Waxing UnLyrical

MAY 13, 2019

There are more specialized social listening tools that can filter the noise and help you analyze and respond better. Use the Right Social Listening Tools. Without the right tools listening would be cumbersome and very noisy. List at #5 below. Identify Relevant Groups, Communities. AgoraPulse. BrandWatch. HootSuite.

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Small Business Pharmaceuticals HootSuite Startup 216

Waxing UnLyrical

MARCH 31, 2019

If you don’t embrace the new tools, someone else will and they will get the job instead. In fact, most AI tools I have seen are surprisingly weak and unsophisticated when compared to their hype curve. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further.

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Analytics Influencer Issues Metrics 164

Waxing UnLyrical

DECEMBER 21, 2018

Another handy tool to help define goals and get the information you need to start formulating a strategy is a SLOT analysis. Traackr is another tool which can help you to find influencers. Other objectives can then be listed in priority of importance. A communications strategy can then be developed around these objectives.

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Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

DECEMBER 12, 2014

Here’s a look at how several tools fall in the evolving PRTech landscape. Pretty useful especially if you are trying to get your head around which tool to use, and for what. Btw, what are your favorite tools represented here… or not? They’re not all here, obviously, but it gives you a sense of what falls where.

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Consultant Resources Industry Metrics 221

Waxing UnLyrical

AUGUST 4, 2014

In this guest post for Jeff Bullas , Nate Desmond relays some ways digital tools can help you build a solid email list. How do you use digital tools in your business? What are some of your favorite tips, tricks, and tools? A year on, the post is still a good read. 6 Simple Tips to Grow a Large Email List.

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Analytics Consultant Flickr B2B 188

Waxing UnLyrical

JULY 28, 2014

5 Sure-Fire Ways Tools Will Help. Why: Are you using the right tools to turn all your writing into profit? Ian Cleary provides five ways tools can help you build a profitable blog. So this week, the roundup features seven posts from around the web that focus on blogging. Image: Mike Licht via Flickr, CC 2.0.

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Waxing UnLyrical

NOVEMBER 7, 2016

My job is to provide my team with the tools and opportunities that leverage their individual strengths, and then allow them to excel in what they do best. It is a very powerful tool to use in social PR. Shonali also provides tools and templates which make the process of planning and execution easy and effective. Measurement!

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Delicious Banking Campaign Course 163

Waxing UnLyrical

JUNE 29, 2011

Yes, there are various tools you can use to cross-post your updates, for example, or to automate your updates. Assuming you agree with that “yes and no&# answer, here are four tools I’ve been finding very useful recently, and they might help you too. Tools like these, when used properly and in moderation, can help.

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Communities Tools Syndication HootSuite 232

Waxing UnLyrical

MAY 23, 2019

Detail it on charts, binders, in online organizational tools and anywhere easily seen. For example, on an event day, be sure that they know where they have to be when, that they have all of the tools they need for the day, that they know their individual assignment, know where to find you at all times, know where to go to rest, etc.

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Ensembli Training Eventful Communities 149

Waxing UnLyrical

JUNE 21, 2013

They are; in fact, it’s one of the favorite tools in journalist toolboxes , therefore it’s one of the favorite tools in the toolboxes of PR pros. Figure out what works for you ( Ian Cleary has some nice tips on scheduling tools for multiple tweets here ). Where Twitter for PR usually begins… and ends.

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Twitter How To HootSuite Curation 246

Waxing UnLyrical

AUGUST 11, 2014

Content Curation: 3 New Tools To Discover & Share Content. Laura Click offers some great tools to help you find “hidden gem” articles that are the internet’s well kept secret. Kirk Hazlett relays the secret to encouraging creativity with honest and open feedback rather than negativity.

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Curation Hashtag Consultant Flickr 219

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. Responsibly-designed research.

Communities 239

Communities Case Study Patterns Study 239

Waxing UnLyrical

JUNE 17, 2019

There are other social video tools (Lumen5) that give you more flexibility here. The Final Verdict: For people looking for a magic app that will solve all social video problems, I hate to tell you there isn’t a tool on this planet (or ET’s planet for that matter) that I’ve found, MoShow included. MoShow offers the ability to add text.

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Review Products Video LinkedIn 100

Waxing UnLyrical

MAY 17, 2019

2019 will bring recognition to the unexplored abilities of Augmented Reality for being a convenient marketing and digital experience enhancement tool. Having a knack for writing and an editorial mindset, she has been writing for ProProfs: a brand that’s known for creating delightfully smart tools such as survey maker.

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Trends Survey Template Templates 175

Waxing UnLyrical

MAY 29, 2013

Al Hopper noted that Traackr’s tool allows for conversation analysis, which has definite benefits for PR pros: Although Klout continues to be viewed with some skepticism among the #measurePR crowd, as it continues to adjust people are finding ways to incorporate and use it occasionally.

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Klout Analysis Influencer Conversation 225

Waxing UnLyrical

OCTOBER 7, 2011

On August 30, the #MeasurePR chat had a terrific chat with guest Jonny Bentwood of Edelman Digital, who is the brains behind the TweetLevel influence tool. The tool is free, and anyone can review the algorithm. And even though this is posting late, I’m going ahead with it since I know the transcript will be useful to you.

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Influencer Flickr Analysis Hosting 163

Waxing UnLyrical

FEBRUARY 22, 2016

Collaboration Tools for Social Media Teams: You Don’t Have to Do It All Alone. Why: Slack is just one of the tools I personally use for collaboration. 8 Collaboration Tools to Improve Your Content. So this week’s roundup focuses on how collaboration can play a major role in successful campaigns and projects.

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Collaboration Consultant Team Communities 100

Waxing UnLyrical

OCTOBER 26, 2011

And since the topic of influence in social media isn’t going away any time soon, particularly with new tools cropping up , we thought we’d talk about that. Influence tools can’t get to offline influence.” Jen said to put the “plan first, tools second. You end up measuring to fit the tool.”

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Influencer Social Media Klout Flickr 174

Waxing UnLyrical

APRIL 23, 2013

I have heard a lot of talk about Twitter’s use as a conversation tool. Social media is a fantastic tool that has positively benefited the world by opening the lines of communication for so many topics and so many people. Small businesses that wouldn’t have survived otherwise have used it as a tool to successfully find customers.

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Social Media Meme Flickr News 266

Waxing UnLyrical

JUNE 5, 2013

You need the right tools. In the same way, you cannot expect to succeed in business without the right tools. You can’t expect opportunity to materialize instantaneously. You have to work hard, and wait for it. Knowing what to use, when, and why, are the elements that make you successful.

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Small Business Consultant Activities LinkedIn 277

Waxing UnLyrical

JULY 11, 2012

There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. the current tools don’t easily offer the kind of listening that would be really useful. – the current tools don’t easily offer the kind of listening that would be really useful.

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Social Media Issues Sentiment Banking 204

Waxing UnLyrical

JUNE 22, 2016

The point I’ll demonstrate is that these are tools that are now available to any communications professional. This means that another communications or marketing tool that you can use is sponsored content through a third-party publisher. Apple News. 40 percent of mobile devices in the U.S. Conclusion.

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Content Apple Drupal WordPress 128

Waxing UnLyrical

JULY 21, 2014

Do you need an Email Marketing or Marketing Automation Tool? Why: Which is better for your business, email marketing or a marketing automation tool? Ian Cleary explains the context which is best for each. How does context play into your business strategy? Please share in the comments below… you know we love to hear from you!

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Consultant Flickr Resources Metrics 195

Waxing UnLyrical

DECEMBER 11, 2015

On tools they would recommend for PR Measurement: A3: If you feel a little wary of Google Analytics start with our simple PR Dashboard. In addition the following tools and resources were mentioned: Cision. The 2015 Complete guide to Public Relations tools via Prezly. ” #measurepr. Google Analytics. Platform analytics (e.g.

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Analytics Sentiment Consultant Metrics 100

Waxing UnLyrical

DECEMBER 18, 2012

It has pearls of wisdom like this one: “The most important thing to remember about measurement tools is that they will do only what you tell them to do. Collecting data is easy but collecting the right data to answer your questions requires careful planning and appropriate tools.”

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Case Study Consultant Buy Study 208

Waxing UnLyrical

JUNE 21, 2012

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. There are a ton of tools (and new ones coming out every day, it feels like) that purport to help us do this.

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HootSuite Social Media Curation iPad 269

Waxing UnLyrical

JUNE 30, 2014

3 Free Tools to Help with Your PR Campaign. Why: What tools do you use to support your campaign goals? Why: Saying “yes” too often can leach away at, instead of growing, your business. I’d love this post from Laura Click even if the eight-word headline were the sum of its parts.

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Small Business Consultant Flickr System 202

Waxing UnLyrical

JULY 24, 2012

A@ p2 Too many metrics focus on how a tool or discipline is performing, as opposed to measuring business goals #Measurepr — Geoff Livingston (@geoffliving) June 26, 2012. and this great list of social media monitoring tools. A5 List of 22 SMM tools tprk.us/9YlKgO Chapter 13 of #OptimizeBook.com has lots of tools #measurepr. —

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Nielsen Flickr Research Metrics 185

Waxing UnLyrical

APRIL 29, 2013

So much so, that they start to dream up public relations programs using X platform, or Y tool… forgetting that a good program needs to be grounded in research. One of the great advantages of living and working in the digital age is that now it is so much easier to conduct research, thanks to a plethora of digital tools.

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Press Release Research Consultant Flickr 206

Waxing UnLyrical

APRIL 25, 2011

“If the majority of Twitter users view their tweets through third-party tools that simply make calls to Twitter’s API’s, they’ll never see Twitter partner ads, promos, or Quickbars. I think there’s a better solution though, and I’m not nearly as pessimistic as Ulanoff is.

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Tweetdeck Buy Twitter API 212

Waxing UnLyrical

JUNE 21, 2018

While discussing the details of social media strategy may be a topic for another post, social media management tools can be extremely helpful in getting authentic advocacy off the ground. Brooklin Nash writes about the latest tools and small business trends for TrustRadius. But what can that actually look like?

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Authentication Brands How To Review 125

Waxing UnLyrical

MARCH 14, 2013

Serve as a role model for your students in how to use these powerful tools appropriately. What do you think: short of choosing to live like the Amish, how can we make use of these wonderful tools and still maintain a respectful balance between work and home? Teach students by showing them how to present themselves responsibly.

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Social Media Policies Education LinkedIn 232

Waxing UnLyrical

JUNE 17, 2016

It’s an incredible, interactive tool, that literally walks you through how to identify not just your relevant metrics for each stage of the customer journey, but how to frame your overall strategy as well. It’s unbelievable. Please, please go through the new Framework.

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Metrics Banking Conference Consultant 100

Waxing UnLyrical

NOVEMBER 30, 2018

The solution to these challenges is identifying the right metrics to measure the ROI of your content marketing and using tools to track these metrics. While Google Analytics or other analytics tools can easily take care of the second part, we’ll help you with the first one.

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Metrics Content Marketing ROI 191

Waxing UnLyrical

DECEMBER 13, 2011

The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. Next, we talked tools – the kind we all love – *free* ones. New trends? Saying goodbye to bad habits?

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Communities Klout Trends Analytics 169

Waxing UnLyrical

AUGUST 14, 2015

During the chat, newcomer @classickatie asked for some measurement tools for those on a small budget. Michelle also suggested this great list of tools from Marcia DiStaso. Michelle also suggested this great list of tools from Marcia DiStaso. Survey Monkey. SME Social Media Reporting Toolkit. CyberAlert. Talkwalker. TweetReach.

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Analytics Consultant Survey Reputation 100

Waxing UnLyrical

MARCH 31, 2014

8 Social Media Marketing Tools to Rapidly Accelerate Your Growth Online. Why: Ian Cleary shares eight social media marketing tools (many for Facebook) to turbocharge your marketing efforts. Why: Does your team struggle with blogging? Laura Click explores how to help them (and your business) succeed.

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Press Release Startup Consultant Flickr 186