Facebook vs. Instagram: Which Is a Better Fit for Your Marketing Efforts?

As anyone who uses Facebook and Instagram will tell you, the two platforms are quite different. That’s why so many users still maintain accounts on both of them.

You may already be aware of the fact that Facebook owns Instagram. The fact that the world’s largest social media platform is Instagram’s parent company has caused some marketers to view them as a single entity.

While it’s certainly true that you can target Instagram users from within Facebook’s campaign-building interface, that doesn’t necessarily mean they’re one and the same.

As anyone who uses Facebook and Instagram will tell you, the two platforms are quite different. That’s why so many users still maintain accounts on both of them.

They share certain features in common, but they each have unique strengths and weaknesses from a marketing perspective.

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