Jeff Esposito

JUNE 4, 2012

Without a doubt each one of these stores had a callout to “like them on Facebook,” or to “check-in on foursquare” or to “follow us on Twitter”. Twitter – minimal conversation and mostly push marketing. Having a tool to help make a decision easier might help make the customer’s purchase intent increase.

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

SEPTEMBER 8, 2011

All sentiment was assigned by Lithium’s text analytics within their tool. For this season, I decided to go against my gut and rely on the wisdom of the social web. The scores of these formulas were tied to point totals: NPS ([Positive Mentions + Neutral Mentions] – Negative Mentions/Weekly Team Mentions ) – 6 Points.

Lithium 43

Lithium Sentiment Team Conversation 43

Jeff Esposito

NOVEMBER 30, 2012

NBAer’s Unusual Twitter Ticket Gimmick – now this post takes “s**t” talking to a whole new level. A free online tool won’t give you a quick answer. If you live in the Boston area and know of any folks who would be interested in an entry-level content marketing role with Vistaprint, drop me an email or Tweet. Don’t believe me?

Review 39

Review Influencer Publishing Tips 39

Jeff Esposito

DECEMBER 24, 2010

3 New knowledge layers about Twitter – This is a great post from Geoff Livingston on some interesting facts about Twitter. Top 2% of Twitter Users Generate 58% of Tweets – Going along with the statistics vibe from Geoff’s post above, this Sophos study shows that 22.5

Statistics 29

Statistics Study Groups Groups 29

Jeff Esposito

FEBRUARY 6, 2013

We all know that Facebook and Twitter are the cat’s meow when it comes to social networks. The network also boasts a great tool called Hangouts. This post originally ran on Vistaprint’s Small Business Blog. . Both networks boast a plethora of users, and most of our customers have an account on one of the two networks.

Small Business 54

Small Business Social Networking MySpace Discount 54

Jeff Esposito

JULY 15, 2011

Google+, Digital Sneetches and Getting Real Value from a New Tool – We all get excited about shiny things, sometimes too excited. Twitter Rejects A $25,000 Check It Rightfully Earned – This post made the cut because it goes to show how far off Twitter is from having a true business model. Image – faultybox.

Blogger 35

Blogger Review Features Social Media 35

Jeff Esposito

MARCH 23, 2011

Instead of asking for directions or hailing a pedicab or taxi, we fired up our smartphones looking for the best navigational tool. Seesmic for Android – Twitter is my favorite social platform, and for that I have no shame. Seesmic for Android – Twitter is my favorite social platform, and for that I have no shame.

Foursquare 38

Foursquare Conference Applications Google 38

Jeff Esposito

OCTOBER 3, 2011

There is no question that social media is the most useful innovation or tool for the public relations industry. While having 10,000 Twitter followers or 25,000 subscribers to your blog’s RSS is nice, they are meaningless unless you can produce meaningful results for your company.

Social Media 47

Social Media RSS Reputation Industry 47

Jeff Esposito

APRIL 1, 2011

As an individual who loves building relationships through social media, it infuriates me when people say Twitter, Facebook, blogging, and any other social media tool makes us impersonal. Of course, we checked in via Foursquare using the company’s Twitter handle (@DosCaminos). This goes for both companies and individuals.

Social Media 42

Social Media Hotels Travel Delicious 42

Jeff Esposito

SEPTEMBER 29, 2010

Their accounts on Twitter and Facebook allow parents to check out upcoming content before its aired. With that I must say thank you to Steve Garfield for putting me onto the Twitter account a few months back. Much like the show itself, this action served as a learning tool.

Social Media 33

Social Media Case Study Upcoming Education 33

Jeff Esposito

AUGUST 23, 2010

Anyway…Tripp outlines the post-flip-out Twitter boo-boo the SM folks over at JetBlue made, directly addressing satirist and reporter Andy Borowitz of The Borowitz Report and some “snide” comments he made. I couldn’t agree more with Tripp when she points out everything after the Twitter stream went dark for 10 hours.

Creative Commons 36

Creative Commons Case Study Disqus Class 36

Jeff Esposito

AUGUST 24, 2011

She provides sales and business development services to agencies and companies who are utilizing social media strategies and tools, and will be launching a blog called “Rip Off The Roof&# in the near future. You can find her on Twitter @ AnneWeiskopf . Image - freefotouk.

Sports 54

Sports Fashion B2B Survey 54

Jeff Esposito

JANUARY 8, 2012

It’s the ultimate tool of professional manipulation. A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers. There’s nothing more powerful in the PR arsenal than the use of the embargo ( click here for a sample embargo ). Reporters hate them. PR pros love them.

Sample 46

Sample Samples Conference Report 46

Jeff Esposito

OCTOBER 13, 2010

Released under the headline “ Social Media Will Overtake Traditional Media as PR Tool in Next Two Years ,” the study clearly demonstrates how social media is no longer viewed as merely a one-off component for successful campaigns, but is increasingly taking the place of traditional PR tools and tactics.

Social Media 34

Social Media Study Sentiment Consultant 34

Jeff Esposito

MAY 20, 2011

This is an interesting piece that takes a look at the evolution of tools. The lost origin of Twitter – This Gizmodo piece made the cut this week, because it took me down memory lane – to a world of less connected and wired in devices that evolved into my favorite social platform.

Klout 31

Klout Paid Search Analysis Small Business 31

Jeff Esposito

JULY 11, 2011

For example, a roofing company that sees a homeowner on Twitter complaining about a leaky roof can get their foot in the door by offering do-it-yourself suggestions or a free consultation. Article sharing can be automated to an extent using third party tools. Plan to devote 10 to 20 hours a week for a salesperson in this capacity.

Social Media 48

Social Media Fashion Issues Consultant 48

Jeff Esposito

MAY 20, 2011

This is an interesting piece that takes a look at the evolution of tools. The lost origin of Twitter – This Gizmodo piece made the cut this week, because it took me down memory lane – to a world of less connected and wired in devices that evolved into my favorite social platform.

Klout 30

Klout Paid Search Analysis Small Business 30

Jeff Esposito

OCTOBER 22, 2010

Did I network and use the tools available to me? I actually was first introduced to my new job via Twitter.) No matter how we might try, those worlds never just so happen to collide into my profession: public relations. I have held three internships, and two jobs all on my own merit. I networked and put myself out there.

Education 32

Education Engineering Company Tools 32

Jeff Esposito

AUGUST 3, 2010

This post was mentioned on Twitter by jeffespo and Rebecca Denison, Cheryl Hilpert. And really different tools can be used to measure different things. And even there are other free tools that can be used that do things that the paid tools don't, or do differently. I like Vocus for some things and radian 6 for others.

Metrics 28

Metrics Review Social Media Video 28

Jeff Esposito

JULY 13, 2010

The tool is a dream for a geek 2. This post was mentioned on Twitter by Social Media Insider, Alltop, Publicity News and others. Now you don’t need to hand me a cold compress, the ole ballgame has embraced social media in a cool way with their new MLB.com Pulse. 2 Comments - Leave a comment!

Sports 43

Sports Alltop Social Graph Creative Commons 43

Jeff Esposito

AUGUST 13, 2010

I will be on a panel discussing engagement on the corporate level including best practices, tools and some measurement. Active Twitter Users Are Your Most Influential Consumers – This is an interesting look into the influence of customers on Twitter in bite sized nuggets. This post was mentioned on Twitter by jeffespo, jeffespo.

CoTweet 26

CoTweet CoTweet Creative Commons Disqus 26

Jeff Esposito

NOVEMBER 5, 2010

Facebook Adds “Unlike Page” Button to Page Stories – While it is not the dislike button that we’ve all wanted for years, this is a great tool added by facebook. Here’s this week’s edition of Five for Friday. Not only does it allow users to opt-out of pages that they object to easily, but it also keeps companies honest.

eBook 31

eBook ROI Conference Social Media 31

Jeff Esposito

MARCH 25, 2011

Four new Twitter poems – OK this post just gets me giddy and nerded out. Tools are great, but in a way they have made us extremely lazy. Here’s this week’s edition of Five for Friday , have a great weekend! No matter how hard I try, I am still an English major at heart and smile when I see things like this.

Privacy 23

Privacy Skills Industry Social Media 23

Jeff Esposito

AUGUST 4, 2010

Now while the picture on the cover (above) was pretty disturbing, the leaflet is actually a great marketing tool from the fast-food giant. This post was mentioned on Twitter by jeffespo, Publicity News. While waiting for my ever-so nutritious sustenance, I came across Fun Times magazine. Jeff Esposito’s Blog — Topsy.com [.]

Creative Commons 26

Creative Commons Disqus Travel News 26

Jeff Esposito

SEPTEMBER 1, 2010

Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. After the sale, offer customers ways to keep in touch with the company that they are comfortable with – email, blog, text, Twitter, Facebook, YouTube, etc. Sounds easy right?

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

AUGUST 11, 2010

If you plan to use Twitter, a quick search of the network for your brand, keyword, or contest prize/tie-in will give you the amount of chatter. As I previously mentioned, contests to me are a branding tool to increase awareness and buzz. This post was mentioned on Twitter by JobShoots, Social Media Insider. link] #Socialmedia [.]

Social Media 35

Social Media iPad Class Creative Commons 35

Jeff Esposito

MARCH 11, 2011

20 Free Social Media and Brand Monitoring Tools Worth Exploring – The kids writing for the OneForty blog always come through with some awesome content. Why Twitter is pushing trending topics – This post is the perfect example of how to use the term “dickbar” and has some awesome stats too about social media hard caps.

Crowdsourcing 21

Crowdsourcing Brand Monitoring Small Business Social Media 21

Jeff Esposito

AUGUST 16, 2010

This post was mentioned on Twitter by JobShoots, Social Media Insider and JobShoots, Publicity News. 1 Comment - Leave a comment! « Previous Post Next Post » [link] Tweets that mention Cartoon of the day | Jeff Esposito’s Blog — Topsy.com [.] Publicity News said: Cartoon of the day: [link] #pr [.]

Creative Commons 27

Creative Commons Disqus News Influencer 27

Jeff Esposito

JULY 26, 2010

My grandfather was the Commissioner and I would only answer as Batman while tooling around in my cape. This post was mentioned on Twitter by Social Media Insider and JobShoots, JobShoots. Batman is the only superhero that doesn't have a super power but uses a wide array of tools to get the job done.

Social Media 33

Social Media Creative Commons Disqus Social Networking 33