Sherrilynne Starkie

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Writing tricks for content marketers

Sherrilynne Starkie

There are SEO tools, such as Yoast, which can keep writers on track with keyword use, without having to divert too much energy away from creativity. 7 WordPress SEO Tips for Non-Techie Bloggers. This not only will simplify the narrative making it a stronger story, keywords used too often can be penalized by search engines.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

This includes best practices, strategy, online tools and platforms, content formats, and more. Consultants use content management systems (CMS) such as WordPress or Drupal to publish without web support. Few companies outsource all social media activity to agencies or consultants.

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Must have graphic design skills for social media consultants

Sherrilynne Starkie

No one expects a social media consultant to be a graphic designer or web developer, but having experience in using website content management systems (CMS) such as WordPress or Drupal is important. There’s a whole range of additional online tools that a good social media consultant can use to develop visual content.