It was the viral clip that sparked billions of conversations across the web - but what were the actual results of the 'Yanny vs. Laurel' debate - and why did so many people hear such drastically different things?
The team from The Social Element have taken a closer look at the online discussion to see who, specifically, heard what, what people were saying, and what the audio actually said.
And while the insights don't reveal any major takeaways for social media marketers, it is an interesting look at the making of a viral clip, and how fun, yet divisive, content can fuel reach.