Robert Frost suggested we take the road less traveled. If you noticed a hundred dollar bill on the sidewalk would you ignore it because its discovery was unexpected? It seems crazy, but that is what many of us do because we are too attached to our plans. As a result, we miss the easiest opportunities of all – those right front of us. Last week I opened an email, viewed the short video within it, and then picked up the phone to call the sender who had previously hired me. We had an interesting discussion that led to a referral and another discussion, and that led to another. MORE >>

  Because we are so busy traveling in our minds between new ideas that we fail to get the job done.   Because we are so busy traveling in our minds between new ideas that we fail to get the job done. Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « 7 Reasons Why Students Should Be Blogging | Main | The Voice of Your Blog » March 25, 2010 Is Social Media a Left or Right Brain Activity? You guessed correctly - it's both.   And few of us are proficient at both.  MORE >>

Yesterday I spoke to a group of travel and tourism professionals. You cannot have a social media strategy without a content strategy. . This is a profound statement that I will freely admit to having borrowed because I cannot readily identify the source. Nevertheless, I am going to run with it because it is true. Traditional Marketing. understand traditional marketing. This is what I was trained in while earning my MBA, and what I practiced for 30 years after that. Traditional marketers have historically promoted the features of their products. Social media helps us to share content. MORE >>

The details will change as the story travels, but for the most part the core message will be delivered and received. One of your primary goals with social media is to get people talking about your business. While this is an admirable goal, it’s one that is not easily accomplished. Get People Talking About Your Business. There are a number of ways to get people talking, and if mainstream media is any indication, what is controversial or polarizing tends to generate the most discussion. Is that what you want for your brand? Stories! This is where many digital marketers fail. MORE >>

They can manage their budget by saving on travel expenses. Location and real-time social search promise to be the two most relevant criteria for engaging with most small businesses. Consumers want to know what is happening now as it pertains to their current location -  and hyperlocal search applications such as Fwix are bringing that content to their mobile devices. Click Images to Enlarge. Hyperlocal and Places. That community, incidentally, could be defined as narrowly as one neighborhood subdivision or a central business district. Get on the Map. Location and Social Search. MORE >>