Dave Fleet

JUNE 8, 2012

Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. Thanks once again to Rick , Dave , Deb , Shane and the rest of the BlogWorld team for the invitation to speak. This was my fifth BlogWorld presentation, and I always enjoy it. .

Social Media 410

Social Media Strategy Company Course 410

Dave Fleet

JUNE 9, 2010

Eqentia is positioning itself as a team-based knowledge dashboard that can be managed by one or two users, freeing others from the need to set up and refine searches. Initially, power users can curate the content to ensure that the highest relevance and most valuable content is featured, saving time and effort for the rest of the team.

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Dave Fleet

APRIL 4, 2018

For the last few years, I’ve focused on evolving my team to focus on this challenge and find creative solutions for it. Twitter was new. Three months into my stint leading the Digital team in our Toronto office, I was asked to join an account full-time to help address some instability on that file. Foursquare didn’t exist yet.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

JUNE 15, 2011

I just had a conversation with my old boss Joe Thornley about how excited I and a few others on the Edelman Toronto team are about the upcoming Third Tuesday Toronto event with Ontario’s Ombudsman Andre Marin. Get the perspective of an early public sector adopter of social media.

Wikipedia 334

Wikipedia Eventful Startup Upcoming 334

Dave Fleet

AUGUST 12, 2010

Think of your own Twitter stream. It’s not just public relations involved in social media, but the C-Suite, Legal team, customer service and more. She blogs at LAF , is on Twitter @cubanalaf and has an insane love for the Green Bay Packers. Think of what you do behind the scenes at work. Brands operate in the same way.

Radian6 283

Radian6 Exercises Journal Social Media 283

Dave Fleet

FEBRUARY 16, 2016

I’ve spoken with team members and peers in Canada, and with senior colleagues across our global network. As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Twitter is following closely behind.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

MAY 25, 2011

In terms of data sources, our client relations team advocates for two things. Compete’s team, for all heir helpfulness, still hasn’t explained why people should trust their traffic numbers for sites (although, frankly, I could have been clearer as to why I was asking). Are we looking at a 5% error margin?

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

APRIL 4, 2018

For the last few years, I’ve focused on evolving my team to focus on this challenge and find creative solutions for it. Twitter was new. Three months into my stint leading the Digital team in our Toronto office, I was asked to join an account full-time to help address some instability on that file. Foursquare didn’t exist yet.

Team 34

Team Social Media Training Foursquare 34

Dave Fleet

MAY 25, 2010

Granted, a campaign-based approach can work with specific influencer outreach, but it’s far more effective if the team doing it is able to reach out to those people consistently over a long period of time and hence is able to build a relationship with those people. It takes time or money to attract an audience.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

JUNE 16, 2011

You’re not likely to be walking around with a large marketing team; you don’t have big operating budget. Democratize the responsibility throughout your team. Don’t hire people who tell you Twitter will solve all your problems. In that context, each dollar needs to deliver maximum return.

Startup 401

Startup Social Media Skills Aggregator 401