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| || | ADAM SHERK
DECEMBER 3, 2013 [Travel] 29% of the Top 500 Google+ Pages are News and Content Sites
Travel Channel 26 3,335,575. 'Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. The point being that Google+ does indeed offer good opportunities for audience development, engagement and content promotion. Here is the breakdown: Top 500: 29% (145). Top 100: 28% (28). Top 50: 22% (11). Top 10: 30% (3).
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| | ADAM SHERK
SEPTEMBER 10, 2010 [Travel] Why the News Business Isn't Profitable
The company has remade itself into a new era media firm by eliminating a lot of the overhead associated with producing content — via Seed.com — and focusing on topics that are more commercial in nature — travel, finance, auto, etc — rather than news. I’ve been through the book and it’s a good read; for more information check out GoogleyLessons.com.
| | ADAM SHERK
FEBRUARY 9, 2010 [Travel] Foursquare and The New York Times Archive Would Be a Great Match
Foursquare users in Vancouver will have access to reviews, tips and recommendations provided by NYT travel and entertainment writers. The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that exists. Metro will provide Foursquare with location-specific editorial content such as reviews, tips and articles on points of interest.
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