Harp Interactive

JULY 27, 2009

The uses and benefits of Twitter are growing and expanding everyday. Below I’ve listed some of the top 10 reasons why all businesses, no matter how big or small, no matter what your industry, should be on Twitter. Search Engine Optimization (SEO) The real name of a Twitter account is indexed by Google, along with each tweet.

Twitter 244

Twitter Brand Monitoring Engineering SEO 244

Harp Interactive

JULY 27, 2009

The uses and benefits of Twitter are growing and expanding everyday. Below I’ve listed some of the top 10 reasons why all businesses, no matter how big or small, no matter what your industry, should be on Twitter. Search Engine Optimization (SEO) The real name of a Twitter account is indexed by Google, along with each tweet.

Twitter 244

Twitter Brand Monitoring Engineering SEO 244

Harp Interactive

SEPTEMBER 13, 2013

Categories: Blog , How To Tags: pinterest inventive boards , pinterest marketing , pinterest scheduling tool , social media updates , twitonomy , twitter analytics tool , viraltag A roundup of social media news, tips and updates from Harp Social’s Facebook Page for the week of September 9-13. Social [.] ( Read more. ).

Social Media 262

Social Media Analytics Tools YouTube 262

Harp Interactive

MARCH 31, 2010

Granted, it is a relatively new game with the rules of engagement (sorry couldn’t resist it) still evolving, but there is a sizable number of reliable tools in form of plugins and apps that can be used in combination to measure different features of social media channels. Twitter Followers. Twitter Retweets.

Analytics 350

Analytics Social Media Trendrr Digg 350

Harp Interactive

APRIL 6, 2010

While on the hunt for meaningful metrics tools, Erwin Hendriks, creator of Social Website Analyzer , brought his insightful resource to my attention. We have not tested this tool for accuracy. What’s nice is that you can actually click into each individual result and view the actual listings.

Newsvine 307

Newsvine Quantcast Social Media Meeting 307

Harp Interactive

JANUARY 12, 2011

Imagine if your business Twitter account(s) were suspended (it happens more often than you know), deleted or disappeared entirely. When Twitter goes down your follower list and the people you follow completely disappears. Tweetake: A tool to back-up your followers, people you are following and tweets. How often do you do it?

Social Media 296

Social Media Resources RSS LinkedIn 296

Harp Interactive

JANUARY 6, 2010

Social media monitoring is the somewhat new but indispensable tool that all serious marketers should use in order to keep track of what people are saying about their brand, their products and their competitors. However, Google Alerts are limited – and aren’t designed to be a comprehensive online brand management tool.

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Harp Interactive

JANUARY 27, 2010

Weather you are using a powerful subscription-based tool like Radian6 or a combination of free tools…definitely set up social media monitoring. Set up alerts for mentions of your name, your business name or brand, your competition, key words, industry leaders, and your twitter handle. Social Media Monitoring is key for this.

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Harp Interactive

JUNE 16, 2010

With so much hype surrounding the enormous benefits for businesses to reap with social media, many have eagerly (and expectantly) jumped into the social landscape with a Twitter account and maybe even a Facebook profile or fan page built around their brand or business. Use monitoring and search tools to seek out appropriate conversations.

Social Media 322

Social Media Brand Monitoring SEO WordPress 322

Harp Interactive

MAY 25, 2010

If you are a small business or entrepreneur, you may find free monitoring tools will more than do the job. We like Google Alerts for brand and key word mentions and HootSuite for Twitter mentions, but there are many others. Free Social Media Monitoring Tools. A Wiki of Social Media Monitoring Solutions. Monitor for Knowledge.

Social Media 241

Social Media Radian6 Tips Wiki 241

Harp Interactive

FEBRUARY 17, 2010

Being prolific in social media, I am always on the prowl for useful tools, resources and social media platforms to expedite the time involved in producing and sharing relevant content across the social universe. Just sign in with Twitter or Facebook and begin to share content. I’ve recently discovered Amplify.com. It’s that easy!

Resources 282

Resources Features Bookmarklet URL 282

Harp Interactive

MARCH 3, 2010

TweetBackup is a free Twitter internet-based backup service. Backups your Twitter profile, all of your posts and a lists of your friends and or followers. Due to Twitter restrictions, TweetBackup (and other Twitter backup services) can only backup your last 3200 tweets so you’ll want to start backing up today.

Social Media 270

Social Media Vimeo Delicious Applications 270

Harp Interactive

OCTOBER 27, 2009

If you’re using Twitter as a tool to promote your brand or products, it’s crucial that you write retweetable tweets. The shareability of your message makes it viral and extends the reach of your message beyond your own Twitter followers. Personalizing your Twitter messages builds a connection between you and your followers.

Tips 307

Tips URL Small Business Twitter 307

Harp Interactive

SEPTEMBER 13, 2010

When you search-optimize and add relevant social media platforms like YouTube, Facebook, Twitter and LinkedIn (etc) to your media mix the result is far greater than if you had used them as un-optimized channels, independently at different times! Google crawls and indexes Twitter ferociously and will discover your new content quickly.

SEO 313

SEO Social Media URL Engineering 313

Harp Interactive

NOVEMBER 23, 2009

The symptoms include: Inability to actively engage others on Twitter. It goes on to note about those same companies: 76% of businesses with Twitter accounts failed to post frequently. So what exactly does SMCP look like? Forgetfulness to update your Facebook page daily. Slow to tweet, with lack of interesting content.

Social Media 237

Social Media Statistics Resources Study 237

Harp Interactive

JULY 29, 2009

A general misconception out there today is that social media, especially Facebook and Twitter are for large consumer brands. Social media is not only a useful tool for consumer businesses, but for professional services too. But what about lesser known and smaller businesses? Does social media marketing “work” for them too?

Small Business 188

Small Business Social Media Loyalty Aggregator 188

Harp Interactive

FEBRUARY 23, 2010

Below are a few platforms that support geolocation tagging (geotagging) that you may want to consider utilizing: Twitter geolocation for tweets coupled with local trends from Twitter can give you insights and exposure to your local audience.

Geotagging 324

Geotagging GPS Foursquare Marketing 324

Harp Interactive

JULY 29, 2009

A general misconception out there today is that social media, especially Facebook and Twitter are for large consumer brands. Social media is not only a useful tool for consumer businesses, but for professional services too. But what about lesser known and smaller businesses? Does social media marketing “work” for them too?

Small Business 150

Small Business Social Media Loyalty Aggregator 150

Harp Interactive

NOVEMBER 9, 2009

There are numerous articles with tips on writing for the web and writing-guides and rules for individual platforms like Twitter and Blogs. But there is definite dearth of information on the actual process of writing: OK, so you have set up a Twitter account. Twittering. What should you talk about 4 times a day?

Platform 254

Platform Social Media Radian6 Press Release 254

Harp Interactive

NOVEMBER 2, 2009

Add your Twitter, LinkedIn and Facebook links to your email signature. I love Twitter [link] but I am not sure about Facebook and how to use it from a business perspective. Tying into strategy, have some sort of measurement tool to calculate your social media success…or failure <—it happens. Proceed slowly.

Social Media 264

Social Media Flickr Tweetdeck Marketing 264

Harp Interactive

MARCH 16, 2011

53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. If your brand isn’t utilizing any of the tools that enables user generated content, reviews, ratings or testimonials, you may be missing out on the power of the online nod.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Harp Interactive

APRIL 13, 2010

Don’t forget to tweet about your poll to encourage your Twitter following to join your Fan Page. Tags: Blog Facebook Tools and Resources create a poll on facebook create and publish a facebook poll essential facebook app facebook fan page poll facebook poll how to create a facebook poll poll application.

Facebook 264

Facebook Applications Publishing Microsoft 264

Harp Interactive

OCTOBER 9, 2009

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Not every company needs a blog.

Social Media 232

Social Media Press Release Marketing Widget 232

Harp Interactive

NOVEMBER 16, 2009

When a business attempts to undertake this type of marketing themselves, they can set themselves up for failure and summarily dismiss an impactful, powerful marketing tool. Social Media Marketing is more vital than ever for businesses of any size to gain exposure and compete in the marketplace. Enter the Social Media Marketing Specialist.

Social Media 270

Social Media Small Business Metrics Compete 270

Harp Interactive

AUGUST 26, 2010

“While the technology and tools are there, social media is still uncharted territory for many marketers,&# says Chris Shipley, executive producer of Pivot Conference. Twitter) – 72% using. Of the marketers surveyed: 63% have already implemented social media marketing programs, and. Google) – 89% using.

Study 285

Study Social Media Survey Conference 285

Harp Interactive

DECEMBER 1, 2009

Online Reputation Management or counter-SEO is a specialized area that requires professional skills and tools. Provide controlled platforms for consumers where they can air negative sentiment and share their experiences directly with you: Facebook, Twitter, Blog Comments, feedback webpage, complaints blog.

Reputation 249

Reputation Press Release Directory Real Estate 249

Harp Interactive

JANUARY 12, 2011

The data you upload and share is inherently personal to you, your brand and your business.though you don't actually own the information. It all lives on the "cloud," and if any of those services were to crash, you could lose everything you've ever contributed to the communities.

Resources 280

Resources Social Media Communities Data 280

Harp Interactive

JULY 13, 2010

Focus on getting in the first 5 results should be a priority and the resources devoted to this end will provide proportionately higher ROI than most other online marketing tools! Use a free backlink checker tool to find backlinks for the website that is currently #1 for your selected term. Add Like and Share buttons to your website.

Google 362

Google Hubpages Tips SEO 362

Harp Interactive

NOVEMBER 2, 2010

They bought negative keywords for paid-search, quickly created micro-sites and devoted Facebook & Twitter pages for their message, all this to negotiate the narrative. They topped it all with a series of electronic press releases. The objective was to dominate Google in order to combat the negative buzz!

Press Release 219

Press Release Communities Badge Real Estate 219