Jeff Esposito

FEBRUARY 16, 2011

I stumbled across a free tool recently called Global Index Web Lite, which provides social media usage insights for 15 countries around the world including the USA, UK, Australia and China. After getting over the shock that a free resource like this exists, I thought it’d be useful to pull out the key findings of.

Social Media 52

Social Media Resources Tools 52

Jeff Esposito

JUNE 13, 2011

You can log on daily or monthly and track the growing number in an excel spreadsheet, or take advantage of existing tools that track this for you. For Twitter, you can sign up for a third party tool like Twitter Counter to track your account’s growth. Tools like CoTweet, Hootsuite and Tweetstats allow you to measure these things.

CoTweet 45

CoTweet CoTweet URL Metrics 45

Jeff Esposito

FEBRUARY 21, 2012

If you manage a Facebook page for a company, entity or personal blog you are probably aware that Facebook has rolled out a new Insights tool. Instead of the bare bones metrics from the old Insights tool, the new tool offers more data than most folks truthfully need.

Facebook 46

Facebook Metrics Comparison Data 46

Jeff Esposito

MAY 9, 2011

Since entering the public lexicon somewhere between the second half of 2009 and 2010, “social media” has evolved from a curiosity and a cool new toy into a powerful tool for business. You see, instead of being a tool to break down the dreaded corporate silos, social media is becoming a silo all into itself.

Social Media 51

Social Media Real Estate Small Business Organization 51

Jeff Esposito

JULY 23, 2012

They are guilty of sticking their heads in the sand because they don’t realize is that the tools that they love having authentic conversations on, can be really good marketing tools. Many communications pros are quite active on social media, but they may see the space solely from a public relations point of view.

Social Media 47

Social Media Policies Authentication Team 47

Jeff Esposito

SEPTEMBER 22, 2011

Choose the right tools for the job. Some key takeaways included: Understand your business goals. Understand your customers’ needs. Set rules of engagement. Be rigorous on your measurement. A Case Study in Social Media Measurement: Vistaprint. View more presentations from Jeff Esposito.

Case Study 42

Case Study Lithium Study Social Media 42

Jeff Esposito

DECEMBER 27, 2011

While you can find this out from running queries on Google Analytics, the tool doesn’t make shiny graphs for you, so I decided to check it out and below is their analisis of the top posts on this blog in 2011. If you want to give it a try click here to get a chart made up for your blog, its free.

Analytics 39

Analytics Google Tools Company 39

Jeff Esposito

DECEMBER 15, 2011

Every time someone Tweets, blogs or posts to a team’s Facebook page it gets tracked by tools like Lithium’s social media marketing tool. While you might be thinking rush defense, QB rating or pass defense, I turned to my other passion to help me pick the winners – social media. If you are shaking your head, let me explain.

Social Media 32

Social Media Metrics Team Tools 32

Jeff Esposito

MAY 16, 2012

The tail end of each chapter offers worksheets for the reader to fill out, so it can be a learn while you read tool as well. The book itself takes you through the steps of getting a more rounded marketing structure and outlines some of the work that needs to be done. This book should be read if you… work in marketing. hate silos.

Marketing 44

Marketing Discount Process Social Media 44

Jeff Esposito

NOVEMBER 1, 2010

From there the numbers were inserted into my formula that equally weighs five variables, including conversation share, positive conversation share (mentions sentimented positive by the tool), negative conversation share (mentions sentimented negative by the tool), SIM score and Net Promoter Score.

Lithium 42

Lithium Badge Sentiment Foursquare 42

Jeff Esposito

MARCH 23, 2011

Instead of asking for directions or hailing a pedicab or taxi, we fired up our smartphones looking for the best navigational tool. I am addicted to 140 character nuggets and see it as a useful professional and personal communications tool. So needless to say, I was lost and out of my element – as were many of my SXSW friends.

Foursquare 38

Foursquare Conference Applications Google 38

Jeff Esposito

MARCH 6, 2012

While all of those tools have their merits, they just aren’t for me. Over the past year or so, I have done a lot of planning that has involved organizing ideas from my head to a more permanent place. In the digital age that we live in, one would probably think that this place was on a computer, tablet or platform like Evernote.

Organization 40

Organization List Platform Tools 40

Jeff Esposito

SEPTEMBER 15, 2011

For those of you just tuning in, I have decided to use Lithium’s Social Media Monitoring tool to use social buzz to create my picks for the season ( click here for a full methodology). The docket was filled with tough games to pick that made for some excellent viewing.

Social Media 47

Social Media Tools Lithium 47

Jeff Esposito

DECEMBER 15, 2011

Every time someone Tweets, blogs or posts to a team’s Facebook page it gets tracked by tools like Lithium’s social media marketing tool. While you might be thinking rush defense, QB rating or pass defense, I turned to my other passion to help me pick the winners – social media. If you are shaking your head, let me explain.

Social Media 28

Social Media Metrics Team Tools 28

Jeff Esposito

AUGUST 3, 2010

And really different tools can be used to measure different things. And even there are other free tools that can be used that do things that the paid tools don't, or do differently. I use a number of different tools already and can tell the value of individual interactions that we have daily.

Metrics 28

Metrics Review Social Media Video 28

Jeff Esposito

FEBRUARY 4, 2014

View page in developer tools. Unfortunately, Facebook did not offer sharing options, so you’ll have to take an approach that takes some code look-ups and download yours. How to get yours: Visit Facebook.com/lookback in Google Chrome. Inspect Network. Search for.Mp4. Right click and open in new tab. Select download video.

Facebook 20

Facebook How To YouTube Eventful 20

Jeff Esposito

NOVEMBER 30, 2012

A free online tool won’t give you a quick answer. Your follower count doesn’t matter: Hubspot’s incorrect “Value of A Like” (VOAL) formula published by Harvard Business Review – pro tip, if you are looking for the value of a fan or follower, you need to do some work. Don’t believe me?

Review 39

Review Influencer Publishing Tips 39

Jeff Esposito

FEBRUARY 12, 2011

Have you tried this tool out? Over the past few days I have been playing with LinkedIn Labs Maps feature to look at how my network is connected. Its interesting to see how groups of people are interconnected. Can you find yourself on this map? If we’re not connected, feel free to join my network.

LinkedIn 28

LinkedIn Groups Groups Features 28

Jeff Esposito

FEBRUARY 6, 2013

The network also boasts a great tool called Hangouts. This action increases the relevancy of the item within Universal Search. This means that when a friend of this person searches for a product or service, they will see that their friend has liked a specific brand.

Small Business 54

Small Business Social Networking MySpace Discount 54

Jeff Esposito

JUNE 4, 2012

Having a tool to help make a decision easier might help make the customer’s purchase intent increase. Content, content, content – Content is often thrown around as a buzz-word but is really something that companies can do a little bit and make a major impact in staying top of mind of their social customers.

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

NOVEMBER 23, 2011

With that said, my weekly picks using social media buzz metrics via Lithium’s Social media monitoring tool have not fared as well. While the NFC has a two-horse race for the top two seeds, the AFC is wide open with four teams owning a 7-3 mark. So it is still anyone’s game.

Crowdsourcing 35

Crowdsourcing Metrics Social Media Team 35

Jeff Esposito

JUNE 2, 2015

Eyeballs translating to actions: While we can opine all we want on social media being a conversational tool, it is also Big Business. If you are driving traffic back to your site, you can tie value back by leveraging other tools like their conversion tracking pixel – Twitter Cards can also be used for this type of tracking.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

Eyeballs translating to actions: While we can opine all we want on social media being a conversational tool, it is also Big Business. If you are driving traffic back to your site, you can tie value back by leveraging other tools like their conversion tracking pixel – Twitter Cards can also be used for this type of tracking.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

OCTOBER 13, 2011

It’s Thursday, so it is once again time for our weekly NFL picks utilizing buzz generated using Lithium’s Social Media Monitoring tool. If you are new to the picks, be sure to check out this post where the social media NFL picks process is outlined. 500 on the season with a 39-39 record.

Social Media 34

Social Media Team Process Tools 34

Jeff Esposito

OCTOBER 13, 2010

Released under the headline “ Social Media Will Overtake Traditional Media as PR Tool in Next Two Years ,” the study clearly demonstrates how social media is no longer viewed as merely a one-off component for successful campaigns, but is increasingly taking the place of traditional PR tools and tactics.

Social Media 34

Social Media Study Sentiment Consultant 34

Jeff Esposito

MARCH 4, 2013

One is for work in the hotel and the other is for taking notes or tooling around the web while in the convention center (plus it will help me save battery on my phone). Work stuff – my work laptop is pretty cumbersome, but will still need to check in during the conference. So I’ll bring my lighter netbook and iPad mini.

Smart Phone 52

Smart Phone Hotels iPad Energy 52

Jeff Esposito

OCTOBER 3, 2011

There is no question that social media is the most useful innovation or tool for the public relations industry. It has leveled the playing field and allowed easier access to reporters for public relations pros. This has also served as the catalyst for more meaningful relationships between journalists and flacks.

Social Media 47

Social Media RSS Reputation Industry 47

Jeff Esposito

JANUARY 11, 2012

The formulas use data pulled using Lithium’s Social Media Monitoring tool and are weighted on a number of points that can be scored in an NFL game ( click here for a full description). While it might sound foolish, I figure it as just as good as those folks who pick winners by flipping a coin or on what mascot is more bad ass.

Social Media 31

Social Media Conference Metrics Data 31

Jeff Esposito

NOVEMBER 3, 2011

This year I decided to break away from that method and decided to make my weekly selections with social media buzz metrics using Lithium’s social media monitoring tool ( full metrics here ). Most years I pick on a combination of gut feeling and stats. Below are my picks for Week 9: New York Jets -6, Buffalo 22.

Social Media 34

Social Media Metrics Team Groups 34

Jeff Esposito

JULY 30, 2012

The biggest thing to remember is that you are offering social as a tool to help your coworkers enhance their areas of the business. Change is hard, so approach other teams with ways that you can work together. This is going to be hard work, but worth it in the long-run. Sure this won’t give you the glory, but it will help ease adoption.

Team 44

Team Resources Buy Examples 44

Jeff Esposito

MARCH 2, 2012

This can be a rebrand a search evolved or just a connective tool to their products. Seeing their blatant lack of acknowledgement and deletion of comments regarding an accident and past pirate encounters on their social properties really pains me.

Journal 39

Journal Google Eventful Social Media 39

Jeff Esposito

JULY 15, 2011

Google+, Digital Sneetches and Getting Real Value from a New Tool – We all get excited about shiny things, sometimes too excited. If you are like me, you probably realized that the site has become similar to a jalopy, something that gets you what you need, but is clunky and not user friendly.

Blogger 35

Blogger Review Features Social Media 35

Jeff Esposito

FEBRUARY 2, 2011

To judge the NFL champion on Sunday, we’ll look at the same metrics provided through the tool in terms of social buzz, but will look at the data going from their respective championship runs until January 31 (two weeks). Instead of licking my wounds and saying better luck next year, we’re going to try this whole rodeo again.

Lithium 32

Lithium Social Media Film Metrics 32

Jeff Esposito

FEBRUARY 23, 2011

Was this a good marketing tool or is it just distasteful. So I decided to reach out to my friend Justin Goldsborough for his take on the subject. He offers a bunch of great insight in this counter-post. What say you?

Advertising 33

Advertising News Tools Brands 33

Jeff Esposito

AUGUST 24, 2011

She provides sales and business development services to agencies and companies who are utilizing social media strategies and tools, and will be launching a blog called “Rip Off The Roof&# in the near future. Anne Weiskopf lives in the Boston area, and has spent many years in the tech media and B2B market. Image - freefotouk.

Sports 54

Sports Fashion B2B Survey 54

Jeff Esposito

JANUARY 8, 2012

It’s the ultimate tool of professional manipulation. There’s nothing more powerful in the PR arsenal than the use of the embargo ( click here for a sample embargo ). Reporters hate them. PR pros love them.

Sample 46

Sample Samples Conference Report 46

Jeff Esposito

JULY 11, 2011

Article sharing can be automated to an extent using third party tools. Content creation is something that you might devote four to five hours a week on if you post a few times a week. Devote 30 minutes to at the start of each day to finding the content and offering a unique take on it.

Social Media 48

Social Media Fashion Issues Consultant 48