Small Business Mavericks

Trending Sources

5 Questions To Answer On Your About Page

Small Business Mavericks

If you travel to your customer’s location to perform a service, is there a limit to how far you’ll travel? When you wrote your About page , did you have a specific strategy or did you just “wing” it? If you aren’t satisfied with the content on your About page, ask yourself why you wrote it. Ask yourself what you expect your customers to get out of it. The truth is, your About page isn’t really about you at all. It’s about what your customers expect to get from a business like yours. What year did your business start? Don’t be shy.

What Is A Heat Map?

Small Business Mavericks

It can show you where the most mouse movements occur, which indicates where users’ eyeballs travel, and even which links are clicked on the most. If you are new to Internet marketing or website development, or you just simply have stuck to the basics, then you might wonder what a heat map is and how it can help you improve your website and lead to greater revenues. Even increase your ROI. heat map, in simple terms, is a graphic picture of your website traffic and what that traffic does on each page of your website. What does that tell you? What’s that tell you?

How Consumers Use Social Networking Sites

Small Business Mavericks

12% research travel offers or holiday destinations. A study carried out by Sensis shows how consumers are using social networks. Here are some of the findings: 12% research products they’re interested in purchasing. 11% follow brands in hopes of receiving special offers. 15% follow or search for information on specific brands. Of course, most people are using the social networks for personal reasons, but you should pay attention to these numbers. So what industries are represented? Clothing/fashion = 42% consumer researchers. Electrical goods = 39%. Home furnishings = 28%.

5 Offline Ways to Drive Traffic to Your Website

Small Business Mavericks

You may have to travel, but by developing relationships with people in your industry, you could find great networking opportunities. Looking for ways to drive traffic to your website that don’t involve social media, pay-per-click advertising, or search engine optimization? Have you tried any of these offline marketing techniques? Networking – Offline networking still works. Find a networking event in your area and attend at least one meeting. Another take on this is to find a niche industry event that meets anywhere. If possible, get a speaking gig at a networking event.

Small Businesses – How To Help Them

Small Business Mavericks

They may very well see something they want and will get it there before traveling on. Did you know there are an estimated 21.5 million small businesses in the United States? Those same small businesses contribute 44% of all business in the United States. This is phenomenal. One would think it would be less than that simply because of the large corporations. It just goes to show you that small businesses are favored among the citizens of the United States. It would be nice if banks would favor small businesses over large corporations when it comes to lending money.

Social Media: The New Word Of Mouth

Small Business Mavericks

Word of mouth advertising is essential, but in the future that word of mouth will travel via social media. It will travel near and far. A new study shows that small business owners recognize the value of word of mouth advertising, but they don’t see a need for social media. Perhaps SMBs are not aware that social media is the new word of mouth. Let’s face it, we live in a world where the Yellow Pages are used less and less often. People now conduct their searches for local businesses online. Looking for real estate? They start online. Want to buy a car? Less than ten?

SEO Made Simple – And It Really Can Be Simple

Small Business Mavericks

Search engines will often only travel three or four links deep into a website. Search engine optimization (or SEO) is often made out to be some strange and scary beast that only professionals dare go near. In reality, SEO is a tame beast. In fact, it’s a beast that you have a lot of control over. Sure, once you get past the basics, SEO can be time consuming, and perhaps even frustrating at times, but in reality, it’s still a simple concept. For a web site to rank well, it’s necessary to understand what goes into the ranking process.

Google Trends Adds Top Charts Lists

Small Business Mavericks

Top Charts places them all in 6 primary category labels, which are Business & Politics, Entertainment, Nature & Science, Shopping, Sports, and Travel & Leisure. Just in case you need a new search tool, Google has added one. It’s called Top Charts and it’s a part of the Google Trends project. Top Charts allows you to search for the top searches in a variety of categories by region and by month. It goes back to January 2004. Categories you can view top searches for include: Actors. Animals. Athletes. Actors. Baseball Players. Baseball Teams. Basketball Players.

Why You Should Not Give Up On E-mail Marketing

Small Business Mavericks

For e-mail engagement, the lodging and travel sector leads the way with a 56.7% In August, Smart Insights published some statistics on e-mail marketing for various sectors within the UK and U.S. markets. You’ll find these insights useful, but more importantly, they say something about how important e-mail marketing really is. Let’s take a look at some of the stats: Of 46 business sectors, e-mail open rates range from 13.9% to 29.4%. The top three sectors for open rates include Hobbies, Arts & Artists, and Photo and Video. unique open rate. mail marketing that. Which U.S.

Who Uses Bing? Make Sure They Can See You

Small Business Mavericks

Automotive searches, education, telcom, travel, business & finance tend to be favored searches on Bing. Bing is the second most popular search engine, and according to a recent article on Search Engine Journal, Bing tends to be preferred by certain parts of the market. If those Bing-users are in your target market, you should look at Albert Costill’s 10 Ways to Optimize a Website for Bing. Who Are These People? Bing and Yahoo tend to be favored by specific demographics: slightly more women than men. households with children. households with incomes over $75,000.

Don’t Overlook What Only Your Business Can Do

Small Business Mavericks

Time zones are a symptom of modern technology because when you didn’t travel fast, you didn’t need to have them. Online Social media marketing tends to have a global outlook, but it is built on a local foundation. With today’s technology, kids in Guam videochat with moms in Pennsylvania for Mother’s Day, even though Guam had that holiday the day before they spoke. That is pretty overwhelming if you think about it too hard. Guam is 14 hours ahead of the mainland US so they have a motto: America’s Day Starts Here.

Pinterest Is Getting More Interesting

Small Business Mavericks

Travel. As if the fast growing social media site Pinterest wasn’t interesting, they’ve recently added a new feature to make it more so. They’re calling it Interests. It’s a simple concept, really. And it sort of makes you wonder why they’re just now getting around to adding it to the site. The idea is to provide broad categories for users to place their pins. In addition to finding pins by following people and boards, you can now follow these generally broad interests. Categories include: Videos. Animals. Celebrities. DIY & Crafts. Education. Gardening.

Do You Pre-Schedule Social Media Messages?

Small Business Mavericks

In essence, anything that MUST be posted by a certain date or time can be pre-scheduled if you think you’ll forget, you might be traveling, or there is a chance the message won’t get posted. As more and more small business owners take up social media marketing , applications have been developed to make that process easier. Some of those applications have features that allow you to pre-schedule your messages for various social media outlets. There’s nothing wrong with using these pre-scheduling features as long as you don’t come to rely on them. Dated messages.

Mobile Advertising Segmentation – Tablets & Smartphones

Small Business Mavericks

Tablets dominate travel and local. Cynthia Boris at Marketing Pilgrim reveals some interesting tidbits about tablets and smartphones regarding mobile advertising click-throughs. Here’s a run down of some of the more interesting findings: Smartphones dominate games, social media, communications, productivity apps, news, weather, dating, sports, and shopping. Tablets have a slight edge on books and reference materials. Running neck and neck, smartphones have a slight edge on music and entertainment. So now for the million dollar question: What are marketers to make of this?

Why Might Yelp Want SeatMe?

Small Business Mavericks

Travel companies. Large companies often acquire smaller companies because they want access to the technology, or they want the personnel involved with the company due to its talent. Another reason larger companies often acquire smaller companies is because they are planning to start offering a similar service. It’s easier to move into a business niche by acquiring a company already there than it is to start from scratch. So why might Yelp be interested in SeatMe ? This, to me, says it all. Right now, the company offers advertising services for small businesses. Hotels. B&Bs.

What’s A Rich Pin?

Small Business Mavericks

Most likely, you’ll see Rich Pins for books, music, auto and travel categories, and possibly for other categories as well. Pinterest has something new they’re calling Rich Pins. These are pins that you can add to your website that will give additional information to people who see your pins on Pinterest. There are three types of Rich Pins. Product Pins – These are great for e-commerce sites or websites with shopping cart items. You add information like price and availability to your product pins, which can lead to more traffic and more conversions on your website.

How Facebook Graph Search Will Improve Your Business

Small Business Mavericks

Travel destinations. A few days ago, Facebook introduced Graph Search. You can sign up here. With Graph Search, Facebook users will be able to search and find business recommendations from their friends. This is good. And there are certain types of businesses that will benefit from this in a big way. These include: Local businesses. Restaurants. Artists, musicians, and authors. Any business where a recommendation might be expected. Picture a young lady planning a wedding. She needs a wedding photographer. Who will she ask? Where will she go for a recommendation? Her friends?

Social Media and Travel

Social Media Marketing

It means that more of us are doing things on the web (or mobile web, as the case may be) while we're on the go, and there are certain things those of us in the digital world look for when we travel - at least with regard to infrastructure. JetBlue made a name for itself in the social media space after a difficult travel situation thanks to severe winter weather in 2007. Thanks, Delta!

Travel Essentials for Speakers, Authors, and MarComm Pros

Spin Sucks

Last week, Shonali Burke wrote a blog post called, “ Travel Essentials for PR Pros…Or What’s in Your Wallet? Because I’m on my 14th straight week of travel (I don’t know how consultants do it), I’ll give you a sneak peak as to what is in my travel bag. So it travels with me for the consuming part of my content day, but not the creation.

46 Travel Tools to Optimize Your Next Vacation

Convince & Convert

As we bathe in the memory of friends, family and BBQ over this week’s Memorial Day holiday, our minds are now tuned up and ready to hit our favorite travel season – summer. While there are literally thousands of online tools and apps to help you plan the perfect retreat, here’s my top 46 list I hope will make your travel season one that’s effortless, fun and filled with great memories.

The New Business Traveler

Twist Image

While it's nice to think that Skype , WebEx or Facetime removes the need for business travel, nothing could be further from the truth. The thing is, that technology can now enhance the business travel experience. As brutal as travel is (and, as a Super Elite member, I can tell you that the road is hard, cold and miserable), it has changed dramatically over the years. Yes, the post 9/11 travel experience is tougher - longer lines, rules and limitations, etc, but for most businesses, it is a necessity. If I have to travel for more than five nights for business?

3 Common Sense Tips for Holiday Travel (Stay N Abroad)

Stay N' Alive

With many of us hitting the road and the skies during the next week, here are a few common sense tips to make traveling a little easier. social tips Travel holidaysTip #1--Check the Weather This should be obvious, but many of us get so locked into our plans we forget to take the weather into consideration. The consequence--he was stranded on a shutdown 1-80 in Wyoming.

Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

Seems the Scripps Networks Interactive  brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. Diva Marketing : Before we dive into how you’re using social media to support the Travel Channel pilot for your pilot of  Deep Fried America , let’s set the stage for the peeps in our community who may not now But are soon to be (!)

5 Events for Busy Entrepreneurs Who Love Traveling

Idaconcpts

No matter where your travels take you, you’re in the vicinity of colleagues interested in exchanging ideas, conversation and insight; here are five events for busy entrepreneurs who love traveling : 1. San Francisco World Travelers. Photo Credit: SavorTheSuccess.com. London International Meetup Group. Feel free to book an accomodation using HolidayApartments.net. 2.

5 Events for Busy Entrepreneurs Who Love Traveling

Idaconcpts

No matter where your travels take you, you’re in the vicinity of colleagues interested in exchanging ideas, conversation and insight; here are five events for busy entrepreneurs who love traveling : 1. San Francisco World Travelers. Photo Credit: SavorTheSuccess.com. London International Meetup Group. Feel free to book an accomodation using HolidayApartments.net. 2.

The Best Piece Of Business Travel Advice

Twist Image

The fundamental difference in my travel (when compared to many other businesspeople who have to travel) is that I travel so many miles, because I refuse to stay out on the road for anything beyond a day (or two, if it''s absolutely essential). Most people want to know the best tips and tricks for business travel. keep a separate set of toiletries for travel, so that I don''t have to constantly pack and unpack stuff like a toothbrush or floss. The best piece of business travel advice is this: if the opportunity is in front of you, take it. travel.

4 Apps For the World Traveler

Firebelly

Next Spring I will be traveling to Sydney, Australia to study abroad for 5 months. The app will take all travel confirmation emails and organize it for you. For many of these apps you use for traveling you are obviously going to want wi-fi so you don’t get charged with major fines from your cell phone company. WhatsApp. This app allows you to text any smartphone user.

#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s  2012 list of Traveler’s Choice Destinations. billion the city invested to welcome over 1.5 million soccer fans back in 2010. Locals?

The Best Piece Of Business Travel Advice

Twist Image

I use one particular technique/tactic that makes business travel all that much more palpable. The most frequent question I get asked is how I cope with travelling so much. The truth is that I don't feel like I'm away from home or the Twist Image offices all that much because my frequency of travel is mostly due to my desire to race back home as quickly as possible. But, that's not the best piece of business travel advice I can offer you. What's the best piece of business travel advice that you have? air travel. business travel. travel.

Why You Should NOT Start a Travel Blog

ProBlogger

This is a guest contribution from travel blogger Chris Appleford. From the moment we made the decision to sell everything we own and travel the world indefinitely, we wanted to have our own travel blog. Everyone who starts a travel blog will tell you they’re “doing it to keep their friends and family back home up to speed with what adventures they’ve been getting up to”.

Marketing, Time Travel and Dr Who

Engaging Brand

It strikes me that it is an example of the power of time travel in marketing! Photo's are the ultimate time travel accessory. Photo's therefore are like the ultimate Dr Who time travel box. It is not whether you are in the photo, it is whether the photo triggers the time travel. Marketing Social Media dr who time travel social media marketing pinterest

Lessons Learned From the Traveling iPhone

Waxing UnLyrical

So heavy of heart, frantic of furrowed brow, and voluminously vexed, I made my way to the hotel shuttle that was waiting to cart me to a Hilton-full of traveling Orgonians (that’s not a typo, that’s how they pronounce “Oregonians,&# ask Mo Sherifdeen ). You know how I told you I was out in Eugene, Ore., earlier this week ? It was a dramatic trip in more ways than one.

Travel Essentials for PR Pros, Or: What’s In Your Wallet?

Waxing UnLyrical

For those of you in the U.S., we’re approaching the height of summer vacations and travel. For those of you not in the U.S., we’re approaching the height of summer vacations and travel (unless you’re in the “other” hemisphere,” in which case you’re shivering your timbers off, and Jamie Garantziotis is going to have to take care of you).

Mobile Internet: Does Your Content Travel Well?

Social Marketing Forum

One of the most attractive things about smartphones is their ability to provide connectivity on the road – in fact, that’s the most attractive thing about them in my opinion. However, that use is still heaviest among the early adopters or “power users” and it’s not always smooth surfing and latte all around for them. Mobile Research mobile internet mobile marketing user experience

4 Technology Conferences to Create Your Traveling Schedule for 2013

Idaconcpts

Whether you work in an industry where technology plays a major role, or you simply like keeping up on what the wonders of scientific endeavor have whipped up for us this year, get ready to hit the road all year long with these four technology conferences (and also these four conferences on social media ) to create your traveling schedule for 2013: 1. Consumer Electronics Show (CES) 2013.

How Content Travels and Works in Social: Stories and People

Social Marketing Forum

We ended up mailing and when talking about how he found me, it seemed that the digital journey he travelled to find and contact me was longer than what I could see and logically conclude. This is how content is found and travels: in the most amazing and networked ways you can imagine. Stories travel, not content. However, content in a social context is about more than that.

For Travel Destinations: Working Well with Bloggers

Bare Feet Studios

Here’s how you can interact with New Media Artists, aka Travel Bloggers: * Introduce yourself on Twitter and their blogs ; interact with questions and suggestions for their visit. HowTo News Social Media #SBOSM barefeetstudios bloggers engagement hawaii smcjournal smcobserver tourism travel visitlanaiI am producing a social media marketing campaign for the island of Lānaʻi, here in Hawaii. It is a rather unique concept, a “New Media Artist-in-Residence&# Program. Program Overview. Working with New Media. They want to engage with you and other local people.

Remember Where You Came From When Traveling Social Media

Diva Marketing Blog

One of my all time favorite things to do is walk-the-beach in the morning. (I also like to walk-the-city.). A few weeks ago I was visiting my family in Massachusetts. Lucky me that my cousins have a beautiful home a block from the ocean. . Welcome to our world.". As artist Maria Kalman says, " Wonderful things happen when the brain is empty.". That's where it can get tricky. Walking Just asking.

Travelers Are My Biggest Complaint?

Spin Sucks

This Thanksgiving I’m not thankful for holiday travelers.  Did you read this report on CNN ?  It is so true.  It’s not the delays, the incompetent attendants, or the cramped airplane seats that annoy me; it’s other travelers! Although we won’t reach the $30,000 goal by next Tuesday, it is obvious every $10 donation counts. Malaria kills 2,200 children in Africa every day.

Four Tips for Bloggers Who Want to Work with the Travel Industry

ProBlogger

People are attracted to travel blogging for a lot of reasons. Still others are attracted to the niche travel blogoshpere for the sheer love of travel, and any partnerships with the travel industry are a bonus. While it is possible for a successful travel blogger to participate in media trips, the way we interact with the travel industry is key to our long-term success. After all, many of us operate our travel blog just like any other blog: it’s a business and the relationships we make with industry are not just important, they’re vital. Period.

How to Use Social Media to Plan Your Next Vacation

Ignite Social Media

Well since that isn’t possible yet the travel industry is trying it’s best to make it faster, easier and worry free to plan your next vacation. Plus, by creating a travel board for each destination, it helps you keep in mind all of the things you want to do, see and eat on your vacation. It’ll also give you cost efficient ways to travel to your dream destination. It is!

Turkish Airlines Video Ad Tops 100 Million Views

The Realtime Report

It takes the prize as the most-viewed travel ad in 2012 — even beating out Air New Zealand’s ‘Hobbit-themed’ safety briefing, which logged over 10 million views ( Skift ).  To top it off, the ad was the fourth most-viral ad in 2012, following Kony, Red Bull’s Stratos and Angry Birds Space.

Facebook’s New Ad Products for Brick-and-Mortar Retailers

SocialTimes Facebook

Store locator allows Facebook users to quickly access a map displaying the locations of a retailer’s physical store locations, as well as information including address, hours, phone number, website and estimated travel time to reach those stores. Without leaving the ad or app, they can view the address, hours, phone number, website and estimated travel time for each store.

31.19 μs: 514.0 ns, 11.28 μs, 47.00 ns 122.6 ms: 111.0 μs, 1.695 ms, 120.0 ms