Jon Loomer

FEBRUARY 28, 2024

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it for granted or simply don’t realize the impact it has on ad delivery. In this day of audience expansion and broad targeting , the performance goal is more important than ever before. Before, your optimization event helped find people within your selected audience who are most likely to perform your desired action.

Eventful 193

Eventful Conversation Campaign Types 193

The Social Media Hat

JANUARY 16, 2024

Craft a distinct brand voice to deliver unique customer experiences. The post Building a Consistent Brand Voice: Social Media Tips for SMBs appeared first on The Social Media Hat.

Social Media 192

Social Media Tips Brands 192

Social Media Today

JANUARY 30, 2024

From testing different backgrounds for visuals or a variety of communication styles for posts, generative AI offers multiple ways to optimize your efforts.

Social Media 212

Social Media Tips Marketing 212

Sprout Social

APRIL 18, 2024

Sprout Social features are designed to help you move at the speed of social. We release over a hundred updates per year that span across publishing, engagement, analytics, social listening and customer care. That’s a lot of social media tools at our customers’ disposal. Of course, there are a few fan favorites. The Smart Inbox, Approval Workflows, Tagging and more all get a lot of love on social and on review sites like G2, but there are some lesser known Sprout features that deserve some hype a

Features 117

Features Sentiment Social Media Management Report 117

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Convince & Convert

MARCH 6, 2024

With more and more people regularly using online platforms to search for the products and brands they engage with, it’s a given that businesses need to pursue the digital route to promote their brands and offerings. Luckily, video marketing has allowed companies to seamlessly engage prospective buyers while nurturing brand trust. However, producing an effective video content strategy that actually delivers on your expectations requires a thought-out plan with hard data and research to back it u

Video 189

Video Strategy Content Marketing 189

The Social Media Hat

APRIL 13, 2024

Are we in the midst of the 4th industrial revolution? How is AI impacting marketing today, and tomorrow? The post Adapt or Be Left Behind: AI’s Marketing Revolution Awaits appeared first on The Social Media Hat.

Marketing 168

Marketing Industry Social Media Newsletter 168

Social Media Today

FEBRUARY 1, 2024

A number of opportunities and challenges lie ahead for those looking to stay on top of social media marketing trends in 2024.

Social Media 210

Social Media Marketing Trends 210

Social Media Today

MARCH 14, 2024

For brands, the move could facilitate providing additional context on product announcements and listings.

Instagram 215

Instagram List Products Brands 215

Social Media Today

JANUARY 6, 2024

The Threads team is working to reduce instances of controversial, junk recommendations in 'For You' feeds.

Content 214

Content Feed Feedly Team 214

Social Media Today

JANUARY 10, 2024

X's new 'video first platform' push will likely include new monetization elements aligned with exclusive content.

Video 208

Video Content Platform 208

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Social Media

Social Media Today

APRIL 11, 2024

The process would enable brands to create AI characters that sell their products in the app.

Products 211

Products Brands Process 211

Social Media Today

JANUARY 30, 2024

Tracks from some of the biggest stars in the world will no longer be available in the appstarting Feb. 1.

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Social Media Today

APRIL 15, 2024

Meta's developing a new product that'll enable influencers to create AI bots in their voice.

Influencer 197

Influencer Instagram Products 197

Social Media Today

JANUARY 12, 2024

Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this.

Hashtag 216

Hashtag LinkedIn Team 216

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Social Media

Social Media Today

JANUARY 19, 2024

Social apps continue to test out new generative AI options, but are they really adding to the core value of social apps?

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Social Media Today

FEBRUARY 2, 2024

Threads is working on trending topics, and other features, but Adam Mosseri doesn't view them as big factors.

Trends 208

Trends Features 208

Social Media Today

APRIL 3, 2024

Elon Musk has once again amplified a misleading chart about the platform's performance.

Platform 209

Platform 209

Social Media Today

MARCH 21, 2024

The update will make it easier to find related content from all elements of the app.

Hashtag 216

Hashtag Instagram Content 216

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Social Media

Social Media Today

JANUARY 19, 2024

The key to maximizing a social media marketing strategy is to ground the approach in purpose.

Marketing 217

Marketing Social Media Strategy 217

Social Media Today

JANUARY 12, 2024

Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this.

Hashtag 215

Hashtag LinkedIn Team 215

Social Media Today

FEBRUARY 12, 2024

Despite lingering security concerns, government agencies are looking to utilize the app to boost their messaging.

Upcoming 204

Upcoming Team 204

Social Media Today

JANUARY 10, 2024

Meta's looking to get ahead of an expected flood of generative AI content in the U.S. election race.

Content 212

Content 212

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Social Media

Social Media Today

JANUARY 25, 2024

Looking at the most followed profiles, it's clear that X remains a critical connector for some communities.

Engagement 207

Engagement Communities 207

Social Media Today

MARCH 24, 2024

Meta’s making political content opt-in, and there’s good reason for the shift.

Content 210

Content 210

Social Media Today

APRIL 11, 2024

The process would enable brands to create AI characters that sell their products in the app.

Products 201

Products Brands Process 201

Social Media Today

APRIL 10, 2024

Meta says that it has been working to address some problems in its ad delivery process.

Price 201

Price System Advertising Report 201

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Social Media

Social Media Today

FEBRUARY 4, 2024

The Threads team says that more people will get access to new Fediverse connection options in the coming months.

Team 201

Team 201

Social Media Today

JANUARY 27, 2024

AI-generated images of Taylor Swift and Russian bot operations have caused more headaches for Elon and Co.

Issues 206

Issues Content 206

Social Media Today

JANUARY 24, 2024

How to excel in 2024 on Facebook, Instagram, X, TikTok, LinkedIn, Snapchat and Pinterest.

Platform 215

Platform Social Media LinkedIn Marketing 215

Social Media Today

FEBRUARY 1, 2024

Meta's bringing in more revenue, seeing more users and is poised to capitalize on future trends.

Trends 209

Trends 209

Social Media Today

FEBRUARY 1, 2024

Meta's Twitter clone is growing steadily, though it still has a way to go to compete with X.

Compete 209

Compete Twitter 209