Waxing UnLyrical

APRIL 23, 2013

Twitter and Facebook both contain plenty of fake followers. Web Pro News states that more than 27% of the top ten Twitter accounts’ followers are fake. I have heard a lot of talk about Twitter’s use as a conversation tool. Twitter Google+ LinkedIn 5 Ways Social Media is Used to Mislead or Misinform. Fake tweets!

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SEPTEMBER 13, 2013

Twitter and LinkedIn are great ways to get introduced to gatekeepers. Interact with them on Twitter, comment on one of their blog posts, or even just retweet one of their tweets to let them know you are paying attention. Twitter is a great platform to find and connect with gatekeepers. Utilize Social Media.

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Blogger Strategy Technorati Community building 263

Waxing UnLyrical

JUNE 22, 2016

In this post I’m going to focus on four social platforms where any publisher can leverage distributed content to better control their social messaging: Facebook, Apple News, Twitter, and LinkedIn. The point I’ll demonstrate is that these are tools that are now available to any communications professional. Twitter Cards.

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Waxing UnLyrical

MAY 13, 2019

There are more specialized social listening tools that can filter the noise and help you analyze and respond better. Use the Right Social Listening Tools. Without the right tools listening would be cumbersome and very noisy. You can find him on Twitter @amos_onwukwe. List at #5 below. AgoraPulse. BrandWatch.

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Waxing UnLyrical

FEBRUARY 7, 2012

Of all the people you follow on Twitter what percentage have interests or values different than your own? A recent visit to our campus by journalist Chantal Hébert and her lecture “Missing the Forest for the Trees: A Look at the State of Political Coverage in the Social Media Era” had me thinking about how I use these tools.

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Waxing UnLyrical

MARCH 31, 2019

If you don’t embrace the new tools, someone else will and they will get the job instead. In fact, most AI tools I have seen are surprisingly weak and unsophisticated when compared to their hype curve. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Can AI Improve PR?

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Analytics Influencer Issues Metrics 164

Waxing UnLyrical

DECEMBER 16, 2013

As many of you know, I started the #measurePR Twitter chat back in 2010. We shared lessons we have learned over the years, advice for measurement newbies, low and no-cost measurement tools, and the best measurement smarties to follow on Twitter. Hashtag Gone Wild: How JPMorgan Chase’s Twitter Chat Went Awry #ASKJPM.

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Waxing UnLyrical

NOVEMBER 7, 2016

My job is to provide my team with the tools and opportunities that leverage their individual strengths, and then allow them to excel in what they do best. It is a very powerful tool to use in social PR. Shonali also provides tools and templates which make the process of planning and execution easy and effective. Measurement!

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Waxing UnLyrical

DECEMBER 4, 2013

Especially if women are your target market, Pinterest is an invaluable tool to add to your marketing toolkit. Share your pins on Facebook, Twitter, Google+, and Storify. If you have great product reviews on Facebook, Amazon, or Twitter, include a section with it (1-2 sentences) in the comment of the pinned product.

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Waxing UnLyrical

DECEMBER 12, 2014

Here’s a look at how several tools fall in the evolving PRTech landscape. Pretty useful especially if you are trying to get your head around which tool to use, and for what. Btw, what are your favorite tools represented here… or not? Twitter Facebook Google+ LinkedIn What’s PR En Route to in 2015?

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Waxing UnLyrical

JUNE 21, 2012

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. There are a ton of tools (and new ones coming out every day, it feels like) that purport to help us do this.

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Waxing UnLyrical

JULY 11, 2012

There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. the current tools don’t easily offer the kind of listening that would be really useful. – the current tools don’t easily offer the kind of listening that would be really useful.

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Waxing UnLyrical

NOVEMBER 11, 2016

And they are also tools to help you perform more efficiently and effectively. Sometimes you see it right away – like when I send you an email – sometimes you see it in a webinar, or on a Twitter chat, or whatever. Twitter Facebook Google+ LinkedIn Your One Thing. ” And on the right? Fill it out.

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Waxing UnLyrical

DECEMBER 11, 2015

On tools they would recommend for PR Measurement: A3: If you feel a little wary of Google Analytics start with our simple PR Dashboard. In addition the following tools and resources were mentioned: Cision. Facebok, Youtube, Twitter). The 2015 Complete guide to Public Relations tools via Prezly. ” #measurepr.

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Waxing UnLyrical

NOVEMBER 2, 2017

The October #measurePR Twitter chat focused on the issue of gender bias in advertising and how measurement of gender bias can affect PR. Then created PRtrak,1st PR msmt tool – now owned by #burrellesluce. The next #MeasurePR Twitter chat will be held on Thursday, November 9, 2017 at 12 pm ET.

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Waxing UnLyrical

SEPTEMBER 12, 2019

Do extensive keyword research using proper keyword tools like SEMRush or Ahrefs and see where your site has gaps. You can connect with him via LinkedIn or Twitter. Before you start investing the time and money needed to research and develop longform content, you need to have a content marketing strategy.

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Content Marketing Case Study Study 150

Waxing UnLyrical

AUGUST 4, 2014

In this guest post for Jeff Bullas , Nate Desmond relays some ways digital tools can help you build a solid email list. How do you use digital tools in your business? What are some of your favorite tips, tricks, and tools? Twitter Facebook Google+ LinkedIn Monday Roundup: Digital Business. Based in the Washington, D.C.,

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Waxing UnLyrical

MARCH 23, 2016

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. The beauty about Twitter is that you don’t need to be “friends” with someone before you start interacting with them. No, that doesn’t mean I don’t like my friends or family.

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Waxing UnLyrical

AUGUST 11, 2014

Content Curation: 3 New Tools To Discover & Share Content. Laura Click offers some great tools to help you find “hidden gem” articles that are the internet’s well kept secret. Twitter Facebook Google+ LinkedIn Monday Roundup: Secrets. 3 TED Talks That Uncover the Secrets of Storytelling.

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Curation Hashtag Consultant Flickr 219

Waxing UnLyrical

JULY 28, 2014

5 Sure-Fire Ways Tools Will Help. Why: Are you using the right tools to turn all your writing into profit? Ian Cleary provides five ways tools can help you build a profitable blog. Twitter Facebook Google+ LinkedIn Monday Roundup: Blogging. Image: Mike Licht via Flickr, CC 2.0. Blogging for Profit?

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Waxing UnLyrical

MAY 29, 2013

Eric Wittlake got to the point quickly, saying: I noted that asking questions of a real expert—like a chef on Twitter—who has answers for you quickly and when you need them, is a type of influence. We’re a predictable bunch, I think, because #measurePR chat participants remain dubious that this will lead to true influence measurement.

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Klout Analysis Influencer Conversation 225

Waxing UnLyrical

NOVEMBER 2, 2011

The most recent example of digital sharecropping gone bad were all the companies that built products and services based on Twitter. In the early days, Twitter was happy to have developers use their tools because it helped to build their audience. Use Twitter to build your audience and use Facebook to talk to your audience.

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Waxing UnLyrical

JANUARY 11, 2012

If anyone is not familiar with a tweetathon, it is basically a telethon type event that is held over Twitter. When done right, they can be great tools for significantly increasing awareness as well as generating “real” results. And we posted periodically, and then more frequently, on Twitter, about the upcoming event.

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Organization Tips Hashtag URL 267

Waxing UnLyrical

AUGUST 14, 2015

In August, the #measurePR Twitter chat took a big picture look at the field of PR measurement. During the chat, newcomer @classickatie asked for some measurement tools for those on a small budget. Michelle also suggested this great list of tools from Marcia DiStaso. September #measurePR Twitter chat announcement.

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Waxing UnLyrical

AUGUST 2, 2018

Canva is great for this, as it’s a free graphic design tool for non-graphic designers. Meaty, comprehensive guides are fantastic lead generation tools. Unless you have a very well-known, established brand with a large following, don’t bother using hashtags on Twitter or Instagram that are specific to your brand.

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Content Brands Findability Marketing 124

Waxing UnLyrical

JUNE 5, 2013

You need the right tools. In the same way, you cannot expect to succeed in business without the right tools. Twitter Google+ LinkedIn Business Lessons Learned from Fishing. You can’t expect opportunity to materialize instantaneously. You have to work hard, and wait for it. With Shonali Burke Consulting, Inc.

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Small Business Consultant Activities LinkedIn 277

Waxing UnLyrical

JULY 21, 2014

Do you need an Email Marketing or Marketing Automation Tool? Why: Which is better for your business, email marketing or a marketing automation tool? Twitter Facebook Google+ LinkedIn Monday Roundup: Context. Ian Cleary explains the context which is best for each. How does context play into your business strategy?

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Consultant Flickr Resources Metrics 195

Waxing UnLyrical

FEBRUARY 6, 2015

As far as social media goes, that’s what smart tools like HootSuite, Buffer, PostPlanner, etc. There are hundreds more useful tools than I can name here, though I do go into some depth in my workshops. For now, I’ll direct you to Ian Cleary’s most excellent tools directory. But this is true of life in general. And so it goes.

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Questions Strategy Consultant Directory 100

Waxing UnLyrical

JUNE 30, 2014

3 Free Tools to Help with Your PR Campaign. Why: What tools do you use to support your campaign goals? Twitter Facebook Google+ LinkedIn Monday Roundup: Support. Why: Saying “yes” too often can leach away at, instead of growing, your business. Based in the Washington, D.C., Wouldn''t you like to be in her kitchen?

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Waxing UnLyrical

MARCH 14, 2013

Be aware, when posting on Facebook, Twitter, or LinkedIn, that what you are presenting is public. Serve as a role model for your students in how to use these powerful tools appropriately. For example, here is the NYC DOE social media policy. Teach students by showing them how to present themselves responsibly.

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Social Media Policies Education LinkedIn 232

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. Twitter Google+ LinkedIn How Socially Responsible Communications Maintain Your Community Cool.

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Communities Case Study Patterns Study 239

Waxing UnLyrical

APRIL 11, 2013

This time though, Google cut services for a tool that isn’t just “popular.” ” This is mainly because Twitter has become my RSS feed over the last couple of years. Twitter Google+ On The Death Of Google Reader. Really, that’s what any good company does; cut the dead weight. He also blogs.

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Google Reader Google RSS Tweetdeck 275

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MARCH 31, 2014

8 Social Media Marketing Tools to Rapidly Accelerate Your Growth Online. Why: Ian Cleary shares eight social media marketing tools (many for Facebook) to turbocharge your marketing efforts. Twitter Facebook Google+ LinkedIn Monday Roundup: Success. Why: Does your team struggle with blogging? Based in the Washington, D.C.,

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Waxing UnLyrical

FEBRUARY 24, 2016

For example, if you are hosting a Twitter chat and you want to get questions to the guests ahead of time, you can collaborate with them. Snapchat can be used as a customer service tool to provide visual, engaging, and mobile feedback to individual users. Customer Service.

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Waxing UnLyrical

FEBRUARY 22, 2016

Collaboration Tools for Social Media Teams: You Don’t Have to Do It All Alone. Why: Slack is just one of the tools I personally use for collaboration. 8 Collaboration Tools to Improve Your Content. Twitter Facebook Google+ LinkedIn Monday Roundup: Collaboration. 10 Slack Hacks to Boost Team Collaboration.

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Waxing UnLyrical

OCTOBER 24, 2016

My power is mastery of tools! I have an uncanny ability to learn how to identify and implement the use of social tools quickly and in a way that’s connected to achieving my client’s goals. You can learn more about and talk to Dinean via her Twitter , Facebook and LinkedIn. . What’s your secret Social PR Superhero power?

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Waxing UnLyrical

OCTOBER 7, 2011

On August 30, the #MeasurePR chat had a terrific chat with guest Jonny Bentwood of Edelman Digital, who is the brains behind the TweetLevel influence tool. TweetLevel has access to the Twitter fire hose, and goes back beyond two weeks for added dimension to their data and scores. The tool is free, and anyone can review the algorithm.

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