Adam Sherk

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Mobile Visits Account for 40% of All Traffic for Publishers

Adam Sherk

Travel 32%. Here are the averages for each category: Category Average Mobile Traffic (May-Oct 2014). Entertainment 52%. Health 50%. Fashion and Beauty 42%. Home and Lifestyle 39%. Sports 38%. An added note is that sites with a younger demographic tended to have a higher mobile percentage.

Mobile 164
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Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?

Adam Sherk

Travel 30,622 1,457. Travel 49,431 1,586. Average Links Average Linked Pages. Food 612,238 12,886. Home 602,439 6,464. Fashion & Beauty 99,050 3,455. Entertainment 59,292 3,682. News & Tech 50,690 4,267. Health 46,516 1,593. Sports 6,687 1,500. ALL 201,648 4,418. Links Linked Pages. Food 1,721,953 23,454. Home 2,220,913 19,242.

Survey 166
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29% of the Top 500 Google+ Pages are News and Content Sites

Adam Sherk

6 Travel Channel 26 3,335,575. PagesRank Reported followers. as of 12/3/13. 1 The Economist 8 4,632,772. 2 National Geographic 9 4,567,736. 3 TIME 10 4,097,452. 4 ESPN 12 4,001,707. 5 MTV 23 3,448,571. 7 BBC News 27 3,315,935. 8 Food Network 28 3,235,697. 9 TechCrunch 37 3,023,175. 10 Epicurious 49 2,695,448. 12 FashionTV 52 2,557,690.

News 161
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Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

Foursquare users in Vancouver will have access to reviews, tips and recommendations provided by NYT travel and entertainment writers. UPDATE: A few days after I posted this The New York Times and Foursquare launched partnership for the Winter Olympics. Check out The New York Times page on Foursquare to see it in action.

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Why the News Business Isn't Profitable

Adam Sherk

The company has remade itself into a new era media firm by eliminating a lot of the overhead associated with producing content — via Seed.com — and focusing on topics that are more commercial in nature — travel, finance, auto, etc — rather than news.

News 121