March, 2024

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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 234
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How To Build A Marketing Strategy With The Help Of AI

The Social Media Hat

A marketing strategy requires an analysis of your business, your competition, and your target audience. AI can help! The post How To Build A Marketing Strategy With The Help Of AI appeared first on The Social Media Hat.

Strategy 149
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131 | Business Is A Game You Get To Play On Your Terms with Mike Schmidt

Taylor Marek

Ever pondered the notion that business is, at its core, a strategic game? A realm where we hold the power to tailor the rules to our advantage, yet so often, we default to the familiar, the comfortable, sidelining our potential for success and growth. In this episode, we’re diving deep into the world of digital agency entrepreneurship with none other than Mike Schmidt, the visionary founder behind Agency Coach and the driving force of Anchor Wave.

Strategy 172
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Low-Quality Ad Content and Post-Click Experiences

Jon Loomer

Ad quality is an important factor in the Meta ad auction. It could be the difference when given the choice of two ads to show. While this is something to consider from an ad-to-ad basis, it’s also a potentially much bigger problem if you make a habit of creating low-quality ads. Per Meta: In certain instances, if you repeatedly post policy-violating or lower quality ads, our systems may start considering all ads from your Page, domain, ad account or other associated entities as lower quali

Content 174
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Instagram Experiments With More Frames Within Carousel Posts

Social Media Today

For brands, the move could facilitate providing additional context on product announcements and listings.

Instagram 208
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Choosing Your Ally in Growth: The Consultant vs. Agency Dilemma

Convince & Convert

So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? There are many benefits to hiring both, however, there are some things you should first consider before making a decision.

More Trending

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The Content Pyramid, How To Structure A Successful Blog

The Social Media Hat

The Content Pyramid helps conceptualize how your blog posts will work together to support a Content Marketing Strategy. The post The Content Pyramid, How To Structure A Successful Blog appeared first on The Social Media Hat.

Content 128
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The social media checklist for retail and small businesses

Audiense

With the ability to reach thousands (if not millions) of people, social media levels the playing field for small and retail businesses with smaller budgets.

Retail 148
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Meta is Forcing Expanded Audiences for Top of Funnel Optimization

Jon Loomer

Meta has begun to roll out an update to ad sets utilizing performance goals for link clicks and landing page views, which was originally announced in January. When using original audiences, Advantage Detailed Targeting is automatically applied. If you missed that Advantage Detailed Targeting was turned on, you’d be forgiven. This design variation is not at all obvious.

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Florida Moves Ahead with New Laws to Restrict Teen Use of Social Media Apps

Social Media Today

The new regulations could stop all users under 14 from accessing social apps.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Decision Journey: New Insights from Reddit Research

Convince & Convert

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. In fact, the biggest reason of all may be the “endless aisle,” that feeling that there’s always another option or a better choice.

Reddit 140
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The Art of Mastering AI for Social Media Success with Etien Yanev

Oktopost

With a passion for AI, Etien Yanev walks us through all the ways businesses can leverage AI for a successful marketing strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary In this episode of Behind the Post, host Alina welcomes Etien Yanev , the Senior Social Media Manager at Payhawk and author of the book “Digital Marketing Compass” (currently only available in Bulgarian).

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Influencer Essentials: the Bio and the Media Kit

The Social Media Hat

If you haven't crafted a polished bio and media kit yet, now's the time. Here's how. The post Influencer Essentials: the Bio and the Media Kit appeared first on The Social Media Hat.

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Could Your Next TikTok Make the World Laugh? Laugh Factory’s Epic Plan to Buy TikTok Revealed

Bill Hartzer

In an announcement that’s shaking up the worlds of comedy and social media alike, the Laugh Factory, a name synonymous with comedy gold, has just dropped a bombshell: it’s gearing up to lead a consortium of heavyweight investors in a bid to acquire none other than TikTok. Yes, you read that right—the platform where dance challenges meet lip-sync battles might soon be under new, hilariously qualified management.

Buy 105
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Your Landing Page Hurts Results

Jon Loomer

If your ads aren’t working, the problem may be where you send people. Meta has rules about landing pages that could drive up costs or, if excessive, get your ads rejected. Meta flags five attributes of low-quality post-click experiences (landing pages)… 1. Lack substantive or original content. Meta doesn’t define this clearly, but send people to a landing page that provides value.

Policies 142
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LinkedIn’s Rolling Out Company Page Messaging to All Brands

Social Media Today

LinkedIn’s making messaging available to all brands in the app.

Company 200
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[Research] The Influence of AI on GTM Strategies

Convince & Convert

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. But what are the specific ways that GTM professionals are using AI? And what is working and not working?

Research 139
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Find UK TikTok Influencers for your brand

Sprout Social

Looking to build buzz for your UK-based brand? There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Relationships, Storytelling, and a Fine Mezcal

The Social Media Hat

The Power of Storytelling in B2B Marketing: Establishing Thought Leadership The post Relationships, Storytelling, and a Fine Mezcal appeared first on The Social Media Hat.

B2B 162
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How to Schedule Threads Posts [Instagram] in 2024

Hootsuite

Instagram Threads nearly broke the internet when it debuted in early July 2023. The text-based, Meta-owned app racked up over 100 million people within hours of its launch. So it’s no wonder that brands, organizations, and individuals quickly started looking for a way to schedule Threads instead of wearing their thumbs out posting on-the-fly. Luckily, Threads post scheduling is now available through Hootsuite.

Instagram 109
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Stuck in the Learning Phase

Jon Loomer

If you see “Learning” in the delivery column of your ad set, the algorithm is still learning how to deliver your ads. Makes sense, right? Performance will fluctuate and you may see higher costs during this time. Ideally, you want at least 50 optimized events per week to exit the learning phase. It can happen before that, but this is the target number.

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TikTok Announces New ‘Youth Council’ to Improve its Safety Measures

Social Media Today

The Youth Council will provide TikTok management with more perspective on key concerns.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Netflix’s Social Media Strategy Unveiled: A Comprehensive Analysis

Keyhole.co

Did you know — Netflix has 223.09 million paying subscribers as of the 3rd quarter of 2022? As the most popular on-demand streaming service, it’s no secret that Netflix has played a huge role in the entertainment industry. But beyond their top-notch content, they’ve also made a name for themselves on social media. In this blog, we’ll be taking a deep dive into what Netflix is doing right on social media and how they’ve contributed to their success.

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Navigating social media marketing in an election year

Sprout Social

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive.

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10 Surprising SaaS Marketing Lessons from an Ecommerce Event

The Social Media Hat

This eCommerce event was jam-packed with amazing SaaS marketing insights. The post 10 Surprising SaaS Marketing Lessons from an Ecommerce Event appeared first on The Social Media Hat.

Eventful 119
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#660: Learn To Love What It Takes To Get What You Want

Amy Porterfield

Listen on… Why embracing the uncomfortable moments will always get you closer to what you want. I have a feeling that this episode is going to be exactly […] The post #660: Learn To Love What It Takes To Get What You Want appeared first on Amy Porterfield | Online Marketing Expert.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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What is Most Important Now?

Jon Loomer

Don’t obsess over things that don’t matter as much as they once did. Meta advertising has changed, and you should redirect your time and energy to make an impact. Here are the four things to focus on… 1. Copy and Creative Dedicate most of your time here. Ad copy and imagery could be the most important factors now. They help direct who sees your ads and adjustments here can make the biggest impact on results.

API 131
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Florida Moves Ahead With Laws To Restrict Teen Use of Social Media

Social Media Today

The new regulations could stop all users under 14 from accessing social apps.

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11 Time-Saving Social Media Collaboration Tools

Hootsuite

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Social collaboration tools make it easier for you to divvy up tasks among teammates, share feedback and ideas, and make sure everyone is on the same page.

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24 Top YouTube influencers to check out in 2024

Sprout Social

YouTube influencers are on a different level when it comes to business impact. The term “influencer” might be synonymous with Instagram and TikTok these days. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. And YouTubers have consistently built full-blown brands, media careers and product lines. These aren’t just one-off success stories, either.

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Use Themes In Your Social Media Marketing

The Social Media Hat

Marketing Minutes with Mike The post Use Themes In Your Social Media Marketing appeared first on The Social Media Hat.