Josh S Peters

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Check Google adwords tools and trends to find the search terms used most by your consumer and your competitor’s consumer. Talk to your front line employees, sales reps, and data collected from social listening tools to create content your customers want and need. and how they use / consume information on them. when possible.

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HOW TO: Build your own link shortener | Shuaism

Josh S Peters

This works as a subtle promotion tool for my blog and hopefully helps build value through everything I share (including my own content). It will even autotweet out your new blog entries with the shortened URL and predetermined hashtags as soon as you post a blog.

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The GAP, ROI, and Awareness

Josh S Peters

Heck, even their campaign URL ( [link] ) just redirects to their FaceBook group. Remember, just like any metric ROI is a tool. Josh Peters Social Media ROI is no different than the way you'd measure ROI while other marketing tools like PPC, or media buys and it's only a pertinent measurement when your goal is financially based.

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HOW TO: Move a WordPress blog from one domain to another

Josh S Peters

If you don’t have them already, setup a Google Analytics and Google Webmaster Tools accounts. Google XML Sitemap – Automatically creates an XML sitemap that you can submit to Google Webmaster Tools. On your old blog go to Tools -> Export and export all of your blog posts. Have a Drink. Do this right away.

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