Mobile Visits Account for 40% of All Traffic for Publishers
Adam Sherk
NOVEMBER 11, 2014
Travel 32%. Here are the averages for each category: Category Average Mobile Traffic (May-Oct 2014). Entertainment 52%. Health 50%. Fashion and Beauty 42%. Home and Lifestyle 39%. Sports 38%. An added note is that sites with a younger demographic tended to have a higher mobile percentage.
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