Dave Fleet

SEPTEMBER 7, 2010

There are more Facebook accounts for Canadians aged 25-34 (according to Facebook’s ad creation tool ) than there are Canadians in that age group. This only leads to a plethora of Facebook pages, Twitter accounts and the like – some of which are well targeted, but many of which are not.

Social Media 391

Social Media Proposal Analysis Policies 391

Dave Fleet

AUGUST 12, 2010

Some utilize their agency as a partner; while others utilize their agency as a tool. Think of your own Twitter stream. She blogs at LAF , is on Twitter @cubanalaf and has an insane love for the Green Bay Packers. Agencies can be completely different than in-house PR. Think of what you do behind the scenes at work.

Radian6 283

Radian6 Exercises Journal Social Media 283

Dave Fleet

JUNE 15, 2010

Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. Tags: measurement monitoring social media tools Sysomos. What’s your take?

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

JANUARY 18, 2012

your blog, Twitter, Facebook etc) but also by mining your databases for people and companies that you want to connect with at the event and seeting-up meetings with them ahead of time. Create and amplify content for non-attendees. With over 3,100 exhibitors and over 153,000 attendees in 2012, planning your schedule at CES can be overwhelming.

Social Media 276

Social Media Foursquare Conference Eventful 276

Dave Fleet

DECEMBER 31, 2011

I’m currently reading a book that points to a multi-national company having 27,000 Twitter followers as an indication of social media success. I’m jazzed to see more mature use of social media help it to evolve into a more powerful tool for organizations – “ life after likes “, as David Armano puts it.

Social Media 388

Social Media Policies Organization Process 388

Dave Fleet

MAY 25, 2011

Compete’s response: Hi Dave, Thanks again for reaching out, we’re happy to have you publish our dialog and are open to answering your questions about our tools and how it relates to the industry. Thanks, Dave. Though I would request that you include your follow-up question to provide context to our reply.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

AUGUST 24, 2010

The combination of immediacy and near-universal adoption of social media tools in many countries can lead to a communications and HR nightmare if processes and policies aren’t thought-out in advance. Should companies block Facebook, Twitter etc in the workplace? What role can and should social media play in recruiting?

Policies 274

Policies Company Proposal Privacy 274

Dave Fleet

OCTOBER 29, 2010

In an age of Twitter streams and Facebook news feeds, it’s no longer enough to post the right content in the right place. However, that kind of interaction isn’t sustainable from either side of the equation. The rise of spacial marketing. We need to post it at the right time, too.

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

NOVEMBER 22, 2010

Launching a Facebook Page or Twitter account for a campaign then turning it off at the end of the campaign is akin, in traditional digital terms, to building an email list with a campaign then just deleting it once the campaign is done. Use of social media tools brings with it expectations. Get used to two-way conversations.

CPM 413

CPM Diagrams Comparison Sentiment 413

Dave Fleet

JANUARY 4, 2011

Tweet If we’re connected on Twitter or Facebook, you may have noticed me posting a lot about the renovations we’re currently conducting on our new house. Some of the tools may be free, but time and expertise isn’t. I came up with ten – let me know what you think of them in the comments: 1.

Social Media 402

Social Media Activities Issues Guidelines 402

Dave Fleet

FEBRUARY 16, 2016

This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. Twitter just rolled out a new “while you were away”-type feature that shows top tweets at the top of your feed (while it’s opt-in now, it will soon be opt-out). Less “social”, more “media”.

Mobile 105

Mobile Trends Loyalty Compete 105

Dave Fleet

APRIL 4, 2018

I’d write about whatever was going on with social media – new tools, new platforms, new developments… and as I did, people started to listen. Twitter was new. For years I’d work a full day in the office, then go home, read up on trends for a couple of hours and then write for a couple more. I talked about social media earlier.

Team 150

Team Social Media Training Project 150

Dave Fleet

MAY 16, 2011

In my opinion, brands make a mistake when they consider social media as purely conversion-driven tools. When you’re using Facebook or Twitter, for example, are you often looking for a link to take me to the best place to purchase something? Social media objectives vary. Top-of-mind awareness. Probably not. Image: talltomz ).

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

MAY 25, 2010

Social media tools don’t just let you flip a switch and reach thousands or millions of people. TV, radio and print advertising lets you do that; Facebook, Twitter and blogs don’t. As I just mentioned, it takes either time or money to build an audience through social media tools. It takes time or money to attract an audience.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

APRIL 4, 2018

I’d write about whatever was going on with social media – new tools, new platforms, new developments… and as I did, people started to listen. Twitter was new. For years I’d work a full day in the office, then go home, read up on trends for a couple of hours and then write for a couple more. I talked about social media earlier.

Team 34

Team Social Media Training Foursquare 34

Dave Fleet

SEPTEMBER 28, 2012

Thinking of Facebook and Twitter as the extent of social is narrow-minded – on-domain blogs and rich media content, for example, can both live on-domain and drive traffic to those domains (not saying that content marketing falls entirely within social, but there’s a significant overlap nowadays), and in doing so can affect search.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

SEPTEMBER 9, 2010

Google has a bunch of great tools that marketers can use to track their efforts. How do you think Google’s social media communications activities – its numerous blogs and its Twitter presence, for example – have fed into its success? Google is always testing. Of course, without tracking, testing is useless.

Google 361

Google Marketing Apple Analytics 361

Dave Fleet

JANUARY 21, 2021

Myriad topics have chipped away at trust in the field over years, whether it’s creepy programmatic ad targeting, the market for peoples’ data, voice assistant privacy concerns, location-based tracking, facial-recognition tools or any of the other things that have made their way into the zeitgeist.

Privacy 397

Privacy Eventful Report Compete 397