Jeff Esposito

MARCH 6, 2015

So excuse me if I was caught in somewhat of a nostalgic time warp yesterday when I saw an article detailing how Kat Cole, former president of Cinnabon, discussed how she leveraged Twitter. Follow Kat on Twitter. social media Twitter Cinnabon Kat Cole' Stop being afraid. To close, I am truly impressed with Kat Cole.

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Social Media Discount Training Team 20

Jeff Esposito

JULY 8, 2013

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. Most PR executives I worked with in 2009 did not pitch via Twitter, and traditional agencies were just starting to build internal social media teams.

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Reputation Authentication Small Business Statistics 47

Jeff Esposito

MARCH 6, 2015

So excuse me if I was caught in somewhat of a nostalgic time warp yesterday when I saw an article detailing how Kat Cole, former president of Cinnabon, discussed how she leveraged Twitter. Follow Kat on Twitter. Stop being afraid. Facebook has a famous mantra that asks “what would you do if you were not afraid?”

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Social Media Discount Training Team 20

Jeff Esposito

SEPTEMBER 8, 2011

The scores of these formulas were tied to point totals: NPS ([Positive Mentions + Neutral Mentions] – Negative Mentions/Weekly Team Mentions ) – 6 Points. Conversation Share (Total Team Mentions/Mentions for Weekly Matchup) – 7 Points. Positive Conversation Share (Positive Team Mentions/Mentions for Weekly Matchup) – 7 Points.

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Lithium Sentiment Team Conversation 43

Jeff Esposito

MAY 17, 2011

So out of frustration, I turned to the best place I know to get help – Twitter. After some back and forth over the phone, their social media team had me fixed up right. Having a page run by a social or communications team is one thing for a brand; it is completely inauthentic when done for an individual as a “ghost” fan page.

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Banking Wikipedia Fashion Training 48

Jeff Esposito

AUGUST 9, 2010

Every fan is geeked out to see their favorite team strap on their gear and get ready for the start of the NFL season. In the past, buzz for teams was relegated to the local area and screaming fans showing up to watch their team practice at a remote outpost. This post was mentioned on Twitter by jeffespo, Publicity News.

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Training Sentiment Team Creative Commons 38

Jeff Esposito

JUNE 15, 2011

but in our weekly PR team meeting, social media nearly hit me in the head. As the meeting closed, our then Vice President of Public Relations tossed the June 2, 2008 edition of BusinessWeek at me with Stephen Baker’s cover story entitled Beyond Blogs which focused on Twitter. Social media was still being called Web 2.0,

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Social Media Web 2.0 Reputation Meeting 38

Jeff Esposito

AUGUST 8, 2011

Maybe not as big as my man-crush on Twitter, but at least a decent platform that could supplant Facebook, which I am not a giant fan of. While I may interact with Mr. Shri on Twitter every now and then, I would not call that a broad network in the country. don’t have this problem with either Facebook or Twitter.

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Google Notification System Team 42

Jeff Esposito

JUNE 13, 2011

For Twitter, you can sign up for a third party tool like Twitter Counter to track your account’s growth. For example if you are using Twitter, you can count the number of @ replies that you receive or the number of overall conversations that you have each month. Facebook provides this data under the site’s Insights function.

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CoTweet CoTweet URL Metrics 45

Jeff Esposito

FEBRUARY 22, 2013

Hopefully you had a great week; mine flew by and had a great onboarding a new team at Vistaprint. in case you missed it, Burger King’s Twitter account got hacked this week and was turned into a pro Golden Arches account. I’ve got some great weekend plans that are of the super secret variety now let’s hope this snow does not impact it.

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ROI Communities Team Twitter 40

Jeff Esposito

MAY 25, 2011

A few weeks back, pundits noted that Twitter had its moment. The coldness has had a local columnist to suggest that the team should install a no social media policy for the team’s players. This post originally ran on PR Breakfast Club , but I wanted to share with you in case you missed it over there.

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Social Media Policies Training Guidelines 38

Jeff Esposito

MAY 23, 2011

It may not be easy or natural for the initial SM team to gain support at the institutional level – you’ll likely face hurdles, setbacks and hard questions while you educate your coworkers and deconstruct the space to a level that someone with no knowledge of Twitter can understand.

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Education Meeting Social Media Conference 38

Jeff Esposito

MAY 31, 2011

Then think of things that each area should do, for example; is your product team looking to expand its audience? A Twitter search and communications training could have them up and running in no time. Instead, focus on the principles and methodology that your team and the company will be focusing on.

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Team Social Media Metrics Training 43

Jeff Esposito

FEBRUARY 25, 2013

I really dig what Chobani does when it comes to social media in building up a loyal community on sites like Twitter to sharing recipes on Pinterest. Frank’s Red Hot – the social media team often shares images that are ripe for hot sauce to be sprinkled on playing to the company’s moniker that I put that Sh*t on Everything!

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Company Social Media Brands Eventful 47

Jeff Esposito

JANUARY 27, 2012

Facebook, Twitter, Myspace to Google: Don’t be evil – I find it interesting that the social networks are teaming up to poke holes in Google’s social search. Flight Grounded For 4 Hours After Cat Gets Loose In Cockpit – file this one under random things that are awesome and odd at the same time… Crazy Canadian Cats….

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MySpace Travel Social Networking Conference 37

Jeff Esposito

SEPTEMBER 23, 2011

Facebook Teams Up With Twitter; Danger for Google+? Here’s this week’s edition of Five for Friday, sans descriptions this week (sorry!). Most Companies Don’t Measure Social Media Integration Value. Stop Kidding Yourself, You’re VERY Replaceable. Basic SEO for Facebook Fan Pages.

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SEO Team Social Media Google 33

Jeff Esposito

DECEMBER 5, 2011

Now more than ever, communicate with your organization, communicate with your team, and communicate with your customers. Follow Jon on Twitter @JonGordon11 or Facebook www.facebook.com/jongordonpage. If you always fill the void with positive energy, then negativity and fear can’t breed and grow. Trust leads to successful relationship.

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Energy Banking Journal Meeting 40

Jeff Esposito

JULY 9, 2012

It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. Look at the inbound chatter your company receives on social outposts like Facebook, Twitter or Google+.

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Crimson Hexagon Radian6 Sentiment Analytics 42

Jeff Esposito

JULY 18, 2012

of Fortune 500 CEOs use Twitter. Keep calm and carry on and keep a steady stream on what your team is doing in social media flowing uphill. Earlier this week, my pal Gini Dietrich (even though she has zero skills in Draw Something , we are still cool) wrote a post showcasing social media usage by CEOs in the Fortune 500.

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Social Media Report Consultant Skills 48

Jeff Esposito

APRIL 29, 2012

Better prepare in-house counsel and the communications team with in-depth response mechanisms in times of crisis. A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers. Image - watchingfrogsboil.

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Reputation Influencer Course Company 49

Jeff Esposito

JULY 6, 2010

Look at your Twitter stream, how many mentions of a (client), self-Tweeting blog post or folks re-Tweeting of people passing along their blog posts? This is a philosophy that I strongly believe in and it is something that we when we converse with customers on the Vistaprint Twitter account (examples here & here ). Don’t believe me?

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Creative Commons Disqus Skills Price 31

Jeff Esposito

DECEMBER 9, 2010

My friend Ari Herzog asked me to pen a post on his blog to shed some insight into being the man behind the curtain of a corporate social media team. There are thousands of networks out there covering everything from obscure art to being a doula to the traditional staples of Twitter and Facebook.

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Social Media Management Social Media Education Conversation 48

Jeff Esposito

DECEMBER 8, 2010

The crew varies by organization but typically will encompass the functions of marketing, CRM, research, product teams, legal folks, etc. Boston’s Boloco does a great job of this using Twitter and foursquare. With the conversational aspect out of the way, marketers can really do what they do best – market.

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Social Media Marketing Foursquare Case Study 45

Jeff Esposito

JULY 21, 2010

While the episode was a concocted PR nightmare, the Cavaliers media relations team soon had a bad dream of their own as owner Dan Gilbert issued a statement blasting his former superstar’s decision. The team can’t roll out the red carpet for him, but hey there are no rules about fans scorned. It takes a team to win a championship.

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Jive Forums Committee Survey 30

Jeff Esposito

AUGUST 24, 2011

Let me start by saying that having excellent sports teams is one of the greatest things about Boston. You can find her on Twitter @ AnneWeiskopf . So, what’s up Boston? And, is it causal? Image - freefotouk.

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Sports Fashion B2B Survey 54

Jeff Esposito

JANUARY 2, 2013

Enjoy reaping the benefits twitter world!!! 100% of tall white guys wearing giant leather coats are members of the Russian National basketball team or villains in a Die Hard movie. ” Nobody clicks on those people, just knock it off it’s spam. Michael Dolan (@EvilPRGuy) July 2, 2012. twitter.com/A_Train_92/sta….

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Vocus Hotels Reddit Class 40

Jeff Esposito

MAY 27, 2011

The main part of the reason is that I do PR and not advertising so when I do pass along the information I am usually met with a response from my marketing team with an “are you kidding me?” Twitter’s postholes -. Twitter’s Postholes from Isaac Pigott on Vimeo. This is a great piece in the Harvard Business Review.

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Vimeo Blogger Conversation Small Business 35

Jeff Esposito

JULY 11, 2011

If your company wants to run a segment of customer service via social media, mirror your operations in the space with the hours of operation of your support team. It also lets companies help alleviate headaches by assisting customers in real-time. Supporting customers in this fashion will typically range between three and five hours a day.

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Social Media Fashion Issues Consultant 48

Jeff Esposito

MAY 20, 2011

The lost origin of Twitter – This Gizmodo piece made the cut this week, because it took me down memory lane – to a world of less connected and wired in devices that evolved into my favorite social platform. This means that companies only track where the person purchasing came in on, whether it be Twitter, Facebook, email or paid search.

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Klout Paid Search Analysis Small Business 31

Jeff Esposito

MAY 20, 2011

The lost origin of Twitter – This Gizmodo piece made the cut this week, because it took me down memory lane – to a world of less connected and wired in devices that evolved into my favorite social platform. This means that companies only track where the person purchasing came in on, whether it be Twitter, Facebook, email or paid search.

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Klout Paid Search Analysis Small Business 30

Jeff Esposito

JULY 13, 2010

Not only is there a social graph of what’s happening in real-time to gauge the buzz of each team, but also shows the stats and video to go along with the buzz. This post was mentioned on Twitter by Social Media Insider, Alltop, Publicity News and others. The tool is a dream for a geek 2. 2 Comments - Leave a comment!

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Sports Alltop Social Graph Embedding 43

Jeff Esposito

APRIL 11, 2011

I created our account and have promoted it lightly through Facebook, Twitter, and LinkedIn. Back in 2007, the marketing team realized we would be missing out if we weren’t on MySpace, so I created and managed our page. Last month I was starting to see a bit of a trend and reading about HelpAttack!

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Social Media Smart Phone MySpace Google Reader 50

Jeff Esposito

JULY 1, 2011

My team also headed to the New England Direct Marketing Association where we took home awards for top Twitter strategy (second year in a row) and third place for overall social media strategy. On one hand we took Baby Espo for his trial run-through at daycare (time has flown) which made me both excited and sad.

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Klout Journal Reputation Education 26

Jeff Esposito

NOVEMBER 12, 2010

If you missed the keynote that I did with Lithium’s Jenny Zaszut from Lithium, and want to see how the team at Vistaprint manages and measures social media for the business, you can check it out here as a webinar. This was a busy, but short week for me with some family activities in Jersey. How was your week?

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Lithium Blogosphere Technorati Sample 28

Jeff Esposito

MARCH 4, 2011

Facebook, Twitter play role in college admissions – We’ve all heard about jobs firing folks because of things happening on the social Web, but would you believe that it is filtering into the admissions process? So it is always nice to see a positive story come out on a lifelong flack for a major sports team.

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Sports Conference Influencer Social Media 28

Jeff Esposito

FEBRUARY 6, 2012

What was the first network that your team started on and what is your strategy for adding new networks to the mix? We began on Facebook, followed closely by Twitter. We use all of these things combined as the foundation for relevant, ongoing communications. We simply joined the conversation our fans had jumpstarted for us.

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Delicious Foursquare Conversation Social Media 39

Jeff Esposito

DECEMBER 16, 2010

Marie on behalf of the entire Public Relations team ( Jason Keith and Nick Gosselin ) at Vistaprint, I’d like to say thank you for the Tweet. December 15, 2010 3:08 am via web artsylady Marie Wise, APR. We’re very happy that you’ve chosen our company for your marketing materials and the Tweet made our week.

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ROI Metrics Questions Team 41