asked him to upsize me to a grande. I have a great story to tell you. It’s one of fantastic customer service from a brand we all know and love: Starbucks. Most of you know I had a craaaaazy summer. I was on the road for 25 weeks straight. To say I was exhausted is putting it mildly. Then, after three U.S.
The Spin Sucks Inquisition: Ces Guerra
OCTOBER 17, 2014
HUGE LSU fan, cyclist, traveler, skier, author, and hilarious guy, we became fast friends. By Gini Dietrich Back in the early days of Twitter (when it was still fun), I met Ces Guerra. remember he sent me a copy of his first book— Pill Pushers —and wrote a nice note inside. At the time, authors didn’t send me books. It was amazing! Publishing Pill Pushers under my own name.
SlideBatch: A Super Cool New PR Tool
OCTOBER 20, 2014
You also can install the Chrome extension to add content to your batch as you travel the web. By Gini Dietrich At Content Marketing World in Cleveland, I had the opportunity to meet Paul Shirer , the founder of SlideBatch. then had lunch with Paul and Ed Mayuga in Boston at the MarketingProfs B2B Summit and learned more about this cool new tool. I was expecting it to be just another thing that I would feel uncomfortable when they asked me what I thought, but I was blown away. It’s super cool and it has huge benefits for a PR pro. What is SlideBatch? It’s all ready for you.
Join Fred Cook for a Special Author Q&A Today
JULY 15, 2015
Why traveling abroad—especially to work, if only for a year—helps you your entire career. By Gini Dietrich. Fred Cook is the CEO of Golin (formerly know as GolinHarris). He is, what you might consider, a big deal. For any of you who have spent any time in agency life, you know he’s a whale in our industry. first met Fred in the early days of my blogging career at a PRSA event.
How to Structure a Successful Planning Session
NOVEMBER 11, 2014
also recommend having everyone travel together, if possible. By Jess Ostroff No one likes meetings. That’s because they’re overused and inefficient. But, what if you overcame the fear of meetings and created an environment for a planning session that your employees would actually be excited about? That’s what I attempted last month. And I think it actually worked. Please. What’s Next?
How to Pitch Editors Perfectly Every Time
MARCH 3, 2015
Travel Editors Travel editors are looking to offer their readers unique guides to certain areas, so be sure to offer something unexpected or fascinating. When you pitch editors : Include a personal connection and a spotlight on travel tips. By Andrea Lehr Wondering how to pitch editors? How do you know which are worth pitching ? PR Writing: Seven AP Style Rules to Know.
How Successful People Spend the First Hour of their Day
AUGUST 29, 2012
or later and I did a ton of travel with clients that didn’t get counted in that extra 15 minutes I felt like I had to use for sleeping instead of getting to work on time. Mitch Joel does a nice roundup of articles on his blog every weekend. Unlike Gin and Topics , though, his are serious and very informative. The First Hour of the Day. Guess how most do not start their days?
Responding (Or Not) to Blog Comments
JUNE 19, 2012
Earlier this year, I traveled to Norway to share a stage with Mitch Joel , Valeria Maltoni , Chris Brogan , and Maggie Fox. Sure, I have some days that I’m traveling or swamped with meetings and I can’t check on the blog throughout the day. During our stay there, we ended up having a conversation about blog comments and replying to them. You see, he writes to write.
Caught in the Busy Trap: Is it Making Us Less Productive?
JULY 9, 2012
Sure, my travel schedule still impedes my social life (five more weeks!), but overall I’m not getting caught in the busy trap. A couple of weeks ago, the New York Times had a great OpEd about how busy we are. Kreider said, “This is the special event. I’m inviting you to go with me.” How many of you fall into this trap? ” The Busy Trap. danced. laughed. NOTHING.
The End of the Open Office Honeymoon
JUNE 18, 2015
Plenty of other things besides noise can travel freely through the open office air. By Reed Parker. The cubicle is the notorious symbol of office environment oppression: A cage of carpeted gray walls that suck the life out of any Dilbert comic or family vacation photo that you pin to it. This would be great if you were a cat.”. Open to Having Personal Space Invaded. Now get out.). Who knew?
Four Ways to Break the Overservice Habit
SEPTEMBER 11, 2012
Instead, Michael Stern and I traveled the country, setting up tents, lugging boxes of juice around, and providing little cups of juice to hundreds of thousands of tourist. I was super buff that year because those boxes were heavy. Perhaps it was our way of healing; letting life go on. Learning the Business. also was very tan from being outside every day. Overservicing Clients.
Six Tips to Improve Business Innovation
APRIL 2, 2015
It’s in that space—the road less traveled—that the best ideas can flourish. By Chris Bye. When it comes to business today, it seems business innovation is the buzziest word around. Everyone wants to be an innovator, a thought leader, a market disruptor. Everyone wants to push forward business innovation and be know for being trailblazers in their industry. Treat Customers Like Friends.
Marketing in the Round is Here!
MAY 14, 2012
If you want us to come speak at your event, buy 600 books this week and cover our travel, and we’ll come visit! Last May, I was in New York for BlogWorld and I met Geoff Livingston , for the first time in person, to discuss writing a book together. It was a sunny day and we stopped for bruschetta and wine while we discussed this crazy idea. The stars were all aligned. Trust me. Buy it.
Four Step Process to Create an Integrated Marketing Campaign
JUNE 13, 2012
How can sales network with customers and prospects before they attend a trade show or travel to a new city? I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years. We’ve seen more technological advances in the past five years than we’ve seen in the last 50 combined. Then we added websites and email marketing.
Skin in the Game and the Art of the Next Step
FEBRUARY 4, 2015
The Advance All too often, after you send your key findings or, even worse, a full proposal, the prospect goes quiet. “I’ll be travelling. I’ll get back to you in a couple of weeks.” By Jack Vincent When Warren Buffet coined the phrase “skin in the game,” he probably wasn’t thinking about romance. But stick with me here. ” And then you’re in chase mode.
Fight or Flight: Responding to a PR Crisis
DECEMBER 10, 2014
This example can be seen in various case studies from the past few years; BP’s reaction to the oil spill , Jet Blue leaving travellers stranded , and many others. By Stacey Hood. From the dawn of man, the instinct to survive has been strong in all of us. We either confront things head on (fight) or avoid/ignore them (flight). We occasionally do both, depending on the circumstances. Clever.
How to Use Traction for Business Planning
NOVEMBER 3, 2014
And when you’re reacting to every client request, thinking on your toes, being creative on the fly, writing books, traveling the world speaking, and tweeting, you don’t have time to get them out of your head. By Gini Dietrich The theme on Spin Sucks this month is planning ( Lindsay Bell has more on that for you tomorrow afternoon) and I could not be more excited! Yep again.)
Women Can’t Have it All? Change the Conversation!
JULY 17, 2012
travel for work. A ton. think I’m on my 15th week in a row of travel…with another eight to go before I spend one full week at home. The number of self-employed women has been on a steady increase during the past 30 years. Women are starting new firms at twice the rate of all other businesses. Female-owned firms number 9.1 million, or nearly 40 percent of all U.S. love men.