Direct Marketing Observations

JANUARY 31, 2018

In that time, I’ve worked for some of the largest companies in the world and If you were to ask me what keeps me up at night it would vacillate between how can I do more with the tools and resources I have available to me and what am I missing? This is the great struggle for the enterprise in social media. Where does it fit?

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

OCTOBER 27, 2023

Fact-Check : Use fact-checking websites and tools to verify the accuracy of claims or news stories. This is like the first bullet point but if your go-to source is not credible or if all you do is watch or listen to ONE source for your information and think that’s credible enough for you, then how would you know ever if something was fiction?

Social Media 130

Social Media How To Privacy News 130

Direct Marketing Observations

DECEMBER 2, 2011

All the “CMS” tools and knowledge you may drop on a client, all the technical jargon and “buzz words” may make you appear as the “King” (or Queen) of the Digital marketing world. Combine the “high tech” with a bit of “high touch” and remember that people buy from people.

Content 184

Content Banking Skills Software 184

Direct Marketing Observations

JUNE 15, 2010

It just seemed like a cool network to join; Or a cool tool to use, or a good idea at the time. Tags: Social Networks social media marc meyer social tools. Some do manage to land after leaping but then they don’t know where they are. There are a lot of people that fall into this category.

Types 143

Types Social Media Lurker Social Networking 143

Direct Marketing Observations

JULY 20, 2011

That means providing you with the business services, tools, entertainment outlets and peripherals that can casually prevent you from thinking you need to use another service or site to achieve said service or tool. Which leads us back to Google + and the logjam. Google + is cool, it may even fill a need, but is it a Facebook killer?

Google 156

Google Yahoo Apple Social Networking 156

Direct Marketing Observations

JUNE 28, 2010

The great thing about social is that we can suggest specific ways that they can use social media to amplify what they are doing, that might be of interest to people who are not brand enthusiasts- and we can tailor platforms and tools to meet the needs of staff and customers. As I have said in the past. That’s not my job. Be transparent.

Consultant 171

Consultant Social Media Posterous Authentication 171

Direct Marketing Observations

JANUARY 14, 2010

1) Here’s a cool little tool: Type in a brand name. As their name belies, Find better Twitter tools and share your favorites. We’re either creating it or consuming it. There’s no in between here on the interwebz. With that said, lets look at what you might have missed over the past week. which is invaluable.

RFP 218

RFP Bookmarklet One Spot Flickr 218

Direct Marketing Observations

OCTOBER 12, 2012

I’ve used upwards of 7-10 free and paid social media monitoring and measurement tools to do it. Recently, my work required that I evaluate some of the top global brands in a certain industry in regards to internal b2b social media usage. I’ve looked at social data for a month and I have discovered two hurdles and one gap.

Social Media 187

Social Media Engagement B2B Small Business 187

Direct Marketing Observations

MAY 16, 2011

Interestingly, the research show that search alone is still a powerful tool in online buying intent, behavior and research. Search drives the intent or consideration to buy, and social locks up or seals the intent and turns it into a conversion.

comScore 182

comScore Influencer Survey Study 182

Direct Marketing Observations

MAY 26, 2010

From one of our weekly Tweetchats hosted by JD Lasica on Facebook and Privacy , this link was shared: Facebook Backlash Sparks Transparency Tools which has a couple of really good tools in the article. Fan Page List has all the data. While we’re at, have a look at Openbook.

Sites 148

Sites Social Media GPS Construction 148

Direct Marketing Observations

OCTOBER 4, 2017

There are some great content creation tools these days and the whole process of creating content for social is an industry in and of itself. The tools and data are there but marketers are lazy. That’s a bonus. Measurement ? The crazy thing about social media content today? It’s not bad. In fact, it’s more visual than ever before.

B2B 100

B2B Conversation Social Media Strategy 100

Direct Marketing Observations

APRIL 21, 2010

123people.com -123people is a real time people search tool that looks into nearly every corner of the web to find comprehensive and centralized people related information consisting of images, videos, phone numbers, email addresses, social networking and Wikipedia profiles. UsernameCheck.com Similar to Knowem.

Education 177

Education Social Media Wikipedia Social Networking 177

Direct Marketing Observations

MAY 17, 2011

I think it’s an interesting dichotomy nowadays in which we have interviewed, poked and prodded this person before we have hired them, and yet we do not trust them to use social tools and platforms- Essentially, we have scared ourselves into thinking that every trusted employee that has been hire to be a part of the family and the culture is a (..)

Social Media 192

Social Media Guidelines Policies Meeting 192

Direct Marketing Observations

JANUARY 26, 2010

New Study Reveals Facebook Better Than Twitter for Marketers So another question to you: Are you using Facebook as a marketing tool? Buzzom has some nice analytics tools and some cool graphics. If so, in what way? How are you measuring? Don’t worry it’s free.

B2B 180

B2B Social Media Case Study Consultant 180

Direct Marketing Observations

APRIL 17, 2015

You’d think that with the advent of all the new data tools and analytics packages on the market, that we would know exactly what the customer wants. As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle.

Content 100

Content Marketing Education Analytics 100

Direct Marketing Observations

MARCH 17, 2015

Content curation tools are great. I’m cutting to the chase. and feel free to disagree with me at any point when you think I’m wrong. No really, they are, except all they do is pull the content in and that really is just half the battle.

Content 100

Content Curation Data Platform 100

Direct Marketing Observations

FEBRUARY 5, 2010

6) Encourage your employees to follow your company via social media tools and platforms like Twitter and retweet, post, etc. 10) Show corporate executives how social media tools like wikis and internal communities, can help increase productivity. It’s a very clear way to demonstrate value. Be part of the conversation.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

SEPTEMBER 12, 2011

The seat is the tool or the platform for discussion. But what Linkedin really is, is it’s our vetting tool. Social is the empty seat next to you on an airplane that soon will be occupied by someone you can talk to for 3 hours. The potential is there should you choose to engage. People have been using each other for centuries.

LinkedIn 173

LinkedIn Social Media Curation Social Networking 173

Direct Marketing Observations

APRIL 7, 2010

All social media should mean to you is that it allows for you to add tools and channels to your marketing mix that help you connect with your customers and future customers. Making them happy means you live to play another day. Delivering to them the best of what you do is why you do what you do. It’s time to move on.

Social Media 166

Social Media Tools Marketing 166

Direct Marketing Observations

JANUARY 17, 2019

Better tools, better coaches, better conditions, equipment, they all factor in. You are measured, you are benchmarked and then you try again. By season’s end, you should be at your peak and be ready to compete, challenge and hopefully win. But sometimes, someone comes out of nowhere and can shock the world. It can happen.

Social Media 189

Social Media Marketing Social Networking Compete 189

Direct Marketing Observations

JUNE 10, 2010

It’s actually good news for them and those of us that use ALL aspects of Twitter that contribute to it being one of our primary tools for: Networking. Should those who are hoping to have conversations be worried? Creating awareness. Finding clients. Contributing to causes. Driving sales. Lead sourcing. Sharing content.

Microblogging 143

Microblogging Twitter Conference Conversation 143

Direct Marketing Observations

SEPTEMBER 27, 2010

A lot of you are still big believers in the conversational benefits of what Twitter can do for a business and I am too for that matter, but the ability to rise above the noise takes a deft touch, a solid working knowledge of Twitter tools and applications, and an ability to understand how they are best utilized.

Conversation 171

Conversation Twitter Construction Applications 171

Direct Marketing Observations

MAY 13, 2022

The proliferation of apps and tools for creative purposes skyrockets in 2022. At the end of the day, social media is still a transactional, arrangement between strangers but to bolster and validate Seth Godin’s 2008 book, Tribes, everyone has a tribe and, thus the strength and growth of communities will continue to deliver on that notion.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

JUNE 23, 2011

Of empowering employees with social tools. Well I hate to break it to you but though Facebook is nearing the holy grail of 1 billion registrants- There are still a lot of people and a lot of companies out there that are: Scared to death of Facebook. Scared to death of socia l. Of becoming social.

Social Media 200

Social Media Posterous Collaboration Course 200

Direct Marketing Observations

FEBRUARY 23, 2010

If we open our research and insights departments to the social web, how can they can they use these tools that have never been considered before? Could you use that insight to build better products or price more according to near real-time inputs?

Marketing 152

Marketing Price Wikipedia Groups 152

Direct Marketing Observations

SEPTEMBER 4, 2015

First and foremost, I use it as a competitive intelligence tool. Occasionally I will reach out to a few to see how they’re doing or to congratulate them on a new gig, Or to endorse them for something that I’m not even really sure they might be good at, but beyond that? You know what I use Linkedin for? It’s a barometer.

LinkedIn 100

LinkedIn Tumblr Social Networking YouTube 100

Direct Marketing Observations

MARCH 23, 2011

They have embedded the social tools and capabilities into their new web sites to allow us to have a voice. The new iteration of the 4th estate is represented online with gusto. Outlets such as MSNBC and Scripps insist on traveling at hyper speed with us on the information super highway. There is one looming and large problem though.

Comments 138

Comments Social Media Embedding Travel 138

Direct Marketing Observations

JULY 20, 2010

The biggest reason is that we, the social media community lose our poster child/ case study of how one person with one tool/platform can transform how a company operates in the social media spectrum of customer service.

Company 187

Company Case Study Brands Posterous 187

Direct Marketing Observations

AUGUST 19, 2010

A new tool? Over the past few days I have gone back to my roots and I feel better about it. It’s almost as if I’m reading Naked Conversations again. What is it that has reinvigorated me? Nope, it’s even more simple than that.

Social Media 180

Social Media Strategy Conversation Meeting 180

Direct Marketing Observations

FEBRUARY 2, 2010

“Only one in seven of the companies that participated in the research noted a formal process associated with adopting consumer-based social networking tools for business purposes, indicating that the potential risks associated with these tools in the enterprise are either overlooked or not well understood.”.

Social Media 131

Social Media Sentiment Research Process 131

Direct Marketing Observations

APRIL 9, 2010

It’s essentially a mobile advertising and lead generation tool for real estate sales and marketing professionals. Goomzee helps increase sales through innovative solutions, specifically designed to connect buyers and sellers. 6) You knew something like this was going to be created didn’t you?

Sites 170

Sites Real Estate URL Social Networking 170

Direct Marketing Observations

FEBRUARY 17, 2012

Today’s empowered consumer has too many tools at their disposal to make an informed and educated buying decision. An empowered customer who wants to buy from a business that doesn’t get “it” means nothing to that business-it’s just a lost opportunity to that business.

Buy 143

Buy Education Activities Groups 143

Direct Marketing Observations

MARCH 18, 2015

You have tools to discover it and you have platforms to schedule it within and you have ways you can automate it. You’re not here to read about my justifications of all things social, you’re here to learn one thing, so let’s do it. It’s tailored to your company and it speaks to your audience.

Social Media 100

Social Media Marketing Discount Engagement 100

Direct Marketing Observations

JANUARY 21, 2011

They revert back to traditional forms of marketing using social tools and platforms. YourVersion [link] - YourVersion is a tool for delivering the latest news, blogs, tweets, and videos on content that matters to you, all in one place. One way messaging with frequency. All Facebook [link] - The unofficial Facebook Blog.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

NOVEMBER 24, 2010

Is it tools? Collectively I think we are continuing to focus on constantly rehashing what the definition of social media is. As an industry we keep redefining what social media is so much, that it’s causing some to go back and redefine what social media is to them. Is it a platform? Is it a mindset? A movement? What day is it?

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

JULY 6, 2010

Let’s short list 11 high level social media solutions and tools right now. Maybe, maybe not. What is going to give them the biggest return, the biggest impact? You can only choose one. A Ning Like community or Forum solution. Social Bookmarking. Podcasting. Social Monitoring.

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143

Direct Marketing Observations

OCTOBER 12, 2010

The first thing you do in this new digital age is you use the tools that you have at your disposal, to confer with those that are completely enamored of the brand and you ask them what they think and you listen to them. And… you believe them.

Social Media 209

Social Media Crowdsourcing Retail UGC 209