Social Media Strategery

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How Average Players Use Twitter and a Human Voice to Become Social Media Superstars

Social Media Strategery

Take a look at their Twitter feeds – they talk about partying, drinking, farts, pranks, and the women they go out with. " They are, for better or worse, acting like themselves and talking to their fans on Twitter like they might talk with a group of their friends. Thing is, they're GOOD at it. They're honest.

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Brand Marketing and the Fair Pay to Play Act

Social Media Strategery

They’ve now burned their college eligibility and don’t have a team. Now, what if you got wind that the best player on your favorite team may be entering the draft early because they wanted to get paid? How would that play on a gymnastics team? Or a field hockey team? But what does that do to her teammates?

Brands 81
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Insulate Open Government Efforts From Budget Cuts

Social Media Strategery

“Half of our web traffic results from click-throughs on our Twitter posts!&#. The problem is that most open government initiatives have been stood up and led by separate teams – the social media office, the New Media Director, the Open Government Team – rather than by existing functions within the enterprise.

Gov 2.0 114
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“I want a Twitter for All the Various Parts of the Government”

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Development Social Media “I want a Twitter for All the Various Parts of the Government&# Sun, May 3, 2009 Government 2.0 His first response (that I wasn’t able to get on tape) was “why isn’t the IRS on Twitter helping me do my taxes? Government 2.0

Gov 2.0 85
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Sports Can Learn a Few Things From Gov 2.0

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. .&#

Gov 2.0 90
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Tired of All-Hands Meetings? Try an INTERNAL Unconference

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Development , Social Media On July 9th, 2009, my Strategic Communications team here at Booz Allen held an unconference as an alternative to the traditional All-Hands meeting. Sessions were then voted on by the rest of the members of the team. Government 2.0 So, how did we do it?

Gov 2.0 85
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Just Because You Run the Same Plays Doesn’t Mean You’ll Get the Same Results

Social Media Strategery

The Packers dominated teams using the Lombardi Sweep, but few teams had the talent to run it as effectively. How many times have you yelled at your favorite team to just run that one play because you just know it’ll work? Or, they ask for the detailed step-by-step guide for “using Twitter/Facebook/blogs successfully.&#