Adam Cohen

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Twitter Badges For Brands Who Want to Avoid Narcissism

Adam Cohen

While Facebook is mailing signs to businesses, I’m pretty sure no one is helping them understand Twitter – for free anyways. After all, Twitter is for narcissists , right? It occurred to me the other day that the phrase, “Follow us&# or “Follow me on Twitter&# is getting things off to the wrong start.

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Social Media Chat Tuesday, July 21st

Adam Cohen

You can also find me on Twitter before during and after. This post was mentioned on Twitter by prblogs, twitips MV. twitips MV said: Social Media Chat Tuesday, July 21st: There are regular chats on Twitter, and then there’s hashtagsocialmedia.com… [link] [.] This post was mentioned on Twitter by prblogs, twitips MV.

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Social Media Success is About The Customers, Stupid

Adam Cohen

…having more positive than negative sentiment from a social media monitoring tool. …seeing the sentiment from a social media monitoring tool improve over time. …seeing the sentiment from a social media monitoring tool improve over time. Celebrities Are Not Taking Over Twitter (49). Most Commented.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

People are the fuel behind social media, which is really just tools and tactics. Social media tools provides customers new ways to hear about, research and talk about their needs. This post was mentioned on Twitter by Ed Shahzade and others. link] The Digital Five Tool Player | a thousand cuts :: adam cohen's blog [.]

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I Will Not Write About Old Spice

Adam Cohen

This post was mentioned on Twitter by Adam Cohen and Joshua Titsworth, Vijay Kaundal. Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog here. Thanks for dropping by.

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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

Making the leap to engage customers through leveraging social media tools can be a similar experience to leaping off that cliff. The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. The Digital Five Tool Player (7).

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On Facebook and the Death of Etiquette

Adam Cohen

I recently asked some folks on Twitter and Facebook about etiquette, and heard many bizarre stories. The Digital Five Tool Player (10). Is it something that should be shared 1:1 or OK to share 1:many? Making that choice with the context to understand the medium is crucial in relationship building – for businesses or individuals.

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