Direct Marketing Observations

JANUARY 14, 2010

1) Here’s a cool little tool: Type in a brand name. 6) I know lists and to 10′s are all subjective and don’t hold a whole lot of water, and I was even nominated for this one, but here is Invesp’s Most Influential Online Marketers of 2009 It’s a nice list of folks that at the least are worth following on Twitter.

RFP 218

RFP Bookmarklet One Spot Flickr 218

Direct Marketing Observations

JULY 20, 2010

The biggest reason is that we, the social media community lose our poster child/ case study of how one person with one tool/platform can transform how a company operates in the social media spectrum of customer service. Tags: customer service Twitter social media Comcast @comcastcares frank eliason.

Company 187

Company Case Study Brands Posterous 187

Direct Marketing Observations

AUGUST 19, 2010

A new tool? In some cases I commented on the new blog posts I read, in others, I would point out to others that this person is worth following on Twitter. This epiphany has also extended to using Twitter in a more conversational manner when I can. Tags: Twitter blogging marc meyer social media. I was just consuming.

Social Media 180

Social Media Strategy Conversation Meeting 180

Direct Marketing Observations

FEBRUARY 23, 2010

If we open our research and insights departments to the social web, how can they can they use these tools that have never been considered before? What if you targeted people who used certain hashtags (#) on Twitter or similar platforms. Please join us Tuesday 2/23 at noon EST by using #sm48 on Twitter or follow our LIVE page.

Marketing 152

Marketing Price Wikipedia Groups 152

Direct Marketing Observations

MAY 16, 2011

Interestingly, the research show that search alone is still a powerful tool in online buying intent, behavior and research. Relying on one piece of info, i.e. a recommendation from Twitter or Facebook isn’t enough for today’s savvy online customer. Because we still want the best deal possible.

comScore 182

comScore Influencer Survey Study 182

Direct Marketing Observations

JULY 20, 2011

That means providing you with the business services, tools, entertainment outlets and peripherals that can casually prevent you from thinking you need to use another service or site to achieve said service or tool. Let’s say you currently use Facebook, Twitter, Linkedin, Ping, and half a dozen lesser social enabled sites.

Google 156

Google Yahoo Apple Social Networking 156

Direct Marketing Observations

APRIL 9, 2010

Pay attention to this post by Coree Silvera titled 36 Twitter Resources: Advanced Twitter Search for Business, It’s loaded with advanced Twitter search tips you probably don’t know about. It’s essentially a mobile advertising and lead generation tool for real estate sales and marketing professionals.

Sites 170

Sites Real Estate URL Social Networking 170

Direct Marketing Observations

JANUARY 26, 2010

Forget Facebook and Twitter, For B2B, it’s all about Linkedin. New Study Reveals Facebook Better Than Twitter for Marketers So another question to you: Are you using Facebook as a marketing tool? Buzzom has some nice analytics tools and some cool graphics. IMHO, this is bloody simple and easy to use. how to win.

B2B 180

B2B Social Media Case Study Consultant 180

Direct Marketing Observations

FEBRUARY 5, 2010

By providing weekly Twitter tips via email you can share best use, reports, case studies, trends, etc to show that it’s not intimidating. 6) Encourage your employees to follow your company via social media tools and platforms like Twitter and retweet, post, etc. Show the benefits of why you need to join in. Find them.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

JULY 6, 2010

Let’s short list 11 high level social media solutions and tools right now. Tags: Social Networks Facebook YouTube Linkedin Twitter social media marc meyer. Maybe, maybe not. What is going to give them the biggest return, the biggest impact? You can only choose one. A Ning Like community or Forum solution. Social Bookmarking.

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143

Direct Marketing Observations

MAY 26, 2010

When I participated in this innovative Twitter project by Toby Bloomberg is an incredibly smart marketer out of Atlanta, I had no idea she would make it into an ebook, but it’s a great read and was a great idea! Find the best tweeters on any topic. Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy.

Sites 148

Sites Social Media GPS Construction 148

Direct Marketing Observations

JULY 12, 2010

Let’s take an actual Twitter account for example with 2500 followers. Upon further examination, there are zero conversations.The screenshot below is what you see when you click on the @yourtwittername on the Twitter main page of the example account. Is that really the way to use Twitter? Let’s keep going.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

MAY 13, 2022

It’s not just Twitter and Facebook anymore either. The proliferation of apps and tools for creative purposes skyrockets in 2022. I’m not saying it’s impossible, but let’s be real, it’s really hard to avoid avoiding it. It is virtually impossible to avoid rubbing bumpers with social media on a day-in and day-out basis.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

SEPTEMBER 4, 2015

Look at Linkedin, Twitter, Facebook, Blogs, Tumblr, Instagram, Snapchat, Periscope/Meerkat/Blab, Redit, Youtube, Pinterest, WhatsApp and G Plus. First and foremost, I use it as a competitive intelligence tool. If you, as a digital marketer still don’t know what that value is, well then, shame on you. It’s a barometer.

LinkedIn 100

LinkedIn Tumblr Social Networking YouTube 100

Direct Marketing Observations

OCTOBER 4, 2017

Over the past 7-8 years, the act of truly conversing has slowly dissipated on most social networks, Twitter in particular. There are some great content creation tools these days and the whole process of creating content for social is an industry in and of itself. The tools and data are there but marketers are lazy. Measurement

B2B 100

B2B Conversation Social Media Strategy 100

Direct Marketing Observations

DECEMBER 14, 2011

In order for people to know that you are open for business you have to get them to your website, your blog, your Twitter account or your Facebook page, right? What brands do you follow on Twitter and Facebook? 1) Driving traffic - The challenge in 2011 is the same in 2012. This has not changed. What are your competitors doing?

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

JANUARY 7, 2010

In fact this exact discussion took place at Social South late in the Summer by a pretty smart group of folks worth following on Twitter. How to use Twitter and what the purpose of twitter is. Know what web tools can make your job better and make us better. SEO skills-How to write for SEO. How to write a proposal.

Skills 148

Skills Proposal SEO Groups 148

Direct Marketing Observations

FEBRUARY 2, 2010

“Only one in seven of the companies that participated in the research noted a formal process associated with adopting consumer-based social networking tools for business purposes, indicating that the potential risks associated with these tools in the enterprise are either overlooked or not well understood.”. via hashtagsocialmedia.com.

Social Media 131

Social Media Sentiment Research Process 131

Direct Marketing Observations

JANUARY 21, 2011

In today’s Uber connected world it’s easy to be intimidated or influenced into participation in social media just based on the notion that a) Facebook has almost 600 million active users and you need to tap into that or b) Your customers are on Facebook and Twitter and you’re not. You feel you must be there. One way messaging with frequency.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

JULY 26, 2010

Or the first time someone followed you on Twitter. Connecting with new people who were your peers, and then having these really deep discussions through blog posts and comments or tweets on Twitter, took the power of social media for us and elevated it. Do you remember the first time you got a blog comment? Pretty cool wasn’t it?

Web 2.0 152

Web 2.0 Social Media Social Networking Platform 152

Direct Marketing Observations

OCTOBER 12, 2010

In fact, a Twitter account was set up (of course) to protest and quickly amassed over 5,000 followers; and a “Make your own Gap logo&# site was created (of course) and it went viral producing thousands of “logo alternatives.&# Throughout all the major social media platforms and channels of course. And it wasn’t pretty.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

MAY 3, 2010

So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home. To follow along and add your POV simply track #sm58 via any Twitter client or follow along via our LIVE page. Consider how your consumers view you online and where they view you. via hashtagsocialmedia.com.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

JANUARY 11, 2010

Some individuals “get” Twitter or other tools and will figure out how to make them work best to solve their unique business challenges. If customers feel a connection, they will patronize that local company whether they follow them on Twitter or not. So where does that leave companies? Right now it depends on their leaders.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

MARCH 4, 2010

FitClick ‘s Social Fitness tool helps you to design a diet plan and workout, and you can also track your progress. But nevertheless, Exercise TV has a clean UI with video, blog, community, Facebook, Twitter and iphone app integration all working towards engaging the user at every touch point. Sparkpeople can you say busy?

Social Networking 177

Social Networking Exercises Sites iPhone 177

Direct Marketing Observations

DECEMBER 3, 2010

One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it? 4) A ridiculously long Directory of Social Media Monitoring and Analysis Tools. I know it was for me.

Sites 235

Sites Social Media Tools Storify 235

Direct Marketing Observations

APRIL 13, 2010

There are tons of systems that help you listen and monitor , there are a lot of publishing tools that let you update multiple accounts and personas in the same dashboard, hundreds of social platforms and a few reporting tools. The current SMMS solutions are tools. They were created as tools to measure other tools.

Social Media 178

Social Media Sentiment Comparison System 178

Direct Marketing Observations

JULY 19, 2010

In fact, back in April there was a pretty good post in Social Media Today on 7 social media aggregation tools that you should use that caught my eye. Social media sites that are currently supported include, Facebook, Twitter, MySpace, LinkedIn, FriendFeed and Flickr. Twitter is your peer network. Actually 2 points.

Social Networking 162

Social Networking Aggregator MySpace Yahoo 162

Direct Marketing Observations

SEPTEMBER 8, 2010

Apple -Apple continues to set the standard on how we “should&# and do consume our media, though don’t be amazed at their seemingly disinterest in applying branded social tools and functionality to their devices, just be patient. Lady Gaga - 6,132,774 Twitter followers. She is the #1 person on Twitter.

Social Media 180

Social Media Smart Phone Apple Video 180

Direct Marketing Observations

DECEMBER 29, 2009

You know we’re all amazed at the power of Twitter and the numbers don’t lie. But if Twitter went away tomorrow what would you do? As we have all seen when Twitter does goes down for any prolonged amount of time, the silence is deafening. Here’s my take on Twitter and real time conversations. I know I am.

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Twitter Microsoft Google Platform 186