Social Media Strategies Summit

APRIL 11, 2024

The latest data from January 2024 shows that 93.2% of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024.

Social Media 225

Social Media Tips Marketing UGC 225

The Social Media Hat

APRIL 13, 2024

Are we in the midst of the 4th industrial revolution? How is AI impacting marketing today, and tomorrow? The post Adapt or Be Left Behind: AI’s Marketing Revolution Awaits appeared first on The Social Media Hat.

Marketing 168

Marketing Industry Social Media Newsletter 168

Social Media Today

APRIL 10, 2024

With the multi-lingual population growing, creating ads that address these audiences may be a valuable consideration.

Research 202

Research 202

Jon Loomer

APRIL 14, 2024

Most Meta advertisers know that an auction drives ad delivery, but do you know how this works ? While a typical auction rewards the highest bidder, the Meta ad auction is slightly different. Bids still contribute, but Meta is also trying to show ads to users who are likely to perform your goal action. Relevance and user experience are part of the equation.

How To 151

How To Project Advertising Engagement 151

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement.

ROI 135

ROI Team Social Media Metrics 135

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. Big Lots , the discount home goods retailer, is one such brand that has defied expectations and found tremendous success in leveraging influencer partnerships to drive brand awareness, engagement, and sales.

Influencer 101

Influencer Retail Marketing Discount 101

The Social Media Hat

APRIL 6, 2024

Instagram analytics provide insights into your audience demographics, their most active times, and the type of content that resonates with them. The post 7 Instagram Analytics Metrics Every Social Media Marketer Should Track appeared first on The Social Media Hat.

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Analytics Metrics Instagram Social Media 139

Social Media Today

APRIL 15, 2024

Meta's developing a new product that'll enable influencers to create AI bots in their voice.

Influencer 200

Influencer Instagram Products 200

Jon Loomer

APRIL 1, 2024

I love these real-life examples… When advertisers complain about over-reporting in Ads Manager , there’s usually a good reason. It could be pixel, API, or event issues. Or it could be a misunderstanding of the results. Real-Life Example Here’s an example. I’ve been running a test for a free subscription. I created a separate landing page and form for the test, and I tag people in my CRM when they subscribe there.

Conversation 142

Conversation API Eventful Report 142

The Realtime Report

APRIL 16, 2024

Google Cracks Down on Spammy Behavior in Hopes of Focusing on Best of AI Bad content has been put on notice by Google. Those hoping to game the search engine’s algorithm will have to face new changes to its ranking systems, designed to help surface good content in results and hide some of the worst and most cynical stuff on the web. The measures taken by Google include prioritizing original and authentic reviews over recycled information that passes around aggregator sites.

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Google Authentication Collaboration Aggregator 91

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Bill Hartzer

APRIL 17, 2024

Facemoji Keyboard, renowned for pioneering enriched content creation within keyboard apps, has just rolled out its latest feature, Rizz Master. This innovative tool leverages generative AI to enhance users’ communicative flair, particularly in the realm of dating and social interactions. The Rizz Master feature is engineered to assist users in finding just the right words, especially when initiating new relationships—a challenge familiar to many.

Conversation 86

Conversation Sentiment Mobile Engineering 86

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues.

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Hubspot Template Templates API 96

The Social Media Hat

APRIL 7, 2024

Paying more than a few hundred dollars a month for marketing tools? This will help. The post Agency Overload: Finding the Path to Simplification in Your Marketing Tools appeared first on The Social Media Hat.

Tools 130

Tools Marketing Social Media SMS 130

Social Media Today

APRIL 15, 2024

X originally piloted the new account fee initiative in selected regions last year.

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Jon Loomer

APRIL 7, 2024

Here’s a myth that you might believe regarding Ads Manager overreporting. Honestly, I believed it forever. Here’s the situation… You have a purchase event that fires on page load. Someone clicks your ad and makes a purchase on your website. After they complete the purchase, they refresh the confirmation page three times. Will Ads Manager report four conversions because the page was loaded four times?

Eventful 126

Eventful Report Conversation Examples 126

Amy Porterfield

APRIL 11, 2024

Listen on… Mastering the art of public speaking, crafting irresistible lead magnets, and building a six-figure business with Mike Pacchione. My friend, my guest today has built an […] The post #670: Excel At 1-on-1 Coaching, Public Speaking, & High Converting Lead Magnets with Mike Pacchione appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 103

Marketing List 103

Bill Hartzer

APRIL 17, 2024

In a striking shift from traditional aspirations, UK children are now setting their sights on becoming social media influencers, ranking it among their top career choices. This revelation comes from a recent study conducted by nimbl, a popular pocket money card and app, which surveyed young Brits aged 6 to 17 about their dream jobs. While classic professions like teaching, medicine, and veterinary science continue to hold the top spots, the role of a social media influencer has made a surprising

Social Media 86

Social Media Influencer Study Survey 86

The Realtime Report

APRIL 1, 2024

10 Steps to Mastering the SIMP Trunk Definition Mastering the definition of SIP trunking involves understanding its technical aspects and practical applications. Here are ten steps to help you achieve this: Define SIP Trunking SIP trunk definition is a modern technology that replaces traditional phone lines by establishing a virtual connection with an Internet Telephony Service Provider (ITSP).

Applications 91

Applications System Cost Privacy 91

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

The Social Media Hat

APRIL 6, 2024

It's possible you're utilizing too much marketing automation, and jeopardizing your business. The post Automating Your Social Media? Beware of These Common Pitfalls. appeared first on The Social Media Hat.

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Social Media Marketing Newsletter 113

Social Media Today

APRIL 3, 2024

Elon Musk has once again amplified a misleading chart about the platform's performance.

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Platform 217

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These insights build stronger messaging, campaigns, product lines—the opportunities are endless.

How To 95

How To Sentiment Template Templates 95

Audiense

APRIL 10, 2024

In case you missed it (and how could you?), 2023 was an absolute blockbuster of the year for the box office. Barbie and Oppenheimer have been credited with saving cinema, with Barbie stealing the title of highest grossing film of 2023 , generating $1.38 billion in revenue worldwide.

Film 86

Film Campaign Analysis 86

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Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Bill Hartzer

APRIL 17, 2024

In a dynamic overview of the social media landscape, Dash Hudson has just released its latest Cross-Channel Social Media Benchmark Report, revealing key opportunities for brands aiming to refine their digital strategies. The report highlights significant trends across major platforms, with TikTok emerging as the front-runner for follower growth and engagement.

Report 86

Report Social Media Brands Social Media Management 86

Ignite Social Media

APRIL 1, 2024

Liquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. The company’s founders understood one critical truth – in a saturated marketplace, simply launching a new product is not enough to get noticed. You have to shatter conventions and create a cohesive brand identity that truly stands out.

Social Media 91

Social Media Marketing Proposal Case Study 91

The Social Media Hat

APRIL 10, 2024

How to humanize your brand and create deeper connections with your audience. The post The Power of Storytelling in B2B Marketing: Crafting Narratives That Drive Engagement and Conversions appeared first on The Social Media Hat.

B2B 93

B2B Conversation Engagement Marketing 93

Social Media Today

APRIL 15, 2024

Meta's developing a new product that'll enable influencers to create AI bots in their voice.

Influencer 193

Influencer Instagram Products 193

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Discover just how easy it is to boost SEO with social media.

Social Media

Amy Porterfield

APRIL 1, 2024

Listen on… This copywriting strategy will completely transform your business with Donald Miller. Happy April Fool's Day, my friends! Donald Miller has taken over the Online Marketing Made […] The post #666: April Fool’s Takeover: Why Telling Your Story Will Not Help Your Business with Donald Miller appeared first on Amy Porterfield | Online Marketing Expert.

Strategy 100

Strategy Marketing 100

Audiense

APRIL 4, 2024

If your goal is to create marketing campaigns that speak to your target audience, ensuring high engagement and conversion rates while impressing your clients, then mastering audience intelligence is critical. But what does effective audience intelligence look like, how can you leverage it, and what features should you look for when choosing an audience intelligence platform for your agency?

Platform 86

Platform Campaign Conversation Features 86

Bill Hartzer

APRIL 4, 2024

In an era where digital presence is more critical than ever, United Airlines is defying expectations and setting new standards on social media. The airline has taken a bold leap, shifting from its traditional corporate image to a more dynamic, creator-driven approach. This innovative strategy is not just turning heads but also setting benchmarks in the industry, according to recent insights from Dash Hudson, a leading authority in social media management.

Airlines 86

Airlines Social Media UGC Authentication 86

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities.

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Fashion Influencer Ensembli Instagram 95

Pam Moore

APRIL 7, 2024

Cultivating Innovation: 9 Tactics for Getting Your Team to Hug AI and Innovation Are you ready to infuse some innovation into your team's DNA and hug AI and innovation like never before? 🚀 Buckle up because I'm about to unveil some game-changing tactics that'll revolutionize the way your team embraces digital transformation. In today's fast-paced digital landscape, driving innovation and embracing AI and innovation is not just a choice—it's a necessity for staying ahead of the curve.

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Team Training Resources Collaboration 78